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Thematische Bibliographien / Internationell strategi / Dissertationen

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Dissertationen zum Thema „Internationell strategi“

Autor: Grafiati

Veröffentlicht am 29. Juni 2021

Zuletzt aktualisiert am 29. Juli 2025

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1

Carlsson, Kjell. "Svensk flygstridsledning i en internationell kontext." Thesis, Försvarshögskolan, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-1481.

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Syftet med denna uppsats är att bidra till ökad förståelse för vilka utmaningar svensk flygstridsledning stårinför i utvecklandet av en internationellt fungerande flygstridsledning. Begreppet interoperabilitet har inledningsvisbeskrivits ur Försvarsmaktens perspektiv för att därefter ges en vidare tolkning genom MichaelCodners teorimodell. En enkätundersökning ställd till flygstridsledare visade att de viktigaste faktorer förinteroperabilitet på stridsteknisk nivå inte överensstämde med militärstrategiska nivåns tekniska fokus förinteroperabilitet.Flygstridsledarnas identifierade faktorer, str

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Jakobsson, Melinda, and Gustav Kivilo. "En internationell aktör från start – En studie om hur svenska e-handlare påverkar de internationella kunderna till köp." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35765.

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Syftet med denna uppsats är att undersöka hur svenska e-handlare bygger strategier för att nå den internationella kunden. Författarna finner ämnet viktigt att studera då det är brist på empiriskt forskning kring huruvida e-handlare integrerar strategier för kundbevarandet i deras affärsstrategi. Ett huvudproblem och tre delfrågor har formulerats, vilket kommer ligga till grund för uppsatsen och dess syfte. De teoretiska referensramar som använts i studien är: strategier för kundbeteende, kundrelationer samt uppfattade risker. Den metodologiska strategin som uppsatsen grundas i är en abduktiv f

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Kidane, Simret. "International plastics manufacturing companies’ response to covid-19 in terms of changes in strategy and sourcing." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45959.

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The purpose of this thesis is to study how international Swedish plastics manufacturing companies have responded to covid-19 in terms of changes regarding corporate and business unit strategy and global sourcing. As research type a case study consisting of three case companies was applied. Mainly qualitative data using interviews were collected. The conclusions are that a regionalisation of the location of business units of a corporate group and a regionalisation of corporate strategies may take place and that covid-19 may enhance the process of regionalisation of sourcing of the case companie

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Andersson, Johan, and Oliver Lindqvist. "Corporate Social Responsibility (CSR) i en internationell kontext : En studie om svenska företag i Brasilien." Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-33012.

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Huvudsyftet med denna studie är att kartlägga huruvida svenska företag anpassar sina CSR-strategier i en internationell kontext. Studien har även ett delsyfte som ämnar att undersöka koordinationen mellan huvudkontor och dotterbolag samt vilka anledningar som ligger bakom vald strategi. Studien har utförts i form av en fallstudie bestående av en metodtriangulering. Trianguleringen består av kvantitativa innehållsanalyser och kvalitativa semistrukturerade intervjuer. De resultat som frambringats visar att en majoritet av de svenska företagen i studien använder en global CSR-strategi. Dessutom s

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ROUX, PAUL. "International Business Expansion : A guide to decision-making for greenfield expansions." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-301274.

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Globalization has gradually increased exchanges and connections between countries. For companies, globalization entails enhanced opportunity. They embrace a broader set of business possibilities, and leverage resources in foreign countries, by growing their business abroad. The process of organic growth via the creation of a greenfield subsidiary will be studied in this paper. Such expansion can be challenging due to the number of unknown parameters involved, making greenfield expansions a risky investment. To manage risks and to increase the chances ofsuccess, firms have to analyze a diverse

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Cederborg, Patric, and Viktor Olsson. "Det finns två sidor av samma mynt : Hur den svenska valutakursen påverkar små- och medelstora tillverkningsföretags internationella konkurrenskraft." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-27401.

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Syftet med denna uppsats är att studera hur svenska små- och medelstora tillverkningsföretag eventuellt påverkas i tider då den svenska valutakursen fluktuerar och förstärks kraftigt. Vidare har målet med uppsatsen varit att studera om, och i så fall hur dessa företags internationella konkurrenskraft och strategier påverkats som en effekt av den svenska valutakursens fluktuationer. Den teoretiska referensramen inkluderar huvudsakligen teorier som behandlar företags strategi och internationella konkurrenskraft. Dessa teorier har vi använt med målet att studera och förklara hur företag hanterar

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Hubačka, Miroslav. "Strategická analýza společnosti Zepter International s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11124.

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The aim of this work is to describe tools and methods that are used to carry out strategic analysis and using these tools and methods to carry out strategic analysis of Zepter International Ltd. Finally, this work propose the necessary recommendations and measures which should be guided by the company.

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Novotný, Jiří. "Fundraisning Strategy in a Nonprofit Organization." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-71867.

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This thesis aims to map the history and development of fundraising in the world, particularly in the United States. It also describes the modern theoretical concepts, which are currently being used for the preparation and planning of fundraising strategy. The practical section consists of analysis of the Czech branch of the global organization Transparency International and the evaluation of its fundraising strategy with a focus on individual and corporate donors.

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Almström, Knut Albin Pär. "The 'Strategic Actor' and Public Security Strategy : A theoretically explorative study of how the concept of strategic actor can be developed, to increase understanding of states' and intergovernmental organizations' strategic reasoning." Thesis, Försvarshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-5430.

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With the aim of contributing one aspect to the international relations enterprise of understanding the grounds for security policy action, this essay makes a theoretical exploration of the basis for security strategy-making on the political level, with the aid of a multidisciplinary framework for analysis (combining research on strategy, narratives and role theory). Developing the concept of strategic actor by assessing its constitution through aspects of strategic theory (e.g. theories of action), role enactment, and strategic narratives, enables the study to construct an analytical tool whic

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Arvnäs, Julia, and Sofia Svensson. "Outdoorbranschen - den jordnära vägen till internationell verksamhet : En studie om internationella marknadsval." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167508.

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Bakgrund Intresset för friluftsliv ökar markant inom Sverige. Det finns en enorm efterfrågan på svenska outdoorprodukter som är kända för sin kvalitet, design och funktionalitet -de har ett mycket gott rykte utomlands. Internationalisering blir en allt större del i outdoorföretagens verksamheter. Trots att valet av internationell marknad är ett av de mest centrala beslutenhar det gjorts förhållandevis lite forskning på området. Det är därför av betydelse att genomföra en studie med kvalitativ metodologi som på ett djupare och mer ingående sätt förklarar de svenska outdoorföretagens strategi vi

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Kaushal, Sidharth. "Reconceptualising strategic culture as a focal point : the impact of strategic culture on a nation's grand strategy." Thesis, London School of Economics and Political Science (University of London), 2018. http://etheses.lse.ac.uk/3841/.

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This thesis proposes to remedy some of the theoretical lacunae surrounding the topic of strategic culture by reconceptualising it in a way that is compatible with existing expected utility models of executive choice. Current theorising regarding strategic culture has been paralysed by an ongoing debate between the first and third generations of strategic culture theorists and by the persistent inability of scholars to provide a predictive framework based on the concept - meaning that it is unable to operate as anything other than a residual variable. The hypothesis of this thesis is that conce

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Blackwell, Rodney D. (Rodney Dean). "Strategy, Structure, and Performance of U.S.-Based Multinational Organizations: A Fit Theory Study." Thesis, University of North Texas, 1997. https://digital.library.unt.edu/ark:/67531/metadc278252/.

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The research question addressed by the study asks, "Is international integration strategic and departmental structural fit a predictor of performance in U.S.-based, single-business multinational organizations?" The study is designed to extend existing research in international integration strategy, which is often called "global strategy," "globalization," or "internationalization" in the popular press and academic research literature.

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Silove, Nina. "Do great powers plan grand strategies? : the effects of strategic plans on the formation of grand strategy." Thesis, University of Oxford, 2014. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.711731.

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Ahmadova, Elmira. "International Strategy of Baku Glass Company." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114370.

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This thesis provides the analysis of the glass production company BAKU GLASS LLC located in the Republic of Azerbaijan, and proposes a possible expansion strategy that will enhance its international presence abroad. More specifically, it has been demonstrated in the thesis that Georgian glass market has a certain potential taking into account its fast growing economic growth and other areas of the economy. For this purpose, a thorough analysis of the most important sectors that include environmental study of the glass industry in Georgia was carried out. As a result the joint venture with the

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Holmgren, Kate, and Gustav Lindeborg. "Intresset för internationella fastighetsinvesteringar." Thesis, KTH, Fastigheter och byggande, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169064.

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Mahala, A. (Abinash). "Strategic management of sales as globalization increased:a study on global account management, strategy and drivers." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201702231231.

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Global Account Management (GAM) is a global strategic, relationship oriented and marketing management program. In today’s highly competitive business scenario GAM has become one of the most significant strategic alliance by many companies with their customers to have the competitive advantage over their counter-part. It is a systematically approached program specifically in sales for managing strategically important customers globally. It is an ongoing process since many years now for all the global companies even though the rate of success is not so fast. Globalization has got an important ro

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Vaculíková, Michaela. "Marketingová strategie společnosti SAP." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71886.

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The thesis deals with marketing strategy of SAP, important software company in B2B market. Goal of this thesis is to use theoretical knowledge to describe and analyse marketing strategy of SAP and at the same time to analyse efectivity of database marketing team. Database marketing team is one of the most important things that lead to successful marketing strategy and this thesis will propose possible solutions to discovered shortcomings of this team. The thesis contains not only theoretical information about international marketing strategy but it shows real marketing strategy of SAP and its

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Hofmannová, Veronika. "Adaptace marketingové strategie společnosti Chipotle na českém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261788.

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This Diploma thesis deals with chain of fast food restaurants named Chipotle, which is predominantly known in the United States of America, and its potential entry into the Czech market. The thesis analyzes the marketing strategy of the company and applies its adaptation for the Czech market. The competitive advantage of the company is using local organic raw ingredients of high quality; therefore, the thesis examines the Czech people´s interest in Mexican cuisine as well as issues of sustainable development. The aim of the thesis is to analyze the marketing strategy of the chain of restaurant

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Rajdlová, Lucie. "Marketingová strategie GUARANT International." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136226.

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GUARANT International is a professional organizer of congress and conference services in the Czech Republic with more than 20 years experience in this field. The main aim of this thesis is to analyse the current marketing strategy of GUARANT International focused on marketing communication. Within that I will evaluate current marketing strategy focused on marketing communication and I will suggest appropriate solution leading to improvement. Another objective of this thesis is to monitor the Czech market in event organizing, to analyse the competitive environment in this field and evaluate the

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Lake, Jordan. "International development -- A look at the future. New challenges for well established companies." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72770.

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My paper tries to cover as many fields of internationalization as possible. It is a look at the very actual situation after the financial crisis but also comes with some predictions about the close future. Public and worldwide organizations such as WTO are a critical point in my analysis, as well as country penetration strategies. My objective was to determine where globalization has leaded us, in which direction and more importantly in which countries. Also, it is explained how complex can be a multinational in different countries and the important aspects of control in between subsidiaries.

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Andersson, Rosalinn, and Sofie Gustavsson. "Med säljaren i huvudrollen : En studie om tjänsteföretags internationalisering samt internationella försäljning." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35718.

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Syftet med den här undersökningen är att studera, och identifiera tillvägagångssätt för tjänsteföretag att internationalisera sig samt sälja sina produkter. För att göra det, samt att kunna kartlägga ett eventuellt mönster är det väsentligt att öka förståelsen kring hur försäljningen av tjänsten går till samt hur säljaren hanterar de kulturella skillnader som uppstår vid internationalisering. Vi har valt en kvalitativ metod, med en deduktiv ansats för undersökningen där utgångspunkt finns i teori. Den teoretiska referensramen inkluderar välkända modeller som beskriver företags processer vid e

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Višňovská, Lenka. "Komunikačná stratégia spoločnosti Guarant International spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16461.

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The thesis deals with the marketing communication of the selected company. The theoretical part follows the theoretical perspective on marketing communication and particularly marketing of services. The third chapter analyzes a specific company, its activity and market position. The fourth chapter is devoted to communication strategy and communication tools of the company. The last chapter evaluates the tools and gives suggestions to improve communication.

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KATACH, Wail. "The strategic relation between international trade & internationalization FDI : incentives & strategy effects & risk management." Doctoral thesis, Università degli studi di Bergamo, 2008. http://hdl.handle.net/10446/56.

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Liu, Tan-Ya. "International Brand Management of Taiwanese Companies." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10802.

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Nowadays business environment becomes more and more competitive; companies are forced to enhance their position through strengthening of their marketing strategies and brand management. To build a brand and to develop brand management is a huge challenge for Taiwanese original design manufacturers (ODMs) or original equipment manufacturers (OEMs) as they focus more on contract manufacturing. The thesis identifies main strength and weakness of Taiwanese original design manufacturers (ODMs) or original equipment manufacturers (OEMs). Moreover, the study focus on the path and development of Taiwa

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Pohanková, Petra. "Mezinárodní marketingová strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18284.

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The aim of the thesis is to analyse selected important issues caused by expansion of Internet during past years and its implications in increased usage by companies. The goal is to describe possible framework for performing sufficient analysis of the company and to define and create international marketing strategy using concrete example of company from the pet industry.

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Parkinson, Neil. "Navigating Stremes. Conceptualising, Activating, and Legitimising Strategic Change within BBC International News." Thesis, University of Bradford, 2014. http://hdl.handle.net/10454/7230.

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This thesis considers strategic change from the novel perspective of a manager practically ‘activating’ it within a complex organisation. It involved 18 months of action research and participant observation within BBC Global News, where joint processes were developed across two converging businesses. A journal was maintained of meetings and events, access was granted to internal documentation, and 12 interviews were conducted. One contribution of this thesis is a new conceptualisation of the developing elements of organisational strategic posture and related environmental events as ‘stremes’:

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Mamonienė, Inga. "Odontologinės įrangos gamybos įmonės tarptautinio marketingo strategijos formavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060607_163336-87951.

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In this master‘s work problems of international marketing strategies formation in odontological equipment enterprise was formulated, theoretical works by different Lithuanian and foreign authors about models of international marketing strategies formation have been analyzed and systemized. Analysis of environments from the point of production enterprises was done, penetration to the international markets strategies and singularity of strategies formation in the production enterprises were analysed. There were presented the singularities of the activity of the researched enterprise, also analys

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Folmerz, Nicklas. "Jakten på den fullständiga strategin : Ett analytiskt ramverk för vad som bör vara utmärkande för en fullständig strategi vid internationella insatser." Thesis, Försvarshögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-4685.

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Historien visar att en avsaknad av en ledande idé kan få förödande konsekvenser. Det är svårt att jämföra dagens Sverige med de krigförande nationerna under andra världskriget, samt de förödande effekterna som en avsaknad av en strategi medförde räknat i förstörelse, död och lidande. Detta väcker frågan om Sverige har en utvecklad strategi för sitt internationella engagemang i allmänhet, och vid internationella insatser där det militära maktmedlet används i synnerhet. För Försvarsmakten kan det finnas ett mervärde med en övergripande strategi, en så kallad fullständig strategi. Denna strategi

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Brenner, Sebastian Andreas. "Diagnosis of the Strategic Position of Kanndas S.A. de C.V., a Company in the Renewable Energy Sector, and Development of its Communication Strategy." Thesis, Universidad de las Américas Puebla, 2013. http://catarina.udlap.mx/u_dl_a/tales/documentos/bce/brenner_sa/.

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Kanndas S.A. de C.V. is a company operating in the renewable energy market in Puebla, Mexico, for which a communication strategy has been developed. The main challenges for the company are to be found, on one hand, within its own potential market, as there is a lack of knowledge about the photovoltaic technology as well as a restrained attitude towards mid- to long-term investments. On the other hand, Kanndas´ main competitor is the Mexican tariff system itself, which unsustainably subsidizes electricity tariffs as well as the lack of governmental promotion of renewable energy investments in g

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LORRE, NAWFAL SAKINA. "La strategie internationale des banques francaises." Paris 2, 1992. http://www.theses.fr/1992PA020061.

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La strategie internationale des banques francaises la strategie internationale des banques a travers l'analyse de celle des banques francaises, a ete apprehendee d'un point de vue theorique et empirique. De telles approches ont montre l'importance de l'evolution de l'environnement bancaire. La dereglementation et le progres technologique y occupent une place preponderante. La theorie de la firme bancaire a evolue au gre du role de la banque au sein de l'economie. En outre. La banque devient une firme de moins en moins specifique, puisqu'elle opere sur un marche national et international de plu

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Flejzor, Lauren. "Explaining strategic change in international organisations." Thesis, London School of Economics and Political Science (University of London), 2006. http://etheses.lse.ac.uk/1913/.

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This thesis explains the processes and varying outputs of international organisational change. Specifically, it examines how and why strategic change in international organisations varies across one global thematic area: forests. Three types of change - punctuated, incremental and regressive - resulted in a number of international organisations from May 1994-May 2005. Change processes in the forest arena are particularly complex and political, and provide for highly variable planning approaches. Yet, little is known about the way in which strategic change processes occurred in these organisati

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Kwok, Ki-wa Joyce, and 郭其華. "Hong Kong international telecommunications: strategic issues." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B3126802X.

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Kwok, Ki-wa Joyce. "Hong Kong international telecommunications : strategic issues /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1883727X.

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Klímová, Eva. "Návrh strategie rozšíření produktu Kofola na rakouský trh." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74704.

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The first part of the thesis describes the theories of international marketing. The second part deals with analysis of the company and brand Kofola at the Czech market, and summarizes the basic specifics of the company's expansion to Slovakia, Poland, Hungary and Russia. The final part is devoted to analysis of Austrian soft-drinks market and drafts a strategy for Kofola there.

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Pichler, Pavel. "Značková strategie v mezinárodním marketingu." Doctoral thesis, Vysoká škola ekonomická v Praze, 2005. http://www.nusl.cz/ntk/nusl-77053.

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Brand strategy is one of the key factors influencing the companies' success on the domestic as well as international markets. Brand is a fenomenon, which all consumers, suppliers and companies encounter on daily basis and therefore this topic deserves a proper attention. The main objective of this doctoral thesis is to present a comprehensive overview of the brand strategy in international marketing. There is an intention to provide a definition of brand (trademark) and describe the importance of a brand and make a summary of theoretical and practical knowledge about brands and brand strategy

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Doan, Ngoc Han. "Vstup značky MIssha na český trh a její marketingová strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201088.

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The aim of this work is to describe the entry of the brand Missha to the Czech market and to analyze its marketing strategy. Then to propose recommendations for possible changes in the use of marketing communication tools to enhance observed indicators of the company's strategy. For the creation of the theoretical part the methods of literature search and compilation are used. Available secondary data are used to obtain data for analysis, also analysis of MML-TGI data are used for this thesis and qualitative research such as personal interviews with Missha customers.

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Sowell, Patrick Wm. "Maintaining US Preeminence in a Hazardous Commons: Developing National Security Space Strategy to Address the Strategic Environment." Miami University Honors Theses / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1304110944.

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Mezgebu, Deborah. "Kvalitativ studie: svenska pensionsinstitut : Internationell investeringsstrategi mot fastigheter." Thesis, KTH, Fastigheter och byggande, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-213131.

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Det finns det goda argument för internationell portföljdiversifiering: marknader rör sig inte synkroniserat och genom att exponera mot olika marknader minskar den totala risken i portföljen. Mogna kapitalmarknader, där stora institutionella investerare har ett strukturellt överutbud av kapital, kan välja att förflytta en del kapitalöverskottet utomlands. Genom att flytta kapital till andra tillväxt- eller utvecklingsstäder, kan lika eller bättre avkastning erhållas samtidigt som risken i portföljen diversifieras. Internationell diversifiering medför även en del hinder och risker, men många av

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Azam, Akbar <1974&gt. "Strategic decision making in international firms: effect of top management team internationalization on international strategic decision process." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amsdottorato.unibo.it/6886/1/azam_akbar_tesi.pdf.

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In this research project, I have integrated two research streams on international strategic decisions making in international firms: upper echelons or top management teams (TMT) internationalization research and international strategic decision making process research. Both research streams in international business literature have evolved independently, but there is a potential in combining these two streams of research. The first empirical paper “TMT internationalization and international strategic decision making process: a decision level analysis of rationality, speed, and performance” exp

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Azam, Akbar <1974&gt. "Strategic decision making in international firms: effect of top management team internationalization on international strategic decision process." Doctoral thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amsdottorato.unibo.it/6886/.

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In this research project, I have integrated two research streams on international strategic decisions making in international firms: upper echelons or top management teams (TMT) internationalization research and international strategic decision making process research. Both research streams in international business literature have evolved independently, but there is a potential in combining these two streams of research. The first empirical paper “TMT internationalization and international strategic decision making process: a decision level analysis of rationality, speed, and performance” exp

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Albino, pimentel Joao eduardo. "Three Essays on the Influence of Political Connections on Firms International Expansion Strategy." Thesis, Université Paris-Saclay (ComUE), 2016. http://www.theses.fr/2016SACLH003/document.

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Cette thèse est composée de trois essais, chacun contribuant à mieux comprendre la façon dont différents types de relations politiques affectent les stratégies d'expansion internationale et la performance des entreprises. Le premier essai examine le rôle des relations politiques comme modérateur de la relation entre les attributs du pays hôte et le choix d’investir dans ce pays par des entreprises. Nous examinons le cas des premiers investissements dans les pays concernés par des entreprises du secteur manufacturier au cours de la période 2003-2010. Les autres essais examinent le rôle des rela

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Spall, Nadja. "Internationale Markenpolitik : Definitionen, Grundlagen, Strategien /." Saarbrücken : VDM, Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2914364&prov=M&dok_var=1&dok_ext=htm.

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Spall, Nadja. "Internationale Markenpolitik Definitionen, Grundlagen, Strategien." Saarbrücken VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2914364&prov=M&dok_var=1&dok_ext=htm.

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44

Drahota, Jiří. "Vstup české firmy na trh Spolkové republiky Německo prostřednictvím e-shopu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197475.

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This master thesis concentrates especially on practical aspects of entrance of a specific Czech company to the German market through e-commerce. Therefore the thesis affects the whole process from the primary situation analysis prior to entering the market, through entrance strategy making process, partial marketing and financial strategies assembly, logistic and financial partners selection, concluded by launching the e-shop itself and processes of the strategic success factors evaluation. The first objective of this thesis is to create a strategy plan of entrance to the German market through

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Steingruber, William G. (William George). "Strategic International Human Resource Management: an Analysis of the Relationship between International Strategic Positioning and the Degree of Integrated Strategic Human Resource Management." Thesis, University of North Texas, 1996. https://digital.library.unt.edu/ark:/67531/metadc278946/.

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In Strategic International Human Resource Management (SIHRM), the human resource function is actively involved in the strategic activities of the firm. While the idea holds promise as a useful response to global competition, previous research has provided limited supporting empirical evidence. Specifically, few studies have sought to equate certain outcomes with the degree of SIHRM practiced across various types of international firms. By separating firms into categories such as multidomestic, global, and hybrid, and by classifying SIHRM according to the degree of integration with strategic pl

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Hnyková, Petra. "Marketingová strategie firmy GROUPE SEB." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11093.

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This thesis analyses marketing strategy of international company Groupe SEB that operates on the market of small domestic appliances and cookware. The company strategically manages portfolio of several international and regional brands. In my work I speak about the theoretical background of the international marketing principles and focus on the analysis of the marketing strategy of each brand with concrete examples and comparison.

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Šoltésová, Katarína. "Finančné nástroje podpory exportu v Českej republike a v Taliansku a ich komparácia." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76703.

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The state financial support of export is a part of the general economic policy of many countries. The thesis describes and compares systems of state financial support of export which are provided in the Czech republic and Italy, presented by specialized institutions (Česká exportní banka, Exportní garanční a pojišťovací společnost, Societa Italiana per le Imprese all' Estero, Istituto per i Servizi Assicurativi del Commercio Estero) and export strategies of both countries. Different aspects of comparison are the campaign and accessability of information, the institutional comparison and the pr

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Clare, Joseph Daniel. "Domestic institutions, strategic interests, and international conflict." Texas A&M University, 2006. http://hdl.handle.net/1969.1/4866.

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This dissertation explores the interactive effects of domestic audience costs and strategic interests on state behavior in international crises. I argue that the magnitude of a leaderÃ¢ÂÂs audience costs is influenced by the level of strategic interests, which leads to several predictions of crisis behavior in terms of (1) decisions to issue threats, including bluffs, (2) the credibility of these threats and the willingness of opponents to resist, and (3) crisis outcomes, including war. In the theoretical chapters, a formal model of crisis bargaining is stylized under conditions of complete

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Zafari, Hesameddin. "Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4118.

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A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers of international oilfield service companies to address new market expectations. In such competitive conditions, some marketing managers lack strategies to leverage profitability during downturns. The purpose of this multiple case study was to explore strategies that senior marketing managers of international oilfield service companies in the Middle East successfully used to enhance sales performance, revenues, and profits during periods of declining oil prices. Theory of market segmentation, targeting,

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Cheung, Cheung-ching Cherry. "Corporate strategies in international liner shipping /." Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14038924.

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