Auswahl der wissenschaftlichen Literatur zum Thema „CONSUMER PERSEPTIONS“

Halal label has an important role to make consumers recognize easily the quality of products, especially to Muslim consumers. It has enhanced the image of products’s cleaness, purity, and no harm. The non-Muslims are also give positif feedback about halal label. This study aims to determine the consumers’ perseption of halal label, the effect perception of halal label on consumers purchasing preference at the Pizza Hut and KFC Restaurant. Determine whether there are differences in consumers' perception of halal label based on gender, religion, educational background, and income. Determine whether there are differences of influence on halal label perception based on gender, religion, education background and income to consumer preferences. This research is quantitative with 200 sample respondents Pizza Hut and KFC, simple random sampling method. The data collection using a likert scale questionaire. Data were analized using Correlation Analysis, Different T-test & F-test (Anova), and Analisis Multivariat Analysis Varians (Manova). The result found that overall average level of respondents's perception of halal label positif and has significant effect on the preferences. Then the result of analysis differences perseption found that there are significant differences between the consumers’ perseption of halal label based on gender, religion, educational background, while based income level, did not occur significantly different. The result analysis in effect, discover that there were significant differences influent perception of halal label on the characteristics of the consumers purchasing preferences: gender, religion, educational background, and income.

Gadget development is becoming a phenomenon which attract the world’s attention today. Sophisticated telecommunications technology encourages the creation of newgadget especially Tablet PC. More and more people using this gadget to replace their computer use. The purpose of this study was to mapthe position of several Tablet PC brands such as Apple, Samsung, Smartfren, Acer, and ASUS based onthe perception of Bandung Electronic Center(BEC) visitors. Each day, around 25.000-40.000 visitors visit the BEC which is the largest electronic mall in Bandung. This is an exploratory reseach using the descriptive method. Multidimensional scaling technique used to mapped the 5 Tablet PC brandsinto six dimensions; product feature, brand, price, battery consumption (endurance), lifestyle and design. The questionnaires were delivered to 100 respondents using purposive sampling method. The results of this study indicated that Apple is still the best for product feature based on consumer perceptions . As for the best brand the winner is Samsung followed by Apple, ASUS, Acer and Smartfren. Based on price dimension the cheapest Tablet PC is Smartfren and Apple is the most expensive. Samsung is also the winner in the field of battery power consumption and Acer is the worst. The best Tablet PC in the field of the lifestyle is Samsung followed by Apple, ASUS, Acer and Smartfren. Finally, Tablet PC with the best design also goes to Samsung then followed by Apple, ASUS, Acer and Smartfren. Keywords: Consumer Perseption,, Positioning, Multidimensional Scaling Technique, TabletPC

AbstractThis study aims to analyze product differentiation and price perseption. The study was conducted at Godean outlets. Respondents in this study were customers who purchased products at least once, respondents of Donat Madu Cihanjuang Godean as many as 63 people.This research belongs to the type of research with quantitative descriptive method. Based on the results of the study show that the product differentiation variable and price perception get very good criteria. On the product differentiation variable the highest value is obtained from the performance quality dimension, while the lowest value is the repairability dimension. The price perception variable the highest value is obtained from the dimensions of price and quality assumptions, while the lowest value is the affordable prices dimension. Â Â Â Â Â Â Â Â Â Â Â This reseach suggestion is by giving knowladge to consumers about the ease of product repair, maintain product durability and maybe provide a guarantee in the event of a product defect and the last suggestion is review poduct prices for example providing promotional programs. Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Keywords: product differentiation, price perceptionÂ

Food label makes it possible to use the rights training, access to information, selection for consumer. It is possible to eat healthy by having more information on food labels. This study was planned to determine food label reading habit and the views on GMOs of adults. The population of the research consists of adults who shpping at supermarket in Manisa. The sample was 658 people (n=658). The descriptive and cross-sectional survey was done October between and December 2014. The data collection form includes socio-demographic information, opinions on label reading and GMOs. It was found that 80.1% of respondents' source of information on GMOs is the media.It was found that socio-demographical characteristics of the participants affected food labels reading habits and views on GMOs. It was found that most of respondents that disagreed in production with genetically modified seeds in Turkey is correct. Furthermore most of respondents thought that did not comply with the ban which prevents entry of genetically modified foods to Turkey and did not make necessary checks in there. The results of this study show that adults are not having much knowledge about GMOs and risk perseption scale on GMOs is great. the media has the bigggest effect about GMOs. This study once again showed the need for the educational role of the public health nurse in terms of community nutrition. Extended English abstract is in the end of PDF (TURKISH) file.ÖzetGıda etiketi tüketicinin bilgi edinme, eğitilme, seçme hakkını kullanmasını mümkün kılar. Gıda etiketleri hakkında daha fazla bilgiye sahip olarak sağlıklı beslenmek mümkündür. Çalışma erişkinlerin gıda etiketi okuma alışkanlığı ve GDO konusundaki görüşlerinin belirlenmesi amacıyla planlanmıştır. Araştırmanın evrenini Manisa il merkezinde bulunan süpermarketlerden alışveriş yapan erişkinler oluşturmuştur. Örneklem ise 568 kişidir (n=658). Tanımlayıcı-kesitsel tipteki çalışmanın verileri Ekim-Aralık 2014 tarihleri arasında toplanmıştır. Veriler GDO’ ya ilişkin soruların olduğu form ve sosyo-demografik bilgi formu kullanılarak toplanmıştır. GDO’ ya ilişkin bilgiye ulaşmada en sık kullanılan kaynak medyadır (%80.1).Katılımcıların sosyo-demografik özelliklerinin etiket okuma alışkanlığı ve GDO’ ya ilişkin görüşlerini etkilediği bulunmuştur. Katılımcıların çoğu Türkiye’de GD tohumlarla üretim yapılmasını doğru bulmadığını, Türkiye’de GDO’ lu gıda girişini engelleyen yasağa uyulmadığını ve gerekli kontrollerin yapılmadığını düşünmektedir. Çalışma sonuçlarına göre erişkinler GDO hakkında pek fazla bilgi sahibi değildir ve medya en büyük etkiye sahiptir. Katılımcıların GDO risk algısı yüksektir. Bu çalışma toplum beslenmesi açısından halk sağlığı hemşiresinin eğitici rolüne olan ihtiyacı bir kez daha gözler önüne sermiştir.

The purpose of this paper is to investigating the influence of Artificial Intelligence and Digital Marketing to Consumers Buying Intention. Artificial Intelligence development revolutionize digital marketing as well as customer buying intention and thus boost sales. Artificial Intelligence and Digital Marketing in combination with rapidly developing technologies kind of tracking, buying, cashless. Everything goes to simple touch, will bring opportunities to consumers to having a practical best service. This paper uses quantitative approach that rooted in the Artificial Intelligence, Digital Marketing and Customer Buying Intention Literature, that was carried out using structural equation modeling (SEM) based on partial least square (PLS), with 74 respondents. The contribution of this paper examines consumer perseption, beliefs and behaviours of buying intention of online transportation (gojek) in millenials based on artificial intellegence and digital marketing developing. And a result of this study, artificial intelligence and digital marketing have positively effects to Consumer Buying Intention.In this present research helps service organizations and their management better implications of keep up with the developments of service. This paper talks about artificial intelligence and digital marketing based on consumer buying intention Keywords – Consumer Buying Intentions, Artificial Intelligence, Digital Marketing, Online Transportation,

Overlapping environmental concerns are driving the production and sales of electric vehicles. Global sharks like Bosch, AVL, Cummins, and other manufacturers were drawn to India because of its highly skilled and semi-skilled technology workforce, large client base, and affordable labour prices and enter India to manufacture electric two-wheelers. The numerous aspects that have an impact on and influence a consumer's decision to invest in and buy these cars must be studied in order to understand prejudged attitudes and perceptions towards electric 2-wheelers. Electric 2-Wheeler purchases are influenced by a number of variables, including environmental concerns, performance, infrastructure, price sensitivity, and an individual's perception of these variables. Infrastructure and price sensitivity set the stage for how customers will view electric two-wheelers, while cost and performance have an adverse effect on how quickly consumers will adopt electric two-wheelers. As a result, in order to encourage and promote the use of electric vehicles, the government must step in and make a contribution because it has a substantial impact through the development of environmental regulations, the provision of infrastructure, the subsidization of the cost of vehicles, and the lowering of bank interest rates. We all know that the 2 wheeler and vehicle industries are among the worst polluters of the environment because of the quantity of CO2 and other harmful petrol emissions that have a significant impact on the planet's pollution and climate change scenarios. Therefore, it's crucial to encourage people to buy electric cars. This study took into account four key factors, including price sensitivity, environmental consciousness, infrastructure, and performance mentioned in questionnaire that influence consumers' intentions to buy electric two-wheelers.