Thematische Bibliographien / Relationship marketing

Inhaltsverzeichnis

  1. Zeitschriftenartikel
  2. Dissertationen
  3. Bücher
  4. Buchteile
  5. Konferenzberichte
  6. Berichte der Organisationen

Auswahl der wissenschaftlichen Literatur zum Thema „Relationship marketing“

Autor: Grafiati
Veröffentlicht am 4. Juni 2021
Zuletzt aktualisiert am 25. Juli 2025

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Zeitschriftenartikel zum Thema "Relationship marketing"

1

Macanović, Vedrana, and Ljiljana Pavlović. "RAZVOJ RELATIONSHIP MARKETINGA." NIR, no. 16 (January 1, 2020): 85. https://doi.org/10.59417/nir.2020.16.85.

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Postindustrijsko društvo, usluţna ekonomija, ekonomija zasnovana na znanju, informatičko društvo, su koncepti koji predstavljaju pokušaj da se ukaţe na ključne promene koje su obeleţile novu ekonomiju. Relationship marketing predstavlja nov pristup marketingu, „novu marketing paradigmu“, čiji je značaj sve veći. Relationship marketing treba shvatiti pre kao putovanje, nego samu destinaciju. To je pristup koji podrazumeva traţenje odgovora na permanentne promene koje diktira okruţenje. Ključna vrlina savremenih organizacija je agilnost, koja podrazumeva sposobnost da se brzo, fleksibilno reaguj
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Bekmurzaeva, Z. H. "Relationship marketing." Vestnik of North-Ossetian State University, no. 4 (2018): 85–87. http://dx.doi.org/10.29025/1994-7720-2018-4-85-87.

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Kolesnikov, S., N. Nemogay, and T. Denysova. "Marketing relationship." Law and public administration 4 (2019): 18–26. http://dx.doi.org/10.32840/pdu.2019.4.3.

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Heffernan, Troy, Grant O'Neill, Tony Travaglione, and Marcelle Droulers. "Relationship marketing." International Journal of Bank Marketing 26, no. 3 (2008): 183–99. http://dx.doi.org/10.1108/02652320810864652.

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Blackwell, Steven. "Relationship Marketing:." Journal of Pharmaceutical Marketing & Management 13, no. 2 (2002): 1–25. http://dx.doi.org/10.1300/j058v13n02_01.

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Boddington, Andrew. "Relationship Marketing." Interactive Marketing 1, no. 2 (1999): 219–20. http://dx.doi.org/10.1057/palgrave.im.4340029.

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Fyall, Alan, Christine Callod, and Brenda Edwards. "Relationship Marketing." Annals of Tourism Research 30, no. 3 (2003): 644–59. http://dx.doi.org/10.1016/s0160-7383(03)00046-x.

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N. Sheth, Jagdish, and Atul Parvatiyar. "Relationship marketing." International Business Review 4, no. 4 (1995): 391–96. http://dx.doi.org/10.1016/0969-5931(95)90003-9.

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Grönroos, Christian. "Relationship Marketing." Journal of Business Research 46, no. 3 (1999): 327–35. http://dx.doi.org/10.1016/s0148-2963(98)00030-7.

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Lindgreen, Adam, and Michael Beverland. "Relationship Marketing." Journal of International Food & Agribusiness Marketing 16, no. 2 (2004): 25–51. http://dx.doi.org/10.1300/j047v16n02_03.

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Dissertationen zum Thema "Relationship marketing"

1

Lönnberg, Annie, Elma Macanovic, and Izabelle Pettersson. "Negative Effects on Trust in B2B Relationships." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53416.

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Background: The concept of relationship marketing is a continuously growing research area in the field of academic research. A topic being widely discussed is which factors builds trust and the importance of having trust in business-to-business (B2B) relationships. However, there is a lack of research in the field of which factors have a negative effect on the level of trust in business relationships. Purpose: The purpose of this study is to explain which factors are crucial to maintain trust in a B2B relationship. Focus: The focus in this study is on trust in B2B relationships. Particularly h
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deVries, Rosalyn, and rosalyndevries@yahoo com. "Determinants of business-to-business relationship quality in a financial services context." RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.092918.

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Building and maintaining business relationships is becoming increasingly important as organisations seek to improve their competitive advantage by entering long-term relationships with strategic business partners. It is suggested that the quality of the relationship determines the likelihood of maintaining an ongoing relationship between buyers and sellers. Research in the area of business-to-business relationship quality is still in its infancy with limited agreement of the dimensions of relationship quality or even the definition of relationship quality in a business-to-business context.
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Nordlöf, Jessica, Matilda Svensson, and Emily Frost. "Relationship Marketing in the Travel Industry : A Two Sided Perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11560.

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<p>The purpose of this thesis is to analyze how Stockholm based travel agencies understand and use relationship marketing and how it is perceived by customers.</p><p>Relationship marketing is defined by Grönroos as a building of relationships with customers to achieve mutual benefits. Four main objectives of relationship marketing were used to contextualise the term: service quality, personalisation, differentiation, and communica-tion.In order to answer the purpose, the authors have chosen to interview three travel agen-cies that focus on offering tailor made travel for different target group
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Wachner, Trent. "Relationship strategies over the customer relationship lifecycle the differential effect of individual versus organizational relationships /." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Dissertations/Spring2008/t_wachner_042108.pdf.

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Harker, Michael John. "Relationship marketing : the customer's perspective." Thesis, Nottingham Trent University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251244.

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Tse, Sin Yan. "Two essays on interfirm relationship management." HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/679.

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Marketing channel research has relied on a variety of theoretical perspectives to understand interfirm relationship management and governance processes between a buyer and a seller, such as a supplier and a distributor. However, conclusions arising from different theoretical perspectives sometimes can be controversial. For example, both the economic approach and the sociological approach that conventionally dominate extant marketing channel research encourage firms to commit to existing relationships. Seeking new partners increases transaction costs, and therefore can harm incumbent relationsh
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Alnaini, Husam Mustafa Abdallah. "Relationship Marketing in the Jordanian Internet Sector: The Inclusion of Switching Behaviour and Relational Bonds into Relationship Marketing Model." Thesis, Griffith University, 2012. http://hdl.handle.net/10072/367581.

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Relationship marketing has been viewed as a key to the success of business companies, especially with the growing understanding that acquiring a new customer is more expensive than maintaining the current one. Although keeping customers loyal is a critical objective of relationship marketing, there is limited agreement on which antecedents could be used to achieve this aim. The essence of this research is the development of a more encompassing model of relationship marketing based on a review of the literature, and the empirical investigation of this model. Specifically, the research investiga
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Marques, Susana Regina Bacelar de Vasconcelos. "Creating value through relationships : a critical contribution from Social Marketing." Thesis, University of Stirling, 2008. http://hdl.handle.net/1893/498.

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Relationship marketing provides a new foundation for thinking, genuine change in values and ethics and a new logic that sees consumers as the prime drivers of the value creation process. It seems to have a lot to offer to social marketing, however, despite its potential, the social marketing field is responding slowly to relational thinking. This research demonstrates that relationship marketing helps social marketing and that its absence seriously undermines the field. Our examination is critical because it de-constructs the transactional paradigm and shows how its logic is incapable of respo
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Davis, Peter Rex, and p. davis@curtin edu au. "The Application of Relationship Marketing to Construction." RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.

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Relationship Marketing is relatively unknown in construction, but is widely researched in non project disciplines and applied similarly. Relationship marketing as a sub-component of marketing provides valuable and reliable tools that a manager can use to enhance a service that is being provided to a range of clients. It provides a better solution to client interaction than traditional marketing due to its focus on mutual attainment of common goals. The purpose of relationship marketing is to attract new clients and ensure that existing clients are looked after in a collaborative
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Cobos, Liza. "ASSESSING THE WEB-BASED DESTINATION MARKETING ACTIVITIES: A RELATIONSHIP MARKETING PERSPECTIVE." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2622.

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Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementatio
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Bücher zum Thema "Relationship marketing"

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Egan, John, and Michael Harker. Relationship Marketing. SAGE Publications Ltd, 2005. http://dx.doi.org/10.4135/9781446263235.

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Hennig-Thurau, Thorsten, and Ursula Hansen, eds. Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8.

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Rese, Mario, Albrecht Söllner, and Peter Utzig, eds. Relationship Marketing. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55654-8.

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Renker, Clemens. Relationship Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-90474-4.

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Godson, Mark. Relationship marketing. Oxford University Press, 2009.

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Godson, Mark. Relationship marketing. Oxford University Press, 2009.

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Irving, Ray. Relationship marketing. Institute of Management, 1997.

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Brian, Edwards. Relationship marketing. Films for the Humanities & Sciences, 2004.

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Neil, Woodcock, ed. Relationship marketing. Kogan Page, 1995.

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Egan, John. Relationship marketing: Exploring relationship strategies in marketing. Financial Times Prentice Hall, 2001.

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Buchteile zum Thema "Relationship marketing"

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Christopher, Martin, and Malcolm McDonald. "Relationship Marketing." In Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_3.

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Groucutt, Jonathan, and Cheryl Hopkins. "Relationship Marketing." In Marketing. Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_10.

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Spindler, Gerd-Inno. "Relationship-Marketing." In Basiswissen Marketing. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-30963-3_6.

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Meldrum, Mike, and Malcolm McDonald. "Relationship Marketing." In Key Marketing Concepts. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-13877-7_5.

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Spindler, Gerd-Inno. "Relationship-Marketing." In Basiswissen Marketing. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38339-8_6.

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Hinson, Robert E., Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie, and Eddy Khosa. "Relationship Marketing." In Hospitality and Tourism Marketing. Productivity Press, 2024. http://dx.doi.org/10.4324/9781032688497-24.

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Baron, Steve, Kim Harris, and Toni Hilton. "Relationship Marketing." In Services Marketing. Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7_9.

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Gursoy, Dogan, Francis Buttle, and David Bowie. "Relationship marketing." In Hospitality Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003186342-18.

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Ng, Christy Yen Nee, and Brian Kee Mun Wong. "Relationship marketing." In The Routledge Handbook of Tourism Experience Management and Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429203916-25.

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Payne, Adrian, and Sue Holt. "Relationship Marketing." In Routledge Companion to Global Economics. Routledge, 2024. http://dx.doi.org/10.4324/9781003577966-14.

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Konferenzberichte zum Thema "Relationship marketing"

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Kopare, Anand, Ajim Shaikh, Jitender Kumar Sharma, and Ganesh Waghmare. "AI-Enabled Customer Insights: Transforming Marketing and Customer Relationship Management." In 2024 International Conference on Knowledge Engineering and Communication Systems (ICKECS). IEEE, 2024. http://dx.doi.org/10.1109/ickecs61492.2024.10616723.

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Zhanbing Huang and Difang Wan. "Reciprocity factors in relationship marketing." In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499456.

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Compton Hall, M. "eBusiness: a relationship marketing perspective." In IEE Colloquium eCommerce - Trading but not as we know it! IEE, 1998. http://dx.doi.org/10.1049/ic:19980778.

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Cheng Yanfei and Zhang Yafeng. "Theoretical model analysis of relationship marketing." In 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339721.

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Xin, Chen. "Integrated approach in e-relationship marketing." In 2009 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM). IEEE, 2009. http://dx.doi.org/10.1109/cccm.2009.5267512.

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M., Boiko, Vedmid N., and Romanchuk L. "VALUE OF RELATIONSHIP MARKETING IN HOSPITALITY." In TOURISM OF THE XXI CENTURY: GLOBAL CHALLENGES AND CIVILIZATION VALUES. Київський національний торговельно-економічний університет, 2020. http://dx.doi.org/10.31617/k.knute.2020-06-01.06.

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Liu, Jian, and Yanqing Wang. "Research on Internet marketing relationship model." In 2012 9th International Conference on Fuzzy Systems and Knowledge Discovery (FSKD). IEEE, 2012. http://dx.doi.org/10.1109/fskd.2012.6233730.

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Liu, Hongyu, and Wei Zhao. "Relationship Marketing for Energy Contract Management." In 2016 International Conference on Economics and Management Innovations. Atlantis Press, 2016. http://dx.doi.org/10.2991/icemi-16.2016.42.

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Dilan, Neli. "Relationship marketing as a modern marketing concept in the Republic of Moldova." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.16.

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Purpose of the article: The article aims to analyze the application of relationship marketing as a modern marketing concept in the Republic of Moldova, highlighting its significance in fostering customer loyalty and competitive advantage for Moldovan companies. Methodology: The study employs a qualitative analysis of current marketing practices in Moldovan companies, focusing on the implementation and development of relationship marketing strategies. Conclusions: Relationship marketing is crucial for Moldovan businesses in a highly competitive market. By transitioning from traditional customer
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CHUANG, YI-AN. "HOW WILL WE STUDY THE RELATIONSHIP IN RELATIONSHIP MARKETING?" In Proceedings of the International Conference on ICMMS 2008. IMPERIAL COLLEGE PRESS, 2010. http://dx.doi.org/10.1142/9781848165106_0040.

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Berichte der Organisationen zum Thema "Relationship marketing"

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Kramer, Mitchell. Blue Martini Relationship Marketing. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/pr1-30-03cc.

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Parra Torrado, Mónica, and María Angélica Arbeláez. Innovation, R&D Investment and Productivity in Colombian Firms. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0011194.

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This paper attempts to establish a formal relationship between innovation and productivity using Colombian firm-level data. It is found that the production of goods and services new to the firm and to the domestic market enhances firms' sales per worker, and innovation that results in introducing new goods and services to the international market boosts both sales and Total Factor Productivity (TFP). Innovation in processes likewise improves firms' productivity and sales. Finally, innovation in marketing and management increases sales per worker and enhances TFP when investment is made in Rese
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Veselka, T. D., S. Folga, and L. A. Poch. Relationships between Western Area Power Administration`s power marketing program and hydropower operations at Salt Lake City area integrated projects. Office of Scientific and Technical Information (OSTI), 1995. http://dx.doi.org/10.2172/176782.

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Finkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

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Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus indust
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-
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