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Ortiz-Sobrino, Miguel-Ángel. „Television, globalization and social change“. Comunicar 13, Nr. 25 (01.10.2005): 79–85. http://dx.doi.org/10.3916/c25-2005-011.
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XXI Century television is undergoing a process of transformation. New actors, new products and new ways of consuming television are on the lookout. Interactivity will make the traditional concept of television disappear. Television viewers can design their own grids independently of the operator’s schedule. The convergence of television and computer, Internet, telephone and video games bring us a new concept of television. Television faces two big transformations: digital transformation and that of the concept of «general public». The computer, the computer screen, has the calling of turning into a reception screen in which both computer and television functions fuse. Latest generation mobile telephony is integrating itself is this multimedia complex, in connection with television. Future television cannot dissociate from the Internet. La televisión del siglo XXI está en proceso de transformación. Nuevos actores, nuevos productos y nuevas formas de consumir televisión se atisban en el horizonte. La interactividad con la televisión hará desaparecer el concepto de televisión tradicional. El telespectador puede confeccionar sus propias parrillas, independientemente de la programación del operador. La convergencia de la televisión con el ordenador, Internet, el teléfono y los videojuegos nos llevan a un nuevo concepto de la televisión. La televisión se enfrenta a dos grandes transformaciones: la transformación digital y del concepto «público general». La nueva televisión propiciará una nueva forma de ver la televisión, en la que el espectador se olvidará del mundo para dialogar con la máquina e incluso, tomar decisiones que afecten a la programación. El anunciado apagón digital, previsto en España para 2010, va a revolucionar el panorama televisivo español. La oferta se ampliará y se sumará a la oferta del cable, satélite y teléfono. Se ampliarán las ofertas de televisión de pago. Estaremos ante un panorama absolutamente cambiante.
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I.Yu., SVINAREV. „TRANSPARENT PIG FARM: CONSUMER EDUCATION“. PIG-BREEDING, Nr. 5 (2021): 4–9. http://dx.doi.org/10.37925/0039-713x-2021-5-4-9.
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Over the past 10 to 15 years, there has been a significant change in people's access to information. The need for food producers to understand consumers and their motivation when choosing a product has increased. The article compares consumer preferences in the United States and Russia. Specific examples are used to analyze the difference in the perception of visual information depending on the experience and knowledge of the biological characteristics of pigs. The 9 most relevant issues of educational work, including: environmental protection measures, measures to reduce odors, production in the open air and indoors, fixed or free maintenance of pregnant sows, castration, cutting of tails, grinding of fangs, the practice of using antibiotics, the practice of using growth stimulants, the nature of rapid growth and achieving slaughter condition, animal welfare. The answers to most of the above questions are contained in the information and technical handbook of the Best Available Technologies Intensive Pig Breeding, which was put into effect in the Russian Federation in December 2017. As the main tools for information communication with the consumer, it is proposed to use more actively social networks, company websites on the Internet, television and radio, publications in the press, agrotourism, agricultural classes and agricultural classes in schools.
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Kabakcı, Dilek, Soner Çankaya, Gökhan Akdeniz und Engin Derebaşı. „Effects of Honey Sales Performed via Television Commercials on Consumers’ Buying Behavior“. Turkish Journal of Agriculture - Food Science and Technology 8, Nr. 11 (25.11.2020): 2330–33. http://dx.doi.org/10.24925/turjaf.v8i11.2330-2333.3312.
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Honey is the most known and consumed bee product by consumers. Therefore, from the past to the present, the investigation of the factors affecting the supply and consumption of honey has been on the agenda of the researchers. For this purpose, in our survey study, the effects of honey sales carried out via television channels (commercials) on consumers were investigated. According to the survey results, it was determined that 87.91% of consumers had a negative view about honey sales performed via television, 3.54% had a positive opinion, and 8.55% had no opinion on the issue. It was found that 5.83% of consumers bought honey through television commercials, and the education, income, gender and number of individuals in their households have an effect on the tendency to buy honey. Regarding the exposing of companies selling fake or adulterated honey by the Ministry of Agriculture and Forestry, results showed that this situation positively affected 54.53 of consumers in terms of trust in honey positively, affected 13.30% of consumers negatively, and did not affect 13.30% of consumers in any way. As a result, deceptive honey commercials lead to consumer abuse and create an environment of distrust of honey. In order to minimize speculation on honey, it is seen necessary to increase deterrent penalties for businesses that lead to unfair competition.
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Ugalde, Leire, Juan-Ignacio Martínez-de-Morentín und Concepción Medrano-Samaniego. „Adolescents’ TV viewing patterns in the digital era: A cross-cultural study“. Comunicar 25, Nr. 50 (01.01.2017): 67–76. http://dx.doi.org/10.3916/c50-2017-06.
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The deep-rooted changes that have taken place in the media world over recent years have brought about changes in both television itself and in the relationships established with this medium. Consequently, it is important to understand how young people watch television today, in order to design strategies to help them develop the capacities they require to ensure responsible use. With this aim, the present study analyzes the television viewing habits of 553 adolescents (267 boys and 286 girls), aged between 14 and 19, from Ireland, Spain and Mexico. Through the implementation of two questionnaires (CH-TV 0.2 and VAL-TV 0.2), four viewing patterns were detected that can be generalized to all the contexts studied. Two of these patterns clearly distinguish between boys (critical-cultural) and girls (social-conversational), with boys viewing more cultural and information-oriented programs, and girls tending to watch shows with a view to talking about them later with their friends. Two of the variables which best distinguish between the other two patterns identified are the perception of a conflictive climate (conflictive-passive viewing) and the perception of responsible parental mediation (committed-positive viewing). Moreover, preferred television genre was found to be the factor with the greatest discriminatory power in relation to these patterns, while time spent watching television, perceived realism and cultural context were not found to be significant. Los profundos cambios acaecidos en la configuración del contexto mediático en los últimos tiempos, han generado cambios tanto en el medio televisivo como en las relaciones establecidas con él. Es por ello que, resulta necesario conocer cómo consumen la televisión los jóvenes actuales en aras de crear estrategias que ayuden a capacitarlos en la utilización de este medio. Con este fin, en esta investigación se han estudiado las pautas de consumo televisivo de 553 adolescentes (267 chicos y 286 chicas) de Irlanda, España y México, de edades comprendidas entre 14 y 19 años. Mediante la aplicación de dos cuestionarios (CH-TV 0.2 y VAL-TV 0.2), se han podido detectar cuatro pautas de consumo generalizables a todos los contextos estudiados. Dos de estas pautas, diferencian el consumo entre hombres (Crítico-Cultural) y mujeres (Social-Conversacional), siendo ellos los que realizan un consumo más cultural e informativo y ellas, más dirigido a entablar conversación con sus amistades. En lo que a las otras dos pautas se refiere, la percepción de un clima conflictivo (consumo Conflictivo-Pasivo) o la de una mediación responsable (consumo Comprometido-Positivo) son algunas de las variables que marcan las diferencias. Además, se han detectado aquellos factores que presentan mayor poder discriminativo en la configuración de estas pautas, siendo la preferencia mostrada hacia los géneros televisivos el factor más discriminante entre los estudiados. Sin embargo, la permanencia, el realismo percibido y el contexto cultural no han resultado ser determinantes.
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Pokharel, Prakash. „Impact of Television Advertising of Cosmetic Products on Consumer Behavior“. KMC Research Journal 1, Nr. 1 (29.06.2017): 57–75. http://dx.doi.org/10.3126/kmcrj.v1i1.28246.
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The main objective of this research is to analyze the general impact of television advertising on consumer behavior with reference to Sunsilk Shampoo. Many people use advertising at some time in their life. Some may use it privately while others may use in business. And many people respond to advertisements. They enjoy the choices available to them in every sphere of life (Kotler, 1994:24). It is one of the major tools that companies use to persuade target buyers and publics to buy their products or services. In this scenario researcher takes Survey research design as a methodology. In this study media of advertising and impact of television advertising have been evaluated. Data used in this study are only primary in nature. The required data are collected through the questionnaire survey among the people of different age groups, gender, different education group etc. covering the consumer of urban area. According to the findings it can be concluded that majority of the people have television watching habits and out of them women are more curious in television then men which indicated that television advertisement is more popular means of advertisement.
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Lozano-Rendón, José Carlos. „Foreign film and television consumption and appropriation by Latin American audiences“. Comunicar 15, Nr. 30 (01.03.2008): 67–72. http://dx.doi.org/10.3916/c30-2008-01-010.
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Empirical research on patterns of consumption and appropriation of foreign television and film on Mexican audiences in particular, and Latin American audiences in general, are scarce despite the long tradition of cultural imperialism and supply of foreign content studies. This article discusses the tendency of Latin American culturalists to avoid the study of the ideological readings of foreign audiovisual messages, and reviews the relevance of proposals like «cultural proximity» as a tool for understanding Mexican and Latin American audience’s patterns of television consumption.Los estudios empíricos de recepción sobre los patrones de consumo y apropiación de cine y televisión extranjera por parte de las audiencias mexicanas, en particular, y latinoamericanas, en general, son casi inexistentes a pesar de la larga tradición del imperialismo cultural y los diagnósticos de oferta que han proliferado en los últimos años. Este artículo discute la tendencia de los culturalistas latinoamericanos a no estudiar directamente las lecturas ideológicas de los mensajes audiovisuales extranjeros, y revisa la utilidad de propuestas como la de la «proximidad cultural» en tanto herramientas para entender los patrones de consumo televisivo de las audiencias mexicanas y de América Latina en general.
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Sevillano-García, María Luisa, María del Pilar González-Flores und Luis Rey-Yedra. „Television, Attitudes, and Drugs in Adolescents: Research on their Effects“. Comunicar 17, Nr. 33 (01.10.2009): 185–92. http://dx.doi.org/10.3916/c33-2009-03-010.
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Studies related to the use of addictive substances usually reflect the point of view of consumers. In this paper we present a qualitative analysis of the answers of non-users related to the impact of television on their attitudes and behaviour. This article is the result of extensive research carried out in the city of Xalapa, Veracruz, Mexico that aimed to describe the relationship between television and the identification and promotion of values that protect the city’s teenagers from drug use. The data obtained provide those in charge of television programming with suggestions from the teenagers to help them stay drug-free. Los estudios relacionados con el uso de sustancias adictivas recaban, habitualmente, la opinión de los consumidores. En este trabajo presentamos un análisis cualitativo de las respuestas de los usuarios respecto de la incidencia de la televisión en su comportamiento y actitudes. Es fruto de una investigación realizada en la ciudad de Xalapa, Veracruz (México) que tuvo la finalidad de describir la relación que guarda la televisión con la identificación y promoción de los valores que protegen a los adolescentes de la localidad del uso de drogas. Los datos obtenidos ofrecen a los encargados de la programación televisiva las sugerencias emanadas de los propios adolescentes, obtenidas de forma científica para ayudarlos a mantenerse al margen de las drogas.
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Quintana-Garzón, Rafael. „The responsibility of television programme planners“. Comunicar 13, Nr. 25 (01.10.2005): 243–46. http://dx.doi.org/10.3916/c25-2005-034.
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The discussion about the quality of television contents, which has so strongly arisen in recent years, provides both elements for optimism and aspects that foster a sceptical position at the same time. The good intentions of improving programmes and of protecting children and youngsters, which were stated in the self-regulation rules signed in Spain in December of 2004, have come to nothing in the first months. The breaches of the code are frequent. Programme planners do not fully assume their responsibility and they blame external factors (such as the audience, the necessity of income from advertising or the lack of creativity) for the low quality of television products. It is appropriate to introduce the falsehood of such arguments on this point of the debate and to recall that television companies are the owners of the television that we consume. The possibilities of change will depend on the pressure that we, the users, are capable of exerting. El debate acerca de la calidad de los contenidos televisivos, que con tanta fuerza se ha generado en los últimos años, aporta elementos para el optimismo a la vez que aspectos que alimentan una posición escéptica. Los buenos propósitos de mejorar la programación y proteger a la infancia y la juventud, expresados en el Código de Autorregulación firmado en España en diciembre de 2004, se han visto frustrados en los primeros meses. Los incumplimientos del Código son numerosos. Los programadores no acaban de asumir su responsabilidad y echan la culpa a factores externos (audiencia, necesidad de ingresos publicitarios o falta de creatividad) para justificar la baja calidad de los productos televisivos. Resulta oportuno introducir en este punto del debate la falsedad de tales argumentaciones y recordar que los emisores son los dueños de la televisión que consumimos. Las posibilidades de cambio dependerán de la presión que seamos capaces de ejercer los usuarios.
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Hillock, David A., und Brenda R. Simons. „Oklahoma Gardening—Extension Horticulture Education Through Television“. HortScience 33, Nr. 3 (Juni 1998): 507f—508. http://dx.doi.org/10.21273/hortsci.33.3.507f.
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In an era of shrinking Extension resources the question of how to reach large audiences with horticulture information is a pressing concern. Now in its 23rd year, Oklahoma Gardening is an example of spreading Extension information to large audiences through television. Oklahoma Gardening is produced cooperatively by the Oklahoma Cooperative Extension Service, the Dept. of Horticulture and Landscape Architecture, and the Dept. of Ag. Education, Communication, 4-H and Youth Development. The show offers traditional how-to information about gardening, lawn care, and landscaping, as well as up-to-date university research on horticulture. Extension specialists from other disciplines such as entomology, plant pathology, human environmental sciences, and soils frequently contribute to the show fostering cooperation between these programs. Weekly, Oklahoma Gardening reaches more than 175,000 viewers in Oklahoma and surrounding states. County Extension Educators are kept informed of programming and provided with support materials for each weekly show. They are also encouraged to provide input as to content and needs in their particular area of the state. In addition, consumer horticulture programming and show content are closely tied and the show serves as a bulletin board for horticulture related events coordinated by the extension service.
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Pindado-Pindado, Julián. „Archetype and reality on TV: Quality, formats and representation“. Comunicar 13, Nr. 25 (01.10.2005): 101–8. http://dx.doi.org/10.3916/c25-2005-014.
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This article arises from some conclusions of the «Wise´s Report » and examines the difficulties to obtain a quality TV at the moment. Data demonstrate that the audiences consume a lot of popular entertainment This fact proves that the way towards a quality TV is very difficult, after years of television channels modelling the audience´s tastes. It is necessary to start from the TV current reality to obtain a formative and cultural TV that includes the experience of «telephiles» generations. If these generations prefer entertainment formats, these formats must be used for an education in values. El «Informe de los sabios» constituye el punto de partida de este artículo en el que se examina la dificultad que entraña conseguir una televisión de calidad en el momento presente. Los datos demuestran que la audiencia es una gran consumidora de entretenimiento popular, lo que dificulta el camino hacia una televisión de calidad tras años de modelación de gustos por parte de los operadores televisivos. Ello plantea la necesidad de partir de la realidad televisiva actual para conseguir unos mínimos de televisión formativa y cultural que tengan en cuenta la experiencia de las generaciones «teléfilas». Si estas generaciones prefieren formatos de entretenimiento, éstos deben aprovecharse para una educación en valores referidos a la representación del otro.
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Domazet, Ivana S., Ines Đokić und Olja Milovanov. „The Influence of advertising media on brand awareness“. Management:Journal of Sustainable Business and Management Solutions in Emerging Economies 23, Nr. 1 (27.10.2017): 13. http://dx.doi.org/10.7595/management.fon.2017.0022.
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In modern business conditions, the company sends its promotional message through various instruments of promotion, and therefore the different media. One of the instruments of promotion is economic propaganda (advertising), which uses a number of media such as television, radio, newspapers, billboards, Internet and others. By using various media, the company affects the consumer awareness of the brand, spreads information about themselves and the brand, educates consumers, creates a brand image and the like. The aim of this study is to investigate the influence of different media of advertising on consumer awareness of the brand, as well as to investigate that influence in the context of socio-demographic characteristics of respondents. The methods used in the work are historical and research (field and online) methods and include a total of 690 respondents from Serbia in the period February-April 2017. For data analysis, we used the independent-samples t-test and the Spearman’s rank correlation coefficient. The results showed that television has the strongest impact on brand awareness. The Internet and billboards follow, while the weakest effect is that of newspapers and radio. Results show that in the context of gender, age, education and income of respondents, there are reasons to analyze the impact of television, radio, newspapers, billboards and the Internet to consumer awareness of the brand in a different manner. The contribution of the thesis is also reflected in the fact that, on the basis of the obtained results, the authors give recommendations, when it comes to perception and brand awareness, on the media that are an adequate promotional instrument for a particular segment of consumers.
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Espinosa-Bayal, María-Ángeles, Esperanza Ochaíta-Alderete und Héctor Gutiérrez-Rodríguez. „Adolescent television consumers: Self-perceptions about their rights“. Comunicar 22, Nr. 43 (01.07.2014): 181–88. http://dx.doi.org/10.3916/c43-2014-18.
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The paper analyses the perceptions of a representative sample of the Spanish population aged between 12 and 18 with respect to the protection of their rights by television channels. To this end, a survey was distributed with 59 questions designed specifically for much wider research to analyse the opinion of minors on the protection of their rights on television and the Internet. No question in the survey referred to specific channels or programmes identified by the researchers and the information on these arose from the adolescents’ own opinions. The results presented refer to data on television and, more specifically, the respect of the fundamental rights of television viewers in general and those of minors in particular. From these results, we can conclude that adolescents clearly perceive the infringement of the following rights: equality, dignity and privacy; objective, accurate and pluralistic information; free expression and opinion – particularly when this refers to children. Likewise, they demonstrate a critical position which rejects types of programmes that do not respect their rights. Researchers propose that this critical ability of younger viewers be utilised from a dual perspective: on the one hand to create a school of citizenship and, secondly, to encourage social change to bring about a more just and equitable society. El artículo analiza la percepción que tiene una muestra representativa de la población española de entre 12 y 18 años sobre la protección de sus derechos en las cadenas de televisión. Para conseguir este objetivo, se aplicó un cuestionario de 59 preguntas diseñado para una investigación más amplia en la que se analizaba la opinión de los menores sobre la protección de sus derechos en la televisión y en Internet. Ninguna pregunta del cuestionario se refería a cadenas o programas concretos identificados por los investigadores y la información sobre estos partía de la propia opinión de los adolescentes. Los resultados que se presentan se refieren a los datos sobre televisión y, más concretamente, al respeto por los derechos fundamentales de los telespectadores en general, y de los de los menores en particular. De estos resultados se concluye que los adolescentes perciben claramente la vulneración de los derechos de igualdad, dignidad e intimidad, a la información objetiva veraz y plural y a la libre expresión y opinión –especialmente cuando ésta se refiere a los niños–. Igualmente muestran una postura crítica y de rechazo hacia los tipos de programas que no respetan sus derechos. Se propone utilizar esta capacidad crítica de los telespectadores desde una doble perspectiva: por una parte para crear escuela de ciudadanía y, por otra, para generar una sociedad más justa y equitativa.
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Skouteris, Helen, Michael Do, Leonie Rutherford, Amy Cutter-Mackenzie und Susan Edwards. „Call for Research – The Consuming Child-in-Context in Unhealthy and Unsustainable Times“. Australian Journal of Environmental Education 26 (2010): 33–45. http://dx.doi.org/10.1017/s0814062600000811.
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AbstractChildhood obesity is a highly complex issue with serious health and environmental implications. It has been postulated that young children (preschool-aged in particular) are able to internalise positive environmental beliefs. Applying a socioecological theoretical perspective, in this discussion paper we argue that although children may internalise such beliefs, they commonly behave in ways that contradict these beliefs as demonstrated by their consumer choices. The media directly influences these consumer choices and growing evidence suggests that media exposure (particularly commercial television viewing) may be a significant “player” in the prediction of childhood obesity. However, there is still debate as to whether childhood obesity is caused by digital media use per se or whether other factors mediate this relationship. Growing evidence suggests that researchers should examine whether different types of content have conflicting influences on a child's consumer choices and, by extension, obesity. The extent to which young children connect their consumer choices and the sustainability of the produces they consume with their overall health and wellbeing has not previously been researched. To these ends, we call for further research on this socioecological phenomenon among young children, particularly with respect to the influence of digital media use on a child's consumer behaviours.
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Ledford, Christy J. W. „Content Analysis of Internet Marketing Strategies: How Pharmaceutical Companies Communicate about Contraceptives with Consumers Online“. Social Marketing Quarterly 15, Nr. 1_suppl (März 2009): 55–71. http://dx.doi.org/10.1080/15245000903038308.
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As the Internet has grown as a powerful source for consumer health information seekers, it has also become a commercial tool for marketing health products and services. Along with direct-to-consumer television and print advertising, websites present consumers with prescription drug options outside the context of the clinic. While consumers who encounter health product commercials in television and print are likely to recognize their promotional nature, when they seek health information on the Internet, the distinctions between marketing and health education may be blurred. Recognizing women as a primary target of this marketing, the social amplification of risk framework and elaboration likelihood model guided a content analysis of ten promotional contraceptive websites, sponsored by pharmaceutical companies. Overall, the websites promoted physiological advantages other than the effectiveness of the contraceptive itself, convenience, and the drugs' relative lower risk as compared to other forms of contraception. Websites presented risk information in text smaller than the majority of text and at the end of the webpage, requiring the user to scroll down to view the information. The websites also presented content and design strategies that social marketers can employ in the design of public health websites, such as the expert and peer sources presented, ethnic diversity of women depicted, and the plain language, nonbranded website addresses used.
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Singh, Parvinder Pal, und Harpreet Singh Chahal. „Consumers Attitude Towards Controversial Television Commercials and Its Impact on Purchase Intentions“. Management and Labour Studies 45, Nr. 1 (20.12.2019): 118–41. http://dx.doi.org/10.1177/0258042x19890242.
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Television commercials have been the main medium for advertising products/services/ideas to the masses. However, the use of controversial advertisements has shown a manyfold increase in the recent past. Controversial advertisements can be beneficial or harmful for the product; depending on how the target audience perceives them. Even though such advertisements may cause offense to a certain consumer group(s), but advertisers still don’t refrain from using such advertisements to market their or their clients’ product offerings in different segments namely products/services/ideas. Although the majority of research on consumer’s behaviour towards controversial advertisements has been reported from Western countries, very little is known in Asian perspective. In the present study, we attempted to analyze the Indian perspective of consumer’s attitude towards controversial television advertisements based on a survey of 609 respondents (312 males and 297 females). The results obtained indicated ‘political advertisements’ as the most controversial offering to be advertised on television. Consumers were found to be more offended with advertisements where ‘nudity’ was used as the main execution technique. Attitude of consumers towards controversial advertisements and their effect on purchasing behaviour were found clearly correlated to demographic variables including age, education and gender.
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Edwards, Daenya T., Bhavna Shroff, Steven J. Lindauer, Chad E. Fowler und Eser Tufekci. „Media Advertising Effects on Consumer Perception of Orthodontic Treatment Quality“. Angle Orthodontist 78, Nr. 5 (01.09.2008): 771–77. http://dx.doi.org/10.2319/083106-357.1.
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Abstract Objective: To determine the effect of media advertising on consumer perception of orthodontic treatment quality. Materials and Methods: A survey instrument was designed to evaluate factors influencing consumer selection of an orthodontist and consumer perception of different forms of media advertising (radio, television, newspaper, magazine, direct mail, and billboard) by orthodontic practices. The surveys were distributed by eight orthodontic offices in and around the Richmond, Virginia area. The survey return rate was 97%. Results: Respondents most often cited dentist and patient referrals as how they learned of the orthodontic practices they visited (50% to 57%). A caring attitude and good practitioner reputation were the top reasons influencing actual selection of an orthodontist (53% and 49%, respectively). Of respondents, 14% to 24% felt that advertising orthodontists would offer a lower quality of care than nonadvertising orthodontists. Newspaper, magazine, and direct mail advertisements were viewed more favorably than radio, television, and billboard advertisements. Chi-square analyses revealed few statistically significant differences in perception between different income and education groups. Conclusions: The majority of patients do not perceive advertising to reflect poorly on the quality of orthodontic care. However, patients with different income and education levels perceive media advertising differently.
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Camacho-Ordóñez, Rafael. „Quality television: distinctiveness and audience“. Comunicar 13, Nr. 25 (01.10.2005): 29–32. http://dx.doi.org/10.3916/c25-2005-004.
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In the endless debate about quality television, we should first deal with the definition of quality, with its investigation and evaluation and with the exigible conditions to achieve it. From this point, we think that the key lies in the idea of audiences as a whole of citizens, not just as mere consumers or users. This simple affirmation gives place to very important consequences for the triple classical function of PSBs (Public Service Broadcasters), which is to inform, educate and entertain. Quality is assured always that PSB does its duty as a public service, to which it has been encomended. Thus, it must provide diversity and reach a broad audience, with a guarantee of respect to the principles subject to law. Additionally, society needs to be taught to watch television and to understand this media. En el inagotable debate sobre la televisión de calidad, se trataría primero de precisar qué es la calidad, cómo se debe investigar y evaluar, y qué condiciones son exigibles para asegurarla. A partir de ahí, creemos que la clave reside en la consideración del público como conjunto de ciudadanos, no como consumidores o usuarios. De esta simple declaración derivan consecuencias muy importantes para la triple función clásica de la televisión pública: informar, formar y entretener. El mejor exponente de la calidad es el cumplimiento de la misión de servicio público que tiene encomendada la televisión pública. Y para ello debe asegurar la diversidad y llegar a amplias audiencias, garantizando el respeto a los principios fijados por la ley. Es fundamental educar, enseñar a ver la televisión y a entender el medio.
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Méndez-Garrido, Juan Manuel, und Manuel Monescillo-Palomo. „Guidance education to improve the use of mediatic contents“. Comunicar 10, Nr. 20 (01.03.2003): 21–30. http://dx.doi.org/10.3916/c20-2003-04.
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This paper pretends to show the important role that must be played by guidance in different programmes designed to learn consumers to acquire a critical view over mass media, especially television. Besides, it explains how teaching institutions haven´t goEn este artículo los autores pretenden resaltar la trascendencia de la orientación y acción tutorial a través de programas en la formación de consumidores y lectores críticos de los mensajes expandidos en los medios de comunicación, en especial los difundidos por la televisión. En él, se muestran las carencias que se dan en esta temática en los centros educativos y en la formación del profesorado, aportándose ideas, propuestas prácticas y ejemplificaciones que puedan servir de referencia para potenciar la intervención orientadora y educativa en la educación en medios de comunicación.
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Rai, Bharat. „The Effect of Demographic Factors on Consumer Purchase Intention in Buying Television Set in Kathmandu Valley: An Empirical Study“. Pravaha 25, Nr. 1 (09.10.2020): 23–32. http://dx.doi.org/10.3126/pravaha.v25i1.31871.
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The main objective of the research is to identify the impact of demographic factors on purchase intention. The study examine whether there is any significant differences on consumers’ purchase intention of television across gender, age groups and education level. Primary data has been used in the study. The structured questionnaire has been used for collection of primary data. Convenient sampling technique has been used to collect information from the respondents and 394respondents have been taken from customers buying Television in Kathmandu. The sampling location for the research has been allocated in show room, colleges and houses in Kathmandu. Age, gender and level of education have been taken as independent variables and purchase intention has been taken as dependent variable. Percentage has been used to analyze the purchase intention of respondents; independent sample t-test and ANOVA Test have been used to analyze the collected data and to draw valid conclusions by using SPSS. The result of independent sample t-test showed that there is no significant difference on purchase intention between male and female in buying television in Nepalese market. The result of ANOVA Test showed that there is no significant difference on purchase intention among different age groups. But the result of ANOVA Test showed that there is significant difference on purchase intention among different level of education.
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Boza-Osuna, José. „Viewers associations in quality television construction“. Comunicar 13, Nr. 25 (01.10.2005): 109–15. http://dx.doi.org/10.3916/c25-2005-015.
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The false and negative image of the audiovisual association movement stems in part from the associations themselves. The difficulties we encounter in our work are related to the complex audiovisual world (complex and kaleidoscopic product, psychologically complex relations between consumer and media, market of enormous dimensions and complex opacity). The cultural character of the product relates it to the delicate world of free expression all the while separating it from other audiovisual products share its enormous potential for socialization. In this context, the associations must learn to offer our service to society. La sociedad actual ha generado un cliché falso del asociacionismo audiovisual alimentado en parte por las propias asociaciones. No es nada fácil precisar ni el objeto, ni el sujeto del Asociacionismo audiovisual que afronta un producto muy complejo, poliédrico, multiforme; en un ámbito social de enorme envergadura, inabarcable y de dificilísimo análisis; y representando a un consumidor que ni siquiera sabe que lo es. No hay para el consumidor una marca identificable que no sea la marca televisión. El producto es, además, cultural y, por tanto, sometido a las leyes de la libertad de expresión. Sin embargo, frente a otros productos culturales de parecida naturaleza, la televisión es el más poderoso elemento socializador que exige por tanto un tratamiento social, educativo y jurídico completamente diferenciado para la consecución del bien común.
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Ariff Abdul Latiff, Zul, Intan Zawani Othman und Nursalwani Muhamad. „A Longitudinal Study of Factors Explaining Attitude of Organic Foods“. International Journal of Community Development and Management Studies 2 (2018): 121–29. http://dx.doi.org/10.31355/34.
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NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................................. The objective of this study is, for a given set demographics, to investigate the effect of knowledge, awareness and perception of consumers on the attitude/preferences of consumers for organic product in Kelantan. Background................................................................................................................................................................................................. Organic foods are food products which are free from any chemicals and are safe to be consumed by consumers. The consumers are getting more health conscious and the awareness about the harmful effects of chemical is incrassating. However, the trend towards purchasing organic food is now growing among Malaysians. This leads to the decline of market growth and therefore there is a need to study consumer attitude towards organic food. Methodology................................................................................................................................................................................................. This study predicts consumer attitude based on their awareness, knowledge and perception. Data was collected through a self-administered questionnaire where 144 consumers where randomly selected in the supermarkets. The data were analyzed by using descriptive analysis and regression analysis to test the hypotheses. Contribution................................................................................................................................................................................................. This paper studies the effect of demographic factor, knowledge, perception, awareness on the attitude of consumers with respect to organic foods in Kelantan. This research demonstrates the critical role of knowledge and education in shaping the attitude towards organic food.This research is useful to fill the gaps in the Malaysian literature regarding the importance of the knowledge and its relationship with the attitude. Findings....................................................................................................................................................................................................... The findings suggested the significant and positive relationship between knowledge, education level, occupation sector and the respondents’ attitude towards organic food. Recommendations for Practitioners: The consumer knowledge about the benefits of organic foods in Malaysia should be promoted more through television and social media as this influences their attitude when purchasing organic foods at the market. The quantity and the availability of the organic foods should be based on the demand of the consumers. The government should promote the benefits of organic foods to consumers more often to change their perceptions about organic foods in Malaysia. Recommendation for Researchers............................................................................................................................................................... More studies can be done regarding the behavior and intention of consumers with respect to organic foods either in Kelantan or other states in Malaysia. Impact on Society.......................................................................................................................................................................................... The findings can help consumers in understanding the benefits and advantage of organic foods toward health. Hence, all parties, including the government, policy makers and manufacturers should encourage and grow consumer interest in organic food by making the food more accessible and available. Future Research.............................................................................................................................................................................................. This study focuses on Kelantan only and does not represent other states. Due to this, further research is required in order to generalize the findings of this study aimed at determining the effect of demographic factors on the behavior of consumers with respect to organic foods.
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McElroy, Ruth. „Mediating home in an age of austerity: The values of British property television“. European Journal of Cultural Studies 20, Nr. 5 (29.04.2017): 525–42. http://dx.doi.org/10.1177/1367549417701758.
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Lifestyle television provides a dramatic space in popular culture where the values of neoliberalism are articulated, enacted and sometimes contested. The ideological reliance of this consumer-driven form of television on financial markets and economic growth has posed a significant challenge for programme-makers in the post-crisis recessionary era. This article explores the myriad ways in which British property television has responded to the global financial crisis, particularly as it has been framed discursively as a new age of austerity. Austerity is understood here as an ideological formation that mobilises a selective version of 20th-century British history in order to establish continuity of national values of thrift, poverty and collective stoicism that are seen to characterise a cohesive, British response to a crisis that emerges from external forces. The article charts the contradictions that become evident when the financial and ideological system upon which the property TV genre is reliant are being undermined. Although UK consumers’ access to mortgages has been a casualty of the crisis, the aspiration to home-ownership in Britain has survived relatively unscathed. This article illustrates how these contradictions are played out on-screen in diverse iterations of the property TV genre transmitted by British public service broadcasters, including new domestic craft series presented by property gurus. It argues that the genre, as a cultural and industrial artefact, is remarkably adaptable to new economic and ideological circumstances.
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Mizfar, Fityan, und Aldon Sinaga. „ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN KOPI INSTAN“. SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 11, Nr. 2 (04.09.2017): 175. http://dx.doi.org/10.20961/sepa.v11i2.14172.
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Coffee (Coffea sp), has an important role as a significant influence in live and livelihood of majority community as well as foreign exchange earner for state. It is known that coffee is one of flagship products in Indonesian commodities, noted that Indonesia is one of the world's largest coffee exporting nation. Instant coffee which is available at this time has been accepted by community which is caused by two factors.First, manufacturers build consumer perceptions that the products are kind of instant coffee beverage that offers practicality in its presentation, and not leaving a coarse powder or residue when drunk. Second, intelligence producers through advertising, where instant coffee is identical with urban culture, modern society, and people who are always busy with various kinds of work which spends time. The research goal was to identify the factors influencing consumer decision in buying instant coffee, especially coffee consumers on internet social networking users, by using Quota NonProbabilistic Sampling. The data analysis in this study used multiple regression analysis. The population was the entire of social networking users both personal and group. The results showed that the factors influencing consumer decisions in buying instant coffee were: sex (1.555), duration of activity or working hours (0.933), education (0.198), and information (0.928). Sex factor (1.555) was dominant to influence consumer decisions in buying instant coffee. This occurred because there was psychological aspect that could pose great effects. It is recommended for entrepreneurs in marketing products through television media to be more enhanced because most consumers find out information about coffee through the media. And for further researchers, it is expected to examine other factors that may affect consumers in making decision in buying instant coffee.
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Santibáñez-Velilla, Josefina. „Televisión y consumo de golosinas“. Comunicar 9, Nr. 18 (01.03.2002): 179–86. http://dx.doi.org/10.3916/c18-2002-29.
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The action of sweets and soft drinks advertisements over children motivates the initiation into behaviors of consumption, necessity, maintenace and persistence. It is necessary to forbid the broadcast of advertisements of sweets and food items that are considered harmful for health on television programs that are usually watched by children under twelve. This paper said the effects of consuming certain additives are difficult to determine by means of toxicological studies. The multiple and possible reactions among the different substances involved are unpredictable. La acción publicitaria de golosinas y refrescos sobre los niños motiva la iniciación de las conductas de su consumo, necesidad, mantenimiento y persistencia. Es necesario prohibir los anuncios de caramelos y alimentos que se consideran perjudiciales para la salud en programas que ven regularmente grupos de niños menores de 12 años. En este trabajo se recogen los efectos del consumo de ciertos aditivos que son difíciles de determinar en un estudio toxicológico. Las múltiples y posibles reacciones entre las diferentes sustancias son imprevisibles.
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DeMarco, Jodi, und Meg Schuster Nystrom. „Expanding Education Technology to Meet the Needs of Patients, Families, and Clinicians“. Health Promotion Practice 10, Nr. 1 (Januar 2009): 15–23. http://dx.doi.org/10.1177/1524839908329138.
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With the patient length of hospital stay continuously decreasing, health educators and nurses are continually challenged to adequately educate patients prior to discharge. Health education is recognized as a key component for reducing readmission rates by increasing patient compliance, yet health education resources must be readily accessible to patients throughout the entire hospital experience in order to achieve fulfillment. The Center for Consumer Health Information at Cleveland Clinic examined the existing in-hospital delivery systems in order to identify a means to reach patients at all access points in the health care process. This article demonstrates how a closed circuit television system may be utilized to deliver health education content to individuals in both in-patient and out-patient settings. The evaluation of vendors and identification of internal resources is imperative to the successful implementation of an in-patient education system.
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Prieto-Cruz, Carin Alexa. „Information Sources and Drugs Consumption. TV: a Risk Factor in Schoolchildren“. Comunicar 17, Nr. 33 (01.10.2009): 125–32. http://dx.doi.org/10.3916/c33-2009-03-003.
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Drug consumption in the population represents an area of continuous study which requires substantial knowledge of the associated variables in order to improve programs dedicated to consumption prevention. The main goal of this research was to determine the variables which can predict drug consumption in a group of 570 schoolchildren based on the knowledge the target group has got about these drugs. The type of study was transversal. The multifactorial logistic regression model determined factors associated with drug consumption in the sample. The most important factor contributing to consumption was television. The presentation of drug consumers on television is thought to be significantly negative and it is taken in a simplistic form. El uso indebido de drogas en la población en general es un área en continuo estudio que requiere de un mayor conocimiento de las variables asociadas para lograr una mejora en los programas de prevención y la información se presenta como una de las de menor estudio; el objetivo principal de la presente investigación fue determinar variables predictoras de consumo de drogas en un grupo de escolares a partir de la información que tengan de ellas. El tipo de estudio fue transversal; el modelo de regresión logística multifactorial determinó las variables asociadas al consumo de drogas en una muestra de 570 niños; se concluyó que el factor que más afectó al objeto de estudio fue la fuente de información, definida por la televisión, de la cual se piensa que la presentación de consumidores de drogas en ella es significativamente negativa y se toma de una forma simplista.
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Gorjón Palos, Laura, und Ana Isabel Isidro de Pedro. „MAMÁ, QUIERO SER “TRONISTA”. EL PODER DE LA PROGRAMACIÓN TELEVISIVA EN ADOLESCENTES“. International Journal of Developmental and Educational Psychology. Revista INFAD de Psicología. 2, Nr. 1 (22.10.2017): 385. http://dx.doi.org/10.17060/ijodaep.2017.n1.v2.951.
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Abstract.MOMMY, I WANT TO BE A REALITY SHOW CONTESTANT. THE POWER OF THE TELEVISION PROGRAMMING IN ADOLESCENTSThe media have gained great importance as a socializing agent, building up and transmitting identities through images and speeches, in such a way that they influence, immediately and daily, the behaviors and attitudes of the spectators. One of those media, so deeply rooted in our daily habits that we can hardly detach from both its consumption and the power that it exerts on us, is television (conventional or through Internet). The competition between the television networks and the terrible fight for the audience have led to a change in the programming, in such a way that, at present, a significant percentage of the guide is constituted by the so-called trash TV programs, among which are those exhibiting prejudices and gender stereotypes. This paper aims for examine the television products consumed by adolescents and the impact and influence that the so called “reality shows” have. To do this, a homemade questionnaire of 36 items (with open, closed and Likert-type questions) was used on a sample of 237 subjects, aged between 14 and 23 years old. After data analyzing, grouping, contrasting and interpreting, it was found that television consumption among the subjects of the sample was massive and daily (99.4%), as well as the related comments on the social networks. Similarly, 73% of the subjects claimed to be a follower of at least one reality show, most of them (87.3%) found important advantages to the fact of going out on TV, 35% would like to be people related to fame and a surprising 27% would like to participate in a reality show. The results show the necessity of an education for the television products consumption that put the emphasis on the reflective and critical role of the spectator.Keywords: Trash television; Reality show; SpectatorResumen.Los medios de comunicación han cobrado gran importancia como agente socializador, forjando y transmitiendo identidades a través de imágenes y discursos, de tal modo que influyen, de manera inmediata y cotidiana, en las conductas y actitudes de los espectadores. Y uno de esos medios, tan profundamente arraigado en nuestras costumbres cotidianas que difícilmente podemos desprendernos de su consumo y del poder que ejerce sobre nosotros, es la televisión (convencional o visionada a través de internet). La competencia de las cadenas televisivas y la feroz lucha por la audiencia han llevado a un cambio en la programación, de tal manera que, en la actualidad, un porcentaje importante de la parrilla lo constituyen los denominados programas basura, entre los que no son ajenos aquéllos que exhiben prejuicios y estereotipos de género. Este trabajo pretende examinar los productos televisivos consumidos por los adolescentes y el impacto e influencia que tienen en ellos los denominados “reality shows”. Para ello se utilizó un cuestionario de elaboración propia de 36 ítems (con preguntas abiertas, cerradas y tipo Likert), que fue aplicado a una muestra de 237 sujetos de entre 14 y 23 años. Tras analizar, agrupar, contrastar e interpretar los datos, constatamos que el consumo de televisión entre los sujetos de la muestra es masivo y cotidiano (99,4%), así como los comentarios al respecto en las redes sociales. De igual manera, un 73% de los sujetos manifiesta ser seguidor de, al menos, un reality show, una mayoría (87,3%) encuentra importantes ventajas al hecho de salir en televisión, a un 35% les gustaría ser personas relacionadas con la fama y a un sorprendente 27% les gustaría participar en un reality show. Los resultados muestran la necesidad de una educación para el consumo de los productos televisivos que ponga el énfasis en el papel reflexivo y crítico del espectador.Palabras clave: Televisión basura; Reality show; Espectador
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Sinyolo, Sikhulumile, Catherine Ndinda, Conrad Murendo, Sithembile A. Sinyolo und Mudzunga Neluheni. „Access to Information Technologies and Consumption of Fruits and Vegetables in South Africa: Evidence from Nationally Representative Data“. International Journal of Environmental Research and Public Health 17, Nr. 13 (07.07.2020): 4880. http://dx.doi.org/10.3390/ijerph17134880.
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Extensive evidence indicates that fruit and vegetable (F+V) consumption leads to reduced chances of diet related non-communicable diseases (NCDs). However, the F+V consumption levels remain low. This paper investigates the extent to which access to information technologies improves F+V consumption in South Africa. A nationally representative sample of 20,908 households was analysed using the Poisson and logit regression models. The study results indicated that most households do not consume sufficient F+V per day. Only 26% of the household heads consumed F+V at least five times a day. Access to mobile phones, radio, television, and internet was associated with increasing frequency of F+V consumption, and higher chances that a household would consume the minimum recommended levels. The association between the communication technologies and F+V consumption varied. Television access had the highest association with both foods, while internet was only significantly associated with vegetable consumption. Several demographic and socio-economic factors played a key role in shaping F+V consumption patterns. The results show that there is scope to disseminate nutrition awareness and education programs, through mobile phones, internet, radio and television in South Africa. The interventions to promote F+V consumption should be tailored according to the different socio-economic profiles of the population.
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Kelley, Kathleen M., Janine R. Stumpf, James C. Sellmer und Ricky M. Bates. „Invasive Plant Species: Consumer Awareness, Knowledge, and Expectations“. HortScience 40, Nr. 4 (Juli 2005): 1136A—1136. http://dx.doi.org/10.21273/hortsci.40.4.1136a.
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Consumers were surveyed at the 2004 Philadelphia Flower Show in Philadelphia, Pa. from 8–10 Mar., to quantify their attitudes and behaviors towards invasive plant species and the potential problems associated with purchasing and planting invasives in the landscape. A majority of the 341 participants (81.5%) was aware that non-native exotic plants were used in the landscape and that these plants may be invasive in natural areas. Less than half (40.1%) acknowledged owning plants that were considered invasive, while one-third (33.5%) did not know. Less than half (41.3%) believed that laws should be passed to prevent sale of non-native exotic plants, while 27.8% believed that laws should be passed to allow sale of only native plants in their area. Three distinct consumer segments were identified using cluster analysis: “Invasive savvy,” participants knowledgeable about invasives and interested in alternative species; “Invasive neutral,” participants neutral in their decision to purchasing alternatives to invasive plants and price sensitive in regard to paying more for plants tested for invasiveness; and “Invasive inactive,” participants opposed to purchasing genetically modified plants or those bred to be seedless. Survey results indicated that media sources (e.g., television and newspapers/magazines/books) would be effective for educating consumers about potential problems associated with invasive species in the landscape.
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Ferrés, Joan. „Family in front of television: victim or guilty?“ Comunicar 13, Nr. 25 (01.10.2005): 237–42. http://dx.doi.org/10.3916/c25-2005-033.
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Parents usually think they and their children are victims of TV. This thought usually involves that they think they can not be guilty. Parents are responsible for the quality of TV programmes that their children see as viewers. TV can not be understood without understanding the emotion power in the construction of personality, mainly in value transferring to the reality, through neurological state. La familia se presenta a menudo como víctima de la televisión, y hay motivos para pensar que lo es en algunos sentidos. Pero esta constatación no exime a la familia de responsabilidades ante el fenómeno televisivo. Ser víctima no comporta que no deba asumir culpabilidades. La familia es responsable del producto que se selecciona para el consumo, de la edad de quien lo consume, de su personalidad y de su formación, así como del contexto en el que se consume. Los padres y madres de familia son responsables también por no presionar a los demás responsables, por no ejercer como ciudadanos activos que exigen, protestan y denuncian. Para ejercer de manera eficaz todas estas responsabilidades es imprescindible que los padres y madres de familia conozcan en profundidad cómo se produce el consumo de imágenes, cuáles son los mecanismos mentales que se activan en los espectadores.
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Ko, Hsien-Tang, Chi Chang und Nan-Shiun Chu. „An empirical investigation of the consumer demand for digital television application services“. Behaviour & Information Technology 32, Nr. 4 (April 2013): 397–409. http://dx.doi.org/10.1080/0144929x.2011.608810.
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Nielsen, Liv Merete. „Design education of the lay client“. Information Design Journal 11, Nr. 2-3 (31.12.2003): 225–29. http://dx.doi.org/10.1075/idj.11.2.16nie.
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The increasing use of visualised information puts the design qualifications of laymen, both as consumers and clients, on the agenda. Visual literacy is in this article regarded as a basic skill for the 21st century, possibly quite as important for democratic participation as are reading and writing. Design education of laymen is discussed; if they need any, and if so, who should give such education. Education ‘in action’ and pre-qualification of laymen are regarded as two strategies. Compulsory school, television and newspapers are arenas for building knowledge and positive attitudes to design.
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İşliyen, Fadime Şimşek, und Mustafa İşliyen. „An overall assessment of the educational roles TV contents play in raising children’s historical consciousnes“. International Journal of Innovative Research in Education 4, Nr. 2 (24.08.2017): 77. http://dx.doi.org/10.18844/ijire.v4i2.2317.
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Abstract
This study attempts to determine what kind of effects the contents of TV children consume have on their cognitive development and whether they have any contribution to their educational lives. In this study, the effect of television usually on education especially on history education has been discussed. To reveal this effect clearly, children aged 7 to 8 who had not received history education and whose historical consciousness had not yet developed fully were included in the study. Face to face interviews were used to collect data for the study. Based on the consideration that pictures are the best way for children to express themselves, the children in this study were asked to draw pictures of what the word “Ottoman” reminds them. The children were asked questions based on the Ottoman representations they drew. In this way, data related to the content of television program children watch (cartoons, soap opera, TV program etc.) and to the ways they use these content in practice were collected. Based on the data obtained, the positive and negative effects of television content were presented and some suggestions with regard to the ways children at developmental ages can benefit from TV contents were made in the discussion section.
Keywords: Television, Ottoman, children, education, history.
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Baraybar-Fernández, Antonio, Miguel Baños-González, Óscar Barquero-Pérez, Rebeca Goya-Esteban und Alexia de-la-Morena-Gómez. „Evaluation of emotional responses to television advertising through neuromarketing“. Comunicar 25, Nr. 52 (01.07.2017): 19–28. http://dx.doi.org/10.3916/c52-2017-02.
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Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing you to explore those difficult or verbally unconscious motives behind consumer behaviours. The present work aims to discover the relationship between the emotions induced in audiovisual advertising messages and their impact on the memory of the subjects. To achieve this goal, an experiment was carried out with eight audiovisual advertising messages (six representatives of the basic emotions: joy, surprise, anger, disgust, fear and sadness, and two rational ones that show the technical specifications of the product). Neuromarketing techniques such as the electrical activity of the heart (ECG) and the electrodermal activity (EDA) of the subjects are used, on one hand; and, on the other, a conventional research technique, a questionnaire applied to the subjects that participated in the research. The results show variations in the measures performed in the commercials corresponding to joy, surprise and anger, while for both, remembrance of the message transmitted and activity of the advertiser, the commercial with the best results has been the one regarding sadness, advertisement that has also been considered the most attractive for participating subjects. Desde el siglo pasado hemos presenciado una evolución constante de las técnicas de comunicación publicitarias en un intento de adaptación a las nuevas realidades sociales del mercado. Como recurso estratégico, la Neurociencia aporta una nueva perspectiva al permitir explorar aquellos motivos difíciles de verbalizar o inconscientes que hay detrás de los comportamientos de los consumidores. El presente trabajo tiene como objetivo descubrir la relación entre las emociones inducidas en los mensajes publicitarios audiovisuales y su impacto en el recuerdo de los sujetos. Para alcanzar este objetivo se ha realizado un experimento con ocho mensajes publicitarios audiovisuales (seis representativos de seis emociones básicas: alegría, sorpresa, ira, asco, miedo y tristeza; y dos racionales) en el que se han utilizado, por un lado, técnicas de Neuromarketing como son la actividad eléctrica cardíaca (ECG) y la actividad eléctrica de la dermis (AED) de los sujetos; y, por otro, una técnica de investigación convencional, un cuestionario aplicado a los sujetos que han participado en la investigación. Los resultados ponen de manifiesto variaciones en las medidas realizadas en los mensajes correspondientes a la alegría, la sorpresa y la ira, mientras que, tanto para el recuerdo sugerido del mensaje trasmitido como para la actividad del anunciante, el anuncio con mejores resultados ha sido el de la tristeza, anuncio que también ha sido considerado el más atractivo para los sujetos participantes.
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Schuhen, Michael, und Maria Neubauer. „Economic education via consumer advice programmes? Informal learning based on the example of the television help format ‘Out of Debt’“. Citizenship, Social and Economics Education 14, Nr. 3 (Dezember 2015): 193–202. http://dx.doi.org/10.1177/2047173416630014.
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Thapa, Gopal. „Media and Advertising Preferences of Nepalese Audiences“. Journal of Advanced Academic Research 2, Nr. 1 (11.02.2017): 83–91. http://dx.doi.org/10.3126/jaar.v2i1.16599.
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No one can escape from death, tax and advertising. There are various media available for advertising. Advertising is used by different organization in different ways. Different customers have responded differently, to the different message and media. This article highlights on the consumers’ preference towards the message and media on the basis of age, gender and education. This study is part of the pilot study of my PhD research work. It is a descriptive study based on survey method. Total 80 respondents consisting different gender, age and education background were taken as sample on judgmental basis. The result revealed that most of the Nepalese prefer television, television advertising and musical message.
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Handayani, Sri. „WEB TV Sebagai Media Alternatif Mengakses Informasi“. Jurnal The Messenger 2, Nr. 1 (24.03.2016): 42. http://dx.doi.org/10.26623/themessenger.v2i1.289.
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<p><em>The Information Technologies are growing fast. One of them is Internet. There are various applications to share information offered in Internet. WebTV is one of them. WebTV is interactive television using Internet as its distribution media. WebTV can be watched all the time, both delay or direct broadcasting.There are some main benefits of WebTV compared with common television are: there are no competition in getting frequency, the consumers are not limited by time to watch their preferred programs, there is an interaction in internet in using such services as e-mail, chat, e-commerce, e-government, e-education, digital trend influences the compound of television and internet, One of the strategies used in television industry is increasing the brand image.</em></p>
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Cabero-Almenara, Julio, und Manuel-Ángel Romero-García. „Violencia, juventud y medios de comunicación“. Comunicar 9, Nr. 17 (01.10.2001): 126–32. http://dx.doi.org/10.3916/c17-2001-19.
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The authors analyze the discussion about the relationship between violence and media in a youth context. They include a revision of the main arguments for and against the influence of television on violence increase and also a reflection on the importance of founding a new school that prepares the youngsters to be critical with the media avoiding their harmful influence. Los autores analizan la polémica en torno al binomio violencia y medios de comunicación contextualizándola en el ámbito juvenil. Su análisis comprende un repaso de los principales argumentos a favor y en contra de la influencia de la televisión en el aumento de la violencia, así como una reflexión sobre la importancia de potenciar una escuela que prepare a los jóvenes a ser críticos con los medios, sustrayéndose así a la perniciosa influencia que ejercen cuando se consumen pasivamente.
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Luthfi, Alexandri. „Pendidikan Seni Film dan Televisi Menjadi Penggerak Industri Ekonomi Kreatif“. REKAM: Jurnal Fotografi, Televisi, dan Animasi 13, Nr. 2 (21.02.2018): 99. http://dx.doi.org/10.24821/rekam.v13i2.1933.
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Globalisasi, sebagai suatu proses integrasi internasional, terjadi karena pertukaran pandangan dunia dalam berbagai sektor. Di Indonesia gelombang globalisasi sudah bergerak lebih dari 25 tahun. Tumbuh dan berkembangnya memberikan pengaruh terhadap berbagai sisi kehidupan bangsa dengan semua atribut budayanya. Di bidang pendidikan, globalisasi memiliki dampak yang cukup besar bagi perubahan pada sistem atau model pembelajaran dan kurikulum yang diajarkan. Era industri kreatif yang digulirkan oleh pemerintah melalui Menteri Perdagangan RI waktu itu masih dijabat oleh Dr. Mari Elka Pangestu, telah memberikan peluang seluas-luasnya bagi pendidikan tinggi seni agar dapat berfungsi sebagai salah satu pilar bagi pertumbuhan ekonomi kreatif di Indonesia.Indonesia sudah memiliki kantong-kantong institusi dan perusahaan yang dapat menjadi mitra bagi para lulusan pendidikan seni. Para talenta yang kreatif dan terampil lulusan pendidikan seni adalah sumber daya manusia yang diperlukan bagi sektor industri kreatif di masa mendatang. Karya film dan program acara televisi sebagai karya seni yang memiliki standart estetika, di dalamnya terdapat gagasan, pengolahan artistik, matrialisasi, pengalaman teknik dan manajemen produksi, yang proses produksinya membutuhkan sekelompok atau individu sumberdaya manusia berkualitas dengan tingkat pendidikan setara diploma dan sarjana. Kemudian juga dengan televisi apabila sudah masuk ke dalam rana industri kapitalis, tentu akan berdampak pada bagi masyarakatnya, seperti yang dijelaskan oleh Redatin Parwadi untuk menciptakan perilaku konsumtif bagi konsumennya inilah, televisi mempunyai peran yang sangat penting baik sebagai media ataupun sebagai alat bagi kaum kapitalis untuk mengkonstruksi pikiran konsumen. Sejalan dengan konsep HAKI yang melindungi kualitas karya cipta anak bangsa dari originalitas dan eksistensinya, tentu lembaga pendidikan seni memiliki peran penting di dalam melahirkan sumberdaya manusia yang mampu menghasilkan karya seni kreatif dan inovatif. Maka dewasa ini, di Indonesia sudah saatnya menerapkan konsep pendidikan multikulturalisme berbasis budaya lokal yang dapat menjadi salah satu alternatif untuk membangun kearifan lokal menuju kebudayaan dunia. Art Education of Film and Television as Actuation in the Creative Economy Industry for the Lecturers of Television Department, Faculty of Recorded Media Arts ISI Yogyakarta. Globalization, as a process of international integration, occurs because there is an exchange of the world’s view in some sectors. In Indonesia, the wave of globalization has been ongoing for more than 25 years. Its growth and development have given influence to all aspects of nation’s life with its cultural attributes. In education, globalization has a quite big impact for the shift of system or learning model and the taught curriculum. The era of creative industry launchedby the government through the Indonesian Minister of Trade which was once held by Dr. Mari Elka Pangestu, has now given a vast opportunity for higher education in art to be one of the pillars for the growth of creative economy in Indonesia. Indonesia has certain institutions and companies that could be partners for the graduates of art school. Creative talents andskillful graduates from art school are the necessary human resources for creative industry sector in the future. Films and television programs as works of art which has standardized aesthetics, therein we could find ideas, artistic process, materialization, technique and production management experience, whose production processes need a group of people or qualified human resources holding diplomas of bachelor degree and bachelor of honors or those in equivalence. When television is admitted into capitalist’s industry, it will affect the society, as stated by Redatin Parwadi, to create a consumptive behavior for the consumers,television has an important part both as media and as means for the capitalists to construct the mind of the consumers. In accordance with the concept of HAKI (intellectual rights) to protect the quality of copyrights owned by the nations’ generation with their originality and existence, higher education of arts has a very significant role in creating human resources who are able to create creative and innovative works of art. Nowadays, Indonesia has already applied multiculturalism education concept on the basis of local wisdom that could be one ofalternatives to build local wisdom into world’s culture.
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Añaños-Carrasco, Elena. „Eyetracker technology in elderly people: How integrated television content is paid attention to and processed“. Comunicar 23, Nr. 45 (01.07.2015): 75–83. http://dx.doi.org/10.3916/c45-2015-08.
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Elderly people are major consumers of the media, especially of television, which combines conventional commercials with advertising formats included in the programme that do not break its continuity, unconventional advertising (UA). The aim of this study is to analyse how elderly adults, compared with young people, attend and process the information that appears on screen simultaneously (program and advertising). The study involved 30 elderly adults and 30 young adults. Attention to the TV screen (in terms of attention capture, heat maps and eye fixations) was analysed using the eye tracker technology. Content recognition, the level of psychological reactance to UA and channel-hopping behaviour were also analysed. The results show that the level of attention among the elderly does not differ from that of young people and depends on the integrated content. Recognition by the elderly is lower than among young people when the UA is of a high or medium level of intrusiveness. The psychological reactance of elderly adults is lower than that of young adults but both groups show the same behaviour in terms of loyalty to the television programme. The general conclusion is that cognitive ageing does not affect the capacity for attention to integrated content as much as it affects information processing skills. Las personas mayores son grandes consumidores de los medios, especialmente la televisión (TV), donde el spot convencional se combina con formatos publicitarios introducidos en el programa que no rompen su continuidad: la publicidad no convencional (PNC). El objetivo de este trabajo es analizar cómo los adultos mayores, en comparación con los jóvenes, atienden y procesan la información que aparece simultáneamente en la pantalla (programa y publicidad). Participan en el estudio 30 adultos mayores y 30 jóvenes. Se analiza, con la tecnología del «eye tracker», la atención dispensada a la pantalla de TV (en términos de captura atencional, «heat maps» y fijaciones oculares) mientras aparece PNC. También se analizan el reconocimiento de los contenidos, la reactancia psicológica ante la PNC y el comportamiento de zapping. Los resultados muestran que la atención de los adultos no difiere de la de los jóvenes y depende del contenido integrado. El reconocimiento de los adultos es inferior al de los jóvenes cuando la PNC tiene un nivel de intrusión elevado y medio. Su reactancia psicológica es inferior a la de los jóvenes, pero ambos grupos tienen el mismo comportamiento de fidelización al programa televisivo. La conclusión es que el envejecimiento no afecta tanto a la atención dispensada a los contenidos integrados como a las habilidades del procesamiento de la información.
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MEER, RALPH R., und SCOTTIE L. MISNER. „Food Safety Knowledge and Behavior of Expanded Food and Nutrition Education Program Participants in Arizona“. Journal of Food Protection 63, Nr. 12 (01.12.2000): 1725–31. http://dx.doi.org/10.4315/0362-028x-63.12.1725.
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Consumer education is one of the focus points to reduce foodborne illness within the food safety continuum “from farm to table.” A survey was conducted to determine the food safety knowledge and practices of the U.S. Department of Agriculture's Expanded Food and Nutrition Education Program participants in Maricopa and Pima counties of Arizona. Two hundred sixty-eight surveys were completed between 1 January and 31 December 1998. Survey participants consisted of 222 (85%) females and 39 (15%) males with an average age and education level of 31.5 and 11.7 years, respectively. The racial characteristics of this group included 53% whites, 32% Hispanics, 22% African-Americans, and 7% other. A majority of the survey participants (67%) were either unsure or felt it was appropriate to let food cool to room temperature prior to refrigeration. In addition 56% were in disagreement with or unsure about the need to cool foods in shallow containers. Fifty-two percent of respondents reported having no previous formal food safety education; for those who had, work was the most common source. Television news was the primary source of current food safety information for 50% of respondents. The most commonly consumed high-risk (i.e., raw or undercooked animal food or food purchased from unlicensed vendor) food was unpasteurized dairy products. Women scored significantly better than men on food safety knowledge and practice test parameters. Participants over age 50 had significantly higher food safety practice scores than the youngest age group. The food safety knowledge score of whites was significantly higher than that of Hispanics. It was determined for all participants that the food safety knowledge score had a small, positive effect on food safety practice score.
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Duarte-Hueros, Juliana, Ana Duarte-Hueros und Soledad Ruano-López. „The audiovisual content downloads among university students“. Comunicar 24, Nr. 48 (01.07.2016): 49–57. http://dx.doi.org/10.3916/c48-2016-05.
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This article analyses the phenomenon of downloading audio-visual content –movies and television series– which is habitually practiced by university students via the Internet; their attitudes towards illegal downloads; and the education/training that they have about the legal status of this activity. These issues are a frequent reality but are little discussed in our academic context. Data was obtained from a questionnaire designed ad hoc. This was administered to students enrolled in different university degrees (Audio-visual Communication, Primary Education and Social Education). We believe that these college degrees require ethical and legal training on the issues regarding downloading of content from the web. This education is an urgently needed training for young people who will work in educating and informing the citizens of the 21st century. The study results show that university students habitually consume a high percentage of online content from the audio-visual industry (films and television series). Students have clearly favourable attitudes towards this form of consumption. However, students show little regards to the ethical and legal issues surrounding downloading from the Internet. In addition, they have a very low degree of education and training on these issues. The results suggest the need to implement training programs and to conduct information campaigns to improve their information and digital literacy. El presente trabajo analiza el fenómeno de las descargas de contenidos audiovisuales –películas y series de televisión– que habitualmente practican los universitarios a través de Internet; sus actitudes ante las descargas ilegales y la formación que tienen en relación a la situación legal de las mismas. Estas cuestiones conforman una realidad que aunque a priori parece ser demasiado frecuente, se encuentra todavía muy poco explorada y es escasamente tratada desde una perspectiva científica en nuestro contexto. Los datos se obtuvieron a partir de un cuestionario diseñado ad hoc, administrado a estudiantes de tres Grados universitarios (Comunicación Audiovisual, Educación Primaria y Educación Social), por considerar que se trata de titulaciones en las que un conocimiento de base ético y legal ante las descargas de contenidos en la red es urgente y necesario para unos jóvenes que se están preparando con el propósito de dedicarse a la formación e información de los futuros ciudadanos del siglo XXI. Los resultados del estudio muestran cómo el consumo de contenidos procedentes de la industria audiovisual (televisiva y cinematográfica), es una práctica asentada entre los universitarios, que tienen actitudes claramente favorables hacia ella pero que prestan escasa importancia a cuestiones éticas y legales ante las descargas no legales, además de tener muy baja formación en estas cuestiones. Los resultados sugieren la necesidad de poner en marcha acciones educomunicativas para mejorar sus competencias informacionales y digitales.
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Holt, Jennifer, und Michael Palm. „More than a number: The telephone and the history of digital identification“. European Journal of Cultural Studies 24, Nr. 4 (07.03.2021): 916–34. http://dx.doi.org/10.1177/1367549421994571.
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This article examines the telephone’s entangled history within contemporary infrastructural systems of ‘big data’, identity and, ultimately, surveillance. It explores the use of telephone numbers, keypads and wires to offer new perspective on the imbrication of telephonic information, interface and infrastructure within contemporary surveillance regimes. The article explores telephone exchanges as arbiters of cultural identities, keypads as the foundation of digital transactions and wireline networks as enacting the transformation of citizens and consumers into digital subjects ripe for commodification and surveillance. Ultimately, this article argues that telephone history – specifically the histories of telephone numbers and keypads as well as infrastructure and policy in the United States – continues to inform contemporary practices of social and economic exchange as they relate to consumer identity, as well as to current discourses about surveillance and privacy in a digital age. This article is based on a paper presented at the Media in Transition symposium (Utrecht, June 28, 2018), in the Industries and Infrastructures panel organised by Judith Keilbach. Also published in this issue of ECS are Amanda D. Lotz, ‘Unpopularity and cultural power in the age of Netflix: new questions for cultural studies’ approaches to television texts’ and Vicki Mayer, ‘From peat to Google power: communications infrastructures and structures of feeling in Groningen.’
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Khan, Aalia Mehar. „Social aspects of Code-Switching: An analysis of Pakistani Television advertisements“. Information Management and Business Review 6, Nr. 6 (30.12.2014): 269–79. http://dx.doi.org/10.22610/imbr.v6i6.1125.
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Code switching is the shift from one language to the other or use of more than one language during conversations or writings. The present research deals with intra-sentential (within one sentence) code switching in the language of television advertisements. To facilitate the socio-linguistic analysis, 12 advertisements of beauty and health care products have been recorded and transcribed from four television channels. The linguistic analysis focuses on the social aspect (gender, geographical background, socioeconomic class, and education) of code switched language in these advertisements. From the analysis and findings, it is concluded the language of advertisements for beauty and health care products reflects a change in linguistic practices and preferences of Pakistani consumers.
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Djeric, Ivana, und Rajka Studen. „Stereotypes in media and media literacy among young people“. Zbornik Instituta za pedagoska istrazivanja 38, Nr. 2 (2006): 456–71. http://dx.doi.org/10.2298/zipi0602456d.
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Young people, the most common consumers of media content, bear out the view that media shapes people?s lives. Therefore we must not underestimate the effect media exerts on young people?s values and behavioral patterns. Television is the medium which draws children and young people for the greatest part of their free time. Regardless whether television programs are described as positive or negative, whether they abound with stereotypes or not, it is important that young people develop a critical attitude towards them so that they may resist different forms of media manipulation. The paper discusses how stereotypes are generated and used by media and the manners in which stereotypical concepts affect young people?s attitudes. It highlights the importance of the development of media literacy which implies a critical attitude towards media images and discourses, the development of criteria for the selection and evaluation of information broadcast by media, the development of skills in interpreting and understanding stereotypical concepts and familiarity with alternative forms of media culture. The paper draws special attention to the issue of media education. The conclusion is that schools should offer media literacy as part of their curriculum and in it possible solutions to the problems discussed. .
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Kelley, Kathleen M., Janine R. Conklin, James C. Sellmer und Ricky M. Bates. „Invasive Plant Species: Results of a Consumer Awareness, Knowledge, and Expectations Survey Conducted in Pennsylvania“. Journal of Environmental Horticulture 24, Nr. 1 (01.03.2006): 53–58. http://dx.doi.org/10.24266/0738-2898-24.1.53.
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Abstract Consumers were surveyed at the 2004 Philadelphia Flower Show in Philadelphia, PA, from March 8–10, to quantify their attitudes and behaviors towards invasive plant species and potential problems associated with purchasing and planting them. A majority of the 341 participants (81.5%) was aware that non-native plants were used in the landscape and that these plants may be invasive in natural areas. Less than half (40.1%) acknowledged owning plants considered invasive while one third (33.5%) did not know if these plants were growing in their landscapes. Less than half (41.3%) believed that laws should be passed to prevent the sale of non-native plants while 27.8% believed that laws should be passed to allow sale of only native plants in their area. Three distinct consumer segments were identified using Cluster Analysis: ‘Invasive savvy,’ participants knowledgeable about invasives and interested in alternative species; ‘Invasive neutral,’ participants neutral in their decision to purchase alternatives to invasive plants and price sensitive about paying more for plants tested for invasiveness; and ‘Invasive inactive,’ participants were not price sensitive to paying more for plants tested for invasiveness, however, they appeared to oppose the purchase of plants previously listed as invasive which would be available as seedless through breeding and natural selection or other forms of genetic modification. Survey results indicated that media sources (e.g., television and print media) would be effective for educating consumers about potential problems associated with invasive species in the landscape.
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Lapierre, Matthew A., und Esther Rozendaal. „A Cross-National Study Examining the Role of Executive Function and Emotion Regulation in the Relationship between Children’s Television Exposure and Consumer Behavior“. Journal of Youth and Adolescence 48, Nr. 10 (10.09.2019): 1980–2004. http://dx.doi.org/10.1007/s10964-019-01119-7.
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Biederman-Anderson, L. „Braille Telecaptioning: Making Real-Time Television Accessible to Deaf-Blind Consumers“. Journal of Visual Impairment & Blindness 83, Nr. 3 (März 1989): 164–65. http://dx.doi.org/10.1177/0145482x8908300311.
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The dual sensory loss of hearing and sight results in the most isolating of handicapping conditions. Technological advances to meet this challenge have come from both the blindness and deafness fields. Provision of information in the form of paper braille slows information flow because of length of preparation time. Access to weather or daily news, for example, has required the ability to hear the broadcast. Closed-captioning for the hearing impaired population has converted sound to print within four to six seconds after the audio signal is transmitted, but the system requires that the broadcast be seen. Science Applications International Corporation (SAIC) has been awarded a grant from the U.S. Department of Education to develop and test a prototype device to make closed-captioned television available to deaf-blind people The Braille TeleCaption System, with an output available in braille and large print, is being tested at the Helen Keller National Center. Existing and new technology makes real-time viewing of news, weather, and entertainment accessible to deaf-blind persons.
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Getnet, Endalew, Adem Kedir und Jemal Yousuf. „Challenges and Prospects of ICT Use in Agricultural Marketing“. International Journal of ICT Research and Development in Africa 4, Nr. 1 (Januar 2014): 41–60. http://dx.doi.org/10.4018/ijictrda.2014010103.
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Up-to-date market information on prices for commodities, inputs and consumer trends can improve farmers' livelihoods substantially and have a dramatic impact on their negotiating positions. Information on new marketing opportunities and the market prices of farm inputs and outputs is fundamental to an efficient and productive agricultural economy. The main focus of this study was on Information and Communication Technologies (ICT) use on agricultural marketing. Use of ICT (mobile phone, radio and television) and factors affecting ICT use in agricultural marketing in Eastern Hararghe were the objectives of this study. Random sample of 210 producers were selected from six purposively selected kebeles from Haramaya, Kersa and Metta woredas based on their production potential. Descriptive statistics and binary logistic regression model were used for analyzing the data and 63.8% were ICT users while 36.2% were not. The model result indicated that age, year of education, information seeking behavior and participation in trainings were significant determinants of ICT use. Network availability in the area, construction of electric line and infrastructures, network coverage throughout the country, affordable cost of simcard with free air time were opportunities for mobile phone use. Construction of electric line and infrastructures, wide area coverage of the frequency were opportunities for radio and television use. Alternative power source (battery) and expansion of Frequency Modulation (FM) stations were other opportunities for radio use. Interruption of network and electricity, language problem, absence of organized source of information are some challenges to use ICT. Adult education and trainings are useful to promote the awareness of producers; establishing basic infrastructures and services including electricity is basic requirement for ICT utilization. For the effective use of ICT, local languages needs to be used and trainings about how to use ICT also need to be provided.
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Rosidi, Imron, und Khotimah. „Negotiating Representation of Islamic Values on Korean TV Dramas Among Indonesian Muslim Youth“. Jurnal Komunikasi: Malaysian Journal of Communication 36, Nr. 4 (11.12.2020): 230–42. http://dx.doi.org/10.17576/jkmjc-2020-3604-14.
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This article describes one of the effects of globalization on young Muslims in Indonesia. They interact with a variety of cultural products from all corners of the world. Focusing on Indonesia, this article argues that the emergence of globalization has provided opportunities for young Muslims to negotiate Islamic value representations of Korean TV dramas. Using ethnography method, this article selects young Indonesian Muslims who like Korean television drama as informants. The emergence of transnational cultural products was believed to play an important role in the process of 'cultural imperialism' among young people. The information and views presented are not considered to be a ‘healthy’ menu for Muslim youth. In fact, in cultural studies, media imperialism or cultural imperialism is famously contested. By interviewing and observing 42 informants, this article finds that Muslim youth do not receive all the messages from the media passively. During their consumption on Korean television dramas, young Muslims are negotiating their representations. They are capable of selecting values from the television dramas. These Muslim consumers in this context do not just accept all the messages and representations of Korean television dramas. Indonesian Muslim youth have an innate cultural identity and conscious knowledge, which they have obtained from their learning environments such as education and culture. Muslim youth interpret "stories" in drama by relating them to their Islamic values. Keywords: Negotiation, representations, Islamic values, youth, Korean TV dramas.