Thematische Bibliographien / Brand choice

Inhaltsverzeichnis

  1. Zeitschriftenartikel
  2. Dissertationen
  3. Bücher
  4. Buchteile
  5. Konferenzberichte
  6. Berichte der Organisationen

Auswahl der wissenschaftlichen Literatur zum Thema „Brand choice“

Autor: Grafiati
Veröffentlicht am 4. Juni 2021
Zuletzt aktualisiert am 31. Juli 2024

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Zeitschriftenartikel zum Thema "Brand choice"

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K. Govender, Krishna. "Consumer Choice Behavior during a Social Disruption." Problems and Perspectives in Management 15, no. 3 (December 6, 2017): 411–24. http://dx.doi.org/10.21511/ppm.15(3-2).2017.09.

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This paper explores the relationship between an external socio-disruptive factor and consumer product and brand decision-making behavior. The social disruption was physical relocation, which resulted in a radical change in the toilet system, which had implications for toilet cleaning product and brands used. By using a sample calculator, a probability sample of 384 households from Cosmo City, South Africa were surveyed using a structured questionnaire. The data from 332 respondents (86% response rate) were analyzed using various inferential statistical analysis techniques to test three hypothe
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Humphrey Jr, William F., Debra A. Laverie, and Shannon B. Rinaldo. "Brand choice via incidental social media exposure." Journal of Research in Interactive Marketing 11, no. 2 (June 12, 2017): 110–30. http://dx.doi.org/10.1108/jrim-04-2016-0025.

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Purpose The paper seeks to establish the effectiveness of social media advertising and participation by brands through incidental exposure. Using experimental design, in a social media environment, this paper aims to extend incidental exposure research in the context of social media. Design/methodology/approach This paper uses an experimental design with controlled image durations using MediaLab and DirectRT, allowing for precise image display times and randomization of screens. Participants were split between high-involvement and low-involvement product categories, and the brand choice exerci
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Koch, Camilo, and Davit Mkhitaryan. "Consumer’s Brand Choice Behavior for Luxury Cars in China." International Journal of Management Science and Business Administration 1, no. 12 (2015): 46–57. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.112.1005.

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This paper introduces the aphorism “think globally, act locally” and examines consumer tendencies in the Chinese automobile marketplace based on the analysis of relevant local brands. Findings demonstrate significant consumer preferences for products related to the luxury category signifying the need for refining local marketing operations where performance of multinational corporations must match global standards as expected by local consumers. Car consumption has grown during the last years in China turning brand marketing into a critical variable that can forge an active place in consumer’s
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Campbell, Julie, Alicia Rihn, and Hayk Khachatryan. "Factors Influencing Home Lawn Fertilizer Choice in the United States." HortTechnology 30, no. 3 (June 2020): 296–305. http://dx.doi.org/10.21273/horttech04454-19.

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Home lawn fertilizer use throughout the United States is coming under increased scrutiny due to potential negative environmental impacts. A better understanding of how consumer perceptions and socio-demographics impact their choices of types of lawn fertilizers can aid industry stakeholders when marketing products. This research uses a nationwide survey to evaluate factors that impact respondents’ choice of lawn fertilizer brands. Respondents with home lawns selected the lawn fertilizer brands they purchased the most frequently and rated the importance of various fertilizer attributes (e.g., n
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Yasri, Yasri, Vidyarini Dwita, Mia Ayu Agustina, and Noor Fadhiha Mokhtar. "Enforcement Branding Choice for SMEs Specialty Food Brands Among Indonesian Millennials." ABAC Journal 44, no. 3 (July 26, 2024): 104–18. http://dx.doi.org/10.59865/abacj.2024.31.

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This study examines the influence of brand authenticity on brand choice among SMEs’ local specialty food brands by the millennial generation, with the roles of brand trust, brand love, and brand value, examined as meditating variables. Survey data were collected from a sample of 770 SME customers who bought local specialty food in Indonesia. A convenience sampling technique was applied, and partial least squares–based structural equation modeling was utilized for data analysis. Primary data were collected using a survey method to distribute structured questionnaires. The results showed that al
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Erdem, Tülin, and Joffre Swait. "Brand Credibility, Brand Consideration, and Choice." Journal of Consumer Research 31, no. 1 (June 2004): 191–98. http://dx.doi.org/10.1086/383434.

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Kaswengi, Joseph, Mbaye Fall Diallo, Houcine Akrout, and Pierre Valette-Florence. "Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data." International Journal of Retail & Distribution Management 48, no. 4 (April 7, 2020): 305–25. http://dx.doi.org/10.1108/ijrdm-01-2019-0003.

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PurposeThis study investigates how price, promotion and consumer characteristics affect consumer choice of high over medium- and low-equity cosmetic brand under different macroeconomic conditions.Design/methodology/approachThe study uses purchase records from MarketingScan's Behaviour Scan panels (a GFK – Mediametrie Company) covering the period from 2008 to 2009. The panel analysed represents a sample of 2,149 households representative of the national population.FindingsResults indicate that regular price and relative brand price increase high-equity cosmetic brand choice over both low- and m
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Kulter Demirgunes, Banu, and Bulent Ozsacmaci. "Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice." International Journal of Marketing Studies 9, no. 1 (January 16, 2017): 46. http://dx.doi.org/10.5539/ijms.v9n1p46.

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It is important for marketers to understand individuals’ buying decisions in a competitive environment. The concept of decision making style is one of the key determinants of consumers’ behavioral patterns. This study aims to explore the effects of consumers’ decision making styles on buying national and store brand food products. To examine consumer decision making styles, Sproles & Kendall’s (1986) The Consumer Style Inventory (CSI) is adopted for the study. The framework of the study is based on eight consumer decision making styles, expected to shape consumers’ national and store brand
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Trivitt, Julie R., and Patrick J. Wolf. "School Choice and the Branding of Catholic Schools." Education Finance and Policy 6, no. 2 (April 2011): 202–45. http://dx.doi.org/10.1162/edfp_a_00032.

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How useful are “corporate brands” in markets? In theory, brands convey reliable information, providing consumers with shortcuts to time-consuming provider searches. We examine the usefulness of a corporate brand when parental school choice is expanded through K–12 tuition scholarships. Specifically, we evaluate whether Catholic schools carry an identifiable education brand (1) preferred even by non-Catholics, (2) for reasons connected to the brand, (3) signaling largely accurate information resulting in an enduring “match” of school characteristics to student needs, and (4) leading to exit fro
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Schori, Thomas R., and H. Lee Meadow. "Brand Choice Modeling: Identifying a Brands Optimal Positioning." Psychological Reports 57, no. 3_suppl (December 1985): 1260–62. http://dx.doi.org/10.2466/pr0.1985.57.3f.1260.

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Using a Fishbein-type approach, the authors developed a Brand Choice Model. Conceptually very simple, this model identifies each consumer's unique determinants of brand choice. By simulating changes in beliefs about a brand, it is possible to identify that brand's optimal positioning, i.e., a perceptual positioning that will maximize the brand's share of the market. As a result of having carefully selected attributes for inclusion in the model, the identified optimal positioning can be readily implemented.
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Dissertationen zum Thema "Brand choice"

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Silberhorn, Nadja. "Four essays on modeling brand choice and brand loyalty." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2010. http://dx.doi.org/10.18452/16094.

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Die vorliegende Arbeit besteht aus vier Aufsätzen, die sich mit der Modellierung von Markenwahlverhalten und Markentreue beschäftigen. Der erste Aufsatz gibt eine Einführung in das Nested Logit Modell und weist auf die Existenz von zwei unterschiedlichen Spezifikationen hin. Das utility maximization nested logit (UMNL) und das non-normalized nested logit (NNNL) Modell besitzen unterschiedliche Eigenschaften, die die Schätzergebnisse beeinflussen. Mit einer Simulationsstudie werden die Konsequenzen der Verwendung verschiedener Softwarepakete demonstriert. Außerdem wird gezeigt, dass nur die UMN
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Mohaidin, Zurina. "Behavioural analytic approach to consumer choice as foraging." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/54461/.

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Human behaviour can be explained not only through experience and environments but also by incorporating evolutionary explanation. Consumer behaviour could not be understood accurately without infusing Darwinian evolutionary theory which has contributed in the knowledge of human nature. Evolutionary psychology revolves around the human's evolved mental and the impact on human's traits and behaviour where the influence of the environment to our genes would determine our individual behaviour and traits, resulting in variation among us. Foraging which is a part of behavioural ecology involves many
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Lamb, Timothy Jerome. "Patterns of brand and store choice." Thesis, City University London, 1989. http://openaccess.city.ac.uk/8327/.

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The sublects of brand choice and store choice have been widely studied, but these two aspects of consumer behaviour have tended to be treated in isolation from each other. This thesis therefore provides a detailed examination of the way in which brand choice and store choice patterns compare and interact. The results are based on AGB consumer panel data, and relate to three frequently-bought grocery products. Despite the multiplicity of factors believed to influence brand and store choice, at the aggregate level many highly regular patterns (concerning for instance the rate of purchase at a st
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Guillory, Monica D. "Perceived Brand Age and Its Influence on Choice." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/marketing_diss/24.

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Understanding brand age is potentially critical to a brand management program. When a brand begins to be perceived as older, even with the positive attributes aligned with the idea of traditional and established brands, consumers may begin to move away from the brand. This study defines the concepts of both perceived and preferred brand age. We look at how perceived brand age fits in with our current perspective on branding and can enrich our understanding of consumers’ personal preferences. As there is very little published work in the area of brand age three distinct set of studies were cond
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Zhu, Liyu. "Discrete Brand Choice Models: Analysis and Applications." Diss., Available online, Georgia Institute of Technology, 2007, 2007. http://etd.gatech.edu/theses/available/etd-07102007-142035/.

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Thesis (Ph. D.)--Industrial and Systems Engineering, Georgia Institute of Technology, 2008.<br>Esogbue, Augustine, Committee Chair ; Griffin, Paul, Committee Member ; Lu, Jye-Chyi (JC), Committee Member ; Li, MinQiang, Committee Member ; McCarthy, Patrick, Committee Member.
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Chung, Kim-Choy, and n/a. "Brand image and brand trust in choice of international tertiary education provider." University of Otago. Department of Marketing, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090826.121449.

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Increased competition for top students, reduced public funding, and comparative "shopping" by prospective students have resulted in universities taking a more market-oriented approach to improve student enrolment (Moore 2004). The outcomes of this market-oriented approach of universities are: First, students are increasingly seen as customers of knowledge by universities, and universities as suppliers of knowledge to these customers (Svensson & Wood ,2007). Second, students are being faced with an array of education choices and information (passively or actively gained). As with physical produ
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Lange, Fredrik. "Brand choice in goal-derived categories : what are the determinants?" Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 2003. http://www.hhs.se/efi/summary/612.htm.

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Li, Xiaolian, and 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.

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Chang, Kwangpil. "Essays on heterogeneity in choice modeling." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp02/NQ34537.pdf.

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Murphy, Kyle Cook. "The effect of brand affinity on investor stock choice." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/the-effect-of-brand-affinity-on-investor-stock-choice(481115db-1bd7-4459-8621-8623e0d00000).html.

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This study focuses on investigating some of the factors that influence the choice of stock to purchase (invest) by retail individual investors within the same industry. Specifically, understanding how brand affinity and stock choice of investors correlate and the effect on the price of the stock. Brand affinity, in this context, refers to the level of affect of favour that an individual has towards a certain corporate brand. The research also aims at developing a model for predicting the relationship between financial performance metrics of a company, brand affinity, and investor stock choice,
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Bücher zum Thema "Brand choice"

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Trappey, Randolph J., and Arch G. Woodside. Brand Choice. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201.

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Ian, Greig, and ESOMAR, eds. Brand choice modelling. Amsterdam: ESOMAR, 1998.

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Meier, Beat. Brand Choice and Loyalty. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.

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Maltz, Eliot. Managing brand equity. Cambridge, Mass: Marketing Science Institute, 1991.

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Dhar, Sanjay Kumar. Why store brand penetration varies by retailer. Cambridge, Mass: MSI, 1997.

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Reeves, Peter. Political brand choice in Britain. Birmingham: Birmingham Business School, 2003.

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Maltz, Eliot. Managing brand equity: Conference summary. Cambridge, Mass: Marketing Science Institute, 1991.

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Sinha, Piyush Kumar. Brand adoption by BoP retailers. Ahmedabad: Indian Institute of Management, 2014.

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Chernatony, L. De. Developing a brand performance measure for financial services brands. Birmingham: Birmingham Business School, 2002.

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Foxall, Gordon R., Jorge M. Oliveira-Castro, Victoria K. James, and Teresa C. Schrezenmaier. The Behavioral Economics of Brand Choice. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230596733.

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Buchteile zum Thema "Brand choice"

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Trappey, Randolph J., and Arch G. Woodside. "Customer Thinking and Brand Choice." In Brand Choice, 1–8. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_1.

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Trappey, Randolph J., and Arch G. Woodside. "Automatic-Unconscious Process Models of Primary Choice." In Brand Choice, 9–39. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_2.

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Trappey, Randolph J., and Arch G. Woodside. "Customer Portfolio Analysis among Competing Retail Store Brands." In Brand Choice, 40–64. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_3.

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Trappey, Randolph J., and Arch G. Woodside. "Automatic Thinking and Store Choices by Near and Distant Customers." In Brand Choice, 65–82. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_4.

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Trappey, Randolph J., and Arch G. Woodside. "Modelling Bank Loyalty." In Brand Choice, 83–156. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_5.

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Trappey, Randolph J., and Arch G. Woodside. "Learning How Linkage Advertising and Prior Experience Affect Customer Behaviour." In Brand Choice, 157–79. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_6.

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Trappey, Randolph J., and Arch G. Woodside. "The Role of Human Cognitive Ability (g) in Consumers’ Automatic and Strategic Processing of Brands." In Brand Choice, 180–237. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_7.

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Trappey, Randolph J., and Arch G. Woodside. "Conclusions and Implications for Future Research and Marketing Strategy." In Brand Choice, 238–53. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_8.

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Foxall, Gordon R. "Patterns of Brand Choice." In Understanding Consumer Choice, 126–52. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_7.

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Meier, Beat. "Introduction." In Brand Choice and Loyalty, 1–6. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_1.

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Konferenzberichte zum Thema "Brand choice"

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Munteanu Siserman, Mihaela. "Beer names between locality and multiculturalism." In International Conference on Onomastics “Name and Naming”. Editura Mega, 2022. http://dx.doi.org/10.30816/iconn5/2019/60.

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The shifts which have appeared in Romanian culture after its transition to market economy can also be seen in language – for instance, in the choice of trade names. The corpus analysed draws attention to two aspects: on the one hand, the onomastic tendency of being conservative, which can be accounted for by the producers’ wish to preserve brand names, due to their connection with tradition or status as landmarks among local brands in the food industry: (the beer brands) Bucegi, Ursus, Silva, Azuga. On the other hand, Romanian beer brands mirror the openness towards a foreign market, which is
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Külter Demirgüneş, Banu, and Bülent Özsaçmaci. "EXPLORING THE EFFECT OF CONSUMERS’ FOOD-RELATED DECISION MAKING STYLES ON NATIONAL BRAND VS. STORE BRAND CHOICE." In 4th Business & Management Conference, Istanbul. International Institute of Social and Economic Sciences, 2016. http://dx.doi.org/10.20472/bmc.2016.004.012.

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Pérez-Sánchez, Mónica, and Javier Casanoves-Boix. "BRAND CONCEPT AND BRAND REPUTATION AS DETERMINING FACTORS OF THE ATTITUDE TOWARDS THE BRAND AND THE PURCHASE CHOICE IN THE POST-COVID ERA." In 13th annual International Conference of Education, Research and Innovation. IATED, 2020. http://dx.doi.org/10.21125/iceri.2020.2284.

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Zhao, Dong-sheng, and Li-yan Wang. "An Empirical Study on Influencing Factors of Online Consumer Brand Choice Behavior." In 2017 2nd International Conference on Politics, Economics and Law (ICPEL 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icpel-17.2017.15.

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Briciu, Victor-Alexandru, Arabela Briciu, Crina-Antonia Tudor, and Claudiu Coman. "ANALYZING ROMANIAN AUTOMOTIVE COMPANIES WEBSITES TO EVALUATE THE ONLINE EMPLOYER OF CHOICE AND BRANDING CHARACTERISTICS." In 9th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2022. SGEM WORLD SCIENCE, 2022. http://dx.doi.org/10.35603/sws.iscss.2022/s10.094.

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This paper explores the concept of employer branding in the light of external marketing that establishes the company's image as an employer of choice. The motivation is represented by the raising importance of human resource management. The employer brand is an important element from a marketing point of view; it is practically the defining image of a company. The values and symbols it embodies need to be transparent to maintain the connection with the audience, whether we are talking about customers or simply interacting with the company�s online interface. From the perspective of potential,
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Perera, Charitha Harshani. "ROLE OF SOCIAL WORD-OF-MOUTH ON EMOTIONAL BRAND ATTACHMENT AND BRAND CHOICE INTENTION: A STUDY ON PRIVATE EDUCATIONAL INSTITUTES IN VIETNAM." In 10th Business & Management Conference, Paris. International Institute of Social and Economic Sciences, 2019. http://dx.doi.org/10.20472/bmc.2019.010.006.

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Choi, Hyewon, and Junyong Kim. "CONSUMER CHOICE BETWEEN BRAND-CAUSE FIT AND CONSUMER-CAUSE FIT IN CAUSE-RELATED MARKETING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.08.01.

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Chen, Hui, Jie Pan, Yi-Wei Zhou, Hong-Cheng Gan, Xu-Chuan Lin, and Hao Chen. "Investigating Bike-Sharing Brand Selection Using Hybrid Choice Model: An Empirical Analysis from Shanghai." In 23rd COTA International Conference of Transportation Professionals. Reston, VA: American Society of Civil Engineers, 2023. http://dx.doi.org/10.1061/9780784484869.067.

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Liao, Junfeng, Rui Cheng, and Zhongqiang Wang. "Key factors of online bank brand choice intention —basing on mainland China online banks." In EM). IEEE, 2010. http://dx.doi.org/10.1109/ieem.2010.5674202.

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Yuan Sun, Hsin-Chuan Chou, Xinmin Peng, Guilin Guo, Fangwen Zhu, Kai Wang, and Ying Zhang. "An empirical study on influencing factors of enterprise recruiter’s conditional brand choice of E-recruiting provider." In 2007 IEEE International Conference on Industrial Engineering and Engineering Management. IEEE, 2007. http://dx.doi.org/10.1109/ieem.2007.4419184.

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Berichte der Organisationen zum Thema "Brand choice"

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Townsend, John. Technical assistance for expanding contraceptive choice in India. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1017.

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One of the roles of the ANE OR/TA Project in India was to participate in policy dialogues with national counterparts, in the public sector and among NGOs, about expanding contraceptive choices, and to provide technical assistance for facilitating changes in service-delivery procedures. The public sector provides five contraceptive methods through its 11,500 hospitals and primary health care facilities. NGOs, private physicians, and pharmacies have access to a broader range of brands. While India is one of the world's leaders in contraceptive research, in recent years products have come to mark
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Jeong, So Won, and Kyu-Hye Lee. The Influence of Consumer Experiences on Store Choice Criteria and Patronage Intention: the Case Study of SPA brands. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-651.

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