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Thematische Bibliographien / EFFECT OF BRANDING / Bücher

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Bücher zum Thema „EFFECT OF BRANDING“

Autor: Grafiati

Veröffentlicht am 11. September 2023

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1

Joseph, Jim. The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.

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2

The experience effect: Engage your customers with a consistent and memorable brand experience. New York: AMACOM, 2010.

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3

The Olympic Games effect: How sports marketing builds strong brands. 2. Aufl. Singapore: John Wiley & Sons, 2012.

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4

The Olympic Games effect: How sports marketing builds strong brands. Singapore: John Wiley & Sons Asia, 2008.

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5

Designing brand identity: An essential guide for the whole branding team. Hoboken, New Jersey: John Wiley & Sons, Inc., 2012.

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6

Hakanen, Ernest A. Branding the teleself: Media effects discourse and the changing self. Lanham: Lexington Books, 2007.

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7

Keller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Cambridge, Mass: Marketing Science Institute, 1997.

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8

Advertising Effect: How to Change Behaviour. Oxford University Press Australia & New Zealand, 2014.

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9

Hit Brands. Palgrave Macmillan, 2013.

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10

Victionary. Illustrative Branding. Victionary, 2014.

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11

Department of Defense. Effect of Branding on the Success or Failure of Nonviolent Mass Movements - Case Studies of the Civil Rights Movement, Montgomery Bus Boycott and Martin Luther King, Jr. , and Occupy Wall Street. Independently Published, 2018.

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12

Hakanen, Ernest A. Branding the Teleself: Media Effects Discourse and the Changing Self. Lexington Books/Fortress Academic, 2010.

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13

Branding the Teleself: Media Effects Discourse and the Changing Self. Lexington Books, 2007.

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14

Hakanen, Ernest A. Branding the Teleself: Media Effects Discourse and the Changing Self. Lexington Books/Fortress Academic, 2007.

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15

Hakanen, Ernest A. Branding the Teleself: Media Effects Discourse and the Changing Self. Lexington Books/Fortress Academic, 2007.

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16

Kuenzler, Adrian. Summary of Results. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190698577.003.0008.

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The persuasive force of the accepted account’s property logic has driven antitrust and intellectual property law jurisprudence for at least the past three decades. It has been through the theory of trademark ownership and the commercial strategy of branding that these laws led the courts to comprehend markets as fundamentally bifurcated—as operating according to discrete types of interbrand and intrabrand competition—a division that had an effect far beyond the confines of trademark law and resonates today in the way government agencies and courts evaluate the emerging challenges of the networked economy along the previously introduced distinction between intertype and intratype competition. While the government in its appeal to the Supreme Court in ...

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17

Al-Tamimi, Nawaf, und Azzam Amin. Qatar's Nation Branding and Soft Power: Exploring the Effects on National Identity and International Stance. Springer, 2023.

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18

Al-Tamimi, Nawaf, und Azzam Amin. Qatar's Nation Branding and Soft Power: Exploring the Effects on National Identity and International Stance. Springer, 2023.

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19

Bestor, Theodore C. Washoku, Far and Near. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190240400.003.0006.

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This chapter analyzes the politics of cultural heritage and gastrodiplomacy, or official efforts at “edible nation branding” designed to increase trade, tourism, and national soft power. It explains how and why most Japanese conceive of washoku as a conceptual category in contrast with yōshoku, or Euro-American cuisine. Tracing Japan's pursuit of a UNESCO designation for washoku as an intangible cultural treasure, the chapter details how officials sought the award for both foreign recognition and to encourage the domestic public to consume more traditional foodstuffs. It also describes how a failed earlier effort to strictly regulate Japanese restaurants abroad, ridiculed as “the sushi police,” has led state agencies to adopt softer and more inclusive campaigns to promote washoku.

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20

Malka, Adam. Men of Mobtown. University of North Carolina Press, 2018. http://dx.doi.org/10.5149/northcarolina/9781469636290.001.0001.

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What if racialized mass incarceration is not a perversion of our criminal justice system’s liberal ideals, but rather a natural conclusion? Adam Malka raises this disturbing possibility through a gripping look at the origins of modern policing in the influential hub of Baltimore during and after slavery’s final decades. He argues that America’s new professional police forces and prisons were developed to expand, not curb, the reach of white vigilantes, and are best understood as a uniformed wing of the gangs that controlled free black people by branding them—and treating them—as criminals. The post–Civil War triumph of liberal ideals thus also marked a triumph of an institutionalized belief in black criminality. Mass incarceration may be a recent phenomenon, but the problems that undergird the “new Jim Crow” are very, very old. As Malka makes clear, a real reckoning with this national calamity requires not easy reforms but a deeper, more radical effort to overcome the racial legacies encoded into the very DNA of our police institutions.

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21

Publications, Customeyes. Brandi My Story Book: Personalized Letter B First Name Blank Draw & Write Storybook Paper Glossy Pink & Blue Watercolor Effect Cover Write & Illustrate Storytelling Midline Dash Workbook for Pre-K & Kindergarten 1st 2nd 3rd Grade Students (K-1, K-2, K. Independently Published, 2019.

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