Dissertationen: „Television in consumer education“

1

Hively, Myiah Hutchens. „The effects of self-efficacy statements in anti-tobacco fear appeal PSAs“. Online access for everyone, 2006. http://www.dissertations.wsu.edu/Thesis/Spring2006/m%5Fhively%5F042706.pdf.

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2

Aquino, Fernando Santos de. „Linguagens em curto-circuito : os impactos da televisão junto aos estudantes de 5ª. série do ensino fundamental e suas relações com a educação escolar“. Universidade Federal do Espírito Santo, 2009. http://repositorio.ufes.br/handle/10/6083.

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This research aims to investigate, to describe and to analyze the pupils opinions about the impacts of the TV programs in their daily, individual and collective existences and their implications in the school environment. It tries to observe how they behave themselves before the limits between fiction and reality and in what way they experiment the knowledge and the invention that are present in the television plots. It searches to know how they interact, respect, rebuild and subvert values, gone through by these experiences with the TV. It adopts as theoretical-methodological assumptions elements of the analysis of the discourse, the socio-historical perspective and the cultural studies, for a case study with ethnographical approach. The realization of the research occurred from the showing of television programs, with a focal group, composed by students of the 5th grade of the basic teaching, in a teaching unity of the Public System of Vitória-ES. It is yearned with this work to contribute for the esthetic improvement of our pupil, provoking his/her reflection and critical interventions about the ethical and political values of our society. Key words: Television. Interactions. Consumption. School education
Esta pesquisa tem o propósito de investigar, descrever e analisar as opiniões dos educandos acerca dos impactos dos programas de televisão nas suas existências cotidianas, individuais e coletivas e os seus desdobramentos no ambiente escolar. Procura observar como se comportam diante dos limites entre a ficção e a realidade e de que maneira vivenciam o conhecimento e a invenção presentes nas tramas televisivas. Busca saber de que modo interagem, respeitam, reconstroem e subvertem valores, atravessados por estas experiências com a TV. Adota como pressupostos teórico-metodológicos elementos da análise do discurso, a perspectiva sócio-histórica e os estudos culturais, para um estudo de caso com abordagem etnográfica. A realização da pesquisa deu-se a partir da exibição de programas televisivos, junto a um grupo focal, formado por estudantes da 5ª série do ensino fundamental, em uma unidade de ensino da Rede Pública de Vitória-ES. Almeja-se com este trabalho contribuir para o aprimoramento estético do nosso educando, provocando a sua reflexão e intervenção crítica a respeito dos valores éticos e políticos da nossa sociedade.

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3

Springer, Dustin Michael. „An examination of parental awareness and mediation of media consumed by fifth grade students“. Diss., Kansas State University, 2011. http://hdl.handle.net/2097/7299.

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Doctor of Philosophy
Curriculum and Instruction Programs
John A. Hortin
This dissertation investigated parental roles in mediating television, music, and the Internet for their children--specifically their fifth graders. Seventy two parents, representing forty seven fifth graders took part in the study. The Television Mediation Scale (Valkenburg, Kremar, Peeters, & Marseille, 1991) provided a framework for the instrument used. Parents were asked a series of questions dealing with television, music, and the Internet. Responses were given on a four point Likert scale. Additionally, participants were asked to estimate the amount of time spent with each medium, discuss the rules in place, the concerns they have with the media, and what principles guide their decisions about how their child uses each type of media. Regarding television, results indicated that parents utilized the restrictive mediation style in which parents set rules for viewing television programs or even prohibit certain shows from being seen. Although parents report using restrictive mediation, more than likely co-viewing is being used most frequently (Weaver & Barbour, 1992). This is plausible when applied to this study considering how close the Mean values are between restrictive mediation (3.36) and co-viewing (3.28). Statistically, no significant findings were reported in regards to music and Internet mediation. However, from a qualitative viewpoint, a wealth of data was gathered regarding the guiding principles and rules that are in place in each home regarding the media. Overall, parents report being knowledgeable of the media that their child uses and are comfortable with the rules in place and the principles that guide their decisions. The results of the study indicate that parents are aware of how their child/children interact with the media but an element of education for parents and even educators in the schools may be missing. Parents must stay abreast of new technologies and continually monitor ways in which their child/children use that technology. If parents believe that they are helpless against the power the media has over their children they are conceding a loss to the media's influence. However, if parents stay involved in their child's life and stay up-to-date on the newest technologies and what children gain from using this technology, then there is no reason to believe that we are powerless against the media.

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Mateus, Julio César, und Rodrigo Chávez. „¿Educación en series? La integración de ficciones televisivas en el currículo universitario“. En Blanco y Negro, 2014. http://repositorio.pucp.edu.pe/index/handle/123456789/117228.

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¿Se matricularía en un curso universitario basado en una serie de televisión? Hace más de 10 años que universidades extranjeras empezaron a innovar con la integración de ficciones audiovisuales en sus currícu- los. Con la expansión del medio televisivo y la llegada de una nueva camada de producciones cabe preguntarnos si es momento de integrar los programas de televisión como objetos de estudio académico y como ejes centrales de una asignatura. Este artículo señala algunas ventajas y posibilidades que abre la televisión en la educación superior, al tiempo que discute las condiciones necesarias para su apropiación enese contexto.

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Baca, Del Rosario Mariana Cristina. „Television meets Facebook : social networking through consumer electronics“. Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/46578.

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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2008.
Includes bibliographical references (p. 93-95).
This thesis explores how the merging of ubiquitous consumer electronics and the sociable web improve the user experience of these devices, increase the functionality of both, and help distribute content in a more sociable way. The project will consist of one well fleshed out principal application: a digital video recorder (manufactured by Motorola, running OCAP) connected to the Facebook social network. By connecting these two technologies, the user can now automatically watch the shows her friends like and are willing to report to the social network; in return, the user transmits her viewing data back to the social network.
Mariana Cristina Baca Del Rosario.
S.M.

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6

Aitken, Robert Walter, und raitken@business otago ac nz. „Re-conceptualising television advertising typologies“. University of Otago. School of Business, 2004. http://adt.otago.ac.nz/public/adt-NZDU20051020.181805.

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This thesis presents a new typology of television advertising that re-orientates existing research into advertising effectiveness and more accurately reflects new directions in communication theory. The typology provides a consumer-centric approach to analysing television advertisements and a different conceptualisation of the advertising response process. Conventional research into advertising effectiveness has examined almost every aspect of the advertising mix to identify what makes an advertisement effective. The research is based on a number of assumptions. For example, mass communication is seen as a linear process with the advertiser at one end of a communication continuum and the consumer at the other. The function of advertising, in this reception paradigm, is to inform and then to influence the consumer and measures of its success include accuracy of recall and recognition. This process of persuasion comprises a number of hierarchical steps that should lead to purchase or to a positive propensity to purchase. The power of persuasion is related to the level of involvement between the advertised product and the potential customer and with the appropriateness of the advertised message and its execution. For example, elements such as music, humour and the use of celebrities have been studied to assess their persuasive powers and to understand their communication effects. This thesis takes a different approach to understanding how advertising works and makes a number of different assumptions. According to this thesis, before it is possible to study the effects of advertising, it is necessary to find out how people respond to it. This introduces the three key concepts that underpin this thesis. These are reader-response theory, personal construct theory and uses and gratifications theory. Reader-response theory suggests that the meaning and significance of any form of communication is co-created at the point of engagement. The meaning of a television advertisement, for example, is located, not in the advertisement itself, as in conventional research, but in the interaction between the advertisement and the viewer. The meanings that result in this process of negotiation are as much a reflection of personal, social and cultural experience as they are a response to particular executional and message strategies. To understand how consumers make sense of these communication texts it is necessary to study them at the point of reception. The second key concept, personal construct theory, proposes that the way individuals make sense of their experiences and understand the world is determined by the personal constructs that they hold. Identifying these constructs will enable researchers to understand the meanings that consumers attach to communication messages and to focus more fundamentally on the psychological basis of the response process than on its individual components. Studying advertising effectiveness in the context of personal construct theory places the consumer at the centre of the response process and focuses attention on how meaning is negotiated. This has a number of important implications for practioners both in relation to the construction of television advertisements and in understanding consumers� responses to them. For example, practioners need to recognise the importance of producing television advertisements that address their audience as readers of media texts rather than merely as consumers of media products. This re-conceptualising of the audience is clearly articulated in uses and gratifications theory, the third key concept in this study. Uses and gratifications theory, suggests that it is as important to understand what consumers do with advertising as it is to study what advertising does to consumers. This is in contrast to the emphasis on persuasion strategies in conventional advertising research. Reader-response theory, personal construct theory and uses and gratifications theory suggest a more dynamic relationship between an advertisement and a consumer than is recognised by conventional research. These theories are encapsulated in a new typology of television advertising presented in this thesis.

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Uyan, Gülçin. „The Effects of Television Advertising on Children as Consumer“. Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2584.

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Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents, and the respondents are in the ages 12-21 and 45-55.

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Ketrattanakul, Chalinee, und Pimmanee Pongpatranon. „Consumer responses to product placements in Thai television sitcoms“. Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6181.

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Date: May 28, 2009

Program: MIMA – International Marketing

Course name: Master Thesis (EFO705)

Title: Consumer responses to product placements in Thai television sitcoms

Authors: Chalinee Ketrattanakul ckl08001@student.mdh.se

Pimmanee Pongpatranon ppn08004@student.mdh.se

Tutor: Tobias Eltebrandt

Problem: How Thai consumers identify the advertising strategy of product placements in Thai sitcoms?

Purpose: To examine the responses of Thai customers toward product placements in Thai sitcoms and measure how product placements in Thai sitcoms have influential effects on Thai consumers’ attitudes.

Method: The study is mainly based on quantitative research using experiment and survey methods. Relevant secondary data are also collected. The major framework used in the study is the Multicomponent Model of Attitude.

Conclusion: Product placements in Thai sitcoms have influential effects on the attitudes of Thai consumers depending on the category used in practice and execution style. Implicit product placement seems to be the most suitable and acceptable technique to use in Thai sitcoms since it creates positive effects on Thai consumers’ attitude toward brands and their purchase intention.

Key words: Product placement, television sitcom, attitude, cognition, affect, behavior

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9

Mathias-Baker, Ian. „The musical object in consumer culture“. Thesis, University of Southampton, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.327584.

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10

Venkatesan, Nisha. „iReporting and its effect on consumer trust of television news“. CONNECT TO ELECTRONIC THESIS, 2008. http://hdl.handle.net/1961/6994.

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11

Templeton, William James. „Consumer interests as market segmentation variables“. Thesis, London Business School (University of London), 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.312926.

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12

Simmons, Diena L. „Motivations and Gratifications for Selecting a Niche Television Channel: BYU Television“. BYU ScholarsArchive, 2002. https://scholarsarchive.byu.edu/etd/5110.

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The growth of direct broadcast satellite television distribution to the home as a viable competitor to cable and terrestrial broadcast has fostered the availability of special interest or niche channels and therefore provided greater choice to the viewer. This study, based on uses and gratifications theory, examined the relationships among ritual and instrumental viewing motivations and satisfactions, viewer religiosity, and viewing attentiveness as they related to the selection of a niche television channel, Brigham Young University Television. The uses and gratification approach provides an appropriate framework for studying "media consumption, the interrelated nature of television user motives, and the relationships among viewing motives and viewing patterns" (Abelman, 1989, p. 57). Data was gathered by way of an online survey of non-random, self-selected BYU Television viewers. Participants answered 67 questions about their motives for choosing to view BYU Television and the gratifications they received from their viewing. The 596 valid responses to the survey were analyzed. The study results are in harmony with previous uses and gratifications studies examining ritual and instrumental viewing patterns. The data found positive relationships between instrumental viewing motives and instrumental viewing satisfactions, as well as instrumental viewing motives and viewing selectivity. There was no support for those hypotheses that dealt with the level of viewing attention as it related to religiosity or instrumental viewing motives. Future topics of study are suggested including the opportunity an expanded media universe provides to increase the depth and breadth of uses and gratification theory, as well as to study the role of niche television services in community building.

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Bochanty-Aguero, Erica Jean. „Music that moves television music, industrial travel, and consumer agency in contemporary media culture /“. Diss., Restricted to subscribing institutions, 2009. http://proquest.umi.com/pqdweb?did=1851096631&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.

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14

Rocha, Camilla Rodrigues Netto da Costa. „O conceito de família na telenovela : um estudo sobre sua recepção“. Escola Superior de Propaganda e Marketing, 2017. http://tede2.espm.br/handle/tede/239.

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The field of Communication allows us to keep a close eye on what communicative culture. The present research starts from the constitution of the media narratives of gender when discussing the homoaffective family, to investigate their social presence. This is because it tries to understand, in addition to concept in the telenovela, the reception of the same by the students of the High School, or what are the uses and appropriations of students in the 1st and 3rd years of State Public Schools, with regard to the articulation of homoaffective families outlined in the telenovelas Love to Life and Family. Therefore, in order to understand the meanings and resignifications of enunciators and enunciators, in the we are worth the theoretical-methodological contributions of French Line Discourse Analysis (ADF) from authors like Orlandi, Bakhtin, Baccega, Gregolin, among others. In a second At the moment, we launch qualitative research through the use of interview techniques in depth and discussion group with the students of the State Public Schools, Professor Rômulo Pero and Jardim Santa Ângela. In addition, we bibliographies and documentaries mobilizing authors such as Thompson, Martín-Barbero, Hall and Canclini (Cultural Studies); Baccega, Kellner, Martín-Barbero (Communication); Slater, Baccega, Alonso, Douglas (Consumption), among others, with different theoretical contributions.
O campo da Comunicação nos permite um olhar atento para aquilo que de comunicativo é feita a cultura. A presente pesquisa parte da constituição das narrativas midiáticas de gênero ficcional quando apresenta um debate em torno da família homoafetiva, para investigar sua presença no seio social. Isso porque intenta compreender, para além da construção desse conceito na telenovela, a recepção do mesmo por parte dos estudantes do Ensino Médio, ou seja, quais são os usos e apropriações dos estudantes do 1º e do 3º anos do Ensino Médio de Escolas Públicas Estaduais, no que se refere à articulação das famílias homoafetivas esboçadas nas telenovelas Amor à Vida e Em Família. Para tanto, com o intuito de compreender as significações e ressignificações dos enunciadores e enunciatários, nos valemos dos aportes teórico-metodológicos da Análise de Discurso de Linha Francesa (ADF) a partir de autores como Orlandi, Bakhtin, Baccega, Gregolin, entre outros. Em um segundo momento, lançamo-nos em pesquisas qualitativas por meio do uso das técnicas de entrevista em profundidade e grupo de discussão junto aos estudantes das Escolas Públicas Estaduais, Professor Rômulo Pero e Jardim Santa Ângela. Além disso, adotamos pesquisas bibliográficas e documentais mobilizando autores como Thompson, Martín-Barbero, Hall e Canclini (Estudos Culturais); Baccega, Kellner, Martín-Barbero (Comunicação); Slater, Baccega, Alonso, Douglas (Consumo), entre outros, com diferentes aportes teóricos.

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Markou, Eleni. „Television broadcasting in the Single European Market“. Thesis, University of Reading, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283235.

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16

Skot, Tessa Ann. „Value chain dynamics and evolving consumer demographics in the American television industry“. Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/90063.

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Thesis: S.M. in Technology and Policy, Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2014.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 101-106).
The American television industry has always been one of very fast 'clockspeed,' characterized by the rapid pace of innovation and the emergence of new business models. This has never been truer than now. The entrance of low-cost, viewer-tailored, subscription-based Over the Top (OTT) video-streaming services has shaken up the complex, vertically integrated television distribution industry that has long been dominated by the traditional Multichannel Pay TV (MCPTV) providers - cable, satellite, and telco operators. As a result, industry watchers have become fond of proclaiming the end of the MCPTV industry. What viewers, in particular the youngest generations (Millennials), want in their television viewing experience has also changed in recent years. The entrance of OTT, along with industry changes - like new net neutrality rules governing ISP behavior - has coincided with a permanent change in television viewing behavior. This raises the question: "What will happen to the distribution of subscribers, and hence value, in the television market as the preferences and demographics of the consumergroup evolves?" How the dynamics between OTT and MCPTV, in light of continuous industry change and evolving preferences, will effect the distribution of subscribers in the market, and therefore the success of either the entrant or incumbent, is the focus of this thesis. This questions has been explored using a system dynamics model of the attributes that affect the relative attractiveness of either OTT or MCPTV, and hence subscriber distribution. The key lessons that emerge for firms include: the attributes that consumers value most have a significant impact on the attractiveness of the product, and should be of primary importance to firms; high consumer price sensitivity does not effect OTT and MCPTV equally; and, should net neutrality be completely done away with, MCPTV providers, in their dual roles as ISPs, have powerful strategic tools, in the form of control over internet price and speed (which directly affects OTT price and speed), at their disposal. Based on the results, and empirical observations of industry dynamics so far, co-existence, in some form, between the incumbent and entrant is the most likely outcome (in the Incumbent's Dilemma framework).
by Tessa Ann Skot.
S.M. in Technology and Policy

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17

Brown, Roger. „Children and popular television“. Thesis, Cardiff University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.375974.

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Nemnich, Mary B. „Television and education: Channel One in context“. CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1230.

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McClure, Kendra M. „Hidden in plain sight : an examination of entertainment-education /“. View online, 2010. http://repository.eiu.edu/theses/docs/32211131575802.pdf.

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Asztalos, Joanne G. „Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior“. Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3209.

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Quick, Shayne P. „World series cricket, television and Australian culture /“. The Ohio State University, 1990. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487683401442143.

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Marshall, John E. „"HOMEworkHelp" a practical study in developing an effective, efficient and transferable interactive television series to assist students with their homework /“. Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1998. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.S.)--Kutztown University of Pennsylvania, 1998.
Source: Masters Abstracts International, Volume: 45-06, page: 2808. Typescript. Abstract precedes thesis as preliminary leaves [1]-3. Includes bibliographical references (leaves 68-73).

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Teglund, Carl-Mikael. „Needlework education and the consumer society“. Thesis, Uppsala universitet, Ekonomisk-historiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-213378.

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The principal purpose of this essay is to research how the development of needlework education interacts and interconnects with consumption patterns. Iceland has been used as a case for this study but any country would be applicable. The point of departure is the assumption that when a society develops more and more into being a consumer society, the needlework education also will change – in drastic forms. And that tracing a development towards consumerism can be traced in the curricula regarding this specific subject. People’s changing attitude towards spending, wasting, and an extravagant living is an important feature which explains the shift between non-consumer societies to a consumer society. Society’s outlook on these features is best reflected by that policy the institutions society uses to form its citizens’ desirable (consumer) behavior. In understanding the development from a non-consumerist society to a consumer society the study on the Icelandic syllabi for needlework and textile education plays a prominent part. A presentation on Gross Domestic Product (GDP) for the period of time in question has also been used in order to see the general increase of the standard of living and rise of consumerism in Iceland. Also numbers on trade and unemployment have been enclosed in order to give a more telling picture of the development and the results. The spatial imprint of the development of the Icelandic educational system and the development of syllabi for the textile handicraft subject show that an established consumer society firstly can be found in Iceland somewhere between 1960 and 1977, thus slightly ensuing the most immediate period after the World War II. A society that educates its young ones to darn, mend, and knit with the explicit motive to help deprived homes and states that this is a necessary virtue for future housewives cannot rightly be called a consumer society. It is also worth mentioning that the subject was after this breakthrough also available for boys. Furthermore, this seems to coincide with the so called “haftatímanum”, the restriction era, which lasted from 1930 to 1960. During this time the Icelandic government controlled the market having an especially harsh policy on the import of consumer goods, with product rationing as a result. Both of these two matters - the syllabi for the textile handicraft subject and the haftatímanum - had an anaesthetized impact on the development of the Icelandic consumer society.

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Brodin, Karolina. „Consuming the commercial break : an ethnographic study of the potential audiences for television advertising“. Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2007. http://www2.hhs.se/EFI/summary/721.htm.

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Fuller, Judith Ann. „A comparative analysis of two television reading programs /“. The Ohio State University, 1987. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487327695620589.

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Pookulangara, Sanjukta Arun. „Explaining consumers' channel-switching behavior using the theory of planned behavior“. Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5598.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 29, 2009) Includes bibliographical references.

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Kanetkar, Vinay. „The effect of television advertising on consumer price sensitivity : an investigation of frequently purchased products“. Thesis, University of British Columbia, 1989. http://hdl.handle.net/2429/29120.

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The central question studied is whether household price sensitivity increases or decreases as the number of exposures to television advertising increases. As a means of answering this question, Salop's (1979) model of brand differentiation is generalized to incorporate advertising as a managerial decision variable. Salop's generalized model is linked to a random utility choice model to estimate the effects of advertising on consumer price sensitivity. The random utility choice models are then estimated using household level scanner panel data for two product categories (dry dog food and aluminum foil). The generalization of Salop's model shows that the direct effect of a firm's increased advertising is a lowering of price sensitivity. In addition, the model also shows that increased advertising may result in a higher or lower price sensitivity depending upon the advertising reaction of competitors. The empirical results for both product categories studied indicate that increased advertising is associated with higher price sensitivity. However, since the aluminum foil product category has only one major national advertiser, the results here cannot be fully explained by Salop's generalized model and thus show an important limitation of the model's applicability. Brand loyalty has proved to be the most important explanatory variable in random utility brand choice models for low cost brand identified consumer products (Guadagni and Little 1983). This dissertation develops a new measure of brand loyalty that is sensitive to the temporal pattern of household's previous brand purchases. For the product categories, studied, this new measure is superior to those proposed earlier. In addition, this work confirms the robust nature of Guadagni and Little's (1983) model of brand choice and shows that both television advertising and sales promotional variables have a significant impact on brand choice.
Business, Sauder School of
Graduate

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Baird-Harris, Kay O'Connor Brian C. „Fair Balance? an analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising /“. [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/ark:/67531/metadc12077.

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Rojas, Huayllani Evelin Cristina. „Publicidad televisiva y consumo de alimentos no saludables en alumnos del nivel primario de la Institución Educativa No. 7072 San Martín de Porres - distrito de Villa El Salvador 2010“. Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2011. https://hdl.handle.net/20.500.12672/11238.

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Determina la relación entre la publicidad televisiva y el consumo de alimentos no saludables en alumnos del nivel primario de la Institución Educativa Nº 7072 San Martín de Porres - Distrito de Villa el Salvador 2010. Realiza un estudio descriptivo de asociación cruzada. La muestra fue seleccionada por conveniencia y estuvo integrada por 120 alumnos de ambos sexos, cuyas edades oscilaron entre 9 y 12 años de edad. Se elaboró dos encuestas previamente validadadas por jueces de expertos además de la prueba piloto en una muestra similar, una para el tiempo que ven televisión y otra para el consumo de alimentos no saludables. La encuesta fue aplicada en una sola fecha cada una, a aquellos alumnos que asistieron a clases y que tuvieron el formato de consentimiento informado firmado por sus padres. Se encontró que los alumnos en promedio vieron televisión más de 7 horas diarias. Los programas más vistos fueron los que estaban dirigidos a público mayor de 14 años. Los alimentos no saludables más publicitados fueron las galletas y bebidas azucaradas. El 90.8% de los alumnos recibía propinas, que en su gran mayoría compraban bebidas azucaradas y galletas. Se encontró asociación significativa entre los alimentos no saludables más vistos y el consumo de alimentos no saludables. El motivo más frecuente por el que compraron alimentos no saludables fue porque lo anuncian en televisión. Concluye que existe relación entre la publicidad televisiva y el consumo de alimentos no saludables en alumnos del nivel primario de la Institución Educativa Nº 7072 San Martín de Porres - Distrito de Villa el Salvador 2010.
Tesis

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Butcher, Margaret Miller. „McLuhan revisited : adaptive instructional strategies for interactive television /“. free to MU campus, to others for purchase, 2002. http://wwwlib.umi.com/cr/mo/fullcit?p3074382.

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31

Attick, Dennis G. „Experience, Knowledge, and Democracy: Television through a Deweyan Lens“. Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/eps_diss/30.

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While there have been numerous studies regarding television and its influence on modern life conducted in the past sixty years, there has not yet been a critique of television grounded in the work of John Dewey. John Dewey died when television was still a new technology; however, I believe that Dewey would have been critical of television had he lived to further experience it. One need only look to Dewey’s writings regarding mass communication and media to see that he was critical of how communication technologies influence human society. Television programming is nearly ubiquitous today and it requires ongoing inquiry as its influence is widespread and continues to grow. This dissertation extends television studies by developing a Deweyan critique of the medium. I assert in this dissertation that Dewey’s philosophy, especially his notions of experience, knowledge, and democracy can inform a current critique of television.

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Peruso, Bernard A. „A case study examining the process of engaging multi-ability high school students in a cross academic disciplines project to produce a teleplay“. Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1999. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.S.)--Kutztown University of Pennsylvania, 1999.
Source: Masters Abstracts International, Volume: 45-06, page: 2809. Typescript. Abstract precedes thesis as 2 preliminary leaves. Includes bibliographical references (leaves 55-56).

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Froeschle, Chad. „Identification of effective teaching strategies and methods that foster interaction via interactive television“. Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999froeschlec.pdf.

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Hutchins, Christine Elizabeth. „Contextual Analysis of Meaning Through Adolescent Viewing of Music Television“. The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu1392908720.

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Smith, Rebecca Graves. „Inservice training of rural special education professionals using interactive television : a case study /“. Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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Robinson, Muriel Anita. „An investigation of children reading print and television narratives“. Thesis, University College London (University of London), 1995. http://discovery.ucl.ac.uk/10006590/.

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This thesis is a study of the ways a group of primary school children read print and television narratives. It begins by exploring everyday views of reading and television, arguing that such views are not natural or universal but are culturally constructed. The thesis continues by presenting an alternative view of these two concepts drawn from the research literature, framed around the question "How do we read?". This looks at the respective roles of reader, text and community as considered by pedagogical, literary and media theory before examining existing research comparing reading and television viewing. The issues raised by this review are developed into a theoretical consideration of the relationship between language, thought and culture which argues for the pivotal role of narrative in this relationship and the role of narrative in the reading process, which it suggests should be seen as a social act. The presentation and analysis of data begins with a consideration of the social contexts in which the children in the study watch television and read, followed by an investigation of the expectations which the children bring to the viewing or reading process from these contexts and by a detailed analysis of the children's approaches when reading three television and three printed narratives. The conclusion argues that, despite the differences in the two media, children draw on their underlying knowledge of narrative to transcend these differences and so do use similar strategies in each situation. Most significant here is the collaborative nature of the children's responses and their use of modality features to adjust their expectations and interpretations. The thesis argues that recent contributions to the debate about pedagogy do not take sufficient account of children's prior knowledge as shown by this study and that teachers should be encouraged to extend their strategies for doing so.

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Calkins, David Richard. „YouTube is the New Tube: Identity, Power, and Creator-Consumer Relationships in a New Culture (Cottage) Industry“. Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/64174.

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YouTube is a new kind of media, offering new ways to search for meaning and identity in the digital information age. In this study, I explore how the struggle to establish meaning and identity is played out in this new cultural space, centering on amateur creators as they navigate tensions and test semiotic relationships with their productions online. I first situate YouTube within a larger context of cultural criticism that sees meaning as socially negotiated by consumers as active participants with cultural productions. I then discuss television as a cultural force and the effects of a new digital territory for these forces. By grounding my discussion in an understanding of media ecology that assumes a more varied and diverse collection of available cultural material will yield a healthier media ecology and thus healthier cultural subjects, I argue that YouTube is a positive intensification of television because it allows more viewers to participate in and more importantly participate in this media system. I then use two particular YouTube creators (Philip DeFranco and Hannah Hart) to demonstrate how these ideas are articulated in practice and how this process is not without its own problems.
Master of Arts

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Rotering, Britta. „Looping in the family and consumer education classroom“. Online version, 2009. http://www.uwstout.edu/lib/thesis/2009/2009roteringb.pdf.

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Heckman, Stuart J. „Consumer Risk Preferences and Higher Education Enrollment Decisions“. The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1404299902.

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Wong, Yuen-kin, und 黃元堅. „Attitudes of Hong Kong citizens towards the introduction of cable television“. Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31264554.

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Lewis, Margaret Susanne Jelinek. „Television literacy : comprehension of program content using closed-captions for the deaf /“. The Ohio State University, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487953204281916.

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Barnett, Bonnie Maureen. „Emotional awareness : using reality television as a tool for popular education“. Thesis, McGill University, 2005. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=98538.

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Despite being dismissed as low brow, nonsensical and a cheap form of entertainment, the present cultural phenomenon of reality television reveals a shared space where people are exposing more personalized, emotional aspects of themselves than typically seen in other genres of television programming or areas of contemporary public life. This recent trend of reality TV is both heightening and challenging many of the long-standing ethical debates over the boundaries between public and private, individual and collective as well as rational and emotional experience and needs to be considered within a pedagogical context. This study will explore reality television's position as a means of popular education, while attending to a broader social context of changing media and corresponding cultural shifts. A McLuhanesque study, this thesis will investigate what socio-cultural changes are occurring in our media environment as a result of our experiences within new media technologies.

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Khazaal, Natalie Michaylova. „Sectarianism, language, and language education in Lebanese theater, television, and film“. Diss., Restricted to subscribing institutions, 2007. http://proquest.umi.com/pqdweb?did=1467886891&sid=1&Fmt=2&clientId=1564&RQT=309&VName=PQD.

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Awotona, Dinah A. „An examination of the use of educational television in southern Nigeria its post independence status, with a proposal for advancement /“. Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1999. http://www.kutztown.edu/library/services/remote_access.asp.

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Thesis (M.S.)--Kutztown University of Pennsylvania, 1999.
Source: Masters Abstracts International, Volume: 45-06, page: 2704. Typescript. Abstract precedes thesis as preliminary leaves. Includes bibliographical references (leaves 34-35).

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McManus, Sarah E. „Influence of the CSI effect on education and mass media“. Master's thesis, University of Central Florida, 2010. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4595.

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Forensic science television shows, especially CSI: Crime Scene Investigation, have been said to influence the public's perception of how forensic science is used and create interest in studying forensic science and pursuing jobs in the field. This study investigates this claim through a variety of methods. First, definitions of the CSI effect are discussed, including how it was first used and mentioned in the media. Second, survey data from students in a forensic anthropology course regarding interest in forensic science media and educational and career choices are analyzed. Third, the number and debut dates of forensic science non-fiction books, novels, non-fiction television shows, and television dramas are investigated. Finally, a content analysis of the television show Bones is undertaken in order to understand how the forensic anthropology presented in this show differs from the actual practice of forensic anthropology. Results of this study indicate that, overall, students who wanted to pursue forensic science careers and graduate study did not watch more forensic science television shows and read more forensic science novels than those who did not want to pursue forensic science careers and graduate study. Also, based on the decreased interest in a number of forensic careers, it appears that respondents may have started the course with false perceptions regarding the actual job descriptions of these careers. Regarding the number and debut dates of forensic science media, this study found that the majority of non-fiction forensic anthropology books, non-fiction television shows, television dramas debuted after CSI appeared, corroborating the claim that CSI led to an increase in interest in forensic anthropology. In addition, this study found that while much of Bones is fictionalized for entertainment purposes, many of the techniques and analyses presented on the show have a peripheral basis in scientific methods.
ID: 029094425; System requirements: World Wide Web browser and PDF reader.; Mode of access: World Wide Web.; Thesis (M.A.)--University of Central Florida, 2010.; Includes bibliographical references (p. 129-130).
M.A.
Masters
Department of Anthropology
Sciences

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Wheeler, Kopf Diane Marie 1962. „Time on task observations in consumer and homemaking classrooms“. Thesis, The University of Arizona, 1994. http://hdl.handle.net/10150/278398.

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The purpose of this study was to determine teacher and program effectiveness in Consumer and Homemaking Programs in Arizona by using time on task as a measure. In effective program studies, the common critical variable was the individual teacher (Brophy, 1979; McGreal and McGreal, 1986). Teachers who were organized, started class on time and kept the students busy with relevant work maintained high time on task percentages. Using time on task as a measurement of effectiveness, the "Managing Learning Time" instrument (Halasz and Desy, 1984), was used. This study: determined that the majority of students were on task in Arizona Consumer and Homemaking Education classrooms. Time on task was affected more by teacher and classroom practices than by the course content. The focus of the on task behavior varied by subject matter. The majority of time was spent on theory, practice and basic skills in Consumer and Homemaking courses.

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Kakembo, Frederick. „How youth in Uganda experience televised HIV and AIDS education“. Thesis, University of Pretoria, 2010. http://hdl.handle.net/2263/27327.

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This study investigates how youth in Uganda experience televised HIV and AIDS educational programmes. Television is the medium that can be used to address the resurgence of HIV and AIDS in Uganda. The factors responsible for the resurgence include prevention fatigue and the saturation of HIV and AIDS messages in the media. The audio-visual component of television makes it possible to convey HIV and AIDS messages innovatively through education-entertainment. Despite its potential, television has not played a leading role in conveying HIV-related knowledge, skills, and attitudes to urban youths. The study required looking at the televised HIV and AIDS educational programmes from the perspective of young people. In line with the interpretivist and social constructivist framework, the primary source of information about the programmes is the experiences of young people who are the target audience. A qualitative research approach was used in the study and an instrumental case design in particular was employed in data collection. Data were collected through focus group discussions, personal interviews, document analyses and participant observations. Findings have revealed that young people can learn about HIV and AIDS from both educational programmes and television soaps. While they undergo sexual socialisation through television soaps, they have the capacity to distinguish between fiction, fantasy and reality. However, they dislike the didactic and authoritarian approaches that are used in the educational programmes. An important finding is that communication gaps characterise televised HIV and AIDS educational programmes. Some of the prevention messages and the values propagated by television HIV and AIDS education are detached from the experiences and world views of the youths. This could be attributed to insufficient knowledge on the part of HIV and AIDS educators regarding the way in which youth experience televised HIV and AIDS programmes.
Thesis (PhD)--University of Pretoria, 2010.
Early Childhood Education
unrestricted

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Wachter, N. (Nikola). „Consumer eduction in the “New Times”:a critical discourse analysis of a policy for consumer education in Germany (2013)“. Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201405161425.

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The interest in consumer education by international organizations as well as the German government has dramatically increased throughout the last ten years. At the same time the critical voices regarding the negative implications of consumption as a dominant cultural practice are getting louder. Here, the current economic consumption discourse as well as consumer education is argued to be colored by the neo-liberal ideology that contributes to social and environmental exploitation. As such critical research suggests that there is a need to engage more critically with the current promotion of consumer education that is predominantly educating students to function within the neo-liberal system instead of challenging it for the sake of collective well-being. Specifically for the German context different NGOs (foodwatch, LobbyControl) have pointed out to how the current promotion of consumer education in Germany is colored by economic argumentation. The objective of this qualitative study was to question and challenge the hegemonic ways of thinking about consumption and consumer education and to contribute to a more critical discussion of consumer education and its implications for the society. As social transformations are increasingly manifested through and visible in discourse in the ‘new times’ this study, therefore, analysed a policy for consumer education as a product of the ‘new times’ that was published in 2013 in Germany. The goal was to investigate which discourses the policy is drawing from, how they are worked together in the policy and whether the text is doing ideological work in terms of sustaining the current economization of society. The two main research questions were: 1. What discourses are included into the policy for consumer education and how are they ordered? 2. Does the text do ideological work in terms of working towards the stabilization and spread of neo-liberalism and consumerism? The study was conducted using Fairclough’s approach to Critical Discourse Analysis that draws from postmodern, poststructuralist as well as neo-marxist theories. It combines critical social science with sociolinguisticcs and as such offered a suitable framework for critically studying the policy text. By applying this methodological framework it was possible to combine the analysis of language, discourse and the social environment which are considered to be dialogically related to each other. This research showed that the education policy text draws on the neo-liberal, social-democrat and critical consumption discourse where it could be determined that the neo-liberal discourse is dominant and marginalizes the other discourses. Furthermore, it could be shown how the policy text fosters ideological transformation by partially promoting an education that works towards the spread of neo-liberal ideology. This ideological work is majorly achieved through fostering a lack of imagination and acceptance of current changes instead of offering view-points that also challenge the current transformations in society. As a result the policy fosters a consumer education that educates students to function within the system instead of drawing from the critical pedagogy discourse that calls for emancipation and empowerment for the sake of collective well-being. However, the policy is not entirely dedicated to the neo-liberal project and together with the insights from this research gives space for a more critical interpretation and implementation.

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Garvin, Mary-Jane. „Report on the consumer education course : Vancouver School District“. Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/28050.

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The purpose of the study was to examine the routine existence of the Consumer Education course within the Vancouver School District and to understand how micro, or school level influences contribute to changes in school subjects which have been mandated at the macro, or provincial level. A target population of 41 Vancouver Consumer Education teachers was identified, and semi-structured interviews were conducted with 23 of these teachers. Conclusions: Information obtained from these interviews concludes that the course-as-practiced differs significantly from the course-as-planned. This study concluded that the reinterpretation of the course is a result of two factors: 1. School-based support for the course varies from school to school. Generally, east side schools exhibit a higher level of support for the course than in the west side schools. 2. Ministry guidelines for the course do not offer clear course expectations and standards. Recommendations: Two recommendations were reached about the Consumer Education course: 1. Revision of Ministry guidelines is needed. The current state of the course is affected by the lack of direction given to this course. Province-wide expectations and standards should be clearly expressed, and methods to assess the degree of compliance need to be instituted. 2. The course would benefit from school-based support, in particular, establishment of a subject- constituency which would promote and protect the course.
Education, Faculty of
Curriculum and Pedagogy (EDCP), Department of
Graduate

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Umino, Tae. „Foreign language learning with self-instructional television materials : an exploratory study“. Thesis, University College London (University of London), 2002. http://discovery.ucl.ac.uk/10020387/.

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This thesis investigates second language (L2) learning with selfinstructional television (SITV) materials. It aims to explore: (1) how SITV materials can contribute to L2 learning; (2) the process of self-instruction involved in the use of SITV materials; and (3) a new methodological approach for investigating the use of SITV materials. The initial literature review considers self-instruction in general and learning involving self-instructional broadcast materials in particular, providing details also of two preliminary studies of Japanese students carried out by the author. The main study was designed to investigate, in an exploratory-interpretive fashion, the process whereby seven British adult learners studied Japanese using SITV materials over a fourteen-month period consisting of four phases. Phase 1 revealed features of SITV materials learners find salient while viewing SITV lessons. It was also found that the learners' focus shifted from surface features of the materials to content and onto their own learning process, and that this development accompanied changes in the way they studied with the materials. This led me to carry out a second literature review, on learner strategies. The research in Phase 2 focussed on learners' strategy use while viewing SITV lessons, revealing the types of strategies learners use as well as variability in strategy use according to the lesson, with implications for strategy research more generally. In Phases 3 and 4, which were motivated by the learners themselves, I had the chance to observe what they would do if left on their own. In Phase 4, learners formed a semi-autonomous learning group and together invented creative activities of their own to fulfill their needs and shared strategies to overcome their common problems. On the basis of these findings, the thesis concludes with an overall discussion of the role of SITV materials in L2 learning, the process of materialscentred self-instruction, and issues of research methodology, as well as pedagogical and methodological implications. Directions for future research are also suggested.

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