Thematische Bibliographien / Pop-up stores

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Auswahl der wissenschaftlichen Literatur zum Thema „Pop-up stores“

Autor: Grafiati

Veröffentlicht am 4. Juni 2021

Zuletzt aktualisiert am 1. Februar 2022

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Zeitschriftenartikel zum Thema "Pop-up stores"

Purba, Tiurniari. „ANALISIS MOM AND POP STORE DI KOTA BATAM HINGGA TAHUN 2018“. JURNAL AKUNTANSI BARELANG 3, Nr. 2 (24.06.2019): 95. http://dx.doi.org/10.33884/jab.v3i2.1225.

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Non-minimarket traders and convenience stores are getting weaker along with the presence of modern retailers. Non-minimarket traders are also called traders at mom and pop or mom and pop stores. This case happened not only in other cities or other countries, but also in Batam. The presence of modern retailers, especially retail Indomaret and Alfamart retail in Batam, gave a lot of changes to the mom and pop store. This article aims specifically of analyzing the situation faced by mom and pop stores in Batam after the presence of modern retailers, especially Indomaret and Alfamart. And to what extent does the influence of the presence of Indomaret and Alfamart affect shops and stalls in Batam City? The research methodology used to analyze is a type of qualitative research with a case study approach to the type of situation analysis. The type of case study of this study is trying to analyze the situation of a particular event or event. External situation analysis is a systematic review of the background of problems that are outside the organization. Types of external situation analysis include secondary data (literature studies), surveys, observations, and content analysis. From the results of the analysis it was found that the presence of modern retailers until 2018 cannot be rejected and resisted by those who have a direct interest because access through the government of a wide open city. As a result, hundreds of modern retailers, especially Indomaret retail and Alfamart retail, have been established in Batam city. The mom and pop store has been eliminated, ranging from four to five mom and pop stores that broke up and closed in every housing complex. The hope for the mom and pop store owners that still persists up to now is the government's interference with the quota limit on the number of modern retailers. Also the involvement of the government both financially and ideas to foster the community about healthy ways to compete in the market.

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Yagui, Paulo Henrique Zanon, Arnaldo Turuo Ono, LUCIANO AUGUSTO TOLEDO und Luiz Alberto Toledo. „POP-UP STORES: EXPERIÊNCIA QUE INFLUENCIA O DESEJO DE COMPRA MOMENTÂNEO DOS CONSUMIDORES“. Revista Eletrônica de Estratégia & Negócios 13, Nr. 3 (22.01.2021): 29. http://dx.doi.org/10.19177/reen.v13e3202029-52.

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O presente artigo tem por objetivo investigar o efeito das pop-up stores. A metodologia utilizada no trabalho apresenta carater qualitativo e é conhecida como Teoria do Discurso do Sujeito Coletivo. As Pop-up stores visam preencher a lacuna de tradicionalidade deixada pelo formato ortodoxo varejista. O esforço varejista para que o consumidor viva uma verdadeira experiência ao comprar, contempla nestas lojas os conceitos mais atuais no sentido de chamar sua atenção, atraí-lo, envolvê-lo e muitas vezes convidá-lo a participar do que está sendo produzido no momento. Finalmente, pop stores representam experiência que influencia o desejo dos consumidores e associações de marcas.

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Alexander, Bethan, Karinna Nobbs und Rosemary Varley. „The growing permanence of pop-up outlets within the international location strategies of fashion retailers“. International Journal of Retail & Distribution Management 46, Nr. 5 (14.05.2018): 487–506. http://dx.doi.org/10.1108/ijrdm-09-2017-0217.

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Purpose The purpose of this paper is threefold: first, to establish the role of the pop-up store within the international location strategy of fashion retailers, second, to identify the factors influencing pop-up store location choice and the importance retailers ascribe to it and third, to assess how pop-up locations are sourced and selected. Design/methodology/approach A multiple case study was adopted. Research was conducted using secondary data sources, observation and semi-structured interviews with senior executives with strategic responsibility for store/brand development internationally. Manual content analysis was conducted. Findings Key findings cover the role of Pop-up stores within international retail location strategy, notably features, forms and function, with the latter highlighting the importance of opportunistic market testing and trial, reduced risk, regeneration, ROI- and CRM-driven decisions; the factors impacting location choice and selection, specifically the trade-offs between reactive and proactive approaches and the importance of networks and intuition, and future pop-up directions. Research limitations/implications Due to the chosen research approach, the results may lack generalization outside of the given sector and marketplaces. Several avenues for future research are elucidated including exploration of pop-up transformations including pop-up rebrand, technology enabled, experiential and third place. Originality/value The study contributes to the nascent field of research by providing new insight into the role of pop-ups within international location strategy, the factors influencing location choice and selection and offers a pop-up location taxonomy.

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Fernández Rodríguez, Oriol. „«Eo! (Estamos aquí)»: la inmobiliaria de los pop-up stores“. Oikonomics, Nr. 6 (15.05.2016): 73–79. http://dx.doi.org/10.7238/o.n6.1609.

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Proyecto final del grado en Administración y Dirección de Empresas de la Universitat Oberta de Catalunya, para el que se ha elaborado un plan de empresa siguiendo las directrices de la asignatura. ¡Eo! (Estamos aquí) es un marketplace inmobiliario que pone en contacto a emprendedores y empresarios con inquilinos de locales comerciales para testear una idea de negocio o exhibir un producto durante un tiempo determinado en un espacio físico. Este puede variar desde pocas horas para la presentación de una marca o de un producto hasta unos meses o incluso un año, dependiendo de la estrategia de la empresa. Este proyecto nace con la idea de atender las necesidades de empresarios y emprendedores, que quieren exhibir sus productos innovadores y no tienen dinero para disponer de un espacio o un local comercial. Para atender estas necesidades, la empresa ofrece tarifas más ajustadas que su competencia mediante la productividad que se gana gracias a su plataforma en línea y externalizando todos los procesos que no son el core business de la empresa. De esta manera, se pueden dedicar a proporcionar un servicio innovador y de calidad que pone al cliente en el centro del negocio. Es también muy importante el servicio de asesoramiento que la empresa proporcionará en diversas áreas, y que servirá para apoyar en todo momento a emprendedores que quieren sacar adelante una idea de negocio pero que no tienen demasiado claro cómo hacerlo.

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Ryu, Jay Sang. „Consumer Attitudes and Shopping Intentions toward Pop-up Fashion Stores“. Journal of Global Fashion Marketing 2, Nr. 3 (August 2011): 139–47. http://dx.doi.org/10.1080/20932685.2011.10593092.

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Picot-Coupey, Karine. „The pop-up store as a foreign operation mode (FOM) for retailers“. International Journal of Retail & Distribution Management 42, Nr. 7 (08.07.2014): 643–70. http://dx.doi.org/10.1108/ijrdm-01-2013-0032.

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Purpose – The purpose of this paper is first, to describe the characteristics of a pop-up store in an international context, second, to investigate the motivating factors for its choice and third, to analyze its role in the retail internationalization process. Design/methodology/approach – A multiple-case study was adopted. Research was carried out using secondary data sources, social media observation and semi-structured interviews with senior managers in charge of the international development and management of pop-up stores. A conceptualizing content analysis was conducted both manually and with NVivo software. Findings – The main results cover the following aspects of an international pop-up store and highlight the differences between this choice of FOM and other store formats: key characteristics: location, design and atmosphere, merchandise mix, and store events are very creative in order to attract foreign consumer attention; choice motivations: three motivations were found, which were first, to test and adapt the concept with foreign consumers possibly unfamiliar with such a store concept, second, to raise and sustain the international profile of a retail brand, and third, to develop relationship networks with stakeholders in foreign markets; role in the retail internationalization process: a dynamic approach is adopted as role varies from mode switch at the entry stage to mode combination at the further expansion stage. Research limitations/implications – The results of this research suggest avenues for future research, particularly in relation to how the concept of the international pop-up store will evolve over time. Practical implications – This research provides guidelines for international retail managers wishing to choose a pop-up store as a foreign operation mode (FOM). Originality/value – This research provides a new insight into the characteristics, choice motivations and management of a pop-up store in an international context.

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Lunardo, Renaud, und Emilie Mouangue. „Getting over discomfort in luxury brand stores: How pop-up stores affect perceptions of luxury, embarrassment, and store evaluations“. Journal of Retailing and Consumer Services 49 (Juli 2019): 77–85. http://dx.doi.org/10.1016/j.jretconser.2019.03.005.

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Baumgarth, Carsten, und Olga Louisa Kastner. „Pop-up-Stores im Modebereich – Erfolgsfaktoren einer vergänglichen Form der Kundeninspiration“. Marketing Review St. Gallen 29, Nr. 5 (Oktober 2012): 34–45. http://dx.doi.org/10.1365/s11621-012-0162-1.

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Henkel, Laura, und Waldemar Toporowski. „Hurry up! The effect of pop-up stores’ ephemerality on consumers’ intention to visit“. Journal of Retailing and Consumer Services 58 (Januar 2021): 102278. http://dx.doi.org/10.1016/j.jretconser.2020.102278.

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Ehsan, Ujala, Hafiz Fawad Ali und Rabia Shahid. „Innovative Temporary Retailing in Fashion Involvement: Analyzing Youngsters Buying Behavior towards Pop-up Fashion Stores“. Pakistan Journal of Humanities and Social Sciences 7, Nr. 1 (31.03.2019): 45–61. http://dx.doi.org/10.52131/pjhss.2019.0701.0071.

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The motivation behind this quantitative research was to break down three goals: (1) the effect of adolescents form contribution with measurements of fashion awareness and fashion involvement, (2) the effect of youth's state of mind towards pop-up stores and (3) the effect of youths purchasing conduct towards pop-up retail locations. The scope of the study is limited to adolescent/youth studying in different departments of the University of the Punjab, Lahore. The sample of this study was 339 self-controlled questionnaire which was gathered from five departments of Punjab University Lahore, Pakistan. SEM method was used to analyze the information made in the examination. IBM SPSS-22 and AMOS two statistical software’s were used in this investigation. The present research uncovered that fashion involvement and adolescents purchasing are not related. Behavior towards pop up stores totally intervened the connection between fashion involvement and youths purchasing pattern.The current study has some limitations in that it used non-probability sampling technique and a smaller sample size due to limited resources and time. The data was collected from the students of University of the Punjab only. Future researches may address these limitations and further validate the findings of this study by using a larger sample size and a more suitable probability sampling technique.

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Dissertationen zum Thema "Pop-up stores"

Bergqvist, Anna, und Louise Leinoff. „Once you pop your customer will shop : - A study about pop-up stores“. Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13173.

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Background: E-commerce retailing is the most rapidly growing shopping mode and has quickly gained a huge market share. The increased growth rate means that the competition among online based companies is growing. Therefore the challenge faced is how to be unique on an extremely competitive market and being able to reach customers in a jungle of information and communication. By identifying barriers and weaknesses in the existing online sales mode, new complementary tools might be found which can help online based companies to stay competitive, meet customers’ demands and deliver exclusive experiences. Purpose: The purpose of this thesis is to describe the new phenomenon pop-up store and investigate if it could be a complementary tool for online based companies to help tackling limitations inherent in e-businesses. Methodology: In this study we conducted seven interviews with people that have been working with pop-up store concepts in some way. Two of the interviewees were consultants, one was a specialist on pop-up stores and the rest were Marketing Managers of well known Swedish companies. Conclusions: This study showed that the three most prominent limitations inherent with e-business (lack of human interaction, communication, capture of visitors’ attention) could be overcome with a pop-up store. Proposals for future research: It would be interesting to further investigate, in connection to this study, how customers have perceived the concepts and if they think that a pop-up store could increase their knowledge about an online based company and enhance their willingness to purchase through the web

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Retief, Miriam-Miri. „Young South African consumers’ impulse intentions toward visiting pop-up stores“. Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/41219.

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Pop-up retail was first introduced as a new marketing concept in 2003, but it only appeared in South Africa in 2008. Pop-up retail is still viewed as an innovation in South Africa. It entails the opening of a tentative store, located in a unique space or venue, offering the opportunity for product trial and “one-of-a-kind” store experiences through the use of unique venues. Pop-up stores are temporary and their opening is mostly unannounced (OPEN TEXT CORPORATION, 2008c:4). Consumers are forced to make quick decisions to either visit the store or not, as these stores have a limited lifespan. Pop-up retail offers an entertaining and satisfactory retail environment and may provide a solution for retailers to survive fierce competition. The purpose of this study was to explore the relationships between characteristics of the innovation (relative advantage, trialability, observability, low complexity, compatibility), internal factors (mood or emotional state, hedonic desires, consumer innovativeness), an external factor (exterior store design) on the one hand, and young South African consumers‟ impulse intention to visit a pop-up store on the other. An exploratory survey research design was followed. Data was collected by means of a structured, self-administered questionnaire developed from existing scales. It was administered to a convenience sample of 523 South African students. Confirmatory factor analyses were done to validate the latent underlying variables for the hybrid model. Pearson‟s correlation coefficient test was run for testing various hypotheses, establishing the correlation between the independent variables and the dependent variable. Values of the correlation coefficient ranged between 0.39 and 0.61, indicating a positive correlation between the independent variables and the impulse intention to visit a pop-up store. All the correlations were significant at the 1% level (p-value < 0.0001). Multiple regression analysis was employed to test and quantify the relative contribution of the multiple independent variables to predicting impulse intention to visit a pop-up store. The findings indicated that all the hypotheses developed for the study were supported. Characteristics of an innovation, internal factors and external factors were proven to play a role in young South African consumers‟ impulse intention toward pop-up retail. Observability, compatibility, consumer innovativeness and exterior store design appeared to be more predictive of consumers‟ impulse intention to visit pop-up stores. The study was limited to students enrolled at only two tertiary institutions in South Africa. Further research is needed at tertiary institutions in other cities in the country. The study focused only on impulse intention to visit pop-up stores in South Africa and future research is needed to study the different forms of pop-up retail to determine the most effective ones locally, as well as the behaviour of consumers visiting an actual pop-up store. Retailers making use of pop-up stores should include unique products, engaging experiences, signage and trial opportunities for consumers. Store design should be eye-catching, hedonically pleasing and explorative, with moderate complexity to attract innovative consumers and result in optimum success.
Dissertation (MConsumer Science)--University of Pretoria, 2012.
gm2014
Consumer Science
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Henkel, Laura [Verfasser]. „Here today, gone tomorrow: Pop-up stores’ ephemerality and consumer behavior / Laura Henkel“. Göttingen : Niedersächsische Staats- und Universitätsbibliothek Göttingen, 2021. http://d-nb.info/1234236176/34.

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Löfberg, Thérèse, und Petra Sturesson. „Morgondagens detaljhandel : En studie om pop-up butiker, showrooms samt omnikanalers betydelse i detaljhandels framtid“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44894.

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Forskningsfrågor Hur kommer företag att arbeta med showrooms och pop-up butiker i framtiden? Hur ska företag integrera sina olika försäljningskanaler för att behålla en stark position på marknaden? Syfte Syftet med uppsatsen är att undersöka hur detaljhandeln kommer att utvecklas i framtiden genom användandet av nya kreativa försäljningskanaler, för att nå nya samt redan befintliga kunder. Vidare syftar uppsatsen till att undersöka vikten av att företagens olika försäljningskanaler är integrerade för att kunna möta kundernas efterfrågan. Syftet är även att skapa en förståelse utifrån hur företag, genom sin kanalintegration, kommer att få konkurrensfördelar på marknaden. Metod Uppsatsen är skriven med en kvalitativ forskningsmetod som har en induktiv ansats med deduktiva inslag. Vi har under studien insamlat empirisk data genom semistrukturerade intervjuer samt två fokusgrupper. Slutsats I denna studie kommer vi fram till att pop-up butiker är ett fenomen som kommer bli allt vanligare, då det är en försäljningskanal som har många fördelar. Studien visar även att showrooms, mot slutkunder, kommer bli allt vanligare. Integrationen av ett företags försäljningskanaler kommer samtidigt bli viktig, för att skapa helhetsupplevelsen för kunder.
Research question How will companies work with showrooms and pop-up stores in the future? How can companies integrate their various sales channels to maintain a strong position in the market? Purpose The purpose of this thesis is to investigate how the retail industry will evolve in the future- using novel creative sales channels to reach both new and existing customers. Furthermore, the thesis aims to examine the importance of how corporations’ different sales channels are integrated in order to meet customer demand. Another objective is to gain an understanding of how companies, through channel integration, can attain a competitive advantage in the market. Method We used a qualitative research method with an inductive approach but incorporating some deductive elements in order to investigate the above questions. During the study we collected empirical data through semi-structured interviews and from two focus groups. Conclusion Our research suggests that the pop-up store is a phenomenon that will continue to grow because it has many advantages as a sales channel. Moreover, it indicates that showrooms will broaden their target market to include end consumers. The integration of a company's sales channels will also be important to create a cohesive overall experience for customers.

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Sihvola, O. (Otto). „A literature review on pop-up stores and their potential to start new business ventures“. Bachelor's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201712093292.

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Öhman, Jesper, und Knut Benson. „How Short-term Leasing Can Mitigate Vacancies in Retail Stores : Implementing Short-term Leasing in the Retail Industry“. Thesis, KTH, Fastigheter och byggande, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-297782.

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Retail is changing. E-commerce is increasing its percentage of total sales while physical storesare closing. This affects how real estate companies work with retail spaces to minimizevacancies, and short-term leasing, also called pop-up stores, is one way to do so. Pop-ups haveexisted in different forms for a very long time. Seasonal stores and farmers markets are twoexamples. The modern-day pop-up, assessed and discussed in this study, is the one not alwaysused for sales purposes but also marketing purposes. This study aims to see how modern-daypop-ups can fill the void left by rapidly closing retail stores.The study was carried out by reviewing existing literature about pop-ups and how they work,followed by semi-structured interviews with real estate companies and consultants throughoutthe property industry. Emphasis was put on bottlenecks and problems with implementing shortterm leasing and how market platforms can aid real estate companies with this.The study shows that real estate companies and the industry as a whole are aware of the statusof traditional retail and that they have started to use short-term leasing to a greater extent thanbefore. The real estate companies were positive towards using short-term leases as a tool tominimize vacancies. However, it also shows some problems with implementing short-termleases from a real estate company's perspective. The main obstacles found during the studywere transparency issues regarding vacant spaces, how short-term leases can negatively affectproperty values, and the time-consuming aspect of signing short-term contracts. Concludingthat market platforms can solve certain problems regarding short-term leases, but others haveto be solved by the real estate industry itself.
Detaljhandeln genomgår en förändring. För varje år som går ökar e-handelns andelav detaljhandelns försäljning och antalet butiksvakanser blir allt större. Detta påverkar hurfastighetsbolag jobbar med sina butiksytor för att minimera det ökade antalet vakanser. Etttillvägagångssätt är att arbeta med korttidsuthyrningar, så kallade pop-up butiker. Pop-upbutiker har funnits väldigt länge och i olika former, så som säsongsbutiker och lanthandel. Denmoderna typen av pop-up butiker som kommer tas upp och diskuteras i denna uppsats är dockden som inte alltid är till för att maximera försäljning utan också för att använda imarknadsföringssyfte. Denna studie syftar till att undersöka hur moderna pop-up butiker kanhjälpa till att fylla det vakuum som lämnats av ett ökat antal vakanta butikslokaler.Uppsatsen skrevs genom en litteraturstudie av existerande litteratur om pop-up butiker samtsemistrukturerade intervjuer med fastighetsbolag och konsulter inom fastighetsbranschen. Härlades stor vikt vid de flaskhalsar och problem som uppstår i samband med implementering avkorttidsuthyrning samt hur marknadsplattformar kan hjälpa fastighetsägare att lösa dessa.Studien visade att fastighetsägare har börjat använda sig av korttidsuthyrningar i en störreutsträckning än tidigare. Fastighetsägarna var positiva till att använda sig av korttidsuthyrningarsom ett verktyg för att minska vakanser. Det visade sig också att det finns problem medimplementering av korttidsuthyrningar från ett fastighetsägarperspektiv. De största problemensom studien visade på var transparens av tomma lokaler, hur korttidsuthyrningar kan påverkafastighetsvärden negativt samt tidsåtgången för att skriva ett korttidskontrakt. Vissa problemkan lösas av marknadsplattformar för korttidsuthyrning medans andra behöver lösas avfastighetsbranschen i sin helhet.

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Andersson, Amanda, und Frida Andersson. „Här idag - Borta i morgon : En kvalitativ fallstudie om vilka möjligheter och risker pop-up butiker kan medföra för ett varumärkes image och identitet“. Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-86174.

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Titel: Här idag- borta imorgon. En kvalitativ fallstudie om vilka möjligheter och risker pop-up butiker kan medföra för ett varumärkes image och identitet. Författare: Amanda Andersson och Frida Andersson Handledare: Leif Rytting Examinator: Kaisa Lund Kurs: Kandidatuppsats 15hp. Företagsekonomi III - Marknadsföring. Detaljhandel och Service Management, Linnéuniversitetet, VT 2019. Syfte och forskningsfrågor Syftet med studien är att undersöka på vilket sätt pop-up butiker kan stärka ett varumärkes image och identitet samt vilka risker konceptet kan medföra ur ett varumärkesperspektiv inom detaljhandeln. Forskningsfrågor: · Varför väljer Företag att öppna pop-up butiker? · Vilka möjligheter och risker finns det med att öppna pop-up butiker utifrån ett varumärkesperspektiv? · På vilket sätt kan pop-up butiker bidra till att stärka befintliga relationer mellan varumärken och konsumenter? Metod I studien tillämpades en kvalitativ fallstudie av inredningssektorn. Det empiriska materialet baseras på åtta semistrukturerade intervjuer av personer med kunskap om pop-up butiker. Slutsatser Pop-up butiker kan stärka ett varumärkes och identitet image genom att det ger varumärket en fysisk närvaro där de får chansen att förtydliga sitt varumärke. Den största risken ligger i om var pop-up butikerna inte följer varumärkets övriga helhet samt om varumärken öppnar överallt vilket kan urvattna varumärket.
Title: Here today- gone tomorrow. A qualitative study about the opportunities and risks the affect of pop-up stores have on a brands image and identity. Authors: Amanda Andersson och Frida Andersson Tutor: Leif Rytting Examiner: Kaisa Lund Subject: Bachelor thesis 15 credits. Business administration III - Marketing. Retail and Service Management, Linnaeus University, Spring 2019. Purpose and research question The purpose of this study is to investigate in which way brands can strengthen their image and identity and the risks the concept can entail from a brand perspective. Research questions · Why do companies open pop-up stores? · What are the opportunities and risks for opening a pop-up store from a brand perspective? · In what way can pop-up stores help strengthen existing relationships between a brand and customer? Method This study is based on a qualitative case study in the furnishing industry. The empirical material are based on eight semi structured interviews with people with knowledge about pop-up stores. Conclusion/Findings Pop-up stores can strengthen a brands image and identity by giving the brand a physical attendance to explicate the brand. The risk is if the brands pop-up stores doesn’t follow the themes with the other channels, or if they open pop-up stores everywhere can result in brand overexposure.

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LJUNGSTRÖM, SANDRA, und SPÅNGBERG. „Bridging the gap : A feasibility study of a public showroom“. Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17374.

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Purpose: To examine whether there is an interest in a public showroom for Swedish consumers and fashion e-retailers and how it could benefit them. Design/methodology/approach: Qualitative interviews with two Swedish fashion e-retailers were conducted in order to understand if there was an interest in a public showroom amongst the chosen companies. A survey with 200 participants was carried out with students from the Swedish School of Textiles, to get an understanding of their e-shopping behavior. Findings: It was found that there is an interest in implementing a public showroom. According to the survey results, a majority were in favor of trying on a product before purchasing it. The fashion e-retailers that were interviewed thought that it would be of interest if it would function more as a temporary pop-up solution. Practical implications: The findings are of relevance for fashion e-retailers that are potentially interested in an additional marketing and communication channel for their internal brands. Originality/value: As there was no research regarding Swedish fashion e-retailers attitude towards a public showroom, this thesis contributes with new findings to the academics. Furthermore, it can be used as a guideline to fashion e-retailers in the event of opening of a public showroom.
Program: Master Programme in Fashion Management

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ÅHMAN, SANNA, und ELIN HAHNE. „Mode som marknadsföringsverktyg : En studie om innovativ marknadsföring“. Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17384.

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Avsikten med vår uppsats är att bringa förståelse kring hur modevarumärken använder sig av nytänkande marknadsföring vid förmedling av sitt budskap, med fokus på: sociala mediekanaler, varumärkesambassadörer och Pop up stores. Vår huvudfråga är; Hur använder sig modeföretag av innovativ marknadsföring för att kommunicera sitt varumärkesbudskap? Innovativ marknadsföring är vårt egna begrepp vilket vi definierar som marknadsaktiviteter med syfte att skapa uppmärksamhet kring ett varumärke med fokus på kreativitet och nytänkande snarare än med pengar. Den empiriska undersökningen består av intervjuer med respondenter från Jumperfabriken, Svenska Moderådet, Dragster Kommunikation och Hope. Vår teoretiska referensram berör teorier gällande varumärkets tre nivåer, märkets författare, deltagande och absorbering, dold marknadsföring, pullmarknadsföring samt diffusionsteorier. Varumärkets tre nivåer skildrar kärna, stil och tema. Där kärnan motsvarar varumärkets själ, stil beskrivs som den kultur varumärket gestaltar och tema handlar om hur detta kommuniceras till marknaden. Märkets författare kategoriseras som märkesinnehavare, konsumenter, populärkultur och andra viktiga intressenter. Samtliga aktörer är skapare av märkets mening. Kundens grad av deltagande samt typ av anknytning/relation till omgivningen kopplas i uppsatsen till olika typer av marknadsföringsaktiviteter. Kunden kan vara enbart mentalt närvarande, fysiskt närvarande eller bli medproducent till händelsen och på så sätt påverka resultatet. Dold marknadsföring är ett innovativt sätt att nå ut med sitt varumärkesbudskap genom mediebruset. Ett dolt marknadsföringsbudskap kan spridas fysiskt, verbalt eller virtuellt. Det nya sättet att kommunicera kallas pullmarknadsföring och innebär att information finns tillgänglig då konsumenten vill ta del av den. Diffusion innebär spridning i och genom sociala system. Diffusionsprocessen omfattar många människors beslut kring att anamma en nyhet. Ett varumärke måste även legitimeras för att bli erkänt och en välanvänd legitimeringsmetod är att visa upp sina plagg på välkända personer. Uppsatsen visar att företag inte använder sig av innovativ marknadsföring i rent försäljningssyfte. Det huvudsakliga användningsområdet är istället att förmedla budskap och frambringa associationer. Innovativ marknadsföring används också för att skapa en relation till varumärkets konsumenter, för att de i sin tur skall sprida budskapet vidare. Denna typ av marknadsföring kan i många fall ses som synonym till dold marknadsföring. De tre delarna fysiskt, verbalt samt virtuellt är centrala och bör kombineras. Även pullmarknadsföring kan knytas samman med innovativ marknadsföring, i avseende att konsumenter är vana vid att välja vilka budskap de vill ta del av. Den innovativa marknadsföringen är upplevelsebaserad och i takt med att konsumenters medvetenhet kring reklam ökar måste aktiviteterna ständigt förnyas. Sociala medier är ett självklart inslag i företags marknadsföring. Det innovativa ligger dock i aktiviteterna, snarare än i själva kanalerna. Dessa aktiviteter kräver en reaktion för att få spridning. Ambassadörer kan ha en stor påverkan i diffusionen av ett modevarumärke. Det är dock viktigt att varumärket noggrant tänker igenom sitt val av ambassadör för att undvika oönskade associationer. En annan viktig aspekt är att ambassadörskapet bör framhållas som ett samarbete för att undvika den negativa klangen i företagssponsring. I framtiden tror våra respondenter att ambassadörskapet kommer nå nya dimensioner genom innovativa samarbeten. Vi kan i och med detta dra slutsatsen att en ambassadör inte enbart behöver vara en känd person utan kan lika väl vara en plats varumärket vill associeras med. Genom att sätta upp en Pop up store kan varumärken nå ut till medvetna konsumenter och nya marknader. Butiken uppfattas ofta som slumpmässig, men är i själva verket en strategiskt planerad marknadsföringsaktivitet. Pop up stores och andra analoga aktiviteter är i dagsläget mer sällsynta än de innovativa marknadsföringsaktiviteter som sker på internet. Vi kan därav dra slutsatsen att Pop up stores och liknande aktiviteter är här för att stanna.
Program: Butikschef, textil och mode

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León, Valdeiglesias Darío Rodrigo, und Rosas Mariel Alejandra Urquizo. „Factores de los “Pop-up stores” en relación al brand experience y a la intención de compra de las marcas de ropa de moda juvenil de Lima Metropolitana“. Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654039.

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A través de la evolución de los formatos retail y las modalidades de venta, muchas marcas de moda juvenil de Lima Metropolitana han adaptado el formato de sus tiendas, en función a ofrecer una experiencia diferente e innovadora con el objetivo de generar mayor intención de compra. A partir de lo anterior, es que se decidió por realizar un análisis que busca conocer la relación entre las“Pop-up stores” con la experiencia de marca y la intención de compra. Esta, fue investigada por medio de un tipo de investigación correlacional concluyente, con el fin de obtener la relación entre las variables en las que se enfoca la investigación. Se elaboró un cuestionario dirigido a una muestra representativa, quienes han visitado o tienen conocimiento del formato de tienda en mención, cuyos resultados fueron analizados a partir de pruebas estadísticas correlacionales para validar las hipótesis planteadas en la investigación.
Through the evolution of retail formats and sales modalities, many youth fashions brands in Lima Metropolitana have adapted the format of their stores, in order to offer a different and innovative experience with the aim of generating greater purchase intention. Based on the above, it was decided to carry out an analysis that seeks to find the relationship between the "Pop-up stores" with the brand experience and the purchase intention. This was investigated through a conclusive correlational type of research, in order to obtain the relationship between the variables on which the research focuses on. A questionnaire was prepared for a representative sample, who have visited or knows about the pop-up store format, which had results that were analyzed from correlational statistical tests to validate the hypotheses raised in the research.
Trabajo de investigación

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Bücher zum Thema "Pop-up stores"

Kastner, Olga Louisa. Erfolgsfaktoren von Pop-up Stores. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08945-0.

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Neiman-Marcus. Neiman Marcus pop up book. Dallas: Neiman Marcus, 2007.

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Gervais, Ricky. Flanimals pop-up. Somerville, Mass: Candlewick Press, 2010.

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Sirett, Dawn. Christmas pop-up peekaboo! New York: DK Pub., 2013.

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Wood, Hannah. Dino pop-up faces. [Atlanta, GA]: Piggy Toes Press, 2007.

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Wood, Hannah. Dino pop-up faces. [Atlanta, GA]: Piggy Toes Press, 2007.

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Sorvillo, Carmen R. Pop-up parables and other Bible stories. St. Louis, MO: Concordia Pub. House, 1999.

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Sirett, Dawn. Pop-up peekaboo!: Bedtime. New York, N.Y: DK Publishing, 2014.

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Sirett, Dawn. Sophie pop-up peekaboo! New York, New York: DK Publishing, 2014.

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Hall, Kirsten. Kittens: A pop-up book. New York: N. Hall, 1994.

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Buchteile zum Thema "Pop-up stores"

Kastner, Olga Louisa. „Begriffsbestimmung Pop-up Store“. In Erfolgsfaktoren von Pop-up Stores, 6–22. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08945-0_2.

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Kastner, Olga Louisa. „Erfolgsfaktoren von Pop-up Stores“. In Erfolgsfaktoren von Pop-up Stores, 23–57. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08945-0_3.

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Boustani, Ghalia. „What are ephemeral stores and how can we define them?“ In Pop-Up Retail, 36–56. Abingdon, Oxon; New York, NY: Routledge, 2021. | Series: Routledge focus on business & management: Routledge, 2021. http://dx.doi.org/10.4324/9781003111092-3.

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Kastner, Olga Louisa. „Einleitung“. In Erfolgsfaktoren von Pop-up Stores, 1–5. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08945-0_1.

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Kastner, Olga Louisa. „Fallstudiengestützte Modellanwendung und Evaluation“. In Erfolgsfaktoren von Pop-up Stores, 58–81. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08945-0_4.

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Kastner, Olga Louisa. „Handlungsempfehlungen und Checkliste“. In Erfolgsfaktoren von Pop-up Stores, 82–86. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08945-0_5.

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Kastner, Olga Louisa. „Schlussbetrachtungen“. In Erfolgsfaktoren von Pop-up Stores, 87–91. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-08945-0_6.

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Gursch, Francesca, und Giulia Gursch. „Die Erfolgsfaktoren von Pop-up-Stores“. In Internationale Trends in der Markenkommunikation, 15–31. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-01517-6_2.

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Bonetti, Francesca, und Patsy Perry. „A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats“. In Advances in Business Information Systems and Analytics, 137–63. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1865-5.ch006.

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Several current trends in the fashion retail and marketing landscape are associated with the ongoing digital revolution, including the increasing tendency for fashion retailers to adopt consumer-facing digital technologies across their online and physical store formats. Such technology helps improve the store environment by conferring a more engaging and stimulating shopping experience for consumers. This chapter provides a review of existing literature, supported by relevant industry reports and current examples from key players in the fashion retail sector, to provide a comprehensive analysis of different types of consumer-facing digital technology in various fashion store formats and how they impact on the overall shopping experience. The authors review a number of technologies including interactive touchscreens, RFID tags, beacon technology, magic mirrors and mobile apps, and consider how they are implemented in online stores, digitally enhanced stores, brand stores and pop-up stores in the fashion sector.

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Jimenez, Rafael, Rogelio Florencia, Vicente García und Abraham Lopez. „Use of Elephant Search Algorithm to Solve an Order Picking Problem in a Mobile Atelier“. In Advances in Human Resources Management and Organizational Development, 161–72. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-8131-4.ch008.

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Mobile ateliers, also called pop-up stores, sell their products away from their warehouse. Therefore, it causes them to go back to it once a product in their mobile store runs out since the customer is waiting for them at the store. The need to spend as little time searching for the product at the warehouse is of the utmost importance. To solve this problem, the authors have decided to attack it as an order picking problem. With the use of the elephant search algorithm, they aim to optimize the time it takes to retrieve the product needed to form the warehouse by giving the sales representative the optimum picking order route, so he can go in and out of the warehouse in as few steps as possible.

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Konferenzberichte zum Thema "Pop-up stores"

Santosa, Immanuel, und Fadillah Fadillah. „Effectiveness of Pop-Up Stores on Branding in Indonesia“. In International Moving Image Cultures Conference. Film Department Universitas Multimedia Nusantara, 2019. http://dx.doi.org/10.31937/imov-5.

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SANTOSA, IMANUEL, und FADILLAH FADILLAH. „Effectiveness of Pop-Up Stores on Branding in Indonesia“. In International Moving Image Cultures Conference. Film Department Universitas Multimedia Nusantara, 2019. http://dx.doi.org/10.31937/imoviccon-5.

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Huang, Geng, und Xinqun Feng. „Research on the Brand Image Building Route and Mechanism of Pop-up Store“. In International Conference on Education Innovation and Social Science (ICEISS 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/iceiss-17.2017.16.

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„The Pop Up Store Motivational Factor of Indonesian Online Fashion Retailer as Innovative Marketing Strategy“. In Sept. 8-10, 2017 Istanbul (Turkey). URST, 2017. http://dx.doi.org/10.17758/urst.ea0917110.

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Hidayat, D. „Digitalization in Offloading for Mature Well Revival Optimization: Case Study of Peciko Gas Field“. In Digital Technical Conference. Indonesian Petroleum Association, 2020. http://dx.doi.org/10.29118/ipa20-e-96.

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Liquid loading is a common issue in the production of mature gas wells in lower pressure reservoirs that have gone below dew point pressure or have active water from an aquifer. With additional hydrostatic head inside the tubing column, the well’s energy will eventually become insufficient to lift all fluid to surface. A common solution to this issue is production of the well in an intermittent fashion with cyclic shut-in/build-up and placed-on-production (SIBU-POP). This method is oppressing liquid to depleted reservoirs and accumulating gas at the tubing’s upper section by gravity. Since this method only lifts a small volume of liquid and is more efficient in wells with multiple formations that produce commingled, offloading is a potential alternative to displace more liquid. Switching the well to atmospheric pressure will allow maximum drawdown to lift more liquid and enable stable flow for a certain period. By reaching stable flow, offloading will prolong the well’s producible lifetime and give greater incremental production than SIBU-POP activities. The Peciko gas field has been on production for approximately 25 years, offloading activities have become more frequent with time as the number of weak liquid-loaded wells increase. To obtain selective offload in mature gas field with long historical offload activities, a proper offloading database equipped with strong statistical and analytical tools is needed. An offloading database will utilize programming language to automatically store all the parameters prior, during, and post offloading activities to calculate instantaneous gain and recovered gas volume. Historical instantaneous gain and well parameters were then used for further statistical and engineering review to identify key wells and define offloading strategy. This digitization approach enables selective offload candidates in Peciko field and has increased instantaneous production of 4.5 MMscfd with 1.7 BSCF cumulative incremental in 2019. However, offloading does in some respect require greater coordination and integration than SIBU-POP programs, offloading activities require additional resources such as manpower, utility boat, etc. need to be planned and executed properly to maximize gain.

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Berichte der Organisationen zum Thema "Pop-up stores"

Retief, Miriam-Miri, Bertha Jacobs und Anne Marie Fiore. The effects of internal and external factors on South African consumers’ impulse intention to visit pop-up stores. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-641.

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Kim, Soohyun, und Scott Hessell. New Business Exercise: The Pop-Up Store Project. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-410.

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Hiller, Kim Y., und Joy M. Kozar. Development and Implementation of an Apparel Retail Pop-up Store: An Undergraduate Apparel Marketing Capstone Experience. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1415.

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Cobb, Kelly, Elenor Born, Brenda Shaffer, Huantian Cao und Shameeka Jelenewicz. The Collective: Embedding Sustainability Into the Curriculum via the Development and Testing of a Sustainable Pop-up Store. Ames (Iowa): Iowa State University. Library, Januar 2019. http://dx.doi.org/10.31274/itaa.8794.

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