Zeitschriftenartikel: „Sociala influenser“

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Smith, Brian G., Megan C. Kendall, Devin Knighton, and Temi Wright. "Rise of the Brand Ambassador: Social Stake, Corporate Social Responsibility and Influence among the Social Media Influencers." Communication Management Review 03, no. 01 (2018): 6–29. http://dx.doi.org/10.22522/cmr20180127.

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Ju, Weijia, and Ling Chen. "Influence Maximization in Social Network with Negative Influence." International Journal of Machine Learning and Computing 9, no. 2 (2019): 230–35. http://dx.doi.org/10.18178/ijmlc.2019.9.2.791.

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Lokithasan, Komathi, Salomi Simon, Nur Zahrawaani Jasmin, and Nur Ajeerah Othman. "MALE AND FEMALE SOCIAL MEDIA INFLUENCERS: THE IMPACT OF GENDER ON EMERGING ADULTS." International Journal of Modern Trends in Social Sciences 2, no. 9 (2019): 21–30. http://dx.doi.org/10.35631/ijmtss.29003.

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Social media influencers are people who have established a reputation for themselves on social media. Nowadays, a social media influencer has played the important role of a marketing tool for organizations. Organizations use the power of social media influencers to influence and persuade consumers through social media. It is because social media influencers have a huge number of followers in their social media, thus, social media influencers could promote and reach a large number of consumers in a short time. The result is more effective than celebrity endorsement for small-and-medium-sized enterprises (SME). This research is to study the perceptions of emerging adults on the difference between male and female social media influencers’ style of promotion. Qualitative method is used by conducting a focus group and content analysis to compare the impact of male and female social media influencers towards emerging adults. Findings showed that female respondents are influenced by influencers who promote beauty products while male respondents are drawn to technology and gaming products. The most important factors mentioned by the respondents in the impact of the social media influencers’ posts are the entertainment factor and followed by informativeness.

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Mugny, G., L. Souchet, C. Codaccioni, and A. Quiamzade. "Représentations sociales et influence sociale." Psychologie Française 53, no. 2 (2008): 223–37. http://dx.doi.org/10.1016/j.psfr.2007.12.003.

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Assensoh-Kodua, Akwesi. "Social purchasing and the influence of social networking: a conceptual view." Banks and Bank Systems 11, no. 3 (2016): 44–57. http://dx.doi.org/10.21511/bbs.11(3).2016.05.

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Internet has enabled businesses to offer their merchandise through web-based applications, of which recent phenomenon includes online social networks (OSNs). This paper studies the influence of OSNs through the lens of perceived trust (PT), social norm (SN), user satisfaction (US) and perceived behavioral control (PBC) to find out how these influence participants of OSNs continuance buying intention. A model of IS continuance intention of web-based application was developed to test the above factors. The results show that trust in OSN is based mainly on the degree of the social relations that users have with their vendors, because they are members on the network, on top of their experiences of web service use. US was influenced by PBC, while US also influenced SN and PT with PT exhibiting a strong relationship with SN. Keywords: continuance intention, OSN, participants, purchasing. JEL Classification: Z13, G21, M10, M31, D11, D12

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Hermanda, Atika, Ujang Sumarwan, and Netti Tinaprillia. "THE EFFECT OF SOCIAL MEDIA INFLUENCER ON BRAND IMAGE, SELF-CONCEPT, AND PURCHASE INTENTION." Journal of Consumer Sciences 4, no. 2 (2019): 76–89. http://dx.doi.org/10.29244/jcs.4.2.76-89.

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The purpose of the research was to discover how social media influencers influenced the brand image, self-concept and the purchase intention of cosmetic consumers. The social media influencers became the third party which provided information about cosmetic products to the social media audience. Those who had the same self-concept with the influencers often viewed them as role models in consumption. The increase of self-concept and brand image affected a consumer’s purchase intention. The research would implement the cross sectional design, with the data gathered through online questionnaires shared in social media accounts. The samples would be gathered using the convenience sampling technique, with respondents up to 219 people. The research implemented the purchase intention as the endogenous variable and social media influencers as the exogenous variable, as well as brand image and self-concept as the intervening variable. The analysis method that would be implemented was the Structural Equation Modeling (SEM), using the SmartPLS software. The research resulted in the significant negative influence of both social media influencer and self concept towards the purchase intention, in contrast with the brand image which had a significant positive effect.

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Dr R Venkatapathy, Dr R. Venkatapathy, and Valarrmathi V. Valarrmathi V. "Innovative Trends in Corporate Social Responsibility and Influence of Social Media." Global Journal For Research Analysis 3, no. 4 (2012): 234–35. http://dx.doi.org/10.15373/22778160/apr2014/81.

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ANDRONIC, Răzvan-Lucian, and Anca-Olga ANDRONIC. "EVALUATION AND SOCIAL INFLUENCE IN SCHOOL EDUCATION." SCIENTIFIC RESEARCH AND EDUCATION IN THE AIR FORCE 18, no. 2 (2016): 505–8. http://dx.doi.org/10.19062/2247-3173.2016.18.2.2.

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Gomes, Adriano José da Silva, Juliana Francisca Cecato, José Montiel, José Eduardo Martinelli, and Gleiber Couto Santos. "Influence of Social Skills in educational processes." Perspectivas Médicas 25, no. 1 (2014): 20–26. http://dx.doi.org/10.6006/perspectmed.20140103.5720327683.

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Andreani, Fransisca, Leonardo Gunawan, and Selden Haryono. "SOCIAL MEDIA INFLUENCER, BRAND AWARENESS, AND PURCHASE DECISION AMONG GENERATION Z IN SURABAYA." Jurnal Manajemen dan Kewirausahaan 23, no. 1 (2021): 18–26. http://dx.doi.org/10.9744/jmk.23.1.18-26.

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Many restaurants and cafes use Social Media Influencer (SMI) services to promote their products/ services. The three dimensions of SMI include reach, relevance, and resonance; and these can influence brand awareness and purchase decision of generation Z consumers. This study involved 108 respondents and used SPSS and Partial Least Square (PLS) as data analysis techniques. The results of this study indicate that reach, relevance and resonance of SMI have positive and significant influences on brand awareness. Reach has positive but insignificant influence on purchase decisions; whereas, relevance and resonance have positive and significant influences on purchase decision. Finally, brand awareness has positive but insignificant influence on purchase decision of Generation Z to restaurants and cafes in Surabaya.

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Valsesia, Francesca, Davide Proserpio, and Joseph C. Nunes. "The Positive Effect of Not Following Others on Social Media." Journal of Marketing Research 57, no. 6 (2020): 1152–68. http://dx.doi.org/10.1177/0022243720915467.

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Marketers commonly seed information about products and brands through individuals believed to be influential on social media, which often involves enlisting micro influencers, users who have accumulated thousands as opposed to millions of followers (i.e., other users who have subscribed to see that individual’s posts). Given an abundance of micro influencers to choose from, cues that help distinguish more versus less effective influencers on social media are of increasing interest to marketers. The authors identify one such cue: the number of users the prospective influencer is following. Using a combination of real-world data analysis and controlled lab experiments, they show that following fewer others, conditional on having a substantial number of followers, has a positive effect on a social media user’s perceived influence. Further, the authors find greater perceived influence impacts engagement with the content shared in terms of other users exhibiting more favorable attitudes toward it (i.e., likes) and a greater propensity to spread it (i.e., retweets). They identify a theoretically important mechanism underlying the effect: following fewer others conveys greater autonomy, a signal of influence in the eyes of others.

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Chuang, Chun-Ling, Hong-Lin Tian, and Rong-Ho Lin. "Integrating Certainty Effect and Noninteractive Social Influence Into Impulse Buying." Social Behavior and Personality: an international journal 43, no. 5 (2015): 777–93. http://dx.doi.org/10.2224/sbp.2015.43.5.777.

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We integrated certainty effect and noninteractive social influence into impulse buying, and explored the relationships between impulse buying tendency and intention in regard to the impacts of certainty effect and social influence. We selected 2 certainty effects (1-phase and 2-phase discounts) and 3 social influences (number, proximity, and strength) that stimulate consumers' impulse buying intention for a unique product. The participants were 416 students at 5 universities in northern Taiwan. Results of structural equation modeling indicated that impulse buying tendency positively influenced impulse buying intention in terms of certainty effects and social influences; there was a positive relationship between certainty effects and social influences in impulse buying intention; the students preferred 2-phase to 1-phase discounts; and, in descending order, the social influences of strength, number, and proximity impacted impulse buying intention. We concluded that marketers can use certainty effects and noninteractive social influences to stimulate consumers' buying intention.

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Amalia, Adhimurti Citra, and Gabriella Sagita. "Analisa Pengaruh Influencer Social Media Terhadap Keputusan Pembelian Konsumen Generasi Z di Kota Surabaya." JURNAL SOSIAL : Jurnal Penelitian Ilmu-Ilmu Sosial 20, no. 2 (2019): 51–59. http://dx.doi.org/10.33319/sos.v20i2.42.

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Social media influencers have now been used by many commercial brands as one of the promotional strategies to market their products. Especially for Z generation who are close to the use of the internet, social media, and digital media in their daily lives. Although the existence of social media influencers is on the rise, the trust of commercial brands to advertise their products on conventional media such as televisions is still quite high compare to the digital media. This issue encourages researchers to dig deeper whether social media influencers really influence the purchasing decisions of Z generation consumers in Surabaya city or not. In addition to measure the influence, researchers also want to know what factors are related to social media influencers that influence the purchasing decisions of Z generation consumers. This research uses quantitative methods where data collection is obtained through questionnaires. The results of the research were analyzed using Pearson Product Moments and it was found that Chi-square value (239.088) > Chi-Square table (42.557) and P-value (0.000) < alpha (0.05) which leads to the decline of H0, which indicates that there is an influence between social media influencers variables (independent / X) with generation Z consumer purchasing decision variables (dependent / Y).Keywords: influencer, social media, marketing strategy, consumer behaviour.

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Hamid, Zuliah Abd, Shazali Johari, and Puvaneswaran Kunasekaran. "Exploring Social Media’s Influence on Sustainable Indigenous Tourism." International Journal of Psychosocial Rehabilitation 24, no. 02 (2020): 1084–91. http://dx.doi.org/10.37200/ijpr/v24i2/pr200411.

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Higueras, Juan Carlos, Julio Alard, and Carmelo Mercado. "Las redes sociales y su efecto sobre la confianza en las tiendas online." aDResearch ESIC International Journal of Communication Research 14, no. 14 (2016): 30–53. http://dx.doi.org/10.7263/adresic-014-04.

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Higueras, Juan Carlos, Julio Alard Josemaria, and Carmelo Mercado. "Las redes sociales y su efecto sobre la confianza en las tiendas online." aDResearch ESIC International Journal of Communication Research 14, no. 14 (2016): 30–53. http://dx.doi.org/10.7263/adresic-016-04.

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Pornsrimate, Kanyawee, and Anon Khamwon. "How to convert Millennial consumers to brand evangelists through social media micro-influencers." Innovative Marketing 17, no. 2 (2021): 18–32. http://dx.doi.org/10.21511/im.17(2).2021.03.

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Undoubtedly, in the modern age of digitalization, Millennials, who are considered digital natives, have become a massive target market for salespersons. Changes in the way Millennials think accompanied by an explosion of social media have led to an increased focus on social media influencer marketing in the company sector. To help establish a new marketing paradigm that accounts for these changes, this research aims to conceptualize and investigate the process of building consumer-brand relationships with Millennial consumers through social media micro-influencers. Findings based on structural equation modeling revealed that four core characteristics of social media micro-influencers (i.e., authenticity, the meaning of the influencer, specific content, and secret sharing) were a significant antecedent of brand engagement and brand love, which, in turn, mediated the pathway from social media micro-influencer characteristics to brand evangelism. Understanding what social media micro-influencers mean to Millennials offers the promise of improving brand evangelism through more precise market analysis and market strategy. In the discussion, the paper introduces a three-stage building method towards brand evangelism through social media micro-influencer, including: (1) the stage of selecting influencers; (2) the stage of constructing intense emotional responses to the brand (brand engagement and brand love); and ultimately (3) the stage of becoming a brand evangelist. Lastly, limitations and future directions were discussed.

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Dallas, Rebecca, Matt Field, Andrew Jones, Paul Christiansen, Abi Rose, and Eric Robinson. "Influenced but Unaware: Social Influence on Alcohol Drinking Among Social Acquaintances." Alcoholism: Clinical and Experimental Research 38, no. 5 (2014): 1448–53. http://dx.doi.org/10.1111/acer.12375.

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Balaban, Delia, and Maria Mustățea. "Users’ Perspective on the Credibility of Social Media Influencers in Romania and Germany." Romanian Journal of Communication and Public Relations 21, no. 1 (2019): 31. http://dx.doi.org/10.21018/rjcpr.2019.1.269.

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The present research addresses the issue of source credibility of social media influencers from the perspective of users. Social media influencers are defined as online personalities with a large number of followers, across one or several social media platforms. They have a complex role, being content creators, online opinion leaders, and even entrepreneurs. Influencer marketing is becoming a more and more relevant component of current advertising campaigns worldwide. A consistent body of literature has underlined the importance of source credibility for the effectiveness of advertising. Recent researches on Source Credibility Theory (Teng et al, 2014; Djafarova & Rushworth, 2016; Munnukka et al 2016; Lou &Yuan, 2018) have stressed the influence of trustworthiness, expertise, similarity and attractiveness as elements of source credibility on perceived trust in influencer marketing. In order to gain better insights, we chose to conduct qualitative research that can allow us an in-depth perspective on the phenomenon of source credibility in influencer marketing. We carried out four group discussions in Germany and five in Romania. We explored the differences and similarities regarding the users’ perception of the perceived credibility of social media influencers.

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Koehler, Katelyn, and Mary C. Broughton. "The effect of social feedback and social context on subjective affective responses to music." Musicae Scientiae 21, no. 4 (2016): 479–98. http://dx.doi.org/10.1177/1029864916670700.

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Previous research suggests that music listening influences individual affective responses. However, there is scant research examining how social factors might interact to influence subjective affective responses to music. This study investigates the effects of social feedback and social context on subjective affective responses to music. In a between-subjects experiment, participants (N = 120) listened to unfamiliar music from various genres either alone or with another participant. For each musical example, participants received positive and negative social feedback, derived from a pilot study, or factual album information. After listening to each musical example and reading the provided social feedback or album information, participants reported their subjective valence, arousal, subjective affective intensity, concentration, music liking and familiarity. There was no effect of social feedback on subjective valence responses. Positive and negative social feedback influenced subjective arousal responses positively and negatively, respectively. Subjective affective intensity was not influenced by social feedback. Social context did not influence subjective affective responses to the musical examples. Lower concentration was reported in social listening conditions compared to solitary conditions. Greater familiarity with the musical examples was reported when social feedback was provided. The findings of the present study suggest that social feedback can influence particular affective responses to, and familiarity with, music. However, social listening might reduce concentration, especially in the absence of social feedback. These findings highlight issues warranting consideration for how music is affectively experienced in everyday life, as well as purposely used in varied contexts.

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Knox, Alexia. "Police Reform: Understanding Interspersed Social Influences and the Propagation of Public Policy During COVID19." Proceedings of the International Crisis and Risk Communication Conference 4 (2021): 68–71. http://dx.doi.org/10.30658/icrcc.2021.17.

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Social influence is described as a communications theory which involves three psychological processes: compliance, identification and internalization. The theory applies supplemental data from social psychology frameworks consisting of normative conformity and informative conformity research. Individuals can be influenced to demonstrate social behaviors and many of us can be influenced to change our behaviors depending on our psychological or social needs at that time. Propaganda is another social influence that affects crisis communications. These topics will be discussed to better understand social influence and social behaviors while also analyzing legitimate authority interpositions during the coronavirus global crisis. Further, this research task will examine observational research data, compare antecedent events that prompted these discussions, to support a theoretic approach that consists of organizing ontological perspectives to adduce an analysis of understanding intervals of interspersed social influences resulting in the propagation of public policy, particularly, police reform.

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Zak, Stefan, and Maria Hasprova. "The role of influencers in the consumer decision-making process." SHS Web of Conferences 74 (2020): 03014. http://dx.doi.org/10.1051/shsconf/20207403014.

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In the contemporary globalised markets opinion leaders play a vital role in the process of the purchasing decision-making of consumers. Thanks to their individual skills, specific knowledge or their personality, opinion leaders have a direct or indirect influence on the attitudes and decisions of consumers. In the contemporary globalised marketing using social media, this role is taken over by the influencers who affect consumers with their thoughts, attitudes and opinions and thus, significantly influence trends in demand for particular products. Over the recent years, influencer marketing has become increasingly popular, representing a specific type of social media marketing. The aim of this scientific contribution is the systematization of knowledge about the position and roles of influencers as opinion leaders in the social media environment in order to identify their typology, influence factors and the intensity of their impact on consumer decision making process, based on the comparison of knowledge from the results of global research studies and the quantitative online research study processed by authors. The findings of the survey showed that the promotion of some products through influencers may be more advantageous than others. Influencers will have the greatest impact when buying clothes, shoes, cosmetics and, surprisingly, services. Meanwhile, people rely heavily on other factors to buy food, jewellery and electronics, but it is not excluded that influencer marketing could affect them as well.

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Sardak, Sergii, Maxim Korneyev, Anastasiia Simakhova, and Olha Bilskaya. "Global factors which influence the directions of social development." Problems and Perspectives in Management 15, no. 3 (2017): 323–33. http://dx.doi.org/10.21511/ppm.15(3-2).2017.02.

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This study identifies global factors conditioning the global problematics of the direction of social development. Global threats were evaluated and defined as dangerous processes, phenomena, and situations that cause harm to health, safety, well-being, and the lives of all humanity, and require removal. The essence of global risks was defined. These risks were defined as events or conditions that may cause a significant negative effect for several countries or spheres within a strategic period if they occur. Global problems were conceptualized. These problems were defined as phenomena, matters, and situations that are not completely understandable, interesting, actual, require solving and regulation, and in addition do not have unified solutions. Current global challenges were analyzed, defined as strategic guidelines that cause transformational changes and are receiving attention from humanity. Global trends were defined as courses of social development. The composition and role of global actors were described, and defined as international organizations, leading states, regional organizations, powerful corporations, institutional investors, large cities, and well-known personalities. The directions of positive courses of social development were developed by means of using the authors’ mechanism of solving the global problematics.

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Zaldívar-Colado, Aníbal, Melissa Aguilar-Tirado, Diana Moyeda-Flores, and Jorge Andrés Osuna-Sánchez. "Factores sociales que influyen en el diseño de ciudades inteligentes." Revista de Investigación en Tecnologías de la Información 6, no. 12 (2018): 156–62. http://dx.doi.org/10.36825/riti.06.12.023.

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Kurbonov, Navruzbek, and Yeong-Hyeon Hwang. "Travel Experience Sharing on Social Media: Influence of Social Media Use Experience and Trip Characteristics." Journal of MICE & Tourism Research 20, no. 2 (2020): 105–22. http://dx.doi.org/10.35176/jmtr.20.2.6.

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Ithnin, Norrabiyah, Nur Hazwani Mohd Muhridza, Siti Rahmah Abdullah, Nur Afifah Mohd Rosli, and Siti Noraisyah Jamal. "Persuasive Strategies on Social Media: A Case of Malaysian Social Media Influencer Asma Nasarudin." LSP International Journal 7, no. 2 (2020): 71–87. http://dx.doi.org/10.11113/lspi.v7.16344.

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Social media influencers, or SMIs are on the rise in this age of ubiquitous Internet. SMIs as independent third-party endorsers utilise platforms such as social media, blogs, etc. to influence the attitudes of their audiences. SMIs have a powerful role in promoting or demoting a brand and/or organization to their followers as they can influence perceptions and even the purchasing power of their audiences. This phenomenon is obvious from the resonance of social media users with SMIs reviewing products, services and social trends on their social media accounts. SMIs document or visually narrate what they do in their daily life via photo and video-sharing applications in social networking sites (SNS) such as Instagram and YouTube. In order to become a ‘micro celebrity’, the influencers embed commercials and celebrity culture into their postings. This study aims to investigate the persuasive devices used by one Malaysian social media influencer through her social media postings using the five elements in the Electronic Eloquence Model (EEM). A thorough qualitative analysis was conducted to identify the strategies implied within the embedded media content of Malaysian SMI Asma’ Nasarudin. The data selected for analysis were gathered from her Instagram and YouTube video postings from October 2018 to December 2018. A total of five postings were carefully selected. Textual and visual analyses were conducted to investigate the persuasive strategies and devices. Findings demonstrated that all five elements of EEM appeared in the social media postings.

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Chopra, Anjali, Vrushali Avhad, and and Sonali Jaju. "Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial." Business Perspectives and Research 9, no. 1 (2020): 77–91. http://dx.doi.org/10.1177/2278533720923486.

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Recent marketing trends indicate the rise of influencers as an extension of word of mouth campaigns. As consumers turn to social media platforms, organizations are realizing the power of influencers in affecting a purchase decision. The current study throws light on various aspects of influencer marketing that drive consumer behavior by using the theory of planned behavior (henceforth referred to as TPB) ( Ajzen, 1991 ) and social learning theory by Bandura and Walters (1963) as part of the qualitative research to identify key factors of influencer marketing that impact consumer behavior. The study revealed that both attitude toward influencers and perceived behavior control that allows increase in domain knowledge had a favorable impact on consumer behavior while the influence of peers had no effect. Further additional constructs namely personal relevance, inspiration, and trust had a positive impact on behavior while perceived risk did not have any effect. Product influencer fitment was an important criterion for consumers, as they followed the specific type of influencers for different product categories. Depending on the posts shared by influencers, consumers are impacted at four levels: increase in brand awareness, subject matter expertise, brand preference, and preference. Successful influencer marketing involves identifying the right type of influencer who will offer curated advice, stories, and suggestions to create engagement with the audience.

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Zhang, Jing, Jie Tang, Juanzi Li, Yang Liu, and Chunxiao Xing. "Who Influenced You? Predicting Retweet via Social Influence Locality." ACM Transactions on Knowledge Discovery from Data 9, no. 3 (2015): 1–26. http://dx.doi.org/10.1145/2700398.

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Nurfadila, Siti. "Impact of Influencers in Consumer Decision Process: The Fashion Industry." INTERDISCIPLINARY JOURNAL ON LAW, SOCIAL SCIENCES AND HUMANITIES 1, no. 2 (2020): 1. http://dx.doi.org/10.19184/ijl.v1i1.19146.

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The popularity of influencers is continuous and doesn’t have a limited window of influence. Internet and social media play vital role in helping consumers find the items they are looking for. Obviously companies will keenly try to retain a strong presence in the social media platforms; otherwise the target audience can easily change suppliers. The present study is intended to explore the influencer marketing techniques used by fashion industries and also the impact of influencers on the consumers buying decision process in fashion industry.

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Kurniasari, Meatry, and Agung Budiatmo. "Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Semarang." Jurnal Administrasi Bisnis 7, no. 1 (2018): 25. http://dx.doi.org/10.14710/jab.v7i1.22571.

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The purpose of this study is to determine the influence of social media marketing and brand awarenessof purchasing decisions through buying interest as an intervening variable J.CO Donuts & Coffee in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents with a ratio of 40:60 in both branches J.CO Donuts & Coffee Semarang. In this study assisted by SPSS 16.0 system. The results showed that social media marketing influence on buying interest by contributing 15.6% while the rest influenced by factors other than social media marketing. Brand Awareness influences buying interest by contributing 31.3% while the rest is influenced by factors other than brand awareness. Meanwhile, buying interest influences the purchasing decision by contributing 23.3% while the rest is influenced by factors other than buying interest. Based on result of regression analysis of two stages known that variable of buying interest can be intervening variable from social media marketing and brand awareness to purchasing decision. It means that the better social media marketing and brand awareness, the higher the buying interest and the better the buying interest, the higher the purchasing decision of J.CO Donuts & Coffee in Semarang City.

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Bogard, Kimber, and Ruby Takanishi. "Leveraging science to inform social policy: How Ed Zigler created a movement." Development and Psychopathology 33, no. 2 (2021): 431–40. http://dx.doi.org/10.1017/s0954579420002126.

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AbstractEd Zigler believed that developmental science should be applied to policy, programs, and practices to improve the lives of children and families. He shared this belief with others and paved the way for alternative career pathways. This paper describes how Ed influenced others to connect science with program development, evaluation, and policy, and created networks of applied scholars. Ed Zigler's influence is broad and spans beyond academia to influencer organizations. We weave our own professional experiences throughout the paper, which we organized around three lessons we learned from Ed: (a) explore alternative career pathways and build the field; (b) start with the science and think application; (c) apply the knowledge and influence policy.

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Tamara, Dewi, Rudy Rafly, and Arimbi Mersi. "Attractiveness, Trustworthiness and Purchase Intention in Social Media Instagram: The Moderating Role of The Number of Followers." Syntax Idea 3, no. 8 (2021): 1824. http://dx.doi.org/10.36418/syntax-idea.v3i8.1453.

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This study examines the influence of influencers' credibility on purchase intention on Instagram. The framework in this study includes attractiveness and trustworthiness as an indicator of influencer credibility and independent variables, number of followers as moderator, and purchase intention as dependent variable. Respondents in this study were 200 Instagram users in Indonesia who had done via Instagram. The results show that attractiveness and trust have a positive effect on purchase intention. And, the number of followers moderates the relationship between attractiveness to purchase intention and trustworthiness to purchase intention. In addition, the results of this study also prove that the number of followers has a direct influence on purchase intention. This study contributes to the product endorsement literature, how an influencer can increase the purchase intention of a consumer on Instagram social media.

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Sheng, Chieh-Wen, Yi-Fang Tian, and Ming-Chia Chen. "Relationships Among Teamwork Behavior, Trust, Perceived Team Support, and Team Commitment." Social Behavior and Personality: an international journal 38, no. 10 (2010): 1297–305. http://dx.doi.org/10.2224/sbp.2010.38.10.1297.

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Our aim in this study was to probe into the factors of team members' team commitment in order to determine if members' teamwork behaviors significantly influence their trust, and if the members' perception of team support influences their attitude or behavior within a team. A total of 548 questionnaires were distributed to teams participating in competitions, and 206 valid samples were collected (rate of return = 38%). The results of structural equation modeling showed that teamwork behaviors, trust, and perceived team support significantly influenced team commitment, teamwork behaviors significantly influenced trust among the members, and perceived team support significantly influenced teamwork behaviors, trust, and team commitment.

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Mittal, Ruchi, and M. P. S. Bhatia. "Classifying the Influential Individuals in Multi-Layer Social Networks." International Journal of Electronics, Communications, and Measurement Engineering 8, no. 1 (2019): 21–32. http://dx.doi.org/10.4018/ijecme.2019010102.

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Nowadays, social media is one of the popular modes of interaction and information diffusion. It is commonly found that the main source of information diffusion is done by some entities and such entities are also called as influencers. An influencer is an entity or individual who has the ability to influence others because of his/her relationship or connection with his/her audience. In this article, we propose a methodology to classify influencers from multi-layer social networks. A multi-layer social network is the same as a single layer social network depict that it includes multiple properties of a node and modeled them into multiple layers. The proposed methodology is a fusion of machine learning techniques (SVM, neural networks and so on) with centrality measures. We demonstrate the proposed algorithm on some real-life networks to validate the effectiveness of the approach in multi-layer systems.

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Parida, Dillip Kumar. "Quantitative and Qualitative Factors that Influence Social Media Marketing Effectiveness." Journal of Advanced Research in Dynamical and Control Systems 12, SP3 (2020): 807–13. http://dx.doi.org/10.5373/jardcs/v12sp3/20201321.

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Ovalle Neira, Jennyfer, Amy Daniela Pineda Vargas, Elibeth Salas Ortega, and Hernán Darío Enríquez Sierra. "Influencia de las redes sociales en la decisión de migrar a Bogotá en el 2014." Suma de Negocios 11, no. 25 (2020): 125–38. http://dx.doi.org/10.14349/sumneg/2020.v11.n25.a4.

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Woodroof, Parker J., Katharine M. Howie, Holly A. Syrdal, and Rebecca VanMeter. "What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions." Journal of Product & Brand Management 29, no. 5 (2020): 675–88. http://dx.doi.org/10.1108/jpbm-05-2019-2362.

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Purpose The purpose of this paper is to examine the impact of the type of disclosure used by social media influencers on consumer evaluations of influencer transparency, product performance expectations and how those factors ultimately influence purchase intentions. Design/methodology/approach An experiment was conducted with 321 participants recruited from MTurk to test a moderated serial-mediation model. Findings The results indicate that when consumers become cognizant that an influencer’s branded promotional post may have been motivated by an underlying financial relationship, they evaluate the influencer as significantly less transparent if a more ambiguous disclosure is used relative to a clearer disclosure. Transparency perceptions of the influencer impact consumers’ perceptions of product efficacy as well as purchase intentions. Originality/value Social media influencers are rapidly emerging as a popular marketing tool for brand managers, but consumer response to this form of promotion is not well understood. To the best of the authors’ knowledge, this is the first study to investigate how the type of endorsement disclosure used by a social media influencer impacts consumer perception of influencer transparency, product efficacy and purchase intentions. Further, this research demonstrates the applicability of the persuasion knowledge model in the domain of influencer marketing.

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Pinto, Rogério M., and Mary M. McKay. "Lessons Learned from African American Women about Participation in a Family-Based HIV Prevention Program." Families in Society: The Journal of Contemporary Social Services 87, no. 2 (2006): 285–92. http://dx.doi.org/10.1606/1044-3894.3522.

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This study uses qualitative data from individual interviews with low-income, African American women (n = 92) between 19 and 35 years of age who participated in 12 two-hour sessions of a family-focused HIV prevention intervention. The study explores influences on three domains. At the individual domain, development of personal attributes and the perceptions that program staff was fair toward racial minorities appear to influence participation. At the program domain, staff friendliness and monetary incentive also influenced participation. At the social domain, influence of friends and emotional support influenced participation. Training staff to confront racism and to develop a culturally competent and friendly environment has the potential to increase attendance among participants at high risk for HIV exposure.

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Choo, Jin Ki. "A Study on Social Influencer Evaluation Strategies for SNS Product Marketing in the Market 4.0 Era." Journal of Cultural Product & Design 59 (December 31, 2019): 43–52. http://dx.doi.org/10.18555/kicpd.2019.59.05.

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Chen, Yining, Laura E. Matheson, and Jon T. Sakata. "Mechanisms underlying the social enhancement of vocal learning in songbirds." Proceedings of the National Academy of Sciences 113, no. 24 (2016): 6641–46. http://dx.doi.org/10.1073/pnas.1522306113.

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Social processes profoundly influence speech and language acquisition. Despite the importance of social influences, little is known about how social interactions modulate vocal learning. Like humans, songbirds learn their vocalizations during development, and they provide an excellent opportunity to reveal mechanisms of social influences on vocal learning. Using yoked experimental designs, we demonstrate that social interactions with adult tutors for as little as 1 d significantly enhanced vocal learning. Social influences on attention to song seemed central to the social enhancement of learning because socially tutored birds were more attentive to the tutor’s songs than passively tutored birds, and because variation in attentiveness and in the social modulation of attention significantly predicted variation in vocal learning. Attention to song was influenced by both the nature and amount of tutor song: Pupils paid more attention to songs that tutors directed at them and to tutors that produced fewer songs. Tutors altered their song structure when directing songs at pupils in a manner that resembled how humans alter their vocalizations when speaking to infants, that was distinct from how tutors changed their songs when singing to females, and that could influence attention and learning. Furthermore, social interactions that rapidly enhanced learning increased the activity of noradrenergic and dopaminergic midbrain neurons. These data highlight striking parallels between humans and songbirds in the social modulation of vocal learning and suggest that social influences on attention and midbrain circuitry could represent shared mechanisms underlying the social modulation of vocal learning.

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Enke, Nadja, and Nils S. Borchers. "Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication." International Journal of Strategic Communication 13, no. 4 (2019): 261–77. http://dx.doi.org/10.1080/1553118x.2019.1620234.

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Tchubykalo, Evgeni, Juan Luis Manfredi-Sánchez, and Juan Antonio Sánchez-Giménez. "Think Tanks and Political Influence. How Influencer Networks and the Specialization of Power Are Represented on Twitter." Tripodos, no. 45 (February 5, 2021): 111–31. http://dx.doi.org/10.51698/tripodos.2019.45p111-131.

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Think tanks are institutions that position themselves ideologically close to the powers that be, connecting them with science and defending the interests of lobbyists, while still striking a balance in the common interest of society. In the new context of political communication, think tanks take advantage of emerging trends in communication strategies by embracing the dissemination capacity of social media. On the assumption that these social networking sites expedite the task of think tanks, we will illustrate how thinks tanks leverage their influence and impact all over the world for agenda-setting and discourse framing purposes. This empirical research, which relies on data collected on Twitter, analyses the global influence map by searching for practice patterns that could help us to gain further insights into the relationship processes of these agents in international relations and the political context. Els ‘think tanks’ i la influència política. Com es representen les xarxes d’influenciadors i l’especialització del poder a TwitterEls think tanks són institucions que ideològicament es posicionen prop del poder, connectant-lo amb el món científic i sempre buscant l’equilibri entre els interessos dels lobbyist i l’interès general de la societat. En el context de la nova comunicació política, els think tanks aprofiten les tendències més actuals en matèria de comunicació i adopten estratègies de difusió en els mitjans de comunicació social. Tenint en compte que una bona estratègia a les xarxes socials facilita la seva tasca, volem exemplificar com els thinks tanks utilitzen la seva capacitat d’influència i impacte en tot el món per redissenyar les agendes polítiques contextualitzant els seus discursos. Aquesta investigació empírica, que es basa en dades recopilades a Twitter, analitza el mapa d’influència global mitjançant la recerca de patrons de comportament que podrien ajudar-nos a obtenir més informació sobre les relacions entre aquests actors de les relacions internacionals i el context polític en el qual desenvolupen la seva activitat. Key words: Twitter, political influence, think tank, power, social network analysisParaules clau: Twitter, influència política, think tank, poder, anàlisi de xarxes socials, lobby.

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Fuller, Jordan, Jamie Baxter, and Jamie Skimming. "Social and municipal influences on intention to purchase electric and hybrid electric vehicles in London Ontario, CA." Canadian Planning and Policy / Aménagement et politique au Canada 2021 (June 9, 2021): 69–88. http://dx.doi.org/10.24908/cpp-apc.v2021i2.13928.

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We conducted a case study in London, Ontario to identify factors that influence decisions to purchase low carbon vehicles including what role municipal governments might play in encouraging low carbon vehicle purchase decisions. As part of a city-university partnership, this study reports (n = 257) results from a mail-out survey. We test mainly whether social influences and mechanisms under municipal control predict intent to purchase electric vehicles (EV) and hybrid electric vehicles (HEV). Both proximal social influencers (family and friends) (.179**, .393**) and distal social influencers (.219**, .142*) predict intent to purchase EV and HEV respectively. City information sessions (.161** EV) and City promotion (.141* HEV) significantly influence intentions, while City-provided EV parking and charging are not. While municipalities may find other areas with greater impact on GHG reductions, the findings support promoting the social aspects of EV and HEV purchasing and providing relatively low-cost promotion/events.

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Dutta, Kirti, Kirti Sharma, and Terjani Goyal. "Customer’s digital advocacy: the impact of reviews and influencers in building trust for tourism and hospitality services." Worldwide Hospitality and Tourism Themes 13, no. 2 (2021): 260–74. http://dx.doi.org/10.1108/whatt-09-2020-0123.

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Purpose Marketers are focusing on the need for customer advocacy to influence other customers and drive consumption. The purpose of this paper is to explore whether online or digital advocacy influences customer decision-making related to the purchase of travel and tourism services. This paper will also identify the categories of influencers that stimulate purchase for travel and tourism. Influencers do want to know the kind of information customers are looking for. Design/methodology/approach This paper is based on a primary survey of travelers to understand their degree of dependence on online reviews while making hospitality consumption-related decisions. Findings This paper looks at both influencer marketing and online reviews by consumers to understand consumption toward advocated brand. Influencers who are perceived as unbiased in their viewpoints are trending on social media. Consumers gain trust in reviews that disclose reviewer information, number of relevant reviews are present over a period and presence of both unbiased positive and negative recommendations related to the establishment and prices versus performance. Practical implications Marketers and influencers alike can gain from the factors influencing consumer trust toward online advocacy and reviewed information. Originality/value Research is relevant for all stakeholders as it highlights the fact that consumers are looking at online reviews and one does not have to be a famous personality to influence purchase. It is relevant for influencers, as it highlights reasons for trust and various information cues that consumers are looking for. Research also gives perspective to influencers to refine online strategy and gain trust of more followers.

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Riaz, Saqib. "Government Advertisements — Influence on Print Media Content: A Content Analysis of the Leading Newspapers of Pakistan." Asian Journal of Social Science 35, no. 2 (2007): 154–78. http://dx.doi.org/10.1163/156853107x203414.

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AbstractMost of the books on Journalism, Mass Communication and Media Studies discuss and elaborate the areas of process and the effects of mass communication. These books deal with the effects of media content on people and society but it is equally important to understand the influences that shape media content. Media, not only influence target audience, but themselves are influenced by a number of factors. It has been found by research that media content is influenced by the personal attitudes and orientations of media workers, professionalism, corporate policies, ownership patterns, the economic environment, advertisers, audiences, ideology and above all, the governments (Shoemaker & Reese, 2004:4). This study investigates the influence of Government on print media content in Pakistan based on its advertising power and being the largest advertiser of the country.

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ENACHE, Prof Adina NICHITA, Dumitru. "TIKTOK - THE INFLUENCE ON SCHOOL PERFORMANCE AND SOCIAL LIFE OF ADOLESCENTS." Pro Edu. International Journal of Educational Sciences 3, no. 4 (2021): 62–70. http://dx.doi.org/10.26520/peijes.2021.4.3.62-70.

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Mobile applications are a significant part of our lives, especially the applications that help solve particular problems at certain stages of our lives or those that are the very object of our work. In the field of education, mobile applications have been integrated in the teaching of lessons or in the transmission of information. Various applications on the market have been largely adopted for the information transmission from the educational environment. TikTok is one of these applications, and in this article we aim to analyze the advantages and disadvantages of using this application in the educational environment. At the same time, the effects of the heavy use of this application by adolescents are analyzed and also inadequate situations to be avoided in the use of the application are highlighted. Statistical data are presented through a questionnaire-based study. At the end of the article opinions on the purpose of the application and its use in education, as an educational tool are presented

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Yap, Hock Yeow, and Tong-Ming Lim. "Social trust: impacts on social influential diffusion." International Journal of Web Information Systems 13, no. 2 (2017): 199–219. http://dx.doi.org/10.1108/ijwis-11-2016-0067.

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Purpose This paper aims to present social trust as a variable of influence by demonstrating the possibilities of trusted social nodes to improve influential capability and rate of successfully influenced social nodes within a social networking environment. Design/methodology/approach This research will be conducted using simulated experiments. The base algorithm in research uses genetics algorithm diffusion model (GADM) where it carries out social influence calculations within a social networking environment. The GADM algorithm will be enhanced by integrating trust values into its influential calculations. The experiment simulates a virtual social network based on a social networking site architecture from the data set used to conduct experiments on the enhanced GADM and observe their influence capabilities. Findings The presence of social trust can effectively increase the rate of successfully influenced social nodes by factorizing trust value of one source node and acceptance rate of another recipient node into its probabilistic equation, hence increasing the final acceptance probability. Research limitations/implications This research focused exclusively on conceptual mathematical models and technical aspects so far; comprehensive user study, extensive performance and scalability testing is left for future work. Originality/value Two key contributions of this paper are the calculation of social trust via content integrity and the application of social trust in social influential diffusion algorithms. Two models will be designed, implemented and evaluated on the application of social trust via trusted social nodes and domain-specified (of specific interest groups) trusted social nodes.

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Archer, Catherine. "How influencer ‘mumpreneur’ bloggers and ‘everyday’ mums frame presenting their children online." Media International Australia 170, no. 1 (2019): 47–56. http://dx.doi.org/10.1177/1329878x19828365.

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The rise of mum/mom/mommy bloggers has been a worldwide trend, with some mum bloggers now earning a significant income from their personal ‘brand’ and role as social media influencers. As ‘prosumers’ (i.e. consumers turned producers), successful mum bloggers are often courted by international brands and organisations. While mum bloggers were early adopters in the digital landscape, everyday (non-blogging) mums have also embraced technology and have become avid users of social media, in particular Facebook, and are sometimes influenced by the bloggers they follow. Invariably, as pro-am mothers, mumpreneur bloggers use their families (in particular, their young children) as characters in their story posts and also co-opt them in sponsorship and other money-making opportunities. These posts help the audience identify with the bloggers, increasing their social capital and influence. Everyday mothers may also follow the example set by the mumpreneurs, sharing images and stories related to their offspring, sometimes from the first ultrasound scan. This article investigates and compares the motivations, hesitations and justifications of both influencer mumpreneur bloggers and everyday mums related to sharing their children’s images and stories.

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Peković, Jelena, Stefan Zdravković, and Goran Pavlović. "Social media influencers as a predictor of consumer intentions." Marketing 50, no. 3 (2019): 207–16. http://dx.doi.org/10.5937/markt1903207p.

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STOLERIU, Adrian. "The Image of Divinity in Children’s Perception. Social, Cultural and Artistic Influences." Revista Romaneasca pentru Educatie Multidimensionala 7, no. 2 (2015): 119–31. http://dx.doi.org/10.18662/rrem/2015.0702.11.

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