Thematische Bibliographien / Consumer behavior

Inhaltsverzeichnis

  1. Zeitschriftenartikel
  2. Dissertationen
  3. Bücher
  4. Buchteile
  5. Konferenzberichte
  6. Berichte der Organisationen

Auswahl der wissenschaftlichen Literatur zum Thema „Consumer behavior“

Autor: Grafiati
Veröffentlicht am 4. Juni 2021
Zuletzt aktualisiert am 25. Juli 2025

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Zeitschriftenartikel zum Thema "Consumer behavior"

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Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (2021): 344. http://dx.doi.org/10.3390/nu13020344.

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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding
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Sundareswaran, Ghanasiyaa, Harshini Kamaraj, Shanmathy Sanjay, Akalya Devi, Poojashree Elangovan, and Kruthikkha P. "Consumer Behavior Analysis." International Journal of Research and Applied Technology 2, no. 1 (2022): 82–90. http://dx.doi.org/10.34010/injuratech.v2i1.6536.

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Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as
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Shalsabella Putri, Arini, and Marzura Ibrahim. "PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)." KAGANGA KOMUNIKA: Journal of Communication Science 2, no. 2 (2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.

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Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every
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GS., Arun Kumar, and Pavan Ramya. "Online Consumer Behavior." Shanlax International Journal of Arts, Science and Humanities 7, no. 2 (2019): 61–65. https://doi.org/10.5281/zenodo.3575291.

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A customer is a person who pays a little bit for the goods needed to be consumed in the form of goods and services. Similarly, consumers play an important role in the economy of the nation. Without consumer demand, producers will not have one of the main motivations to produce.  Consumer behavior is the study of how individual consumers, groups or organizations select, purchase, use and dispose of ideas, goods and services to meet their needs and wants. It refers to the actions of consumers in the market and the underlying motives of those actions.  The business sector and the revolu
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Andrighetto, Cristiana, Omar Jorge Sabbag, Gustavo Lineu Sartorello, and Gelci Carlos Lupatini. "Consumo de carne bovina na comunidade acadêmica da UNESP - Dracena." Revista Ciência em Extensão 10, no. 3 (2014): 133–42. https://doi.org/10.23901/1679-4605.2014v10n3p133-142.

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The objective of this work was to outline the profile and characteristics regarding beef consuming behavior in the academic community, UNESP – Campus Experimental de Dracena, focusing on students, professors, and staff. In this work 170 consumers answered a questionnaire in which we got a profile of the beef consumer. The results obtained of the consumer behavior, by means of profile and consuming habits; product; consumer habits and production system. Among the main results, we can observe that the price no longer features the biggest differential when there is a purchase, however hygiene, co
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Zahra, Audina Rizka, and Nuri Aslami. "Analisis Perilaku Konsumen Asuransi di Medan Sumatera Utara." VISA: Journal of Vision and Ideas 1, no. 1 (2021): 46–53. http://dx.doi.org/10.47467/visa.v1i1.759.

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This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consume
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Fujak, Hunter, Stephen Frawley, Heath McDonald, and Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets." Journal of Sport Management 32, no. 4 (2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.

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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical con
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Fatrisia, Mixilia Embun, Beny Witjaksono, Yuyus Yudistria, and Ika Baskara. "The Influence Of Consumer Ethnocentrism, Attitudes And Consumer Intentions On Actual Purchasing Behavior On Instant Noodle Products." Jurnal Ilmiah Manajemen Kesatuan 12, no. 5 (2024): 1613–34. http://dx.doi.org/10.37641/jimkes.v12i5.2794.

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Consumer ethnocentrism is very important because it affects consumer purchasing decisions. This study aims to reveal how demographic factors such as age, gender, education, and income affect consumers' views on domestically made instant noodles and foreign-made instant noodles which affect attitudes, intentions, and purchasing behavior. This study uses a purposive sampling method involving 200 consumers who consume domestically made instant noodle products and foreign-made instant noodle products in the JABODETABEK area. The results of primary data analysis were carried out using the Structura
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D. Muthukrishnaveni, D. Muthukrishnaveni, and Dr D. Muruganandam Dr. D. Muruganandam. "Consumer Buying Behavior Towards Consumer Durables." Global Journal For Research Analysis 3, no. 2 (2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.

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Babakus, Emin, T. Bettina Cornwell, Vince Mitchell, and Bodo Schlegelmilch. "Reactions to unethical consumer behavior across six countries." Journal of Consumer Marketing 21, no. 4 (2004): 254–63. http://dx.doi.org/10.1108/07363760410542165.

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Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clu
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Dissertationen zum Thema "Consumer behavior"

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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related mar
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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related mar
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Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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Kurniawan, Sri Hartati. "Consumer decision-making in product selection and product configuration processes /." View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.

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Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004.<br>Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.
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Farina, Tatiana Mercier Querido. "Essays in Consumer Behavior." Thesis, Boston College, 2012. http://hdl.handle.net/2345/2619.

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Thesis advisor: Frank Gollop<br>My doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do not have perfect information about all brands available on a shelf. This paper extends the benchmark discrete choice model of consumer demand to capture two distinct features of experience-goods markets: prior brand experience and shopping frequency. Although the current literature incorporates habit formation in consumer demand models, it has not considered a more fundamental question: how
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Kharaishvili, Tinatin. "Consumer behavior towards telemarketing." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193307.

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Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal causing factors of these behaviors. This is the comparative study and the research is mainly based on the primary data. For the research accomplishment, the questionnaire survey was used for gathering important information and data in order to m
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Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed quest
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Li, Yuejin. "Consumer decision making styles: a comparative study among Motswana, Chinese and South African students." Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/154.

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As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus contribute to the understanding of the effect of the marketing environment as well as of the cultural factors on consumer decision-making styles. It would also be significant to determine if the decision-making styles of foreign consumers differ from those of local ones. The influx of foreign students
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Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.

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Tsou, Bennett T. "Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /." online access from Digital Dissertation Consortium access full-text, 1986. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?8622728.

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Bücher zum Thema "Consumer behavior"

1

Mowen, John C. Consumer behavior. 4th ed. Prentice-Hall, 1995.

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Mowen, John C. Consumer behavior. 2nd ed. Macmillan, 1990.

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Mowen, John C. Consumer behavior. 5th ed. Prentice-Hall, 1997.

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Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. &#x0D; The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x
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Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Dryden Press, 1999.

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Wilkie, William L. Consumer behavior. 2nd ed. Wiley, 1990.

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Wilkie, William L. Consumer behavior. 3rd ed. John Wiley & Sons, 1994.

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Wilkie, William L. Consumer behavior. Wiley, 1987.

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Wilkie, William L. Consumer behavior. 3rd ed. Wiley, 1994.

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O’Shaughnessy, John. Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5.

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Buchteile zum Thema "Consumer behavior"

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Osborne, Martin J., and Ariel Rubinstein. "Consumer behavior." In Models in Microeconomic Theory, 2nd ed. Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0361.05.

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In this chapter we apply the model of individual choice presented in Chapter 2 to the behavior of a consumer. The set X of all alternatives the consumer may face is R2+, the set of bundles, and a choice problem is a subset of X. As we discussed in Chapter 2, to completely describe an individual’s behavior we need to specify her choice for every choice problem she may face. Not every subset of X is a choice problem for a consumer. Since we are interested in the connection between prices and the consumer’s choices, we focus on the behavior of a consumer who faces a particular type of choice prob
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Osborne, Martin J., and Ariel Rubinstein. "Consumer behavior." In Models in Microeconomic Theory, 2nd ed. Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0362.05.

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In this chapter we apply the model of individual choice presented in Chapter 2 to the behavior of a consumer. The set X of all alternatives the consumer may face is R2+, the set of bundles, and a choice problem is a subset of X. As we discussed in Chapter 2, to completely describe an individual’s behavior we need to specify her choice for every choice problem she may face. Not every subset of X is a choice problem for a consumer. Since we are interested in the connection between prices and the consumer’s choices, we focus on the behavior of a consumer who faces a particular type of choice prob
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Estola, Matti. "Consumer Behavior." In Newtonian Microeconomics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-46879-2_3.

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Shavitt, Sharon, and Michaela Wänke. "Consumer Behavior." In Blackwell Handbook of Social Psychology: Intraindividual Processes. Blackwell Publishers Inc., 2007. http://dx.doi.org/10.1002/9780470998519.ch26.

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Hossain, Muhammad Ismail, Nasrin Akter, and Abureza M. Muzareba. "Consumer Behavior." In Marketing in a Transition Economy. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-3553-2_3.

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Foxall, Gordon R. "Consumer Behavior." In Understanding Consumer Choice. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_2.

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O’Shaughnessy, John. "Introduction: Perspectivism and Other Basic Notions for Understanding the Nature of the Social Sciences." In Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_1.

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O’Shaughnessy, John. "Behavioral Economics." In Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_10.

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O’Shaughnessy, John. "Social Psychology: Social Groups, Social Reference Groups and the Nature and Role of Emotion in Influencing Behavior." In Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_11.

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O’Shaughnessy, John. "Social Psychology Continued: Lewin’s Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory." In Consumer Behavior. Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_12.

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Konferenzberichte zum Thema "Consumer behavior"

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Priyadharshini, L., Kamlesh Kumar Gautam, Shital Agrawal, D. N. Murali Krishna Rao, Sundarapandiyan Natarajan, and Muralidhar L B. "IoT-Enabled Consumer Behavior Tracking." In 2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES). IEEE, 2024. https://doi.org/10.1109/ic3tes62412.2024.10877273.

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Singla, Lalit, Anju B. Nandrajog, Navjot Singh, Komal Ahuja, and Shiva Mehta. "AI and Consumer Behavior: Innovations in Marketing Strategy and Consumer Engagement." In 2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT). IEEE, 2024. http://dx.doi.org/10.1109/icccnt61001.2024.10725771.

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Castillo Amaya, Marco Alonso, Miguel Angel Moza Chanducas, Pablo Valentino Aguilar Chávez, Mabel Ysabel Otiniano León, and Flor Alicia Calvanapon Alva. "Factors that determine consumer behavior consumer behavior - Peru." In 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 2022): “Exponential Technologies and Global Challenges: Moving toward a new culture of entrepreneurship and innovation for sustainable development”. Latin American and Caribbean Consortium of Engineering Institutions, 2022. http://dx.doi.org/10.18687/leird2022.1.1.151.

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Leeuwis, Nikki, Maryam Alimardani, and Tom Van Bommel. "'Neuromarketing as a tool for environmental conditioning and sustainable consumption." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001823.

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The impact of human factors on climate change is unequivocal. While consumers are increasingly becoming aware of their environmental footprint, this is not sufficient: contextual factors such as pricing, convenience, and packaging play a role in consumers’ decision-making. This has created a gap between consumers’ attitudes and behavior, which calls for intervention of behavioral sciences to change consumer behavior and consequently combat the climate crisis effectively. Consumer neuroscience methodology has been proposed as a potential tool to untangle the neural and psychological origins of
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Yang Liu, He Wan, and Xuecheng Yang. "Online consumer behavior." In 2010 International Conference On Computer and Communication Technologies in Agriculture Engineering (CCTAE). IEEE, 2010. http://dx.doi.org/10.1109/cctae.2010.5544499.

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Nakashima, Jin, and Kohei Otake. "The Influence of Purchase Purpose and Customer Loyalty on Purchase Behavior in Fashion Stores." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003912.

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In recent years, with the spread of COVID-19 infection, the consumer market in real places such as department stores and shopping centers was hit hard. The latest consumer trend surveys indicate that what consumers are looking for in physical shops after the coronavirus has been contained is 'confidence' and 'surprise' through the experience of touching actual products. From this, it can be inferred that the insight of consumers in actual shops lies in the process leading up to the purchase, i.e. the experience value, such as how they use the shop and search for products.In this study, we cond
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Završnik, Bruno. "Consumer behavior for buying clothes." In 7th International Scientific Conference Contemporary Trends and Innovations in Textile Industry – CT&ITI 2024. Union of Engineers and Technicians of Serbia, Belgrade, 2024. http://dx.doi.org/10.5937/ct_iti24049z.

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The clothing industry is highly competitive, with rapidly changing trends, diverse customer preferences, and intense market competition. Therefore, gaining insight into consumer behavior in this specific area becomes essential for apparel retailers who want to create successful business strategies. Understanding the motivations, preferences and patterns of consumer behavior is crucial for market orientation and the creation of effective marketing strategies that will meet customer expectations and at the same time increase the competitive advantage of clothing stores on the market. The basic p
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Pindešová, Diana, Kristína Predanócyová, Drahoslav Lančarič, and Jaroslava Košařová. "CONSUMER BEHAVIOR ON THE BEER MARKET IN THE SLOVAK REPUBLIC." In NORDSCI Conference Proceedings. Saima Consult Ltd, 2021. http://dx.doi.org/10.32008/nordsci2021/b2/v4/02.

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Consumers have started looking for non-traditional types of beer with a specific taste and aroma usually offered by craft breweries. These breweries are characterized by brewing various beer specialties from special types of hops and yeasts. They differ from industrial breweries by brewing technology, production volume and the duration of the beer production process. This paper evaluates the development of beer consumption and describes consumer preferences with an emphasis on craft beer in the Slovak Republic. We analyzed the development of beer consumption per capita in Slovakia in the perio
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van Dijk, Geke, Shailey Minocha, and Angus Laing. "Multi-channel consumer behavior." In CHI '06 extended abstracts. ACM Press, 2006. http://dx.doi.org/10.1145/1125451.1125719.

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Cox, Angie M. "Virtual World Consumer Behavior." In SIGMIS-CPR '16: 2016 Computers and People Research Conference. ACM, 2016. http://dx.doi.org/10.1145/2890602.2906192.

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Berichte der Organisationen zum Thema "Consumer behavior"

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PANUSHKINA, A., and E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.

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This article discusses in detail the aspects and essence of consumer behavior, as well as the factors influencing it. The types of consumers and their features are presented. The marketing model of consumer behavior is described in detail, and, therefore, it is concluded that marketers have the ability to use personality parameters to predict consumer behavior.
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Nevo, Aviv. Empirical Models of Consumer Behavior. National Bureau of Economic Research, 2010. http://dx.doi.org/10.3386/w16511.

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Li, Shanjun, Joshua Linn, and Erich Muehlegger. Gasoline Taxes and Consumer Behavior. National Bureau of Economic Research, 2012. http://dx.doi.org/10.3386/w17891.

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Kearney, Melissa Schettini. State Lotteries and Consumer Behavior. National Bureau of Economic Research, 2002. http://dx.doi.org/10.3386/w9330.

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Bradford, David, Charles Courtemanche, Garth Heutel, Patrick McAlvanah, and Christopher Ruhm. Time Preferences and Consumer Behavior. National Bureau of Economic Research, 2014. http://dx.doi.org/10.3386/w20320.

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Clifton, Kelly, Christopher Muhs, Sara Morrissey, Tomás Morrissey, Kristina Currans, and Chloe Ritter. Examining Consumer Behavior and Travel Choices. Portland State University Library, 2013. http://dx.doi.org/10.15760/trec.114.

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Heffetz, Ori. Expenditure Visibility and Consumer Behavior: New Evidence. National Bureau of Economic Research, 2018. http://dx.doi.org/10.3386/w25161.

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Greene, Claire, Julian Perry, and Joanna Stavins. Consumer Payment Behavior by Income and Demographics. Federal Reserve Bank of Boston, 2024. http://dx.doi.org/10.29412/res.wp.2024.08.

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Jorgensen, Jennifer. Consumer Behavior Concepts Identified by Students through Pinterest. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1438.

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Bae, Su Yun, and Ruoh-Nah (Terry) Yan. Purchase and Post-Purchase Intentions of Ethical Consumer Behavior. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-821.

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