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Thematische Bibliographien / Retail brand experience / Zeitschriftenartikel

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Zeitschriftenartikel zum Thema „Retail brand experience“

Autor: Grafiati

Veröffentlicht am 7. September 2021

Zuletzt aktualisiert am 29. Juli 2025

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1

Garth, Hanna, and Michael G. Powell. "Rebranding a South Los Angeles Corner Store: The Unique Logic of Retail Brands." Journal of Business Anthropology 6, no. 2 (2017): 175. http://dx.doi.org/10.22439/jba.v6i2.5411.

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Retail brands are important mediators of culture and value that help us understand contemporary consumption. Drawing on a collaborative ethnographic approach to a corner store-rebranding project in South Los Angeles, we demonstrate the ways in which physical retail spaces and their curated product mix can shape specific types of shopping experiences and behaviors. Building on recent studies of brand, we argue that retail curation is another important consideration for understanding how brand communications are formed, filtered and expressed. Expanding on theorizations of brand we demonstrate h

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Elanchelian, Pavitra A/P. "Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA." International Journal of Tourism & Hospitality in Asia Pasific 5, no. 3 (2022): 76–91. http://dx.doi.org/10.32535/ijthap.v5i3.1890.

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IKEA is a fast-growing multinational home furnishings company started in 1943 in Sweden. Using a comparative analysis of the IKEA brand in Malaysia and China, this research intends to analyze the relationship between brand attitude, brand experience, brand love, and word of mouth. The data collected from China (N=100) and Malaysia (N=100) revealed that brand attitude, brand experience, and brand love impact word of mouth. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand attitude, brand experience, and brand love in retail brands

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Khan, Imran, and Zillur Rahman. "Retail brand experience: scale development and validation." Journal of Product & Brand Management 25, no. 5 (2016): 435–51. http://dx.doi.org/10.1108/jpbm-07-2015-0943.

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Purpose The purpose of this paper is to develop and validate a multi-dimensional scale to measure retail brand experience. Design/methodology/approach Literature review and open-ended survey have been carried out to generate an initial pool of items. Item reduction has been done using exploratory factor analysis and validation of measures performed through confirmatory factor analysis and structural equation modeling. A total of six separate studies have been conducted to develop and validate the retail brand experience scale. Findings A 22-item seven-dimensional retail brand experience scale

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Khalil, Shahzad, and Mirza Ameen ul Haq. "Enhancing Retail Brand Equity through Consumption Value: The mediating effect of brand experience." iRASD Journal of Management 4, no. 1 (2022): 115–27. http://dx.doi.org/10.52131/jom.2022.0401.0066.

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This study is evaluating the customer-based retail brand equity by the effect of consumption value and brand experience. Considering Holbrook’s value typology, this study is investigating the value dimensions of efficiency, entertainment, excellence, and aesthetics of retail setup. The purpose of the study is to examine the impact of retail value i.e. efficiency, entertainment, excellence, aesthetics on retail brand equity by intervention of brand experience. This study would be applied on sample population who purchase products from various retail supermarket in Karachi and Lahore. This study

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Khan, Imran, and Zillur Rahman. "E-tail brand experience’s influence on e-brand trust and e-brand loyalty." International Journal of Retail & Distribution Management 44, no. 6 (2016): 588–606. http://dx.doi.org/10.1108/ijrdm-09-2015-0143.

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Purpose – The purpose of this paper is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach – In all, 429 responses were collected using both offline and online survey methods. Confirmatory factor analysis and structural equation modelling techniques were performed to test the measurement and structural models using SPSS 20.0 and AMOS 20.0 statistical software. Findings – Empirical results confirm the impact of e-tail brand experience on e-brand trust and e-brand loyal

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Pham Thi Lan, Huong, Hong Ngo Thi, and Khai Tran Trieu. "Effects of Brand Experience on Brand Loyalty in Fashion Retail Business." Journal of Asian Business and Economic Studies 23, no. 03 (2016): 73–88. http://dx.doi.org/10.24311/jabes/2016.23.3.07.

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In the retail environment where fierce competition pressure can be perceived, the role of brand experience becomes increasingly important. This study addresses the theory of brand experience and verifies its relationship with brand loyalty as well as its scales and model in the fashion retail industry. With the data collected from direct personal interviews with 285 consumers aged between 18–35 of such two fashion brands as Ninomax and Blue Exchange in Danang City, the findings suggest positive effects of the constructs of brand experience concerning sense, emotion, cognition, and relation on

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Ferreira, Pedro, Sílvia Faria, and Carla Gabriel. "The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand." Management & Marketing. Challenges for the Knowledge Society 17, no. 1 (2022): 1–14. http://dx.doi.org/10.2478/mmcks-2022-0001.

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Abstract Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time. As such, offering emotional signals, meaning development, and strategic planning are critical to success when it comes to building strong and enduring relationships with customers. Based on 560 responses to a survey conducted in-store, this study tests the influence of brand experience on overall brand equity, through brand love, using a model of structu

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Rezaei, Sajad, and Naser Valaei. "Branding in a multichannel retail environment." Information Technology & People 30, no. 4 (2017): 853–86. http://dx.doi.org/10.1108/itp-12-2015-0308.

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Purpose The purpose of this paper is to investigate the structural relationship between online brand equity, brand experience, brand attitude, and brand attachment while considering the moderating effect of store type (online stores vs app stores) and product type. Design/methodology/approach A total of 459 completed online questionnaires were collected from experienced online (n=254) and app shoppers (n=205) to empirically test the proposed model. Partial least squares path modeling approach, a variance-based structural equation modeling, was performed to evaluate the measurement and the stru

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Ferreira, Pedro, Paula Rodrigues, and Pedro Rodrigues. "Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand." Management & Marketing. Challenges for the Knowledge Society 14, no. 3 (2019): 278–91. http://dx.doi.org/10.2478/mmcks-2019-0020.

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Abstract Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality. Specifically, it examines brand experience as an antecedent of brand love, and customer loyalty and satisfaction as outcomes in the retail setting. Based on 560 customers’ responses to a face-to-face questionnaire administered in a fashion brand retail store, research hypotheses were tested using a structural equation model. The findings suggest that brand experience influences

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Dastidar, Urshita Ghosh, Suhas Suresh Ambekar, Manoj Hudnurkar, and Abhay D. Lidbe. "Experiential Retailing Leveraged by Data Analytics." International Journal of Business Intelligence Research 12, no. 1 (2021): 98–113. http://dx.doi.org/10.4018/ijbir.20210101.oa6.

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The purpose of the study is to establish how in retail industry consumer data can be leveraged and analysed to provide customers an enhance shopping experience. Popular machine learning algorithms related to text mining aids in parsing the natural language and helps to understand the brand image and what the brand currently is lacking. In the last decade, although ecommerce brought a revolution in retail industry, shopping trends show that consumers spend more in offline store than online. The rise of omni-channel retailing and data-driven decision-making are shifting retailer focus to providi

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Esinu Agordoh, Ms Lovelace. "Customer Loyalty Through Retailer Brand Equity: Perspectives from Male Alcoholic Beverage Consumers." International Journal of Scientific Research and Management 10, no. 05 (2022): 410–24. http://dx.doi.org/10.18535/ijsrm/v10i5.m02.

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The service business has risen to prominence in recent years as the primary driver of economic growth. As such competing organizations have consistently supplied higher service quality and a positive brand image to gain consumer pleasure and loyalty in the current competitive environment. The primary purpose of this study is to explore the motivational factors that enrich customer loyalty through retailer brand equity. The qualitative research method was used in the collection of data. Ten male consumers of alcoholic beverages were interviewed to solicit answers about their experiences with re

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Hardik, Mukeshkumar Panchmatia, and Rakesh Jain Manali. "BRAND BUFFET OR SPECIALTY SELECTION: DECODING AHMEDABAD'S CONSUMER PREFERENCES IN RETAIL STORES." INTERNATIONAL EDUCATION AND RESEARCH JOURNAL - IERJ 11, no. 2 (2025): 56–60. https://doi.org/10.5281/zenodo.15583634.

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Consumer preferences for brand retail stores hold significant importance for both retailers and consumers alike. Understanding these preferences enables retailers to better cater to the needs and desires of their target audience, ultimately enhancing the overall shopping experience and driving business success. Consumer preferences provide valuable insights into the types of products, services, and experiences that resonate most with shoppers. By analysing consumer preferences, retailers can tailor their product assortments, pricing strategies, and promotional efforts to meet the demands of th

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Liu, Zimai. "Research on the Marketing Strategy of Traditional Brands from the Perspective of New Rtail: A Case Study of MUJI." Journal of Education, Humanities and Social Sciences 27 (March 5, 2024): 400–405. http://dx.doi.org/10.54097/gvj96x14.

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This paper investigates the marketing strategy of traditional brands in the context of new retail, focusing on the case study of MUJI. As consumer behavior continues to evolve, new retail has emerged as a dominant trend in the modern marketplace. In this dynamic environment, traditional brands face significant challenges, necessitating a reevaluation and adjustment of their marketing strategies to align with the evolving market landscape. The study begins by providing a comprehensive overview of the concept of new retail and analyzes its impact on traditional brands. Subsequently, through an i

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Rambocas, Meena, Vishnu M. Kirpalani, and Errol Simms. "Building brand equity in retail banks: the case of Trinidad and Tobago." International Journal of Bank Marketing 32, no. 4 (2014): 300–320. http://dx.doi.org/10.1108/ijbm-11-2013-0136.

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Purpose – The purpose of this paper is to investigate an integrated model mapping the influence of brand affinity, customer experience, and customer satisfaction on brand equity in retail banking. Design/methodology/approach – Data were collected from 315 banking customers in Trinidad and Tobago through personally administered structured questionnaires and analyzed with Structural Equation Modelling. Findings – The findings showed the mediating role of customer satisfaction in brand equity relationships. The results also showed the pivotal role of brand affinity, customer satisfaction, and ser

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Cuomo, Maria Teresa, Debora Tortora, Giuseppe Festa, Francesca Ceruti, and Gerardino Metallo. "Managing omni-customer brand experience via augmented reality." Qualitative Market Research: An International Journal 23, no. 3 (2020): 427–45. http://dx.doi.org/10.1108/qmr-11-2017-0142.

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Purpose The adoption of augmented reality (AR) settings represents an extraordinary opportunity to enrich the value of the omni-customer brand experience, especially in fashion retail. AR enhances the brand of extra-contents, both informational and sensorial, amplifies its significance toward consumers and inflects its commercial and emotional charm through new dimensions in the store. In this light, the purpose of this paper is to verify whether AR affects customer behavior toward brands in the retailing system. Design/methodology/approach By means of a qualitative approach, a preliminary res

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Bravo, Rafael, Eva Martínez, and José Miguel Pina. "Effects of customer perceptions in multichannel retail banking." International Journal of Bank Marketing 37, no. 5 (2019): 1253–74. http://dx.doi.org/10.1108/ijbm-07-2018-0170.

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Purpose This paper focuses on the multichannel strategy in the banking sector and its effects on customer engagement. Specifically, the purpose of this paper is to propose a model in which customers’ perceptions of offline and online channels are related to brand trust and brand commitment, which ultimately lead to customer engagement. Design/methodology/approach An empirical study was carried out on a sample of 306 individuals and data were analysed through partial least squares. Findings The results show that offline experience is more important than online experience in terms of impact on t

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Baek, Eunsoo, Ho Jung Choo, Xiaoyong Wei, and So-Yeon Yoon. "Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?" International Journal of Retail & Distribution Management 48, no. 7 (2020): 649–66. http://dx.doi.org/10.1108/ijrdm-09-2019-0294.

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PurposeAs consumers spend more time shopping online, traditional retailers are facing a decline in on-site shoppers. To help the industry in the omnichannel era, we propose that a virtual tour of a store could affect brand equity and promote store visit intentions, based on a well-established brand experience account.Design/methodology/approachThe virtual tour stimuli were created using 360-degree photos of real stores. Participants explored the store virtually and then completed an online survey. With 240 responses drawn from the general population in the US, structural equation modelling (SE

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El Fawal, Abir, Allam Mawlawi, Najib Bou Zakhem, Hala Baydoun, Diala Yassine, and Caroline Kassably. "The impact of AI marketing activities on consumer-based brand equity: The mediating role of brand experience." Journal of Infrastructure, Policy and Development 8, no. 7 (2024): 3851. http://dx.doi.org/10.24294/jipd.v8i7.3851.

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In today’s rapidly evolving world, the integration of artificial intelligence (AI) technologies has become paramount, offering unparalleled value propositions and unparalleled consumer experiences. This study delves into the transformative impact of five AI activities on brand experience and consumer-based brand equity within the retail banking landscape of Lebanon. Employing a quantitative deductive approach and a sample of 211 respondents, the research employs structural equation modeling to analyze the data. The findings underscore the significant influence of four AI marketing activities o

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Schulz, Lee L., Ted C. Schroeder, and Katharine L. White. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data." Agricultural and Resource Economics Review 41, no. 2 (2012): 260–73. http://dx.doi.org/10.1017/s1068280500003397.

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Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of brands that entertain price premiums, and the level of existing premiums. Most branded steaks garnered premiums along with organic claims, religious processing claims, and premium cuts. Factors influencing brand value were new brands targeting emerging consumer trends, brands with regional prominence, and

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KHAI, TRAN TRIEU, NGO THI HONG, and PHAM THI LAN HUONG. "Effects of Brand Experience on Brand Loyalty in Fashion Retail Business." Journal of Economics Development 23, no. 3 (2016): 73–88. http://dx.doi.org/10.24311/jed/2016.23.3.07.

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Zainuddin, Anizah, Sarah Irdina Ridzwan, and Sarah Batrisyia Ridzwan. "Exposure to Brand Experience and Tolerance for Failure in Retail Halal Brand Belief: From the Perspective of the “Payung Rahmah Program"." International Journal of Advanced Research in Accounting, Economics and Business Perspectives 8, no. 1 (2024): 144–47. https://doi.org/10.48028/iiprds/ijaraebp.v8.i1.13.

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This study attempts to decipher the pattern of effects consisting of brand experience (BE), tolerance of failure (TOF) and brand belief (BB) on retail halal brands. It measures BE as a separate construct and to test whether BE can be a determinant of BB and this relationship can be mediated by TOF. The data was collected from three different supermarkets in Klang Valley in context of retail halal brand buying (N = 720) and analysed through Structural Equation Modelling (SEM). The results indicated that BE can be primary determinant of BB and the relationship between the two is mediated by TOF.

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Merrilees, Bill, and Dale Miller. "Companion shopping: the influence on mall brand experiences." Marketing Intelligence & Planning 37, no. 4 (2019): 465–78. http://dx.doi.org/10.1108/mip-08-2018-0340.

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Purpose The purpose of this paper is to investigate the influence of a shopping companion on mall brand experience. Design/methodology/approach The quantitative multi-group structural equation model study contrasts three shopper types: those shopping alone; those shopping with friends; and those shopping with family. Two categories are shoppers in a group. Nine hypotheses evaluate the impact of shopping with a companion. Findings The results show that companions enhance the emotional brand experience. Further, shoppers with family companions are most able to enhance brand evaluation from mall

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Anggara, Ahmad Khabib Dwi, and Ririn Tri Ratnasari. "Pengaruh Store Attribute terhadap Customer Experience dan Brand Loyalty." Jurnal Ekonomi Syariah Teori dan Terapan 9, no. 3 (2022): 379–87. http://dx.doi.org/10.20473/vol9iss20223pp379-387.

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ABSTRAK Industri fashion muslim di Indonesia saat ini sedang mengalami transformasi besar yang didorong oleh beberapa tren. Seiring dengan adanya transformasi teknologi saat ini, media sosial sebagai tempat berekspresi diri mendorong munculnya fast fashion yang mengacu pada praktik industri di mana pelaku industri fashion menawarkan berbagai macam produk baru dengan konsep pergantian mode yang cepat dan paling disukai pasar. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh store attribute terhadap customer experience, dan brand loyalty pada toko Hijup. Pengumpulan data dilakukan de

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Anggara, Ahmad Khabib Dwi, and Ririn Tri Ratnasari. "Pengaruh Store Attribute terhadap Customer Experience dan Brand Loyalty." Jurnal Ekonomi Syariah Teori dan Terapan 9, no. 3 (2022): 379–87. http://dx.doi.org/10.20473/vol9iss20223pp379-387.

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ABSTRAK Industri fashion muslim di Indonesia saat ini sedang mengalami transformasi besar yang didorong oleh beberapa tren. Seiring dengan adanya transformasi teknologi saat ini, media sosial sebagai tempat berekspresi diri mendorong munculnya fast fashion yang mengacu pada praktik industri di mana pelaku industri fashion menawarkan berbagai macam produk baru dengan konsep pergantian mode yang cepat dan paling disukai pasar. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh store attribute terhadap customer experience, dan brand loyalty pada toko Hijup. Pengumpulan data dilakukan de

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Utomo, Muhammad Tata Rizky Setyo, Tito Wira Eka Suryawijaya, and Peter S. Fader. "How Does Augmented Reality Contribute to Enhancing Consumer Experience?" Jurnal Ekonomi dan Bisnis Digital 2, no. 4 (2023): 1255–70. http://dx.doi.org/10.55927/ministal.v2i4.6637.

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This research aims to investigate the role of Augmented Reality (AR) in improving consumer experiences in the retail sector after the global pandemic through a qualitative approach. Involving in-depth interviews and participant observation, the research found that the use of AR in Optimization Marketing was effective in increasing brand visibility, consumer interaction and sales growth. The level of consumer interactivity with AR also significantly influences positive perceptions of brands and products, forming the basis for the formation of long-term loyalty. The implications of this research

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Xiaoyan, Yuan, Salamatun Asakdiyah, and Zunan Setiawan. "Analisis Ekuitas Merek Online, Pengalaman Merek, Sikap Merek, dan Keterikatan Merek: Pendekatan Structural Equation Modeling pada Bisnis Ritel." Indo-Fintech Intellectuals: Journal of Economics and Business 5, no. 2 (2025): 5440–53. https://doi.org/10.54373/ifijeb.v5i2.2842.

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This study examines the role of brand experience on brand attitude and brand attachment within the context of online retail. The research utilizes purposive sampling, involving 215 consumers who use applications and engage in online purchases in ZhongShan, Guangdong Province, China. Variance-based Structural Equation Modeling (SEM), also known as SEM-PLS (Partial Least Square Structural Equation Modeling), was employed to test the research hypotheses. The results reveal that brand experience, consisting of affective, sensory, intellectual, and behavioral dimensions, is the second most influent

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Diallo, Mbaye Fall, and Jose Ribamar Siqueira Jr. "How previous positive experiences with store brands affect purchase intention in emerging countries." International Marketing Review 34, no. 4 (2017): 536–58. http://dx.doi.org/10.1108/imr-07-2014-0224.

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Purpose Brand experience is a key factor that helps elucidate why consumers choose a given brand among others. The purpose this paper is to investigate how previous experience with store brands affects store brand purchase intention in two emerging markets and whether the cultural context moderates the relationships between store brand positive or negative cues and store brand purchase intention. Design/methodology/approach A store-intercept survey undertaken in the Latin American context generated 769 usable responses from consumers of two metropolitan cities (Brasilia and Bogota), respective

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Patricia Wijanna, Gabriella Jodie, and Gede Ariadi. "Experience in Intention to Buy: Engagement as a Mediation in Retail Skincare Product." Ekuitas: Jurnal Pendidikan Ekonomi 11, no. 1 (2023): 1–9. http://dx.doi.org/10.23887/ekuitas.v11i1.57741.

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The emergence of the number of skincare cosmetic retailers in Salatiga, Central Java, is one of the factors in which the percentage of women who are aware of the importance of skin health is increasing, especially since the causes of skin problems are currently various. It makes one of the retailers in Salatiga, namely G&G skin care cosmetics store, need to strengthen relationships with their customers to survive and achieve business excellence amid a competitive skincare market. This research was lifted from the curiosity of researchers regarding the significant influence of brand experie

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Zhang, Ercen. "Behind Zara’s success: An analysis of brand marketing and management in fast fashion." SHS Web of Conferences 199 (2024): 02005. http://dx.doi.org/10.1051/shsconf/202419902005.

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This paper focuses on an in-depth analysis of the fashion retail brand Zara, starting with a detailed introduction of its brand background, history, and main features. Zara, a brand of the Inditex Group, is known for its quick response to market trends and for offering high-quality and fashionable clothing products. This article explores how Zara has had a significant impact on the global fashion industry with its unique brand positioning. In addition, the thesis delves into its market positioning and its strategies to stand out in the global fashion market through its fast fashion model. It f

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Lazil, Menora BM, Swathi, and Nischay N. Gowda Dr. "Exploration of user experience within the retail market space." International Journal of Trends in Emerging Research and Development 2, no. 6 (2024): 117–21. https://doi.org/10.5281/zenodo.14595032.

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User experience in retail is crucial for customer satisfaction and brand loyalty. A well-designed store layout, appealing aesthetics, and clear signage enhance the shopping experience. Friendly, knowledgeable customer service and personalized assistance improve satisfaction. A seamless customer journey, from online to in-store, strengthens brand connections. Retailers focusing on design, service, and a smooth experience are more likely to succeed in a competitive market.

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Grassi, Alessia. "“We Like That It Matters!”: Towards a Socially Sustainable Retail Store Brand Experience." Sustainability 14, no. 23 (2022): 16310. http://dx.doi.org/10.3390/su142316310.

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Social sustainability is a topic that is gaining increased attention and yet has not been overly discussed, in particular with reference to the fashion industry. There is a shift in consumer demands, where brands are urged to stand for values, affect change in the industry, and have a clear purpose and positive impact over society. At the same time, brands are struggling to provide offers beyond products, or product-related experiences, at the risk of dissatisfying consumers expectations. Part of such dissatisfaction is clearly represented by the lack of footfall in retail stores and the fast-

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Arujunen, Devaraj S., Yeoh Khar Kheng, and Amiya Bhaumik. "Extant Corpus on Retail Brand Choice Behavior and Multifactor Modelling on its Impact on Malaysia's Retail Stores." Petra International Journal of Business Studies 5, no. 2 (2022): 132–44. http://dx.doi.org/10.9744/ijbs.5.2.132-144.

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This study proposed to close the ostensible research gap by examining the impacts of price sensitivity, risk perception, brand awareness, brand experience/brand familiarity, and consumer purchase behaviors on the retail brand choice behavior in Malaysia's retail stores. Moreover, the analysis method will be pivoted to the Smart PLS path modeling technique, which is much more robust and precise. Therefore, this study's proposed research framework was underpinned by Ajzen's Theory of Planned Behavioural and Prospect Theory as well as identifying the most significant factors impacting the retail

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Kamath, Pallavi R., Yogesh P. Pai, and Nandan K. P. Prabhu. "Building customer loyalty in retail banking: a serial-mediation approach." International Journal of Bank Marketing 38, no. 2 (2019): 456–84. http://dx.doi.org/10.1108/ijbm-01-2019-0034.

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Purpose The purpose of this paper is to advance research on the relationship between customer experience and customer loyalty by exploring the serially mediating roles of brand equity and customer satisfaction and the moderating roles of age, gender, education and family income in the retail banking industry. Design/methodology/approach A total of 500 responses of retail banking customers were used to test the model using the partial least squares structural equation modeling approach. Advanced statistical techniques, such as importance-performance map analysis and a joint application of FIMIX

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JELEV, Viorica. "FUTURE MODERN RETAIL SOLUTIONS AND SHOPPER EXPERIENCE." Annals of Spiru Haret University. Economic Series 18, no. 1 (2018): 215–28. http://dx.doi.org/10.26458/18111.

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Artificial intelligence and automation will radically change the world, but if we want society to benefit from these changes, we need to properly prepare ourselves through an education tailored to new times. Until the last century, it was the manufacturing industry that created jobs. But today, as a result of the existence of artificial intelligence, robots, the manufacturing industry is no longer the main driver of job creation but the service industry.As competition grows, brand manager imagination needs to work, and sales growth solutions need to focus on customer focus attention. It is a d

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Wahyuni, Ira, Daru Putri Kusumaningtyas, Hakkul Bahiz Mahdani, and Daniel Pungkas Prastia Wibowo. "Relationship Between Customer Perceived Value, Service Quality, Brand Trust, and Customer Retention in the Retail Industry." International Journal of Business, Law, and Education 5, no. 2 (2024): 2816–26. https://doi.org/10.56442/ijble.v5i2.943.

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This study investigates the relationship between customer perceived value, service quality, brand trust, and customer retention in the retail industry. Using a quantitative approach, data were collected from 350 retail customers and analyzed using Structural Equation Modeling (SEM). The findings reveal that customer perceived value, service quality, and brand trust significantly influence customer retention, with brand trust showing the strongest effect. The combined effect of these factors explains 62% of the variance in customer retention. The results underscore the importance of an integrat

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Dananjoyo, Raydan. "The Intervening Role of Brand Experience Customer Based Brand Equity (CBBE) in the Retail Industry." Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499 2 (November 22, 2024): 731–47. http://dx.doi.org/10.47747/snfmi.v2i1.2351.

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The primary goal of this study is to experimentally examine the mediating role of Brand Experience in the impact of social media marketing activities on customer-based brand equity (CBBE). We employed a quantitative methodology and designed a survey questionnaire to measure customer-based brand equity (CBBE). The survey was administered to 226 Tokopedia consumers. Our investigation focuses on how social media marketing significantly affects customer-based brand equity. We used structural equation modeling (SEM) in AMOS version 24 for the analysis. Our findings demonstrate social media marketin

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Jones, Peter, Daphne Comfort, Colin Clarke‐Hill, and David Hillier. "Retail experience stores: experiencing the brand at first hand." Marketing Intelligence & Planning 28, no. 3 (2010): 241–48. http://dx.doi.org/10.1108/02634501011041408.

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Falren Angelyn and Richard Andrew. "Pengalaman Merek dan Keterlibatan Konsumen dalam Meningkatkan Niat Beli Produk Zara." MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi 3, no. 1 (2024): 147–57. https://doi.org/10.61132/menawan.v3i1.1152.

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The fashion retail brands in Indonesia have shown a significant downward trend, particularly with well-known fashion brands like Zara. This decline reflects changes in several factors influencing consumers' purchase intentions, such as brand experience and consumer involvement. This study aims to examine the influence of brand experience and consumer involvement on the purchase intention of Zara products. The research design applied in this study is quantitative with a descriptive approach. Non- probability sampling was used due to challenges in randomly reaching all Zara consumers, as the exa

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Elzagi, Verliana, and Nasar Buntu Laulita. "Hedonic Value and Customer Experience on Repurchase Decisions: A Study of Foreign Brand Retail in Indonesia with Customer Satisfaction as Mediation." Ekspektra : Jurnal Bisnis dan Manajemen 8, no. 2 (2024): 198–210. https://doi.org/10.25139/ekt.v8i2.9062.

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This study aims to fill gaps in the literature by examining the influence of hedonic value and customer experience on repurchase decisions in foreign brand retail in Indonesia, with customer satisfaction as a mediating factor. The study utilizes a quantitative approach, collecting data via questionnaires from 202 respondents who have purchased from foreign brand retailers such as ZARA, Uniqlo, H&M, Miniso, and Sephora in Indonesia. The findings reveal that hedonic value and customer experience significantly influence customer satisfaction and repurchase decisions. However, customer satisfa

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Siswanto, Riky Azharyandi, and Dandi Yunidar. "Peran Brand Kolaborator Dalam Memperkuat Produk Kustom Interaktif - Studi Kasus Kolaborasi Uniqlo dengan Indomie, Tolak Angin dan Gojek." Visualita Jurnal Online Desain Komunikasi Visual 12, no. 1 (2023): 53–69. http://dx.doi.org/10.34010/visualita.v12i1.10079.

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This study discusses how brand collaborations can enhance personal relationship with customers through interactive custom product offerings. The focus of this analysis is the collaboration between Uniqlo, a Japanese retail clothing company, and three local Indonesian brands - Indomie, Tolak Angin, and Gojek. The findings of this research reveal that these collaborations not only produce unique custom products but also strengthen the relationship between brands and customers with interactive products, creating a more intimate and personal shopping experience. This study highlights the importanc

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Lopes, João M., Sofia Gomes, Pedro Lopes, et al. "Exploring the Role of Gamification in the Online Shopping Experience in Retail Stores: An Exploratory Study." Social Sciences 12, no. 4 (2023): 235. http://dx.doi.org/10.3390/socsci12040235.

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Online retail shops increasingly implement gamified marketing strategies to enrich consumers’ online experience and increase engagement. This study aims to evaluate the ludic experience of consumers in online retail stores and the role of gamification and game mechanics in changing the online shopping experience. It seeks to assess, through a qualitative methodology, based on an exploratory study approach obtained through 30 interviews with Portuguese consumers, whether consumers have playful experiences when shopping in online retail shops and whether the introduction of game mechanics change

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Fatoki, Oluwaseyi Philip, and Toluwase Hezekiah Fatoki. "Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria." Marketing – from Information to Decision Journal 3, no. 1 (2020): 58–66. http://dx.doi.org/10.2478/midj-2020-0005.

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Abstract The purpose of this study is to provide comprehensive review of experiential marketing with focus on its effects and industrial applications. We report that experiential marketing has effect on brand, consumers and the market. Experiential marketing provides a lively brand experience that give consumers the chance to engage with the brand. It promotes brand experience effects more in the Generation Y than in Generation X. Experiential marketing focuses on customer experiences. The future would be about customer relationship management (CRM), due to the fact that CRM strategy helps the

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Jeon, Jheung, Sook Hyun Han, and Sung Ho Yoon. "The Influence of Visual Cues in Neuroaesthetics on Brand Value Formation : Focusing on Cases of Luxury Retail Spaces." Korea Institute of Design Research Society 10, no. 2 (2025): 602–16. https://doi.org/10.46248/kidrs.2025.2.602.

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As consumption shifts and brand competition intensifies, strategic spatial design becomes key to luxury brand value. Neuroaesthetics offers a framework to understand how visual cues affect behavior. This study, through literature and case analysis, examines how color, lighting, and materials impact attention, emotion, and brand perception. Findings show that coordinated visual elements and unified atmospheres boost emotional engagement and loyalty. Repetitive brand symbols enhance credibility and consistency, supporting immersive experiences. Intentional visual-spatial alignment is shown to el

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Dananjoyo, Radyan, and Udin Udin. "The mediating role of brand experience in the relationship between social media marketing activities and customer based brand equity." Multidisciplinary Reviews 8, no. 6 (2025): 2025187. https://doi.org/10.31893/multirev.2025187.

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The primary goal of this study is to experimentally examine the mediating role of Brand Experience in the impact of social media marketing activities on customer-based brand equity (CBBE). We employed a quantitative methodology and designed a survey questionnaire to measure CBBE. The survey was administered to 226 Tokopedia consumers. Our investigation focuses on how social media marketing significantly effect on CBBE. We used structural equation modeling (SEM) in AMOS version 24 for the analysis. Our findings demonstrate social media marketing significantly effect on customer-based brand equi

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Cruz Megchun, Beatriz Itzel. "Examining proxemic as an instrument for experiential brand design in physical retail spaces." Luxury Studies: The In Pursuit of Luxury Journal 2, no. 1 (2023): 119–45. http://dx.doi.org/10.1386/ipol_00023_1.

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For luxury coffee shops to create positive and memorable brand experiences for their customers, they must carefully design, manage and maintain their brand image throughout the entire consumer journey. The store environment plays a prominent role because it strongly influences customers’ perceptions of the brand. Factors such as the social atmosphere and employee interactions contribute to defining and representing the brand identity to customers. Therefore, coffee shops must consider customers’ cultural identities to ensure their experiences are relevant to the sociocultural context. By integ

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Deb, Prof Aradhita, and Prof Swarnadeep Maity. "Unveiling the Senses: A Bibliometrics Analysis on the Role of Sensory Marketing in impacting Consumer Behaviour." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 01 (2024): 1–10. http://dx.doi.org/10.55041/ijsrem27909.

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In the dynamic landscape of contemporary business, companies are constantly seeking innovative strategies to captivate consumers, forge memorable brand experiences, and ultimately foster brand loyalty. Amidst this quest for differentiation, one phenomenon has emerged as a powerful and immersive tool – Sensory Marketing. This paradigm shift in marketing strategies transcends traditional approaches, harnessing the human senses to create an emotional connection between consumers and brands. Sensory marketing is a multifaceted concept that integrates the human senses – sight, sound, touch, taste,

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Jiang, Peiwen. "Stability in Consumer Loyalty: Shaping and Establishing Brand Emotion A Case Study of the Apple Brand." Lecture Notes in Education Psychology and Public Media 38, no. 1 (2024): 180–86. http://dx.doi.org/10.54254/2753-7048/38/20240636.

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In today's fiercely competitive market, the emotional connection and loyalty between brands and consumers have become a focal point in marketing. Understanding the dynamics of the interaction between brands and consumers and how to foster consumer loyalty is crucial for business development. Taking Apple as a case study, this paper analyzes the process and reasons behind consumer loyalty to the Apple brand. It contrasts this with Blackberry and explores strategies to address the erosion of consumer loyalty. The research indicates that improvements in brand building, ecosystem development, and

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Kusumastuti, Anggit Dyah, Mila Nur Hidayah, and Dony Ragata Kurniawan. "Tinjauan Literatur: Peran Brand Image dalam Membangun Loyalitas Pelanggan dan Pengaruhnya dalam Sektor Ritel." Jurnal EMT KITA 9, no. 2 (2025): 694–99. https://doi.org/10.35870/emt.v9i2.4005.

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Brand image plays a very important role in building customer loyalty, especially in the highly competitive retail sector, and is included in the difficult business category. Brand image itself provides a positive perspective by increasing trust and also building emotions. Both between consumers who can later encourage consumer loyalty that is built automatically. The method used in this study is to look at literature by utilizing various academic journals and also official literature. For example, theses, or theses, published journals, and also academic articles obtained from Google Scholar, S

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Leite, Ângela, Anabela Rodrigues, and Sílvia Lopes. "Customer Connections: A Cross-Cultural Investigation of Brand Experience and Brand Love in the Retail Landscape." Administrative Sciences 14, no. 1 (2024): 11. http://dx.doi.org/10.3390/admsci14010011.

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Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive landscape. These concepts are pivotal in understanding the complex dynamics of consumer-brand relationships, enabling organizations to make informed decisions, prioritize customer satisfaction, and stay competitive in the market. The present study aims to authenticate and assess the consistency of the Brand Experience (BE) scale and Brand Love

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Andajani, Erna, Djumilah Hadiwidjojo, Mintarti Rahayu, and Djumahir . "Customer Experience Model: Social Environment, Retail Brand and Positive WOM." Research in Business and Management 2, no. 1 (2014): 25. http://dx.doi.org/10.5296/rbm.v2i1.5823.

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