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Thematische Bibliographien / Theory of Planned Behavior / Dissertationen

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Dissertationen zum Thema „Theory of Planned Behavior“

Autor: Grafiati

Veröffentlicht am 4. Juni 2021

Zuletzt aktualisiert am 25. Juli 2025

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Lee, Seungwoo. "Volunteer Tourists' Intended Behavior Using the Revised Theory of Planned Behavior." Diss., Virginia Tech, 2011. http://hdl.handle.net/10919/26151.

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Volunteer tourism as an alternative to mass tourism has grown significantly since the 1970s, sparking research interest in the subject. However, there is little research that has examined future potential volunteer touristsâ various perceptions, needs and wants. The purpose of this study was to understand how and in what way various potential volunteer touristsâ beliefs, including attitudes, subjective norms, self-efficacy and motivation, influence their future intended participation in a volunteer tourism experience using the revised theory of planned behavior. Moreover, the potential mod

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Pookulangara, Sanjukta Arun. "Explaining consumers' channel-switching behavior using the theory of planned behavior." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5598.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on July 29, 2009) Includes bibliographical references.

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Almageni, Nola. "MARIJUANA BEHAVIORS IN THE ARABIAN GULF (GCC): APPLYING THEORY OF PLANNED BEHAVIOR." UKnowledge, 2013. http://uknowledge.uky.edu/comm_etds/18.

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The theory of planned behavior is a great tool for understanding predictors of drug use, specifically marijuana. Although the theory has been applied in the U.S. and European context, research on the predictors of behavioral intention for marijuana use within the Arabian Gulf context is limited. This thesis provides an overview of the theory of planned behavior as used in the U.S. and European context. An argument for the need to better understand predictors of behavioral intentions to use drugs, in the Arabian Gulf Region, prior to developing interventions and preventions is presented. Data w

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Greene, Kimberly Faw. "Help-seeking intentions and the theory of planned behavior /." The Ohio State University, 1999. http://rave.ohiolink.edu/etdc/view?acc_num=osu1488191124570957.

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Lu, Yifu. "College Students' E-Coupon Search Behavior: A Theory of Planned Behavior Perspective." Ohio University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1398916048.

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Cheng, Xu. "Applying the Theory of Planned Behavior to Influence Auditors' Knowledge-Sharing Behavior." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6691.

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This study adopts the theory of planned behavior to understand and influence auditors’ knowledge-sharing behavior. Ajzen (1991) indicates that persuasive communications, such as belief-targeted messages, can be used as behavioral interventions to alter intentions and behaviors. Thus, this study develops and evaluates the effectiveness of behavioral interventions (belief-targeted messages) in encouraging auditors’ knowledge-sharing behavior. This study uses a 2×2 between-participants design. Arguments targeting behavioral beliefs and arguments targeting normative beliefs are manipulated. Consis

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Gadiraju, Tejaswini. "Investigating the Determinants of Recycling Behavior in Youth by Using Theory of Planned Behavior." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6085.

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The aim of this study is to understand the determinants that influence the youth recycling behavior intention. In other words, this study wants to know the motivations and barriers behind university students’ recycling behavior. The Theory of Planned Behavior (TPB), which provides a theoretical framework for systematically identifying the determinants of recycling behavior, is the basis for this study. Along with the TPB variables, additional predictor variables (moral norm, past experience, knowledge of how and what to recycle, knowledge of consequences, and inconvenience) that can influence

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Pelander, Laura, and Jesper Sundström. "Self-Determination Theory och Theory of Planned Behavior: Teoretiska ramverk för att predicera träningsmängd." Thesis, Umeå universitet, Institutionen för psykologi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-159352.

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Träning medför såväl fysiska som psykiska hälsofördelar. Trots att detta är vedertaget, tränar människor olika mycket och det finns även en andel människor som tränar otillräckligt. I föreliggande studie användes Self-Determination Theory (SDT) och Theory of Planned Behavior (TPB), för att undersöka om faktorer inom dessa teorier kan förutsäga hur mycket människor i åldern 18 – 30 tränar i veckan. Data från personer som tränade olika mycket (n= 196, Målder= 24.94, SD= 2.69) samlades in genom ett elektroniskt självskattningsformulär som bestod av frågor om träning, Behavioral Regulations in Exe

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Heath, Yuko. "Extending the theory of planned behavior, predicting transportation mode choices." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ48213.pdf.

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George, Pamela Renee. "Utitlizing the theory of planned behavior to explain suicidal intent." [Huntington, WV : Marshall University Libraries], 2008. http://www.marshall.edu/etd/descript.asp?ref=862.

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Kennedy, Caitlin E. "Parental Adherence Intentions for Obese Children's Health Behaviors| Extending the Theory of Planned Behavior." Thesis, The George Washington University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3592033.

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<p> The current study examined how parental underestimations of child’s weight status, parental worry, and the Theory of Planned Behavior variables (attitudes, subjective norms, and perceived behavioral control) predict intentions to adhere to the American Academy of Pediatrics’ (AAP) recommendations of four childhood health behaviors. These behaviors include: 1) eating five fruits and/or vegetables per day; 2) spending two hours or less on screen time (television, computer, and video games) per day; 3) engaging in at least one hour of physical activity per day; and 4) limiting (ha

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Frederiks, Kelli. "Green consumerism : social identity and the theory of planned behaviour /." [St. Lucia, Qld.], 2006. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19774.pdf.

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Nault, Edith Madeline. "Theory of Planned Behavior: Item Response Sets and Prediction of Physical Activity." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/51814.

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Background: Less than half of Americans meet the recommendation of leisure-time physical activity (PA) of 150 minutes (CDC, 2012). A number of efficacious programs have been developed, and those that are based on theory are more effective. However, it is often difficult to determine the mechanisms of effect through meditational analyses. This is particularly an issue when a theory-based intervention is effective but theoretically hypothesized meditational relationships are not found. One reason for the lack of relationship could be the methods used to assess different theoretical constructs. T

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Donahue, Marie Elizabeth. "Theory of Planned Behavior Analysis and Organic Food Consumption of American Consumers." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3558.

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The majority of organic foods consumed by Americans are sourced internationally, which has global-reaching implications on health, economics, and sustainability. Current research findings show that environmental devastation and negative health outcomes have resulted from unsustainable, nonorganic agricultural practices; including herbicides, pesticides, and overcultivation. However, there is a lack of quantitative research on factors that motivate Americans to consume organic food. Based on the theory of planned behavior, this quantitative study employed an online survey to examine the role of

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Dowling, Karilynn, Nicholas E. Hagemeier, A. Salwan, et al. "Using the Theory of Planned Behavior and Communication Theory to Predict Community Pharmacists’ Buprenorphine Dispensing and Communication Behaviors." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etsu-works/5431.

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Fudge, Julie Lynn. "Explaining Adolescent Behavior Intention to Consume Fast Food Using the Theory of Planned Behavior." Diss., North Dakota State University, 2013. https://hdl.handle.net/10365/27202.

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This study tested the utility of the theory of planned behavior (TPB) to explain adolescent fast-food consumption among 349 high school adolescents. Subjective norms were further investigated to identify how parents and friends influenced adolescent fast-food consumption. Study participants completed a paper-based questionnaire measuring adolescent attitude, subjective norms for parents and friends, perceived behavioral control, and behavioral intention. Path analysis revealed that TPB explained adolescent fast-food behavioral intention to consume fast food. The model identified parent subject

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Chaney, Robert A. "Active transportation prediction using Theory of Planned Behavior among college students." University of Cincinnati / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1357659177.

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Hamidi, Elmira. "Using the Theory of Planned Behavior to Predict International Students' Help-Seeking Intentions and Behaviors." Thesis, Virginia Tech, 2014. http://hdl.handle.net/10919/48593.

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U.S. colleges and universities have hosted international students from all over the world. Along with the increase of international student enrollment, campus counselors are challenged with identifying the students who need professional help but are reluctant to utilize their campus counseling services (Zhang and Dixon, 2003; Mitchell et al., 2007). Employing the Theory of Planned Behavior (TPB), the current study investigated Virginia Tech international students' help-seeking process in terms of their attitudes toward counseling services, subjective norms, and perceived behavioral control. A

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Turchik, Jessica A. "The Prediction of Sexual Risk Behaviors among College Students Using the Theory of Planned Behavior." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1273864560.

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Chang, Kuo-Hua, and 張國華. "Extending Theory of Planned Behavior to Understand Organizational Citizen Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/68902259522447372906.

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碩士<br>大同大學<br>資訊經營學系(所)<br>102<br>ABSTRACT Easy labor dispute ever since the 2008 outbreak of the financial tsunami,So that employees are exploited discontent and heart injustice.Therefore, I hope by this study, the current mental state employees to and from Job attitude, subjective norm and perceived behavioral control and other factors that influence behavior,from the behavior of employees to explore the performance of the staff of the unfair psychological state, and finally, hoping to cause tissue to reduce organizational talent unfair behavior, in order to promote a united improve labor re

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HSIEH, YU JU, and 謝郁孺. "Discussing Consumer's Purchase Behavior by Using Theory of Planned Behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/nu7m33.

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碩士<br>逢甲大學<br>科技管理碩士學位學程<br>107<br>With the quick development of e-commerce, the Internet has gradually developed into new media, channels and transaction platforms, and consumers have launched new consumer behavior patterns through the Internet. According to the study of the consumer of purchasing behavior in 2018 by MIC, it was found that the average online shopping rate of Taiwanese people has close in physical shopping, which is about 4.5 times in 10 shopping activities. It is through the online shopping channel. The target of this research is using the theory of planned behavior as the ba

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Chen, Wen-Ching, and 陳文晴. "Apply Planned Behavior Theory to the behavior of derivative investors." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/te5y27.

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碩士<br>國立虎尾科技大學<br>經營管理研究所<br>98<br>Past researches have found that invertors revealed psychological biases, for example, over-confident/less-confident, disposition effect and experience effect, in Taiwan stock market. However, there is few researches focus on the individual investors’ behavior of the derivatives market. This study applies Ajzen’s Planned Behavior Theory (1985; 1991) to discuss individual investors’ behavior in Taiwan’s derivatives market. Based on the questionnaires which collected from internet investors in Taiwan derivatives market, gender and personality were applied into t

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CHEN, HSI-HEN, and 陳錫亨. "Using Theory of Planned Behavior to Investigate Pickleball Players’ Behavioral Intention." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/949vg3.

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碩士<br>亞洲大學<br>休閒與遊憩管理學系碩士在職專班<br>107<br>This study used the theory of planned behavior (TPB) to investigate the behavioral intention (BI) of pickleball players. Pickleball players in a community in central Taiwan were purposively sampled for questionnaire survey using the self-developed “Questionnaire of Using Theory of Planned Behavior to Investigate Pickleball Players’ Behavior Intention.” A total of 350 questionnaires were distributed and 339 were returned, achieving a response rate of 96.8%. Among the questionnaires returned, 321 questionnaires were valid, yielding a valid response rate of

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Chen, Chieh-Wen, and 陳介文. "Mentor Functions and Protégé Learning Behavior with Theory of Planned Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/gw3b88.

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碩士<br>銘傳大學<br>企業管理學系碩士班<br>103<br>As enterprises increasingly emphasize human capital, mentorship is the most widely used applications in the companies. To investigate how to establish an effective mentoring, and maintain long-term mentoring relationship in enterprise, this reserach applies theory of planned behavior, wishes to explain and predict the impact on protégé learning intenion and learning behavioral. This research proposes seventeen hypothese, and using Partial Least Squares to test these hypothese. The results show that the mentoring function of vocational function and role modelin

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Pan, Yanteng, and 潘彥騰. "User Behavior in Green Computing- A Theory of Planned Behavior View." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/72564995360070935326.

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碩士<br>長榮大學<br>企業管理學系碩士班<br>99<br>With the rising of environmental consciousness both the enterprises and governments carry out many environmental policies as well as propose related green issues. Green computing is considerable as one of the important movement to reduce carbon emissions. The paper studies user behavior of green computing with the theory of planned behavior using 281 valid samples to verify whether the theory of planned behavior applies to information technology user behavior of green computing by structural equation model. The results find intention of user behavior of green c

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李韋儀. "Application of Theory of Planned Behavior on Study Tour Choice Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/48700532315831087716.

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碩士<br>明新科技大學<br>服務事業管理研究所<br>98<br>Study tour is a particular tour product including learning and sightseeing. This research attempted to test the applicability of the theory of planned behavior model using its core constructs (attitude, subjective norm, and perceived behavioral control) on behavioral intention of choosing study tour. It was found that study tour intentions, in turn, were strongly influenced by attitudes, subjective norms, yet perceived behavioral controls did not account for the predictability of study tour intentions.

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Rusteberg, Dylan. "Entrepreneurial intentions and the theory of planned behaviour." Diss., 2013. http://hdl.handle.net/2263/40586.

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The study aimed to validate the applicability of the Theory of Planned Behavior and to test its sufficiency within a contextual setting that has seemingly received limited prior focus. The sample comprised of 134 part-time learners from a university business school within South Africa; who are arguably older, hold more work experience and who are more ethnically diverse than subjects in most prior research. Importantly, this study combined construct measurement scales from two other studies in an attempt to improve measurement reliability. Findings suggest that the Theory of Planned Behavior w

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Pinho, Luís Filipe Antunes. "”Planned” or “protected” tourism? towards a planned protection motivation approach." Master's thesis, 2021. http://hdl.handle.net/10362/123753.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Data Science and Advanced Analytics, specialization in Business Analytics<br>This research aims to develop a new Planned-Protection-Motivation (PPM) approach on tourism research. Drawing on Protection Motivation and Planned Behavior theories, the proposed model combines the beliefs on travel intentions as well as the perceived level of threat and familiarity with the pandemic. Using PLS-SEM multi-group analysis, and a sample of 381 European travelers, this study aims to understand consumers’ demand for travel

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Wei, Lin Ying, and 魏伶因. "Factors of VoIP Customers’ Behavioral Intentions－Perspective from Theory of Planned Behavior." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/08140691770296384981.

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碩士<br>國立高雄師範大學<br>人力與知識管理研究所<br>96<br>It is important to realize the consumer's acceptance for VoIP. In the researches about new technology acceptance, TRA on the basis of users' voluntariness, is a famous theory and can be extended. Then several models were developed. TPB was proposed by adding "Perceived Behavior Control" for TRA. TAM stresses the "Perceived Usefulness" and "Perceived Ease of Use". This study applies Theory of Planned Behavior, Extend Technology Acceptance Model and Belief Decomposition Theory of Planned Behavior to discuss the impacts of individual’s attitude, subjectiv

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Chao-TingWang and 王昭婷. "Applying Planned Behavior Theory to ExamineEffect of Innovation Behavior in Top Managers." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/51042386065468697381.

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碩士<br>國立成功大學<br>高階管理碩士在職專班<br>98<br>Under the new economic era, it has indeed become a key point to the company managements to obtain the competitive advantages by the company's top executives how to use resources strategically in innovation so as to enhance the company's profitability and enhance shareholder rights. Therefore, the motivation of this research is to prove the company shareholders may use the TPB theory to anticipate the will in innovation behavior of top managers and may timely find the external variables which may influence the attitudes, subjective norms, and cognitive contro

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Wu, Tsung-Yuan, and 吳宗遠. "A Study on Purchasing Behavior to Green Products with Planned Behavior Theory." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/06743407072420829709.

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碩士<br>東海大學<br>工業工程與經營資訊學系<br>102<br>In recent years, as the destruction to the environment has steadily led to the sustainable development concept, and as businesses and the general public are steadfastly focusing on the subject of global warming, “environmental conservation” has emerged to become a vital reference base to the consumers when making purchases. With mankind’s rising environmental protection awareness, many products on the market have turned to pursuing a focus on environmental conservancy, while many studies have also pointed out a rising sales volume on green products, a tellta

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Wu, Sheng, and 吳盛. "Exploring Knowledge Sharing Behavior of IS Personnel with Theory of Planned Behavior." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/97108513420572792398.

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博士<br>國立中山大學<br>資訊管理學系研究所<br>91<br>Competing in the age of knowledge economics, we have faced a whole new regimentation since the traditional production elements become the secondary resources, the knowledge is exactly the primary resources to business. To multiply the knowledge value, business have to advocacy the concept of knowledge sharing as the more knowledge the employees share, the more worth the business have. In this study, we propose a knowledge sharing model based on the Theory of Planned Behavior to study how the IS personnel behave in their respective practices concerning knowle

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Chen, Cheng Shen, and 陳正昇. "Exploring User’s Behavior on Micro-blog based on Theory of Planned Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/29277109583698277484.

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碩士<br>國立屏東科技大學<br>資訊管理系所<br>98<br>This research explores the users' usage intention on micro-blog, a new type of Web site. We adopt the theory of planned behavior, TPB, to construct our research model. Some research constructs retrived from other theories are applied, including technology acceptance model (TAM), technology readiness, and micro-blog related literature. We conducted a internet survey to collect research data, and analyzed the data by PLS. The reserch results show that our hypotheses can be supported by the data analysis. In the other words, TPB model can be used to explained the

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Wha, Chia Choon, and 謝俊輝. "Research Theory Planned Behavior of Consumer Malaysia Johor Purchase Vehicle Behavior Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/97572780710388229089.

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碩士<br>樹德科技大學<br>經營管理研究所<br>104<br>Malaysia''s currently automobile industry is getting very competitive between local brands and imported brands, In terms of the consumers’ knowledge of automotive has improved and consumers’ education level are getting higher , this affects consumers’ buying behavior , and also affect the decision of consumers. Consumers’ behavior has changed, in facts, consumers are more concerned about pricing, quality, safety, and technology built, maintenance and service. In order to assist Malaysia automotive industry, the industry has to firstly understand consumers’ be

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HSIAO, YI-CHIEH, and 蕭宜潔. "Senior Citizens’ Behavior Intention Toward Smart Phones-the Theory of Planned Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/51322725064772340917.

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碩士<br>國立屏東大學<br>行銷與流通管理學系碩士班<br>103<br>In recent years, firms have to pay attention to the various needs of senior citizens in their lifestyles. Based on the theory of planned behavior and the perspective of vanity traits, this study explores what are the important antecedents of using smart phones for senior citizens. We assume that attitude, subjective norm, perceived behavioral control and vanity traits positively affect the behavior intention of using smart phones. In additional, we also explore the effects of attendants of attitude, subjective norm, perceived behavioral control that inclu

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Chen, Liqiang. "Online consumer behavior an empirical study based on theory of planned behavior /." 2009. http://proquest.umi.com/pqdweb?did=1757221771&sid=8&Fmt=2&clientId=14215&RQT=309&VName=PQD.

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Thesis (Ph.D.)--University of Nebraska-Lincoln, 2009.<br>Title from title screen (site viewed October 13, 2009). PDF text: v, 179 p. : ill. ; 2 Mb. UMI publication number: AAT 3355613. Includes bibliographical references. Also available in microfilm and microfiche formats.

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Lyu, Sih-Huei, and 呂思慧. "Taxi Drivers＇Lifelong Learning Behavior －A Study Inspired by Theory of Planned Behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/08212647433836945888.

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碩士<br>國立交通大學<br>交通運輸研究所<br>97<br>Along with the progress of society , the need of economic development , enhancement social addaptment skill and extension of human life , lifelong learning has been paid more and more attention . In Taiwan’s traffic environment , taxi is an important para-transit . The postponrment of retirement is appeared in taxi industry progressively , and the topic for discussion of taxi drivers’ lifelong learning is a worthy study within the period of 20 to 30 years in business career . Besides , National Policy Agency-Ministry of the Interior request taxi drivers’ to tak

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Li, Huey-Ning, and 李惠寧. "The Planned Behavior Theory Applied to Knowledge Sharing Behavior of Civil Servants." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/75903018880419408710.

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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>98<br>Public and private department pursue the organization strengthen because of the new century advent of knowledge and economy, and think that knowledge is the most important element of organization continue and competition advantage establish. However the most important and difficult flow path is knowledge sharing, it’s also a huge challenge of the organization. For this reason, the organization have to transform the personal inner knowledge to the useful knowledge, not only expanding the knowledge boundary but also promotion the organization to keeping t

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Chen, Peng-Sheng, and 陳鵬升. "Applying the theory of planned behavior to explore motorcyclists'' violation behaviors on intersection." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/34291400570989432984.

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碩士<br>逢甲大學<br>交通工程與管理所<br>94<br>As motorcyclists are increasing in Taiwan, and the traffic accidents are increasing simultaneously. In the same time, the violation behaviors will cause major effects on roadway safety. If we consider road users, mechanical failures, and environment as three major factors on traffic accidents, the statistical data shows that traffic accidents have direct correlation with road user’s behaviors. Furthermore, many documents show the high percentage of traffic accidents occurred on road intersections. Therefore, this study applies the Theory of Planned Behaviors (T

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Sussman, Reuven. "Paved with good environmental intentions: reconsidering the theory of planned behaviour." Thesis, 2015. http://hdl.handle.net/1828/6419.

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The theory of planned behaviour proposes that behaviour is predicted by behavioural intention which is, in turn, predicted by attitudes toward the behaviour, subjective norms regarding the behaviour and perceived control over the behaviour. Implied within this theory is that each of the three base components (attitudes, subjective norms and perceived behavioural control) influences intentions. However, despite being one of the most widely used theories in social psychology, few studies have investigated this basic premise. In addition, research on cognitive dissonance, public commitment, confi

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Yang, Ya-ju, and 楊雅茹. "Food Program Audience Characteristics, Viewing Behavior and Behavioral Intentions - An Investigation of Theory of Planned Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/ky9ytx.

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碩士<br>國立中山大學<br>行銷傳播管理研究所<br>103<br>In this study, the viewing behavior was incorporated into the theory of planned behavior for the purpose of exploring the correlations among variables of food program audience’s characteristics, viewing behavior, attitude, subjective norms, and perceived behavior control on behavioral intention. The convenience sampling method was adopted. The paper questionnaire was administered to survey 274 respondents. The results demonstrated that the viewing behavior of food program audience, attitude, subjective norms, and perceived behavior have effectively predicted

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HsinHsien, Lee, and 李欣憲. "Comparing the Technology Acceptance Model,Theory of Planned Behavior and Decomposed Theory of Planned Behavior in Explaining Electronic Marketplace Usage Orientation：Using Structural Equation Model." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/21226186577394977292.

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碩士<br>中華大學<br>資訊管理學系<br>91<br>As the Internet and other electronic-commerce technologies advance, corporations are seeking for more competitive and efficient ways of making their transactions. Therefore, electronic marketplaces have been generated. The electronic marketplace is one kind of inter-organizational information system and it is a platform where sellers and buyers exchange information about the products. It not only allows sellers and buyers to minimize their cost that are needed for transactions but also enhances transaction efficiency. In addition, it provides complete or partial f

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Chan, Hui-Wen, and 詹蕙雯. "Work sharing system and the theory of planned behavior models of behavioral intentions." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/80355798550109908014.

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碩士<br>東海大學<br>管理碩士在職專班<br>98<br>The companies decline in the production and sales as the global economy recession. They have to cut down the cost to survive. Downsizing, a layoff, or a no-pay leave is a prevailing human resource management strategy for firms to cope with global economy recession. But there are more and more employers considering the work sharing system to avoid layoffs in Europe or America. Both employers and employees have to reach an agreement in the work sharing system. This research is based on theory of planned behavior and aimed to explore the variables affecting behavio

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Chiang, Kai-Chieh, and 江凱傑. "Application of the Theory of Planned Behavior to Travelers’ Behavioral Intentions for Hostel." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/01489242305030598576.

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碩士<br>國立臺東大學<br>休閒事業管理碩士在職專班<br>102<br>The hostel lodging is an economy accommodation style that is widely preferred by students, youth, and backpackers. In recent years, the rapid growth of the youth tourism market also has led the booming of hostels’ development. However, there are only few study were done for this specific type of accommodations in Taiwan. Theory of planned behavior has been widely applied to the study of costumers’ behavioral intentions. Therefore, based on this theory, this study analyzes visitors’ behavior to the youth hostel and the theoretical variables that affect the

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Chia-Jen, Ho, and 何嘉仁. "Applying the Theory of Planned Behavior to Study the Behavioral Intentions of Bikers." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/b9bj5d.

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Yang, Li-Ching, and 楊麗菁. "Applying the Theory of Planned Behavior to Consumers\' Behavioral Intentions toward Smart Shoes." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4q3pay.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>107<br>With the evolution of information technology and smart products, smart wearable devices have become a part of modern life. Every year, high-tech and electronic products manufacturers introduce a variety of smart wearable devices. With the improvement of quality of life and the prevalence of sports, more and more smart wearable devices combining sports data and special functions have been launched into market. We used the Theory of Planned Behavior to understand the public's attitude towards and purchase intentions. This study was conducted by online questionna

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Chao, Yen-Hsiang, and 趙延祥. "Application of the theory of planned behavior to investigate the pedestrian’s violation behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/29092454720003499600.

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碩士<br>逢甲大學<br>交通工程與管理所<br>92<br>The violation or ignorance of the road users, mechanical failures, and environmental influences are three major factors about “ why a traffic accident will happen？”. However, the violation or ignorance of the road users is the dominant factor of a traffic accident in which is 95 ％ of total traffic accidents. Furthermore, the road users can be categorized by vehicle driver, passenger, and pedestrian. From literature review, we find that most of studies have focused on the behavior of the drivers and the traffic accident analysis, but the studies on the pedestrian

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Tsai, Pei-Jui, and 蔡佩瑞. "Exploring Hot Air Ballooning Tourists’ Behavior Intention through the Theory of Planned Behavior." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/28258989999063908458.

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碩士<br>大仁科技大學<br>休閒事業管理研究所<br>102<br>The purpose of this study was to explore hot air ballooning tourists’ behavior intention through the theory of planned behavior and to verify the adaptation extent of observed data. This study adopted a quantitative research method using purposive sampling method to collect data. A total of 300 questionnaires were distributed, and 260 valid questionnaires were collected. The SPSS and Amos statistical software were employed for the descriptive analysis and Structural Equation Modeling. There were four key findings: 1. there is no difference between Expected C

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Lin, I.-Chen, and 林奕辰. "Relationship Quality and the Theory of Planned Behavior Models of Green Consumption Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/58838869197035963900.

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碩士<br>靜宜大學<br>企業管理學系<br>99<br>More than half of rivers in Taiwan are polluted and that causes the attention of environment ecology. Environmental Protection Administration has promoted and offered reward to private and public sectors in research and development of green products and technologies. Green consumption has become a new trend. This research based on the theories of planned behavior (TPB) and relationship quality (RQ) model to study the green clean product consumer behavior whether the purchase is based on the consumer’s individual plan or base on the its good relationship with the s

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Chen, Chih-Liang, and 陳志良. "A Quantitative Study of Mountain Biking Behavior: Applying The Theory of Planned Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/10213177980488287889.

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碩士<br>國立中正大學<br>運動與休閒教育研究所<br>99<br>Based on the framework of Theory of Planned Behavior (TPB), this study investigates mountain biking behavior among the participants of mountain biking. Among the mountain roads in central Taiwan, Questionnaires were distributed by the method of convenience sampling. 241 questionnaires were considered valid, and were statistically analyzed by descriptive statistics, product-moment correlation, regression analysis, and hierarchical multiple regression. The result shows that the percentage of male participants is 94.5%. The average age is 38, and the average

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