Thematische Bibliographien / Marketing local

Inhaltsverzeichnis

  1. Zeitschriftenartikel
  2. Dissertationen
  3. Bücher
  4. Buchteile
  5. Konferenzberichte
  6. Berichte der Organisationen

Auswahl der wissenschaftlichen Literatur zum Thema „Marketing local“

Autor: Grafiati
Veröffentlicht am 4. Juni 2021
Zuletzt aktualisiert am 17. Februar 2022

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Zeitschriftenartikel zum Thema "Marketing local"

1

Bob Smouse, H. "Local Marketing." Journal of Vascular and Interventional Radiology 15, no. 2 (2004): P86—P89. http://dx.doi.org/10.1016/s1051-0443(04)70130-x.

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Erickson, Bill, and Marion Roberts. "Marketing local identity." Journal of Urban Design 2, no. 1 (1997): 35–59. http://dx.doi.org/10.1080/13574809708724395.

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Kirk‐Smith, Michael, and William Gault. "MARKETING LOCAL ENTERPRISE AGENCIES." Journal of Small Business and Enterprise Development 2, no. 3 (1995): 142–48. http://dx.doi.org/10.1108/eb020956.

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Baker, F. P. "Marketing in a local authority." Journal of Marketing Practice: Applied Marketing Science 1, no. 4 (1995): 73–84. http://dx.doi.org/10.1108/eum0000000003893.

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Printezis, Iryna, and Carola Grebitus. "Marketing Channels for Local Food." Ecological Economics 152 (October 2018): 161–71. http://dx.doi.org/10.1016/j.ecolecon.2018.05.021.

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Nielson, Charles C. "Global marketing: Foreign entry, local marketing and global management." International Journal of Research in Marketing 14, no. 3 (1997): 298–300. http://dx.doi.org/10.1016/s0167-8116(97)89448-7.

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Dwi Apsari, Ayu Made, and I. Gusti Ngurah Widya Hadi Saputra. "MAXIMIZATION OF VCO LOCAL PRODUCT MARKETING THROUGH DIGITAL MARKETING." Abdi Dosen : Jurnal Pengabdian Pada Masyarakat 5, no. 2 (2021): 227. http://dx.doi.org/10.32832/abdidos.v5i2.859.

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Nusa Penida is one of the coconut-producing districts in Bali Province, which is precisely located in the Klungkung Regency area. Most of the Nusa Penida residents sell coconuts in their whole form and not processed into other processed forms, so this affects the selling price of coconuts. The use of coconut is traditional and has been widespread, however, however, there are still few people who process it into virgin coconut oil or VCO. One of the industrial houses that produces Pure Coconut Oil (VCO) is located in Banjar Bodong, Ped Village, Nusa Penida District with the name "Sari Gading''.
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Hirota, Akimitsu. "Design of a Symbiotic Tourism Platform with Local People:." Japan Marketing Journal 39, no. 4 (2020): 7–19. http://dx.doi.org/10.7222/marketing.2020.017.

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Dâmaso, Marlene, and Jorge Ávila De Lima. "Marketing the School? How Local Context Shapes School Marketing Practices." Journal of School Choice 14, no. 1 (2019): 26–48. http://dx.doi.org/10.1080/15582159.2019.1616993.

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Fusté-Forné, Francesc. "Dairy Tourism: A Local Marketing Perspective." Dairy 2, no. 1 (2021): 14–24. http://dx.doi.org/10.3390/dairy2010002.

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Examples of niche tourism have emerged in parallel to the growing importance of food tourism in destination management and marketing. Examples of this include mushroom tourism, tea tourism, or udon tourism, among others. This study analyzes one of this specialist forms of food tourism: dairy tourism. Dairy tourism is the leisure and tourist practice that leads to the discovery of production, transformation, and commercialization processes of milk and milk derivatives. Specifically, the objective of this research is to discuss the relationships between local dairy landscapes and tourism in the
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Dissertationen zum Thema "Marketing local"

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Gardiner, Michael William. "Local government marketing model." University of Southern Queensland, Faculty of Business, 2005. http://eprints.usq.edu.au/archive/00001428/.

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Local government is one of three tiers of government that operate in Australia. This research investigates how marketing can be applied to local government in a holistic manner. To achieve this goal, theory needed to be reviewed and developed with one particular outcome being a model outlining the components of the marketing environments that need understanding prior to the application of marketing practice. Local government was selected as the context of this study as much is written about the marketing of not-for-profit, social and public sector organisations but the literature on the integr
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Rubinsson, Sebastian. "Global marketing through collaboration of local marketing agencies : How can local marketing agencies work together for global clients?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41110.

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Background: The world becomes more connected as technology advances and with the internet as a distribution channel more companies internationalises. However, there are still cultural differences around the world that marketers must take into consideration. The marketing industry faces difficult challenges in adaptation to international marketing, as collaboration between local marketing agencies could be a solution.   Purpose: The purpose of the study is to contribute with understanding of how local marketing agencies can work together for global clients, and how these agencies can adapt loca
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Rees, Patricia Louise. "Marketing in local government : from a local government officer's perspective." Thesis, Manchester Metropolitan University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.398550.

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Bartis, Hugh Henry. "Local tourism governance of destination marketing organisations." Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.

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Globally tourism is one of the biggest industries and its role is considered key in economic development. In South Africa, tourism is one of the main economic drivers. Thus, tourism contributes to the gross domestic product, generates foreign exchange and provides sustainable employment opportunities. In order to facilitate local economic development (LED), local destination marketing organisations (DMOs) need to ensure that their operations are geared towards optimising the economic advantages related to tourism growth and development. As a result the DMOs must be strategic and well-managed.
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Chow, Po-fun Wendy, and 周寶芬. "Marketing of local drama production in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31268730.

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Rashid, Sharifah Norazizan Syed Abd. "Cultural sustainability and local involvement in place marketing." Thesis, Cardiff University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326318.

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Chow, Po-fun Wendy. "Marketing of local drama production in Hong Kong /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19876555.

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Hlophe, Nthabiseng. "The role of local context in the local strategies of global brands." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29785.

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The greatest task of many international marketing practitioners in host organisations, entails understanding the factors that influence the localisation or standardisation of marketing programmes. The purpose of this paper is to gain insight into the role of local context in the local strategies of global brands. This paper uses a qualitative case study design of two global brands.Findings – The findings show that the role that emerging macro-level factors of local context play in the local strategies of global brands is in determining the levels at which marketing programs will be standardise
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Richard, Kassie. "Promotional Communications| Professional Writing for Local Organizations." Thesis, University of Louisiana at Lafayette, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10681103.

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<p> This thesis explores the use of Facebook as an advertising tool for small businesses. It views advertising through Facebook from the perspective of a professional writer, looking at the context, audience, goals, and media to provide small businesses with guidelines for building Facebook advertising campaigns. This report will discuss 1) the audience for advertising campaigns, 2) the need for a professional writing approach for context and design, 3) the features of Facebook that complicate marketing efforts, and 4) the analysis of a local marketing campaign on Facebook. In the conclusion,
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Galva, Scarlet, and Marie-Laure Pocheron. "CHILL'OTE : local de comida rápida de papas fritas." Tesis, Universidad de Chile, 2016. http://repositorio.uchile.cl/handle/2250/144059.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>Scarlet Galva [Parte I], Marie-Laure Pocheron [Parte II]<br>Chill’Ote es un local de comida rápida ubicado en la galería del Subcentro en metro Escuela Militar del sector oriente de Santiago. Abrió en enero del 2015, ofreciendo una propuesta novedosa: el plato de fondo se centra en las papas fritas, las cuales suelen ser un acompañamiento en otros restaurantes. El menú de Chill’Ote consiste en que la papa fritas es la estrella de cada plato y vienen acompañada de distinta variedades de agregados y salsas como pollo teriyaki y carne
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Bücher zum Thema "Marketing local"

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Beuret, Kristine. Marketing in local government. Edited by Hall Roger, Clarke Michael, Stewart John, and University of Birmingham. Institute of Local Government Studies. Financial Times/Pitman in association with the Institute of Local Government Studies, 1998.

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Global marketing: Foreign entry, local marketing & global management. 3rd ed. McGraw-Hill/Irwin, 2003.

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Johansson, Johny. Global marketing: Foreign entry, local marketing & global management. 3rd ed. McGraw, 2003.

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Global marketing: Foreign entry, local marketing, & global management. 5th ed. McGraw-Hill Irwin, 2009.

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Johansson, Johny K. Global marketing: Foreign entry, local marketing & global management. 2nd ed. Irwin/McGraw-Hill, 2000.

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Cousins, Philip J. Marketing & promoting local history publications. Derbyshire Record Office, 1995.

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Bernstein, Jack. Local store marketing for restaurants. JB & me Pub., 1991.

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Global marketing: Foreign entry, local marketing and global management. 2nd ed. Irwin McGraw-Hill, 2000.

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Johansson, Johny K. Global marketing: Foreign entry, local marketing, and global management. Irwin, 1997.

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Browne, Ruth. Marketing in local authority leisure centres. The Author], 1996.

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Buchteile zum Thema "Marketing local"

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Hague, Cliff, Euan Hague, and Carrie Breitbach. "Place Marketing." In Regional and Local Economic Development. Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-34518-8_12.

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Ghosh, Nilabja. "Local Marketing Support in Bihar." In India Studies in Business and Economics. Springer India, 2013. http://dx.doi.org/10.1007/978-81-322-1572-1_13.

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Bauer, Thomas, Holger Hürtgen, and Jan Middelhoff. "Leaflets and Local Print Advertising: How to Achieve Local Media Excellence." In Retail Marketing and Branding. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119207900.ch14.

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Pierrakos, George, D. Latsou, C. Platis, A. Goula, A. Giovani, and J. Pateras. "Assessment of Inhabitants’ Health Care Needs in Local Community." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_49.

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Hamarneh, Iveta, and Alžbeta Kiráľová. "Local Food and Beverages as a Tool of Destination Marketing." In Strategic Innovative Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_11.

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Macquin, Anne, Nathalie Prime, and Dominique Rouziès. "Personal Selling Interactions: Global Versus Local Principles." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_17.

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McFadden, Dawn Thilmany. "Local Food, Organics, and Sustainability." In US Programs Affecting Food and Agricultural Marketing. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-4930-0_16.

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Cassia, Fabio, and Francesca Magno. "Explaining Citizen Surveys Non-Adoption in Local Government." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_108.

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Ger, Güliz, Olga Kravets, and Özlem Sandikci. "International marketing at the interface of the alluring global, the comforting local, and the challenges of sustainable success." In Marketing Management. Routledge, 2020. http://dx.doi.org/10.4324/9780203710807-4.

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Morris, Tom, and Cynthia Pavett. "Global Strategy and Local Management: How Does It Work?" In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_129.

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Konferenzberichte zum Thema "Marketing local"

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Marshall, B. "Global Marketing - "What Went Wrong?" Local Think and Market Focus." In Electro International, 1991. IEEE, 1991. http://dx.doi.org/10.1109/electr.1991.718224.

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Pamuji, Eko, Rachmah Ida, Mustain Mashud, Meithiana Indrasari, and Bambang Purnomo. "MARKETING COMMUNICATION STRATEGY AS A STRENGTHENING RESISTANCE OF LOCAL MEDIA." In Proceedings of the 3rd English Language and Literature International Conference, ELLiC, 27th April 2019, Semarang, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.27-4-2019.2285376.

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Babaitsev, A. V., E. A. Mikova, E. V. Kosyanenko, and A. S. Podoprigora. "Using Information and Communication Technologies in University Marketing: Local Features." In International Scientific Conference “Digitalization of Education: History, Trends and Prospects” (DETP 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200509.099.

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"Local Brand Marketing Concept Communication Strategy under the New Media Environment." In 2018 International Conference on Economics, Finance, Business, and Development. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icefbd.18.101.

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Pribadi, Muhammad. "Intercultural And Marketing Communication: Challenges and opportunities for Local Advertising Agency." In Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.9-10-2019.2291105.

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Zarkada, Anna, and Eugenia Tzoumaka. "EXPLORING SOCCER FANS’ SCHEMATA REGARDING GLOBAL VS LOCAL HUMAN BRANDS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.11.08.01.

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Mihailescu, Liliana. "Local Media Promotion Of The B.A.C., Element Of The Sport Marketing Strategy." In EduWorld 2018 - 8th International Conference. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.08.03.205.

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Guðmundsson, Birgir, Vera Kristín Kristjánsdóttir, and Hafdís Björg Hjálmarsdóttir. "POLITICS, MARKETING AND SOCIAL MEDIA IN THE 2018 LOCAL ELECTIONS IN ICELAND." In 51st International Academic Conference, Vienna. International Institute of Social and Economic Sciences, 2019. http://dx.doi.org/10.20472/iac.2019.051.012.

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Alexander, Sinthia Delvi, and Muhammad Adi Pribadi. "Role of Symbolic Interactionism in Marketing Communication Planning at Local Cosmetic Company." In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.116.

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Mansor, Nor Shahila. "Linguistic Variety in Local Commercial Discourse." In GLOCAL Conference on Asian Linguistic Anthropology 2019. The GLOCAL Unit, SOAS University of London, 2019. http://dx.doi.org/10.47298/cala2019.16-6.

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This study aimed to reveal the linguistic variety incorporated into local commercial discourse in Malaysia. The focus of this study is to determined how the linguistic variety is used in local fashion articles as a marketing strategy to attract the target consumers. This was a qualitative descriptive study. A total of 60 titles of the commercial articles published in 3 famous local fashion magazines namely Remaja (Youth), Keluarga (Family) and Nona (Woman) were gathered to examine the use of the linguistic variety. The findings show a high usage of English in Malay advertisements, the use of s
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Berichte der Organisationen zum Thema "Marketing local"

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Carpenter, Brandon, Nick Howell, and Mark Honeyman. Marketing Local Fresh Producefrom a University Research Station. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/farmprogressreports-180814-40.

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Yamano, Takashi, Noriko Sato, and Babur Wasim Arif. The Impact of COVID-19 and Locust Invasion on Farm Households in Punjab and Sindh: Analysis from Cross-Sectional Surveys in Pakistan. Asian Development Bank, 2021. http://dx.doi.org/10.22617/wps210259-2.

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This paper presents the results of two mobile phone surveys conducted by the Asian Development Bank among farmers in Punjab and Sindh provinces in Pakistan in mid-2020 during the coronavirus disease (COVID-19) pandemic. The surveys collected information about how COVID-19-related measures and economic and transport disruptions affected farmers’ harvests, marketing efforts, input prices, and financial needs. The surveys found that the COVID-19 pandemic had significant negative impacts on farm households in both provinces. The paper provides additional context on COVID-19-related effects on loca
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