Zeitschriftenartikel: „Marketing local“

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Bob Smouse, H. „Local Marketing“. Journal of Vascular and Interventional Radiology 15, Nr. 2 (Februar 2004): P86—P89. http://dx.doi.org/10.1016/s1051-0443(04)70130-x.

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2

Erickson, Bill, und Marion Roberts. „Marketing local identity“. Journal of Urban Design 2, Nr. 1 (Februar 1997): 35–59. http://dx.doi.org/10.1080/13574809708724395.

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3

Kirk‐Smith, Michael, und William Gault. „MARKETING LOCAL ENTERPRISE AGENCIES“. Journal of Small Business and Enterprise Development 2, Nr. 3 (März 1995): 142–48. http://dx.doi.org/10.1108/eb020956.

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4

Baker, F. P. „Marketing in a local authority“. Journal of Marketing Practice: Applied Marketing Science 1, Nr. 4 (Dezember 1995): 73–84. http://dx.doi.org/10.1108/eum0000000003893.

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5

Printezis, Iryna, und Carola Grebitus. „Marketing Channels for Local Food“. Ecological Economics 152 (Oktober 2018): 161–71. http://dx.doi.org/10.1016/j.ecolecon.2018.05.021.

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6

Nielson, Charles C. „Global marketing: Foreign entry, local marketing and global management“. International Journal of Research in Marketing 14, Nr. 3 (Juli 1997): 298–300. http://dx.doi.org/10.1016/s0167-8116(97)89448-7.

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7

Dwi Apsari, Ayu Made, und I. Gusti Ngurah Widya Hadi Saputra. „MAXIMIZATION OF VCO LOCAL PRODUCT MARKETING THROUGH DIGITAL MARKETING“. Abdi Dosen : Jurnal Pengabdian Pada Masyarakat 5, Nr. 2 (02.06.2021): 227. http://dx.doi.org/10.32832/abdidos.v5i2.859.

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Nusa Penida is one of the coconut-producing districts in Bali Province, which is precisely located in the Klungkung Regency area. Most of the Nusa Penida residents sell coconuts in their whole form and not processed into other processed forms, so this affects the selling price of coconuts. The use of coconut is traditional and has been widespread, however, however, there are still few people who process it into virgin coconut oil or VCO. One of the industrial houses that produces Pure Coconut Oil (VCO) is located in Banjar Bodong, Ped Village, Nusa Penida District with the name "Sari Gading''. Even though it has been running for 6 years, the revenue from this business has not been maximized due to poor marketing. For this reason, the authors offer a solution to help marketing Virgin Coconut Oil, namely by educating and coaching the use of social media as a means of online-based marketing activities. In this case, it focuses on activities to increase marketing through social media, namely Facebook.

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Hirota, Akimitsu. „Design of a Symbiotic Tourism Platform with Local People:“. Japan Marketing Journal 39, Nr. 4 (31.03.2020): 7–19. http://dx.doi.org/10.7222/marketing.2020.017.

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Dâmaso, Marlene, und Jorge Ávila De Lima. „Marketing the School? How Local Context Shapes School Marketing Practices“. Journal of School Choice 14, Nr. 1 (15.05.2019): 26–48. http://dx.doi.org/10.1080/15582159.2019.1616993.

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10

Fusté-Forné, Francesc. „Dairy Tourism: A Local Marketing Perspective“. Dairy 2, Nr. 1 (11.01.2021): 14–24. http://dx.doi.org/10.3390/dairy2010002.

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Examples of niche tourism have emerged in parallel to the growing importance of food tourism in destination management and marketing. Examples of this include mushroom tourism, tea tourism, or udon tourism, among others. This study analyzes one of this specialist forms of food tourism: dairy tourism. Dairy tourism is the leisure and tourist practice that leads to the discovery of production, transformation, and commercialization processes of milk and milk derivatives. Specifically, the objective of this research is to discuss the relationships between local dairy landscapes and tourism in the Catalan region of Empordà, in the northeast of the Iberian Peninsula. Drawing on field visits and interviews with the seven regional producers, results describe the mechanisms of dairy tourism from a local marketing perspective.

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권웅, YuKyoum Kim und Hyun-Woo Lee. „Global marketing of Formula One: Local variations and geocentric marketing mix“. IJASS(International Journal of Applied Sports Sciences) 30, Nr. 2 (Dezember 2018): 134–48. http://dx.doi.org/10.24985/ijass.2018.30.2.134.

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Aulakh, Preet S., Sevgin Eroglu und Francis M. Ulgado. „Book Review: Global Marketing: Foreign Entry, Local Marketing, and Global Management“. Journal of International Marketing 5, Nr. 2 (Juni 1997): 103–5. http://dx.doi.org/10.1177/1069031x9700500208.

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Pearce, Richard. „Global Marketing: Foreign Entry, Local Marketing, and Global Management2Johny K. Johansson. Global Marketing: Foreign Entry, Local Marketing, and Global Management. 2002: McGraw‐Hill, ISBN: 0072471484 3rd ed.“ International Marketing Review 20, Nr. 2 (April 2003): 218–20. http://dx.doi.org/10.1108/imr.2003.20.2.218.2.

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14

Knapik, Anna. „Territorial marketing – thoughts and acts of local authorities“. Equilibrium 3, Nr. 2 (31.12.2009): 167–77. http://dx.doi.org/10.12775/equil.2009.029.

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Territorial marketing is a marketing orientation created on the basis of other trade kinds of marketing, i.e. industrial marketing, service marketing and social marketing. The idea of territorial marketing assumes that local authorities direct their activities to specific target groups in order to satisfy their needs and ensure that they are provided with the most comfortable environment to live and run a business. Whilst creating a particular policy, local authorities take into consideration the creation of favorable living and working conditions, especially for inhabitants, investors, and tourists. It becomes more and more common that a territorial unit is perceived as a “company”, which has to be managed properly and requires right communication with its stakeholders and good relations with the media. On the basis of the analyses presented in the paper, it is assumed that territorial marketing, although it’s a relatively new marketing trend, is going to grow in importance as it enables territorial units to work and develop efficiently.

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Obolensky, Nikolay V., und Valery P. Agafonov. „Effective marketing strategies of local beer producers“. Russian Journal of Entrepreneurship 16, Nr. 6 (10.04.2015): 915. http://dx.doi.org/10.18334/rp.16.6.143.

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Kim, Hang-Seok. „A Study on the Strategic Local Marketing“. Global Business Administration Review 5, Nr. 1 (März 2008): 103–24. http://dx.doi.org/10.17092/jibr.2008.5.1.103.

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Feagan, Robert. „Direct Marketing: Towards sustainable local food systems?“ Local Environment 13, Nr. 3 (April 2008): 161–67. http://dx.doi.org/10.1080/13549830802169772.

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Parker, R. Stephen, E. Reed Doke und Angela Acree. „Issues in marketing local area network products“. Industrial Marketing Management 23, Nr. 1 (Februar 1994): 71–81. http://dx.doi.org/10.1016/0019-8501(94)90029-9.

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Vivian, F. Boateng, Amfo Bismark, Halim Abubakari Abdul und Bonsu Yeboah Osei. „Do marketing margins determine local leafy vegetables marketing in the Tamale Metropolis?“ African Journal of Business Management 10, Nr. 5 (14.03.2016): 98–108. http://dx.doi.org/10.5897/ajbm2015.7978.

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Kuzior, Aleksandra. „Marketing communications of administrative organs of local governance and local community“. Marketing and Management of Innovations 2 (2019): 314–25. http://dx.doi.org/10.21272/mmi.2019.2-26.

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Jean Jeon, Hyo-Jin, Rajiv P. Dant und Aaron M. Gleiberman. „National versus local brands“. European Journal of Marketing 48, Nr. 7/8 (08.07.2014): 1511–35. http://dx.doi.org/10.1108/ejm-08-2012-0452.

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Purpose – The purpose of this research is to investigate differences in customer perceptions of quality between credence and experience industries. The paper expands on the implications of national versus local firms and does so within a franchise context. Design/methodology/approach – Based on a sample of 349 consumers, three core SERVQUAL dimensions (reliability, security and tangibility) were analyzed to determine customer perceptions of quality. A mixed-factorial designed was used to evaluate different scenarios of purchasing intentions, measuring the main and interactive effects of service type and criticality among franchised and local brands. Findings – Significant differences were found in customer perceptions of quality between experience- and credence-based services. A significant moderating effect of the level of criticality was shown to play an important role in customers’ perceptions. Research limitations/implications – This experimental laboratory study highlights the importance for managers to understand the differences in perceptions of customers when dealing between service types and acting under conditions of varying criticality. This holds true for both franchised and non-franchised businesses. Originality/value – This study offers one of the first investigations of customer perceptions of quality in specific industry types (i.e. credence and experience) within a franchise system. Depending on the industry type, customers have different expectations of quality. The authors offer several specific ways in which managers can use this knowledge to their advantage.

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Auty, Susan, und Geoff Easton. „Patterns of Competition: A Study of Local Restaurants“. Marketing Intelligence & Planning 8, Nr. 1 (01.01.1990): 27–33. http://dx.doi.org/10.1108/eum0000000001072.

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Competitors come a very poor second to consumers as the focuses for studies carried out by marketing academics. Since the marketing concept is so much at the heart of what many academics think marketing is all about this should surprise no one. However, the emergence of the subject of marketing strategy with its concern over sustainable competitive advantage and the current popularity of competitiveness, however defined, as an adjunct or complement to marketing studies suggest that competitors and competition may be about to become a fashionable area for study. And not before time. The trinity of company, consumer and competitor, however stark as a framework, represents the minimum knowledge anyone would require before taking a major marketing decision.

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Szente, Viktória. „Lokális élelmiszerek a jövő marketingjében“. Táplálkozásmarketing 1, Nr. 1-2 (01.12.2014): 47. http://dx.doi.org/10.20494/tm/1/1-2/5.

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Fehér, I. „Direct marketing practice in Hungarian agriculture“. Agricultural Economics (Zemědělská ekonomika) 53, No. 5 (07.01.2008): 230–34. http://dx.doi.org/10.17221/1443-agricecon.

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Farm-sale, also known as direct sale, provides major opportunities to farmers in the future. This kind of sale is of increasing popularity in Europe, but farmers have to be familiar with the regulations concerning processing and sales. Mainly small and medium farmers prefer direct sale. In this activity, they must compete with an increasing number of hypermarkets, supermarkets and wholesale markets. When talking about direct sale, it means that farmers sell their products directly to customers. There are more options: (i) sale in their own shop, (ii) through a catalogue and (iii) delivery to restaurants and shops. It has to be mentioned that the development of special local products means the products representing a common local value and principally those that can be associated with a specific village due to their historical heritage or tradition. There is no standard or official definition for special local products that includes all the possible factors. Efforts of marketing and rural development experts are needed to identify and market these special products to the appropriate consumers. Meanwhile it has to be noticed that, mainly in Europe, the definition and the possibilities of product regulation concerning geographical origin, are clearly defined and well-known. However, the “protection of geographical origin” is not the same issue as “special local products” mentioned above. In a wider sense, these can be described from a marketing point of view as “local product, common product” that interconnect and integrate villages, people and approaches, but are not regulated and protected legally. These products mentioned above reach the consumer in relatively small quantities, through direct sale, and they are often attached to the services of rural tourism. The local products are also developed to ensure high quality products for the consumer or to attract tourists. People can be proud of them since they cannot be bought anywhere else. Advisers are also helping farmers choose the right sales channels to diversify their marketing activities.

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Cleeren, Kathleen, Marnik G. Dekimpe und Frank Verboven. „Competition in local-service sectors“. International Journal of Research in Marketing 23, Nr. 4 (Dezember 2006): 357–67. http://dx.doi.org/10.1016/j.ijresmar.2006.08.002.

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Henley, Teri Kline. „Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy“. Journal of Nonprofit & Public Sector Marketing 9, Nr. 1-2 (10.01.2001): 141–55. http://dx.doi.org/10.1300/j054v09n01_08.

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Nguyen, Nghi Quoc, Trinh Van Bui und Truc Thanh Vo. „LOCAL MARKETING STRATEGIES TO EXPLOIT MARINE ECONOMIC POTENTIAL OF TRA VINH PROVINCE“. Scientific Journal of Tra Vinh University 1, Nr. 4 (28.07.2020): 50–59. http://dx.doi.org/10.35382/18594816.1.4.2020.403.

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The study aims to evaluate the potential in developing the marine economy and proposes local marketing strategies to exploit these potentials in Tra VinhProvince. The analytical results indicate that Tra Vinh Province possesses plenty of potential, such as favorable geographic location, investment in infrastructure from the Government and local authorities, ability in region linkage, etc. According to the above outcomes, the study proposes four local marketing strategies which are local image marketing, local feature marketing, infrastructure marketing, and local people marketing. These strategies are used for attracting investment and exploiting the potential of the marine economy in Tra Vinh Province in coming time.

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Fulton, Joan R., Michael P. Popp und Carolyn Gray. „Evolving Business Arrangements in Local Grain Marketing Cooperatives“. Review of Agricultural Economics 20, Nr. 1 (1998): 54. http://dx.doi.org/10.2307/1349533.

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Tikhonov, O. I., O. Ye Frolova, O. P. Gudzenko und S. V. Barnatovych. „Marketing research of antifungal drugs for local use“. Socìalʹna farmacìâ v ohoronì zdorov'â 2, Nr. 2 (17.06.2016): 77–81. http://dx.doi.org/10.24959/sphhcj.16.38.

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Putri, Y. R., und D. Ismoyowati. „Marketing strategy development for Yogyakarta local black rice“. IOP Conference Series: Earth and Environmental Science 425 (08.02.2020): 012028. http://dx.doi.org/10.1088/1755-1315/425/1/012028.

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31

Vielba, Carol. „Marketing and local government: A contradiction in terms?“ Local Government Studies 12, Nr. 6 (November 1986): 14–19. http://dx.doi.org/10.1080/03003938608433303.

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May, John, und Karin Newman. „Marketing: A new organising principle for local government?“ Local Government Studies 25, Nr. 3 (September 1999): 16–33. http://dx.doi.org/10.1080/03003939908433955.

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Vignali, Claudio. „McDonald’s: “think global, act local” – the marketing mix“. British Food Journal 103, Nr. 2 (März 2001): 97–111. http://dx.doi.org/10.1108/00070700110383154.

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Hexom, Shelley. „Get Marketing Help From Your Local College, University“. Nonprofit Communications Report 14, Nr. 11 (17.10.2016): 4. http://dx.doi.org/10.1002/npcr.30534.

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Paddison, Ronan. „Decoding Decentralisation: The Marketing of Urban Local Power?“ Urban Studies 36, Nr. 1 (Januar 1999): 107–19. http://dx.doi.org/10.1080/0042098993763.

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Palmer, Adrian J. „Relationship marketing: Local implementation of a universal concept“. International Business Review 4, Nr. 4 (Januar 1995): 471–81. http://dx.doi.org/10.1016/0969-5931(95)00027-5.

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Rader Olsson, Amy. „Collaboration to improve local business services“. International Journal of Bank Marketing 26, Nr. 1 (Februar 2008): 57–72. http://dx.doi.org/10.1108/02652320810847110.

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38

Neese, William T., und G. Tomas. „Local Retail Segmentation Using the CETSCALE“. Journal of Promotion Management 8, Nr. 2 (Juli 2002): 135–61. http://dx.doi.org/10.1300/j057v08n02_10.

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Ucar, Erdem, und Arsenio Staer. „Local corruption and corporate social responsibility“. Journal of Business Research 116 (August 2020): 266–82. http://dx.doi.org/10.1016/j.jbusres.2020.05.012.

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Ucar, Erdem. „Local creative culture and corporate innovation“. Journal of Business Research 91 (Oktober 2018): 60–70. http://dx.doi.org/10.1016/j.jbusres.2018.05.040.

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Rotfeld, Herbert Jack. „Misplaced marketing“. Journal of Consumer Marketing 16, Nr. 5 (01.10.1999): 415–17. http://dx.doi.org/10.1108/07363769910289523.

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Comments on the frequent inappropriateness of marketing education. Also addresses some of the inappropriate methods of marketing schools. Considers that certain schools that are unable to attract top students are tempted to misplace marketing by focusing the attention on a school’s “values” other than education, for instance after‐school activities, discipline, or teachers’ concerns for children’s self‐esteem. In college education, these benefits might include a sports team’s winning record, fraternity or sorority parties and local drinking establishments. Finally, expresses dissatisfaction that many students now view graduation as job certification, not as a mark of education.

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Ai, Tran Huu, und Thi Le Minh Nguyen. „EMPLOYING LOCAL MARKETING IN TOURISM DEVELOPMENT AT BEN TRE PROVINCE“. EUrASEANs: journal on global socio-economic dynamics, Nr. 5(12) (30.09.2018): 74–83. http://dx.doi.org/10.35678/2539-5645.5(12).2018.74-83.

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Local marketing is becoming an important factor in the development strategy of each industry, each locality, and each country. The official survey was conducted with 302 survey samples from managers, deputy directors, deputy department heads, department heads upward at local tourism businesses of Ben Tre province. This paper presents a study of the local marketing situation, thereby identifying the factors affecting the local marketing situation in order to provide some suggestions for local marketing strategies for tourism development in Ben Tre province

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Lobley, Matt, Allan Butler und Michael Winter. „Local Organic Food for Local People? Organic Marketing Strategies in England and Wales“. Regional Studies 47, Nr. 2 (Februar 2013): 216–28. http://dx.doi.org/10.1080/00343404.2010.546780.

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Wu, Shwu-Ing. „The Correlation between Factors in Festival Marketing Activities, Visitors’ Value Perception and Post-Purchase Feelings“. Journal of Management and Sustainability 6, Nr. 4 (28.11.2016): 9. http://dx.doi.org/10.5539/jms.v6n4p9.

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<p>Marketing activities represent one of the drivers of regional industrial development. Festival marketing activities, in particular, have been widely adopted by local governments and business owners as marketing strategies to attract tourists and investors, thus boosting local economic development. How should the festival marketing activities be conducted in association with other relevant factors, in order to be distinctive and effective in local development is the topic to be discussed in this paper. This study aims to investigate the influence of factors, including festival marketing, regional image, infrastructure and local characteristics on tourists’ value perception, post-travel feelings and revisit willingness. The results showed that festival marketing activities are most effective in enhancing tourists’ value perception, followed by local characteristics and infrastructure. The social and hedonic values perceived by the tourists could enhance their satisfaction, thus further elevate their revisit willingness. Local governments and business owners should thus attach more importance on whether the content of festival marketing activities could highlight the local characteristics and infrastructure, thus drawing better results from these activities.</p>

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Fathurrijal, Fathurrijal. „Political Marketing Elit Lokal Dalam Pemilihan Umum Kepala Daerah di Nusa Tenggara Barat“. Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam 2, Nr. 1 (06.09.2018): 1. http://dx.doi.org/10.31764/jail.v2i1.534.

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Abstrak: Tulisan ini mengkaji penerapan komunikasi pemasaran politik (Political Marketing Communication) oleh Elit-elit Lokaldi beberapa momentum pemilihan umum kepala daerah di Nusa Tenggara Barat. Keberadaan elit lokal di NTB yang dulu hanya sebagai vote getter, kini telah menjelma menjadi tokoh politik yang siap berkompetisi dengan para politisi dalam merebut kepemimpinan formal di tingkat lokal. Kemampuan elit-elit lokal dalam menarasikan visi-misi politiknya tidak bisa dipandang sebelah mata oleh politisi-politisi murni yang selama ini menguasai struktural partai politik. Keterbukaan Demokrasi harus dijadikan sebagai media dan momentum untuk mendudukkan semua elemen masyarakat pemilih yang memiliki hak yang sama, sama-sama bisa diusulkan dan dipilih menjadi pemimpin-pemimpin birokrasi. Jalur politik adalah salah satu jalur yang memungkinkan elit lokal untuk bisa duduk mengisi pergantian kepemimpinan di level eksekutif dan legislatif. Provinsi NTB, sebagai salah satu daerah yang melaksanakan pemilihan umum kepala daerah sudah beberapa prioede kepemimpinan kini telah dipimpin oleh elit lokal yang berasal dari tokoh keagamaan, begitu juga di beberapa Kabupaten Kota, kaum birokrat sedikit demi sedikit mulai tergeser dari kursi kepemimpinan eksekutif.Kata Kunci: Komunikasi Pemasaran Politik, Elit Lokal, Politik, Demokrasi, Pilihan Kepala Daerah=================================================Abstract : This paper analyzed the application of political marketing communication by Local Elites in some of the momentum of Local Leader Elections in West Nusa Tenggara. The existence of local elites in NTB, which used to only be a getter vote, has now become a political figure who is ready to compete with politicians in seizing formal leadership at the local level. The ability of local elites to narrate their political vision and mission cannot be underestimated by pure politicians who have so far mastered the structure of political parties. Openness of Democracy must be used as a medium and momentum to seat all elements of the voting community who have the same rights, both can be proposed and elected as bureaucratic leaders. The political path is one of the pathways that allow local elites to sit in to fill leadership changes at the executive and legislative levels. NTB Province, as one of the regions that carried out Local Leader elections for several periods of leadership has now been led by local elites from religious figures, as well as in several districts, the Bureaucrats have gradually moved away from the executive leadership chair.Keywords: Political Marketing Communication, Local Elite, Politic, Democracy,Local Leader Elections

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Imam, Fahrizal, Hasnudi Hasnudi, Rasmulia Sembiring und Tumpal H. S. Siregar. „Analisis Pemasaran Sapi di Kabupaten Batubara“. AGRISAINS: Jurnal Ilmiah Magister Agribisnis 1, Nr. 2 (02.07.2019): 119–28. http://dx.doi.org/10.31289/agrisains.v1i2.241.

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This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.

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Jobczyk, Tomasz M. „CHOSEN DETERMINANTS IN MARKETING COMMUNICATION IN REGIONAL TARGETED MARKETING“. Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 19, Nr. 4 (31.12.2018): 105–14. http://dx.doi.org/10.5604/01.3001.0013.1648.

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The aim of the article is to point to selected determinants of marketing communication in the regional marketing. Recognising that the development of the region and local communities, the inhabitants of municipalities, is also a marketing problem. The hypothesis is the statement that the organization of the communication process, the content of the message, and fundamentally the competence of communication managers, must take into account the level of knowledge and experience of the recipients. Assuming, the aforementioned being either city inhabitants or rural citizens. Literature analysis was adopted as a research method

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Yildiz, Hélène, Sandrine Heitz-Spahn und Lydie Belaud. „Do ethnocentric consumers really buy local products?“ Journal of Retailing and Consumer Services 43 (Juli 2018): 139–48. http://dx.doi.org/10.1016/j.jretconser.2018.03.004.

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Mitchell, Vincent‐Wayne. „Local Authorities′ Use of Geographical Information Systems“. Marketing Intelligence & Planning 9, Nr. 2 (Februar 1991): 8–15. http://dx.doi.org/10.1108/02634509110003637.

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Lee, Suin, Christos Pantzalis und Jung Chul Park. „Does local culture trigger speculative investment behavior?“ Journal of Business Research 103 (Oktober 2019): 71–88. http://dx.doi.org/10.1016/j.jbusres.2019.06.011.

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