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1
Adelia Ananda Salsabila und Maria Indira Aryani. „PRAKTIK BLACK MARKET PADA KASUS PENJUALAN IPHONE SECOND DI INDONESIA TAHUN 2016–2020“. Journal Publicuho 5, Nr. 4 (08.01.2023): 1202–23. http://dx.doi.org/10.35817/publicuho.v5i4.60.
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The iPhone is a smartphone designed and marketed by Apple Inc. with a distinctive brand image. It has technological advantages that cause the iPhone to have an expensive market price. The iPhone's high price in Indonesia has led to the spread of black-market iPhones that come from black market imports and sold after a reconditioning process. Those black-market iPhones followed by unofficial repairs and without an official warranty. This research aims to discover the cause of the high sales figures of black-market iPhones in Indonesia. This research is analyzed using the theory of black-market prices and the black-market concept: supply and demand effects of legalization. This research is qualitative explanatory, which aims to see the cause and effect of the phenomena. The research showed that the high demand of the black-market iPhones in Indonesia is due to the affordable prices, different tax levels, and the forming regulation of IMEI (International Mobile Equipment Identity) validity to respond to the sales/entry of the black-market iphone in Indonesia and the existence of IMEI registration policy for imported iPhones.
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Judice, Pedro, Jorge Fouto, Miguel Horta und Sara Pereira. „Validity of iPhone health application step count in semi free-living conditions“. Acta IMEKO 13, Nr. 1 (21.03.2024): 1–7. http://dx.doi.org/10.21014/actaimeko.v13i1.1673.
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The iPhone’s validity for measuring steps has been mainly investigated under laboratory conditions, while studies that include real-world conditions are still scarce. We examined the validity of iPhones in measuring steps in real-world walking conditions, while using direct observation with video as reference. A sample of 100 adults who owned an iPhone 5S or higher was included and participants were randomly allocated to one of two protocols. Limits of Agreement (LoA), Mean Absolute Percentage Error (MAPE), linear-regression and Bland-Altman analyses were carried out. In Protocol-1, which includes straight-line and zigzag conditions, we observed a low MAPE lower than 4%. Bland-Altman analyses assessed a high accordance of approximately 6 steps under both conditions. Differences between the iPhone and direct observation were only noticeable in straight-line condition (p = 0.002). Likewise, protocol-2 (three 50-step conditions: an upward 5 % slope, a flat surface, and a downward -5% slope) showed low MAPE values (3.78 %) for the upward slope, 2.41 % for the downward slope, and 2.37 % in absence of slope), and differences between the iPhone and direct observation were only observed for the downward slope (p = 0.017), with the iPhone overestimating. Our findings revealed that iPhone might be a reliable tool for monitoring walking in real-life conditions, however, downward slope seems to generate overestimation, which deserves future investigation.
3
Keusch, Florian, und Ting Yan. „Web Versus Mobile Web“. Social Science Computer Review 35, Nr. 6 (02.11.2016): 751–69. http://dx.doi.org/10.1177/0894439316675566.
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Due to a rising mobile device penetration, Web surveys are increasingly accessed and completed on smartphones or tablets instead of desktop computers or laptops. Mobile Web surveys are also gaining popularity as an alternative self-administered data collection mode among survey researchers. We conducted a methodological experiment among iPhone owners and compared the participation and response behavior of three groups of respondents: iPhone owners who started and completed our survey on a desktop or laptop PC, iPhone owners who self-selected to complete the survey on an iPhone, and iPhone owners who started on a PC but were requested to switch to iPhone. We found that respondents who completed the survey on a PC were more likely to be male, to have a lower educational level, and to have more experience with Web surveys than mobile Web respondents, regardless of whether they used the iPhone voluntarily or were asked to switch from a PC to an iPhone. Overall, iPhone respondents had more missing data and took longer to complete the survey than respondents who answered the questions on a PC, but they also showed less straightlining behavior. There are only minimal device differences on survey answers obtained from PCs and iPhones.
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Putra, Herdian Prahmana, und Efan Elpanso. „Pengaruh Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Iphone pada Mahasiswa Universitas Bina Darma“. J-MAS (Jurnal Manajemen dan Sains) 8, Nr. 1 (29.04.2023): 170. http://dx.doi.org/10.33087/jmas.v8i1.946.
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Iphone is well-known as a high-end cellphone in Indonesia, but because of this there are many fake iphone products or iphone units whose components have been replaced (reconditioned/refurbished) and are sold at low prices. In addition, most iPhone users buy only to fulfill their lifestyle, not because of their needs. The purpose of this study was to determine the effect of brand image and lifestyle on iphone purchasing decisions for Bina Darma University students. The population in this study were Bina Darma University students who purchased iphones, the sample size in this study was 100 Bina Darma University students. This study uses primary data obtained from questionnaires and the analysis technique used is the classical assumption test, multiple regression analysis, correlation coefficient and determination. The results of this study indicate that brand image and lifestyle simultaneously have a significant effect on iphone purchasing decisions at Bina Darma University students with the results of the F-count test of (59,671) > F table (3.09) with a significance level of 0.000 <0.05.
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Puri, Widya Triananda, Wahyu Utamidewi und Luluatu Nayiroh. „Makna IPhone Bagi Sheeple di Kalangan Generasi Z“. Da'watuna: Journal of Communication and Islamic Broadcasting 4, Nr. 2 (22.08.2023): 636–45. http://dx.doi.org/10.47467/dawatuna.v4i2.4696.
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Salah satu feinomeina peingguna iPhonei dalam keihidupan seihari-hari untuk meingikuti trein sudah meinjadi topik hangat di kalangan masyarakat hampir di seluruh dunia. Dimana masyarakat seikarang seiakan beirlomba-lomba untuk meimiliki smartphonei yang satu ini. Adapun sebutan untuk penggemar setia iPhone disebut dengan istilah sheeple. Tujuan dari penelitian ini adalah ingin mengetahui Apa Makna iPhone Bagi mahasiswa Ilmu Komunikasi angkatan 2019 FISIP UNSIKA sebagai pengguna iPhone dari kalangan Generasi Z. Penelitian ini menggunakan jenis penelitian kualitatif dengan menggunakan pendekatan Fenomenologi. Teknik pengumpulan data dilakukan dengan cara observasi non partisipan, wawancara mendalam dan dokumentasi. Teknik analisis data menggunakan teknik dari Miles dan Huberman yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Penentuan informan menggunakan teknik purposive sampling. Hasil penelitian diperoleh bahwa makna iPhone bagi para informan adalah Pertama, sebagai alat kepercayaan diri. Kedua, sebagai alat kepuasan diri. Ketiga, sebagai alat penunjang bermedia sosial dan Keempat, sebagai alat penunjang segala aktivitas.
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Munthe, Muhammad Royhan, und Abd Rahman Harahap. „Penyalahgunaan Akun pada Handphone Iphone Perspektif Ibnu Taimiyah (Studi pada Akun Jual Beli Online di Kota Medan)“. AL-MANHAJ: Jurnal Hukum dan Pranata Sosial Islam 5, Nr. 1 (04.03.2023): 321–30. http://dx.doi.org/10.37680/almanhaj.v5i1.2355.
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Collaboration with iPhone users is cooperation in the form of services in providing a visual display by providing photo and video services via iPhone mobile phones. To do this, the owner of an online buying and selling account must provide the password from his buying and selling account to the iPhone service and video owner. The purpose and focus of this research is to find out the law of cooperation on the iPhone in the Islamic perspective of Ibnu Taimiyah in the city of Medan. The methods used by the author are Library Research and Field Research with a normative-empirical approach. The results of this study are based on the perspective of Ibnu Taimiyah which is related to all kinds of business, namely to uphold justice in doing business. Therefore, cooperation in photo and video services for iPhones is very dangerous for personal data and in this collaboration there is no la dharar principle, namely the principle of not hurting each other.
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Purnama hidayat, Lalu wahyudi, Junaidi Sagir und Rusminah Hs. „Vol 2 No.3 Sept PENGARUH BRAND AWARNESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP MINAT PEMBELIAN ULANG IPHONE PADA MAHASISWA UNIVERSITAS MATARAM“. Jurnal Riset Pemasaran 2, Nr. 3 (01.09.2023): 47–55. http://dx.doi.org/10.29303/jrp.v2i3.3284.
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ABSTRAK
Pengaruh Brand Loyalty, Perceived Quality, dan Brand Awareness terhadap Minat Mahasiswa Universitas Mataram Membeli iPhone Keinginan dan perilaku konsumen, khususnya pengguna iPhone di kalangan mahasiswa Universitas Mataram, untuk membeli kembali suatu produk berdasarkan tingkat kepuasan yang diinginkan terhadap produk ini dikenal sebagai niat pembelian kembali. Karena mereknya yang kuat, iPhone menjadi pilihan mayoritas mahasiswa Universitas Mataram dan dianggap sebagai barang high-end. Selain itu, penjajakan ini diharapkan dapat melihat apakah unsur-unsur Brand Mindfulness, Brand Affiliation, Saw Quality dan Brand Dependability berdampak pada Minat Repurchasing Iphone di Mahasiswa Mataram College. Pemeriksaan kuantitatif dengan metodologi kooperatif kausal akan diarahkan untuk menentukan pengaruh faktor bebas terhadap tujuan pembelian ulang iPhone. Strategi pemilahan informasi yang akan digunakan adalah contoh review dengan contoh keseluruhan 130 responden yang menggunakan prosedur pemeriksaan non-kemungkinan dengan teknik pengujian purposive. Menurut temuan penelitian tersebut, niat mahasiswa Universitas Mataram untuk membeli kembali iPhone secara signifikan dipengaruhi oleh kesadaran merek. Niat untuk membeli kembali iPhone ditemukan secara positif dan signifikan dipengaruhi oleh kesadaran merek, asosiasi merek, persepsi kualitas, dan loyalitas merek di kalangan mahasiswa Universitas Mataram.
ABSTRACT
The Effects of Brand Loyalty, Perceived Quality, and Brand Awareness on Mataram University Students' Interest in Buying an iPhone The desire and behavior of consumers, particularly iPhone users among students at Mataram University, to repurchase a product based on the desired level of satisfaction with the product is known as repurchase intention. Because of its strong brand, the iPhone is the choice of the majority of Mataram University students and is regarded as a high-end item. What's more, this exploration expects to see if the elements of Brand Mindfulness, Brand Affiliation, Saw Quality and Brand Dependability impact the Interest in Repurchasing Iphone in Mataram College Understudies. Quantitative examination with a causal cooperative methodology will be directed to decide the impact of the free factors on the aim to repurchase the iPhone. The information assortment strategy to be utilized is an example review with an all out example of 130 respondents utilizing a non-likelihood examining procedure with a purposive testing technique. According to the study's findings, Mataram University students' intentions to repurchase iPhones were significantly influenced by brand awareness. The intention to repurchase an iPhone was found to be positively and significantly influenced by brand awareness, brand association, perceived quality, and brand loyalty among Mataram University students..
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Luo, Zhi Feng, Chao Sun und Shun Xiang Wu. „Fetching Address Book Info of iPhone OS“. Advanced Materials Research 204-210 (Februar 2011): 1266–69. http://dx.doi.org/10.4028/www.scientific.net/amr.204-210.1266.
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With the rapid development of mobile technology, the mobile phones has gradually become an indispensable part in everybody’s life, and it is replacing the computer’s position step by step. The iPhone is a smart phone made of Apple Company, which opens a new era of software for mobile devices. At the same time, iOS(iPhone’s operating system) has become one of most competitive mobile communications operating systems. The Apple’s protection for security makes the iPhone owners hardly control their phone through the root (highest authority). It is so difficult to manage the information effetely with iPhone, such as contacts’ information or SMS. The paper introduced two approaches to get the contacts’ information in iPhone and restore them with vCard. At last, we managed the output file on MAC.
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Wiens, Kyle, und Peter Corcoran. „Repairability Smackdown II: iPhone versus iPhone“. IEEE Consumer Electronics Magazine 3, Nr. 1 (Januar 2014): 19–24. http://dx.doi.org/10.1109/mce.2013.2284933.
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Ismunandar dan Irma Mardian. „PENGARUH LIFESTYLE DAN KEPRIBADIAN TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA MASYARAKATKOTA BIMA“. JOURNAL SCIENTIFIC OF MANDALIKA (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 2, Nr. 10 (30.10.2021): 494–500. http://dx.doi.org/10.36312/10.36312/vol2iss10pp494-500.
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Tuntutan akan kebutuhan informasi yang sangat cepat dan mudah membuat para produsen yang bergerak dalam bidang komunikasi melakukan inovasi baru denganmenciptakan alat komunikasi yang praktis, salah satunya yaitu menciptakan teleponseluler atau yang lebih dikenal dengan handphone. Salah satu merek smarphone yang sangat terkenal adalah iphone. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh lifestyle dan kepribadian terhadap keputusan pembelian iPhone pada masyarakat Kota Bima.Populasi dalam penelitian ini adalah semua konsumen yang pernahmelakukan pembelian iphoneDi Kota Bima yang jumlahnya tidak bisa diukur dengan pasti (unknown population).Sampel dalam penelitian ini berjumlah 80 responden menggunakan teknik accidental sampling.Teknik pengumpulan data menggunakan kuesioner dengan skala Likert, yang masing-masing telah diuji dan telah memenuhi persyaratan validitas dan reliabilitas.Analisis data menggunakan regresi linier sederhana dan pengujian hipotesis menggunakan uji signifikansi parsial (uji t).Hasil dalam penelitian ini menunjukanLifestyle tidak berpengaruh terhadap Keputusan pembelian iphone pada masyarakat Kota Bima. Sedangkan variabel kepribadian berpengaruh terhadap Keputusan pembelian iphone pada masyarakat Kota Bima.
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Kania, Dessy. „HEGEMONIC RELATIONS IN GENDERING THE TECHNOLOGY: The Case of Apple’s @idevice.indonesia Community“. Journal Communication Spectrum 11, Nr. 1 (01.02.2021): 39–51. http://dx.doi.org/10.36782/jcs.v11i1.2098.
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This article dissects the practice of gender typification of the iPhone through three layers and explore how the hegemonic relationship between Apple, the community; the moderator and its members. Combining Judith Williamson's semiotics approach and the theory of encoding-decoding from Stuart Hall, it was found that there were differences in gender construction between Apple and the moderator of @idevice.indonesia community and its members. Apple has never explicitly proclaimed the iPhone as a sexed product, if so they have used subtle gender typifications through color coding, objects, and design. Whereas the @ idevice.indonesia community and members, carry out gender typification closely with stereotypes within patriarchal culture. This finding explains that prosumer such as @ idevice.indonesia community and its member has benefited Apple because as a producer, they continues to echoes iPhone through various uploads and comments on Instagram @ idevice.indonesia. On the other hand, prosumer was detrimental to Apple in terms of ideology because it destitute the gender awareness and gender bender ideas that Apple has carried throughout the iPhone’s marketing effort. The @ idevice.indonesia community and its member has ultimately looked at iPhone as a feminine product in a binary gender perspective.
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Omori, MichaelI. „iPhone now“. Journal of Emergencies, Trauma and Shock 1, Nr. 1 (2008): 58. http://dx.doi.org/10.4103/0974-2700.41793.
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Mistry, Nilay R., Binoj Koshy, Mohindersinh Dahiya, Chirag Chaudhary, Harshal Patel, Dhaval Parekh, Jaidip Kotak, Komal Nayi und Priyanka Badva. „iPhone Forensics“. International Journal of Information Security and Privacy 10, Nr. 3 (Juli 2016): 10–24. http://dx.doi.org/10.4018/ijisp.2016070102.
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Smartphone usage has increased in the recent past and has become an extension of the personal computer, so has the complexity of forensic investigation. Vital information on these devices makes them more critical especially when it is part of investigative evidences. The challenge here is the extraction of data, especially when the phone is logically or physically damaged. Chip-off is a niche technique, involving removal of Flash Memory chip with due sophistication, this then is subjected to direct extraction and analysis. Apple iPhones are robust and well locked; the study performed chip-off on model A1203 that revealed vital forensic evidences.
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Völker, Jörg. „iPhone Security“. Datenschutz und Datensicherheit - DuD 34, Nr. 7 (24.06.2010): 486–91. http://dx.doi.org/10.1007/s11623-010-0136-x.
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Tucker, H. „iPhone Killer?“ ITNOW 51, Nr. 6 (01.11.2009): 26. http://dx.doi.org/10.1093/itnow/bwp109.
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Spitzer, M. „Kulturkiller iPhone“. Nervenheilkunde 32, Nr. 03 (2013): 153–55. http://dx.doi.org/10.1055/s-0038-1628493.
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Bratton, Benjamin H. „iPhone City“. Architectural Design 79, Nr. 4 (Juli 2009): 90–97. http://dx.doi.org/10.1002/ad.923.
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Aziz, Khanda Gharib, Rebin Rafiq und Hokar Muhamad. „An application of factor analysis to assess the influences of digital marketing on the brand building“. Journal of Linguistics and Social Sciences 1, Nr. 2 (29.09.2023): 15. http://dx.doi.org/10.24042/jlss.v1i2.17157.
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This study highlights how digital marketing has made people know more about brands and promote brands in the market through technology. The study focuses on the effects of digital marketing on the branding of a specific product, the Apple brand (iPhone). With a special focus on the factors that make the iPhone brand more popular than other brands. The purpose of this study is to investigate the concept of digital marketing and examine the effects of digital marketing on brand creation, as well as to investigate the factors that make Apple's mobile phones more popular than other brands. This study helps to identify the relationship between digital marketing and brand building in the Kurdistan Region. Through quantitative research methodology, judicial sampling was used to collect data from 184 respondents, the study targeted people who use iPhones. The scope of this study was conducted in Halabja, Sulaimani and Erbil through questionnaire forms in South Iraqi Kurdistan. The findings show that digital advertising is a significant factor in differentiating the iPhone brand, increasing brand awareness and enhancing familiarity with product variety. The study suggests that businesses should incorporate digital marketing strategies into their marketing mix to build their brands effectively.
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Benita, Elvira, Geraldy Pratama Teguh und Adelina Proboyo. „The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia“. Petra International Journal of Business Studies 6, Nr. 2 (29.12.2023): 175–84. http://dx.doi.org/10.9744/petraijbs.6.2.175-184.
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With the widespread adoption of digital technology and the emergence of various smartphone brands worldwide, this research explores how these brands should adapt to the current consumer demands, particularly in a developing country like Indonesia. Gen Z has played a significant role among other generations in the Indonesian smartphone market, particularly favoring luxury brands like the Apple iPhone. Given the limited existing research on luxury consumption behavior in this market, this study aims to investigate the factors influencing the purchase intentions of Indonesian Gen Z consumers towards Apple iPhones. The research will discuss the significance of attitude, subjective norms, and perceived behavioral control in shaping consumer purchase intentions. Eighty responses were gathered from Generation Z who knew about the Apple iPhone and live in Indonesia. The study will use PLS-SEM to prove the research hypotheses using a quantitative approach with a simple random sampling method. The findings of this study highlight the pivotal role of subjective norms as the primary determinant of purchase intentions for Apple iPhone products. Furthermore, the subjective norm moderates the relationship between attitude and perceived behavioral control on purchase intentions.
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Ling, Goh Mei, Yeo Sook Fern, Tan Seng Huat, Lim Kah Boon und Tian Sea Lee. „Applied-Information Technology for Brand Image towards the Usage of iPhone“. Advanced Materials Research 977 (Juni 2014): 491–95. http://dx.doi.org/10.4028/www.scientific.net/amr.977.491.
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Nowadays, iPhone has been the most popular smart phone in the world. iPhone sales in the global market have been rising to more than 37 million in the year of 2012. Undoubtedly, iPhone have become common in the world today. iPhone by apple Inc is the yearning of the modern man and the number of iPhone users is increasing every year. A number of 150 iPhone users in Melaka participated in this study by answering the questionnaire from. Moreover it is proved that the independent variables such as feature, innovation, and quality are significantly and positively related to brand image towards purchasing iPhone. The findings result shows that feature contribute the highest influence to the brand image towards the usage of iPhone.
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Mei, Alyedia, Nindita Kartika Rahayu und Rajab Ritonga. „Pengaruh Brand Reputation dan Brand Experience terhadap Trust in a Brand serta Pengaruhnya pada Loyalitas Pelanggan“. Warta ISKI 4, Nr. 1 (27.06.2021): 44–50. http://dx.doi.org/10.25008/wartaiski.v4i1.81.
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iPhone merupakan salah satu produk yang dikeluarkan Apple yang menjadi salah satu merek handphone yang digemari oleh masyarakat sehingga masyarakat rela membeli produk ini walau dengan harga yang cukup tinggi. Fitur-fitur canggih yang selalu di upgrade, kecepatan koneksi pada iPhone membuat masyarakat menunggu dan membeli seri terbaru dari iPhone. Di samping itu, penggunaan iPhone tidak hanya untuk alat komunikasi semata, iPhone juga merupakan bagian dari lifestyle masyarakat saat ini. Konsumen akan membeli produk yang memberikan pengalaman menarik bagi mereka, sehingga hal itu akan mendorong mereka untuk melakukan pembelian ulang terhadap produk tersebut. iPhone sangat diminati penggunanya, hal ini membuat reputasi merek iPhone sangat baik. Penelitian ini bertujuan untuk mendeskripsikan pengaruh brand reputation dan brand experience terhadap trust in a brand serta pengaruhnya pada loyalitas pelanggan iPhone X. Jenis penelitian ini kuantitatif, data diperoleh dengan penyebaran angket kepada 50 orang dengan jenjang pendidikan SMA hingga S2 yang menggunakan iPhone X.
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Pujianto, Didid. „Pengaruh Brand Image Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembalian Iphone“. JUEB : Jurnal Ekonomi dan Bisnis 1, Nr. 3 (01.09.2022): 1–11. http://dx.doi.org/10.55784/jueb.v1i3.202.
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This study aims to determine how brand image, product quality, and lifestyle influence the public's iPhone purchase decisions. This study used quantitative methods with a total population of 60 respondents, namely people who use the iPhone. This research is limited only to people who like to wear branded goods. sampling using a purposive sampling technique using SPSS Version 22. The sampling refers to Roscoe (1975). using a sample size of > 30 respondents and 500 respondents. So for this study, the minimum number taken was 60 respondents. Primary data is employed, and questionnaires are used as a data gathering tool. The validity and reliability requirements were satisfied by the data utilized. According to the findings of hypothesis testing, brand image (X1), product quality (X2), and lifestyle (Y) all significantly influence consumers' decisions to buy iPhones in Sampit City.
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Wulandari, Nesti, Ahmad Dardiri, Paula Candra und Nur Novita Sari. „Pengaruh Faktor Psikologis Konsumen Terhadap Keputusan Pembelian Pada Produk Iphone“. Jurnal Administrasi Publik dan Bisnis 5, Nr. 2 (30.09.2023): 56–62. http://dx.doi.org/10.36917/japabis.v5i2.86.
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Penelitian ini mengkaji pengaruh faktor psikologis terhadap keputusan pembelian konsumen pada produk iPhone. Faktor-faktor yang diteliti meliputi motivasi, persepsi, pembelajaran, dan sikap konsumen. Metode yang digunakan adalah metode kuantitatif dengan pendekatan positivisme. Sampel penelitian terdiri dari 100 pengguna iPhone. Data dikumpulkan menggunakan instrumen penelitian berupa pertanyaan yang diukur menggunakan skala Likert. Analisis data dilakukan dengan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa motivasi, persepsi, pembelajaran, dan sikap memiliki pengaruh positif yang signifikan terhadap keputusan pembelian konsumen pada produk iPhone. Motivasi konsumen, seperti kebutuhan fisiologis, keamanan, kebutuhan sosial, dan kebutuhan ego, menjadi faktor yang mendorong konsumen untuk membeli produk iPhone. Persepsi konsumen tentang kualitas, variasi produk, dan citra merek iPhone juga berpengaruh dalam keputusan pembelian. Pembelajaran konsumen tentang informasi dan produk iPhone serta sikap positif terhadap merek iPhone juga memengaruhi keputusan pembelian.
Penelitian ini memberikan pemahaman yang lebih dalam tentang perilaku konsumen dalam konteks pembelian smartphone, khususnya pada produk iPhone. Hasil penelitian ini dapat menjadi acuan bagi pengelola merek iPhone dalam merancang strategi pemasaran yang efektif untuk menarik minat konsumen dan meningkatkan keputusan pembelian
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Jalil, Maaz, Sandor R. Ferenczy und Carol L. Shields. „iPhone 4s and iPhone 5s Imaging of the Eye“. Ocular Oncology and Pathology 3, Nr. 1 (01.10.2016): 49–55. http://dx.doi.org/10.1159/000448721.
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Amalia, Rizki. „MENINGKATKAN MINAT BELI KONSUMEN MELALUI STRATEGI SKIMMING PRICING DAN PENINGKATAN STORE IMAGE PADA PRODUK IPHONE“. DFAME Digital Financial Accounting Management Economics Journal 2, Nr. 1 (07.02.2024): 21–27. http://dx.doi.org/10.61434/dfame.v2i1.145.
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Iphone mengalami penururnan pendapatan, namun top brand index menunjukan data market share dari iphone di Indonesia mengalami kenaikan marketshare dimana pada tahun 2023 di fase pertama top brand indeks dari iphone ada di angka 12.40 % dan menduduki peringkat 3 dalam kategori smartphone dibawah Samsung dan Oppo. Pada fase kedua sebesar market share iphone naik sebesar 24.70 % serta berhasil menduduki posisi kedua menggantikan Oppo. Adanya kenaikan market share tersebut menunjukan adanya peningkatan minat beli konsumen pada produk smartphone iphone di Indonesia. Penelitian ini bertujuan menguji pengaruh antara variabel skimming pricing dan store image terhadap minat beli konsumen produk iphone. Menggunakan analisis regresi berganda sebanyak 97 responden melalui instrumen kuesioner diuji. Hasil penelitian menunjukan bahwa skimming pricing dan store image mempunyai pengaruh positif terhadap minat beli konsumen produk iphone.
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Anisa Tamima, Frilia, Rusminah Rusminah und Lalu Adi Permadi. „PENGARUH CITRA MEREK PADA KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KALANGAN GEN-Z KOTA MATARAM DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVERNING“. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL 13, Nr. 1 (28.02.2024): 1–9. http://dx.doi.org/10.29303/jmm.v13i1.804.
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Penelitian ini bertujuan untuk mengetahui gaya hidup dalam memediasi pengaruh citra merek terhadap keputusan penggunaan pembelian produk iPhone di Kalangan Gen-Z Kota Mataram. Populasi dalam penelitian ini adalah penduduk di Kota Mataram yang termasuk dalam generasi Z yaitu generasi kelahiran tahun 1996-2012 yang menggunakan iPhone, sedangkan sampel dari penelitian ini sebanyak 100 pengguna iPhone dengan menggunakan Teknik pengambilan purposive sampling. Jenis penelitian ini merupakan penelitian asosiatif. Pengolahan data pada penelitian ini menggunakan SPSS 26.0 for Windows, dimana dilakukan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi causal step ,uji sobel, uji signifikansi (uji t) dan uji koefisien determinasi (R2 ). Berdasarkan hasil penelitian menunjukkan bahwa : Citra merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, gaya hidup memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, citra merek memiliki pengaruh positif dan signifikan terhadap gaya hidup, citra merek memiliki pengaruh positif dan tidak signifikan terhadap keputusan pembelian yang dimediasi oleh gaya hidup.
This research aims to determine lifestyle in mediating the influence of brand image on the decision to purchase iPhone products among Gen-Z in Mataram City. The population in this study were residents in the city of Mataram who belonged to generation Z, namely the generation born in 1996-2012 who used iPhones, while the sample from this study was 100 iPhone users using purposive sampling techniques. This type of research is associative research. Data processing in this study used SPSS 26.0 for Windows, which tested the validity tests, reliability tests, classical assumption tests, causal step regression tests, Sobel tests, significance tests (t tests) and coefficient of determination tests (R2) were carried out. Based on the research results, it shows that: Brand image has a positive and significant influence on purchasing decisions, lifestyle has a positive and significant influence on purchasing decisions, brand image has a positive and significant influence on lifestyle, Brand image has a positive and insignificant influence on purchasing decisions which is mediated by lifestyle.
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Ismet, Benjedid, und Eko Harry Susanto. „Pengaruh Value Congruity terhadap Customer Brand Identification, Brand Engagement, dan Affective Brand Commitment serta Dampaknya pada Brand Loyalty Masyarakat dalam Menggunakan Telpon Genggam iPhone“. Jurnal Manajemen Bisnis dan Kewirausahaan 5, Nr. 6 (29.11.2021): 593. http://dx.doi.org/10.24912/jmbk.v5i6.15026.
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This research was conducted to know the effect of value congruity on customer brand identification, brand engagement, and affective brand commitment and its impact on community brand loyalty in using iPhone cell phones. This research was conducted using the path analysis method using the partial least square approach. The research method used is quantitative research. The data collection method used is a questionnaire distributed to 96 people who have purchased products from the Apple brand and used Apple iPhone products at least 2 times. The results showed that value congruity has a significant positive effect on customer brand identification and brand engagement by the community in using iPhone cell phones. Value congruity has a significant positive effect on people's affective brand commitment in using iPhone mobile phones. Brand engagements do not affect community brand loyalty in using iPhone mobile phones, but customer brand identification has a significant positive effect on community brand loyalty in using iPhone mobile phones. And only brand engagement does not mediate the effect of value congruity on community brand loyalty in using iPhone mobile phones. Penelitian ini dijalankan dengan tujuan untuk mengetahui pengaruh value congruity terhadap customer brand identification, brand engagement dan affective brand commitment serta dampaknya pada brand loyalty masyarakat dalam menggunakan telepon genggam iPhone. Penelitian ini dijalankan dengan menggunakan metode analisis jalur menggunakan pendekatan partial least square. Metode penelitian yang digunakan adalah penelitian kuantitatif. Metode pengumpulan data yang digunakan adalah kuesioner yang disebarkan kepada 96 orang yang pernah membeli produk dari brand Apple dan menggunakan produk Apple iPhone setidaknya 2 kali. Hasil penelitian menunjukkan bahwa value congruity berpengaruh positif signifikan terhadap customer brand identification dan brand engagement masyarakat dalam menggunakan telepon genggam iPhone. Value congruity berpengaruh positif signifikan terhadap affective brand commitment masyarakat dalam menggunakan telepon genggam iPhone. Brand engagement tidak berpengaruh terhadap brand loyalty masyarakat dalam menggunakan telepon genggam iPhone, namun customer brand identification berpengaruh positif signifikan terhadap brand loyalty masyarakat dalam menggunakan telepon genggam iPhone. Dan hanya brand engagement yang tidak memediasi pengaruh value congruity terhadap brand loyalty masyarakat dalam menggunakan telepon genggam iPhone.
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Meizary, Ary, und Winda Rika Lestari. „Pengaruh Atribut Produk, Persepsi Nilai Dan Pengalaman Konsumen Terhadap Keputusan Pembelian Apple Iphone Di Bandar Lampung“. Jesya 7, Nr. 1 (01.01.2024): 791–803. http://dx.doi.org/10.36778/jesya.v7i1.1461.
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Penelitian ini bertujuan untuk mengetahui dan menjelaskan ; (1) Pengaruh atribut produk (X1) terhadap keputusan pembelian (Y) Apple iPhone di Bandar Lampung, (2) pengaruh persesepsi nilai (X2) terhadap keputusan pembelian (Y) Apple iPhone di Bandar Lampung, (3) pengaruh pengalaman konsumen (X3) terhadap keputusan pembelian (Y) Apple iPhone di Bandar Lampung, (4) pengaruh secara bersamaan atribut produk (X1), persesepsi nilai (X2), pengalaman konsumen (X3) terhadap keputusan pembelian (Y) Apple iPhone di Bandar Lampung. Penelitian ini menggunakan jenis penelitian metode kuantitatifdengan sampel yang digunakan 134 responden yang merupakan pengguna ponsel iPhone di Bandar Lampung.Metode yang digunakan dalam pengumpulan data menggunakan data responden atau kuesioner.Analisis data yang digunakan dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil dari penelitian ini menunjukan bahwa ; (1) atribut produk (X1) tidak berpengaruh terhadap keputusan pembelian (Y)Apple iPhone di Bandar Lampung, (2) persepsi nilai (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y)Apple iPhone di Bandar Lampung, (3) pengalaman konsumen (X3) tidak berpengaruh terhadap keputusan pemebelian (Y) Apple iPhone di Bandar Lampung, (4) atribut produk (X1), persesepsi nilai (X2), pengalaman konsumen (X3) secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) Apple iPhone di Bandar Lampung.
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Marsyaf, Agesha, Dimas Ihza Rifandi und Rian Dani. „INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON PURCHASING DECISIONS IPHONE IN JAMBI CITY“. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 7, Nr. 1 (22.12.2023): 21–25. http://dx.doi.org/10.22437/jbsmr.v7i1.29680.
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The purpose of this study is first to determine the effect of brand image on iPhone purchasing decisions. The second is to determine the effect of lifestyle on iPhone purchasing decisions. The third is to determine the effect of brand image and lifestyle on iPhone purchasing decisions. The first data analysis method used was the instrument test. Both are multiple linear regressions. The third uses hypothesis testing. The results of this study concluded that brand image and lifestyle influence iPhone purchasing decisions. Both brand image and lifestyle affect iPhone buying decisions. The three brand images and lifestyles simultaneously have a significant effect on iPhone purchasing decisions in Jambi City.
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LEMOYNE, ROBERT, und TIMOTHY MASTROIANNI. „IMPLEMENTATION OF A SMARTPHONE AS A WIRELESS ACCELEROMETER PLATFORM FOR QUANTIFYING HEMIPLEGIC GAIT DISPARITY IN A FUNCTIONALLY AUTONOMOUS CONTEXT“. Journal of Mechanics in Medicine and Biology 18, Nr. 02 (März 2018): 1850005. http://dx.doi.org/10.1142/s0219519418500057.
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The utility of the smartphone, such as the iPhone, constitutes considerable potential for the advancement of the biomedical and healthcare industry. A notable feature of the iPhone is the capacity to combine the internal accelerometer sensor with a software application to enable the functionality of a wireless accelerometer platform. Preliminary research has demonstrated the iPhone’s ability to quantify features of healthy gait. The research applies a single iPhone mounted proximal to the lateral malleolus of the affected leg and subsequently the unaffected leg to ascertain quantified disparity of hemiplegic gait from an engineering proof of concept perspective. In order to maintain a consistent gait velocity, a constant velocity treadmill is incorporated into the research endeavor. Post-processing of the gait acceleration waveform is greatly facilitated through the use of a software automation program using Matlab that emphasizes on the rhythmicity of gait. Two gait parameters were obtained: stance-to-stance temporal disparity and stance-to-stance time-averaged acceleration, and demonstrated considerable accuracy, consistency, and reliability. As noted per the constant treadmill velocity, stance-to-stance temporal disparity for the affected and unaffected legs was established as not statistically significant. A statistical significance was determined for the stance-to-stance time-averaged acceleration regarding the affected and unaffected legs. The iPhone application represents a wireless accelerometer platform capable of identifying statistically significant and quantified disparity of hemiplegic gait features through automated post-processing in a functionally autonomous environment.
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Johansen, Bjørn, und Roland van den Tillaar. „Athletics—The World’s Most Measurable Sport, but at What Price? A Comparison of Fully Automatic Timing with Times Measured with Standard Mobile Phones“. Sensors 22, Nr. 7 (04.04.2022): 2774. http://dx.doi.org/10.3390/s22072774.
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The aim of this study is to quantify potential systemic timing bias between fully automatic timing (FAT) and timing with iPhone camera (Apple Inc., Cupertino, CA, USA) and then consider whether an iPhone can be used as an inexpensive timing system for sprint events at athletics competitions. A flashlight was aimed at FAT camera (Lynx System Developers, Haverhill, MA, USA) and two iPhones, at 120 and 240 frames per second (fps), respectively, so that they could capture the light from it. By turning the flashlight on and off at varying intervals (1–33 s, average 9.5 s), the cameras captured a series of light beams. The time intervals between the start of two light beams were measured 31 times on the recordings from all the cameras. On each recording with the iPhones, two analyses were performed: one where the video image before the light beam (start before light) from the flashlight was set to 0 s and one where the first image with the light beam (start on light) was set to 0 s. Start on light showed no significant time differences compared to FAT. With 240 fps the standard deviation was ± 0.001 s, 29% of the times were the same as FAT, while 81% of the times are within ± 0.001 s. The largest deviation was a time of −0.003 s from FAT. With 120 fps there was a standard deviation of ± 0.003 and a maximum deviation of −0.006 s, where 39% of the times were within ± 0.001 s. At start before light, a significant but expected difference was found with an average deviation of +0.008 s with 120 fps and +0.004 s with 240 fps, with maximum deviations of +0.014 and +0.006 s. It can be concluded that the camera on an iPhone is accurate as we did not find any systematic bias from FAT with start on light.
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Jacomino, Gabriela Porfírio, Larissa Meneguello Biggi und Olga Maria Coutinho Pépece. „M(eu)Phone: Os Significados de Consumo Para o Consumidor de iPhone Que Não Possui Renda Própria“. Revista Interdisciplinar de Marketing 8, Nr. 2 (31.12.2018): 99–115. http://dx.doi.org/10.4025/rimar.v8i2.37274.
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O presente estudo objetivou entender o valor da marca e os significados de consumo do iPhone para seus consumidores que não possuem renda própria, tendo em vista a relevância do segmento de smartphones no mercado, em especial do iPhone. Para isso, a pesquisa qualitativa descritiva foi baseada em dados primários coletados de entrevistas, os quais foram submetidos à análise de conteúdo categorial de Bardin (1979). Os resultados identificaram: dificuldade de definição da marca iPhone, a qual foi referenciada como categoria de produto; ênfase no sofrimento pela possibilidade de perda do iPhone, porém sem aflições quando de sua substituição; funcionalidades que agradam ao consumidor e o faz fiel à marca; status permitido pela posse do iPhone perante o grupo social e a sociedade como um todo; e extensão do self com o símbolo do iPhone. Sobretudo, o valor da marca (brand equity) e os significados de consumo para aqueles que possuem um iPhone, porém não a renda própria para adquiri-lo, transcende ao conceito vinculado à posse concreta do aparelho em si e à posse de algum item da marca Apple, estando fortemente atrelada à posse abstrata da marca iPhone.
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Gabriella, Gita, und Sonny Sonny. „THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR)“. Jurnal Muara Ilmu Ekonomi dan Bisnis 5, Nr. 1 (16.01.2021): 1. http://dx.doi.org/10.24912/jmieb.v5i1.8696.
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Penelitian ini dilatarbelakangi oleh meningkatnya persaingan di pasar ponsel cerdas. Terlepas dari popularitas iPhone ketika perusahaan memperkenalkan iPhone untuk pertama kalinya pada tahun 2007, iPhone telah mengalami persaingan ketat dari produsen smartphone lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek dan kepuasan pelanggan terhadap niat beli konsumen produk iPhone. Elemen ekuitas merek yang digunakan dalam penelitian ini adalah kesadaran merek, kualitas persepsi, kepuasan pelanggan, dan loyalitas merek. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada sembilan puluh enam responden dengan menggunakan purposive sampling. Responden adalah orang yang saat ini menggunakan produk iPhone. Data dianalisis dengan menggunakan analisis kuantitatif. Analisis kuantitatif terdiri dari uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis dengan uji F dan uji t, serta analisis koefisien determinasi (R). Dari hasil penelitian dapat disimpulkan, bahwa kepuasan pelanggan dan loyalitas merek merupakan elemen utama konsumen membeli merek iphone. Sedangkan kesadaran merek dan kualitas persepsi tidak berpengaruh dalam faktor pembelian. This research is motivated by the increasing competition in the smartphone market. Despite the popularity of the iPhone when the company introduced the iPhone for the first time in 2007, the iPhone has experienced stiff competition from other smartphone manufacturers. This study aims to determine the effect of brand equity and customer satisfaction on consumer purchase intentions of iPhone products. The elements of brand equity used in this study are brand awareness, perceived quality, customer satisfaction, and brand loyalty. This research was conducted by distributing questionnaires to ninety-six respondents using purposive sampling. Respondents are people who currently use iPhone products. Data were analyzed using quantitative analysis. Quantitative analysis consists of validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing with the F test and t test, and analysis of the coefficient of determination (R). The results of research can be concluded that customer satisfaction and brand loyalty are the main elements of consumers buying the iPhone brand. Meanwhile, brand awareness and perceived quality has no effect on purchasing factors.
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Kastania, Anastasia N., und Anastasius Moumtzoglou. „Quality Implications of the Medical Applications for 4G Mobile Phones“. International Journal of Reliable and Quality E-Healthcare 1, Nr. 1 (Januar 2012): 58–67. http://dx.doi.org/10.4018/ijrqeh.2012010106.
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Existing medical applications for 4G mobile phones include Mobile MIM, MobiUS, Gyromaniac, and FaceTime. Mobile MIM (http://www.mimsoftware.com) allows viewing MRI, PET and CT using iPhones and iPads. MRI, PET, and CT images are broadcasted using software that allows measurement of both the intensity and the distance an image is transferred. MobiUS (MobiSante Inc, 2011) commercial ultrasound imaging system, used in emergencies, is smartphone-based, and cheaper than traditional ultrasound systems which allow sharing images with patients or clinicians. The Gyromaniac application (Subversus Interactive, 2011) uses the iPhone 4 new gyroscope feature to help physicians practice spatial orientation. Moreover, physicians can use iPhone 4's FaceTime (Apple Inc, 2011) video conferencing feature for patient care while other applications include a blood pressure monitor that displays the current pressure reading, simultaneously tracking previous results. The applications reshape the nature and expectations of health care delivery and emphasize active involvement of patients and enable digital proximity and self-care, thus challenging the traditional paternal model of medicine.
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Pintér, Róbert. „iPhone vs. Android“. Információs Társadalom 10, Nr. 3 (01.12.2010): 61. http://dx.doi.org/10.22503/inftars.x.2010.3-4.7.
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Pandya, Vaibhav Ranchhoddas, und Mark Stamp. „iPhone Security Analysis“. Journal of Information Security 01, Nr. 02 (2010): 74–87. http://dx.doi.org/10.4236/jis.2010.12009.
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Misra, Shalini, Lulu Cheng, Jamie Genevie und Miao Yuan. „The iPhone Effect“. Environment and Behavior 48, Nr. 2 (Juli 2014): 275–98. http://dx.doi.org/10.1177/0013916514539755.
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McAnany, J. Jason, Brandon M. Smith, Amy Garland und Steven L. Kagen. „iPhone-based Pupillometry“. Optometry and Vision Science 95, Nr. 10 (Oktober 2018): 953–58. http://dx.doi.org/10.1097/opx.0000000000001289.
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Fried, John J. „iPhone meets iDoc“. Community Oncology 6, Nr. 11 (November 2009): 530–31. http://dx.doi.org/10.1016/s1548-5315(11)70366-7.
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Low, Daniel K., und Andrew P. Pittaway. „The ‘iPhone’ induction – a novel use for the Apple iPhone“. Pediatric Anesthesia 18, Nr. 6 (Juni 2008): 573–74. http://dx.doi.org/10.1111/j.1460-9592.2008.02498.x.
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Simatupang, Michael Sabato, und Hedry Purba. „THE IMPACT SOCIAL MEDIA MARKETING, SOCIAL INTERACTIVITY AND PERCEIVED QUALITY OF BRAND LOYALTY ON IPHONE USERS“. Jurnal Riset Manajemen dan Akuntansi 3, Nr. 1 (03.05.2023): 125–36. http://dx.doi.org/10.55606/jurima.v3i1.1586.
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Brand loyalty plays a crucial role in social media services for consumers. Marketing activities through social media can predict and focus on consumer values in brand selection and sharing information with other consumers through social media. Therefore, the purpose of this study is to investigate the impacts of Social Media Marketing, Social Interactivity, and Perceived Quality on Brand Loyalty among iPhone users. The research employed a survey method, and a set of questionnaires were administered to 117 iPhone users located in a specific area via Google Forms. Structural Equation Modelling (SEM) and SmartPLS 4 were utilized to analyze the collected data. The findings demonstrated that Social Media Marketing has a significant simultaneous effect on brand loyalty among iPhone users, although its partial effects were insignificant. Effective Social Media Marketing can enhance iPhone users' loyalty to the brand as they actively engage in marketing campaigns on social media. Social Interactivity also has a significant effect on brand loyalty among iPhone users. Social interactions between users and the brand on social media influence user engagement, relationship, and experience with the brand, which in turn affects iPhone users' loyalty. Perceived Quality also plays a crucial role in influencing brand loyalty among iPhone users. iPhone users who perceive the product as high-quality tend to be more loyal to the brand. There are interrelated relationships between Social Media Marketing, Social Interactivity, and Perceived Quality in shaping brand loyalty among iPhone users. Therefore, Marketers and brand managers should focus on developing effective social media strategies, good user interactions, and product quality enhancement to improve user loyalty to the iPhone brand.
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Thomson, Nicola K., Lauren McMichan, Eilidh Macrae, Julien S. Baker, David J. Muggeridge und Chris Easton. „Validity of the iPhone M7 Motion Coprocessor to Estimate Physical Activity During Structured and Free-Living Activities in Healthy Adults“. Journal for the Measurement of Physical Behaviour 4, Nr. 3 (01.09.2021): 212–19. http://dx.doi.org/10.1123/jmpb.2020-0067.
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Modern smartphones such as the iPhone contain an integrated accelerometer, which can be used to measure body movement and estimate the volume and intensity of physical activity. Objectives: The primary objective was to assess the validity of the iPhone to measure step count and energy expenditure during laboratory-based physical activities. A further objective was to compare free-living estimates of physical activity between the iPhone and the ActiGraph GT3X+ accelerometer. Methods: Twenty healthy adults wore the iPhone 5S and GT3X+ in a waist-mounted pouch during bouts of treadmill walking, jogging, and other physical activities in the laboratory. Step counts were manually counted, and energy expenditure was measured using indirect calorimetry. During two weeks of free-living, participants (n = 17) continuously wore a GT3X+ attached to their waist and were provided with an iPhone 5S to use as they would their own phone. Results: During treadmill walking, iPhone (703 ± 97 steps) and GT3X+ (675 ± 133 steps) provided accurate measurements of step count compared with the criterion method (700 ± 98 steps). Compared with indirect calorimetry (8 ± 3 kcal·min−1), the iPhone (5 ± 1 kcal·min−1) underestimated energy expenditure with poor agreement. During free-living, the iPhone (7,990 ± 4,673 steps·day−1) recorded a significantly lower (p < .05) daily step count compared with the GT3X+ (9,085 ± 4,647 steps·day−1). Conclusions: The iPhone accurately estimated step count during controlled laboratory walking but recorded a significantly lower volume of physical activity compared with the GT3X+ during free-living.
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Natashya, Anggita, Nasrul Nasrul, Eliyanti Agus Mokodompit, Muhammad Masri und Rivan Kohawan. „PENGARUH DIMENSI ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK IPHONE DI KOTA KENDARI“. Jurnal Manajemen dan Kewirausahaan 13, Nr. 2 (17.01.2022): 144. http://dx.doi.org/10.55598/jmk.v13i2.23322.
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The purpose of this study was to examine the effect of product attribute dimensions on purchasing decisions for Iphone brand mobile phones in Kendari City. The independent variables used in this study are Product Quality, Product Features, Product Design, Product Brand, Product Packaging, Product Label and Product Support Services. The dependent variable used in this study is Purchase Decision. The population of this research is Kendari City Community Employees who use iPhone products with a total sample of 50 respondents who meet the criteria using the purposive sampling method. The analytical technique used is multiple linear regression analysis with the help of the SPSS 2 program. The results of this study found that: 1) Product quality has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 2) Product features have a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 3) Product design has a significant effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 4) The product brand has a significant effect on purchasing decisions for the Iphone cellphone brand in Kendari City; 5) Product packaging has an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; 6) Product labels have an insignificant negative effect on purchasing decisions for the Mobile Iphone brand in Kendari City; and 7) Product support services have a significant effect on purchasing decisions for the Iphone brand in Kendari City.
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Agustina, Elsa Dwi. „Pengaruh Life Style, Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian iPhone Di Ngawi“. JURNAL EKOMAKS : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi 9, Nr. 1 (10.05.2020): 18–21. http://dx.doi.org/10.33319/jeko.v9i1.49.
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The purpose of this study was to determine the effect of partially and simultaneously life style, brand image and product quality on iPhone purchasing decisions at Ngawi. Respondents in this study were all iPhone buyers in Ngawi. Given the large number of samples and not well recorded, then the sample taken by incidental sampling technique. The number of respondents in this study were 40 iPhone buyers in Ngawi. Data collection techniques using questionnaires and documentation. While the data analysis uses multiple linear regression analysis, analysis of determination and hypothesis testing (t test and F test). The research findings show that (1) there is a partial influence of life style on iPhone purchasing decisions in Ngawi; (2) there is a partial influence of brand image on iPhone purchasing decisions in Ngawi; (3) there is a partial effect of product quality on iPhone purchasing decisions in Ngawi; and (4) there is a simultaneous influence on life style, brand image and product quality on iPhone purchasing decisions at Ngawi. Keywords—: lifestyle; brand image; product quality; purchasing decisions.
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Hartalita, Lita, und Osa Omar Omar Sharif. „Analisis Preferensi Konsumen Muda terhadap Iphone di Kota Bandung“. JBMP (Jurnal Bisnis, Manajemen dan Perbankan) 3, Nr. 2 (01.03.2019): 105. http://dx.doi.org/10.21070/jbmp.v3i2.1983.
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This research aims to determine theconsumer preferences on iPhone’s attributes in Bandung 2015. Researcher used five attributes which are: durability, operating system, screen size, camera, and RAM. Research method used in this study is a descriptive method, by using nonprobability sampling techniquewith a sample of 387 respondents. This paperusing conjoint analysis for smartphone users which are interested usingiPhone in Bandung to find the most wanted iPhone preference by consumers. The results indicate that all respondents generally making durability attributes as the main preference in choosing an iPhone. Based on the conjoint analysis it can be seen thatiPhone that consumers want is more than five years durability, iOS 8 for its operating system, 5.5 inches for its screen size, two gigabytes RAM capacity, and 12 megapixels of camera resolution.
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Yanti, Rosita Budi. „Gaya Hidup Brand Minded Dengan Keputusan Pembelian Smartphone Iphone Pada Mahasiswa“. Psikoborneo: Jurnal Ilmiah Psikologi 8, Nr. 3 (15.09.2020): 401. http://dx.doi.org/10.30872/psikoborneo.v8i3.5359.
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Penelitian ini bertujuan untuk mengetahui hubungan gaya hidup brand minded dengan keputusan pembelian smartphone iPhone pada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman. Menggunakan pendekatan kuantitatif. Sampel penelitian ini adalah mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman yang membeli smartphone iPhone dengan tipe iPhone 6, iPhone 7 atau iPhone 11 berjumlah 200 orang. Metode pengumpulan data skala gaya hidup brand minded dan keputusan pembelian. Data yang terkumpul dianalisis dengan uji korelasi product moment. Hasil penelitian menunjukkan bahwa ada hubungan positif dan signifikan antara gaya hidup brand minded dengan keputusan pembelian dengan nilai r hitung > r tabel (0.967 > 0.138 dan nilai p = 0.000 (p < 0.05).
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Swatama, I. Gede Agung Adi, und I. Gde Kt Warmika. „PERAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE YANG DIMEDIASI OLEH SIKAP (Studi Pada Konsumen Pengguna Iphone di Kabupaten Gianyar)“. E-Jurnal Manajemen Universitas Udayana 11, Nr. 6 (26.06.2022): 1231. http://dx.doi.org/10.24843/ejmunud.2021.v11.i06.p09.
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Perkembangan media teknologi komunikasi di Indonesia saat ini semakin canggih dalam kehidupan masyarakat dan tidak dapat dihindarkan. Seperti bertambah banyak masyarakat yang menggunakan media komunikasi berupa handphone. Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh gaya hidup terhadap keputusan pembelian, sikap terhadap keputusan pembelian, dan peran sikap dalam memediasi pengaruh gaya hidup terhadap keputusan pembelian smartphone Iphone di Kota Gianyar. Penelitian ini menggunakan kuisioner dalam pengumpulan data, sampel yang digunakan sebanyak 190 orang. Teknik analisis data menggunakan analisis jalur (Path Analysis). Hasil penelitian menunjukkan Gaya hidup berpengaruh positif dan signifikan terhadap keputusan pembelian Iphone di Kabupaten Gianyar. Gaya hidup berpengaruh positif dan signifikan terhadap sikap pengguna Iphone Iphone di Kabupaten Gianyar. Sikap berpengaruh positif dan signifikan terhadap keputusan pembelian Iphone di Kabupaten Gianyar. Sikap secara signifikan memediasi hubungan antara gaya hidup terhadap keputusan pembelian Iphone di Kabupaten Gianyar. Kata kunci: Gaya Hidup, Keputusan Pembelian, Sikap
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Riswan, Muhammad Syahendra, Handojo Djoko Waloejo und Sari Listyorini. „Pengaruh Inovasi Produk dan Kualitas Produk terhadap Kepuasan Konsumen pada Pengguna Smartphone Merek Iphone Apple di Kota Semarang“. Jurnal Ilmu Administrasi Bisnis 11, Nr. 2 (18.10.2022): 272–80. http://dx.doi.org/10.14710/jiab.2022.34635.
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Apple sendiri merupakan produsen teknologi yang memiliki produk smartphone unggulannya yang bernama Iphone. Namun Iphone bukan menjadi brand yang memiliki presentase terbanyak dalam survei top brand yang dilakukan di Indonesia. Dengan data ini menunjukan bahwa Iphone bukan menjadi produk yang memiliki tingkat kepuasan konsumen tertinggi di Indonesia. Keluhan konsumen indonesia mengenai Iphone sendiri menjelaskan seringnya mengalami eror dan baterai mudah panas ataupun bahkan rusak. Selain itu pengguna juga mengeluhkan mengenai desain yang mononton. Sehingga dengan melihat permasalahan yang ada penelitian ini ditujukan untuk mengetahui pengaruh inovasi produk dan kualitas produk terhadap kepuasan konsumen pada pengguna smartphone Iphone. Jumlah sample yang digunakan adalah sebanyak 100 responden yang menggunakan ataupun pernah menggunakan produk Iphone yang bertempat tinggal tetap ataupun sementara di kota Semarang. Penelitian ini menggunakan teknik nonprobability sampling yaitu purposive sampling. Dalam mengumpulkan data dilakukan melalui kuesioner, wawancara, dan studi pustaka. tipe penelitian yang digunakan adalah explanatory research. Hasil variabel inovasi memiliki pengaruh positif terhadap variabel kepuasan konsumen, lalu terdapat variabel kualitas produk memiliki pengaruh positif terhadap variabel kepuasan konsumen, dan yang terakhir adalah variabel inovasi dan kualitas produk memiliki pengaruh positif terhadap variabel kepuasan konsumen. Saran yang dapat peneliti berikan berdasarkan penelitian ini adalah bagi Apple sebagai produsen Iphone itu sendiri adalah desain yang harus memiliki tampilan yang baru dan berbeda dari sebelumnya sehingga konsumen merasa tidak bosan akan desain yang ditawarkan. Selain itu kualitas kesehatan baterai terus menjadi kendala bagi pengguna Iphone yang diharapkan, Apple dapat mengatasi permasalahan tersebut dan saran yang terakhir adalah mengenai penerapan harga pada produk Iphone yang berdasarkan penelitian ini masih terlalu tinggi.
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Modi, Jayesh, Pranshu Sharma, Alex Earl, Mark Simpson, J. Ross Mitchell und Mayank Goyal. „iPhone-Based Teleradiology for the Diagnosis of Acute Cervico-Dorsal Spine Trauma“. Canadian Journal of Neurological Sciences / Journal Canadien des Sciences Neurologiques 37, Nr. 6 (November 2010): 849–54. http://dx.doi.org/10.1017/s0317167100051556.
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AbstractObjective:To assess the feasibility of iPhone-based teleradiology as a potential solution for the diagnosis of acute cervico-dorsal spine trauma.Materials and Methods:We have developed a solution that allows visualization of images on the iPhone. Our system allows rapid, remote, secure, visualization of medical images without storing patient data on the iPhone. This retrospective study is comprised of cervico-dorsal computed tomogram (CT) scan examination of 75 consecutive patients having clinically suspected cervico-dorsal spine fracture. Two radiologists reviewed CT scan images on the iPhone. Computed tomogram spine scans were analyzed for vertebral body fracture and posterior elements fractures, any associated subluxation-dislocation and cord lesion. The total time taken from the launch of viewing application on the iPhone until interpretation was recorded. The results were compared with that of a diagnostic workstation monitor. Inter-rater agreement was assessed.Results:The sensitivity and accuracy of detecting vertebral body fractures was 80% and 97% by both readers using the iPhone system with a perfect inter-rater agreement (kappa:1). The sensitivity and accuracy of detecting posterior elements fracture was 75% and 98% for Reader 1 and 50% and 97% for Reader 2 using the iPhone. There was good inter-rater agreement (kappa: 0.66) between both readers. No statistically significant difference was noted between time on the workstation and the iPhone system.Conclusion:iPhone-based teleradiology system is accurate in the diagnosis of acute cervico-dorsal spinal trauma. It allows rapid, remote, secure, visualization of medical images without storing patient data on the iPhone.
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Butler, Jennifer Johanna, Stephen Franklin White, Calvin Wint Maung Myint und Michael William Groves. „The Feasibility of Utilizing Smartphone Flashlights as an Alternative Endoscopic Light Source in Emergency Situations“. Ear, Nose & Throat Journal 100, Nr. 1 (02.08.2019): NP1—NP6. http://dx.doi.org/10.1177/0145561319862212.
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Although the image quality from modern distal chip endoscopes is superior, limited mobility of the endoscopic tower prevents this technology from being used in inpatient and emergency departments. In these settings, otolaryngologists commonly use older flexible laryngoscopes with portable light sources. However, these light sources could malfunction. Smartphones are ubiquitous nowadays, and the smartphone’s flashlight may be used alternatively to provide illumination when primary light malfunctions. This study compares the ability of flashlights from various smartphone models in providing adequate illumination for flexible laryngoscopy when compared to a commercially available portable light source. White wall and mucosal images were captured using Olympus P4 flexible scope and lights from the Stryker X8000 endoscopy tower light source, Storz 11301D3 portable light source (control), iPhone 4, iPhone 6, iPhone 8, iPhone X, Galaxy S6, and Galaxy S7. ImageJ was used to quantify pixel intensities with white and black standardized as 250 and 0, respectively. Student 2-tailed t test was used for analysis. The endoscopic tower outperformed all other light sources in all categories. The iPhone 4 and iPhone 6 consistently underperformed in comparison to the Storz 11301D3 portable light source ( P < .05). Galaxy S6, Galaxy S7, and newer generation iPhone 8 and iPhone X provide comparable pixel intensities to Storz 11301D3 portable light. Smartphones incorporate different types of light-emitting diodes. Newer Galaxy and iPhone provide adequate illumination for the endoscopic assessment of the airway when compared to commercially available portable light source. However, one should always utilize the best commercially available light source in nonemergent cases.