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Thematische Bibliographien / Direct sales / Dissertationen

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Dissertationen zum Thema „Direct sales“

Autor: Grafiati

Veröffentlicht am 4. Juni 2021

Zuletzt aktualisiert am 25. Juli 2025

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1

Gultekin, Metin. "Foreign Military Sales versus Direct Commercial Sales." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1998. http://handle.dtic.mil/100.2/ADA355007.

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Thesis (M.S. in Management) Naval Postgraduate School, September 1998.<br>"September 1998." Thesis advisor(s): Orin E. Marvel, John E. Mutty. Includes bibliographical references (p. 87-90). Also available online.

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Belinger, Jan. "Direct sales and its impact on Automotive distribution." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359265.

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This masters thesis aims to explore the possible implementation of the direct distribution model within the automotive industry. The goal is to outline the possible distribution strategy, using the direct distribution model, for an auto manufacturer. The theoretical background and cases that are used to describe the practical usage of the model are based on a secondary research. More specific aspects of the distribution model are then based on interviews conducted with professionals from the automotive industry. The proposed distribution strategy consists of combination of several direct distr

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Yeager, Irvin. "Potential Benefits of Extended Season Sales Through Direct Markets." DigitalCommons@USU, 2012. https://digitalcommons.usu.edu/etd/1249.

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This study examines fresh produce production sold through local farmers’ markets in the U.S. Rocky Mountain region to determine likelihood and benefits for extending production and marketing of fresh produce. Surveys were conducted with producers and farmers’ market managers to determine the likelihood of season extension, marketing realities, and potential products. Prices for eight commonly found produce items were collected at farmers’ markets in Utah and Colorado to model expected off-season pricing. Surveys responses show producers have a short marketing season, limited acreage, and recei

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Fejdiova, Elena. "Female cosmetic coalitions : how to be women together through direct sales cosmetics." Thesis, University of East London, 2018. http://roar.uel.ac.uk/7537/.

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This research is based on ethnographic fieldwork amongst women purchasing direct sales cosmetics in Slovakia. To interpret the data I use concepts from social as well as evolutionary anthropology. In the thesis I examine the closely bonded female collectives that emerged during the purchasing of cosmetics from direct sales companies. I show that while the company sales representatives were trained in the network selling marketing to make a profit, under specified conditions women’s collectives emerged that encouraged the shared ritualized purchase of cosmetics which undermined the sales repres

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Jung, Sung-Hoon. "The global-local interplay : Korean foreign direct investment in the European Union." Thesis, University of Sussex, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323046.

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Koneti, Boniswa. "Determining factors influencing sales growth in business banking in Buffalo City municipality, South Africa." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/10993.

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The increase in number of banks entering the South African banking sector has caused the big four banks to lose their market share to the new entrants. As a result, the new entrants in this sector have also had negative effects on the existing banks’ sales growth and net profits. Business banking, in particular, has been one of the departments which has become competitive as it is considered to generate the most revenue from all the different bank departments. Business clients have been targeted as their fees are high compared to normal individual clients and also, their investment sizes are b

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Elfving, Matilda. "Exploring the Experience of Branded Mobile Apps within Direct Selling : Insights from Sales Representatives’ Perspective." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64282.

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Technology is becoming more central to people’s lives than ever before, and the most widely embraced technological device on the consumer market are mobile phones. This creates an ever-increasing market place for mobile apps, which during 2016 had revenues amounted to 88.3 billion U.S. dollars. The number is expected to increase, and together is estimated to generate 188.9 billion U.S. dollars in revenues 2020. One of the industries affected by this strong online presence is direct selling, where branded mobile apps have started to be used as a sales tool for sales representatives. The apps ai

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Li, Xiaolin. "An Empirical Examination of Factors Affecting Adoption of An Online Direct Sales Channel by Small and Medium-Sized Enterprises." Kent State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=kent1214531897.

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McLennan, Steven. "THE IMPACT OF LOCAL ON MEAT PURCHASING DECISIONS." DigitalCommons@CalPoly, 2014. https://digitalcommons.calpoly.edu/theses/1315.

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The research examines the target market for a meat product produced by the local university. Further, desirable attributes of meat and how consumers definition of “locally produced and/or raised” are identified. A total of 290 personal interviews were completed in San Luis Obispo County, California on the consumers’ willingness to purchase Cal Poly meat. Likely purchasers are found to be 31 percent of the San Luis Obispo population. The target buyer of Cal poly meat products are both male and females, who tend to be older, and make more than $60,000 a year. Local is defined by 31 percent of li

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Öberg, Joachim, and Daniel Zammit. "Att utveckla en säljstyrka : En undersökning angående Securitas Aroundios säljutbildning och coachning." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-766.

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<p>Sammanfattning</p><p>Denna uppsats syftar till att utvärdera företaget Securitas Aroundios säljutbildning och</p><p>coachning utifrån de berörda anställdas perspektiv i Linköping. Det är av vikt för företaget att</p><p>få en uppriktig återkoppling från de anställda rörande utbildningen och coachningen. Ingen</p><p>tidigare utvärdering har skett där utomstående parter varit delaktiga. Genom att utföra en</p><p>utvärdering kan ett företag se om något behöver åtgärdas eller förändras.</p><p>Denna uppsats bygger på en kvalitativ undersökning där de anställda på Securitas Aroundio i</p><p>Linköp

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De, Vera Remegio M. "Comparative analysis of the use of Foreign Military Sales (FMS) and Direct Commercial Sales (DCS) in the procurement of US defense articles by the Philippine Government for the use of the armed forces of the Philippines." Thesis, Monterey California. Naval Postgraduate School, 2004. http://hdl.handle.net/10945/1165.

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Approved for public release; distribution is unlimited<br>The Philippine government may use two methods to procure defense articles from the United States, either Foreign Military Sales (FMS) or Direct Commercial Sales (DCS). This thesis examined the differences between FMS and DCS as methods of procurement used by the Philippine government in the acquisition of U.S. defense articles. The study identified the processes involved in using each of the two methods as well as the advantages and disadvantages of each when used within the socioeconomic and political environment of the Philippines. Is

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De, Vera Remegio M. "Comparative analysis of the use of Foreign Military Sales (FMS) and Direct Commercial Sales (DCS) in the procurement of US defense articles by the Phillippine Government for the use of the armed forces of the Philippines /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2004. http://library.nps.navy.mil/uhtbin/hyperion/04Jun%5FdeVera.pdf.

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Sogoni, Vuyo Monwabisi Vula. "The impact of the marketing communications mix on the purchase decisions for pharmaceuticals in South African Public Health Sector." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021030.

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A significant amount of pharmaceutical marketing literature is available. Most of this marketing has doctors, physicians and specialists as main target audience due to the fact that, historically, these medical professionals were the main pharmaceutical purchase decision makers. Pharmaceutical marketing literature has, historically, also been biased towards the private health sector for obvious reasons as the private health sector constitutes the minority of the pharmaceutical market but with a significantly enormous purchasing power than the public healthcare market, constituting the biggest

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Céspedes, Flores Jorge Humberto. "Un modelo pragmático de crecimiento en ventas." InnovaG, 2017. http://repositorio.pucp.edu.pe/index/handle/123456789/131492.

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Sales growth requires a management model. In this way, the following article describes a pragmatic sales growth model based on the intersection of two growth options (organic or inorganic) and the two most common distribution channels (direct and indirect). The correct execution of a model that combines those four variables at the same time or independently, according to the business need, will determine a sustainable growth, but only if our organization has the appropriate commercial and functional capabilities.<br>Para crecer en ventas es necesario emplear un modelo de gestión. En este senti

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Čadová, Kateřina. "Faktory úspěšného prodeje - Vyhodnocení marketingového výzkumu a závislost ekonomických faktorů jako podpora manažerského rozhodování podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222884.

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In this diploma thesis is monitored the percentage of direct sales presentations. The implementation of marketing research analysis the individual influencing factors with the support of quantitative methods and appropriate computer system. The results are interpreted in order to formulate recommendations for the subvention of the business decisions.

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Mendes, Bertha Marusa Nunes. "Venda direta: a fidelizaÃÃo dos revendedores como estratÃgia competitiva." Universidade Federal do CearÃ, 2009. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=15686.

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O setor de venda direta dispÃe de um forte aliado para a venda e entrega dos produtos, bem como para a valorizaÃÃo da sua marca: o trabalho realizado por seus revendedores. Esses profissionais, enquanto representantes das organizaÃÃes, sÃo responsÃveis por criar um elo entre as empresas e os clientes finais. Dessa forma, desenvolver um relacionamento mais estreito com esses revendedores pode se tornar um forte diferencial competitivo. A presente dissertaÃÃo procurou identificar, atravÃs de revisÃo bibliogrÃfica e de pesquisa exploratÃria, os principais incentivos e as ferramentas mais eficazes

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Popovic, Igor. "Impact of Direct Marketing Actions by a Component Supplier on Sales and Ingredient Product Perception: Exploration within the Bicycle Industry : MBA-thesis in marketing." Thesis, Högskolan i Gävle, Institutionen för ekonomi, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4125.

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Purpose/Topic: The proposed research explores impact of the direct marketing actions by component suppliers on (a) sales (objective measure) and (b) industrial customer‟s perception (subjective measures) of the final product (c) and the market development. The proposed research will focus on the bicycle industry. Research Question: "To what extent Shimano‟s component brands important to Shimano customer, and which actions can Shimano undertake to facilitate its brand‟s further market penetration?" Design/Methodology: Two approaches were used to answer the main research question. First, existin

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Macrinici, Adela, and Mian Muhammad Bilal. "CONSUMERS’ BEHAVIOR TOWARDS TELEMARKETING: : A CASE STUDY OF DEVELOPED AND DEVELOPING COUNTRIES." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-70946.

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Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion ,Survey, Telemarketing center , Telemarketing sales , Telephone marketers , Cold calls.

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Chang, Jen-Yun. "Impact of the internet as a direct sales channel on established distribution channels and the management of channel conflict : an exploratory study in the Taiwanese IT industry." Thesis, University of Edinburgh, 2009. http://hdl.handle.net/1842/5965.

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The internet has had a profound effect on communication, entertainment, buying, and selling (Webb 2002) and, in particular, as a distribution channel (Van den Poel and Leunis 1999). Increasingly companies in a variety of industries have established their own online direct sales channels instead of merely relying on conventional intermediaries (Coughlan et al 2006). Hence, multi-channel distribution strategies, combining both off- and online channels are being adopted. Frazier (1999:232) argues: “The utilization of multiple channels of distribution is now becoming the rule rather than the excep

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Schunck, Josiane Garcelli. "Uma análise da atuação do revendedor da venda direta no setor de higiene pessoal, perfumaria e cosméticos aplicada no contexto brasileiro." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17746.

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Submitted by Josiane schunck (josianegschunck@gmail.com) on 2017-01-13T10:11:04Z No. of bitstreams: 1 Mercadologia - Schunck -Dissertação.pdf: 1017067 bytes, checksum: 12fbc30e8ddb1a94080b4b7fe084f228 (MD5)<br>Approved for entry into archive by Fabiana da Silva Segura (fabiana.segura@fgv.br) on 2017-01-13T14:06:39Z (GMT) No. of bitstreams: 1 Mercadologia - Schunck -Dissertação.pdf: 1017067 bytes, checksum: 12fbc30e8ddb1a94080b4b7fe084f228 (MD5)<br>Made available in DSpace on 2017-01-13T14:12:24Z (GMT). No. of bitstreams: 1 Mercadologia - Schunck -Dissertação.pdf: 1017067 bytes, chec

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Ігнатов, І. І. "Роль ефективної збутової політики в діяльності підприємства". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12458.

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У роботі розглядаються теоретичні аспекти: Сутність та функції збуту, збутова політика підприємства та ефективність збутової діяльності підприємства. Проаналізовано: загальний фінансовий стан ТОВ «Телекарт-прилад», а також розглянуто структуру збутової діяльності за каналами збуту. Запропоновано: 1) модернізація лічильників, з метою уникнення відмов на постачання від енергопостачальних компаній; 2) впровадження накопичувальної системи знижок для посередників, замість діючої(фіксованої).<br>Thesis consists of three chapters. Object of study: sales activities of Telekart-Prilad LLC. Diploma t

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Charvátová, Veronika. "Význam koučinku v přímém prodeji na příkladu společnosti Southwestern." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142198.

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The main objective of this thesis is to explore the dependence between coaching and sales results of sales people during the Southwestern Company internship. In the theoretical part, I describe the concept of coaching and its history, on the basis of available literature and internet sources. Further, I devote to coaching models and tools that coaches use for improving the performance of coached people. At the end of the theoretical part, I define the specifics of direct sales and I depict the importance of direct sales nowadays. The practical part is devoted to the Southwestern Company, which

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Lucchi, Melissa. "Relação entre valores pessoais e faturamentos individuais da força de vendas em uma empresa cosmética de venda direta." Universidade Nove de Julho, 2015. https://bibliotecatede.uninove.br/handle/tede/1170.

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Submitted by Nadir Basilio (nadirsb@uninove.br) on 2015-08-05T18:15:13Z No. of bitstreams: 1 Melissa Lucchi.pdf: 2748145 bytes, checksum: 1c99225dd97efcb4369bef374e64c89a (MD5)<br>Made available in DSpace on 2015-08-05T18:15:13Z (GMT). No. of bitstreams: 1 Melissa Lucchi.pdf: 2748145 bytes, checksum: 1c99225dd97efcb4369bef374e64c89a (MD5) Previous issue date: 2015-06-09<br>Since 1985, personal characteristics are recognizes as determinants of salesperson performance, but the majority of international studies that investigate the relation between sales personal values and objective perfor

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Tunbjer, Michael, and Marion Jarne. "Foreign Market Analysis : Should Oriflame Enter France?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-467.

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<p>The global marketplace today encompasses 6 billion people. Many companies are beginning to see themselves as international rather than national acting on a global arena. An essential aspect of going abroad is to know where to go and why to go there. In order to be able to analyze a foreign market a company needs to do market research in the foreign market as to gather essential information. A firm which is facing a quick internationalization process is the Swedish direct sales firm of cosmetics Oriflame. Oriflame has grown quickly in developing countries but is not present in one of the big

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Jorge, Inês Sofia Miguel. "Barreiras e fatores motivacionais na compra de cosméticos por catálogo com vendedor." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14776.

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Mestrado em Marketing<br>Ao longo das últimas décadas têm-se assistido a grandes mudanças no estilo de vida dos consumidores afetando, consequentemente, os seus padrões de consumo. A falta de tempo e a comodidade de comprar em casa pode justificar o grande crescimento da venda direta por catálogo com vendedor. O presente estudo tem como principal objetivo identificar as principais vantagens e desvantagens percecionadas pelos consumidores e analisar o impacto do perfil sociodemográfico (e.q. idade, sexo, rendimento) na intenção de compra através deste tipo de canal. Foi adotada uma abordagem q

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Aziz, Thomas. "EVAM, A New Revolutionary Ratio?" Thesis, KTH, Bank och finans, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-89831.

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Purpose: To investigate the usefulness of the Economic Value Added Momentum ratio and to determine if Swedish non-real estate, non-financial companies been either positively or negatively affected by their Corporate Real Estate structure from an EVAM perspective. Design/methodology/approach: Using a regression analysis composed of the OMX large and mid cap non-real estate, non-financial companies, investigates the relationship between companies’ real estate holdings and their ability to sustain a positive EVAM. The study covers the time period from 2006 to 2009 and includes 172 observations. F

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Pereira, Maria Elisa Fudaba Curcio. "Tributação sobre "venda direta" pela previdência social." Universidade Presbiteriana Mackenzie, 2015. http://tede.mackenzie.br/jspui/handle/tede/1158.

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Made available in DSpace on 2016-03-15T19:34:24Z (GMT). No. of bitstreams: 1 Maria Elisa Fudaba Curcio Pereira.pdf: 811836 bytes, checksum: ca9450d3d91d947ae5793b42f1902b3f (MD5) Previous issue date: 2015-08-18<br>Taxation on "direct sales" activities by Social Security is an issue that has provoked debate among legal experts and policy makers. Given this, this master's thesis is the result of research focused on the environment of direct sales or mail order. More specifically on the way of functional relationship between sales representatives and companies from the perspective of the Brazil

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To, Bich Ngoc. "Specifika komerčních komunikací ve Vietnamu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125141.

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This diploma thesis deals with the commercial communications market in Vietnam and describes its specifics. The guideline to comparison is the Czech market of commercial communications. The first chapter deals with the theoretical basis. Six forms of commercial communications (Advertising, Direct Marketing, Sales Promotion, Public Relations, Sponsoring and Online Communication) are included in a wider framework of marketing communications. The second chapter introduces Vietnam to the reader; the emphasis is laid on the economic situation of the country, history and culture. The third chapter p

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Liebscher, Lukáš. "Návrh podpory prodeje elektronického obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224880.

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The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. F

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Bezděka, Václav. "Marketingová komunikace ve farmaceutickém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72210.

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This work is focused on marketing communication in the pharmaceutical industry. The theoretical part contains a description of the pharmaceutical market, a brief analysis of the marketing mix with a detailed focus on the individual instruments of promotion (personal selling, advertising, direct marketing, public relations and sales support). It also contains partial laws, regulations, standards which are used in marketing communication. The practical part contains an analysis of marketing communication practices of selected pharmaceutical manufacturer with a focus on medicine or drug Motilium.

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Bartošová, Martina. "Marketingová komunikace společnosti v oblasti prodeje nábytku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223569.

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Diploma thesis is focused on marketing communication of IKEA Czech Republic, Ltd., particularly on a subdivision in Brno. The theoretical part consists of theory of market-ing mix with focus on propagation and marketing-mix tools. Furthermore, the analysis of communication mix of IKEA Brno and the most significant competitor is conducted. Based on the findings from the analytical part, the suggestions for propagation im-provement are constructed.

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Bairakimova, Kamila, and Arkvik Isabel Quiroga. "Marketing and Facebook : How fashion companies promote themselves on Facebook." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-127158.

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<p>The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the busines

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Soukupová, Petra. "Daňový systém Slovenska." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360658.

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This final thesis deals with the tax system of Slovakia. The main aim of the thesis is to capture the development of the tax reforms carried out in the Slovak Republic and the decription of the consequences of the resulting tax systems. The partial aim is the analysis of the Electronic Register of Sales. The first chapter defines the concept of tax reform and describes tax reforms in the world, then there are futher specified tax reforms of Czechoslovakia. The second chapter focuses on a big tax reform in Slovakia in 2004. The third chapter is devoted to the current tax system. The fourth chap

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Součková, Eliška. "Analýza marketingových komunikací běžeckého seriálu Run Czech." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-200147.

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The Master's thesis deals with the commercial communications and their contemporary trends with emphasis on the sport branch. Theoretical part focuses on particular forms of commercial communications and then the running phenomena in Czech Republic is described. Practical part characterizes the marketing communications of the running circuit RunCzech, the analysis of supplied services, competition and target groups. The main benefit of the Master's thesis for the practical use is the evaluation of the communication activities and the recommendations and the ideas for the prospective marketing

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Skryjová, Kateřina. "Návrh úprav marketingové komunikace konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319245.

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This master s thesis was elaborated for the company ReproGenesis a.s. that works in the assisted reproduction industry. It analyses and evaluates its marketing communication and examines imperfections in this field. Based on the findings, the suggestions for propagation improvement are constructed.

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Kocián, Petr. "Komunikační mix a efektivita současné marketingové komunikace společnosti Aviva životní pojišťovna, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76298.

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Primary objective of this diploma thesis is to conduct analysis of promotional mix of life insurance company operating on a Czech insurance market, to review efficiency of marketing communication and express practical recommendations for optimization of communication mix and increase of efficiency of marketing communication. First, theoretical part of thesis, presents particularity of marketing a service. Promotional mix is defined as a part of the marketing mix and furthermore its components are in detail described including its application. Second, practical part of thesis, includes analysis

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Kopřivová, Gabriela. "Návrh na zlepšení propagace firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222100.

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This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability.

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Tomčíková, Michaela. "Návrh na zlepšení propagace komunálních služeb s.r.o. Valašské Meziříčí." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222480.

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This master´s thesis was elaborated for the company TS Valašské Meziříčí s.r.o., that provides services in the waste management. It analyses and evaluates its marketing communications and examines imperfections in this field. It contains a proposal of improving the company promotion, which includes new methods of the company marketing communication and their application in practise, leading to an icrease of a saleability and their norms.

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Šojdel, Václav. "Analýza marketingové komunikace mobilních operátorů na českém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15970.

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The thesis deals with marketing communications of mobile operators on the Czech market. Marketing communications is analyzed using the research methods of competitive intelligence and mystery shopping. Sub-goal of this paper is a performance of a particular competitive intellingence tool for continuous monitoring of marketing communications. The main aim of this work is the processing of competitive analysis in the different areas of the communication mix. The media spending on ATL communications are evaluated in advertising. In direct marketing there are analyzed and evaluated member gets mem

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Claux, Benoît. "Etude de la réduction électrochimique d'oxydes d'actinides en milieu sels fondus." Thesis, Grenoble, 2011. http://www.theses.fr/2011GRENI014/document.

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La production de métal à partir de son oxyde est basée sur une réduction en plusieurs étapes. Un procédé à une seule étape a été récemment proposé pour la formation de Ti métal par électrolyse en chlorures fondus. Dans le procédé FFC (Fray, Farthing and Chen), le titane métallique est produit à la cathode pendant que les ions oxyde sont oxydés à une anode en graphite en dioxyde de carbone. Dans le domaine du nucléaire, ce procédé est intéressant car le sel peut être ré-utilisé sans retraitement particulier. Ce travail présente les études électrochimiques réalisées dans CaCl2-KCl et CaCl2 perme

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Xu, Xin. "Direct conversion of carboxylate salts to carboxylic acids via reactive extraction." Texas A&M University, 2008. http://hdl.handle.net/1969.1/86006.

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The MixAlco process, a proprietary technology owned by Texas A&M University, converts biomass (e.g., municipal solid waste, sewage sludge, paper, agricultural residues, and energy crops) into usable chemicals (e.g., acetic acid) and fuels (e.g., ethanol). Historically, calcium carbonate has been used as the buffer. Recently, it was found that using ammonium bicarbonate as the buffering agent enhances the fermentation conversion. In this case, fermentation broth contains ammonium salts (e.g., ammonium acetate, propionate, butyrate, pentanoate). Therefore, the downstream processing steps (includ

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Davčíková, Gabriela. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225101.

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The goal of the thesis "Proposal of Communication Mix of the Selected Company" is to propose concrete measures to improve the communication mix based on the analysis of the current state of the company. The study is divided into theoretical, analytical, and the proposition part. The theoretical part serves as the basis for analytical and proposition parts. It discusses tools of marketing communication mix in the context of the entire marketing. The practical part analyzes the selected company and its communication mix. The proposition part is based on the analysis and it further describes a pl

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Richterová, Lenka. "Návrh propagace začínající grafické firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222481.

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The master´s thesis deals with the promotion of the firm called efF creative ateliér, that works in printing industry. This work is focused on analysis of marketing environment in and out of the firm and recognizes particular forms of marketing communication. On the basis of these analyses a new promotion for firm is suggested.

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Fendrychová, Lucie. "Návrhy na zlepšení propagace firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-264875.

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This Diploma Thesis discusses the marketing communication of the company C-FILTER FITRY, s.r.o. which distributes filters and related services. This project analyses the current situation and weaknesses of the company and looks for ways to improve its promotion in order to increase the company´s revenue.

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Kozáková, Andrea. "Návrh komunikační strategie pro obchodní firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222090.

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The master’s thesis concerns about analyses of existing conditions of Stim tools, PLC., its surroundings and factors influencing its customers. The thesis is based on theoretical knowledge of marketing, which is used for the company description in the practical part of the work. Based on the existing information a proposal of communication strategy for this company is suggested.

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Santa, Cruz Vásquez Ana Lucía. "Barreras de crecimiento del formato tradicional de venta por catálogo de productos de belleza y la oportunidad del comercio electrónico como medio de venta e intención de compra." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/652102.

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En el siguiente trabajo de investigación se busco en primera instancia saber como está el mercado actual de venta por catálogo para comprender cuales son las barreras de crecimiento que tienen para migrar hacia una venta más digital, en este caso hacia el comercio electrónico a personas que hayan comprado por catálogo de Lima Metropolitana. Con la finalidad de resolver y entender el problema, se realizó un estudio explicativo de tipo no experimental a través de un método mixto, usando dos enfoques: cualitativo y cuantitativo. Las herramientas utilizadas en la primera parte fueron entr

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Mahdalová, Renata. "BTL marketingové komunikační aktivity jako stimul k nákupu, aplikace na značku Coca Cola." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76280.

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The thesis consists of theoretical and practical part. In the theoretical part important terms like marketing mix, marketing communications, target group and marketing goals are explained. There are also described the individual marketing tools of the marketing mix, which are divided into ATL and BTL marketing tools. The whole thesis is focused on BTL marketing activities like sales promotion, direct marketing and new media. The practical part includes the case study about BTL activities of the company Coca-Cola HBC Česká republika. There is a detailed description of the currently released com

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Biajoli, Andre Francisco Pivato 1978. "Arilação direta de compostos heteroaromáticos com sais de arenodiazônio." [s.n.], 2013. http://repositorio.unicamp.br/jspui/handle/REPOSIP/249872.

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Orientador: Carlos Roque Duarte Correia<br>Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Química<br>Made available in DSpace on 2018-08-22T19:40:59Z (GMT). No. of bitstreams: 1 Biajoli_AndreFranciscoPivato_D.pdf: 15667381 bytes, checksum: c96d7fd628b3e5359cce9f6bbe7c724c (MD5) Previous issue date: 2013<br>Resumo: Tetrafluoroboratos de arenodiazônio são compostos estáveis e de fácil preparo que têm sido largamente empregados na reação de Heck-Matsuda, permitindo o desenvolvimento de métodos rápidos, brandos e livres de fosfinas. No tocante à arilação direta de compostos (

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Krátká, Martina. "Návrh na zlepšení marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224873.

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Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benef

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Koutná, Kateřina. "Návrh komunikačního mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241488.

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This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .

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