Thematische Bibliographien / Advertising and Children

Inhaltsverzeichnis

  1. Zeitschriftenartikel
  2. Dissertationen
  3. Bücher
  4. Buchteile
  5. Konferenzberichte
  6. Berichte der Organisationen

Auswahl der wissenschaftlichen Literatur zum Thema „Advertising and Children“

Autor: Grafiati
Veröffentlicht am 4. Juni 2021
Zuletzt aktualisiert am 25. Juli 2025

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Zeitschriftenartikel zum Thema "Advertising and Children"

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Rozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.

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Abstract. This study tested the effectiveness of a theory-driven, school-based advertising intervention entitled Ad Masters that aimed to stimulate children’s advertising coping behavior in the current media landscape. A cluster randomized controlled trial was completed among 704 children (7–12 years old) in schools. The schools were allocated to either the intervention group ( n = 399) or control group ( n = 305). Both short-term (directly after the intervention) and long-term effects (3 months after the end of the intervention) were measured. Bayesian mixed-effect analyses showed positive sh
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Eagle, Lynne, Sandy Bulmer, Anne de Bruin, and Philip J. Kitchen. "Advertising and Children." Journal of Promotion Management 11, no. 2-3 (2005): 175–94. http://dx.doi.org/10.1300/j057v11n02_12.

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3

ROBERTSON, THOMAS S., SCOTT WARD, HUBERT GATIGNON, and DONNA M. KLEES. "Advertising and Children." Communication Research 16, no. 4 (1989): 459–85. http://dx.doi.org/10.1177/009365089016004001.

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4

GRAD, Iulia. "Ethical Considerations on Advertising to Children." Postmodern Openings 6, no. 2 (2015): 43–57. http://dx.doi.org/10.18662/po/2015.0602.04.

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Romana Puggelli, Francesca, and Mauro Bertolotti. "Healthy and unhealthy food in Italian television ads for adults and children." Young Consumers 15, no. 1 (2014): 58–67. http://dx.doi.org/10.1108/yc-03-2013-00364.

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Purpose – The aim of the research is to investigate how healthy and unhealthy foods (e.g., those of little nutritional value, but high fat and sugar content) are represented in televised advertising, analyzing the differences in persuasive strategies used to promote them. Design/methodology/approach – Content analysis was performed on 62 food advertisings broadcast on the main Italian national TV channels, focusing on target, representation of food consumption, number and gender of the main characters, visual and sound effects (i.e. music jungles etc.) and references to nutritional properties.
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Abbas, Dadras, Shah Zeinab, and Naghibi Zadeh Saedeh. "The Impact of Advertising on Children How Does Advertising Influence Children." International Journal of Management Sciences and Business Research 6, no. 6 (2017): 103–11. https://doi.org/10.5281/zenodo.3472240.

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Advertisements do have a large impact on the audiences. Every day children are exposed to the selling messages of advertisers via mass media. It clarifies that advertisements really are one of the most powerful and strongest medium of mass communication. Though advertisements help us to become aware of the products in the market, they have their negative effects also. Children today are exposed to all types of advertisements on the various media like the television, print media and internet as well. In fact, everyone is bombarded by advertisements everywhere nowadays. It can be said that adver
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Radesky, Jenny, Yolanda (Linda) Reid Chassiakos, Nusheen Ameenuddin, and Dipesh Navsaria. "Digital Advertising to Children." Pediatrics 146, no. 1 (2020): e20201681. http://dx.doi.org/10.1542/peds.2020-1681.

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Planells Valero, Marisa. "Advertising to Chinese children." Young Consumers 10, no. 2 (2009): 170–74. http://dx.doi.org/10.1108/17473610910964741.

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Kolish, Elaine D. "Food Advertising to Children." Nutrition Today 49, no. 2 (2014): 68–76. http://dx.doi.org/10.1097/nt.0000000000000019.

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Kolish, Elaine D., and Maureen Enright. "Food Advertising For Children." Health Affairs 29, no. 8 (2010): 1556. http://dx.doi.org/10.1377/hlthaff.2010.0615.

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Dissertationen zum Thema "Advertising and Children"

1

Tang, Yin-loong Raymond. "Textual, discursive, and visual construction of identities of children in Chinese advertisements in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19003602.

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Uyan, Gülçin. "The Effects of Television Advertising on Children as Consumer." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2584.

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<p>Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents, and the respondents are in the ages 12-21 and 45-55.</p>
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Buijzen, Moniek. "Television advertising aimed at children intended and unintended effects /." Amsterdam : Amsterdam : The Amsterdam School of Communications Research, ASCoR ; Universiteit van Amsterdam [Host], 2003. http://dare.uva.nl/document/70821.

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Hurt, Jillian. "A content analysis of food advertisements during children's TV programming /." View online, 2009. http://repository.eiu.edu/theses/docs/32211131566317.pdf.

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Tziortzi, Athanasia. "Ther percieved effects of food advertising on children in Cyprus." Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500099.

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Yziortzi, Athanasia. "The Percieved Effects of Food Advertising on Children in Cyprus." Thesis, University of Sheffield, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500419.

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Whalen, R. "Television food advertising to children : exposure, power and potential consequences." Thesis, University of Liverpool, 2016. http://livrepository.liverpool.ac.uk/3008157/.

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Falardo, Sara Figueiredo Caeiro. "Children emotional reactions toward advertising and brands: A drawing experiment." Master's thesis, NSBE - UNL, 2011. http://hdl.handle.net/10362/10071.

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Boyland, Emma. "Television food advertising to children : nature, extent and potential consequences." Thesis, University of Liverpool, 2011. http://livrepository.liverpool.ac.uk/1474/.

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Background: Experimental studies have shown that exposure to food advertising on television can affect children’s food preferences, choices and consumption in the short-term. However, little is known about the role of habitual television viewing (and therefore food advert exposure) and its potential relationship with brand awareness, brand requests, food preferences and weight status in children. The published research examining the UK television food advertising landscape also has a number of limitations that restrict its usefulness in assessing the potential influence of such food promotion
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Da, Fonseca Abel Alexandre Ferreira Claro. "South African parents' perception of television food advertising directed at children / A.A.F.C. da Fonseca." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4447.

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Advertising to children has received regular focus since 1961, yet it remains a controversial topic. When people speak about advertising to children, they are frequently discussing food advertising. Recent concerns about food, nutrition and an increase in childhood obesity have resulted in a resurgence of interest towards advertising to children. Many factors contribute to the rise in childhood obesity; and advertising of unhealthy food to children has been recognised as one such factor. Advertising to children is fraught with ethical concerns. Children are considered to be vulnerable and susc
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Bücher zum Thema "Advertising and Children"

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Blades, Mark, Caroline Oates, Fran Blumberg, and Barrie Gunter, eds. Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256.

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Macklin, M., and Les Carlson. Advertising to Children: Concepts and Controversies. SAGE Publications, Inc., 1999. http://dx.doi.org/10.4135/9781452225500.

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Carole, Macklin M., and Carlson Les, eds. Advertising to children: Concepts and controversies. Sage Publications, 1999.

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Bansal, S. K. Teleadvertising and children. Oxford Book Co., 2008.

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Broadcasters, Canadian Association of. The broadcast code for advertising to children. Canadian Association of Broadcasters, 1993.

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Organisation for Economic Co-operation and Development. Directorate for Science, Technology, and Industry. and Organisation for Economic Co-operation and Development. Committee on Consumer Policy., eds. Online advertising and marketing directed toward children. OECD, 1999.

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Shailaja, Bajpai, ed. The impact of television advertising on children. Sage Publications, 1996.

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Endelman, Judith E. Old-fashioned children in trade cards. Dover Pubs., 1989.

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Goldstein, Jeffrey H. Children and advertising: Policy implications of scholarly research. Advertising Association, 1994.

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Canada. Dept. of Communications., ed. The effects of Quebec's legislation prohibiting advertising intended for children: Report of the Federal-Provincial Committee on Advertising Intended for Children. Government of Canada, Department of Communications, 1985.

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Buchteile zum Thema "Advertising and Children"

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Esmaeilpour, Fariba, and Mitra Shabani Nashtaee. "Advertising targeting children." In Food Advertising and Childhood Obesity. Routledge, 2020. http://dx.doi.org/10.4324/9780429344435-2.

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Ahn, Regina Jihea. "Advertising/Commercialization." In Children, Media, and Technology. Routledge, 2025. https://doi.org/10.4324/9781003453123-14.

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Gunter, Barrie, Caroline Oates, Fran Blumberg, and Mark Blades. "Introduction." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_1.

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Owen, Laura, Charlie Lewis, and Susan Auty. "Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_10.

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Li, Shiying, Megan Pickering, Moondore Ali, Mark Blades, and Caroline Oates. "Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_11.

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Staiano, Amanda E., and Sandra L. Calvert. "The Influence of Advergames on Children’s Consumer Choices and Behavior." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_12.

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Oates, Caroline, Fran Blumberg, Barrie Gunter, and Mark Blades. "Conclusions." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_13.

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Ali, Moondore, and Mark Blades. "Do Very Young Children Understand Persuasive Intent in Advertisements?" In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_2.

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Chu, Maria T., Mark Blades, and Jane Herbert. "The Development of Children’s Scepticism About Advertising." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_3.

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Boyland, Emma J., Joanne A. Harrold, Tim C. Kirkham, and Jason C. G. Halford. "Commercial Food Promotion to Children." In Advertising to Children. Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137313256_4.

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Konferenzberichte zum Thema "Advertising and Children"

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Moti, Zahra, Asuman Senol, Hamid Bostani, et al. "Targeted and Troublesome: Tracking and Advertising on Children’s Websites." In 2024 IEEE Symposium on Security and Privacy (SP). IEEE, 2024. http://dx.doi.org/10.1109/sp54263.2024.00118.

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Carvalho, Raíssa Gonçalves Lopes, and Humberto Torres Marques-Neto. "Crianças e Propagandas no TikTok: identificando publicidade infantil na rede social TikTok." In Proceedings of the Brazilian Symposium on Multimedia and the Web. Sociedade Brasileira de Computação - SBC, 2024. http://dx.doi.org/10.5753/webmedia.2024.242912.

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This study addresses the identification of advertising on TikTok and its impact on children’s behavior, highlighting the growing presence of this platform in children’s routines. Considering the subtle and often disguised nature of advertising aimed at children, the work focuses on identifying and analyzing all advertising done by influencers for children on this social network. Using a machine learning-based methodology, we built a database of influencer posts by automatically classifying advertising and non-advertising content aimed at children. We applied algorithms such as Naive Bayes and
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Burlutskaya, Elena V. "Advertising of children’s goods in the Russian regional and central press in the early 20th century." In Торговля, купечество и таможенное дело в России в XVI–XX веках. ИПЦ НГУ, 2023. http://dx.doi.org/10.31518/tktdr-35-2023-16.

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The article is devoted to the presentation of children’s goods in the advertisements in the central and regional press in the early 20th century. The illustrated magazine “Niva”, the children’s magazine “Putevodny Ogonek” and the newspaper “Orenburg Leaf” were used as sources of information. These print media were widely represented in Orenburg during the period under study. The author has analyzed the assortment of the children’s products and the ways of their promotion on the market. It was found out that the most frequent advertisements were those about baby food, baby cosmetics or dietary
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Rahayu, Sri, Naldo, and Hardika Widi Satria. "How do Indonesian Children View Humorous Advertising on YouTube?" In 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200331.173.

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Krypton, Arius. "The Consumer Behavior of Children Toward Digital Audiovisual Advertising." In 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200331.176.

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Zitmane, Marita, and Marija Vorkule. "Should Influencers be Trusted? Analysis of Influencers’ Interaction with Children and Adolescents on Instagram and Youtube." In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.08.

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Children and adolescents (in study it refers to age group 11 till 17) nowadays spend many hours online on social media following their favorite influencers. Children and adolescents are avid consumers of social media and constitute attractive target audiences for influencer marketing. Studies show that sponsored content from favorite social media influencers appears to be highly influential and may affect brand preferences of given audiences. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore rai
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Medjkoune, Tinhinane, Oana Goga, and Juliette Senechal. "Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Aspects." In CCS '23: ACM SIGSAC Conference on Computer and Communications Security. ACM, 2023. http://dx.doi.org/10.1145/3576915.3623172.

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Satria, Hardika Widi, Sri Rahayu, and Naldo. "Type of Humor and Advertising Effectiveness: Study on Indonesian Children Aged 7–12." In 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200331.174.

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Kim, Kyungok K., Jerome D. Williams, Sangdo Oh, and Gary B. Wilcox. "“KID TESTED, MOM APPROVED”: THE RELATIONSHIP BETWEEN ADVERTISING EXPENDITURES AND BRANDS “MOST-LOVED” BY CHILDREN AND MOTHERS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.08.04.

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Matos, Ilana Mikelle Farias, Christiane de Paulo Martins, Gileno Edu Lameira de Melo, et al. "Behavioral habits of schoolchildren and their relationship with obesity: An integrative review of the literature." In V Seven International Multidisciplinary Congress. Seven Congress, 2024. http://dx.doi.org/10.56238/sevenvmulti2024-147.

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Childhood obesity is characterized by the excessive accumulation of fat that is harmful to quality of life, with a weight/height index greater than the median of the World Health Organization (WHO) Child Growth Standards. Its multifactorial complexity involves socioeconomic, cultural, environmental, genetic and biopsychosocial issues. The increase in consumption of ultra-processed foods, combined with a sedentary lifestyle resulting from the increasing use of screens by children and adolescents, contributes significantly to this scenario. The massive advertising of low-nutrient and high-calori
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Berichte der Organisationen zum Thema "Advertising and Children"

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Jiménez-Marín, G., I. García Medina, and E. Bellido-Pérez. Advertising at the point of sale: influence on children´s body image. Revista Latina de Comunicación Social, 2017. http://dx.doi.org/10.4185/rlcs-2017-1202en.

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Stroud, Rebekah. How much advertising for food and drink high in fat, salt or sugar do children see? The IFS, 2018. http://dx.doi.org/10.1920/ex.ifs.2024.0053.

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Stroud, Rebekah, Kate Smith, Martin O'Connell, and Rachel Griffith. Children’s exposure to TV advertising of food and drink. Institute for Fiscal Studies, 2018. http://dx.doi.org/10.1920/bn.ifs.2019.bn0238.

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Andreyeva, Tatiana, Inas Rashad Kelly, and Jennifer Harris. Exposure to Food Advertising On Television: Associations With Children's Fast Food and Soft Drink Consumption and Obesity. National Bureau of Economic Research, 2011. http://dx.doi.org/10.3386/w16858.

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