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Thematische Bibliographien / Promotional Brochure / Zeitschriftenartikel

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Zeitschriftenartikel zum Thema „Promotional Brochure“

Autor: Grafiati

Veröffentlicht am 4. Juni 2021

Zuletzt aktualisiert am 29. Juli 2025

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1

Wijanto, Sky Nicholas, and Ivonne Muliawati Harsono. "Creating Brochures as a Promotional Tool for Swiss-Belhotel Cendrawasih Biak." k@ta kita 12, no. 3 (2024): 409–21. https://doi.org/10.9744/katakita.12.3.409-421.

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The problem that Swiss-Belhotel Cendrawasih Biak has is the hotel brochure. The hotel brochure is unhighlighted in its USP, inconsistent in font, varied in colors, and poorly designed. This problem was caused by the hotel not prioritizing a well-designed and informative brochure. The solution was to create a brochure and improve the content of the brochure. The data collection method used was a questionnaire. The questionnaire involved 18 guests of Swiss-Belhotel Cendrawasih Biak. The main changes the writer made in the brochure are highlighting the USP, changing the font Sanz to Cinzel, makin

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Ayyub Hamdanu Budi Nurmana MS and Rozalia Stevany. "PERANCANGAN MEDIA IKLAN PROMOSI UMKM PESONA CEMILAN RINGAN." Informatika: Jurnal Teknik Informatika dan Multimedia 5, no. 1 (2025): 01–16. https://doi.org/10.51903/informatika.v5i1.896.

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Promotional activities are carried out by companies to inform and give consumers confidence about the product. Promotional media, such as brochures, are used to introduce products or services to the public. An attractive brochure design will make it easier for the product to be known and reach various groups. Brochures contain information about the company, products, services, or recent changes. A clear and attractive brochure design is expected to attract the attention of new customers and increase public interest in buying. Therefore, designing advertising media for UMKM Pesona Semilan Ringa

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Adji Syahputra. "Pelatihan Pembuatan Brosur Promosi Melalui Aplikasi Canva pada Produk Jamu Sedayu Argomulyo." Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 1, no. 4 (2024): 146–51. https://doi.org/10.62951/dinsos.v1i4.886.

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Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochur

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Adji Syahputra. "Pelatihan Pembuatan Brosur Promosi Melalui Aplikasi Canva pada Produk Jamu Sedayu Argomulyo." MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat 2, no. 6 (2024): 89–94. https://doi.org/10.61132/mengabdi.v2i6.1062.

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Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochur

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Cahyadi, Dede, Aris Aris, and Dennis Laloan. "Desain Majalah Guna Menunjang Media Informasi Pada SMK Al-Ijtihad Tangerang." CICES 6, no. 2 (2020): 214–26. http://dx.doi.org/10.33050/cices.v6i2.1159.

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Basically, the development and progress of information technology is increasingly rapid. At present information can be obtained from anywhere, and one of them through print media such as magazines and brochures. Information plays a very important role in people's lives today, with information making it easier for people to find the information they want to find. Especially print media in the form of design, and one of the design media that can later be used as information and promotional media is magazines and brochures. Therefore, the authors make the media design of magazines and brochures a

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Hadiono, Abdi Fauji, and Islamiatul Khasanah. "ANALISIS BROSUR PONDOK PESANTREN DARUSSALAM BLOKAGUNG DITINJAU DARI ASPEK DESAIN GRAFIS." Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam 15, no. 1 (2023): 126–45. http://dx.doi.org/10.30739/darussalam.v15i1.2539.

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Promotion is something that must be done by an institution, promotional activities are usually carried out to introduce and inform the advantages of the institution so as to form a good image to the public, one of the promotions that is relatively used is print media in the form of brochures. Brochures contain quite a lot of messages so that readers can understand the intent to be conveyed by the promoter. Darussalam Blokagung Islamic Boarding School is one of the institutions that annually publishes brochures in the form of books and are published with different designs. Brochures play a majo

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Fitriyanti, Amalia Ilmi. "The adjective concordances on the tourism brochure “wildiaries Indonesia”: Corpus linguistics-based analysis." Journal of Education, Social & Communication Studies 2, no. 1 (2024): 30–38. https://doi.org/10.71028/jescs.v2i1.25.

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The many benefits that can be obtained from the tourism industry have become a challenge for tourism actors to create tourist attractions. By using brochures as promotional media, it is possible that tourists, especially foreign tourists, will be interested in visiting these tourist attractions. To find out the linguistic form of a tourism brochure, linguistic research was carried out on one of the tourism brochures in Indonesia. By using corpus linguistics as a tool to obtain vocabulary and terminology in the tourism sector as well as the grammar and features of the words used in the brochure

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Aminah, Siti, and Muhammad Muthahhari Ramadhani. "PENGARUH KONTEN MEDIA BROSUR TERHADAP PENGAMBILAN KEPUTUSAN KONSUMEN DI KREDITPLUS CABANG BANJARMASIN." Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside 1, no. 3 (2021): 191–210. http://dx.doi.org/10.53363/yud.v1i3.14.

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Brochure is a tool for the promotion of goods, services, etc., which is also interpreted by official publication tools to companies in the form of prints, which contain various information about a product, service, program, and so on that is addressed to a specific target market or target. The purpose of this study is to examine the effect of the use of printed or online brochures on consumer purchasing decisions. The research approach conducted with Quantitative explorative with research location in Banjarmasin City and research sample is 348 CreditPlus customers covering 5 sub-districts in B

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SURYA, I. KADEK ADI. "PERLINDUNGAN KONSUMEN AKIBAT KERUGIAN YANG DITIMBULKAN PENERBITAN BROSUR PERUMAHAN YANG DILAKUKAN PENGEMBANG." GANEC SWARA 17, no. 1 (2023): 253. http://dx.doi.org/10.35327/gara.v17i1.394.

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The definition of promotion according to Article 1 number 6 of Law Number 8 of 1999 concerning Consumer Protection is the activity of introducing or disseminating information on goods and/or services to attract consumers' buying interest in goods and/or services that will be and are being traded. As we all know, brochures are one of the promotional media that are often used by businesses as a means to market a product or service. Usually brochures contain pictures and product descriptions that businesses want to market and usually product marketing through brochures is carried out in crowded p

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Arina Putri, Aisya Naifa Naila, Amanda Fransisca, Maryam Ulfa, Carissa Margaret, and Thyrhaya Zein. "Genre Analysis of University Brochures: A Comparison Between UISU and UMSU Using the MOVE and STEP Model." IJLHE: International Journal of Language, Humanities, and Education 7, no. 2 (2024): 269–82. https://doi.org/10.52217/ijlhe.v7i2.1627.

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This study analyzes the promotional brochures of two universities, Universitas Islam Sumatera Utara (UISU) and Universitas Muhammadiyah Sumatera Utara (UMSU), using Askehave and Nielson's (2005) framework for move analysis. The framework identifies nine moves, including attracting attention, greeting, identifying the sender, detailing content, and establishing contact, among others. The analysis reveals both similarities and differences in how these institutions present themselves to prospective students. Both brochures use visually appealing designs, structured layouts, and detailed content t

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Khrisna, Dyah Ayu Nila, Bayu Budiharjo, and Ida Kusuma Dewi. "Reworking the Brochure of Radya Pustaka Museum Surakarta: The Rhetorical One to Attract Locals." Script Journal: Journal of Linguistics and English Teaching 7, no. 01 (2022): 42–56. http://dx.doi.org/10.24903/sj.v7i01.913.

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Background:  Increasing touristsâ€™ interest to visit museums can be accomplished through various promotional strategies. However, the Radya Pustaka Museum brochure falls short of successfully informing potential visitors about the museum's potency. Methodology:  The brochure of Radya Pustaka Museum was first studied. Four locals were asked to review the brochure for naturalness and clarity. An open questionnaire was used, in which the respondents marked the expressions they perceived were unnatural or difficult to comprehend. In using content analysis, the primary data were

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Salsabila, Cut Sarah, Yanty Faradillah, and Nurjamiyah Nurjamiyah. "Aplikasi Metode Markerless Augmented Reality Untuk Media Informasi Universitas Harapan Medan (UNHAR) Berbasis Android." Journal of Information System Research (JOSH) 5, no. 4 (2024): 959–67. https://doi.org/10.47065/josh.v5i4.5412.

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Universitas Harapan Medan is a private university consisting of four faculties. In introducing the campus, the most commonly used promotional media is through brochures, banners, because it is considered the cheapest and fastest promotional media. The weakness of the brochure media which usually only contains text and images has not been able to provide accurate information about the real picture of how the campus looks like along with all the facilities owned by the campus. Therefore, through this research, an AR-based technology will be added to campus promotional media in the form of brochu

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Ginting, Dinda Ayu Lestari br, and Dedi Sahputra. "Peran Brosur Digital Sebagai Media Promosi dalam Penerimaan Peserta Didik Baru di Sekolah IB Medan." Journal of Education, Humaniora and Social Sciences (JEHSS) 7, no. 4 (2025): 1264–71. https://doi.org/10.34007/jehss.v7i4.2610.

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This study examines the role of digital brochures as a promotional media for new student admissions at Integritas Bangsa (IB) School in Medan, its impact on the education competition in Medan, and the challenges faced in marketing using this medium. The main focus of the problem is how digital brochures serve as a promotional tool to attract new students. This study uses a marketing communication approach, the uses and gratifications theory, with a qualitative descriptive method. Data collection techniques include observation, in-depth interviews, and literature studies, while data analysis fo

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Cahyaningsih, Yuli. "Teknologi Augmented Reality pada Promosi Berbasis Android." Journal of Computer Science and Engineering (JCSE) 1, no. 2 (2020): 90–115. http://dx.doi.org/10.36596/jcse.v1i2.60.

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Technological advances can be applied in the business world as a medium of promotional media. Augmented Reality (AR) is a technology that combines 2 dimensions and 3 dimensions into a ward, then projecting the virtual objects in real time. Augmented Reality can be utilized in a variety of needs, one of which is the utilization of promotional media on the Honda Genio brochure. The purpose of this research is to develop new interactive media in assisting the promotion media in Astra Motor Majenang with Android based Augmented Reality technology. The methods used are MDLC (Multimedia Development

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Felicia, Magdalena. "A Brochure For ABC Christian Elementary School." K@ta Kita 6, no. 2 (2018): 180–85. http://dx.doi.org/10.9744/katakita.6.2.180-185.

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Promotional tools are crucial in helping a company to promote them. Brochure is what ABC Christian Elementary School need right now to help them promote their school during the open house and education fair. ABC Christian Elementary School’s target market are middle upper class people. They do not have brochure for their elementary school and this has created problems during the education fair and open house. Therefore, I make them a brochure in Indonesian and English version as effective and informative promotion tools. This way the school can attract more potential customers to join the scho

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Julianto, Veri, Jaka Permadi, and Noviyanti Noviyanti. "APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWABARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING." Jurnal Ilmiah Informatika 2, no. 1 (2017): 99–104. http://dx.doi.org/10.35316/jimi.v2i1.459.

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Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as the

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Riyono, Ahdi, Diah Kurniati, Mutohhar Mutohhar, and Nadiah Ma'mun. "CROSS-CULTURE BRIDGES IN TOURISM: A STUDY ON TRANSLATION STRATEGIES IN INDONESIAN PROMOTIONAL MATERIALS." English Review: Journal of English Education 12, no. 2 (2024): 703–16. http://dx.doi.org/10.25134/erjee.v12i2.9364.

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Tourism promotion is a type of operative text. The text is structured to influence the reader to visit the tourism destination on offer. The same should also appear in the translated version. The language form of promotional texts is dialogic and persuasive. This study generally aims to explain in depth the translation strategies used in the translation of tourism promotional texts and the translation strategies suitable for the translation of appellative genre texts. This research used qualitative method with deductive and comparative content analysis techniques. The research begins with data

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Veri, Julianto, Permadi Jaka, and Noviyanti. "APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWA BARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING." JURNAL ILMIAH INFORMATIKA 2, no. 1 (2017): 99–104. https://doi.org/10.5281/zenodo.1134731.

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<em>Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as

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Rahmadani, Hana Novia, and Anas Hidayat. "Analysis of Promotional Strategies in Effort to Increase Sales of Astra Motor Purworejo." Finance : International Journal of Management Finance 1, no. 4 (2024): 26–32. http://dx.doi.org/10.62017/finance.v1i4.45.

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This Astra Motor Purworejo retail store sells several products from the superior motorbike segment. One of Astra Motor's advantages is that consumers can choose vehicle products based on brand, color, and type according to their tastes and needs. Promotional activities carried out by distributing brochures are less effective because the majority of people now only see the brochure and throw it away or tear it up. Astra Motor Purworejo has used social media, but not as optimally as expected. The aim of this internship is to learn promotional strategies to increase sales targets for Astra Motor

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Yuli Fitrianto and Muhammad Khoiril Anaam. "PERANCANGAN AR DAN VR BERBASIS ANDROID UNTUK MEDIA PROMOSI PENGEMBANG PERUMAHAN PT. GRIYA PANTURA MANDIRI KENDAL." Pixel :Jurnal Ilmiah Komputer Grafis 13, no. 1 (2020): 16–27. http://dx.doi.org/10.51903/pixel.v13i1.163.

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Augmented Reality (AR) and Virtual Reality (VR) which are one of the top ten strategic technology trends for 2019 and continue to be developed massively in this 2020, have been widely applied in various mobile applications by many companies in this industrial revolution era 4.0. AR can be applied to help the promotion for housing developers where users can see the 3-dimensional shape of the types of houses offered, while VR allows users to explore each part of the house in a virtual 3D. Pre-existing brochures are used as markers for this application to work, so that AR and VR applications can

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Anwar, Edwin, Yendi Putra, Lili Wahyuni, et al. "Pelatihan Pembuatan Media Promosi Menggunakan Aplikasi Canva Pada Pontren MAM Saning Baka." Jurnal Pengabdian Kepada Masyarakat Mahaputra Muhammad Yamin 2, no. 1 (2023): 67–75. http://dx.doi.org/10.36665/jupemy.v2i1.372.

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After the covid 19 pandemic hit the world, there was a shift in how to promote a product, no longer using print media but already leading to electronic and internet-based media through messaging or social media applications. Along with these developments, new skills are needed in making these promotional media. The activity was carried out at Ponter MAM Saniang Baka using the Canva Application to design templates/flyers or brochures to be distributed to prospective new students so that prospective students are interested in continuing their education at Ponter MAM Saniang Baka. The activity be

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Hasan, Riko Raynol, Reza Andrea, and Syafei Karim. "Implementation Image Based Tracking Augmented Reality on The Promotion Brochure of Honda Matic Motorcycles." TEPIAN 1, no. 4 (2020): 151–57. http://dx.doi.org/10.51967/tepian.v1i4.190.

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In this research is motivated by the absence of other alternatives in terms of supporting the promotion of Honda automatic motorcycles because until now the Honda dealer PT. Tunas Dwipa Matra only uses brochures as a promotional medium and this still has a shortage of potential customers who can only see the motorcycles with 2D images and cannot see every angle on the motorcycles. So in this case the customer certainly needs an application so that they can help see the visual appearance in 3D and also help them see the product in an informative manner that is directly contained in the applicat

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Bakoil, Mareta Bakale, and Veki Edizon Tuhana. "Pemanfaatan Brosur Kreatif dalam Kegiatan Sosialisasi dan Promosi Institusi Pendidikan." Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) 6, no. 3 (2023): 864–73. http://dx.doi.org/10.33024/jkpm.v6i3.6781.

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ABSTRAK Sosialisasi dan promosi bertujuan untuk memberikan informasi tentang pendidikan di Poltekkes Kemenkes Kupang mulai Diploma III sampai Sarjana Strata 1 dan Profesi, menarik minat dan animo masyarakat untuk mendaftar dan mengikuti pendidikan serta mendekatkan, memudahkan layanan pendidikan. Selama kegiatan promosi berlangsung, tim melakukan pemaparan dan penjelasan tentang profil Poltekkes Kemenkes Kupang. Proses kegiatan dimulai dengan ceramah, brainstorming, dan testimoni lulusan Poltekkes, serta evaluasi. Pada akhir kegiatan, tim menyediakan atau membagi semua materi, brosur serta lin

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Sunarya, Lusyani, Maimunah Maimunah, and Ratna Sari. "MEDIA KOMUNIKASI VISUAL SEBAGAI PENUNJANG PROMOSI PADA SMK MULTIMEDIA MANDIRI." CCIT Journal 12, no. 1 (2019): 22–32. http://dx.doi.org/10.33050/ccit.v12i1.597.

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Currently the visual communication media is growing very rapidly and often used as a promotional support media to convey information as effectively as possible. Visual communication media can be implemented in a school to promote and introduce the school environment to the wider community to attract the attention of prospective students who will enroll in the next academic year, such as those owned by Multimedia Mandiri Vocational Highschool. Previously the vocational highschool already has a promotional media in the form of brochures, but the brochure contained is felt less effective to promo

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Kurniawan, Iwan, and Irawansyah. "Rhetorical Structure of University Promotional Brochures Written by Indonesians at Undergraduate and Graduate Programs." ETERNAL (English Teaching Journal) 16, no. 1 (2025): 148–56. https://doi.org/10.26877/eternal.v16i1.1129.

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The purposes of this research were to know the rhetorical structures of university brochures of undergraduate and graduate program and the differences of them in term of moves and steps. This research was qualitative and quantitative in nature; in other words, it employed mixed method. Qualitative data was taken in the forms of university brochures communicative purposes narrations, whereas quantitative data in the form of move and step frequency and percentage. The rhetorical structure are as follows: service Provider Overview, presenting academic service, Internationalism, presenting univers

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Kusumo, Haryo. "PEMANFAATAN BROSUR SEBAGAI MEDIA PROMOSI UNTUK MENINGKATKAN JUMLAH PESERTA DIDIK PADA DUTA ISLAMIC SCHOOL (DIS) SEMARANG." JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS 3, no. 1 (2018): 88. http://dx.doi.org/10.29407/nusamba.v3i1.11916.

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Abstract Duta Islamic School (DIS) Semarang is a business that is engaged in education of preschoolers. The absence of promotion within the DIS leads to a lack of awareness amongst the public. Duta Islamic School tries to attract people by making brochures as marketing and promotion media. In the application of brochure design is very unlimited because it is mass. This type of marketing and promotional media is also very effective in attracting consumers, usually containing fairly complete data with supporting images. Especially with an interesting design and creative. With the media mar

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Syahidi, Aulia Akhrian, Arifin Noor Asyikin, Rahimatus Sania, and Subandi Subandi. "Implementation and Evaluation of User Experience on Mobile Augmented Reality Technology-Based Brochure Applications." Edumatic: Jurnal Pendidikan Informatika 5, no. 2 (2021): 137–46. http://dx.doi.org/10.29408/edumatic.v5i2.3404.

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Along with the spread of the COVID-19 virus which has an impact on new student admissions at various universities in Indonesia. This impact was also felt at the Politeknik Negeri Banjarmasin (POLIBAN) with the decline in the number of registrants and the public's interest in continuing higher education. So, we need a promotion that is not monotonous and must be innovative. Various kinds of technology have been created to support and facilitate all activities in various fields, one of which is in the field of promotional media. Promotion is very important for a university to offer or show the f

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Iman, Nur, Supriadi Sahibu, and Abdul Latief Arda. "Decision Support System For Determining Campus Promotion Media In New Student Admissions With Analytical Network Process And Regression Methods." IJCCS (Indonesian Journal of Computing and Cybernetics Systems) 15, no. 2 (2021): 189. http://dx.doi.org/10.22146/ijccs.64544.

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Campus promotion is carried out in an effort to introduce the campus to the community, especially prospective new students. This effort was carried out as an action that was considered effective in recruiting new students. Various obstacles experienced by tertiary institutions in implementing campus promotion, namely the lack of need for supporting funds, limited human resources (HR), the right decision system for the selection of promotional media. This study analyzes the decision support system in selecting the right promotional media for campus promotion. The research objective is to assist

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Dewi, Ika Parma, Agung Prasetyo, Muhammad Giatman, Wakhinuddin Wakhinuddin, and Agariadne Dwinggo Samala. "DESIGN AND BUILD VIRTUAL TOUR PANORAMA 360 HOSPITALITY CENTER UNP AS PROMOTIONAL MEDIA." Sinkron 7, no. 1 (2022): 17–25. http://dx.doi.org/10.33395/sinkron.v7i1.11199.

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Abstract:The UNP Hospitality Center virtual tour application aims to help promote to potential visitors, and as an interactive promotional media. Hospitality Center UNP is an inn located in the Padang State University area and has various types of rooms and meeting facilities. Based on interviews with the UNP Hospitality Center internal parties, the promotions used are still using brochures. This tool only provides a little information to potential visitors about the rooms and facilities, namely only with photos and writing, this makes limited information that can be conveyed because with a br

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Febriyanti, Febriyanti, Rinovian Rais, Iswahyu Pranawukir, Wira Alvio, and Ivan Riyadi. "Education Marketing Strategy in Al-Amalul Khair Palembang Islamic Junior High School." Irfani 18, no. 1 (2022): 58–69. http://dx.doi.org/10.30603/ir.v18i1.2665.

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This study aims to find out about the education marketing strategy carried out by the Al-Amlaul Khair Islamic Junior High School, as well as the factors that influence the education marketing strategy at the Al-Amlaul Khair Islamic Junior High School. This research method is in the form of qualitative descriptive, data collection techniques using observation, interviews, and documentation. The key informant in this study was the principal, and the supporting informants were educators, education staff, students, and the community around the Al-Amlaul Khair Islamic Junior High School. The result

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Febryanto, Mohammad, Zewitra Zewitra, Yessy Purnamasari, Danny Gandana Nugraha, and Krisna Yudha Bakhti. "PEMBUATAN DAN PENERJEMAHAN MEDIA PROMOSI ‘BIG FARMER’ DI DESA KERTAWANGI, KABUPATEN BANDUNG BARAT." Jurnal AbdiMas Nusa Mandiri 7, no. 1 (2025): 24–31. https://doi.org/10.33480/abdimas.v7i1.5698.

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Kertawangi Village, located in Cisarua District, West Bandung Regency, has great potential as a tourist destination due to its mountainous topography and cool climate. The majority of the village's population relies on agriculture and livestock. The local government has strived to develop the village into an international tourist destination by forming a tourism awareness group (POKDARWIS) and initiated the 'Big Farmer' program in 2020. However, the lack of promotional media in both Indonesian and English hinders the progress of promoting this program as well as the village. This community ser

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Permyakova, T. M., and E. A. Smirnova. "RHETORIC STRUCTURE OF SOVIET PROMOTIONAL GENRE: THE CORPUS ANALYSIS OF RESETTLEMENT BROCHURES OF THE 1950s AND 1960s." Вестник Пермского университета. История, no. 4 (67) (2024): 84–98. https://doi.org/10.17072/2219-3111-2024-4-84-98.

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This study presents a rhetorical analysis of a corpus of Soviet promotional brochures published between 1952 and 1966 with the aim of incentivizing resettlement on collective farms in different parts of the country. The corpus comprises 21 documents, which account for approximately 166,000 tokens in total. The texts were processed using the corpus manager AntConc. The rhetorical analysis involved identifying frequent lexical bundles of 4–6 words in length, with a minimum range of 4 and minimum frequency of 10, and their distribution over different rhetoric moves, or discursive units in cohesio

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Candra, Leon. "The Utilization of Media in Marketing Strategy in the Syaﬁra Pekanbaru Hospital on 2016". Jurnal Kesehatan Komunitas 3, № 5 (2018): 172–75. http://dx.doi.org/10.25311/keskom.vol3.iss5.161.

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Use of media in the marketing strategy is an element of marketing tactics in an attempt to capture the market. Indicators of success are increased traffic promotions. Based on a survey conducted through interviews known that since the beginning of the Hospital stood own promotional programs, such as promotion through print media (brochures, leaflets, banners), electronic media (TV) and online media (official site). The purpose of this study is to obtain in-depth information about the use of media in the marketing strategy at the Hospital Syafira 2016. This study was descriptive qualitati

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Amirudin, Yoko. "Promoting the Products Offered by “La Lisa Hotel” with an Effective Promotional Video." K@ta Kita 7, no. 3 (2019): 346–51. http://dx.doi.org/10.9744/katakita.7.3.346-351.

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Ayola La Lisa is a a 3.5 star hotel which is located at Nginden street no 82. This hotel has 121 rooms, 4 meeting rooms, a pool, a restaurant, a coffee shop, and etc. Moreover, this hotel has more spacious rooms than its rivals and one meeting room that can accommodate up to 200 people. The main problem that La Lisa currenly facing is the potential customers did not give positive feedback while the sales team offered the products. Most importantly, this promotional tool failed to project La Lisa uniqueness. Because of this problem, La lisa could not get the attention from as potential customer

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Amorati, Riccardo. "Making languages marketable: An analysis of a promotional brochure for prospective students in an Australian tertiary institution." Language Learning in Higher Education 8, no. 2 (2018): 313–31. http://dx.doi.org/10.1515/cercles-2018-0018.

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Abstract Given the implicit disincentive that the native knowledge of a global language poses to the learning of other languages, improvement in student recruitment in language studies is a key priority for educational institutions in English-speaking countries. This paper explores how a major Australian tertiary institution markets five European languages, by focusing on which characteristics of L2 learning are incorporated in the persuasive discourse of a university brochure and on how these are reflective, more or less deliberately, both of L2 motivation theories and of marketing strategies

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Colapinto, Cynthia K., and Darshaka Malaviarachchi. "Paint Your Plate: Effectiveness of a Point-of-purchase Display." Canadian Journal of Dietetic Practice and Research 70, no. 2 (2009): 66–71. http://dx.doi.org/10.3148/70.2.2009.66.

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Purpose: This study was conducted to determine consumer understanding and retention of nutrition information presented at grocery stores during the Paint Your Plate campaign via two approaches: interactive display events and brochure distribution. Methods: Data were collected at 17 grocery stores in northern Ontario. Eleven stores held interactive display events with public health staff, a display, resources, and food samples. Six stores only distributed brochures. A total of 688 participants completed a baseline questionnaire, and 432 consented to a three-month follow- up telephone call. Of t

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Ignatova, Ekaterina. "Where Have All the People Gone?: A Multimodal Critical Discourse Study of the Representation Of People in Promotional Tourism Discourse." Tourism Culture & Communication 20, no. 2 (2020): 129–39. http://dx.doi.org/10.3727/109830420x15894802540205.

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This article critically analyzes how tourists and hosts are represented verbally and visually in a travel brochure about Russia and what power relations might such representation shape. The interaction between hosts and tourists, one of the essential aspects of tourism, provides an opportunity to get acquainted with the sociocultural context of other nations, thus improving international relations. Russia is sometimes regarded as an unfriendly or unsafe travel destination and the Russian Government aims at increasing the popularity of the country among international tourists. However, there ar

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Rainoldi, Mattia, Veronika Driescher, Alina Lisnevska, et al. "Virtual Reality: An Innovative Tool in Destinations’ Marketing." Gaze: Journal of Tourism and Hospitality 9 (April 30, 2018): 53–68. http://dx.doi.org/10.3126/gaze.v9i0.19721.

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Virtual reality (VR) is a fast-developing technology with a broad range of use. The tourism industry, more specifically destinations, may benefit from its potential in the near future. By using VR in its marketing strategy, destinations have a substantial influence on the information search process and the decision-making process of potential tourists. Tourists can experience the destination, its atmosphere and possible emotions beforehand. Thus, they can create a more detailed destination image and realistic expectations of their visit. This transfers them into a better position to decide whe

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Widada, Sugeng, Adi Kusuma Widya Tama, and Nanda Lestari. "VIDEO PROFILE SEBAGAI MEDIA PROMOSI PADA MTS AL-HUSNA YPIHN CURUG KABUPATEN TANGERANG." Journal CERITA 6, no. 1 (2020): 39–51. http://dx.doi.org/10.33050/cerita.v6i1.886.

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The technology and sophistication of social media is growing very fast, marketing is increasingly growing in proportion to the information needs of the community. Therefore we need an appropriate strategy to deliver information well, and be able to achieve success. The purpose of this study was to help MTS Al-Husna YPIHN in an effort to focus on new prospective students. The problem that occurs in marketing MTS Al-Husna YPIHN is the lack of effective media in delivering messages. The marketing used is only using a brochure, brochures and there is no media video profile that explains in full ab

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Syahidah Tampubolon, Siti, and Firdaus Annas. "Pengembangan Sistem Promosi Online Kain Tenun Khas Sipirok pada Usaha Tenun Anni Tupang Menggunakan OpenCart." JOVISHE : Journal of Visionary Sharia Economy 2, no. 1 (2023): 119–30. https://doi.org/10.57255/jovishe.v2i1.500.

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Annie Tupang Weaving Business is one of the MSMEs producing Sipirok’s traditional woven fabrics with high cultural and aesthetic value. Each motif on the woven fabrics carries cultural significance derived from the 'abit godang' of South Tapanuli. In the digital era, this MSME faces challenges in promoting and marketing its products due to reliance on limited traditional methods, such as word-of-mouth marketing and basic social media use. These limitations result in reduced market reach and low promotional efficiency. This article aims to develop an online promotion system using the OpenCart p

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Shankaran, Veena, June M. McKoy, Neal Dandade, et al. "Costs and Cost-Effectiveness of a Low-Intensity Patient-Directed Intervention to Promote Colorectal Cancer Screening." Journal of Clinical Oncology 25, no. 33 (2007): 5248–53. http://dx.doi.org/10.1200/jco.2007.13.4098.

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Purpose Colorectal cancer (CRC) screening is the most underused evidence-based cancer screening test in the United States. Few studies have reported the cost-effectiveness of CRC screening promotional efforts. In a recent randomized controlled trial, a patient-directed intervention for average-risk patients who had been referred for screening colonoscopy led to a 12% increase in CRC screening rates. The objective of this secondary analysis is to assess the cost-effectiveness of this intervention. Patients and Methods Patients in the intervention arm received a customized mailed brochure that i

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Uddin, Badie. "Aplikasi Pemesanan Catering Menggunakan SMS Gateway Berbasis Web." Jurnal Telematika 12, no. 1 (2017): 71–76. http://dx.doi.org/10.61769/telematika.v12i1.185.

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Currently Sedap Catering promotional media is the promotion of word of mouth by consumers who have been using the service Sedap Catering. Besides Sedap Catering also use the media brochure as a media campaign. Consumers are still making catering reservations by going to Sedap Catering to see brochures or ordering. In order to better reach the broader marketing, it is necessary to have a system that can make an order online so it can facilitate consumers to make reservations catering at Sedap Catering. This application uses CodeIgniter which is one of the PHP and MySQL Framework as a data stora

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Koczkodaj, P. "European Code Against Cancer (ECAC): Actions Taken by Polish ECAC Youth Ambassador." Journal of Global Oncology 4, Supplement 2 (2018): 133s. http://dx.doi.org/10.1200/jgo.18.65100.

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Background and context: European Code Against Cancer (ECAC) is an initiative of the European Commission aims to inform citizens about actions possible to take to decrease cancer risk. Current - 4th issue - of the ECAC contains 12 recommendations which can be implemented in daily life without any specific skills or advices. It is estimated that more than 50% of all cancer deaths in Europe could be prevented if every person would follow ECAC recommendations. So as to promote ECAC recommendations, Association of European Cancer Leagues - ECL created in 2015 Youth Ambassadors Program which brought

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Dua e Fatima, Maryam, Mamona Yasmin Khan, and Masroor Sibtain. "A Genre Based Study of Selected Dental Brochures in Pakistan." Global Regional Review VI, no. I (2021): 154–64. http://dx.doi.org/10.31703/grr.2021(vi-i).17.

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This research aims to find out how dental brochures in Pakistan are designed to advertise and sell dental products. Bhatia's (1993) model of sales promotion letters is used to analyze the structure of the selected dental brochures. This study is qualitative that focuses on the structure of the dental brochures in Pakistan. The purpose of this research was to find out if the dental brochure designers in Pakistan are following the defined moves of sales promotion letter. Hence, by applying Bhatia's (1993) model of sales promotion, the results showed that dental brochure designers in Pakistan foc

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Baharuddin, Khaedir. "Persepsi Masyarakat Mengenai Efektivitas Iklan Retail Modern Indomaret di Kecamatan Biringkanaya." Journal of Communication Sciences (JCoS) 2, no. 2 (2020): 117–25. http://dx.doi.org/10.55638/jcos.v2i2.466.

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This study aims to determine the effectiveness of Indomaret modern retail advertisements in Biringkanaya District. The method used is qualitative, by interviewing informants in accordance with the research objectives. From the results of the study, it was concluded that Indomaret Store consumers have given a positive perception of promotional advertisements in brochure print media and Indomaret online media or social media. In terms of intensity or frequency, consumers' perceptions are very good because they are published regularly once a week. However, consumers also state that there are stil

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Triwibowo, Ananto, Muhammad Mujib Baidhowi, and Veni Alvia Nita. "Strategi Pemasaran Bank Aman Syariah Dalam Menarik Minat Nasabah Tabungan Haji Mabrur (Tajimabrur)." Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah 10, no. 1 (2024): 14. http://dx.doi.org/10.29300/aij.v10i1.2381.

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This study was to analyze the marketing strategy implemented by Bank Aman Syariah Sekampung on haj savings products in attracting customer interest. The type of research used is field research which is descriptive qualitative. The data sources used are primary data sources and secondary data sources. For data collection using interview techniques and documentation. The data analysis technique used in this study is through qualitative data analysis. The results of this study indicate that based on the 7p marketing strategy that has been implemented by Bank Aman Syariah Sekampung there are effec

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Anshasi, Rami J., Adi Alsyouf, Fahad Nasser Alhazmi, and Abeer Taha AbuZaitoun. "A Change Management Approach to Promoting and Endorsing Ergonomics within a Dental Setting." International Journal of Environmental Research and Public Health 19, no. 20 (2022): 13193. http://dx.doi.org/10.3390/ijerph192013193.

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Musculoskeletal pain and disorders (MSDs) constitute a well-recognised occupational hazard to the dental community. Fortunately, they are preventable. Dental office ergonomics plays a key role in addressing these musculoskeletal challenges. An ergonomic improvement project based on Kotter’s eight-step change model management theory was implemented within a dental practice. The project provided valuable evidence-based ergonomic interventions to prevent or reduce MSDs. The task force motivated staff to engage in strategies and interventions to enact an ergonomic vision. This case study represent

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Tama, Adi Kusuma Widya, Azwar Aditya Putra, and Muhamad Azis Fikri. "VIDEO PROFILE JURUSAN SISTEM KOMPUTER JENJANG STRATA SATU PADA STMIK RAHARJA TANGERANG." Journal CERITA 4, no. 2 (2018): 99–109. http://dx.doi.org/10.33050/cerita.v4i2.631.

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Currently, many formal and non formal education institutions are competing to get new students, so the profile of an educational institution becomes an important identity in introducing the institution to the general public. Various ways are used to socialize his profile, one of them STMIK Raharja Tangerang. In this modern era, multimedia plays an important role in the field of marketing as a promotion. The purpose of this study is, for prospective students / i new interested in the Department of Computer Systems, as well as a means of information and promotion effective and attractive to the

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Pryma, Viktoriia. "THE DISCOURSE OF TOURISM: AN ANALYSIS OF THE ONLINE ARTICLE “10 BEST PLACES TO VISIT IN UKRAINE”." Pomiędzy. Polonistyczno-Ukrainoznawcze Studia Naukowe 4, no. 1 (2022): 169–74. http://dx.doi.org/10.15804/ppusn.2022.01.15.

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The article shows the fact that the concept of scientific discourse is interpreted as a complex phenomenon that consists of participants in communication, communication situations and the text itself. The conclusion is that discourse is an abstract invariant description of structural and semantic features that are realized in specific texts. Linguists interpret the concept of discourse as a complex communicative phenomenon that includes the speaker and the addressee of the message, the process of proper formation of speech, extralingual factors of communication, social and cultural background.

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Rostini, Ida Ayu, Roseven Rudiyanto, Septian Hutagalung, Irna Karina J. Kaban, and Fitri Ciptosari. "PENINGKATAN KUALITAS DESTINASI EKOWISATA WAE BOBOK MELALUI PELATIHAN PENGEMBANGAN MEDIA INTERPRETASI." Dharma: Jurnal Pengabdian Masyarakat 3, no. 2 (2022): 94. http://dx.doi.org/10.31315/dlppm.v3i2.8275.

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Wae Bobok is a forest area in Tanjung Boleng Village, West Manggarai Regency, that used as a rest area for local people who drive between districts as well as an ecotourism destination. Not only a variety of special culinary, Wae Bobok offers a number of attractions in surrounding area, such as view point, spring, waterfall, outbond and camping site. Interpretive media is one aspect that needs to be developed in Wae Bobok in order to improve the quality of ecotourism destinations and increase knowledge for tourists. This community service activity aims to provide knowledge regarding the concep

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