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Thematische Bibliographien / Packaging strategy

Inhaltsverzeichnis

Zeitschriftenartikel
Dissertationen
Bücher
Buchteile
Konferenzberichte
Berichte der Organisationen

Auswahl der wissenschaftlichen Literatur zum Thema „Packaging strategy“

Autor: Grafiati

Veröffentlicht am 24. Juni 2021

Zuletzt aktualisiert am 29. Juli 2025

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Zeitschriftenartikel zum Thema "Packaging strategy"

1

Twede, Diana, Robert H. Clarke, and Jill A. Tait. "Packaging postponement: a global packaging strategy." Packaging Technology and Science 13, no. 3 (2000): 105–15. http://dx.doi.org/10.1002/1099-1522(200005)13:3<105::aid-pts503>3.0.co;2-9.

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Yung, Xu Yuk. "The Positive Role of Packaging in Consumer Behavior." Advances in Economics, Management and Political Sciences 63, no. 1 (2023): 293–300. http://dx.doi.org/10.54254/2754-1169/63/20231445.

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Packaging strategy is the primary means for enterprises to show the products characteristics and an essential part of shaping the brand image to become the most economically efficient marketing system of a competitive tool. In order to occupy a position in the market where the key competitive differentiator is present, product packaging must be able to leave customers with a lasting impression and inspire them to make a purchase decision. Consumers purchasing decisions are extremely influenced by the packagings promotional function when there is no discernible difference in the quality of simi

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Kim, Kyung-Hwa, and Ji-Young Na. "Color Marketing Strategy of Milk Packaging." Journal of the Korea Contents Association 12, no. 1 (2012): 197–210. http://dx.doi.org/10.5392/jkca.2012.12.01.197.

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4

Scharpenberg, Christina, Meike Schmehl, Milena Glimbovski, and Jutta Geldermann. "Analyzing the packaging strategy of packaging-free supermarkets." Journal of Cleaner Production 292 (April 2021): 126048. http://dx.doi.org/10.1016/j.jclepro.2021.126048.

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Ye, Zihan. "The Pricing and Quantity Strategy of Reusable and Disposable Packaging." Academic Journal of Science and Technology 14, no. 3 (2025): 339–42. https://doi.org/10.54097/33sm6g70.

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With the development of e-commerce, logistics has become a crucial component of agricultural product e-commerce. The rapid expansion of the logistics industry has led to an increasing demand for packaging, resulting in severe environmental issues caused by disposable packaging. Consequently, many agricultural product manufacturers have begun to adopt recyclable and reusable packaging for express delivery. This paper examines a profit-oriented supply chain model involving a packaging manufacturer and a courier company. The courier company offers both disposable conventional packaging and reusab

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Prathisara, Gibbran Prathisara, and Anang Masduki Masduki. "Marketing strategy in "Bakpiapia Djogja" food product packaging design." COMMICAST 4, no. 1 (2023): 48–63. http://dx.doi.org/10.12928/commicast.v4i1.6823.

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Reviewing the role of packaging in today's snack products, the packaging function is not only to protect the existing products in it but to grow more broadly with the addition of functional values, among others is as a means of communication between producers and consumers, namely as communications media that describe or reflect the product, brand image, and also as part of the promotion with the consideration that the packaging is easy to see, understand, and remember. Bakpiapia Djogja, a bakpia product in Yogyakarta, has innovated different packaging designs from competitors to increase cons

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Rundh, Bo. "Linking packaging to marketing: how packaging is influencing the marketing strategy." British Food Journal 115, no. 11 (2013): 1547–63. http://dx.doi.org/10.1108/bfj-12-2011-0297.

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Khand, Riya Rajyalaxmi. "Role of Product Packaging in Market Strategy: A Case Study of Nepalese Organization." Nepalese Journal of Management 11, no. 3 (2024): 82–97. https://doi.org/10.3126/njm.v11i3.79607.

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This study examines the role of product packaging in market strategy of Nepalese organization. The dependent variable is marketing strategy. The selected independent variables are, innovativeness, security and privacy, perceived trust, brand perception, and brand communication. The primary source of data is used to assess the opinions of respondents regarding innovativeness, security and privacy, perceived trust, brand perception, and brand communication. The study is based on primary data of 112 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correl

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Wang, Lu, and Fauzi Naeim. "Green Design Strategy for Lushan Yunwu Tea Packaging Design." South Asian Journal of Social Sciences and Humanities 4, no. 5 (2023): 32–50. http://dx.doi.org/10.48165/sajssh.2023.4503.

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Amidst the swift march of modern industry, the escalating environmental devastation has imperiled human existence, spurring the emergence of green design as a pervasive and powerful global design philosophy. Within this context, Lushan Yunwu Tea, the sole tea hailing from China's Lushan region, stands as a prime example necessitating thoughtful packaging. Sadly, the packaging design of Lushan Yunwu Tea has languished, failing to reflect its essence. Characterized by excess, insubstantiality, and superficiality, the packaging inadequacies echo the struggle against counterfeit teas due to Lushan

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Zou, Linjiang. "Analysis of Bottle Packaging Marketing Strategy of NONGFU SPRING in Chinese Market." BCP Business & Management 20 (June 28, 2022): 336–40. http://dx.doi.org/10.54691/bcpbm.v20i.1003.

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NONGFU SPRING as a popular drinking water brand in China owns success to not only mature marketing strategy but also high quality of product, in which packaging plays a very important role. Though many scalars consider packaging as an important factor, there is little research about packaging of NONGFU SRPING. This paper has classified packaging of NONGFU SPRING and found out what packaging brings to the company. NONGFU SPRING use well-designed packaging to distinguish their products from their competitors’ and promote their brand image. NONGFU SPRING is good at making their products much more

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Dissertationen zum Thema "Packaging strategy"

1

Lu, Liang, Maria Munar, and Susana Gargallo. "Packaging as a strategic tool." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-803.

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BASTOS, CLAUDIO ROCHA. "COMPOSTABLE PACKAGING: A STRATEGY FOR REDUCING ENVIRONMENTAL IMPACT." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2015. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25786@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>Propõe-se desenvolver uma metodologia para metrificar e monetizar o ciclo de vida de um produto industrial e validá-la pela sua aplicação a um caso real: a comparação entre dois tipos de embalagens descartáveis, copos de matéria-prima de fonte renovável (mandioca) e copos de plástico. Motiva o estudo a constatação de que o sistema industrial, ao longo do ciclo de vida dos produtos, até o seu consumo e descarte, ainda não conseguiu adotar um modelo circular de produção que maximize reutilização e reciclagem dos resíduos, bem como limite a em

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Smetanová, Jitka. "Strategický přístup k CSR ve firmě Thimm Packaging." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201785.

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This Master thesis deals with a topic of Corporate Social Responsibility as a part of a corporate strategy. In the theoretical part a CSR concept with implementation process is explained. The practical part is focused on Thimm Packaging. For evaluation of Thimm Social Responsibility the EFQM method modified for the CSR is used and a questionnaire survey is applied. The aim of this work is to evaluate TSR and to propose options for improvement of company social strategy.

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BÄCKSTRÖM, SOFIA. "The road towards anintegrated packaging management strategy : A case study on a packaging networkat a ski brand." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-223888.

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Wiil, Madelene. "Exploring the Misalignment in the Sustainable Packaging Realization Process." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413354.

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Packaging have become an environmental problem since mishandling causes pollution, and end-of-life treatments contribute to climate change. Even so, packaging is still necessary in our market system as they protect, distribute and prolong the life of various products. Policy-makers, companies, and the scientific community, are therefore working on different ways to combat the negative impacts of packaging, creating frameworks and strategies to facilitate a sustainable development. However, there seems to be a misalignment in the process of developing packaging with sustainable characteristics,

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Pettersson, Linnea, and Clara Lönntorp. "Förpackningslogistikens roll och betydelse : Strategisk, taktisk och operativ nivå." Thesis, Högskolan i Gävle, Avdelningen för industriell ekonomi, industridesign och maskinteknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36450.

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Förpackningslogistiken är en viktig del av försörjningskedjan men den får ofta för lite tid och tanke. Att fokusera på förpackningar redan i ett tidigt skede i utvecklingen av produkter kan ge kostnadseffektivare förpackningar som ger produkten det skydd den behöver. Genom att lägga ner tid på utformningen och vilka egenskaper förpackningen ska ha, kan företag minska kostnader, produktskador och miljöpåverkan. Därför är syftet med denna studie att utveckla kunskap gällande förpackningslogistikens roll och betydelse på strategisk, taktisk och operativa nivå och därigenom svara på frågeställning

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Paganelli, Lorenzo. "Servitization strategy in the packaging industry: a preliminary analysis on the efficiency of the machines. The case of a leading company." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017.

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Servitization strategy is a business model innovation that manufacturing companies can adopt to remain competitive in the economic scenario. The new paradigm is let possible by an interplay of market - pull conditions and technology - push possibilities. Traditionally, manufacturers have been focusing on the development and realization of products and occasionally they provided additional services such as maintenance interventions or spare parts. With the Servitization strategy, manufacturers can propose their value in a new and innovative way leveraging the possibility to offer advanced servi

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Adobati, A. "ACTIVE PACKAGING IN MASTER BAG SOLUTIONS AND SHELF LIFE EXTENSION OF RED RASPBERRIES AND STRAWBERRIES: A RELIABLE STRATEGY TO REDUCE FOOD LOSS." Doctoral thesis, Università degli Studi di Milano, 2015. http://hdl.handle.net/2434/343680.

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A rough estimation for avoidable losses in the European Union (EU) is 280 kg per capita per year, of which 13% can arise from agricultural production, 31% from product processing and 45% from households. The role of packaging in preserving fresh and processed foods is well known and documented but little research is available about the relation existing among new packaging solutions, shelf life extension and Food Loss, and waste reduction at different levels at the supply chain. Techniques as Life Cycle Assessment (LCA) have been largely used to determine the Environmental Impact of food prod

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Braglia, Michele. "Assessment of circular economy indicators in a multi-criteria approach along the plastic packaging value chain." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2018.

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The awareness on raw material scarcity and environmental issues has globally stimulated interest into the re-design of products, processes or services, maximizing prevention, reuse and recycling rates. Within this context, plastic represents a key material. In particular, plastic packaging is a priority issue, accounting for the 40% of the European converters demand and about 60% of post-consumer plastic waste. Nowadays, less than 30% of collected plastic waste is recycled, while landfilling and incineration rates of plastic waste remain high, approximately 27% and 41% respectively. The EU Com

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Merrill, Bryan Douglas. "Advancing Phage Genomics and Honeybee Health Through Discovery and Characterization of Paenibacillaceae Bacteriophages." BYU ScholarsArchive, 2015. https://scholarsarchive.byu.edu/etd/5641.

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The Paenibacillaceae family of bacteria includes two species known to infect the hives of honeybees, Paenibacillus larvae and Brevibacillus laterosporus. P. larvae, the causative agent of American Foulbrood (AFB) causes a lethal infection of honeybee larvae, while B. laterosporus is a secondary invader following European Foulbrood (EFB) infection. Increasing antibiotic resistance of P. larvae bacteria has prompted a search for alternative treatment methods for this disease. Bacteriophages are the most diverse life forms on earth and can provide important insights about the bacterial hosts they

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Bücher zum Thema "Packaging strategy"

1

Khan, Huda, Richard Lee, and Polymeros Chrysochou. Consumer Packaging Strategy. Routledge, 2022. http://dx.doi.org/10.4324/9781003000822.

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Pira, ed. Packaging design strategy. 2nd ed. Pira International, 2004.

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Stewart, Bill. Packaging design strategy. Pira International, 1996.

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Mona, Doyle, ed. Packaging strategy: Winning the consumer. Technomic Pub. Co., 1996.

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Prebble, Jillian. Technology mapping for the packaging supply chain: Exploration of a packaging postponement strategy. Pira International, 1994.

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W, Harckham Arthur, ed. Packaging strategy: Meeting the challenge of changing times. Technomic Pub. Co., 1989.

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Marcello, Minale, and Minale, Tattersfield, & Partners., eds. The leader of the pack: How to design successful packaging : the full packaging design story of Minale Tattersfield. Effande, 1993.

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Peters, Jim. Creating value through packaging: Unlocking a new business and management strategy. DEStech Publications, 2013.

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Rugman, Alan M. Strategic change in the European flexible packaging industry. Ontario Centre for International Business, 1990.

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Olsmats, Carl. The Business mission of packaging: Packaging as a strategic tool for business development towards the future. Åbo Akademi University Press, 2002.

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Buchteile zum Thema "Packaging strategy"

1

Hill, Terry. "Millstone Packaging." In Manufacturing Strategy. Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-349-14018-3_19.

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Hill, Terry. "Ontario Packaging." In Manufacturing Strategy. Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-349-14018-3_22.

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Heaphy, Ian. "Packaging strategy." In Procurement and Contract Strategies for Construction. ICE Publishing, 2021. http://dx.doi.org/10.1680/pacsfc.63716.017.

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Baker, Michael J. "Packaging." In Marketing Strategy and Management. Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_14.

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Khan, Huda, and Wayne Wang. "Packaging Localisation." In Consumer Packaging Strategy. Routledge, 2022. http://dx.doi.org/10.4324/9781003000822-6.

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Khan, Huda, Richard Lee, and Polymeros Chrysochou. "Conceptualising Packaging Design." In Consumer Packaging Strategy. Routledge, 2022. http://dx.doi.org/10.4324/9781003000822-4.

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Fitzpatrick, Leanne, Karli Verghese, and Helen Lewis. "Developing the Strategy." In Packaging for Sustainability. Springer London, 2012. http://dx.doi.org/10.1007/978-0-85729-988-8_1.

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Fitzpatrick, Leanne, Helen Lewis, and Karli Verghese. "Implementing the Strategy." In Packaging for Sustainability. Springer London, 2012. http://dx.doi.org/10.1007/978-0-85729-988-8_8.

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Khan, Huda, Richard Lee, and Polymeros Chrysochou. "Managers' Perspectives on Packaging Localisation." In Consumer Packaging Strategy. Routledge, 2022. http://dx.doi.org/10.4324/9781003000822-13.

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Khan, Huda, Richard Lee, and Polymeros Chrysochou. "Effects of Product Type and Brand Familiarity in Packaging Localisation." In Consumer Packaging Strategy. Routledge, 2022. http://dx.doi.org/10.4324/9781003000822-8.

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Konferenzberichte zum Thema "Packaging strategy"

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Yongbo, Yang, Eric Yong, and Qiu Wen. "Lifetime Modelling Strategy for Multilayer Ceramic Capacitors by Halt Test." In 2024 IEEE 26th Electronics Packaging Technology Conference (EPTC). IEEE, 2024. https://doi.org/10.1109/eptc62800.2024.10909919.

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Cheng, Mengxuan, Guoshun Wan, and Yuxi Jia. "New Equivalent Approach and Optimized Strategy for Evaluating Warpage Characteristics in PCB Milling Process." In 2024 25th International Conference on Electronic Packaging Technology (ICEPT). IEEE, 2024. http://dx.doi.org/10.1109/icept63120.2024.10668504.

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Sinha, Sourish S., Pouria Zaghari, Jong E. Ryu, and Douglas C. Hopkins. "Innovative Packaging Strategy for MLCCs for High Current AC Applications Aimed at Reducing Parasitic Inductance." In 2025 IEEE International Workshop on Integrated Power Packaging (IWIPP). IEEE, 2025. https://doi.org/10.1109/iwipp61784.2025.10971514.

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Yahyaei, Katayoon, M. Shafkat M. Khan, Shajib Ghosh, et al. "X-ADAPT: AI-driven design-based strategy to address x-ray compatibility challenges in advanced packaging metrology." In Metrology, Inspection, and Process Control XXXIX, edited by Matthew J. Sendelbach and Nivea G. Schuch. SPIE, 2025. https://doi.org/10.1117/12.3060349.

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Lim, Yow-Luen, and Yi-Ling Lin. "Variable Switching Frequency Global Driving Strategy of SiC-MOSFET and Si-IGBT-based Motor Drive System for Electric Vehicle Applications." In 2024 19th International Microsystems, Packaging, Assembly and Circuits Technology Conference (IMPACT). IEEE, 2024. https://doi.org/10.1109/impact63555.2024.10818906.

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Leibus, Inguna, Gunita Mazure, and Luize Filipova. "CHALLENGES OF THE CIRCULAR ECONOMY IN LATVIA IN THE CONTEXT OF THE EU LONG-TERM STRATEGY." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.53.

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The circular economy is targeted to increase the efficiency of resource use through prevention of waste and pollution; preservation of products and materials in circulation as long as possible and maintenance of natural capital. Therefore, the research authors aim to study the management of household waste and resources in Latvia in the context of other EU Member States in order to achieve circular economy targets. The study employs the monographic method, statistical data analysis and the correlation analysis to calculate the relation between the economic development and the amount of househo

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Sahrling, Mikael, Shenggao Li, Frank Lee, and Stefan Rusu. "TSMC in the Silicon Photonics Era - an electrical perspective." In Optical Fiber Communication Conference. Optica Publishing Group, 2025. https://doi.org/10.1364/ofc.2025.tu3g.1.

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TSMC is actively pursuing a Photonics Foundry Service to meet increased customer requests. The COUPE 3D packaging technology is a key part of this strategy since it enables a Photonics Die to be co-packaged with an Electric Die greatly reducing the interconnect signal integrity penalty between the two dice. This paper will present some of the work-in-progress to enable this breakthrough technology and highlight some aspects of the interconnect benefits between the two dice.

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Arjunamahanthi, Pavanbabu, Himanandhan Reddy Kottur, Navid Asadizanjani, and Charles Woychik. "Revitalizing Advanced Packaging in America." In 2025 Pan Pacific Strategic Electronics Symposium (Pan Pacific). IEEE, 2025. https://doi.org/10.23919/panpacific65826.2025.10908952.

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Gandelli, A., F. Grimaccia, and R. E. Zich. "EMC strategy in wireless sensor packaging." In 17th International Zurich Symposium on Electromagnetic Compatibility. IEEE, 2006. http://dx.doi.org/10.1109/emczur.2006.215001.

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Gao, Xun, Fuyong Liu (), Yong Li, and Wanying Cheng. "Packaging Design Strategy of Female Medical Injector Under Emotional Demand." In Human Interaction and Emerging Technologies (IHIET-AI 2022) Artificial Intelligence and Future Applications. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe100873.

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The first visual perception of pharmaceutical packaging can directly affect the psychological emotion of the people who use medicine. From the user's needs, through the investigation of the cognition, will and emotion of gynecological patients in the use of disposable drug pushers, analyze the importance of pharmaceutical packaging design to pharmaceutical users, discuss the role and significance of emotional needs in the use of their packaging design process, and explore the development of the emotional design of female medical disposable drug pushers packaging; take the design practice of Ka

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Berichte der Organisationen zum Thema "Packaging strategy"

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Border, Peter, and Caroline Wood. Plastic Food Packaging Waste. Parliamentary Office of Science and Technology, 2019. http://dx.doi.org/10.58248/pn605.

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This POSTnote outlines the main options for reducing packaging waste (removing, reusing, replacing and recycling plastics) and examines the potential to combine them into a coordinated waste strategy.

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Giere, Martin D. Undeclared Wars: The Packaging of a National Security Strategy for the 1990's. Defense Technical Information Center, 1994. http://dx.doi.org/10.21236/ada280605.

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McComber, Madalyn. Removing Styrofoam Packaging in the Food-Service Industry: Development of a Campaign Strategy and Materials. Iowa State University, 2021. http://dx.doi.org/10.31274/cc-20240624-1217.

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Guerrero, Isabel, and Johanan Rivera. Scaling, Innovations in Development: The Experience of IDB Lab. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0004847.

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The approach to scaling up innovations in development is broken due to insufficient skills and funding for intermediation. Intermediation involves the essential technical assistance required by organizations and projects to achieve scale, such as strategic planning, convening, and coordinating stakeholders, and investment packaging. This report derives lessons on how to effectively scale innovations in development through an analysis of 39 IDB Lab projects and approximately 100 interviews. It proposes adhering to four principles for enhancement: establishing a consistent and systematic definit

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Rahimipour, Shai, and David Donovan. Renewable, long-term, antimicrobial surface treatments through dopamine-mediated binding of peptidoglycan hydrolases. United States Department of Agriculture, 2012. http://dx.doi.org/10.32747/2012.7597930.bard.

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There is a need for renewable antimicrobial surface treatments that are semi- permanent, can eradicate both biofilms and planktonic pathogens over long periods of time and that do not select for resistant strains. This proposal describes a dopamine binding technology that is inexpensive, bio-friendly, non-toxic, and uses straight-forward commercially available products. The antimicrobial agents are peptidoglycanhydrolase enzymes that are non-toxic and highly refractory to resistance development. The goal of this project is to create a treatment that will be applicable to a wide variety of surf

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Cairo, Jessica, Iulia Gherman, and Paul Cook. The effects of consumer freezing of food on its use-by date. Food Standards Agency, 2021. http://dx.doi.org/10.46756/sci.fsa.ret874.

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The current Food Standards Agency consumer guidance states that consumers can freeze pre-packed food right up to the “use-by” date and, once food has been defrosted, it should be consumed within 24 hours. This strategic review has collated relevant data to determine whether there is an increased risk in relation to freezing ready-to-eat and non-ready-to-eat foods on the use-by date compared to the day before the use-by date. The review has focused on how the shelf-life of a food is determined and the effects of freezing, thawing and refrigeration on foodborne pathogens, including Bacillus spp.

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