Thematische Bibliographien / Brand

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Auswahl der wissenschaftlichen Literatur zum Thema „Brand“

Autor: Grafiati

Veröffentlicht am 4. Juni 2021

Zuletzt aktualisiert am 25. Juli 2025

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Zeitschriftenartikel zum Thema "Brand"

JAMASALI, Yusof-den. "Comparative Study on Refrigerators Sold in Turkey." Inspiring Technologies and Innovations 2, no. 1 (2023): 8–16. https://doi.org/10.5281/zenodo.8099747.

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As modernization continues, the lifestyle in domestic settings had become more entwined in the usage of gadgets and appliances. Among the appliances, refrigerators have grown to become one of the most useful in food storage in most countries. It has already become among the key features of any kitchen and hence, an integral part of the home appliances market. This paper presents a comparison of some refrigerators commercially sold in Turkey. The parameters included were brand, type of refrigerator, capacity, price and star ratings. Based on the Pearson correlation price was more strongly posit

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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Originâ€™s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.

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This paper examines the local and global automotive brands in conjunction with country-oforigin effect on consumer-based brand equity. Consumerâ€™s level of status-seeking motivation is considered when analysing the effect of brandâ€™s country-of-origin on consumer-based brand equity. Study conducted on 181 respondents showed that consumers generally prefer Asian than European automotive brands. Asian brands also ranked highest in perceived quality and brand loyalty, followed by European brands and local brands. The main difference of high and low status-seeking consumers is found in brand ass

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Lhotáková, Markéta. "The Growing Brand Equity and Brand Value – The Learnings from Most Valuable Brands." Studia commercialia Bratislavensia 5, no. 19 (2012): 434–48. http://dx.doi.org/10.2478/v10151-012-0009-4.

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Abstract The brands are often most valuable asset of the company. The successful brands are annually gaining value while unsuccessful brands may year-on-year significantly loose their value. This article examines effects, tools and trends that influence development of brand value. In the first section you may find analyses of theoretical concepts of brand equity and brand value and its development from the point of consumer as well as brand owner. The next section looks into the different impacts, that increase brands value according to the global rankings of the most successful brands „Best G

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Aulia Mauliddinia. "Pengaruh Citra Merek, Kepercayaan Merek, Dan Pengalaman Merek Dalam Proses Membangun Merek Sepatu Lokal." Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce 2, no. 4 (2023): 177–90. http://dx.doi.org/10.30640/digital.v2i4.1777.

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The fashion industry, particularly in the rapidly evolving and changing footwear industry, it is important for companies to understand consumer perceptions of brands in order to build and maintain a company’s image. This research aims to understand how Gen Z consumers in DKI Jakarta evaluate brands and react to branding practices by involving brand management constructs, namely brand image, brand trust, brand experience, wich lead to consumer purchase intention. A quantitative research design was employed using the Structural Equation Model (SEM) method, and data analysis employing statistical

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Molinillo, Sebastian, Arnold Japutra, Bang Nguyen, and Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty." Marketing Intelligence & Planning 35, no. 2 (2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.

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Purpose There is a rise in interest on the topic of consumer-brand relationships (CBRs) among practitioners and academics. Consumers are said to build relationships with brands that have a personality congruent with their own. The purpose of this paper is to investigate two types of brand personality traits, namely, responsible brands and active brands to predict prominent CBR constructs, including brand awareness, brand trust, and brand loyalty. Design/methodology/approach This study was based on an electronic survey of 339 respondents. Structural equation modeling was used to analyze the dat

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Yang, Grant, and Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies." Business Prospects 3, no. 1 (2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.

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Creating a brand is a competitive strategy. In order to prevent other products from replacing their own products, companies will find ways to establish their own brands in order to better control the market since the production of brands is generally considered to be the result of market competition. In recent years, some corporate management consulting companies and brand evaluation agencies have released various brand value lists. However, there is still no unified consensus on the quantitative assessment of brand value. This study introduces key global brand valuation authorities and the me

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Barnet, Katherine, and Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities." International Journal of Online Marketing 6, no. 3 (2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.

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This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous research on brand loyalty, online brand communities, brand experiences, and emotional connections to brands. Brand loyalty is defined in this study as pins, likes, or comments on a post by one of three food brands: Cooking Light, Food Network, and Kraft Foods. Content analyses were conducted over a two-week period to observe the number and types of posts by the three brands and the interaction with their Pinterest followe

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Kiran, Ammara, Nida Zaheer, Khansa Masood, and Muhammad Rizwan. "Impact of Brand Activism on Brand Personality and Brand Loyalty." Sustainable Business and Society in Emerging Economies 6, no. 1 (2024): 43–56. http://dx.doi.org/10.26710/sbsee.v6i1.2914.

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Objective: This study sets out to deeply explore the way different aspects influence brand loyalty. We're particularly interested in understanding how customers perceive different brands when brands are doing some activities regarding social welfare, and how this participation of brands leads to loyalty. Methodology: We conducted a survey from 251 people using an online questionnaire. The results show that people like to use those brands that actively participate in socio-political activities. This thing increases the trust of customers for a brand as they think it is a good brand and enhances

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Chepchirchir, Josphine, and Mark Leting. "Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya." International Journal of Management Science and Business Administration 1, no. 11 (2015): 7–14. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.111.1001.

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This study aims to empirically examine the relationship between Brand quality, brand prestige and brand purchase intention of mobile phone brands in Kenya. A survey was used to collect data from a sample of 322 respondents. Data were analyzed by employing correlation, Analysis of Variance (ANOVA) and multiple regression analysis. The results revealed that brand quality and brand prestige are positively associated with consumer brand purchase intention. The generalizability of the findings is limited as the study focuses only on Kenya. Based on the findings, companies involved in branding of mo

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Ajitha, Savarimuthu, George Saji, and Kumar Mohanchandran Dileep. "Impact of Brand Experience and Continuous Brand Satisfaction on Brand Love." Empirical Economics Letters 22, September Special Issue 1 (2023): 11–23. https://doi.org/10.5281/zenodo.8412664.

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<strong>Abstract: </strong>Brand love has been influenced by various important marketing variables. Long-standing difficulties with considerable literature coverage include consumers creating emotional bonds with brands and the bond attaching oneself to a product-brand. This relationship's primary input is brand experience, and its primary output is brand love. It explains the brands love specially positioned by the consumer as the brand satisfaction is continuous and the characteristics of them are intended to study in this research. Brand experience positively influences the brand satisf

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Dissertationen zum Thema "Brand"

Teah, Hui Min. "Brand mimicry of luxury brands." Thesis, Curtin University, 2013. http://hdl.handle.net/20.500.11937/70365.

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This research extends the theory of mimicry from the discipline of biological and natural sciences to the luxury brand context. Three brand mimicry scales namely Wicklerian-Eisnerian, Vavilovian and Pouyannian mimicry were developed and validated. A conceptual model is developed to test the influences of the three types of brand mimicry across four categories of luxury products. The findings provide academics, practitioners and policy makers with valuable insights into mimicry in the luxury brand industry.

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Repo, Jesper. "Brand Culture : Between consumers and brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-15220.

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The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden). How could we fulfill this mission so fast, and with a v

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Zetterberg, Martin, Pontus Davidsson, and Mathias Johansson. "Brand Equity for Service Brands Online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44567.

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Purpose: The purpose is to explain what factors affect brand equity for SBOs. Hypotheses: These hypotheses were derived from a literature review. H1 - Perceived Quality has a positive effect on SBO brand equity H2 - Brand Association has a positive effect on SBO brand equity H3 - Brand Awareness has a positive effect on SBO brand equity Method: The researcher conducted an quantitative research where the empirical data was collected through a questionnaire. Conclusion: This research show that perceived quality, brand association and brand awareness positively affects SBO brand equity.

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Sjöstedt, Anna, and Jeanette Bohman. "You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

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The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the consumers. The study was quantitative with a survey design. A sample of 109 respondents participated. Brand identity and brand image was the focus of the study and was measured in three companies; Odd Molly, Filippa K and Björn Borg. These three were selected partly because of their different profiles. One survey was sent to the companies and one survey was distributed to the consumers. The majority of the questions in the surveys were based on a model designed to mea

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Sengupta, Aniket. "Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market." UKnowledge, 2014. http://uknowledge.uky.edu/mat_etds/6.

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The purpose of this study was to conduct brand analyses on global brands in comparison to local retailers in India taking into account the regional differences and Indian consumers’ affinity towards global brands. The study has derived its conceptual framework from previous work done by Lee, Knight, and Kim (2008) and Bhardwaj, Kumar and Youn-Kyung (2010) with some added attributes. Quantitative data included a sample of 194 subjects where the sampling was conducted randomly as well as the involvement of convenient method to analyze the brands in real-world scenario. The survey involved the qu

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Miesenberger, de Morais Daniel, and Annemarie Snellman. "Varumärken - Varför har företag problem med dem? : En studie i vilka problem varumärkesbyråer identifierar som vanliga hos kundföretag och varför." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-173228.

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Varumärken är viktiga för företags vara eller icke vara. Ett företag vars varumärke är dåligt eller döende kan gå samma öde till mötes som varumärket. Därför är det förvånande att, enligt en undersökning gjord av en varumärkesbyrå publicerad i en branschtidning, marknads- och informationschefer i Stockholm har dålig koll på sitt varumärke. I vår studie undersöks vilka problem som kundföretag oftast har när de söker hjälp av en varumärkesbyrå. Vi försöker sedan att identifiera varför, och möjliga lösningar för att lösa eller förminska dessa problem. För att kunna göra detta har vi genomfört fyr

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Motter, Junior Mario Divo. "A prospective study on the dimensions of global brands, brand equity and brand value." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/16578.

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Submitted by Mario Divo Motter Junior (mariodivo@mariodivo.com.br) on 2016-05-25T14:12:53Z No. of bitstreams: 1 Mario Divo Motter Junior (FGV EBAPE) - TESE.pdf: 1644142 bytes, checksum: 0948bbf7cbf27676f7bcd1e48d52826e (MD5)<br>Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2016-05-25T15:34:42Z (GMT) No. of bitstreams: 1 Mario Divo Motter Junior (FGV EBAPE) - TESE.pdf: 1644142 bytes, checksum: 0948bbf7cbf27676f7bcd1e48d52826e (MD5)<br>Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2016-06-07T14:11:31Z (GMT) No

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Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.

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The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Ex

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Rudinski, Sanja. "Consumer Perception of Brand Personalization : Adbusters as Anti-Brand." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10149.

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Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. Methodology: The thesis has deductive quantitative research approach, since it starts from theory to gain more understanding of the research area. The data is collected through an online questionnaire. Theoretical perspective: This study is based upon the general brand and branding definitions, with focus on brand person

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Li, Xiaolian, and 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.

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Bücher zum Thema "Brand"

Ahluwalia, Rohini, and Barbara Loken. Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.

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1970-, Pottie Marjolein, ed. Brand! Brand! Zwijsen, 2007.

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A, Aaker David. Brand equity: Building strong brands. Zhoa Yang Dang, 1995.

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Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Samnakphim Matichon, 2007.

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Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Samnakphim Matichon, 2007.

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Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. Response Books, 2009.

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Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. Response Books, 2004.

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Gotby, Catharina. Brand. Amfora förlag, 2022.

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1828-1906, Ibsen Henrik, ed. Brand. Penguin Books, 1996.

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Albisser, Matthias. Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.

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Buchteile zum Thema "Brand"

Rao, Akshay. "Brand Alliances." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-5.

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Brown, David M., and Alexander Thompson. "Brands and Brand Management." In Essentials of Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781003170891-10.

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Ahluwalia, Rohini, and Andrew M. Kaikati. "Traveling the Paths to Brand Loyalty." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-6.

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Shiv, Baba, and Antoine Bechara. "Revisiting the Customer Value Proposition: The Power of Brand Emotion." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-13.

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Gürhan-Canli, Zeynep, and Anne Fries. "Branding and Corporate Social Responsibility (CSR)*." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-7.

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O'Guinn, Thomas C., and Albert M. Muniz. "Toward a Sociological Model of Brands." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-10.

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Park, C. Whan, Deborah J. MacInnis, Xavier Drèze, and Jonathan Lee. "Measuring Brand Equity: The Marketing Surplus and Efficiency (MARKSURE)-Based Brand Equity*." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-12.

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Erdem, Tülin, and Joffre Swait. "Utility-Based Models of Brand Equity." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-14.

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Loken, Barbara, Christopher Joiner, and Michael J. Houston. "Leveraging a Brand Through Brand Extension: A Review of Two Decades of Research*." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-4.

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Baird, Stephen R. "Brands and Trademarks: The Legal Implications of Branding*." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-17.

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Konferenzberichte zum Thema "Brand"

Jeanette Egeten, Angelina Ervina, Teguh Prasandy, and Suzanna. "Brand Loyalty & Brand Awareness Through Social Media." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875958.

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Arunachalam, Thiruchelvi, Mayurigha Sivakumar, and Ashvadharani Raveendran. "Young consumers' insights on brand association, brand awareness, perceived quality, brand image, brand loyalty and brand equity." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24043a.

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Brands try to capture young consumers as they are early adopters which help them to secure business for long term. The purpose of this study is to examine the effects of brand association, brand awareness, brand image, perceived quality and the mediating effect of brand loyalty on brand equity among young consumers and their direct relationship with brand equity. Data from 75 young consumers were analysed using an open-source software named Jamovi and PLS-SEM. Empirical results via Correlation and Multiple regression authenticated that direct relation was insignificant for all the variables ex

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Akahoshi, Sakura, Kengo Shintani, Yota Sekiguchi, Tomoya Sakata, Samuel Sanjaya, and Makoto Itoh. "Trust in Images of Autonomous Vehicle Brands in Japan." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006522.

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While autonomous driving technology is expected to become a new mobility, brand trust, and image play an important role in users. In this study, we aimed to clarify the trust and image of specific AV brands and users. We surveyed 25 brands from Asia, Europe, and the U.S. to investigate the impact of trust, brand image, and word images. As a result, Japanese companies were ranked as the most trusted brands, and brand recognition greatly impacted trust. In addition, brands with low recognition are less likely to gain trust, and differences in brand image are also related to trust. From there, we

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Raposo, Daniel, Ricardo Correia, Rogério Ribeiro, and João Neves. "Brand Marks' performance in digital media." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003531.

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The aim of this paper is to evaluate the graphic resistance and visual performance of Brand Marks in use on websites and social media. It aims to bring knowledge about the impact of digital media on the design of contemporary Brand Marks, but especially the limitations observed in the trademarks of brands originated during the 20th century or previously.Considering nowadays impact of online and digital communication, the internet of things, and the diversity of multiple screen dimensions, it is important to take a closer look at the performance of Brand Marks on websites, responsive web pages,

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Kim, Hye-Shin, and Eunjoo Cho. "Brand Authenticity and Self-Brand Congruence: A Conceptual Approach to Understanding Fashion Brands." In Innovate to Elevate. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.15838.

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Putri, Annisa Dieni Eka, Indarini, and Dudi Anandya. "The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty." In Proceedings of the 16th International Symposium on Management (INSYMA 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/insyma-19.2019.31.

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Sudjianto, Agus, and Kevin Otto. "Modularization to Support Multiple Brand Platforms." In ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.

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Abstract Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods determine modularization based upon functional concerns. Brand identity is additionally determined by sensory aesthetics. We introduce three architecting rules to maintain brand identity in platforms. A dominant theme must be ensured on each product of a brand, and this must be transferred to each product’s specifications and aesthetics. Elements critical to

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CATANĂ, Ştefan-Alexandru, and Andreea BARBU. "THE UNITED STATES OF AMERICA’S MOST VALUABLE BRANDS IN THE PERIOD 2021-2023." In International Conference of Management and Industrial Engineering. Editura Niculescu, 2023. http://dx.doi.org/10.56177/11icmie2023.32.

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In nowadays economic context, when, in many situations, the perception is more important than the reality, it is relevant to understand which is the attitude of the customers regarding a brand. Thus, brand value is an important part of any company’s intangible assets. In the period 2021-2023, the United States of America’s brands dominated the hierarchy of the top ten world’s most valuable brands. The aim of the paper is to analyze the evolution of the United States of America’s most valuable brands by brand value in the period 2021-2023. Moreover, the study shows and analyzes the main industr

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Shi, An, Gao Liang, and Wang Jian. "Corporate Brand Cube: Building Strong Corporate Brands." In 2006 International Conference on Management Science and Engineering. IEEE, 2006. http://dx.doi.org/10.1109/icmse.2006.314004.

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Trisatya, Achmad. "Brand Trust For Local Brands in Medan." In Proceedings of the 3rd Economics and Business International Conference, EBIC 2022, 22 September 2022, Medan, North Sumatera, Indonesia. EAI, 2024. http://dx.doi.org/10.4108/eai.22-9-2022.2337400.

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Berichte der Organisationen zum Thema "Brand"

Pearce, Jeremy, and Liangjie Wu. Brand Reallocation and Market Concentration. Federal Reserve Bank of New York, 2024. http://dx.doi.org/10.59576/sr.1116.

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We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We study the matching process between transferable brand capital and core productivity, which can be inefficient with significant welfare implications. We link USPTO trademark data with Nielsen sales data to study the prevalence of brand reallocation and the response of sales and prices to reallocation. Quantitatively, brand reallocation reduces welfare. Optima

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De la Puente, Katia Inés, Celene Romero Haddad, and Elvis Gustavo Flórez Álvarez. Brand. Ediciones Universidad Cooperativa de Colombia, 2023. http://dx.doi.org/10.16925/gcnc.95.

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The purpose of this document is to provide students of the Business Administration program with reference material on one of the topics related to marketing management in organizations, such as brand creation. We will go through the evolution of the brand and the concept, the importance of creating a brand, its characteristics and typology, going through the elements and the different brand strategies that companies can develop. We will also highlight the value of a brand and its benefits.

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Doraiswamy, Dilip, and Kittichai Watchravesringkan. Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1499.

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Lu, Jinzhao, and Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.

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Hermansen, Anna. Hyperledger Foundation 2023 Brand Study: How Benefits and Challenges Create Opportunities for the Enterprise Blockchain Brand. The Linux Foundation, 2023. https://doi.org/10.70828/axhs1179.

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Hyperledger Foundation partnered with LF Research in 2023 to examine the public’s awareness, perceptions, and opinions of their brand, similar to the research study conducted in 2021. The aim of this project was to measure perceptions of the enterprise-grade blockchain technology market, with a specific focus on Hyperledger technologies’ place in this market. This study takes its insights from a survey fielded in the blockchain community as well as a set of interviews conducted with subject matter experts. The report discusses the current state of the enterprise blockchain market, the percepti

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Marshak, Ronni. Brand Loyalty. Patricia Seybold Group, 2011. http://dx.doi.org/10.1571/psgp10-06-11cc.

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Alviarez, Vanessa, Thierry Mayer, and Keith Head. Research Insights: How Do Changes in Brand Ownership Affect Competition and Consumer Welfare? Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0005099.

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Changes in brand ownership resulting from cross-border mergers and acquisitions impact competition and consumer welfare. Foreign acquisitions of local brands often lead to an increase in cost or a decline in appeal for the acquired brand, with limited gains in efficiencies. However, the accompanying rise in market power has translated into higher profits for the majority of brand-acquiring firms. Pro-competitive policies in the United States and European Union that required divestitures in the beer industry as a condition for merger approval led to significant consumer savings. Similar policie

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Childs, Michelle L., and Byoungho Jin. Successful Brand and Retailer Collaborations: Does Brand Familiarity Matter? Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1473.

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Childs, Michelle, and Byoungho Jin. The Effect of Brand Extension Strategy and Brand Level on Urgency to Buy and Brand Dilution. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-923.

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Tasseff, Sarah, Daniel Judge, David Lockwood, and Michael Nudelman. Recruitment Brand Guidelines. Office of Scientific and Technical Information (OSTI), 2021. http://dx.doi.org/10.2172/1768449.

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