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Thematische Bibliographien / Marketing entry / Zeitschriftenartikel

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Zeitschriftenartikel zum Thema „Marketing entry“

Autor: Grafiati

Veröffentlicht am 29. Juni 2021

Zuletzt aktualisiert am 29. Juli 2025

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1

Robinson, William T. "Marketing Mix Reactions to Entry." Marketing Science 7, no. 4 (1988): 368–85. http://dx.doi.org/10.1287/mksc.7.4.368.

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2

Nielson, Charles C. "Global marketing: Foreign entry, local marketing and global management." International Journal of Research in Marketing 14, no. 3 (1997): 298–300. http://dx.doi.org/10.1016/s0167-8116(97)89448-7.

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3

Nisar, Shaista, Agyenim Boateng, Junjie Wu, and Mary Leung. "Understanding the motives for SMEs entry choice of international entry mode." Marketing Intelligence & Planning 30, no. 7 (2012): 717–39. http://dx.doi.org/10.1108/02634501211273823.

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4

Ariadi, Ariadi, Mahlia Muis, and Cokki Cokki. "DIGITAL MARKETING AND MARKET ENTRY AGILITY ON THE MARKETING PERFORMANCE OF PONTIANAK CULINARY MSMES." International Journal of Application on Economics and Business 2, no. 1 (2024): 3088–94. http://dx.doi.org/10.24912/ijaeb.v2i1.3088-3094.

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This study examines the influence of digital marketing activities and market entry agility on marketing performance of Pontianak Culinary MSMEs. The sample size for this study consists of 31 culinary entrepreneurs in Pontianak. The method used in this study to collect the data is convenience sampling where questionnaires were distributed directly to the respondents. The results of this study show that marketing performance is affected directly by market entry agility, but not by digital marketing, while market entry agility is directly affected by digital marketing. There is also an indirect e

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5

Yang, Nathan. "Learning in retail entry." International Journal of Research in Marketing 37, no. 2 (2020): 336–55. http://dx.doi.org/10.1016/j.ijresmar.2019.09.005.

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6

Gable, Myron, Martin T. Topol, Stephen Mathis, and Melvyn E. Fisher. "Entry barriers in retailing." Journal of Retailing and Consumer Services 2, no. 4 (1995): 211–21. http://dx.doi.org/10.1016/0969-6989(95)00056-9.

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7

Aulakh, Preet S., Sevgin Eroglu, and Francis M. Ulgado. "Book Review: Global Marketing: Foreign Entry, Local Marketing, and Global Management." Journal of International Marketing 5, no. 2 (1997): 103–5. http://dx.doi.org/10.1177/1069031x9700500208.

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8

Leonard, Myron. "Marketing Literature Review." Journal of Marketing 67, no. 1 (2003): 116–28. http://dx.doi.org/10.1509/jmkg.67.1.116.18593.

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This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading.

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9

Leonard, Myron. "Marketing Literature Review." Journal of Marketing 67, no. 2 (2003): 140–50. http://dx.doi.org/10.1509/jmkg.67.2.140.18616.

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This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading.

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10

Yeu-Shiang Huang and Jyh-Wen Ho. "Stochastic Entry of Competitors and Marketing Decisions." IEEE Transactions on Engineering Management 59, no. 1 (2012): 129–37. http://dx.doi.org/10.1109/tem.2010.2049852.

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11

Frey, John B. "Commentary on “Marketing Mix Reactions to Entry”." Marketing Science 7, no. 4 (1988): 386–87. http://dx.doi.org/10.1287/mksc.7.4.386.

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12

Gaskin, Steven P. "Commentary on “Marketing Mix Reactions to Entry”." Marketing Science 7, no. 4 (1988): 388–89. http://dx.doi.org/10.1287/mksc.7.4.388.

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13

Mehrotra, Sunil. "Commentary on “Marketing Mix Reactions to Entry”." Marketing Science 7, no. 4 (1988): 390. http://dx.doi.org/10.1287/mksc.7.4.390.

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14

Pearce, Richard. "Global Marketing: Foreign Entry, Local Marketing, and Global Management2Johny K. Johansson. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 2002: McGraw‐Hill, ISBN: 0072471484 3rd ed." International Marketing Review 20, no. 2 (2003): 218–20. http://dx.doi.org/10.1108/imr.2003.20.2.218.2.

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15

Niu, Yongge, Lily C. Dong, and Rong Chen. "Market entry barriers in China." Journal of Business Research 65, no. 1 (2012): 68–76. http://dx.doi.org/10.1016/j.jbusres.2011.01.018.

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16

Ahn, Jong Bae. "A Study on Marketing Factors for Successful Entry to India Market by Case of Hyunai Motor’s India Entry Marketing." Korean Business Education Review 35, no. 2 (2020): 471–88. http://dx.doi.org/10.23839/kabe.2020.35.2.471.

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17

Gatignon, Hubert, Erin Anderson, and Kristiaan Helsen. "Competitive Reactions to Market Entry: Explaining Interfirm Differences." Journal of Marketing Research 26, no. 1 (1989): 44–55. http://dx.doi.org/10.1177/002224378902600104.

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Competitive reactions are recognized as a driving force influencing marketing decisions. The authors seek to explain how established competitors in an oligopoly react to a significant new entry in their market. It has been suggested that at least some established competitors will react to a market entry positively and at least some competitors will react negatively or not at all. Both theory and evidence suggest that not all firms will react to an entry in the same way. The authors posit that interfirm differences in competitive reactions to entry can be predicted by observing, for each compet

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18

Speck, Paul S. "Marketing Literature Review." Journal of Marketing 51, no. 2 (1987): 121–33. http://dx.doi.org/10.1177/002224298705100210.

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This section is based on a selection of article abstracts from a comprehensive business literature data base. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the data base. JM wishes to thank Data Courier Inc for use of the ABI/INFORM business data base. Each entry has an identifying number. Cross-references appear immediately under each subject heading. Requests for specific articles should be directed to the specific pu

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19

Leonard, Myron. "Marketing Literature Review." Journal of Marketing 66, no. 1 (2002): 108–19. http://dx.doi.org/10.1509/jmkg.66.1.108.18452.

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This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by ProQuest Information and L

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20

Leonard, Myron. "Marketing Literature Review." Journal of Marketing 66, no. 2 (2002): 142–55. http://dx.doi.org/10.1509/jmkg.66.2.142.18473.

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Annotation:

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by ProQuest Information and L

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21

Leonard, Myron. "Marketing Literature Review." Journal of Marketing 66, no. 3 (2002): 128–40. http://dx.doi.org/10.1509/jmkg.66.3.128.18509.

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Annotation:

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is published and copyrighted by ProQuest Information and L

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22

Leonard, Myron. "Marketing Literature Review." Journal of Marketing 64, no. 2 (2000): 109–21. http://dx.doi.org/10.1509/jmkg.64.2.109.17997.

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Annotation:

This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is p

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23

Leonard, Myron. "Marketing Literature Review." Journal of Marketing 64, no. 3 (2000): 102–14. http://dx.doi.org/10.1509/jmkg.64.3.102.18031.

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This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM thanks UMI for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFORM database, which is p

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24

Rosado-Serrano, Alexander, and Antonio Navarro-García. "Alternative modes of entry in franchising." Journal of Business Research 157 (March 2023): 113599. http://dx.doi.org/10.1016/j.jbusres.2022.113599.

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25

Costa, Paula L., João J. Ferreira, and Rui Torres de Oliveira. "From entrepreneurial failure to re-entry." Journal of Business Research 158 (March 2023): 113699. http://dx.doi.org/10.1016/j.jbusres.2023.113699.

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26

Buccieri, Dominic, and JiEun Park. "Entrepreneurial marketing and reconfiguration towards post-entry performance: Moderating effects of market dynamism and entry mode." Journal of Business Research 148 (September 2022): 89–100. http://dx.doi.org/10.1016/j.jbusres.2022.04.053.

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27

Dichenko, Anna. "PRODUCT DIVERSIFICATION STRATEGIES IN GLOBAL MARKET ENTRY." Economic scope, no. 201 (June 10, 2025): 57–60. https://doi.org/10.30838/ep.201.57-60.

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The article presents a comprehensive study of diversification marketing strategies employed by companies entering global markets. The relevance of the topic is driven by the increasing integration of world economies, intensifying competition, and the need to adapt business models to the specifics of international markets. Diversification is considered a strategic tool for ensuring stability, reducing risks, and enhancing the competitiveness of enterprises in a globalized environment. The study outlines the essence of diversification and its significance in building long-term competitive advant

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28

Springer, Reiner. "Market Entry and Marketing Strategies for Eastern Europe." Journal of East-West Business 1, no. 3 (1995): 67–104. http://dx.doi.org/10.1300/j097v01n03_05.

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29

Gruca, Thomas S., D. Sudharshan, and K. Ravi Kumar. "Marketing mix response to entry in segmented markets." International Journal of Research in Marketing 18, no. 1-2 (2001): 53–66. http://dx.doi.org/10.1016/s0167-8116(01)00030-1.

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30

Kornelis, Marcel, Marnik G. Dekimpe, and Peter S. H. Leeflang. "Does competitive entry structurally change key marketing metrics?" International Journal of Research in Marketing 25, no. 3 (2008): 173–82. http://dx.doi.org/10.1016/j.ijresmar.2008.01.003.

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31

Moazeni, Somayeh, Boris Defourny, and Monika J. Wilczak. "Sequential Learning in Designing Marketing Campaigns for Market Entry." Management Science 66, no. 9 (2020): 4226–45. http://dx.doi.org/10.1287/mnsc.2019.3384.

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Developing marketing campaigns for a new product or a new target population is challenging because of the scarcity of relevant historical data. Building on dynamic Bayesian learning, a sequential optimization assists in creating new data points within a finite number of learning phases. This procedure identifies effective advertisement design elements as well as customer segments that maximize the expected outcome of the final marketing campaign. In this paper, the marketing campaign performance is modeled by a multiplicative advertising exposure model with Poisson arrivals. The intensity of t

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32

Leonard, Myron. "Marketing Literature Review." Journal of Marketing 57, no. 1 (1993): 111–26. http://dx.doi.org/10.1177/002224299305700108.

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This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. JM wishes to thank Data Courier Inc. for use of the ABI/INFORM business database. Each entry has an identifying number. Cross-references appear immediately under each subject heading. The following article abstracts are available online from the ABI/INFO

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33

Nuryakin and Elia Ardyan. "SMEs’ marketing performance: the mediating role of market entry capability." Journal of Research in Marketing and Entrepreneurship 20, no. 2 (2018): 122–46. http://dx.doi.org/10.1108/jrme-03-2016-0005.

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PurposeThis study aims to examine an empirical evidence of the relationship between relational capital, network competence and market entry capabilities on marketing performance in small- and medium-sized enterprises’ (SMEs’) furniture export orientation in Central Java, Indonesia.Design/methodology/approachThis study uses a quantitative research approach to investigate the relationship between relational capital, network competence, market entry capabilities and marketing performance. To achieve the research objectives, data were collected from managers or owners of furniture export orientati

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Min, Sungwook, Namwoon Kim, and Ge Zhan. "The impact of market size on new market entry: a contingency approach." European Journal of Marketing 51, no. 1 (2017): 2–22. http://dx.doi.org/10.1108/ejm-12-2013-0696.

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Purpose The purpose of this study is to offer explanations of the wide variation in the impact of market size on new market entry decisions – i.e. its positive impact lessens because of unreliable predictability of market size on post-entry profit and entry motivations other than post-entry profit. Design/methodology/approach On the basis of the two explanations, this paper builds a contingency frame that the impact of market size on new market entry depends on entry-context-specific variables. It validates the contingency frame, empirically analyzing 219 parameter estimates of the impact of m

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35

Osland, Gregory E., Charles R. Taylor, and Shaoming Zou. "Selecting international modes of entry and expansion." Marketing Intelligence & Planning 19, no. 3 (2001): 153–61. http://dx.doi.org/10.1108/02634500110391690.

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36

Gatignon, Hubert, Thomas S. Robertson, and Adam J. Fein. "Incumbent defense strategies against new product entry." International Journal of Research in Marketing 14, no. 2 (1997): 163–76. http://dx.doi.org/10.1016/s0167-8116(96)00035-3.

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37

Sánchez-Peinado, Luz, and Martina Menguzzato-Boulard. "Antecedents of entry mode choice when diversifying." Industrial Marketing Management 38, no. 8 (2009): 971–83. http://dx.doi.org/10.1016/j.indmarman.2008.05.003.

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38

Tkach, Dmytro. "DEVELOPMENT OF MARKETING STRATEGY ON ENTRY OF UKRAINIAN MANUFACTURERS INTO FOREIGN MARKETS." "Scientific notes of the University"KROK", no. 2(62) (June 13, 2021): 100–108. http://dx.doi.org/10.31732/2663-2209-2021-62-100-108.

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The article analyzes the problems of development of marketing strategy for Ukrainian manufacturers to enter into foreign markets. It is noted that the marketing strategy of a successful enterprise can not function effectively without the organization of successful sales on foreign markets. In 90s of the twentieth century, a powerful rise in the marketing of foreign trade as an important component of production costs, was initiated. When entering foreign markets, business owners need to know exactly which marketing steps will be profitable and what measures should be implemented to prevent loss

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39

Plakoyiannaki, Emmanuella, Aikaterini Pavlos Kampouri, Georgia Stavraki, and Iordanis Kotzaivazoglou. "Family business internationalisation through a digital entry mode." Marketing Intelligence & Planning 32, no. 2 (2014): 190–207. http://dx.doi.org/10.1108/mip-01-2013-0016.

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Purpose – The purpose of this paper is to contribute to the emerging literature stream of family business (FB) internationalisation. Its purpose is twofold: first, to provide empirical evidence on the motives, facilitators and obstacles and second, to understand different pathways and entry modes of FB internationalisation. Design/methodology/approach – The authors employ a multiple case study design that draws on various sources of data and examines eight Greek companies in the apiculture sector. Findings – The case study evidence brings to the fore the existence of various motives, facilitat

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40

Barrett, Christopher B. "Food marketing liberalization and trader entry: Evidence from Madagascar." World Development 25, no. 5 (1997): 763–77. http://dx.doi.org/10.1016/s0305-750x(96)00132-5.

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41

John, Joby, and Mark Needel. "Entry-Level Marketing Research Recruits: What do Recruiters Need?" Journal of Marketing Education 11, no. 1 (1989): 68–73. http://dx.doi.org/10.1177/027347538901100113.

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42

Matsui, Kenji. "Strategic upfront marketing channel integration as an entry barrier." European Journal of Operational Research 220, no. 3 (2012): 865–75. http://dx.doi.org/10.1016/j.ejor.2012.02.041.

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43

Peterson, Robin T., and J. Stuart Devlin. "Perspectives on Entry-Level Positions by Graduating Marketing Seniors." Marketing Education Review 4, no. 2 (1994): 2–5. http://dx.doi.org/10.1080/10528008.1994.11488448.

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44

Evanschitzky, Heiner, and Florian v. Wangenheim. "Customer Value Based Entry Decision in International Markets." Journal of Relationship Marketing 5, no. 1 (2006): 79–91. http://dx.doi.org/10.1300/j366v05n01_06.

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45

Chetty, Sylvie, Arto Ojala, and Tanja Leppäaho. "Effectuation and foreign market entry of entrepreneurial firms." European Journal of Marketing 49, no. 9/10 (2015): 1436–59. http://dx.doi.org/10.1108/ejm-11-2013-0630.

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Purpose – The purpose of this study is to examine the decision-making process for entrepreneurial firms when entering foreign markets and how and why they entered those markets. Design/methodology/approach – A nascent theory in entrepreneurship called effectuation is combined with internationalization process theory as the conceptual framework to study decision-making under uncertainty. The central concept in both these theories is relationships and how they can be used to gain knowledge and thus reduce uncertainty and in the case of effectuation to co-create opportunities to enter foreign mar

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Rodríguez-Pinto, Javier, Ana Isabel Rodríguez-Escudero, and Jesús Gutiérrez-Cillán. "Order, positioning, scope and outcomes of market entry." Industrial Marketing Management 37, no. 2 (2008): 154–66. http://dx.doi.org/10.1016/j.indmarman.2006.12.002.

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47

Simon, Hermann. "Market entry in Japan barriers, problems and strategies." International Journal of Research in Marketing 3, no. 2 (1986): 105–15. http://dx.doi.org/10.1016/0167-8116(86)90014-5.

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48

Libai, Barak, Eitan Muller, and Renana Peres. "The role of seeding in multi-market entry." International Journal of Research in Marketing 22, no. 4 (2005): 375–93. http://dx.doi.org/10.1016/j.ijresmar.2005.09.004.

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49

Yaprak, Attila. "Market entry barriers in China: A commentary essay." Journal of Business Research 65, no. 8 (2012): 1216–18. http://dx.doi.org/10.1016/j.jbusres.2011.06.040.

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50

Schlee, Regina Pefanis, and Gary L. Karns. "Job Requirements for Marketing Graduates: Are There Differences in the Knowledge, Skills, and Personal Attributes Needed for Different Salary Levels?" Journal of Marketing Education 39, no. 2 (2017): 69–81. http://dx.doi.org/10.1177/0273475317712765.

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Several studies in the business press and in the marketing literature point to a “transformation” of marketing caused by the availability of large amounts of data for marketing analysis and planning. However, the effects of the integration of technology on entry-level jobs for marketing graduates have not been fully explored. This study examines the knowledge, skills, and personal attributes in listings for entry-level marketing jobs in the United States and the accompanying salaries. Our analysis of job postings reveals shifts in the knowledge, skills, and personal attributes desired by emplo

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