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Thematische Bibliographien / Relationship marketing Australia / Zeitschriftenartikel

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Zeitschriftenartikel zum Thema „Relationship marketing Australia“

Autor: Grafiati

Veröffentlicht am 4. Juni 2021

Zuletzt aktualisiert am 30. Januar 2023

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1

Ville, Simon. "“Making Connections”: Insights into Relationship Marketing from the Australasian Stock and Station Agent Industry." Enterprise & Society 10, no. 3 (September 2009): 423–48. http://dx.doi.org/10.1017/s1467222700008120.

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Relationship marketing has received little attention from business historians who have favored the study of branding, associational advertising, market research, and the role of marketing agencies, particularly in relation to modern consumer manufacturing. Although the term relationship marketing is of recent origin, we analyze its practice under a different guise, “connections,” over several centuries: we draw on the extensive archival evidence of a rural business services industry in Australia and New Zealand. Relationship marketing's emphasis upon close and enduring individual customer rela

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Savage, T. M. "CRUDE OIL MARKETING DEREGULATION." APPEA Journal 28, no. 1 (1988): 366. http://dx.doi.org/10.1071/aj87031.

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The Australian Government's decision to deregulate indigenous crude oil marketing from 1 January 1988 brings to an end the period of the Government's involvement in this area of the petroleum industry. The determination of price, the development and monitoring of administrative procedures to ensure equitable allocation of indigenous crude, and the resolution of differing views between producers, refiners and marketers were all areas where Government was actively involved. While the extent of future involvement is uncertain, the policy changes put a different dimension on exploration and produc

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Sok, Phyra, Lan Snell, Wai Jin (Thomas) Lee, and Keo Mony Sok. "Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability." Journal of Service Theory and Practice 27, no. 1 (January 9, 2017): 231–49. http://dx.doi.org/10.1108/jstp-01-2016-0001.

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Purpose The literature establishes complex relationships between entrepreneurial orientation (EO) and performance, with mixed findings suggesting the variability of the magnitude of the relationship between the two. Some studies report a positive relationship, some negative, while some report an insignificant relationship between EO and performance. These conflicting findings suggest that the EO-performance relationship is more complex than a simple main-effects-only relationship. The literature offers two distinct approaches – integrating moderating or mediation variables in advancing the EO-

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Hall, C. Michael. "The Closer Economic Relationship Between Australia and New Zealand:." Journal of Travel & Tourism Marketing 3, no. 1 (April 4, 1994): 123–32. http://dx.doi.org/10.1300/j073v03n01_09.

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Levin, Elizabeth, Thu Nguyen Quach, and Park Thaichon. "Enhancing client-agency relationship quality in the advertising industry – an application of project management." Journal of Business & Industrial Marketing 34, no. 2 (March 4, 2019): 463–73. http://dx.doi.org/10.1108/jbim-08-2017-0186.

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Purpose This paper aims to determine the dimensions of service quality of advertising agencies and their effects on relationship quality between an advertising agency and their clients through the social and economic exchange. Design/methodology/approach The intention was to target firms which use the services of an advertising or marketing solutions agency; hence, participants were recruited from a business database service providing details for key decision makers in Australia and New Zealand. An online survey was used in this study. Findings Creative competence, project management processes

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Hussain, Syed Ibrar, and Ranga Chimhundu. "Effects of Social Media Marketing on Consumer Purchase Intention in the Retail Sector of Australia." Journal of Business and Management Studies 5, no. 1 (January 23, 2023): 69–88. http://dx.doi.org/10.32996/jbms.2023.5.1.8.

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This research aims to determine how social media marketing affects consumer purchase intent in Australia's retail industry. The study's main goal is to see if social media marketing impacts customer purchase intent and brand equity as a moderator between dependent and independent variables. The data comes from Austria's retail sector and is based on five cities: Sydney, Perth, Melbourne, Brisbane, and Adelaide. By utilizing social media channels in the implementation of the survey strategy, a survey questionnaire with a size of 385 valid responses is made available to a targeted audience of th

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Bailey, Matthew. "Written testimony, oral history and retail environments." Journal of Historical Research in Marketing 7, no. 3 (August 17, 2015): 356–72. http://dx.doi.org/10.1108/jhrm-10-2014-0032.

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Purpose – This paper aims to join a growing movement in marketing history to include the voices of consumers in historical research on retail environments. It aims to show that consumer perspectives offer new insights to the emergence and reception of large-scale, pre-planned shopping centers in Australia during the 1960s, and allow one to write a history of this retail form from below, in contrast to the top-down approach that is characteristic of the broader literature on shopping mall development. Design/methodology/approach – Written testimonies by consumers were gathered using a qualitati

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Liyanaarachchi, Gajendra, Sameer Deshpande, and Scott Weaven. "Online banking and privacy: redesigning sales strategy through social exchange." International Journal of Bank Marketing 39, no. 6 (June 24, 2021): 955–83. http://dx.doi.org/10.1108/ijbm-05-2020-0278.

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PurposeThis paper advocates for banks to understand customers' online privacy concerns, use those insights to segment consumers and design tailored sales strategies to build a mutual relationship through a social exchange that produces a competitive advantage.Design/methodology/approachA qualitative study involving 30 in-depth interviews with Australian and Asian millennials residing in Australia was conducted using a grounded theory approach to explore privacy concerns of online banking and determine the efficacy of their banks' existing sales strategy and practice.FindingsThe study revealed

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Mavondo, Felix T., and Elaine M. Rodrigo. "The effect of relationship dimensions on interpersonal and interorganizational commitment in organizations conducting business between Australia and China." Journal of Business Research 52, no. 2 (May 2001): 111–21. http://dx.doi.org/10.1016/s0148-2963(99)00064-8.

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Liesch, Peter W., and Elizabeth J. Wilson. "Business-to-business relationship architecture and networks among Australia, New Zealand, and Asian firms: introduction to the special issue." Journal of Business Research 58, no. 2 (February 2005): 168–72. http://dx.doi.org/10.1016/s0148-2963(02)00491-5.

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Sloan, Garth, and Bruno Courme. "Why partner with a major oil and gas company for unconventional resources ventures in Australia?" APPEA Journal 52, no. 2 (2012): 647. http://dx.doi.org/10.1071/aj11061.

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With the increased activity in exploiting unconventional resources (CSG, shale gas, and shale oil) during the past few years in Australia, it has become increasingly common to see partnerships develop between small- and mid-cap Australian companies and major companies from the international oil and gas industry. Unconventional plays are usually large in areal extent and complex to interpret and develop; it becomes a daunting task for the smaller partner to progress alone. Some obscure benefits of this relationship can help the smaller Australian partner. The obvious advantages brought to the t

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Ireland, Robin, Stephanie Chambers, and Christopher Bunn. "Exploring the relationship between Big Food corporations and professional sports clubs: a scoping review." Public Health Nutrition 22, no. 10 (April 2, 2019): 1888–97. http://dx.doi.org/10.1017/s1368980019000545.

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AbstractObjectiveProfessional sport occupies a prominent cultural position in societies across the globe and commercial organisations make use of this to promote their products. The present scoping review explores existing academic literature on the relationship between professional sports clubs and food and drink marketing and considers how this relationship may impact upon the public’s health.DesignThe scoping review searched six databases. Experts were also consulted. Records written in languages other than English were excluded. We also excluded records relating to mega events (e.g. Olympi

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Casidy, Riza, and Yelena Tsarenko. "Perceived benefits and church participation." Asia Pacific Journal of Marketing and Logistics 26, no. 5 (November 4, 2014): 761–76. http://dx.doi.org/10.1108/apjml-04-2014-0055.

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Purpose – The purpose of this paper is to examine the relationship between perceived benefits and church participation among regular and irregular church goers (ICG). Design/methodology/approach – The research incorporates a descriptive research design. In total, 564 questionnaires were completed by active and relapsed members of churches in Australia. Hierarchical regression analysis was conducted to examine the relationship between constructs. Findings – This study provides empirical evidence that perceived spiritual and social benefits have a positive and significant relationship with churc

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Pang, Bo, and Krzysztof Kubacki. "The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness." Journal of Social Marketing 5, no. 1 (January 5, 2015): 83–99. http://dx.doi.org/10.1108/jsocm-01-2014-0008.

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Purpose – This study aims to contribute to the existing social marketing literature by considering young adults’ views and perceptions about social marketing and social marketing campaigns in the context of alcohol consumption. Design/methodology/approach – Eighteen interviews were conducted with young adults aged 25-30 years in Australia and the USA. Biographical interviews were used to collect information on individuals’ drinking histories and how their attitudes towards social marketing campaigns have formed during their lives. Findings – Four main themes emerge in the study, namely, ethica

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White, Leanne. "“It’s time”: revolution and evolution in Australian political advertising." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 375–95. http://dx.doi.org/10.1108/jhrm-08-2015-0034.

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Purpose The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is primarily concerned with two main issues: identifying and examining the variety of images of Australia in two key television advertisements, and exploring the methods by which advertising agencies created positive images of Australia and Australians in the two campaigns. It specifically highlights the significance of the “It’s Time” campaign, which is relev

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Banik, Shanta, Yongqiang Gao, and Fazlul K. Rabbanee. "Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions." European Journal of Marketing 56, no. 1 (October 25, 2021): 1–30. http://dx.doi.org/10.1108/ejm-12-2019-0884.

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Purpose Status demotion in hierarchical loyalty programs (HLPs) has received considerable academic attention. However, little is known about whether status demotion engenders two widely recognised behavioural intentions: revenge and avoidance. This study aims to make up this gap by examining the effects of status demotion on customers’ revenge and avoidance intentions. The underlying mechanism and boundary conditions of these effects are also explored. Design/methodology/approach Two studies were conducted to test the hypotheses. Study 1 was conducted using a structured survey from 347 active

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Tanima, Farzana Aman, and Ken Bates. "The incidence and perceived managerial merit of customer accounting in New Zealand." Pacific Accounting Review 27, no. 4 (November 2, 2015): 466–85. http://dx.doi.org/10.1108/par-05-2013-0049.

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Purpose – Two prior survey papers on the use and perceived merit of customer accounting (CA) practices, one in Australia and one in New Zealand (NZ), disclosed contrasting results with confusing elements. The purpose of this paper is to replicate and extend previous survey research in order to update and clarify our understanding of CA practices in NZ. Design/methodology/approach – Within a contingency theory framework, a mail questionnaire survey is used to measure the use and perceived merit of CA practices in NZ and investigate their relationship with six contingent factors: competitive str

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Neupane, Saugat, Ranga Chimhundu, and K. C. Chan. "Cultural values affect functional food perception." British Food Journal 121, no. 8 (August 5, 2019): 1700–1714. http://dx.doi.org/10.1108/bfj-03-2019-0178.

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Purpose The purpose of this paper is to investigate the relationship between consumers’ cultural values and their functional food perception. Design/methodology/approach The research is qualitative in nature and uses the grounded theory method. The data were collected through in-depth interviews with three ethnic groups, Anglo-Australian, Chinese and Indian ethnic groups in Australia. The constant comparative data analysis approach was used to analyse the interview text. Findings The results indicate that there is a relationship between consumers’ cultural values and their functional food perc

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Grace, Debra, Ceridwyn King, and Joseph Lo Iacono. "Workplace relationship cohesion: an internal customers’ perspective." Journal of Service Theory and Practice 27, no. 1 (January 9, 2017): 129–50. http://dx.doi.org/10.1108/jstp-07-2015-0175.

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Purpose The purpose of this paper is to examine the differential effect of reciprocal and negotiated social exchanges in establishing workplace relationship cohesion, providing a mediating influence between social constructed initiatives (i.e. internal socialization and support) and internal customers’ psychological connectedness. Design/methodology/approach Data were gathered via a national online survey of service employees in Australia, representing a diverse range of service industries (e.g. retail (food/non-food), health, financial, administrative support, real estate, household, insuranc

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Backhouse, Kim, and Mark Wickham. "Exploring the link between corporate governance and innovative capacity in the Australian superannuation industry." Corporate Ownership and Control 14, no. 4 (2017): 32–40. http://dx.doi.org/10.22495/cocv14i4art3.

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In a large-scale single industry case study, insights are provided into corporate governance factors affecting innovative capacity in the superannuation industry in Australia. Analysis of the data indicated that the major corporate governance factors driving innovation in the industry included: ‘possessing a progressive organisational culture’, ‘emphasis on marketing-orientation’, and ‘engaging in co-opetition’. Similarly, the data indicated that the major corporate governance factors inhibiting innovation included: ‘possessing a conservative/risk-averse organisational culture’, ‘unwillingness

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Dapiran, G. Peter, and Sandra Hogarth‐Scott. "Are co‐operation and trust being confused with power? An analysis of food retailing in Australia and the UK." International Journal of Retail & Distribution Management 31, no. 5 (May 1, 2003): 256–67. http://dx.doi.org/10.1108/09590550310472424.

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Category management has been promoted as a mechanism to achieve closer working relations between suppliers and retailers. The premise has been that category management should result in a reduced reliance on the use of power as an element of the relationship and increased levels of cooperation. However, power is an element of any relationship and exists even when not activated. Further, the premise rests on the notion that cooperation is a polar opposite of power. This research confirms that food industry managers perceive the use of power in solely negative terms. Power can be defined operatio

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Jiang, Yangyang. "A Cognitive Appraisal Process of Customer Delight: The Moderating Effect of Place Identity." Journal of Travel Research 59, no. 6 (September 19, 2019): 1029–43. http://dx.doi.org/10.1177/0047287519872827.

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This study aims to empirically examine an integrative model centered on customer delight drawing from cognitive appraisal theory and place identity theory. A self-completed survey administered in English at three tourism destinations in Australia (Phillip Island, Great Ocean Road, and Sovereign Hill) generated 457 valid responses. The results show that authenticity and employee helpfulness are positively associated with customer delight, which in turn, positively affects the positive word-of-mouth (PWOM) intention. Customer delight is a principal mechanism that transmits the influence of authe

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Piggford, Tegan, Maria Raciti, Debra Harker, and Michael Harker. "The Influence of Residence on Young Adult Attitudes toward Healthy Eating." Social Marketing Quarterly 14, no. 2 (May 27, 2008): 33–49. http://dx.doi.org/10.1080/15245000802034689.

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Like other Western countries, Australia too reports record numbers of overweight and obese individuals with young Australian adults in a particularly high-risk position. It is suspected that the transition from dependent living in the family home to independent living during young adulthood influences food choice. As such, this study sought to investigate if attitudes toward healthy eating varied by the place of residence (dependent or independent) of these young adults. Using a self-administered questionnaire, quantitative data from 310 Australians between the ages of 18 to 24 years found tha

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Pande, Vivek. "A comparative study of reciprocity in international physician licensing." International Journal of Pharmaceutical and Healthcare Marketing 8, no. 3 (August 26, 2014): 265–83. http://dx.doi.org/10.1108/ijphm-06-2014-0031.

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Purpose – The purpose of this paper is to examine the international mobility of physicians by comparing the regulations governing the practice of foreign physicians in the USA and eight other countries. Design/methodology/approach – This is a comparative study of the regulations governing the practice of foreign physicians in eight countries: China, India, the Philippines, the UK, Germany, Denmark, Israel and Australia. Their requirements are then contrasted with the USA’s requirements for foreign physician licensure to evaluate the extent of reciprocity among these countries. We conclude the

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Ramaseshan, B., and Robyn Ouschan. "Investigating status demotion in hierarchical loyalty programs." Journal of Services Marketing 31, no. 6 (September 11, 2017): 650–61. http://dx.doi.org/10.1108/jsm-11-2016-0377.

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Purpose The purpose of this paper is to extend research on customer loyalty status and customer demotion by investigating if the effect of demotion on customer attitudinal and behavioral responses is the same for top-tier and low-tier customers in the context of airlines. Design/methodology/approach A survey was conducted with travelers intercepted at large airport terminals in Australia. Multivariate analyses examined group differences across status change (no change vs demoted) and status level (high status vs low status). Multi-group moderation structural equation modeling (SEM) analysis te

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Summers, Jane, Rumman Hassan, Derek Ong, and Munir Hossain. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing 32, no. 5 (August 13, 2018): 605–15. http://dx.doi.org/10.1108/jsm-07-2017-0261.

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Purpose The purpose of this paper was to better understand the underrepresentation of Muslim women living in Australia in physical activity and in group-fitness classes in particular. The authors contend that the Australian fitness industry has ignored the needs of this group through stereotypical islamophobic views focusing on religious dictates as the prime barrier for participation of this group. This study debunks this myth showing that motivations for exercise are complex and multi-faceted. Design/methodology/approach The authors conducted interviews and a focus group with 27 Muslim women

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Balmer, John M. T. "Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship." European Journal of Marketing 51, no. 9/10 (September 12, 2017): 1462–71. http://dx.doi.org/10.1108/ejm-07-2017-0447.

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Purpose This article introduces the special symposium entitled “Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship” and provide a synopsis of the five articles constituting this symposium. By means of context, this article celebrates the anniversaries of four marketing milestones apropos the formal introduction of the corporate brand concept (1995), the formal introduction of the corporate heritage notion (2006), the first special edition (in this journal) devoted to corporate identity (1997) and the formal introduction of the corporate mark

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Nathan, Andrea, Lisa Wood, and Billie Giles-Corti. "Selling New Neighborhoods as Good for Walking: Issues for Measuring Self-Selection." Journal of Physical Activity and Health 10, no. 1 (January 2013): 5–9. http://dx.doi.org/10.1123/jpah.10.1.5.

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Background:Self-selection—whether individuals inclined to walk more seek to live in walkable environments—must be accounted for when studying built environment influences on walking. The way neighborhoods are marketed to future residents has the potential to sway residential location choice, and may consequently affect measures of self-selection related to location preferences. We assessed how walking opportunities are promoted to potential buyers, by examining walkability attributes in marketing materials for housing developments.Methods:A content analysis of marketing materials for 32 new ho

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Huang, Yu-An, Chad Lin, and Ian Phau. "Idol attachment and human brand loyalty." European Journal of Marketing 49, no. 7/8 (July 13, 2015): 1234–55. http://dx.doi.org/10.1108/ejm-07-2012-0416.

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Purpose – This paper aims to examine the importance and concept of idol attachment, model its antecedents and moderators and assess its influence on human brand loyalty. Design/methodology/approach – This paper includes two studies. In Study 1, survey questionnaires were distributed by mall intercept to quasi-random samples across Australia and Taiwan for completion and return. The return yielded 1,135 and 736 usable questionnaires, respectively, from which the data were analysed using LISREL structural equation modelling software. In Study 2, an experiment was used to examine whether idol att

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Haberstroh, Kristina, Ulrich R. Orth, Tatiana Bouzdine-Chameeva, Justin Cohen, Armando Maria Corsi, Roberta Crouch, and Renata De Marchi. "Through the lens of self-construal." International Marketing Review 35, no. 3 (May 14, 2018): 429–57. http://dx.doi.org/10.1108/imr-12-2015-0283.

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Purpose Extending research on cultural differences in aesthetic appreciation, the purpose of this paper is to show how a more interdependent self-construal, a cultural and individual difference variable related to one’s social self, impacts the influence of visual harmony on consumer evaluations of marketing artifacts’ attractiveness. Design/methodology/approach Data were obtained via three studies from a total of 1,498 consumers in Australia, Brazil, China, France, Germany, and Italy. Marketing visuals included the design of products, packages, typefaces, and logos. Self-construal was both me

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Khan, Parvez Alam, Satirenjit Kaur Johl, and Shakeb Akhtar. "Firm Sustainable Development Goals and Firm Financial Performance through the Lens of Green Innovation Practices and Reporting: A Proactive Approach." Journal of Risk and Financial Management 14, no. 12 (December 15, 2021): 605. http://dx.doi.org/10.3390/jrfm14120605.

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The current global economy demands synergy between ecological responsiveness and proactive business models. To analyze these dynamics, the objective of this study is to simultaneously investigate the effects of green innovation practices concerning the sustainable development goals (SDG) and financial performance of firms. This study also advocates for the injection of green innovation reporting into sustainable reporting for greater disclosure. Data from sixty-seven companies from five continents and the top five blue chip firms for each country are collected through content analysis, with th

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Wymer, Sarah, Michael L. Naraine, Ashleigh-Jane Thompson, and Andy J. Martin. "To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization." Case Studies in Sport Management 9, S1 (January 1, 2020): S26—S34. http://dx.doi.org/10.1123/cssm.2019-0026.

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This is a fictional case based on the actual management of a social media strategy that occurred in a professional sport organization in Queensland, Australia. The intention of the case is to explore a range of social media management themes such as live streaming, audience reach, fan engagement, and decision making as they apply to a sport organization. The case primarily focuses on social media live streaming (specifically Facebook Live) and aims to provide an understanding of live video posts in comparison with other post types (i.e., photo, video, text, and links). The case develops within

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Polonsky, Michael Jay, Ahmed Shahriar Ferdous, Andre M. N. Renzaho, Neil Waters, and Zoe McQuilten. "Factors Leading to Health Care Exclusion Among African Refugees in Australia: The Case of Blood Donation." Journal of Public Policy & Marketing 37, no. 2 (November 2018): 306–26. http://dx.doi.org/10.1177/0743915618813115.

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Developed countries that accept refugees are obligated, under the UN Convention for Refugees, to integrate refugees into host communities, with inclusion in the health system being pivotal. Integration programs can be difficult though, because many refugees’ home countries have different health systems, lower health literacy, and different expectations of health services. Country health system differences require cultural adaptation of host country services when designing targeted, inclusive health care programs. Using a sample of 317 Australian-based African refugees, the authors examine how

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Snell, Lan, Phyra Sok, and Tracey S. Danaher. "Achieving growth-quality of work life ambidexterity in small firms." Journal of Service Theory and Practice 25, no. 5 (September 14, 2015): 529–50. http://dx.doi.org/10.1108/jstp-04-2014-0064.

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Purpose – The purpose of this paper is to investigate the individual mechanisms that mediate the relationship between marketing practices and growth-quality of work life ambidexterity. Design/methodology/approach – Data were collected from small service firms via an online survey questionnaire electronically distributed to 7,271 owners of small firms in Australia. Partial least squares was used to test our mediation hypotheses on the data obtained. Findings – The authors demonstrate the mediation effect of entrepreneurial self-efficacy and passion for work in enhancing the relationship between

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Othman, Mohd Bahrin Bin, Hariz Sufi, Faridah Binti Hussain, Sarah Munirah Binti Abdullah, and Kemala Binti Alang. "Re-Examining the Publicity, Advertising and Marketing of Legal Profession in Malaysia." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 10 (October 10, 2021): 443–55. http://dx.doi.org/10.47405/mjssh.v6i10.1080.

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The legal practitioners in Malaysia are restricted from publicising, advertising and marketing themselves on the grounds of fiduciary relationship with clients, the duty to serve the public and it is professionally undignified. Despite the advancement of the Information, Communication and Technology, lawyers are restricted in utilising it for publicity, advertising and marketing. At the same time, the public is deprived of information to engage the best lawyers of their choice. Furthermore, while other countries such as European Union, United Kingdom, Singapore and Australia have moved forward

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Yigitcanlar, Tan, Nayomi Kankanamge, Massimo Regona, Andres Ruiz Maldonado, Bridget Rowan, Alex Ryu, Kevin C. Desouza, Juan M. Corchado, Rashid Mehmood, and Rita Yi Man Li. "Artificial Intelligence Technologies and Related Urban Planning and Development Concepts: How Are They Perceived and Utilized in Australia?" Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4 (December 11, 2020): 187. http://dx.doi.org/10.3390/joitmc6040187.

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Artificial intelligence (AI) is a powerful technology with an increasing popularity and applications in areas ranging from marketing to banking and finance, from agriculture to healthcare and security, from space exploration to robotics and transport, and from chatbots to artificial creativity and manufacturing. Although many of these areas closely relate to the urban context, there is limited understanding of the trending AI technologies and their application areas—or concepts—in the urban planning and development fields. Similarly, there is a knowledge gap in how the public perceives AI tech

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Hsueh, Fu-Jui, Ian Douglas, and Rodger Robertson. "WHAT PRODUCT FACTORS ALLOW AIRLINES TO COMMAND A PRICE PREMIUM IN THE SYDNEY-LOS ANGELES MARKET?" Journal of Air Transport Studies 2, no. 2 (July 1, 2011): 74–91. http://dx.doi.org/10.38008/jats.v2i2.101.

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Recent changes to the competitive environment in the highly contested Sydney to Los Angeles market have impacted the route profitability of almost 20 carriers. In particular the commencement of non-stop services by Delta Airlines and V Australia has mpacted route profitability of almost 20 carriers. This paper investigates the product factors that enable airlines to command a price premium the Sydney to Los Angeles market. A sample of business and economy class net fare quotes, in addition to data collected on seven product factors is used in this study to estimate the relationship between pri

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Cannizzo, Fabian, and Sara James. "Existential advertising in late modernity: Meaningful work in higher education advertisements." Journal of Sociology 56, no. 3 (September 2020): 314–32. http://dx.doi.org/10.1177/1440783320950821.

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The ongoing massification of higher education has entailed a changing relationship between higher education providers and students. While scholars have been quick to identify the political implications of the quasi-market model for the student-customer, there has been significantly less focus on the role that advertising plays in facilitating a student-consumer culture. This article uses an analysis of advertisements directed towards potential domestic university students in Australia to explore how the idea of a university ‘experience’ and meaningful work are discursively constructed within l

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Carey, Peter, and George Tanewski. "The provision of business advice to SMEs by external accountants." Managerial Auditing Journal 31, no. 3 (March 7, 2016): 290–313. http://dx.doi.org/10.1108/maj-12-2014-1131.

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Purpose – Business advisory services are an emerging service category for external accountants in the small and medium-sized enterprise (SME) environment. The purpose of this study is to investigate determinants of SME demand for business advice, drawing on the agency theory, relational marketing and resource-based literatures. Design/methodology/approach – The study empirically tested theoretical predictions based on an Australia-wide survey of SMEs, in which 485 firms responded to a questionnaire. Findings – The results show that the purchase of business advice is significantly and positivel

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Quintal, Vanessa, Matthew Tingchi Liu, Fahri Unsal, and Ian Phau. "The Persuasion Process of Sponsorship and Nonsponsorship Activation and the Dual Mediation Model." Event Management 24, no. 2 (April 7, 2020): 235–52. http://dx.doi.org/10.3727/152599519x15506259855878.

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The current study introduces the Dual Mediation Model (DMM) as a user perspective framework to explore the persuasive process of sponsorship and nonsponsorship activation across countries and brands. Data were collected from 1,850 respondents in Australia, the US, Malaysia, and China to examine consumer decision making for Adidas (i. e., sponsor) and Nike (i. e., nonsponsor) in the associations both brands have activated with the 2002–2014 FIFA World Cup (FWC). The majority of the hypotheses were supported, suggesting the DMM's ability to explain the impacts of sponsorship and nonsponsorship a

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Johnston, Daniel. "Inside the Theatre of Business: Performance and Corporate Presentation Training." Journal of Business Anthropology 10, no. 1 (July 16, 2021): 138–60. http://dx.doi.org/10.22439/jba.v10i1.6329.

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How are theatre-techniques used in business training? Do theatre-making skills represent a unique field of knowledge? In this case study, I consider the National Institute of Dramatic Art’s (NIDA) ‘Executive Presenter’ two- day course in Sydney, Australia, and attempt to counter a simplistic notion of theatre as magical practice. Performance techniques are complex, historically and culturally-contingent processes for making and sharing meaning (McAuley 2008). I describe exercises from the course in some detail ‒ including elements of space, voice, body, structure, awareness, spontaneity, and r

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Forde, Hannah, Martin White, Louis Levy, Felix Greaves, David Hammond, Lana Vanderlee, Stephen Sharp, and Jean Adams. "The Relationship between Self-Reported Exposure to Sugar-Sweetened Beverage Promotions and Intake: Cross-Sectional Analysis of the 2017 International Food Policy Study." Nutrients 11, no. 12 (December 13, 2019): 3047. http://dx.doi.org/10.3390/nu11123047.

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Sugar-sweetened beverage (SSB) consumption is independently associated with several non-communicable diseases, so policymakers are increasingly implementing measures, such as marketing regulation, to reduce intake. To help understand how such measures work, this study examined the association between SSB consumption and self-reported exposure to SSB promotions, both overall and by type of promotion, and whether these relationships vary between the UK, USA, Canada, Mexico, and Australia. Cross-sectional analysis of the online 2017 International Food Policy Study was performed (n = 15,515). Part

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Casswell, Sally, Taisia Huckle, Karl Parker, Jose Romeo, Thomas Graydon-Guy, June Leung, Karimu Byron, et al. "Benchmarking alcohol policy based on stringency and impact: The International Alcohol Control (IAC) policy index." PLOS Global Public Health 2, no. 4 (April 22, 2022): e0000109. http://dx.doi.org/10.1371/journal.pgph.0000109.

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This study developed a measurement tool to assess stringency and ‘on-the-ground’ impact of four key alcohol policy domains to create an alcohol policy index suitable for benchmarking alcohol policy and assessing change over time in middle- and high-income countries. It involved a collaboration between researchers in 12 diverse countries: New Zealand; Australia; England; Scotland; Netherlands; Vietnam; Thailand; South Africa; Turkey; Chile; Saint Kitts and Nevis and Mongolia. Data on the four most effective alcohol policy domains (availability, pricing policy, alcohol marketing, drink driving)

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Köhr, Christopher Karl, Armando Maria Corsi, Roberta Capitello, and Gergely Szolnoki. "Family culture and organisational systems as antecedents of market orientation and performance among family wineries." International Journal of Wine Business Research 31, no. 2 (June 17, 2019): 180–202. http://dx.doi.org/10.1108/ijwbr-09-2017-0054.

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Purpose This study aims to investigate the relationship between organizational systems, market orientation, family culture and the long-term business performance of family businesses in the wine sector in three countries. Design/methodology/approach A survey by questionnaire was undertaken with 123 wineries in Australia, Germany and Italy. Multiple-item measurement scales and multiple regression models were used to investigate mediation effects. Findings The findings indicate a marked influence of organizational systems and family culture on financial performance. Market orientation fully medi

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Peterson, Mark F., Aycan Kara, Abiola Fanimokun, and Peter B. Smith. "Country culture moderators of the relationship between gender and organizational commitment." Baltic Journal of Management 14, no. 3 (July 1, 2019): 389–410. http://dx.doi.org/10.1108/bjm-04-2018-0143.

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Purpose The present study consists of managers and professionals in 26 countries including seven from Central and Eastern Europe. The purpose of this paper is to investigate whether culture dimensions predict country differences in the relationship between gender and organizational commitment. The study integrated theories of social learning, role adjustment and exchange that link commitment to organizational roles to explain such differences in gender effects. Findings indicate that an alternative modernities perspective on theories of gender and commitment is better warranted than is a tradi

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Sloan, Sarah, Kelli Bodey, and Richard Gyrd-Jones. "Knowledge sharing in online brand communities." Qualitative Market Research: An International Journal 18, no. 3 (June 8, 2015): 320–45. http://dx.doi.org/10.1108/qmr-11-2013-0078.

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Purpose – The purpose of this paper was to explore the role knowledge sharing plays in both firm-sponsored (FS) and user-generated (UG) Online Brand Communities (OBCs) on Facebook. Branding through online mediums is an under-researched area that is slowly gaining attention in the literature. In some ways, action has come first as theory struggles to catch up with technological advances. Given that social sharing behaviours (i.e. online social networking) are arguably driving the strategic direction of marketers, it is important to understand the discourse that is being communicated. One such a

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Ritchie, D. "Management of Health System Reform: A View of Changes within New Zealand." Health Services Management Research 11, no. 3 (August 1998): 182–91. http://dx.doi.org/10.1177/095148489801100305.

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This paper reports on the context and process of health system reform in New Zealand. The study is based on interviews conducted with 31 managers from three Crown Health Enterprises (publicly funded hospital-based health care organizations). A number of countries with publicly funded health services (e.g. UK, Australia and New Zealand) have sought to shift from the traditional ‘passive’ health management style (using transactional management skills to balance historically-based expenditure budgets) to ‘active’ transformational leadership styles that reflect a stronger ‘private sector’ orientat

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Bowen, M. K., and F. Chudleigh. "Grazing pressure, land condition, productivity and profitability of beef cattle grazing buffel grass pastures in the subtropics of Australia: a modelling approach." Animal Production Science 58, no. 8 (2018): 1451. http://dx.doi.org/10.1071/an17780.

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There is widespread evidence that beef cattle land managers in Queensland are using stocking rates for perennial pastures that are substantially higher than recommended guidelines, and some indication that these decisions are motivated by perceived financial and economic benefits. Considerable effort has been, and is currently being, applied by public-sector organisations to encourage producers to reduce grazing pressure from beef cattle across Queensland’s pastoral lands. A better understanding of the relationships among stocking rate, land condition and profitability of beef-grazing enterpri

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Bowen, M. K., and F. Chudleigh. "Productivity and profitability of alternative steer growth paths resulting from accessing high-quality forage systems in the subtropics of northern Australia: a modelling approach." Animal Production Science 59, no. 9 (2019): 1739. http://dx.doi.org/10.1071/an18311.

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Beef producers have to determine the best allocation of a limited resource of high-quality forage. This analysis assessed the most profitable way of incorporating high-quality forages into the whole-of-life steer growth path on forage systems in central Queensland, using property-level, regionally relevant herd models that determine whole-of-business productivity and profitability over a 30-year investment period. Twenty-two growth paths (liveweight change over time) from weaning to marketing were investigated for steers grazing buffel grass (Cenchrus ciliaris) pastures with and without access

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Kim, Eunjung, Graham Cuskelly, and Liz Fredline. "Motivation and Psychological Contract in Sport Event Volunteerism: The Impact of Contract Fulfilment On Satisfaction and Future Behavioral Intention." Event Management 24, no. 4 (May 8, 2020): 463–79. http://dx.doi.org/10.3727/152599519x15506259856110.

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This study investigated sport event volunteer motivation and psychological contract (PC) with regard to the relationship between PC fulfilment, satisfaction, and future behavioral intention. Motivation-based volunteer subgroups based on cluster analysis were compared regarding their expectations and experiences of PC types as well as their overall satisfaction and future behavioral intention in a pre- and posttest study. The gap between expectations and experiences of PC types (PC fulfilment by gap: PCFg), and second, experience (satisfaction) of PC types (PC fulfilment by experience: PCFe) we

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