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Thematische Bibliographien / Young consumer behaviour / Dissertationen

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Dissertationen zum Thema „Young consumer behaviour“

Autor: Grafiati

Veröffentlicht am 29. Juni 2021

Zuletzt aktualisiert am 5. Februar 2022

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Lapierre, Matthew Allen. "Emotion regulation and young children’s consumer behavior." EMERALD GROUP PUBLISHING LTD, 2016. http://hdl.handle.net/10150/623035.

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Purpose - This paper aims to explore how children's developing ability to effectively regulate their emotions influences their consumer behavior. Design/methodology/approach - Working with 80 children and one of their parents, this study used direct observations of child behavior in a task where they needed to regulate their emotions and a survey of parents about their child's emotional development and consumer behavior. The research used quantitative methods to test whether children's emotion regulation predicted parent reported consumer behavior (e.g. purchase requests, parent-child purchase

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Pagla, Maria. "The impact of brand attitudes and social agents on young consumer behaviour." Thesis, Middlesex University, 2011. http://eprints.mdx.ac.uk/8326/.

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Brand promotion among young children continues to be a marketing area which raises key concerns amongst marketers and in the wider society. Key prior literature has focused extensively on the relation between age and children‟s brand recognition and recall. A number of studies have mainly investigated the influence of the media and the association between advertising messages and young consumers' behaviour. Far fewer studies have studied brand attitudes and social agents, such as peers and family members, as possible influencers of consumer behaviour. A review of literature about children's co

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Hein, Wendy. "Players and layers : young men's construction of individual and group masculinities through consumption practices." Thesis, University of Edinburgh, 2010. http://hdl.handle.net/1842/4478.

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Literature across a range of social science disciplines highlights the existence of multiple masculinities, performed and negotiated through everyday practices. However, many studies of male consumers have not explicitly addressed how practices construct gender. In consumer research, themes of masculinity have mainly emerged in studies of advertising images, subcultural consumption, brands, events and consumer tribes. Few studies have explored men’s consumption and the construction of masculinity through and across practices. Previous studies also appear to have examined gender, practices and

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Hjalmarson, Hanna. "En växande marknad : studie av nöjdheten med konsumtionsrelaterade livsområden bland unga konsumenter." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1412.

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I den här avhandlingsstudien undersöks nöjdheten med tillvaron i vårt konsumtionssamhälle bland konsumenter i olika åldrar. De tre områden som för unga konsumenter (9–19 år) som grupp hade starkast samband med den övergripande nöjdheten: (1) att vara nöjd med sig själv, (2) sina kläder, samt (3) vikt och hälsa, studeras sedan närmare. Fokus ligger på nöjdhetens samspel med olika aspekter på konsumtion, där olika förhållningssätt kan tänkas vara kännetecknande för mer eller mindre nöjda konsumenter. De undersökta aspekterna är materiella värderingar, inställning till reklam, mottaglighet för so

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Hjalmarson, Hanna. "En växande marknad : studie av nöjdheten med konsumtionsrelaterade livsområden bland unga konsumenter /." Stockholm : Handelshögskolan i Stockholm, 2007. http://www2.hhs.se/EFI/summary/720.htm.

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Järvstrand, Andreas, Axel Larsson, and Kasper Sundström. "Transforming Consumer Values into Eco-Friendly Purchases : A study on young Swedish consumers within the Electronic mobile device market." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30145.

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Problem: Although modern people are more aware than ever about the environment and responsible sourcing of raw materials, a gap exists between consumers’ preferences on eco-friendly products and their actual purchasing behaviour. Companies operating in the electronic mobile device industry have been unable to bridge this value-action gap and relatively little research has been conducted on this industry. Topic & Purpose: This paper aims to investigate and discover the preferences and purchasing behaviour of young Swedish consumers operating in the electronic mobile device industry. This

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Lee, Richard Yee Meng. "The moderating influence of hedonic consumption in an extended theory of planned behaviour." UWA Business School, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0214.

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[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the e

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Morlot, Evelyne. "Nostalgic consumption behaviours among young generations in photography : A comparative approach of Instagram and analogue photography." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76235.

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With the emergence of digital cameras on phones, photography has become a popular routine. For some people, it is close to a form of ritual, every moment of the present is preciously archived and possibly shared to relatives on social media. This consumption of photography contrasts radically with the one practiced 20 years ago. Analogue photography was more occasional, because it is more time-consuming and also more costly. However, we observe today a resurgence of analogue photography and more particularly among young generations. This phenomenon goes hand in hand with the popularity of tran

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Dean, Dianne. "Consumption of politics : it's not always a rational choice : the electoral decision-making of young voters." Thesis, University of Stirling, 2006. http://hdl.handle.net/1893/198.

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The aim of this thesis was to explore the efficacy of the rational choice model in the electoral decision making of young people. The initial view was that this was too narrow a concept to apply to a real world situation. Therefore, consumer behaviour theory was reviewed in order to find out how marketers understand consumer decision making and explore if this could add anything to electoral decision making. Using an ideographic approach, this research revealed a number of different groups that did not conform to the rational choice model. Moreover, it was interesting to discover that many vot

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Fischer, Carolyn. "An investigation into whether young teens change their clothing consumer behaviour and brand preferences after the transition from primary school (grade seven) to high school (grade eight) in the South Western Cape." Master's thesis, University of Cape Town, 2007. http://hdl.handle.net/11427/14644.

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Includes bibliographical references (leaves 149-159).<br>This study focused on two segments that have emerged from an evolution within the children's market- the tween and young teen markets. However, few market researchers had investigated the transition between these two stages - leaving primary school and going to high school. Despite there being a rather small age gap between older tweens and young teens, the numerous challenges brought about due to the transition from primary school to high school could affect areas such as academic performance, friendships and so forth. It was the aim of

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Awanis, Sandra. "Youth vulnerability and susceptibility to credit card misuse and indebtedness : a cross-country exploration." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/youth-vulnerability-and-susceptibility-to-credit-card-misuse-and-indebtedness-a-crosscountry-exploration(61a934c5-1746-450b-b2d1-c6b00b5e4cb8).html.

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Vulnerable consumers are likely to fall victim to negative marketplace outcomes due to the secondary effects of marketing practices. In particular, credit card targeting directed towards young people elicits ethical criticisms because of the perceived vulnerability of the target segment, the targeting efforts that are deemed more predatory than informative, and the stigmatising protectionist policies that limit the youths’ financial freedom. Vulnerable consumers are often overlooked in marketing considerations, leaving it to the public policy to intervene. This thesis aims to show that vulnera

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Bergdahl, Moa, and Chloé Brazille. "The meeting of generation D and fairtrade companies : A study on the consumption behaviour of young swedish women and their characteristics." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-168434.

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Young people, born in the 1990s, are pictured by the society as individuals who are connected and who tend to put their physical moments besides. Only a few studies have been carried out to understand how they feel and why they act as they do. The purpose of this study was to understand the consumption behaviour and the characteristics of a new generation: Generation D, in order to reach them efficiently with fairer market alternatives. This research seeks to address the following questions: 1.Who are the people representing Generation D? 2.What is sustainable, what is fair? 3.How should the r

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Okutani, Daiki, and Dairong Wu. "How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market." Thesis, Jönköping University, IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52841.

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The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. In order to further facilitate the study, a qualitative research with an inductive approach was selected. With the foundation of formulated questions, the semi-structured interviews were conducted to gain deeper insights in relation to the study. The interviewees

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Jernberg, Alice, Sandra Eklund, and Andreea-Jessica Roman. "The Impact of Sustainable Advertising and its Relationship to Consumer Brand Loyalty : An Empirical Study of Young Adults and their Brand Switching Behaviour on High- and Low Involvement Products." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48793.

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Even though the majority of companies have realised the benefits of implementing sustainability practices into their business strategies today, the problem is that the marketing of these activities still has a negative impact on the environment. Therefore, the purpose of this research is to examine if the impact of sustainable advertisements can influence the purchase decisions of young adults who show loyalty to another brand. In order to reach this purpose, qualitative research was conducted using an abductive approach through 23 semi-structured individual interviews with consumers between t

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Babu, Theodore Duncan. "Marketing to the emerging black middle class in South Africa : an in-depth exploration of the lives of young black professional women." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97301.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: The emerging black middle class in South Africa provides immense opportunity for marketers who wish to capture this segment of the market. However, in order to be relevant, a deep understanding of this ever-evolving segment is absolutely necessary. Characterised by complexity, the black middle class is heterogeneous and evolves at rapid speed. Studies by the Unilever Institute of Strategic Marketing highlighted the immense value of black middle class women, coined Black Diamond™ women. The primary objective of this researc

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Li, Yuejin. "Consumer decision making styles: a comparative study among Motswana, Chinese and South African students." Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/154.

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As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus contribute to the understanding of the effect of the marketing environment as well as of the cultural factors on consumer decision-making styles. It would also be significant to determine if the decision-making styles of foreign consumers differ from those of local ones. The influx of foreign students

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Stowe, Kaylee Ann. "Influence of nutritional labelling on the choice of a fast food by young adults from the professional and clerk occupational groups in the City of Cape Town, South Africa." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2667.

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Thesis (MTech (Consumer Science: Food and Nutrition))--Cape Peninsula University of Technology, 2017.<br>Objective: To determine whether nutritional information provision would influence the choice of a popular fast food by young adults employed in the City of Cape Town, South Africa (SA), within the professional and clerk occupational classifications as consumer group, using a beef burger as exploratory item. Methodology: A survey, in the form of a self-administered questionnaire comprising closedended multiple-choice questions, was used to obtain information on the respondent fast food

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Ioannou, Soula. "Young Cypriots' consumer meanings of health-related behaviours." Thesis, University College London (University of London), 2002. http://discovery.ucl.ac.uk/10020409/.

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Koukouvinos, Dimitrios. "Psychosocial Factors Influencing Young Consumers' Clothing Disposal Behaviour in Greece." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16798.

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The following Master thesis deals with the problem of clothing disposal in Greece examining primarily the psychosocial factors that influence this behaviour. More specifically, the author sets a theoretical framework using the Triandis’ (1977) model of Interpersonal Behaviour and examines how the factors included in the model influence clothing disposition among young individuals in Greece as well as to what extend they do it. Furthermore, the author explores the clothing disposition behaviour of the above mentioned sample regarding an old t-shirt.The thesis consists of six chapters. In the fi

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Thienmongkol, Kaorat, and Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.

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Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contri

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HUBRECHTS, LAURENT, and Beyhan Koktürk. "Effects of visual merchandising on young consumers' impulse buying behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18976.

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Oates, Blake A. "Exploring Perceptions of Brand Loyalty and Consumer Identity among Millennial Males Living in Central Ohio." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157519/.

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Brand loyalty is a common theme throughout consumer and market research, yet it has not been a major topic among anthropologists. The research presented here is an anthropological exploration of the social and cultural influences on how a unique demographic - millennial males - view their own loyalty to brands. Through the use of qualitative interviews and online surveys, participants provided insight in to how they viewed their favorite brands and how those brands fit in to their lives. After analysis was done on these interviews a number of themes and degrees of attachment were identified

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Li, Xiufeng, and Yazhi Xin. "Factors Influencing Organic Food Purchase of Young Chinese Consumers." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256003.

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Organic food has drawn attention of more and more consumers. As a result, many researchers have attempted to explain the motivations and marketing issues relevant to the topic. The previous studies provide some conflicting results and could not produce a comprehensive understanding of organic food consumers in China. Given the present research, this paper attempts to conduct a comprehensive study of organic food consumption by examining a variety of factors influencing the consumption of organic food and provide some marketing implications through a survey of young consumers in a large metropo

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Adam, Shaneen. "Youth perception of service quality of large food retailers in the Cape Metropolis." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2654.

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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2017.<br>Retailers (including food retailers) are facing challenging times due to the dynamic business environment. Increasing competition, uncertain economic environment. The sophistication of consumers has prompted retailers to improve not only their product offering but service quality too. Some food retailers, however, have gained a reputation for poor service quality. On the other hand, those food retailers providing high levels of service quality, warrant customer satisfaction and customer loyalty, and min

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Ma, Jialin, and Shumei Li. "Chinese young consumers' buying behavior of online second-hand clothing." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14000.

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Recent years have witnessed the increasing popularity of second-hand clothing (SHC) worldwide. In the developed countries, consumers show more willingness to accept SHC and the SHC market is relatively mature. In China, consumers’ attitudes towards SHC is always somewhat negative for many reasons. However, nowadays more Chinese young consumers have intentions to buy SHC partly because they want to follow the global fashion trend or to sustain the environment. To recycle and reuse waste textiles, some regulations have been issued by the Chinese government, but restrictions are still put on trad

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Söderholm, Linda, and Jenny Olofsson. "The Effect of Corporations’ Irresponsible Actions on Young Consumers’ Purchasing Behavior in the FMCG Apparel Industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227308.

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Background and Problem: CSI is a topic with a limited amount of research despite it being a very relevant issue and that its counter pole CSR is one of today’s most popular subjects to study. In both areas there is a gap in the literature regarding the apparel industry where there CSI can be evident in many different aspects, especially in the production process. In the FMCG market, the demand for apparel that has been produced ethically has increased over the years. Still, the importance that the consumers place on ethical attributes in their purchase decisions is rather unknown. Purpose: The

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TOVIKKAI, KAMOLWAN, and WIWATCHAI JIRAWATTANANUKOOL. "An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9895.

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<p>Abstract</p><p>Date: June 2, 2010</p><p>Program: MIMA – International Marketing</p><p>Course name: Master Thesis (EFO 705)</p><p>Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands</p><p>Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111)</p><p>Group number: 2462</p><p>Tutor: Konstantin Lampou</p><p>Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention

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Holm, Joanna, and Sofia Green. "The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16788.

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Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. The survey was addressed to young women that came from China, in the ages 20-25 year old. It was of interest to get answers both from young women that are luxury consumers and from those who are not, in order t

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Yung, Lai-fong Edith. "Popular culture and deviant youth behaviour in Hong Kong." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B20622296.

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Gustafsson, Hannah, Lawko Karim, and Fuglerud Helmie Säll. "Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44087.

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Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. Purpose: The purpose of this qualitative research paper was to understand and identify underlying enablers and inhibitor to green purchasing behavior amongst young Swedish adults. Furthermore, the authors sought to understand

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Kachale, Mphatso Grace. "Inexperienced young adults' assessment of major household appliances for personal use." Diss., Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-03082006-135356.

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Mpofu, Bukhosi Dumoluhle. "Consumer perceptions of private label brands: an Eastern Cape university-aged analysis." Thesis, Rhodes University, 2011. http://hdl.handle.net/10962/d1002783.

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This research investigates the consumer perceptions of private label brands amongst the university aged consumers from selected Eastern Cape universities. The research also aimed to ascertain whether or not generation Y consumers are aware of the existence of private labels, whether price, quality, advertising, packaging, reference groups and demographic variables influenced generation Y purchasing behavior of private label brands. To achieve these objectives, the research made use of the simple random technique to gather the primary data via the use of an online structured questionnaire. The

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JIRESKOG, SOFIA, and SOFIA JIRESKOG. "Köpbeteende och attityder : en studie av unga tjejers attityder till företaget Gina Tricot." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20125.

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Konkurrensen är idag hård inom modebranschen. Flera stora aktörer slåss om kunderna och ett brett utbud, snabba leveranser och att effektivt möta efterfrågan är av stor vikt. Utveckling och globalisering har lett till att privatpersoner snabbt och enkelt kan leta fram information själva. Konsumenterna kan jämföra priser, utbud och annat hemma på internet. Människor väljer idag kläder inte bara utifrån funktion och kvalitet utan utifrån intressen, livsstil och andra faktorer. Konsumenter syn på olika varumärken påverkas inte bara av företagen själva utan också av andra företeelser. Bloggar, saj

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LI, YANZI, and SARAH MOUSSEAUX. "Luxury fashion brands on social media : a study of young." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17375.

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The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers’ perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts.<br>Program: Master Programme in Fashion Management

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Rahman, Md Minur. "Green Products : A Study on Young & Native Swedish Consumers’ Purchase Intentions of Green Products." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-83525.

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The aim of this study to explore the green products purchases intentions of the young & native Swedish consumers. Many studies have done on the green products and consumers of green products. Researcher also focused on the consumers’ and their purchase intention based on the age. Some studies conducted only on the young consumers of a particular country. However, this study focused on the young consumers of Sweden. Attitude, knowledge and friends and family influences are considered as the three basic factors of this study. I tried to investigate the influence of these three factors on the

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Barua, Promotosh, and Md Sajedul Islam. "Young Consumers’ Purchase Intentions of Buying Green Products : A study based on the Theory of Planned Behavior." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45212.

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This investigation explored the contextual factors affecting young consumers’ attitudes and their intentions of green purchase behavior in the area of consumer behavior. This study seeks to understand young consumers’ green purchase intentions based on the Theory of Planned Behavior (TPB). At the same time, this study also intends to detect variables that influence young consumers’ intentions of buying green products. In this thesis, a quantitative approach was adopted. Using a sample of 282 young people, a survey was developed and conducted in Umeå University, Sweden. Results indicate that p

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Yung, Lai-fong Edith, and 容麗芳. "Popular culture and deviant youth behaviour in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31978800.

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Ma, Yoon Jin. "Young consumers' fair trade consumption application of the theory of planned behavior to non-food fair trade purchases /." [Ames, Iowa : Iowa State University], 2007.

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Bumrungkitjareon, Tipaporn, and Suveera Tanasansopin. "Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12604.

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Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. However, most of the literatures have just studied on women cosmetic products. There are a few studies within male cosmetic market, despite the demands of cosmetic products are increasing among men as well as women. Purpose: This study aims to discuss the r

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Yaro, Walita. "The Role of Luxury Fashion Brands : A qualitative research of how the consumption of luxury fashion brands relate to young consumers' self-concept." Thesis, Stockholms universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-132964.

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The market for luxury brands has outpaced other consumption categories through its growth, and has been found in continuous development. As there is an increasing amount of luxury categories, the consumption of luxury fashion brands account for the largest proportion of luxury profits, and the marketing costs for such brands has shown to surpass those of other fashion categories. Consumer researchers have throughout decades emphasized how individuals participate in consumption behavior to form their self-concept in relation to brands. However, previous research has disregarded the multidimensi

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Azevedo, Ana Teresa Oliveira Magalhães da Rocha. "Do consumo de substâncias ao comportamento antissocial: programa de intervenção." Bachelor's thesis, [s.n.], 2013. http://hdl.handle.net/10284/3991.

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Projecto de Graduação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Licenciada em Criminologia<br>Este trabalho tem como principal objetivo descrever a relação entre o consumo de substâncias e o comportamento antissocial propondo um programa de intervenção junto de uma amostra de adolescentes que frequentam o Agrupamento Escolar de Águas Santas na cidade da Maia, com idades compreendidas entre os 14 e 17 anos. O principal objetivo desta proposta de programa de intervenção será o de promover a redução do consumo de substâncias e dos comportamentos

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Holstvoogd, Ezra. "Factors that influence the purchase intention of sustainable apparelproducts relating young consumers in the Netherlands." Thesis, Högskolan Dalarna, Institutionen för kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-37630.

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Purpose: This research’s purpose is to test previous used factors that influence the green purchase intentions of apparel products on a not yet tested target group, young consumers in the Netherlands. The goal that goes with the purpose is to stimulate the sustainable apparel consumption in the Netherlands. Research design: To fulfill the purpose of this study, an online questionnaire has been distributed to young consumers in the Netherlands. A total of 400 valid respondents were collected through the convenience sampling- and snowball sampling method. With the valid respondents the multiple

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Henriksen, Julia, Paulina Henriksson, and Linn Wadsten. "We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39855.

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Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. Productivity and quality management has led to a growing production of luxury goods and has been spread to the mass population. Previous studies have proven that there is a relationship between possessions and identities, but lack research on younger consumers and their agendas for luxury consumption. Purpose: The purpose of this research is to explore how young consumers a

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Färemo, Emma, and Angelica Fredriksson. "Information gathering considering the influence of brand- awareness and attitude : A study focusing on young female consumers behavior in the cosmetic industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26915.

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Problem: Research shows that it is crucial to acknowledge the information search step to understand consumer decision-making. Moreover, consumers‟ buying behavior is affected by their brand awareness. A problem is however that there exist a gap in previous research on understanding the consumers‟ actual behavior and why they choose certain platforms for their information gathering. Purpose: The purpose of the thesis is to get an understanding of consumers‟ information gathering process about cosmetic products and in turn to what extent that can create brand- awareness and attitudes. The thesis

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Radons, Daiane Lindner. "Comportamento de compra pró-ambiental: estudo com jovens consumidores." Universidade Federal de Santa Maria, 2013. http://repositorio.ufsm.br/handle/1/4659.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>From the perspective that natural resources are finite and that human behavior is affecting negatively the natural environment, a new attitude of society is perceived, that starts charge organizations act more responsible and committed to environmental issues. The effects of environmental concern by organizations go beyond compliance, studies show that consumers tend to reward actions of environmental responsibility of companies, once it passes to consider environmental issues at the time of consumption. From this perspective, rece

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Zhang, Zeyu. "Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults." Ohio University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024.

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Zhang, Zeyu. "Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults." Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024.

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Santos, Ana Carolina Batista Vicente Pereira dos. "Retro-revolution : a relação entre o público jovem e os produtos retro." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12862.

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Mestrado em Marketing<br>Os produtos retro, com estéticas e caraterísticas aparentemente ultrapassadas, estão cada vez mais presentes no mercado contemporâneo. Parece não existir limite para esta tendência que afeta desde automóveis a eletrodomésticos, vestuário, produtos alimentares, entre outros. O objetivo desta investigação é estudar o comportamento dos jovens enquanto potenciais consumidores de produtos retro, clarificando se o público jovem tem intenção de adquirir este tipo de produtos e quais os motivos que influenciam essa intenção de compra. Considera-se pertinente esta população al

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Granström, Alicia, and Sofia Persson. "Unga konsumenters kunskaper och beteende inom 3R-principen : med fokus på återvinning och återanvändning av kläder." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14778.

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Svenskar slänger över 7,5 kg kläder per år i hushållsavfall och 60 procent av dessa plagg är hela och skulle kunna återanvändas. Det nuvarande linjära systemet som utnyttjar jordens resurser och producerar produkter som sedan kasseras, bidrar till bland annat stora mängder avfall och utarmning av naturresurser. Detta är en ohållbar resurshantering. Med den cirkulära ekonomin kan redan använda resurser återanvändas fler gånger istället för att kasseras. Konsumenter visar idag på ett allt större intresse för miljön och hur deras köp kan påverka miljön. Trots detta visar rapporter på att svenskar

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Ferraz, Caroline de Souza. "Desvendando a economia colaborativa: um estudo quantitativo sobre as motivações de sua adesão." Escola Superior de Propaganda e Marketing, 2018. http://tede2.espm.br/handle/tede/313.

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Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-08T12:18:26Z No. of bitstreams: 1 Dissertação_MPCC- Caroline de Souza Ferraz.pdf: 2352368 bytes, checksum: 0bdbc99e0db36e10a25810609c25a4b1 (MD5)<br>Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-08T12:18:53Z (GMT) No. of bitstreams: 1 Dissertação_MPCC- Caroline de Souza Ferraz.pdf: 2352368 bytes, checksum: 0bdbc99e0db36e10a25810609c25a4b1 (MD5)<br>Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-10-08T12:34:34Z (GMT) No. of bitstreams: 1 Dis

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