Thematische Bibliographien / City branding

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Auswahl der wissenschaftlichen Literatur zum Thema „City branding“

Autor: Grafiati

Veröffentlicht am 4. Juni 2021

Zuletzt aktualisiert am 24. Februar 2023

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Zeitschriftenartikel zum Thema "City branding"

Sakti, Intan W., Vanessa Gaffar und Puspo Dewi Dirgantari. „City Branding and City Tourism“. International Journal of Psychosocial Rehabilitation 24, Nr. 02 (13.02.2020): 3401–5. http://dx.doi.org/10.37200/ijpr/v24i2/pr200655.

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Koswara, Annisa Nur Muslimah. „PENGARUH FAKTOR-FAKTOR CITY BRANDING BANDUNG SMART CITY TERHADAP PERSONAL BRANDING RIDWAN KAMIL SEBAGAI WALIKOTA BANDUNG“. Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi 11, Nr. 2 (29.12.2020): 91. http://dx.doi.org/10.17933/mti.v11i2.167.

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This study discusses the concept of city branding and personal branding. City branding typology which has been analysed is smart city. Then the personal branding which has been investigated is the leader of city. This research analyses the influence both of two concepts through quantitative research approach with explanative design. Respondents were 400 citizen in Coblong, Cicendo, Bandung Wetan, and Sumur Bandung District, which selected by quota sampling techniques. Techniques of data analysis, such as descriptive data analysis and linier regression to verify research hypotheses. While factors analysis is used to find the factors which influencing conformation Ridwan Kamil’s personal branding as the Mayor of Bandung city. The results showed a positive and significant influence of The City Branding’s Factors of Bandung Smart City towards Ridwan Kamil’s Personal Branding. On the other hands, this research show 2 (two) factors in city branding Bandung smart city conformation, such as place brand assets and values.

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Fahri, Johan, und Fichriyanto M. Ahmad. „Branding of Ternate City“. Society 9, Nr. 1 (30.06.2021): 252–63. http://dx.doi.org/10.33019/society.v9i1.297.

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City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.

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Bonakdar, Ahmad, und Ivonne Audirac. „City Branding and the Link to Urban Planning: Theories, Practices, and Challenges“. Journal of Planning Literature 35, Nr. 2 (02.10.2019): 147–60. http://dx.doi.org/10.1177/0885412219878879.

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Through a critical reading of city branding theories and practices, this article identifies a nexus between city branding and urban planning related to master planning and placemaking. It brings attention to the challenges facing city branding including asymmetrical political processes, social inequity, tokenism, and gentrification. While city branding’s recent turn to participatory approaches unveils a rampant adoption of planning processes repackaged as master planning the place brand strategy, this stream of research and practice remains isolated and disconnected from urban planning theory and ethics. Recognizing this link, the article suggests, could help city branding address its challenges and develop its theoretical basis with more socially responsible and normative underpinnings.

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Wang, Qian, und Dan Zhang. „Branding City Destinations“. Chinese Semiotic Studies 15, Nr. 3 (27.08.2019): 379–410. http://dx.doi.org/10.1515/css-2019-0022.

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Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience. However, the deployment of different semiotic resources in the branding discourse in city publicity films remains under-explored, and in particular, the role of cultural attributes in the construction of meaning in the discourse of city branding through linguistic and nonverbal modalities remains unknown. This paper, drawing on theories of systemic functional grammar and visual grammar, examines the multimodal discourse of publicity films of Beijing and London in terms of representational and interactive meanings achieved through various semiotic resources. It is found that, in verbal and visual discourse, both films share similarities regarding enhancing persuasiveness via emotional branding but exhibit differences regarding how to achieve persuasiveness through different semiotic resources that co-construct meaning. The Beijing publicity film blends functional and emotional values while the London publicity film is prone to being more functional. In addition, possible reasons for the differences observed are discussed.

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Melović, Boban, Slavica Mitrović und Arton Djokaj. „CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING“. ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ 1, Nr. 14 (05.10.2017): 51. http://dx.doi.org/10.7251/zrefis1714051m.

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Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors). Nowadays, the "city marketing" approach is a well-established practice which is widely applied by many cities all around the world. During the past 30 years, when the competition between cities became bigger and more important, city marketing approach comes to the fore more and more. Although cities can be too complex for branding or to be treated as products, however, city branding has become a widely applied practice in the past years, ever since cities began to "fight" for: tourists, residents, prestige, wealth, power, commerce, entertainment,etc. By "too complex for branding" we mean that by implementing the city branding strategy we need to keep in mind the past, the cultural identity and the historical background of the city. When we say the past, we refer to all events and happenings in one specific city. For example, Madrid, London, New York, Paris, Brussels are just a few of the largest, but also the best branded cities in the world. Indeed, all of these cities experienced terrorist attacks in their past. Experienced, but survived. However, it is obvious that these events have had a huge impact on their positioning and branding. In order to become sustainable, successful destination (city) brand development must be, first of all, original and different, but convincing (based on physical and emotional charachteristics of the destinations) and relevant (directed towards the consumer in an appropriate way) as well. The authors' starting point is the hypothesis that the branding of cities is based on a combination of various factors and components and that with their combination we can build a recognizable image, which further contributes to higher tourism turnover and stronger competitiveness. Having in mind the previously mentioned, and when it comes to cities, marketing moves from a „city marketing“ to a „city branding“ concept. The aim of this paper is to carry out a symbiosis of key components, so we could offer guidance regarding the creation of a branding strategy to decision-makers in this field of marketing in our area.

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Park, Cheong Yi, und Keonghee Kim. „Incheon City Branding and Songdo Place Branding“. Korea Jouranl of Communication Studies 26, Nr. 3 (28.08.2018): 231–57. http://dx.doi.org/10.23875/kca.26.3.10.

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WIDANINGSIH, T. Titi, Nugroho B. SUKAMDANI und Fit YANUAR. „STRATEGY TO DEVELOP CITY BRANDING OF CIREBON CITY IN WEST JAVA“. ICCD 3, Nr. 1 (10.10.2021): 1–5. http://dx.doi.org/10.33068/iccd.vol3.iss1.284.

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City branding is a means to achieve a competitive advantage to increase investment, tourism, and community development by strengthening local identity and citizens. City branding as a medium and message in marketing the city by using specific symbols and logos. The purpose of city branding is to build a city identity and increase the number of tourist visits. As an effort to build tourism in the city of Cirebon, it launched the City Branding tagline “The Gate of Secret”. The city branding strategy was chosen by the Cirebon City government as an effort to focus the tourism development program. Tourism is an important sector in the development of Cirebon City. Tourism is the driving force of economic activity and the locomotive of Cirebon city development. Through the city strategy, it is hoped that there will be an increase in the number of tourist visits to the city of Cirebon. However, city branding has not been able to increase the number of tourists in the city of Cirebon. In 2020, Cirebon city tourists only reached 40.5% of the target of 2.2 million tourists. Cirebon city branding has not been able to increase the number of tourist visits. The failure of the branding is because the Cirebon city government is still trapped in artificial activities. Where branding is just making a tagline and launching it. The tagline “The Gate of Secret” as a brand has not been integrated with the image of the city, tourist attractions, infrastructure, and society in the marketing strategy. The city branding strategy process has not been carried out by the Cirebon City government in developing city branding. To achieve the success of city branding, the Cirebon city government needs to do marketing. The presentation of tourism elements consists of an image, attraction, infrastructure, and people. These tourism elements must be integrated with city design, architecture, and spatial planning that form city branding. The city branding strategy is carried out by identifying what is owned and used as branding, setting city branding goals, communicating & interacting with various stakeholders with the city of Cirebon, and finally implementing which ensures all forms of communication from one city can be integrated.

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Jojic, Sonia. „City Branding and the Tourist Gaze: City Branding for Tourism Development“. European Journal of Social Science Education and Research 5, Nr. 3 (01.12.2018): 150–60. http://dx.doi.org/10.2478/ejser-2018-0066.

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Abstract For many years now the topic of city branding has gained a significant interest in both the academics and policy maker’s specified fields. As many cities tend to compete globally in attracting tourism, investment or talents, the concepts of brand strategy has been increasingly adopted from the commercial filed and has been applied to the urban development, regeneration and quality of life of cities. Nevertheless, city branding helps in increasing the status of the place as touristic destination, residential, or business location. As many places are mainly branded as touristic destinations, urban tourism is one of the fastest growing segments of worldwide tourism market. Thus this article intends to explore the essence of city branding related to tourism and John Urry, “Tourist Gaze”; city image, and the relationship between city branding and its residents.

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Dissertationen zum Thema "City branding"

Magagnoli, Matilde. „Design and city branding“. Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/20133.

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Dissertação de Mestrado em Design, com a especialização em Design de Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.
A disciplina do place branding cresceu em popularidade nas últimas décadas, tornando-se numa área de interesse para muitas cidades por todo o mundo. Levar a cabo uma intervenção de city branding implica um esforço a vários níveis para a administração da cidade, cujo objetivo é capturar a essência da cidade através do envolvimento direto dos cidadãos, definir a reputação e desenvolver um conjunto estratégico de ações para que a imagem da cidade e a reputação desejada se alinhem ao longo do tempo. Os principais objetivos do place branding são atrair novos investidores estrangeiros, melhorar a qualidade das infra-estruturas e a qualidade de vida, atrair novos eventos e mega-eventos de todo o mundo e incentivar a participação ativa dos cidadãos na vida administrativa da cidade. O melhoramento da marca da cidade geralmente resulta na criação de uma identidade visual para a cidade, que se torna numa metáfora gráfica e o recipiente de todos os valores que o local deseja comunicar sobre si. Este estudo tem como objetivo definir o contributo que o design pode trazer para a disciplina de city branding, definir um conjunto de diretrizes genéricas a serem seguidas na criação de uma marca de local e sua identidade visual e colocá-las em prática, desenvolvendo um projeto gráfico para a cidade de Milão. Após delinear um framework teórico para as áreas de branding e place branding, foi realizada uma análise de estudos de caso de modo a observar alguns exemplos reais e bem-sucedidos de marcas de cidades; estes métodos permitiram-nos definir se uma identidade visual dinâmica era a ferramenta mais apropriada para representar uma cidade em forma gráfica, assim como o papel do designer de comunicação no processo de place branding. Assim que a teoria foi estruturada, a pesquisa focou-se especificamente na cidade de Milão: primeiro, um questionário foi desenvolvido e enviado a cidadãos italianos, a fim de capturar a imagem percepcionada e desejada de Milão; segundo, foram feitas entrevistas com figuras influentes políticas e não políticas de Milão, com o objetivo de definir o posicionamento, as aspirações e os problemas da cidade; por fim, foi feita uma observação direta da cidade, além de uma pesquisa histórica sobre o território e símbolos associados. O material recolhido serviu de base para o desenvolvimento de um projeto gráfico, o qual foi então avaliado por um grupo de especialistas. Dado o extenso processo de renovação que Milão realizou na última década e o aumento de sua reputação mundial, a cidade tem as condições históricas corretas para iniciar um processo de place branding. Este projeto, desenvolvido sob orientação parcial e aprovado pela administração de marketing da cidade, dá um primeiro pequeno passo nessa direção.
ABSTRACT: The discipline of place branding has grown in popularity over the last decades, becoming area of interest for many cities all over the world. Undergoing a city branding intervention implies a multi-levelled effort for the city’s administration, whose aim is to capture the city’s essence through direct involvement of citizens, define the reputation and develop a strategic set of actions for the city’s image and desired reputation to align over the course of time. Place branding’s major goals are to attract new foreign investors, improve the quality of infrastructures and the quality of life, attract new events and mega- events from all over the world and fuel citizens’ active participation to the city’s administrative life. The improvement of the city’s brand often culminates in the creation of a visual identity for the city, that becomes the graphic metaphor and container of all those values that the place wants to communicate about itself. This study aims to define the contribute that design can bring to the discipline of city branding, define a set of generic guidelines to follow in the creation of a place brand and its visual identity, and put them in practice by developing a graphic project for the city of Milan. After outlining a theoretical framework for the areas of branding and place branding, an analysis of case studies was carried out in order to observe some real and successful examples of city brands; these steps allowed us to define whether a dynamic visual identity was the most appropriate tool to represent a city in a graphic form, as well as the role of the communication designer in the place branding process. Once the theory was framed, the research moved more specifically towards the city of Milan: first, a questionnaire was prepared and submitted to Italian citizens, in order to capture Milan’s perceived and desired image; secondly, interviews to Milan’s political and non-political influential figures were carried out with the aim of defining the city’s positioning, aspirations and problematics; at last, a direct observation of the city as well as an historical research on the territory and its symbols was completed. The material collected formed the basis for the development of a graphic project, which was then evaluated by a group of experts. Given the extensive process of renovation that Milan undertook in the last decade and the increase of its reputation worldwide, the city is in the right historical conditions to begin a place branding process. The creation of this project, developed under the partial guidance and approval of city’s marketing administration, moves a first small step in that direction.
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Duarte, Marisa Maria Farinha. „City branding : cidade de Fátima“. Master's thesis, FEUC, 2014. http://hdl.handle.net/10316/27609.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.
O crescimento da atividade turística veio impulsionar e alterar a forma como percecionamos os destinos. A globalização, despertou nas pessoas o desejo de conhecer o mundo, de viajar, de experienciar tudo aquilo, que hoje conhecem graças aos avanços tecnológicos. Os destinos, as cidades, os países já não são só meros lugares de residência, são agora encarados como produtos, com características semelhantes aos demais produtos, assim, apesar de não ser uma prática recente, sentiram necessidade de se fazer valer de ferramentas apropriadas à sua natureza, que auxiliassem a venda e promoção dos mesmos. A velocidade desenfreada a que tudo acorre na sociedade fez com que técnicas de marketing fossem utilizadas na promoção da marca da cidade, contudo, e pela importância que detém hoje o branding das cidades, rapidamente surgiram investigadores dispostos a dar seu contributo, de forma a ajudar os entidades responsáveis pela gestão territorial a alcançarem o lugar cimeiro que tanto anseiam. Assiste-se a uma verdadeira competição, que assumiu uma escala planetária, onde ganha o destino que demonstrar ter mais para oferecer, em detrimento de outro destino concorrente. Assim, surge a necessidade de explicitar o branding, e o city branding , bem como sua evolução para place branding. Não existe melhor forma de perceber os mecanismo de ação, do que através experimentação. Aplicou-se um modelo de avaliação place branding a uma cidade em concreto, de forma a avaliar como este processo ocorre no terreno, apoiado numa reflexão teórica.

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Zedenius, Ida, Josefin Lindblom und Johanna Bertilsson. „City Branding: A research on the collaboration between two organisations and their branding process of Jönköping“. Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23874.

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Background City branding is an emerging practice that is executed by an increasing number of cities all around the world. The concept is used to transform a location into a destination by applying different strategies. Jönköping is a growing city in terms of size, revenue and population. Two organisations, Destination Jönköping and Jönköping City AB, are constantly working with city branding in Jönköping to improve its city image. Purpose The purpose of this study is to identify and investigate the collaboration between Destination Jönköping and Jönköping City AB and if a partnership exists. Another part of the purpose is to recognise the main elements that have been used in order to achieve the same goal, which is to generate growth. Furthermore, an investigation will be performed of how significant these specific elements have been and still are for Jönköping’s branding process. Method In order to achieve the purpose of the thesis, primary as well as secondary data have been collected. Interviews, a case study and existing literature have provided a well-established foundation for the analysis and conclusion. ConclusionThe authors found that the two organisations often help each other with different projects, however, they do not have a declared partnership. A partnership would be beneficial for both organisations regarding greater resources, larger networks and possibilities to reach wider target groups. The most important elements are Elmia and Jönköping University, which attract individuals to Jönköping. This results in an increase in the city’s growth.

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Krochta, Carrie Ann. „Layers of Branding: City and Arts Organization Branding in Columbus, Ohio“. The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345471017.

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Lim, Haewen. „The contribution of festivals to city branding“. Thesis, University of Westminster, 2016. https://westminsterresearch.westminster.ac.uk/item/q367v/the-contribution-of-festivals-to-city-branding.

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The economic contribution of festivals and events has been widely acknowledged, but the relationship between a festival and city branding has received little attention. This thesis explores the role of festival stakeholders in the development of a city brand, providing a detailed account of city branding and festival sponsorship. The research focuses particular attention on cultural festivals by examining their role in the city branding process. To this end, one city (Seoul) and two festivals (Hi Seoul Festival and Seoul International Fireworks Festival) were chosen as case studies. A qualitative methodology based on semi-structured face-to-face interviews was determined to be the most appropriate approach for achieving the research aims. Ultimately, 46 face-to-face interviews of key individuals involved in festival and city marketing were conducted. All interviews were transcribed and coded by hand using thematic analysis. The research findings highlight differences in the two cultural festivals’ evolution and characteristics. Five key themes emerged: planning and management; sponsorship landscape; government and regulation; cultural content; and the link between city brand and festival brand. One significant aspect of paying more attention to branding a city appeared to be the changes Seoul’s mayors made to the city brand slogan. Moreover, a festival’s influence on the city as either a tourism asset or branding tool emerged from the government’s role as festival owner and sponsor. Festival ownership and sponsorship in Seoul and South Korea are heavily influenced by political factors. The analysis of qualitative evidence collected identified two key issues: consistency and political leverage. Having a consistent festival identity appeared to be a significant factor which contributed to city branding, but this process was also affected by the consistency of city branding itself. Political leverage caused fundamental problems for festival identity and city brand slogans in Seoul and improved strategic governance of festivals emerged as a key priority. Strong leadership and stakeholders’ cooperation are needed to ensure consistent management of festival identity. Based on these findings, the research concludes with the recommendation that reduced government involvement and increased private sponsorship provide the context in which festivals might make a more significant contribution to city branding.

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Malmgren, Jennifer, Sylvendahl Felicia Norman und Anna Wessman. „City Branding : - What do you expect?“ Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53563.

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Background: It has become easy for tourists to visit different countries and cities for vacation due to the globalized world one live in today. Because of the consumers desire to travel and the tough competition among cities, emphasis have been put on city branding with the aim of making a consumer chose a specific city to visit instead of competing ones. In order to create a strong city brand it is important to look at the tourists’ expectations of a city, to get an understanding of what is expected from the consumer and what a city brand should work on in order to get satisfied visitors. Purpose: The purpose of this study is to explain what attributes of a city brand that impact the overall expectation of a potential consumer. Methodology: This is a quantitative study analyzing the 313 answers of conducted questionnaire. The authors have used both a simple and a multiple linear regression to test seven different hypotheses. Conclusion: This research shows that there are six attributes that has a positive impact, these six can explain 77,7% of the overall expectations towards a city brand of a consumer. These attributes are; infrastructure, attraction, uniqueness, expected enjoyment, value for money and word-of-mouth. Expected enjoyment and value for money were the most important attributes when people decide on a trip. Key Words: City branding, destination branding, place branding, expectations, tourism.

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Drugan, Gerard Anthony. „The development of an analytical framework for the measurement of city brands“. Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/the-development-of-an-analytical-framework-for-the-measurement-of-city-brands(0532263f-0794-437c-82a1-82998b1d014c).html.

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This study investigates the potential to develop an analytical framework for the measurement of city brands. The research objectives are: (1) to identify any city brand attribute dimensions; (2) to develop a research framework to investigate the city branding related attributes that impact on city branding; (3) to develop a research process to identify additional attributes or variables that have not been recognised as components of city branding in related literature; (4) to develop a city brand measurement tool; and (5) to refine a city brand measurement tool using a case study approach. The research process took a standard format of literature review, method development, data collection and analysis, work critique and further work discussion. The purpose of the literature review was to identify a gap in the city branding academic literature in relation to the existence of a concise city branding measurement framework. A judgement was made that the literature search should also incorporate three brand related subject areas: corporate branding (including corporate reputation); city branding and country branding. The primary research instrument phase 1 was then developed. It took the form of a combined semi-structured interview guideline and a questionnaire. The semi-structured interview was devised to detect potential attributes not identified in the literature review. The questionnaire was devised to test the veracity of the finalised potential city branding attributes derived from the literature review. The target audience consisted of city branding experts from four cities: Dubai; Dublin; Manchester; and Moscow. This enabled views from different cultures and aspects to be explored. They were interviewed and asked to complete the questionnaire. The results of the primary research phase 1 were analysed. New potential attributes were identified from the semi-structured interviews; and added to the listings. Furthermore, most potential city branding attributes were retained from the questionnaire analysis. However, some of the attributes were deemed to be not applicable and deleted from the research instrument. The primary research instrument phase 2, a questionnaire, was derived from the remaining potential city brand attributes from the phase 1 questionnaire analysis and the addition of the potential new attributes. A sample of one hundred and fifty people took part in the research focused on the cities of London and Paris. The sample population consisted of an international population who are UK and Irish residents. It was established that participants had awareness and some knowledge of the two target cities. The results from the primary research instrument phase 2 were initially analysed using exploratory factor analysis. The results provided a refined list of potential city brand attributes. The attribute list was loosely grouped into three dimensions: city brand personality; city business and infrastructure attributes and city cultural/educational and history related attributes. These results were then analysed using confirmatory factor analysis. Subsequently 46 city brand attributes were identified: 16 within a city personality dimension, 16 within a business related and infrastructure dimension and 14 within a history and culture dimension. The finalised city brand measurement framework is then described. An ensuing critique of this study and suggestions or further related work is provided.

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Lind, Johan, Hannes Danielsson und Nelli Avagjan. „The death of the city centers : A qualitative study of the use to brand city centers“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44723.

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Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. Place branding theories have mainly focused on branding tourismdestinations, countries, cities and places and not on branding city centers. This study aims to explore the place branding components that are essential when branding city centers and create an adapted model for city centers.Purpose:The purpose is to explore how the place branding components can be applied to city centers.Research questions:RQ1: How can place branding be used in order to brand city centers?RQ2: What components of place branding are essential when branding a city center?Methodology:Qualitative approach, cross-sectionalstudy, semi-structured interviews.Conclusion:The new model suitable to apply on city centers is named City center branding model and includes the following components: City center people, City center identity, City center infrastructure, City center stakeholders and supply, City center communication, City center experience and City center evaluation. Key words:Place branding, city center branding, City center people, City center identity, City center infrastructure, City center stakeholders and supply, City center communication, City center experience and City center evaluation.

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葛欽 und Qin Ge. „City branding: a case study of Beijing“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2008. http://hub.hku.hk/bib/B41548450.

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Ge, Qin. „City branding a case study of Beijing /“. Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B41548450.

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Bücher zum Thema "City branding"

Dinnie, Keith, Hrsg. City Branding. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790.

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Rößler, Ayla. Internal City Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24588-7.

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City branding: Theory and cases. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2011.

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Paganoni, Maria Cristina. City Branding and New Media. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137387967.

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name, No. City branding: Image building & building images. Rotterdam: NAi, 2002.

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Indrojarwo, Baroto Tavip. City branding Surabaya sebagai pusat industri kreatif nasional. Surabaya: Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Institut Teknologi Sepuluh Nopember, 2009.

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Łazorko, Katarzyna. Kreowanie wizerunku miejsca w koncepcji marketingu terytorialnego. Częstochowa: Wydawnictwo Politechniki Częstochowskiej, 2011.

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Brand Singapore: How nation branding built Asia's leading global city. Singapore: Marshall Cavendish Business, 2011.

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Ward, K. G. State licence, local settlements and the poloitics of "branding" the city. Manchester: Spatial Policy Analysis, School of Geography, University of Manchester, 1998.

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City branding and new media: Linguistic perspectives, discursive strategies and multimodality. Houndmills, Basingstoke, UK: Palgrave Macmillan, 2014.

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Buchteile zum Thema "City branding"

Szondi, Gyorgy. „Branding Budapest“. In City Branding, 124–30. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_16.

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Dinnie, Keith. „Introduction to the Theory of City Branding“. In City Branding, 3–7. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_1.

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Florek, Magdalena. „Online City Branding“. In City Branding, 82–90. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_10.

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Dinnie, Keith. „Introduction to the Practice of City Branding“. In City Branding, 93–98. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_11.

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Spio, Anthony Ebow. „The City Branding of Accra“. In City Branding, 99–105. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_12.

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Nair, Satish K. „The City Branding of Ahmedabad“. In City Branding, 106–11. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_13.

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Fola, Maria. „Athens City Branding and the 2004 Olympic Games“. In City Branding, 112–17. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_14.

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Belloso, Juan Carlos. „The City Branding of Barcelona: A Success Story“. In City Branding, 118–23. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_15.

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Lau, Freeman, und Angelica Leung. „Chongqing’s City Branding“. In City Branding, 131–37. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_17.

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Wardrop, Kenneth. „Edinburgh“. In City Branding, 138–49. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294790_18.

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Konferenzberichte zum Thema "City branding"

Christine, Nadya, und Yugih Setyanto. „PR Function in City Branding“. In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.135.

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Adona, Fitri, und Lut Mafrudoh. „City Branding: Tourism Marketing Strategy City of Padang“. In International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/ictgtd-16.2017.61.

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Kesuma, Yunita, Fadhilah Rusmiati und Citra Persada. „A City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung“. In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/tmpn7545.

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The city branding shows the relation of the goals of managing the city’s image that needs to be planned. The city branding is not about slogans, logos and promotional campaign, but it will be taken in practical program framework of the local development planning. The purpose of this paper is to identify an empirical city branding framework in Pringsewu, a historical area in Lampung Province. Then this paper will devise the strategies to increase a practical city branding. The research consist of three main phase: desk study, field research analysis and derived recommendation with practical city branding strategies framework. A qualitative approach is used by in-depth interviews with twelve respondent from local community figures, bureaucrats and academicians. Based on SWOT (Strength, Weakness, Opportunity and Threat) analysis of the qualitative data, the empirical programs of city branding in Pringsewu include logo and landmark. That is disengage in local development policy and regional planning, there is a weakness from practical city branding. As the result, we suggest that a bottom-up approach based on local community should be taken to developing a place brand strategies. The three elements in branding strategies accepted for Pringsewu: 1) involved and strengthen city branding in local development plan and strategies, 2) building revitalization of place branding infrastructure, 3) developing local community empowerment. A practical city branding could help a place to attract tourism, visitors, traders and investors then increase economic growth. The city branding can represent the community entity, geographical wideness, local development planning and potential local comodities. It provides a good starting point that would be the right strategies framework and practical approach for local development planning

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Mariati. „The Visual City Branding of Tanjungpinang City – Riau Islands“. In 1st International Conference on Folklore, Language, Education and Exhibition (ICOFLEX 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201230.017.

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Mihardja, Eli, B. Bintoro, Rahmita Saleh und Yusmanizar. „City Branding Strategy and Local Government Readiness“. In Proceedings of the Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (IcoSIHESS 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icosihess-19.2019.34.

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Pellokila, Imelda Regina, Lorens Riwu und Melky Kabu. „Towards Branding Kupang City: Local Community Perception“. In International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220301.031.

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Alraouf, Ali. „Towards a New Paradigm in City Branding and Marketing“. In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/nkox7405.

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In rentier countries around the Gulf, a paradigm shift is certainly happening. Gulf States resorted to branding strategies which would secure a global recognition for their cities. The paper analyzes the effectiveness of tools used in Doha, the capital city of Qatar to create its own identity within the Gulf States and the rest of the Middle East. The analyzed tools will include City Uniqueness, Quality of Public Spaces, Signature Architecture, Events, Festivals, Cultural Tourism and Facilities. One of the main strategies used in Doha to articulate its brand is enhancing the ability of the city to host global Events, Festivals, and international sports. Competitions and cultural Carnivals. The research illustrates the use of Interesting Architecture, Cultural Facilities, Unique streets, Public parks, City natural and man-made Uniqueness as a City Marketing and Positive Branding Tools. The paper investigates crucial questions including the impact of the digital paradigm on the competitiveness of cities? How to regionally and globally market a city? What are the sustainable and resilient strategies for branding contemporary city? The paper also articulates a model for the case of Doha city banding and marketing which is based on a balanced approach. Such an approach would consider traditional assets including history and heritage. Also, it will include contemporary and innovative assets resulted from the last decade unprecedented investments in the sectors of education, research, culture and knowledge. Hence, the paper suggests a more holistic approach to city branding which would balance between social equity, economic prospertiy and ecological intergrity.

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Özmen, Alparslan. „An Emotional Approach to City Branding: Experiential Marketing“. In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01753.

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Nowadays, transportation, communication, technology and scientific developments are rapidly changing all areas. Consumers have been changed by the intensification of rivalry. Businesses have to produce proper products and services by giving more attention to changing consumer demands and needs against this rivalry. So, the experience economy is seen to take the place of the service economy. In this context, marketing strategies rather than selling products and services varies as to ensure consumer experience. Thus, the experience economy is starting with proposing products and services as a theater or visual art. Service here; to put on the stage is to create unforgettable moments and memories for customers. Today consumers are looking for features that address to their emotions and feelings. In this sense, experience takes the place of the functional value by providing mental, emotional, cognitive, behavioral and relational values. Consumption experience, is composing the focal point of the experiential approach, creating fantasies, emotions and entertainment. From this point they entered rivalry and began branding in cities. Therefore, all the dynamics of the city is necessary to make a difference by staging features that the experiential marketing has revealed. With which properties cities must be at the forefront, they should be identified and tried to be marketed. Experiential marketing will create an unforgettable experience by making the biggest help for city branding. By taking experiential marketing, the study will attempt to evaluate its effect to city branding with making conceptual analysis in the theoretical structure framework.

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Damayanti, Ratnaningsih, Restu Karlina Rahayu und Irma Fitriana Ulfah. „Mapping Model of City Branding Formulation In Indonesia“. In International Conference on Democracy, Accountability and Governance (ICODAG 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icodag-17.2017.37.

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Mihardja, E., Suharyanti Suharyanti und Mirana H. „Tourism for City Branding: A Case of Cirebon“. In Proceedings of 1st Workshop on Environmental Science, Society, and Technology, WESTECH 2018, December 8th, 2018, Medan, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.8-12-2018.2283850.

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