Thematische Bibliographien / CSR marketing

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Auswahl der wissenschaftlichen Literatur zum Thema „CSR marketing“

Autor: Grafiati

Veröffentlicht am 30. Juni 2021

Zuletzt aktualisiert am 29. Juli 2025

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Zeitschriftenartikel zum Thema "CSR marketing"

Baker, Chris. "Diversity, marketing and CSR." BDJ In Practice 34, no. 3 (2021): 28–29. http://dx.doi.org/10.1038/s41404-021-0678-7.

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Yang, Jing, and Kelly Basile. "The impact of corporate social responsibility on brand equity." Marketing Intelligence & Planning 37, no. 1 (2019): 2–17. http://dx.doi.org/10.1108/mip-02-2018-0051.

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Purpose Despite the significant investment in research on corporate social responsibility (CSR), there still exists a lack of clarity in terms of how different types of CSR activities lead to the outcomes a firm desires with their investment in CSR. The purpose of this paper is to provide greater insight on the relationship between types of CSR activities and brand equity (BE). The authors develop and test a conceptual framework, which examines the unique relationship between each CSR dimension and BE, as well as the interaction of product-related CSR activities and employee-related CSR activi

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Altwaijri, Ahmad Saleh. "Corporate social responsibility and its role in the impact of marketing tools on strategic marketing." Journal of Project Management 10, no. 2 (2025): 367–74. https://doi.org/10.5267/j.jpm.2025.1.003.

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This paper aims to examine the role of CSR in the impact of two marketing tools (social media and CRM) on two dimensions of strategic marketing (innovation orientation and marketing capabilities). Gathering data from a sample of managers and employees in service firms using a questionnaire, it was found that both marketing capabilities and innovation orientation are positively related to social media and CRM. However, CSR mediates only the impact of social media on marketing capabilities and the impact of CRM on marketing capabilities. There was no significant mediating role of CSR in the effe

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Liu, Gordon, Meng-Shan Sharon Wu, Wai Wai Ko, Cheng-Hao Steve Chen, and Yantai Chen. "Cause-related marketing." International Marketing Review 37, no. 4 (2019): 713–34. http://dx.doi.org/10.1108/imr-04-2019-0114.

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Purpose Cause-related marketing (CRM) focuses on the use of marketing tools to publicize a firm’s corporate social responsibility (CSR) activities. Drawing on legitimacy theory, the purpose of this paper is to investigate the impact of CRM-led CSR in international business-to-business (B2B) markets. In particular, the authors examine the relationship between supplier CRM-led philanthropic CSR reputation and foreign customer business engagement in an international B2B setting. The authors also test how the foreign customer’s host-country sustainable development level moderates this relationship

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Moliner, Miguel Angel, Diego Monferrer Tirado, and Marta Estrada-Guillén. "CSR marketing outcomes and branch managers’ perceptions of CSR." International Journal of Bank Marketing 38, no. 1 (2019): 63–85. http://dx.doi.org/10.1108/ijbm-11-2018-0307.

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Purpose The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes. Design/methodology/approach The paper proposes a causal model establishing that managers’ perceptions of CSR influence the perception of CSR held by the branch’s customers, which in turn directly affects customer satisfaction, customer trust, customer engagement and customer loyalty. The unit of analysis in this quantitative study is the bank branch. Two questionnaires were administered: one to branch managers and another to five cust

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Hildebrand, Diogo, Sankar Sen, and C. B. Bhattacharya. "Corporate social responsibility: a corporate marketing perspective." European Journal of Marketing 45, no. 9/10 (2011): 1353–64. http://dx.doi.org/10.1108/03090561111151790.

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PurposeThe main goal of this paper is to provide an integrative understanding of corporate social responsibility (CSR) from a corporate marketing perspective, highlighting the critical role of CSR in effective corporate marketing strategies.Design/methodology/approachThe paper is conceptual and draws on the social identification, organisational identity and corporate marketing literatures from the European and US schools of thought.FindingsThe paper integrates and builds on extant thinking in corporate marketing and CSR to provide an identity‐based conceptualization of CSR. Based on this, it p

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Kurniawati, Masmira, Sri Hartini, and Lilik Rudianto. "Corporate Social Responsibility: Analisis Variabel Anteseden dan Konsekuensi." Jurnal Manajemen dan Bisnis Indonesia 1, no. 2 (2014): 214–28. http://dx.doi.org/10.31843/jmbi.v1i2.19.

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This study is exploratory in nature and tries to explain buying consumer behavior of environmental friendly product. Specifically, this study focuses on the antecedents and consequences of corporate social responsibility (CSR) strategy and its impact on marketing outcome using qualitative method. Information on identification of consumerâ€™s buying decision process of green marketing products, types of CSR, and marketing outcomes based on customerâ€™s perspectives are gathered through in-depth interview. Nine propositions in relation to the antecedents and consequences of corporate socia

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Kim, Min-Seong, Brijesh Thapa, and Stephen Holland. "Drivers of perceived market and eco-performance in the foodservice industry." International Journal of Contemporary Hospitality Management 30, no. 2 (2018): 720–39. http://dx.doi.org/10.1108/ijchm-07-2016-0361.

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Purpose To foster environmental and sustainable practices, foodservice enterprises should exhibit a high degree of corporate social responsibility (CSR), ecological consciousness and innovation in green initiatives. This study examines the influences of CSR practices (i.e. economic, legal, ethical and philanthropic), environmental marketing activities (i.e. strategic and tactical) and innovation (i.e.technological and organizational) as drivers of market and eco-performance in the foodservice industry. Design/methodology/approach Based on an established framework of CSR, environmental marketin

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Oduro, Stephen, and Leul Girma Haylemariam. "Market orientation, CSR and financial and marketing performance in manufacturing firms in Ghana and Ethiopia." Sustainability Accounting, Management and Policy Journal 10, no. 3 (2019): 398–426. http://dx.doi.org/10.1108/sampj-11-2018-0309.

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Purpose Corporate social responsibility (CSR) often gives a humanistic touch to the marketing activities of firms and even creates the atmosphere that businesses are reliable. Yet, little is known about its interaction effect on the relationship between market orientation (MO) and financial and marketing performance in emerging economies. The present study aims to comparatively examine the interaction effect of CSR on the direct link between MO and financial and marketing performance in manufacturing firms in Ghana and Ethiopia. Design/methodology/approach The interaction effect of CSR is exam

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Maome, Itumeleng, and Robert Walter Dumisani Zondo. "Investigating the nexus of corporate social responsibility and marketing performance in a medium-sized clothing manufacturing enterprise in South Africa." International Journal of Business Ecosystem & Strategy (2687-2293) 6, no. 3 (2024): 23–32. http://dx.doi.org/10.36096/ijbes.v6i3.520.

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Organisations all over the world are increasingly adopting Corporate Social Responsibility (CSR) as a strategic not only for improving their brand image but also making a meaningful contribution to the welfare of society. This trend includes incorporating socially responsible aspects into marketing strategies, resulting in goods and services that benefit the community at large. Small and Medium Enterprises (SMEs) play an important role in this framework, as they contribute significantly to both social and economic growth. Using a quantitative methodology, this study examines the experiences of

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Dissertationen zum Thema "CSR marketing"

Puttnerová, Žaneta. "Interní marketing jako CSR strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241380.

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This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.

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Åberg, Minna, and Filip Mattsson. "How CSR is marketed and optimized in the Swedish fashion industry : A qualitative study on digital marketing and web analytics when marketing CSR." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172912.

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The fashion industry is commonly known for being responsible for large amounts of environmental damage as well as having poor working conditions. This is why many companies operating withinthe Swedish fashion industry are working with Corporate social responsibility (CSR)in orderto become more sustainable. CSR is a well-knownconcept that has been researched in many studies as well asimplemented by many companies. While there are many ways to incorporateCSRactivities, the main goal is to take responsibilityfor the actions of the company, address stakeholder interestsand work towards more sustai

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Bělonohá, Romana. "Zelený marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76908.

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The aim of the Thesis is to give an overview of selected companies from various industries that have an ecological approach and utilize green marketing together with a following overall evaluation forecast of likely development of the subject, mainly in the Czech Republic environment in comparison with the world.

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Persson, Stefan, and Frida Dahl. "Communication of CSR : How Swedish consumers' perceptions and behaviour are influenced by promoted CSR activities." Thesis, Jönköping University, JIBS, Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1346.

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<p>Problem: CSR is today a frequently used concept, as companies to a larger extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to capitalise from all possible benefits. According to Schrader et al. (2006), one group that is extremely important to inform is the con-sumers. In order to make a trustworthy impression and gain the most bene-fits, the choice of CSR activity and way of communication is crucial for the company, and therefore the perceptions of the consumers are ve

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Mohamed, Bibri. "Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4173.

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The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. To achieve the aim of this study, an examination of the current practices in corporate sustainability /CSR communications was performed through a pertinent empirical and theoretical literature review as well as a quantitative and

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Averstad, Markus, and Markus Eriksson. "CSR och B2B, olja och vatten? : En undersökning av CSR som konkurrensfördel inom Business-to-Businessmarknaden." Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3009.

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Hornemark, Malin. "Kommunicera CSR genom influencer marketing: utmaningar och möjligheter : – en kvalitativ studie." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44732.

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Syfte: Syftet är att skapa förståelse för hur företag arbetar med CSR och om det är möjligt att använda sig av influencers som marknadsföringsverktyg när detta arbete ska förmedlas. Syftet är också att ta reda på om denna marknadsföring har några underliggande utmaningar och möjligheter. Metod: Studien utgår från en kvalitativ metod med en induktiv forskningsansats. Den empiriska datainsamlingen omfattar tio semistrukturerade intervjuer genomförda med två urvalsgrupper, bestående av företag och konsumenter. Den empiriska insamlingen har analyserats med en tematisk analy

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Nováková, Jana. "Using CSR to increase the value of the company." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262335.

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The goal of the thesis is to find if and how active corporate social responsibility can increase the value of company together with identification of the most impactful activities in this regard. For this purpose, the thesis is structured into three parts. The first part provides overview of theoretical approaches to the company value with specific focus on Corporate Social Responsibility, sustainability and communication. In the second part, initiatives in the area of sustainability in a case company are reviewed. For this purpose, a leader and innovator in the area of CSR has been selected w

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Alhouti, Sarah. "Csr and facets of value creation| The role of key moderators." Thesis, The University of Alabama, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3612061.

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<p> The value corporate social responsibility (CSR) creates for consumers still remains unexplored although its importance has been demonstrated in several contexts including pricing (Chang and Wildt 1994), retailing (Baker, Parasuraman, Grewal, and Voss 2002), and across cultures (Xiao and Kim 2009). Monroe (2003) argues that consumers would be willing to pay a higher price when they perceive a substantial value associated with making a purchase. In order to resolve many of the inconsistent findings in the CSR literature, such as the inconsistencies of CSR's ability to influence attitude (Sen

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Lindblom, Adrean, and Johanna Gustafsson. "Konsumenters medvetenhet om företags arbete med CSR." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1947.

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Borglund et al. (2012) argues that today it is becoming increasingly important for companies to work with CSR because stakeholders are more engaged in issues related to social responsibility and the environment. However, much research shows that it does not play a major role how companies work with CSR issues if the information does not reach the final consumer. The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decisio

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Bücher zum Thema "CSR marketing"

Stehr, Christopher, and Franziska Struve, eds. CSR und Marketing. Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-45813-6.

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Stehr, Christopher. CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren. Springer Berlin Heidelberg, 2017.

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Rommelspacher, Marion. Corporate Social Responsibility aus Konsumentensicht: Entstehung der CSR-Beurteilung und ausgewählte Erfolgswirkungen. Gabler Verlag, 2012.

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Sin, Kang-gyun. Uri kangsan p'urŭge p'urŭge 25-yŏn ŭro pon kiŏp ŭi sahoejŏk ch'aegim hwaltong (CSR) 10-kyemyŏng. K'ŏmon Puksŭ, 2008.

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Waßmann, Jan. Grundlagen der CSR aus der Perspektive des Marketings. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-04406-0.

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McArdle, James. West European car market outlook: Winners and losers in recovery. Pearson Professional, 1994.

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Shearin, Guillaume. National ridesharing demonstration program: Employer- and community-based rideshare promotion in Cincinnati, OH. U.S. Urban Mass Transportation Administration, 1986.

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Dore, Mary. American car. Films for the Humanities & Sciences, 2004.

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Bhogal, Diana. Has the logistics function subsumed the marketing function within British car retailing?. LCP, 2002.

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Sorenson, Daniel O. Photoshop CS2 for advertising and marketing: Secrets from an entertainment advertising insider. Peachpit Press, 2006.

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Buchteile zum Thema "CSR marketing"

Schiebel, Walter. "CSR und Marketing." In Corporate Social Responsibility. Springer Berlin Heidelberg, 2015. http://dx.doi.org/10.1007/978-3-662-43483-3_46.

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Helmold, Marc, René Dathe, Tracy Dathe, Dominique-Pascal Groß, and Florian Hummel. "CSR im Marketing." In Corporate Social Responsibility im internationalen Kontext. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30899-5_6.

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Monti, Alessandro. "Marketing and CSR." In Encyclopedia of Sustainable Management. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-25984-5_962.

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Monti, Alessandro. "Marketing and CSR." In Encyclopedia of Sustainable Management. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-02006-4_962-1.

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Schiebel, Walter. "CSR und Marketing." In Corporate Social Responsibility. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-25399-7_29.

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Stehr, Christopher, and Franziska Struve. "CSR und Marketing." In Management-Reihe Corporate Social Responsibility. Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-45813-6_1.

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Mutum, Dilip S., and Ezlika M. Ghazali. "Social Marketing." In CSR, Sustainability, Ethics & Governance. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-39359-4_6.

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Mutum, Dilip S., and Ezlika M. Ghazali. "Sustainable Marketing." In CSR, Sustainability, Ethics & Governance. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-39359-4_5.

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Mutum, Dilip S., and Ezlika M. Ghazali. "Ethical Marketing." In CSR, Sustainability, Ethics & Governance. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-39359-4_4.

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Jahdi, Khosro S. "Marketing Communications and CSR." In Encyclopedia of Corporate Social Responsibility. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_163.

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Konferenzberichte zum Thema "CSR marketing"

Bottoni, Maria Paola Francesca. "ASSESSING TRANSITIONS TO SUSTAINABLE AGRIFOOD SYSTEMS: A LEGAL PROSPECTIVE." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/vs02/02.

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The global food system faces environmental, social and legal challenges. Primary production has become increasingly dependent on external inputs from industrial companies, which contribute to the rising cost of nutritious food and decreasing the income of producers, particularly the producers in primary production. Adopting alternative models of short food supply chains can reduces those negative effects and moves the agri-food supply chain towards some Agenda 2030 sustainable developments goals and aims of European Strategies in the agrifood field. The present paper analyses the benefits of a

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Boháček, Jiří, Zdeněk Linhart, and Peter Matisko. "Marketing of CSR." In Proceedings of the International Conference on Economics, Management and Technology in Enterprises 2019 (EMT 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/emt-19.2019.3.

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Starchon, Peter, Milos Hitka, Andrej Miklosik, and Lucia Kocisova. "Furniture Marketing and Product Development." In Sustainable Business Development Perspectives 2022. Masaryk University Press, 2022. http://dx.doi.org/10.5817/cz.muni.p280-0197-2022-23.

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The furniture manufacturing industry is facing several challenges that it needs to respond to and deal with. There are sustainability issues that translate into all stages of product research, development, production, and supply chain. Companies need to focus on their CSR activities. Consumers are changing their preferences in favour of green products. Also, their anthropometric characteristics are evolving, which requires a new approach to furniture design, fuelling product innovations and supporting inclusive design. In this paper, we identify the current issues related to furniture marketin

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Gao, Teng, Lishan Xie, and Patrick Poon. "DOES CSR ALWAYS PROTECT FIRMS AGAINST NEGATIVE PUBLICITY?" In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.11.02.03.

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Shin, Jong-Kuk, Min-Sook Park, and Mi-Ri Kim. "HOW DO CONGRUENCE AND ATTRIBUTION INTERACT IN CSR ADVERTISING CAMPAIGNS?" In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Korean academy of marketing science, 2014. http://dx.doi.org/10.15444/gmc2014.01.08.02.

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Rathi, Janvi. "A critical study of ethical dimension in the marketing mix and CSR." In ADVANCES IN MATERIAL SCIENCE AND MANUFACTURING ENGINEERING. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0128021.

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Jebarajakirthy, Charles, and Paramaporn Thaichon. "A CONCEPTUAL MODEL FOR MARKETERS’ CONTRIBUTIONS TO CORPORATE SOCIAL RESPONSIBILITY PROGRAMS (CSR)." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.05.04.

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Ndong Ntoutoume, Achille Gildas. "Challenges of Business and Human Rights: An Obstacle to the Achievement of Sustainable Development G." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-032.

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This study discusses Business and Human Rights (BHR) within the current global agenda. The objective is to assess the BHR movement and its possible contribution to the sustainable development goals. In September 2022, the ‘UN General Assembly adopted a resolution to hold the Summit of the Future: Multilateral Solutions for a Better Tomorrow in September 2024. A summit expected to serve as an opportunity to refresh the existing global commitments such as the SDG’. One area that can help achieve the global agenda of SDG is human rights by the private sector, known as Business and human rights. A

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Dóra, Tímea Beatrice, Zsuzsanna Szalkai, and Judit Simon. "A forprofit és nonprofit szervezetek együttműködésének vizsgálata egészségügyi prevenciós célú eseményeken." In Egyesület a Marketing Oktatásért és Kutatásért XXX. Nemzetközi Konferencia. Egyesület a Marketing Oktatásért és Kutatásért (EMOK) Pécsi Tudományegyetem Közgazdaságtudományi Kar, 2024. https://doi.org/10.62561/emok-2024-03.

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Tanulmányunk a magyarországi egészségügyi prevencióban megvalósuló szervezeti együttműködést vizsgálja. Kutatásunk célja, hogy mélyebb ismereteket szerezzünk az egészségügyi prevenciós rendezvényeket szervező forprofit és nonprofit szervezetek együttműködéséről, a kapcsolatokban megjelenő erőforrásokra összpontosítva. Kutatásunkhoz az Industrial Marketing and Purchasing (IMP) Group interakciós megközelítését alkalmaztuk. A különböző szervezetek körében online kérdőíves megkérdezést használtunk. A kutatásban a következőket vizsgáltuk: a prevenciós rendezvényeken részt vevő szervezetek szervezés

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Sang-Lin and Jong Won Lee. "DOES CORPORATE SOCIAL RESPONSIBILITY MATTER EVEN IN B2B MARKET?: EFFECT OF CSR ON CUSTOMER TRUST." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.04.01.06.

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