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Sakti, Intan W., Vanessa Gaffar und Puspo Dewi Dirgantari. „City Branding and City Tourism“. International Journal of Psychosocial Rehabilitation 24, Nr. 02 (13.02.2020): 3401–5. http://dx.doi.org/10.37200/ijpr/v24i2/pr200655.
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Koswara, Annisa Nur Muslimah. „PENGARUH FAKTOR-FAKTOR CITY BRANDING BANDUNG SMART CITY TERHADAP PERSONAL BRANDING RIDWAN KAMIL SEBAGAI WALIKOTA BANDUNG“. Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi 11, Nr. 2 (29.12.2020): 91. http://dx.doi.org/10.17933/mti.v11i2.167.
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This study discusses the concept of city branding and personal branding. City branding typology which has been analysed is smart city. Then the personal branding which has been investigated is the leader of city. This research analyses the influence both of two concepts through quantitative research approach with explanative design. Respondents were 400 citizen in Coblong, Cicendo, Bandung Wetan, and Sumur Bandung District, which selected by quota sampling techniques. Techniques of data analysis, such as descriptive data analysis and linier regression to verify research hypotheses. While factors analysis is used to find the factors which influencing conformation Ridwan Kamil’s personal branding as the Mayor of Bandung city. The results showed a positive and significant influence of The City Branding’s Factors of Bandung Smart City towards Ridwan Kamil’s Personal Branding. On the other hands, this research show 2 (two) factors in city branding Bandung smart city conformation, such as place brand assets and values.
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Koswara, Annisa Nur Muslimah. „PENGARUH FAKTOR-FAKTOR CITY BRANDING BANDUNG SMART CITY TERHADAP PERSONAL BRANDING RIDWAN KAMIL SEBAGAI WALIKOTA BANDUNG“. Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi 11, Nr. 2 (29.12.2020): 91. http://dx.doi.org/10.17933/mti.v11i2.167.
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This study discusses the concept of city branding and personal branding. City branding typology which has been analysed is smart city. Then the personal branding which has been investigated is the leader of city. This research analyses the influence both of two concepts through quantitative research approach with explanative design. Respondents were 400 citizen in Coblong, Cicendo, Bandung Wetan, and Sumur Bandung District, which selected by quota sampling techniques. Techniques of data analysis, such as descriptive data analysis and linier regression to verify research hypotheses. While factors analysis is used to find the factors which influencing conformation Ridwan Kamil’s personal branding as the Mayor of Bandung city. The results showed a positive and significant influence of The City Branding’s Factors of Bandung Smart City towards Ridwan Kamil’s Personal Branding. On the other hands, this research show 2 (two) factors in city branding Bandung smart city conformation, such as place brand assets and values.
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Fahri, Johan, und Fichriyanto M. Ahmad. „Branding of Ternate City“. Society 9, Nr. 1 (30.06.2021): 252–63. http://dx.doi.org/10.33019/society.v9i1.297.
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City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of Java,” are examples of city branding. In North Maluku Province, Ternate City has a long history of colonialism, international trade, and a developing city. Unfortunately, inconsistencies still exist in how the city should be known. This study aims to identify and define city branding by using the constructivist grounded theory method. The themes identified were quality tourism, economic value, community engagement, stakeholder consensus, legendary ancient leadership, and historic and renowned commodity. Six main themes are theoretically based on how to branding Ternate city and involving seven important participants. These themes are then used to define the branding of Ternate City. Current research offers a testable model to brand a place or city based on the identified subjects. At the same time, potential future studies are also suggested regarding the weaknesses of the current study.
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Bonakdar, Ahmad, und Ivonne Audirac. „City Branding and the Link to Urban Planning: Theories, Practices, and Challenges“. Journal of Planning Literature 35, Nr. 2 (02.10.2019): 147–60. http://dx.doi.org/10.1177/0885412219878879.
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Through a critical reading of city branding theories and practices, this article identifies a nexus between city branding and urban planning related to master planning and placemaking. It brings attention to the challenges facing city branding including asymmetrical political processes, social inequity, tokenism, and gentrification. While city branding’s recent turn to participatory approaches unveils a rampant adoption of planning processes repackaged as master planning the place brand strategy, this stream of research and practice remains isolated and disconnected from urban planning theory and ethics. Recognizing this link, the article suggests, could help city branding address its challenges and develop its theoretical basis with more socially responsible and normative underpinnings.
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Wang, Qian, und Dan Zhang. „Branding City Destinations“. Chinese Semiotic Studies 15, Nr. 3 (27.08.2019): 379–410. http://dx.doi.org/10.1515/css-2019-0022.
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Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience. However, the deployment of different semiotic resources in the branding discourse in city publicity films remains under-explored, and in particular, the role of cultural attributes in the construction of meaning in the discourse of city branding through linguistic and nonverbal modalities remains unknown. This paper, drawing on theories of systemic functional grammar and visual grammar, examines the multimodal discourse of publicity films of Beijing and London in terms of representational and interactive meanings achieved through various semiotic resources. It is found that, in verbal and visual discourse, both films share similarities regarding enhancing persuasiveness via emotional branding but exhibit differences regarding how to achieve persuasiveness through different semiotic resources that co-construct meaning. The Beijing publicity film blends functional and emotional values while the London publicity film is prone to being more functional. In addition, possible reasons for the differences observed are discussed.
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Melović, Boban, Slavica Mitrović und Arton Djokaj. „CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING“. ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ 1, Nr. 14 (05.10.2017): 51. http://dx.doi.org/10.7251/zrefis1714051m.
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Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors). Nowadays, the "city marketing" approach is a well-established practice which is widely applied by many cities all around the world. During the past 30 years, when the competition between cities became bigger and more important, city marketing approach comes to the fore more and more. Although cities can be too complex for branding or to be treated as products, however, city branding has become a widely applied practice in the past years, ever since cities began to "fight" for: tourists, residents, prestige, wealth, power, commerce, entertainment,etc. By "too complex for branding" we mean that by implementing the city branding strategy we need to keep in mind the past, the cultural identity and the historical background of the city. When we say the past, we refer to all events and happenings in one specific city. For example, Madrid, London, New York, Paris, Brussels are just a few of the largest, but also the best branded cities in the world. Indeed, all of these cities experienced terrorist attacks in their past. Experienced, but survived. However, it is obvious that these events have had a huge impact on their positioning and branding. In order to become sustainable, successful destination (city) brand development must be, first of all, original and different, but convincing (based on physical and emotional charachteristics of the destinations) and relevant (directed towards the consumer in an appropriate way) as well. The authors' starting point is the hypothesis that the branding of cities is based on a combination of various factors and components and that with their combination we can build a recognizable image, which further contributes to higher tourism turnover and stronger competitiveness. Having in mind the previously mentioned, and when it comes to cities, marketing moves from a „city marketing“ to a „city branding“ concept. The aim of this paper is to carry out a symbiosis of key components, so we could offer guidance regarding the creation of a branding strategy to decision-makers in this field of marketing in our area.
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Park, Cheong Yi, und Keonghee Kim. „Incheon City Branding and Songdo Place Branding“. Korea Jouranl of Communication Studies 26, Nr. 3 (28.08.2018): 231–57. http://dx.doi.org/10.23875/kca.26.3.10.
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WIDANINGSIH, T. Titi, Nugroho B. SUKAMDANI und Fit YANUAR. „STRATEGY TO DEVELOP CITY BRANDING OF CIREBON CITY IN WEST JAVA“. ICCD 3, Nr. 1 (10.10.2021): 1–5. http://dx.doi.org/10.33068/iccd.vol3.iss1.284.
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City branding is a means to achieve a competitive advantage to increase investment, tourism, and community development by strengthening local identity and citizens. City branding as a medium and message in marketing the city by using specific symbols and logos. The purpose of city branding is to build a city identity and increase the number of tourist visits. As an effort to build tourism in the city of Cirebon, it launched the City Branding tagline “The Gate of Secret”. The city branding strategy was chosen by the Cirebon City government as an effort to focus the tourism development program. Tourism is an important sector in the development of Cirebon City. Tourism is the driving force of economic activity and the locomotive of Cirebon city development. Through the city strategy, it is hoped that there will be an increase in the number of tourist visits to the city of Cirebon. However, city branding has not been able to increase the number of tourists in the city of Cirebon. In 2020, Cirebon city tourists only reached 40.5% of the target of 2.2 million tourists. Cirebon city branding has not been able to increase the number of tourist visits. The failure of the branding is because the Cirebon city government is still trapped in artificial activities. Where branding is just making a tagline and launching it. The tagline “The Gate of Secret” as a brand has not been integrated with the image of the city, tourist attractions, infrastructure, and society in the marketing strategy. The city branding strategy process has not been carried out by the Cirebon City government in developing city branding. To achieve the success of city branding, the Cirebon city government needs to do marketing. The presentation of tourism elements consists of an image, attraction, infrastructure, and people. These tourism elements must be integrated with city design, architecture, and spatial planning that form city branding. The city branding strategy is carried out by identifying what is owned and used as branding, setting city branding goals, communicating & interacting with various stakeholders with the city of Cirebon, and finally implementing which ensures all forms of communication from one city can be integrated.
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Jojic, Sonia. „City Branding and the Tourist Gaze: City Branding for Tourism Development“. European Journal of Social Science Education and Research 5, Nr. 3 (01.12.2018): 150–60. http://dx.doi.org/10.2478/ejser-2018-0066.
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Abstract For many years now the topic of city branding has gained a significant interest in both the academics and policy maker’s specified fields. As many cities tend to compete globally in attracting tourism, investment or talents, the concepts of brand strategy has been increasingly adopted from the commercial filed and has been applied to the urban development, regeneration and quality of life of cities. Nevertheless, city branding helps in increasing the status of the place as touristic destination, residential, or business location. As many places are mainly branded as touristic destinations, urban tourism is one of the fastest growing segments of worldwide tourism market. Thus this article intends to explore the essence of city branding related to tourism and John Urry, “Tourist Gaze”; city image, and the relationship between city branding and its residents.
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Nukhu, Rhulia, und Sapna Singh. „Branding dilemma: the case of branding Hyderabad city“. International Journal of Tourism Cities 6, Nr. 3 (09.07.2020): 545–64. http://dx.doi.org/10.1108/ijtc-08-2019-0130.
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Purpose Hyderabad City today is a blend of metro and heritage causing much dilemma to what it offers the visitors. A mixture of the “Nawabi – the good old days city” and “information technology hub – a new metropolitan city,” has changed the perception of the city. This has blurred the vision of positioning the city. The purpose of this paper is to analyze the existing city image and the execution of a clear brand message in the face of ambiguous essence of the place. Design/methodology/approach The exploratory case study was divided into two parts. In the first stage of the study, an in-depth interview was conducted on tour operators, hotels and hospitality managers, tourists and residents. In the second stage of the study, the review text was scrapped from TripAdvisor. Further text collocate, linked analysis and word trees were done on reviews of Hyderabad city using Voyant tools to find the core attributes of the city image. Findings The finding indicates that the city branding is diluted with a blended essence of heritage and metropolis, making the positioning of the city ambiguous. Moreover, the findings reveal that the blend of the two dichotomous characteristics of the city can study out through the implementation of the dual branding and story narration of the city. Research limitations/implications The study is no short of limitations, as it is a case-based, subjectivity is inevitable, the selection of the respondents for the interviews was on convenience-based. The number of interviewees for the study is limited thus cannot be generalized. In addition, another limitation of the study is that only few reviews on Hyderabad city were found on TripAdvisor not enough to sustain more elaborated results and, as the reviews were basically from tourists, further there may be some elimination of other important aspects of the city. Text analysis has its own limitation such as it cannot track sarcasm or identify the spelling errors or synonymous. Despite the limitations, the study attempts to shed some light on the city’s needs to rebranding. Practical implications One of the important contributions of the study is its implications, for tour operators and policymakers. For the former, the need to communicate and position the brand and develop a strategy that bridges the gap between heritage image and metropolis. In addition, for the later, for setting the national urban policies that conserve the heritage sites and improvise the management. Social implications To conserve the culture, tradition and heritage sites in the impetus of the city’s phenomenal urbanization and development. Originality/value City as a brand is complex, the present research brings out the complexity based on the essence of the city bridging the gap through an insightful approach. Expanding the body of knowledge, at the same time providing insightful implications for destination stakeholders such as managers, policymakers and destination management organizations.
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Salampessy, Haris, und Tina Dahlia Kaisupy. „PENGARUH CITY BRANDING TERHADAP CITY IMAGE DI KOTA AMBON“. Gorontalo Management Research 3, Nr. 2 (28.10.2020): 227. http://dx.doi.org/10.32662/gomares.v3i2.1183.
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Tujuan penelitian ini adalah untuk menguji pengaruh City Branding terhadap Citra Kota di Kota Ambon. Populasi dalam penelitian ini adalah wisatawan domestik dan mancanegara yang mengunjungi tempat wisata kota Ambon. Metode pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah sampel 160 orang. Alat analisisnya adalah regresi sederhana. Hasil penelitian menunjukkan bahwa City Branding berpengaruh signifikan terhadap Citra Kota di Kota Ambon.Kata Kunci: City Branding, Citra Kota
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Grandi, Roberto. „Bologna City Branding Project“. e-Revista LOGO 4, Nr. 1 (30.05.2015): 1–20. http://dx.doi.org/10.26771/e-revista.logo/2015.1.01.
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Bakanauskas, Arvydas, und Edvinas Gavėnas. „Model of City Branding“. Management of Organizations: Systematic Research 63 (2012): 7–17. http://dx.doi.org/10.7220/mosr.1392.1142.2012.63.1.
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Aalbers, Manuel B. „Forum: Revisiting ‘City Branding’“. Tijdschrift voor economische en sociale geografie 111, Nr. 1 (16.01.2020): 1. http://dx.doi.org/10.1111/tesg.12402.
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Riza, Müge, Naciye Doratli und Mukaddes Fasli. „City Branding and Identity“. Procedia - Social and Behavioral Sciences 35 (2012): 293–300. http://dx.doi.org/10.1016/j.sbspro.2012.02.091.
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Siregar, Mariana R. A., und Diana Amaliasari. „COMMUNICATING BOGOR CITY AS CITY HERITAGE THROUGH SPATIAL CITY“. JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) 3, Nr. 1 (10.03.2019): 27–31. http://dx.doi.org/10.33751/jhss.v3i1.1097.
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City branding is an effort to build the economy of a city,country or province. Study about city branding is part of city planning that aims to build differentiation and strengthen the city brand. Bogor City as one of the cities that have the potential of its culture but still have not determined its capital brand. This research aims to find out how Bogor implement the primary communications strategy. The strategies include landscape, infrastructure, organizational structure, administration, and also culture behavior approach. Qualitataive method used to determine the most influential approach to city branding. Information gained through in-depth interviews to several stakeholders and files. This study find several outputs such as: The strategy of landscape approach and infrastructure approach mainly supported the establishment of Bogor as heritage city. Meanwhile Organization structure and administration approach as well as the culture behavior already existed, but the implementstion still not optimal and not clearly visible.
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Prabainastu, Harsacitta. „Pengaruh City Branding dan City Image Terhadap Keputusan Berkunjung Wisatawan ke Kota Denpasar“. JURNAL DESTINASI PARIWISATA 8, Nr. 2 (19.12.2020): 184. http://dx.doi.org/10.24843/jdepar.2020.v08.i02.p03.
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One of the city that developing in increasing tourist visits is Denpasar. In increasing number of visits, one of the ways that government had to do is city branding. In this research city branding is influenced by city image, city branding influences visit decision, and city image influences visit decision. This research method uses qualitative approach with data collection techniques in qualitative and literature review. Findings of this research indicate that city branding has significant effect on city image, city branding has significant effect on visit decision and city image has significant effect on visit decision. Even though, there is relative answer, but the government of Denpasar city must realize this condition to develop Denpasar city with sustainable heritage tourism.
Key words : city branding, city image
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Indriani, Jesi, und Chandra Kuswoyo. „PENGARUH CITY BRANDING PADA CITY IMAGE DAN KEPUTUSAN BERKUNJUNG WISATAWAN KE KABUPATEN PURWAKARTA“. Jurnal Manajemen Maranatha 17, Nr. 1 (09.11.2017): 41. http://dx.doi.org/10.28932/jmm.v17i1.410.
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This research aims to investigate the influence of city branding on city image, investigate the influence of city branding on decision to visit, and investigate the influence of city image on decision to visit. The research method used in this study is explanatory research. Sample of 156 tourist visiting the tourist attractions in Purwakarta. Method of data is collection questionnaire, causal explanatory, and using Path Analysis. The result showed that city branding variable (X) significantly influence on city image (Y1) about 40,7%, city branding variable (X) significantly influence on decision to visit (Y2) about 11,5%, city image variable (Y1) significantly influence on decision to visit (Y2) about 19,5%, and also city branding variables (X) and city image variable (Y1) significantly influence on decision to visit (Y2) about 50,20%. The conclusion of this research is a significant effect on city branding impact city image and decision to visit Purwakarta city.Keywords: city branding, city image, and decision to visit.
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Aldianto, Leo, Adi Asmariadi Budi, Grisna Anggadwita, Santi Novani und Christina Wirawan. „CITY BRANDING VS. CULTURAL BRANDING: TOWARDS A THEORITICAL FOR DEVELOPING BANDUNG IDENTITY“. KINERJA 23, Nr. 1 (01.04.2019): 42–53. http://dx.doi.org/10.24002/kinerja.v23i1.2125.
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City branding is not just an image of the city but also an identity which shows the origin and character of the city. When branding is associated to marketing and advertisement of the city, image/identity shows sovereignty and pride of the city. The transformation of Indonesian government mechanism from centralization to decentralization has brought new sight of government leadership and management. Regional government like city, district, or province has almost full authority on conducting their own government. Bandung city as one of cities in Indonesia has showed its ability on conducting city branding. “Bandung Juara” as Bandung city branding could give positive impact on regional economic development through city advertisement. In the other side, the cultural identity of Bandung city does not arise along with those city branding. This study aims to identify the identity of Bandung through city branding compared with cultural branding. This research uses descriptive analysis method by analyzing synthesis literature from some previous researches and related information of Bandung city which collected and summarized to get conclusion about Bandung as branding city vs. culture branding. The finding shows that creativity and modernity are very dominant on Bandung city branding strategy. It gives positive impact on economic development, but in the other side it covers their original culture. Sundanese culture as original culture of Bandung city did not totally supported on city branding strategy. This problem could make Sundanese culture extinct because it will be leaft behind and replaced with modern- culture.Keywords: Bandung, city branding, cultural branding, city image, creative city, Sundanese culture
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Kasapi, Irisi, und Ariana Cela. „Destination Branding: A Review of the City Branding Literature“. Mediterranean Journal of Social Sciences 8, Nr. 4 (27.07.2017): 129–42. http://dx.doi.org/10.1515/mjss-2017-0012.
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AbstractWhile there exist studies which attempt to measure the brand equity of cities and countries from a customer perspective, there is little or no evidence regarding a thorough review of the destination branding literature from its inception to date, and more specifically about city branding. The objective of this study is thus to present a review of the literature of city branding, with the main aim of aiding tourism destination researchers who are conducting studies in this particular field. In order to conduct this review, ProQuest (ABI/INFORM) database was utilized, using the terms ‘city branding’ and ‘destination branding’ from 2005 through December 2016, as the review of the literature suggests the first traces of publications documenting 'city branding' studies appeared on 2005. This review serves as a roadmap for researchers in the field of destination branding, as it provides an overview of the concept of branding and its origins, a review of the concepts of place and destination branding who served then as an umbrella to the concept of city branding. Further, attention is devoted to summarizing the studies published on ‘city branding’, providing in this way a valuable contribution for the audience interested in the topic of destination branding, and more specifically its city-related subarea. In light of the review conducted, it is found out that the research field of city branding remains still in its infancy, suggesting that there is still room for further research in this particular area.
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Saktianingrum, Dewi, Sri Hastjarjo und Andre Rahmanto. „Community Rules in City Branding Communication (Study on “Boyolali Smile of Java” city branding in Boyolali, Indonesia)“. International Journal of Multicultural and Multireligious Understanding 7, Nr. 10 (30.11.2020): 740. http://dx.doi.org/10.18415/ijmmu.v7i10.2177.
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City branding has become a practice carried out in various countries including Indonesia. Cities in Indonesia are trying to increase their competitiveness through city branding. The success of city branding been achieved by several big cities in Indonesia, small cities and several districts have implemented city branding as a strategic policy. Boyolali is one of the regencies that has recently also carried out city branding. With the approach of the Kavaratzis city branding communication model, this study wants to describe the role of the community as a stakeholder in city branding of Boyolali Regency. The methods used were interviews and documentation, the informants in this study consisted of the government side and several community activists in Boyolali Regency. Data were analyzed using data analysis techniques Miles and Huberman. The results showed a lack of community involvement in the planning and implementation of city branding. However, these communities eventually became part of the Boyolali city branding tertiary communication. The activities carried out by these communities were finally able to become a branding tool for Boyolali, which not controlled by the government.
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Raina Aifha Salshabilla und Itca Istia Wahyuni. „STRATEGI CITY BRANDING DALAM MEWUJUDKAN SMART CITY DI KABUPATEN SUMEDANG“. Medium 10, Nr. 1 (04.02.2022): 1–18. http://dx.doi.org/10.25299/medium.2022.vol10(1).8803.
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Kabupaten Sumedang saat ini tengah fokus dalam melakukan branding smart city dan berhasil meraih peringkat pertama sistem pemerintahan berbasis online dan mengahalahkan 127 kabupaten dan kota lainnya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi city branding dalam mewujudkan smart city di Kabupaten Sumedang. Penetlitian ini menggunakan metode deskriptif kualitatif dengan paradigma kontruktivis. Pengumpulan data dilakukan melalui wawancara dengan empat informan, observasi dan studi dokumentasi. Teknik keabsahan data menggunakan metode tringulasi sumber data. Berdasarkan dari hasil penelitian strategi city branding yang dilakukan oleh Diskominfosanditik dalam mewujudkan smart yaitu melalui slogan “Sumedang Happy Digital Region” yang kemudian di komunikasikan kepada khalayak melaui media online seperti media sosial dan website Pemerintahan Kabupaten Sumedang dan media konvensional seperti media cetak, Tv, radio dan melalui kegiatan wawar keliling. Peneliti menyimpulkan bahwa Diskominfosanditik berhasil dalam membentuk city branding Sumedang dalam mewujudkan positioning sebagai smart city.
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Sofia, Ilmia, und Saifuddin Zuhri. „Konstruksi City Branding Kota Pasuruan pada Instagram“. Da'watuna: Journal of Communication and Islamic Broadcasting 3, Nr. 1 (28.09.2022): 45–56. http://dx.doi.org/10.47467/dawatuna.v3i1.2200.
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Branding is a term commonly used in the realm of marketing and advertising disciplines. Oneof the most common branding activities carried out is city branding activities. Many of each region carry out City Branding, one of which is Pasuruan City. This study aims to find out how Pasuruan City Branding contained in the content of @madinahvanjava Instagram account. The research method used is a qualitative type using Content Analysis and categorizing into 10 categories of city branding on Instagram according to (Choi et al., 2007). Hasil from this study, it can be concluded that the results of city branding construction on instagram account content @madinahvanjava within a period of 5 months, namely January-May 2022, can only be classified into 6 categories out of 10 categories that should be. uploads displayed by Instagram accounts @madinahvanjava less than optimal in membranding cities through Instagram social media. It is evident from the photos and videos uploaded that it favors the personal branding of the Mayor of Pasuruan than the display of the city branding of Pasuruan City. The strategy that should be used on @madinahvanjava Instagram account is to focus on posts related to city branding that provide information about Pasuruan City and not focus on the image of the Mayor.
Keywords: City Branding, Branding, Content Analysis, Instagram Content
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Sofia, Ilmia, und Saifuddin Zuhri. „Konstruksi City Branding Kota Pasuruan pada Instagram“. Da'watuna: Journal of Communication and Islamic Broadcasting 2, Nr. 4 (28.09.2022): 45–56. http://dx.doi.org/10.47467/dawatuna.v2i4.2200.
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Branding is a term commonly used in the realm of marketing and advertising disciplines. Oneof the most common branding activities carried out is city branding activities. Many of each region carry out City Branding, one of which is Pasuruan City. This study aims to find out how Pasuruan City Branding contained in the content of @madinahvanjava Instagram account. The research method used is a qualitative type using Content Analysis and categorizing into 10 categories of city branding on Instagram according to (Choi et al., 2007). Hasil from this study, it can be concluded that the results of city branding construction on instagram account content @madinahvanjava within a period of 5 months, namely January-May 2022, can only be classified into 6 categories out of 10 categories that should be. uploads displayed by Instagram accounts @madinahvanjava less than optimal in membranding cities through Instagram social media. It is evident from the photos and videos uploaded that it favors the personal branding of the Mayor of Pasuruan than the display of the city branding of Pasuruan City. The strategy that should be used on @madinahvanjava Instagram account is to focus on posts related to city branding that provide information about Pasuruan City and not focus on the image of the Mayor.
Keywords: City Branding, Branding, Content Analysis, Instagram Content
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Wiyono, Bagus, Andre Rahmanto und Prahasitiwi Utari. „The Role of Stakeholders in the City Branding Policy “Madiun Karismatik” Madiun City Government“. International Journal of Multicultural and Multireligious Understanding 8, Nr. 1 (20.02.2021): 510. http://dx.doi.org/10.18415/ijmmu.v8i2.2397.
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Conducting branding is now increasingly needed in government management. The main purpose of city branding is to bring out the regional identity and place a certain positioning of the area in order to compete with other regions. For a city branding strategy to be successful, it must involve various stakeholders in the city / region. City stakeholders are defined through the ABCGM concept, namely Academics, Business Sector, Communities, Government, and Media. Madiun City as one of the developing cities in the western part of East Java Province also develops city branding as a way to increase regional competitiveness in front of other regions. Madiun Charismatic was chosen to be the tagline for the city branding of Madiun. This study aims to determine the role of internal stakeholders of Madiun city in implementing the city branding strategy of Madiun City. The research method used is a case study method and uses data collection techniques through interviews, observation, and document searches. The results showed that the internal stakeholders of the city of Madiun have different roles in supporting this city branding policy. The involvement of the five internal stakeholders of the city of Madiun in this city branding program also complements one stakeholder with another so that it has a positive effect on the development of the city of Madiun.
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Githa Girindra, Ida Ayu. „MATEMATIS (MALANG TEMATIK TOURISM): INOVASI DIGITAL MARKETING WISATA KAMPUNG TEMATIK BERBASIS PENTA-HELIX“. Jurnal Widya Publika 8, Nr. 1 (12.06.2020): 1–23. http://dx.doi.org/10.47329/widyapublika.v8i1.637.
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The Indonesian tourism sector in 2014 has doubled since 2007 in contributing to the country's foreign exchange, amounting to USD 11,166.13 million. Malang City supports the Indonesian government in encouraging tourism growth, namely through the vision of 'Tri Bina Cita' with three main foundations, namely development. creative industry, education and tourism. Along with the development of thematic villages as leading tourism in Malang City, quoted from malangtoday.net, so far Malang branding is still considered less than optimal in terms of packaging, strategy and concept. This writing uses descriptive writing with a qualitative approach. The analysis technique used in this paper is SWOT. There is need for new innovations in increasing branding for thematic villages in Malang City, one of which is through the Mathematical program (Malang Thematic Tourism): Digital Marketing Innovation, Penta-Helix-Based Thematic Village Education Tourism in which there is tourism application used to increase branding village tourist attractions thematic in Malang City. The benefits of thematic village branding are in the form of: (1) Tri Bina Cita Malang City on one main foundations, namely tourism can contribute to support RI Law Number 23 of 2014, (2) Realizing Beautiful Malang city branding, (3) GRDP increases, ( 4) Expansion of employment
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Wu, Yi, und Zhewei Chang. „CITY BRANDING IDENTITY STRATEGY OF CREATING CITY CULTURAL VALUE-TAKE THE CREATION OF SHANGHAI CITY BRANDING AS AN EXAMPLE“. Cultural Communication And Socialization Journal 1, Nr. 2 (22.10.2020): 34–36. http://dx.doi.org/10.26480/ccsj.02.2020.34.36.
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In recent years, the value of city culture has become a core element of city development, and the creation of city culture through “cultural regeneration” has become an important element of establishing a city branding. However, city branding cannot be effectively activated through simple city cultural resource development, publicity and activities, and there are limitations in creating branding uniqueness and resonance with citizens or tourists. Only by grasping the characteristics of the city to form a unique urban creativity and continuously update it can citizens or tourists experience the special features in the city, and thus successfully activate the city branding. In order to enhance the competitiveness of cultural cities, it is necessary to fully combine the characteristics of modern cultural heritage and contemporary city culture to create city charm. Through the construction of city branding identity with the participation of local society and residents, it will enrich the city culture, improve the quality of life, and contribute to the vitality of the regional economy. Shanghai selected as the research object was designated as one of the five trades in 1843, starting the history of the concession. Although it left many modern cultural heritages and formed a unique Shanghai-style culture, it did not disclose different city branding to the outside world. Therefore, in order to make Shanghai build a variety of cultural content, express its cultural power different from other cities, and create cultural value, this research aims to effectively use Shanghai’s distinctive history, culture, places and other core resources to establish a branding identity strategy different from similar cities at home and abroad.
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Tati Haryati und Jumadil Wahid. „Pengaruh City Branding “Beautiful Malang”, Citra Kota, Terhadap Minat Berkunjung, dan Keputusan Berkunjung“. SKETSA BISNIS 5, Nr. 2 (29.08.2019): 123–32. http://dx.doi.org/10.35891/jsb.v5i2.1589.
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English
This study aims to know and explain the influence of city branding on the interest of visiting, the image of the city of visiting interest, city branding against the decision of visiting, the image of the city against the decision to visit, city branding against visiting decisions through visiting interest, the image of the city against the decision to visit through visiting interests, visiting interest in visiting decisions. This type of research is explanatory research with a quantitative approach and using path analysis. The population of this study is Malang City Tour 2018, The sample used in this study as many as 100 respondents taken using convenience sampling. The results of this study indicate that the city branding is not significant to the interest of visiting, the image of the city significant to the interest of visiting, city branding is not significant to the decision of visiting, the image of the city significant to the decision visiting, city branding significant to the decision of visiting, the image of the city significant to the decision to visit through interest visited, visiting interest is not significant to the decision of visiting.
Keywords: Branding, City image, Visiting Interest, Visiting Decision.
Indonesia
Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh city branding terhadap minat berkunjung, citra Kota terhadap minat berkunjung, city branding terhadap keputusan berkunjung, citra Kota terhadap keputusan berkunjung, city branding terhadap keputusan berkunjung melalui minat berkunjung, citra Kota terhadap keputusan berkunjung melalui minat berkunjung, minat berkunjung terhadap keputusan berkunjung. Jenis penelitian ini adalah penelitian eksplanatori (explanatory research) dengan pendekatan kuantitatif dan menggunakan analisis jalur. Populasi penelitian ini adalah Wisatawan Kota Malang 2018, Sampel yang digunakan dalam penelitian ini sebanyak 100 responden yang diambi menggunakan convenience sampling. Hasil penelitian ini menunjukkan bahwa city branding tidak signifikan terhadap minat berkunjung, citra Kota signifikan terhadap minat berkunjung, city branding tidak signifikan terhadap keputusan berkunjung, citra Kota signifikan terhadap keputusan berkunjung, city branding signifikan terhadap keputusan berkunjung,citra Kota signifikan terhadap keputusan berkunjung melalui minat berkunjung, minat berkunjung tidak signifikan terhadap keputusan berkunjung.
Keywords: Branding, Citra Kota, Minat Berkunjung, Keputusan Berkunjung
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Herlina, Amalia. „CITY BRANDING AND DESTINATION BRANDING IN URBAN CULTURE VIEW“. Journal of Applied Management and Business (JAMB) 1, Nr. 1 (31.07.2020): 26–29. http://dx.doi.org/10.37802/jamb.v1i1.62.
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This article discusses various aspects of city branding and destination branding activities that are reviewed in an urban culture perspective. This article is a series of opinions composed of a variety of literature reviews to support the development of the concepts of city branding and destination branding. This article also concludes that the new conditions have changed in the urban economy. The new picture has raised the urban recovery ventures in associations with regions and private associations. Urban industry was supplanted by administration segments like promoting, money and correspondence in this period.
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Yusriana, Amida, Mutia Rahmi und Mukaromah Mukaromah. „Deconstructing Indonesian film for Semarang’s city branding as a cinematic city“. Masyarakat, Kebudayaan dan Politik 31, Nr. 1 (28.03.2018): 46. http://dx.doi.org/10.20473/mkp.v31i12018.46-61.
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The Variety of Culture is the current city branding concept for Semarang City. It depicts the various cultures and ethnicities that live together in Semarang. However, this city branding is considered insufficient to meet the tourism target. This research aims to develop a new branding for Semarang as a Cinematic City. This concept is derived from the success of several cities which famous as shooting locations, for example Oxford in England, Seoul in South Korea, and New Zealand as the filming sites of The Lord of the Rings. The main aim of this research is to map out the potential locations for Semarang’s new branding as a Cinematic City. This research is conducted for three popular movies: Gie, Ayat-Ayat Cinta and Soekarno which those movies used Semarang City as the major filming sites. The result found there are three separated areas in Semarang that can be built as the main points of the city branding. Specifically located in the Old Town District there are Srigunting Park, State Financial Building, Cockfighting site, Berok Bridge, Blenduk Church, Jakarta Lloyd Building, and Berok River. In total, there are nine locations that can be developed as a tourism hub which served as a brand attributes of the effort to construct a Semarang as a Cinematic City. In conclusion, some areas have the potential to be developed into the object of city branding Semarang those are Kota LamaDistrict, Imam Bardjo Auditorium University of Diponegoro and Lawang Sewu Building.
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Jokela, Salla. „Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’“. Urban Studies 57, Nr. 10 (18.09.2019): 2031–46. http://dx.doi.org/10.1177/0042098019867073.
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There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki’s recent city branding endeavour in the context of the qualitative transformation of the entrepreneurial city. The article shows how city branding highlights and constitutes the city as an entrepreneurial platform and enabler bound up by the extended entrepreneurialisation of society.
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Stigel, Jørgen, und Søren Frimann. „City Branding – All Smoke, No Fire?“ Nordicom Review 27, Nr. 2 (01.11.2006): 243–66. http://dx.doi.org/10.1515/nor-2017-0241.
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Abstract Successful corporate branding requires that questions related to communication, publicity, and organizational structures are addressed. An uncritical adoption of approaches known from traditional product branding will inevitably give problems as the properties of tangible commodities and services with their relatively concrete dimensions are absent when the main question is one of values. Furthermore, when the relatively straightforward identification and power structures of corporations and consumers are replaced by the more diversified structures of city government, their populations, and potential visitors, problems seem to multiply in what has become known as city branding. This analysis of the communicational aspects of two Danish provincial towns’ branding efforts examines both their internally and externally directed communication. It demonstrates that an insufficient understanding of - or willingness to face - these differences will inevitably hamper such branding efforts because of the consequential inconsistencies. Finally, paths to more effective city branding are indicated.
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KUZNETSOVA, E. A. „LINGUISTIC TECHNOLOGIES IN CITY BRANDING“. EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2, Nr. 9 (2020): 97–101. http://dx.doi.org/10.36871/ek.up.p.r.2020.09.02.017.
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The article is focused on the analysis of possible linguistic technologies to be applied in city branding of Vladimir including such aspects as regulation of the city toponymic system (names of streets and city objects), naming of service objects (catering businesses), brand making via cultural phenomena which are typical for the public consciousness and are popularized by the media and social networking services.
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Gulsrud, Natalie Marie. „Green City Branding in Perspective“. CITYGREEN 01, Nr. 8 (2014): 138. http://dx.doi.org/10.3850/s2010098115000286.
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Braun, Erik. „Putting city branding into practice“. Journal of Brand Management 19, Nr. 4 (14.10.2011): 257–67. http://dx.doi.org/10.1057/bm.2011.55.
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Liu, Yi-De. „Major event and city branding“. Journal of Place Management and Development 8, Nr. 2 (13.07.2015): 147–62. http://dx.doi.org/10.1108/jpmd-02-2015-0007.
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Purpose – This paper aims to explore the effectiveness of a key branding campaign, based on a case study of Liverpool as the 2008 European Capital of Culture. Branding is a popular practice adopted by many cities in the context of intensified tourism competition. Design/methodology/approach – This study looks at quantitative data collected from an on-street face-to-face survey in 2008. In total, 611 questionnaires were distributed to and collected from local residents, visitors from the immediate hinterland, domestic tourists and overseas visitors. Findings – The analysis is done, first by investigating respondents’ impression on the Liverpool 08 brand and the branding campaign, and then by exploring the effects of the campaign. The positioning of Liverpool compared with other similar cities is addressed in the end. Originality/value – Event marketers need to be aware that visitor perceptions of the event’s branding are unlikely to be homogeneous. This could have significant implications on the design of brand and branding campaign and, then, affect whether the city could be effectively marketed.
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Dasic, Dejan. „City and / or destination branding“. Kultura, Nr. 152 (2016): 377–93. http://dx.doi.org/10.5937/kultura1652377d.
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Go, Frank M. „City branding: Theory and cases“. Place Branding and Public Diplomacy 7, Nr. 3 (August 2011): 218–22. http://dx.doi.org/10.1057/pb.2011.18.
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Rehan, Reeman Mohammed, Mohammed Refaat M. Abdelaal, Ghina Maher Hakim, Rouba Mayyas Gamal und Ghadah M. Baraat. „Cultural Urban Branding as an Approach Towards Sustainability“. Resourceedings 2, Nr. 1 (25.02.2019): 157. http://dx.doi.org/10.21625/resourceedings.v2i1.458.
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City branding has become one of the primary policies for achieving sustainability in many countries. In this manner, many strategies can be applied to create place and city urban branding. One of these strategies is the culture-based urban branding. Culture plays a significant role in place and city urban branding; cultural branding can be considered an essential approach for the economic, social and environmental renewal of cities.City branding has become gradually important according to its bases and activities in the urban development process in general. This paper describes how culture can be used in city branding. The research applies the significance of urban cultural branding to analyse the case study of Madinah, Saudi Arabia.
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Siregar, Mariana Rista Ananda. „KOMUNIKASI KOTA HEXAGON DI MEDIA SOSIAL“. JURNAL SOSIAL HUMANIORA 10, Nr. 2 (05.11.2019): 120. http://dx.doi.org/10.30997/jsh.v10i2.1978.
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City Branding is a autentity of a city and must managed properly, applied and become a culture and behavior for both the apparatus and the citizens of the city. In managing a city and establishing city branding, a strong research is required to map changes in the environment, the target market, the city's competitors and the changes that occur within the city itself. In addition to research, a combination of other communication and marketing strategies is important to consider the implementation of city branding. Based on the background, this research aims are to: first, to know the characteristics of citizen social media users in the city of Bogor, secondly, describing and analyzing the communication of the branding of Bogor, the third, explaining and analyzing Branding of the city of Bogor. The methods used in this study are descriptive analysis, and the rate of score. The results found in the study explained that the management of the city's branding could combine the strengths of primary and secondary communications in the city, especially on social media to elicit the sense of meaning a city refers to the model Branding of the city hexagon.
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Yuniningsih, Tri, und Sri Suwitri. „Community Participation in Developing City Branding Semarang City, Jawa Tengah, Indonesia“. Prosiding Semnasfi 1, Nr. 1 (09.05.2018): 165. http://dx.doi.org/10.21070/semnasfi.v1i1.1140.
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The bidding of public participation by BAPPEDA of Semarang city in the development of city brand of Semarang city namely “Variety of Culture” is the objective of this study. Given the fact that people knowledge and understanding on the city branding itself is still apprehensive. The purpose of this research is to define the form of participation and the level of community participation in the development City Branding of Semarang city and its supporting and inhibiting factors. This research utilizes qualitative approach method. To acquire the appropriate and suitable informants, researcher used purposive sampling technique. Informants of this research are BAPPEDA, Department of Culture and Tourism, academics, mass media, tour guide and community. Validity of data is measured by triangulation of source and data acquisition is done by interview, documentation and observation technique. Data analysis carried by data reduction, data presentation, and conclusion. From the study’s outcomes, it can be seen that the form of community participation in the city branding development of Semarang city categorized into pseudo-participation. While the level of community participation categorized tokenism level. The interesting finding is that there has been no evaluation on the city branding development in Semarang. The inhibiting factors were the low level of community participation caused by factors of sex, education, knowledge and occupation. The supporting factors are the related stakeholders and mass media. Recommendation: the requisite to evaluate the development of city branding in order to maximize the goals to be achieved.
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Joo, Yu-Min, und Bokyong Seo. „Transformative city branding for policy change: The case of Seoul’s participatory branding“. Environment and Planning C: Politics and Space 36, Nr. 2 (02.05.2017): 239–57. http://dx.doi.org/10.1177/2399654417707526.
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City branding has been widely adopted by entrepreneurial local governments to strengthen city identities and to attract global attention amid intensified intercity competition. Asian global cities, in particular, have competitively branded themselves to signal that they belong to the group of advanced global cities. This paper illustrates the transformative role of city branding in the making of a global city’s local identity, which has been hitherto underexplored in the literature. Specifically, it examines Seoul’s branding exercises, focusing on its unconventional projects that reflect the city’s recent efforts to become a “human-centered,” progressive city. We suggest adding a “transformative-enhancing” dimension to the existing “external–internal” city-branding framework, and argue that Seoul’s transformative city branding is, in fact, communicating the mayor’s new signature policies with citizens. When combined with a strong mayor’s efforts to cater to changing societal pressures, city branding is no longer solely a neoliberal marketing exercise, but a political project of policy change.
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Lau, Freeman, und Angelica Leung. „Design and city branding — From school to city“. Place Branding 1, Nr. 3 (Juli 2005): 265–72. http://dx.doi.org/10.1057/palgrave.pb.5990027.
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Faradies, Hadanilla Ilma. „Strategi komunikasi city branding pemerintah kota Pekalongan dalam mempromosikan world’s city of Batik“. COMMICAST 1, Nr. 1 (03.07.2020): 20. http://dx.doi.org/10.12928/commicast.v1i1.2413.
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Kota Pekalongan merupakan salah satu kota kreatif dunia yang diakui oleh UNESCO dalam kategori craft and folk art. Pembangunan di Kota Pekalongan terus ditingkatkan di berbagai sektor yaitu sektor industri dan pariwisata. Keunggulan Kota Pekalongan dibidang ekonomi dan pariwisata tingkat Internasional, membuat Kota Pekalongan harus meningkatkan kearifan lokal sebagai identitas utama dan daya tarik wisatawan dengan budaya batik yang khas sebagai jati diri daerah. Mengenalkan kebudayaan yang berkembang di Kota Pekalongan juga merupakan cara city branding Kota Pekalongan sebagai kota yang mempertahankan kearifan lokal atau budaya yang menonjol yaitu batik, maka dicetus slogan “World’s City Of Batik”.Penelitian ini menggunakan metode penelitian deskriptif kualitstif dengan teknik pengumpulan data yang dilakukan dengan wawancara, observasi, dan studi pustaka. Adapun tujuan penelitian ini peneliti ingin mengetahui strategi city branding yang dilakukan oleh Dinas Pariwisata, Kebudayaan, Kepemudaan dan Olahraga Pemerintah Kota Pekalongan dalam mempromosikan World’s City Of Batik.Hasil penelitian ini adalah bahwa strategi komunikasi city branding pemerintah Kota Pekalongan dalam mempromosikan World’s City Of Batik melalui 3 tahap diantaranya: perencanaan, pelaksanaan, dan evaluasi. perencanaan dimulai dari penggunaan strategi komunikasi dan penyusunan program oleh pemerintah Kota Pekalongan. Pelaksanaan diantaranya memfokuskan pada mengenalkan Kota Pekalongan sebagai Kota Batik Dunia dalam mendatangkan wisatawan dengan peningkatan program yang mendukung city branding kota pekalongan seperti pengelolaan museum batik, penyelenggaraan festival tahunan, pembentukan kampung wisata batik, pengelolaan pasar grosir batik setono. Pada penelitian ini juga ditemukan bahwa city branding yang telah dilakukan oleh pemerintah Kota Pekalongan secara bertahap dengan memfokuskan dalam peningkatan promosi pariwisata berbasis batik untuk menunjang city branding.
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Suhardjono, Liliek Adelina. „Peran Branding dan Desain dalam Usaha Pencitraan Identitas Bangsa“. Humaniora 6, Nr. 2 (30.04.2015): 162. http://dx.doi.org/10.21512/humaniora.v6i2.3320.
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This research examined the role of branding and design in the process of city/nation identity creation. Recently, there are a growing phenomenon of branding within cities and/or nations. The growing competition between cities to increase the number of visitors and investors, foreign and domestics, and develop new businesses which in turn could absorb talents and manpowers was the background for the phenomenon. With the development of branding awareness, more and more cities/nations commit to a branding strategy so that they can measure the journey of their city/nation branding. This article began with a number of basic definitions about the city/nation branding concept; and then was followed by the case studies. The sources for this paper are derived from books and journals, the author’s travelling experiences, and articles from the internet regarding the city branding and city tourism.
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Fathinnah, Alika, Agus Rochani und Mila Karmilah. „STRATEGI CITY BRANDING DALAM MENINGKATKAN KUNJUNGAN WISATAWAN“. Jurnal Kajian Ruang 2, Nr. 1 (31.03.2022): 59. http://dx.doi.org/10.30659/jkr.v2i1.20367.
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Daerah di Indonesia berlomba buat memperkenalkan sektor pariwisata wilayah masing-masing. Persaingan antar wilayah tadi akhirnya mendorong setiap wilayah melakukan upaya pemasaran pariwisata atau dikenal dengan City branding, merupakan proses atau bisnis menciptakan merk berdasarkan suatu kota buat mempermudah pemilik kota tadi memperkenalkan kotanya pada sasaran pasar (investor, tourist, talent, event) menggunakan memakai kalimat positioning, slogan, icon, perunjukan & banyak sekali media lainnya.Indonesia banyak memiliki potensi dalam sektor pariwisata, Akan tetapi banyak yang masih belum mengetahui atau mengenal city branding. penelitian ini bertujuan untuk mengetahui efektivitas city branding dan strategi city branding dalam menarik wisatawan. Metode penelitian yang penulis digunakan yaitu literature review. Kesimpulannya bahwa pemasaran citra (Image marketing) berpengaruh terhadap strategi city branding suatu kota.
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Piehler, Rico, Ayla Roessler und Christoph Burmann. „The role of leadership and communication in internal city branding“. Journal of Product & Brand Management 30, Nr. 6 (02.04.2021): 854–65. http://dx.doi.org/10.1108/jpbm-05-2020-2912.
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Purpose This study aims to investigate the brand-oriented leadership of a city’s mayor and city online brand communication as brand management-related antecedents of residents’ city brand commitment. It thus examines if city brand managers can apply internal branding concepts from the corporate branding domain in a city branding context. Design/methodology/approach The relationships between the brand management-related antecedents and the internal city branding (ICB) objective are tested through structural equation modeling using cross-sectional survey data of 414 residents of a German city. Findings Both the brand-oriented leadership of the mayor in terms of acting as a role model by living the city brand and its identity and by showing commitment to the brand and the city’s online brand communication in terms of its quality have positive effects on residents’ city brand commitment. Moderation analyses reveal no significant differences between the path estimates for age, place of birth, duration of residency and education. However, the results differ significantly for gender. Research limitations/implications As this study’s sample is limited to only one city in Germany, further research needs to investigate the relationships in different cities and other countries to ensure the generalizability of the results. Future studies might also include other aspects of city brand communication, as well as cognitive and behavioural ICB objectives. Practical implications To increase residents’ city brand commitment, city brand managers should ensure that a city’s online brand communication is adequate, complete, credible, useful and clear. Furthermore, through creating awareness for the importance of a mayor’s brand-oriented leadership and through educating and training the mayor to engage in this specific form of brand-oriented transformational leadership, city brand managers can increase residents’ emotional attachment with the city brand. Originality/value This study integrates internal branding research from the corporate branding domain with place and city branding research. It confirms that certain aspects of internal branding (i.e. brand-oriented leadership, brand communication and brand commitment) are applicable not only in the corporate branding domain but also in other branding contexts such as city branding if adapted properly.
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Shoaib, Turki, und Ramin Keivani. „Branding the new city: exploring place branding in Saudi Arabia“. Journal of Place Management and Development 8, Nr. 3 (12.10.2015): 254–65. http://dx.doi.org/10.1108/jpmd-06-2015-0020.
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Purpose – This study aims to explore the development of a new city brand in Saudi Arabia. Place Branding theory is geared towards existing places and does not take into account newly developed cities. Here “Place Branding” takes on a new significance. How do we develop a brand for a city that does not yet exist? Who are the actors involved and how do they influence the process? Design/methodology/approach – The study uses discourse analysis to investigate the interplay between actors and place brand development in King Abdullah Economic City (KAEC) for two separate branding scenarios. It is further structured through the theoretical lens of actor-network theory (ANT) to take advantage of relational aspects that can lend insight on how a brand is created and enacted. Findings – Initial findings suggest that branding messages in KAEC are fragmented with little government or other stakeholder involvement leading to poor brand awareness and performance. The study also emphasises the importance of branding practices in the beginning stages of new city development. It further suggests that the message itself, the conceptual place brand, can represent a socially constructed idea or belief that can shape perceptions about the project before physical form is developed. Originality/value – The case study in Saudi Arabia will highlight the opportunities and pitfalls associated with place branding in the Middle East while comparing the findings with traditional place-branding approaches in existing cities. By contextualizing discourse analysis research within an ANT-based exploration of the KAEC brand’s gestation in Saudi Arabia, the study highlights the meaningfulness of a place brand construct in the process of city creation.
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Wicaksono, Aris Kurnia, Agung Eko Budiwaspada und G. Prasetyo Adhitama. „PENGGUNAAN MASKOT SEBAGAI BAGIAN DARI CITY BRANDING KOTA MALANG (STUDI KASUS: OSI DAN JI)“. GESTALT 3, Nr. 2 (08.11.2021): 77–90. http://dx.doi.org/10.33005/gestalt.v3i2.90.
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In this modern era, cities play an important role in the country's development strategy, urban planners and designers and all stakeholders build a strong image and reputation in order to compete between cities and introduce them to the world for sources of regional cash income. City branding is one of the city's strategies to display uniqueness so that it is easily recognized and as a differentiator between a city. Currently, many cities in Indonesia have implemented a city branding strategy and some have mascots as part of their city branding. Mascot is part of the visualization of city branding which has a role to strengthen brand identity. Malang City is one of the big cities in Indonesia that has implemented a city branding strategy, namely Beautiful Malang. The city of Malang also has a mascot which is part of the city branding of the city of Malang, namely the mascot of Osiji which is the official mascot of the Malang City government.
This research is a study that examines the Osiji mascot in terms of its application. This study discusses the use of the Osiji mascot as part of the city branding strategy of Malang City and how the visual perception arises from the application of the mascot. The purpose of this research is to find out the strategy that has been implemented by the Malang city government in applying the Osiji mascot as part of the city branding of Malang City and to know the visual perception created from the application of the Osiji mascot. This research uses descriptive qualitative method. The theory used in this research is Gestalt's theory of visual perception and Anholt's The City Brand Hexagon theory. The final results in this study indicate that the city branding of Malang through Osiji is considered less than optimal so that the popularity of Osiji has not been able to strengthen the positive image of Malang City. The low popularity of the Osiji mascot is due to the application strategy that does not consider the design principles and concepts of city branding.