Bibliografías temáticas / Art Marketing

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Literatura académica sobre el tema "Art Marketing"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 29 de julio de 2024

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Artículos de revistas sobre el tema "Art Marketing"

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Koivisto, Elina y Pekka Mattila. "MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?" Global Fashion Management Conference 2019 (11 de julio de 2019): 677. http://dx.doi.org/10.15444/gfmc2019.06.07.02.

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Sevastyanov, Aleksandr Nikitich. "Modern art market: art, economics, marketing". Uchenyy Sovet (Academic Council), n.º 1 (1 de enero de 2021): 19–27. http://dx.doi.org/10.33920/nik-02-2101-02.

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The article is devoted to the analysis of the market mechanism in the field of art, as well as the influence of the market on the development of mass taste and aesthetic mainstream. The author demonstrates that the market price for works of art is an indicator in which all the numerous factors of the art market, both aesthetic and economic, including the current situation, are collected and embodied in a concentrated form. That is, the price accumulates all the social connections of art. By spreading, auction catalogs like nothing else make the art market global, serving as a single information base for all its participants. The wide publicity of the auction results forms the fashion in art, raises the prestige of a particular direction, and makes it the main one. The material of the article is of interest in the disciplines "History of Art" and "Modern Art Market".
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Jyrämä, Annukka y Anne Äyväri. "Marketing contemporary visual art". Marketing Intelligence & Planning 28, n.º 6 (21 de septiembre de 2010): 723–35. http://dx.doi.org/10.1108/02634501011078129.

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Tazov, P. Yu. "Marketing of art spaces: essence, characteristics, prospects". Vestnik Universiteta, n.º 2 (21 de marzo de 2024): 31–40. http://dx.doi.org/10.26425/1816-4277-2024-2-31-40.

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The article studies the peculiarities of promoting art spaces as significant social and cultural objects that act as a locomotive for territorial development, attracting tourists and involving the population in cultural activities. Theoretical approaches to the marketing of art objects and art industry have been analyzed. The key functions of art spaces have been studied. It is proved that art spaces marketing has a more complex structure due to the promotion object multifunctionality than art objects marketing. The author’s art space marketing communication model has been proposed. It is based on the art spaces functions for visitors, sponsors, partners, and government agencies. This model allows differentiating targeted marketing communications for each audience, based on the functions and needs of target groups and partners. Unlike art marketing, art spaces marketing implies a complex communication with target audiences, which includes historical social and cultural, territorial, tourist, socialization, and other aspects of art space. The article substantiates the position that art space cannot be only a commercial project, but due to its social and cultural aspects should perform socialization tasks for young people. Hence, there is a need for legal regulation of art spaces in the public-private partnership framework. This requirement introduces its own adjustments in the marketing communications construction.
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Kawakita, Makiko y Yasushi Sonobe. "Art Place as Media:". Japan Marketing Journal 42, n.º 4 (31 de marzo de 2023): 27–38. http://dx.doi.org/10.7222/marketing.2023.019.

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Akimov, Dmytro. "Segmentation of art market in the fine art’ marketing". Collection of scientific works “Notes on Art Criticism”, n.º 39 (1 de septiembre de 2021): 27–31. http://dx.doi.org/10.32461/2226-2180.39.2021.238676.

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The purpose of the article. Research and analysis of marketing technology algorithms by means of market segmentation in fine arts marketing. The methodology of the study is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the processes of segmentation of the fine arts market with the subsequent use of research results in the marketing processes of promoting works of art from artist to consumer. The scientific novelty consists in expanding the notions about the technology of segmentation of the art market. The article analyzes the algorithms of marketing technologies in the segmentation of the fine arts market. It should be noted that in the marketing of fine arts the technologies of segmentation of art markets and technologies of the positioning of works of art are purposefully and productively used. The segmentation of art markets enables to highly efficient identify and systematize groups of consumers and admirers of works of fine art in accordance with their goals and motivations. The main purpose of the article: analysis of the specifics of the implementation of classical marketing technologies (marketing researches, segmentation of art markets) in the marketing of fine arts. Conclusions. The analysis of the problems of using traditional marketing technologies in art marketing carried out in the article gives grounds to state that such technologies are used in the art market, but they differ significantly from other market areas. It should be noted that the technology of market segmentation is actively used in the art market in works of museums, galleries, auctions. The technology of market segmentation allows regulating the processes of appearance and satisfaction of demand for works of art and their implementation.
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Akimov, Dmytro. "Marketing researches and promotion works of art in the fine art’s marketing". Almanac "Culture and Contemporaneity", n.º 1 (31 de agosto de 2021): 139–44. http://dx.doi.org/10.32461/2226-0285.1.2021.238609.

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The purpose of the article. Research and analysis of marketing technology algorithms by means of market segmentation in fine arts marketing. The methodology of the study is to apply comparative, empirical, and theoretical methods. This methodological approach allows us to analyze the processes of segmentation of the fine arts market with the subsequent use of research results in the marketing processes of promoting works of art from artist to consumer. The scientific novelty consists in expanding the notions about the research of marketing processes in the art market. The article establishes that in the second half of the XX century - at the beginning of the XXI century in the art market very actively and effectively were used and are used marketing models and technologies. But professional scientific activity, scientific researches in the field of art market marketing have been conducted and are conducted insufficiently. Therefore, it can be stated that artistic creativity is the area of meticulous attention of large, small, and medium-sized businesses, which, in turn, created the art market, but still has not attracted specialists in this field of sociological, economic, marketing sciences. Scientific, research work on the positioning of works of art aims to determine the main market qualities of works of art, their recognizability for further promotion of works in the markets using advertising and other marketing mechanisms. The main purpose of the article: analysis of the specifics of the realization of classical marketing technologies (marketing researches, positioning of works of fine art) in the marketing of fine arts. Conclusions. The analysis of the problems of using traditional marketing technologies in art marketing carried out in the article gives grounds to state that such technologies are used in the art market, but they differ significantly from other market areas. Besides, due regard should be paid to the effectiveness of marketing technologies in the art market. Note that such traditional marketing technology as marketing researches is insufficiently used in the marketing of fine arts. Technology deserves special attention in art marketing. The technology of positioning works of art and artists deserves special attention in art marketing. The positioning of works of art in the implementation of the marketing approach allows the market to implement such strategies to meet the demand for works of art as: negative demand, lack of demand, latent demand, declining demand, irregular demand, full demand, excessive demand, unwanted demand.
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Holbrook, Morris B. "What For Art Thou, Marketing?" Journal of Customer Behaviour 23, n.º 1 (20 de mayo de 2024): 27–32. http://dx.doi.org/10.1362/147539224x17149185610028.

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Samli, A. C., R. C. Hook y J. Nkonge. "The Art and Science of Marketing a Marketing Department". Journal of Management Education 10, n.º 2 (1 de julio de 1986): 13–20. http://dx.doi.org/10.1177/105256298801000204.

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Samli, A. Coskun, Ralph C. Hook y Japhet Nkonge. "The Art and Science of Marketing a Marketing Department". Journal of Marketing Education 10, n.º 2 (agosto de 1988): 13–20. http://dx.doi.org/10.1177/027347538801000204.

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Tesis sobre el tema "Art Marketing"

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Anderson, Larna. "Art marketing and management". Thesis, Rhodes University, 1995. http://hdl.handle.net/10962/d1002188.

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Formal art education equips students with skills to produce artworks. A formal art education may increase the opportunity for employment, however, art-related employment is very limited. Art graduates would be better equipped to market and manage art establishments or their own careers if art education were to be supplemented with basic business skills. Artists who wish to earn unsupplemented incomes from their art should undertake to acquire business acumen. This includes being presentable to the market place in attitude and appearance. It also includes aptitude in art, marketing and management. Role models and non-models of success and failure in business should also be observed. Art graduates should adopt applicable tried and tested business methods. Good marketing is a mix of business activities which identifies and creates consumer needs and wants. Marketing activities involve research, planning, packaging, pricing, promoting and distributing products and services to the public to create exchanges that satisfy individual and organisational objectives. Art products include artworks, frames, art books and art materials. Art-related services include the undertaking of commissions, consulting, teaching, free parking, convenient shopping hours, acceptance of mail or telephone orders, exhibitions, ease of contact, approval facilities, wrapping, delivery, installations (picture hanging), quotations, discounts, credit facilities, guarantees, trade-ins, adjustments and restorations. Good management is a mix of business activities which enables a venture to meet the challenges of supply and demand. There is a blueprint for management competence. The three dimensions of organisational competence are collaboration, commitment and creativity. Self-marketing and management is an expression of an artist's most creative being. It is that which can ensure and sustain recognition and income. Artists, like other competent organisations and entrepreneurs from the private sector, should operate with efficient manufacturing, marketing, management and finance departments. They are also equally important and therefore demand equal attention. Artistic skill together with business acumen should equip the artist to successfully compete in the market place. There are no short-cuts to becoming an artist but there are short-cuts to becoming a known and financially stable artist. Understanding marketing and management could mean the difference between waiting in poverty and frustration for a "lucky break" (which may only happen after an artists's death) and taking control. Success should be perpetuated through continuous effort.
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Bennett, Josephine. "Marketing public art : public art, urban cultural policy and the role of relationship marketing". Thesis, Queensland University of Technology, 2000.

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Petersson, Viktor y Markus Svensson. "Stealth Marketing : The art of deceiving consumers". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11246.

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Bachelor Thesis in business administration, school of economics at Linnæus University, marketing, 2FE07E, Spring 2010   Authors: Viktor Pettersson and Markus Svensson Instructor: Mosad Zineldin   Title: Stealth Marketing The art of deceiving consumers   Background: Ethical aspects in promoting products are a concern when new methods are developed in order to reach consumers with marketing messages. Stealth marketing is one method developed and is based on not disclosing or revealing the true relationship to a marketing message. Furthermore, what impacts stealth marketing can have on brand image is questioned.   Purpose: Create an understanding for the importance of ethical considerations when using stealth marketing; furthermore determine if that could affect the brand image.   Delimitation: This thesis is focusing on the ethical aspects of stealth marketing, the legal aspects are not being considered.   Method: A quantitative research method was used in form of a survey with 249 respondents. The questions in the survey were based on theory and the results from the survey were analyzed in a program called SPSS. This was analyzed through three propositions and then compared to theory. The conclusion is answering the propositions, and either accepted or falsified.   Results, conclusions: It has been identified that consumers’ consider business ethics to be important. However, it did not have enough impact to make consumers’ boycott the products. It is also concluded that stealth marketing methods have a small negative impact on the brand image.   Suggestion for further research: A recommendation is to determine which techniques that are considered to be unethical business behaviour. Recommendations for further research are to focus on where the business ethical boarders are trespassed, and when a boycott of products occurs. Another interesting aspect for further research would be to examine if there is ethical differences and acceptable behaviour by a company, between an older and younger generation.
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Solano, Maria Schelle. "Art, Commerce, and Social Transformation: Public Art And the Marketing of Philadelphia". Diss., Temple University Libraries, 2012. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/184817.

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Anthropology
Ph.D.
The field site for this US-based ethnography is the city of Philadelphia, Pennsylvania. The overwhelming presence of murals in the urban landscape calls into question how these figurative wall-sized paintings improve the lives and neighborhoods in which these paintings are found. With Philadelphia suffering the consequences of deindustrialization and neoliberal globalization, characterized by high poverty and inequality, and consistently low rankings in quality of life indicators by the national media, what role do murals play in change? Do murals mask urban problems by literally painting over blight, and, therefore distract from vital issues? Alternately, are murals a beacon of hope in an aging post-industrialized city? How do these murals contribute to the city - socially, culturally, and economically? This research study employs the following in its methodology: archival research, participant observation, interviews, visual and audio documentation, web site analysis of the Mural Arts Program's public transcript, and documentation of contemporary media coverage of the MAP and tourism related economic strategies. Over the course of its almost thirty-year history, the MAP has seen its mission shift from dealing with erasing graffiti, to helping transform (i.e. empower and motivate) communities and individuals, as a way to deal with poverty and increasing political and economic inequality. As globalization placed pressures on cities to compete in a global economy, new urban branding practices changed the scale of operations from place-based local communities (that focused on rehabilitating "at-risk" populations) to the city as a whole (city-wide murals and related projects/events), that increased local media coverage and brought the MAP to the attention of national media outlets - the kind of publicity necessary to advertise Philadelphia as an "urban brand," "The City of Murals." The promotion of Philadelphia as "The City of Murals" is premised on art having a "social life" by virtue of human interaction, and therefore, has the capacity to engage, captivate, and transform - its "value" is in being commodified and consumed. At the same time, the consumption of particular art objects and experiences demonstrates "taste" and marks social difference and maintains social hierarchies.
Temple University--Theses
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Kokosenski, Rachel Elizabeth. "Art as business: Creating marketing strategies for artists". CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2982.

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The project takes marketing strategies learned in business and applies them to the work of visual artists. The project consists of two parts. The first part includes marketing materials and brand identity for a marketing/career counseling business (coach4artists). Materials for the counseling business consist of a corporate identity package, a brochure, a website, a business plan, and a marketing plan for the company. The second part includes marketing materials for a student artist (the "client") from California State University, San Bernardino. Materials for the client consist of a corporate identity package, a brochure, a postcard, a website, a business plan and a marketing plan.
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Van, den Bosch Annette. "The art market since 1940 : a model of relationships between key players and the interactions between aesthetic and financial values". Thesis, The University of Sydney, 1989. https://hdl.handle.net/2123/26264.

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The interaction between aesthetic and financial values which has developed in the art market since 1945 constitutes a new situation for the practice of art and poses new problems for aesthetic theory. There have been previous studies of the relationships between artists and dealers, and of the role of collectors, museums s and auction houses in the sale of works of art. However, no single study has attempted to construct a model of the market which takes account of the principal players and their interactions. In New York, the different processes for value formation in art, aesthetic value and financial value (or price), become thoroughly mixed in the development of a market for American Modernism. The model of the market which is developed in volume one is a simplifie d representation of a historical situation. The analysis concentrates on a few major elements in the system: tastemakers and collectors, dealers and museums, artists and public policy. The leading role played by tastemakers, and the limited number of key players, leaves the art market open to manipulation. The expansion and acceleration of the New York artworld/market system into Europe and Australia in the 1960s is traced. The impact of increased investment in art, and the role of corporate collectors and their relationships to museums is examined in both the international market and the Australian market. The second volume of the thesis develops a model of the interactions between the international market and a national market, in Australia. The study of the Australian market shows the impact of the New York investment market model in the 1960s, and the full reproduction of the New York model in Sydney in the 1970s. Changing patterns in artists' careers and new processes for reputation formation are examined. The interactions between public sector arts policy and the market, the growth of museums, and the role of all dare in widening the audience for art, are discussed in relation to both the United States and Australia. The model shown in evolution is a dynamic system. Various crises both financial and aesthetic forced the market to restructure. Some artists actively participated in the system, others developed new norms or practices. The increased use of art for investment led to an emphasis on male reputations in museums and in dealers' galleries - the modern masters syndrome - which was resisted by women artists. Active debates have taken place and legislation has been formulated to resist the most obvious manipulations of the market. The use of a model of the market may enable all those concerned to focus debate on the processes for the formation of aesthetic or financial value (or price) in the artworld/market system.
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Van, den Bosch Annette. "The art market since 1940: a model of relationships between key players and the interactions between aesthetic and financial values". Thesis, The University of Sydney, 1989. https://hdl.handle.net/2123/26277.

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The interaction between aesthetic and financial values which has developed in the art market since 1945 constitutes a new situation for the practice of art and poses new problems for aesthetic theory. There have been previous studies of the relationships between artists and dealers, and of the role of collectors, museums and auction houses in the sale of works of art. However, no single study has attempted to construct a model of the market which takes account of the principal players and their interactions. In New York, the different processes for value formation in art, aesthetic value and financial value (or price), become thoroughly mixed in the development of a market for American Modernism. The model of the market which is developed in volume one is a simplified representation of an historical situation. The analysis concentrates on a few major elements in the system: tastemake|$ and collectors, dealers and museums, artists and public policy. The leading role played by tastemakers, and the limited number of key players, leaves the art market open to manipulation. The expansion and acceleration of the New York artworld/market system into Europe and Australia in the 1960s is traced. The impact of increased investment in art, and the role of corporate collectors and their relationships to museums is examined in both the international market and the Australian market. The second volume of the thesis develops a model of the interactions between the international market and a national market, in Australia. The study of the Australian market shows the impact of the New York investment market model in the 1960s, and the full reproduction of the New York model in Sydney in the 1970s. Changing patterns in artists' careers and new processes for reputation formation are examined. The interactions between public sector arts policy and the market, the growth of museums, and the role of all three in widening the audience for art, are discussed in relation to both the United States and Australia. The model shown in evolution is a dynamic system. Various crises both financial and aesthetic forced the market to restructure. Some artists actively participated in the system, others developed new norms or practices. The increased use of art for investment led to an emphasis on male reputations in museums and in dealers' galleries - the modern masters syndrome - which was resisted by women artists. Active debates have taken place and legislation has been formulated to resist the most obvious manipulations of the market. The use of a model of the market may enable all those concerned to focus debate on the processes for the formation of aesthetic or financial value (or price) in the artworld/market system.
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Indorato, Carmen. "A marketing plan for a publication for the arts in Rochester /". Online version of thesis, 1989. http://ritdml.rit.edu/handle/1850/11303.

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Wålander, Natalie y Jannie Andersson. "Event Marketing : Kulturnatten och City Art Link som marknadsföringsverktyg". Thesis, Linköping University, Linköping University, Linköping University, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-57476.

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Bragagnolo, Elena <1992&gt. "Art advisory nel private banking: una strategia di marketing?" Master's Degree Thesis, Università Ca' Foscari Venezia, 2017. http://hdl.handle.net/10579/11893.

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Questo lavoro mira ad analizzare il ruolo della consulenza artistica all'interno delle banche italiane. Dopo una panoramica iniziale sul private banking, ove l'art advisory si colloca, ci si concentrerà su quest'ultimo, analizzandone le caratteristiche e i cambiamenti nell'ultimo decennio. Infine si approfondirà il caso del gruppo bancario BNP- PARIBAS, con dati riguardanti sia il wealth management, sia l'art banking.
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Libros sobre el tema "Art Marketing"

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Goodman, Calvin J. Art marketing handbook: Art marketing in the 21st century. 7a ed. Los Angeles, Calif: Gee Tee Bee, 2003.

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Finola, Kerrigan y Özbilgin Mustafa, eds. Arts marketing. Boston: Elsevier Butterworth-Heinemann, 2004.

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Gałązkiewicz, Igor. Art branding. Lublin: Wydawnictwo Słowa i Myśli, 2016.

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Jackson, Zella. The art of selling art. 2a ed. New York: Consultant Press, 1994.

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Jackson, Zella. The art of selling art. New York, N.Y: Consultant Press, 1988.

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Briot, Alain. Marketing fine art photography. Santa Barbara, CA: Rocky Nook, 2011.

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Massi, Marta. From Art to Marketing. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-17008-0.

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Gary, Gagliardi y Gagliardi Gary, eds. The art of war: &, The art of marketing. Shoreline, WA: Clearbridge Pub., 1999.

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Gonser, Mary Ann. Selling art: Marketing, managing, motivating. St. Louis, MO: Decor Magazine, 1995.

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Muylaert, Roberto. Marketing cultural & comunicação dirigida. São Paulo, SP: Editora Globo, 1993.

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Capítulos de libros sobre el tema "Art Marketing"

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Taylor, Jeffrey. "Marketing". En The Art Business, 151–61. 2a ed. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003431756-11.

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Stolley, Katharina y Samantha Glynne. "Marketing Through Art". En Marketing the Arts, 244–60. 2a ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003021766-16.

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Costello, Joyce y Laura Biondi. "The art of deception". En Influencer Marketing, 215–32. 1 Edition. | New York : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9780429322501-16.

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Chow, Ai Ming. "The Many Faces of Indigenous Art". En Marketing the Arts, 227–43. 2a ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003021766-15.

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Nakajima, Seio. "Marketing Art Films in Contemporary China". En Marketing the Arts, 64–79. 2a ed. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003021766-5.

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Bradley, Patricia. "Modern Art Meets Modern Marketing". En Making American Culture, 117–34. New York: Palgrave Macmillan US, 2009. http://dx.doi.org/10.1057/9780230100473_8.

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Cruz, Ana, Alex Fenton y Alexander Christov. "The art of influencer marketing". En Digital and Social Media Marketing, 217–28. 3a ed. London: Routledge, 2024. http://dx.doi.org/10.4324/9781003372189-12.

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Booth, William D. "The Art of Selling to the Construction Prospect". En Design/Build Marketing, 3–21. Boston, MA: Springer US, 1992. http://dx.doi.org/10.1007/978-1-4684-1431-8_2.

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Massi, Marta. "Authenticity in Marketing: Reality or Oxymoron?" En From Art to Marketing, 41–71. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-030-17008-0_3.

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Hennig-Thurau, Thorsten y Ursula Hansen. "Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept". En Relationship Marketing, 3–27. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_1.

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Actas de conferencias sobre el tema "Art Marketing"

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Teikmane, Linda. "An Art Academy of Latvia adapting to Art Marketing Techniques". En The 4th Virtual Multidisciplinary Conference. Publishing Society, 2016. http://dx.doi.org/10.18638/quaesti.2016.4.1.284.

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Sung, Jooeun. "MAPO ART MADANG, MAPO ART TANK". En Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.09.01.

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Estima, Ana y Susana Marques. "REDESIGNING MARKETING CURRICULUM: THE ART OF MAKING CHOICES". En 15th International Technology, Education and Development Conference. IATED, 2021. http://dx.doi.org/10.21125/inted.2021.0870.

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Sundram, Veera Pandiyan Kaliani. "Mastering the Art of Logispreneurship: Essential Skills for Logistician". En The 9th International Conference on Marketing and Retailing. European Publisher, 2024. http://dx.doi.org/10.15405/epsbs.2024.05.37.

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Loureiro, Sandra Maria Correia y Filipa Lima. "MANAGING THE BRAND ART GALLERY: ART VISUALIZATION AND OVERALL EVALUATION". En Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.08.05.

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Zhao, Lanlin. "Effect of Social Media on Marketing". En 2021 International Conference on Public Art and Human Development ( ICPAHD 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220110.118.

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Braz, Ana, Ines Tavares, Joao Grazina, Osvaldo Silva y Anabela Marcos. "Art State of Retro Marketing in the Modern Times". En 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476649.

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Liu, Yilan. "Emotional Impact of Marketing Account on Public". En 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210609.043.

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Adrianto, Dennise, Monica Hidajat y Violitta Yesmaya. "Augmented reality using Vuforia for marketing residence". En 2016 1st International Conference on Game, Game Art, and Gamification (ICGGAG). IEEE, 2016. http://dx.doi.org/10.1109/icggag.2016.8052642.

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WANG, YI-YAN. "THE SURVIVAL OF FASHION LUXURY BRAND WHEN THE DESIGNER CHANGING: HOW TO BALANCE DESIGN AND MARKET IN ORDER TO MAINTAIN BRAND VALUE". En 2021 International Conference on Education, Humanity and Language, Art. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtssehs/ehla2021/35705.

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Fashion designer is one of dominate role in a fashion luxury brand. There are many cases that luxury fashion brand via recruiting a creative designer to revive their commercial empire. For example, Tom Ford capitalizes on ten years to make nearly bankrupt Gucci resurge, even become a bellwether that value 4.3 billion market cap in the luxury industry[1]. But, that is not mean every designer could be lucky to cooperate with a brand that match his or her design style, such as the transitory cooperation of Kalvin Klein and Raf Simons. Thus, except the cooperation situation of designer and company, the other critical factor to determinate one designer whether match a brand is the balance between design and marketing. This report examines the plight of fashion luxury brand when designer changing. And explore how to remedy the loosing of brand core competitiveness and discuss a sires of reasons why new design concept useless for sales improvement, also, how to utilize marketing strategy such as visual communication to maintain brand equity. In this paper, the author conducted a series of comprehensive methodologies such as content analysis, historical research and case study to probe the role of designer for luxury brands and describes that marketing strategy might contribute to protect brand value in the period of brand upgrading. The research finding that, whilst designer changing, the visual marketing could be an effective method to help luxury fashion brand tide over difficulties, whole visual presenting of brand could maintain the impression in customer mind.
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Informes sobre el tema "Art Marketing"

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Chung, Te-Lin y Sonali Diddi. Marketing art museums using social networking services: An identity salience model. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-647.

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Busso, Matías, Kyunglin Park y Nicolás Irazoque. Research Insights: Which Managerial Skills Training Policies Are Most Effective? Inter-American Development Bank, noviembre de 2023. http://dx.doi.org/10.18235/0005302.

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Job training programs for firm managers or entrepreneurs are effective at increasing firm productivity, profits, and firm survival rates. Training skills in human resources, soft skills, marketing, and finance-accounting are most likely to improve firm performance. The impact was maximized when delivering training sessions for entrepreneurs and managers in the manufacturing and services sector. The key is to design training programs tailored to different participant groups, based on the demand in their respective industry and business contexts.
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Bien, Amos, Martha Honey, Abigail Rome y Aimee Russillo. Practical Steps for Marketing Tourism Certification. Inter-American Development Bank, junio de 2007. http://dx.doi.org/10.18235/0010705.

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This guide is part of a series of practical, how-to handbooks on sustainable tourism certification. These handbooks are based on research and reports done by the Center on Ecotourism and Sustainable Development (CESD) and The International Ecotourism Society (TIES) as part of a certification project directed by the Rainforest Alliance and funded by the IDB/MIF.
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Peterson, Everett. GTAP-M: A GTAP Model and Data Base that Incorporates Domestic Margins. GTAP Technical Paper, octubre de 2006. http://dx.doi.org/10.21642/gtap.tp26.

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Transportation, wholesaling, and retailing activities are a significant segment of economic activity in many economies. The magnitude of these activities can vary greatly between products, users, and regions. However, in most applied general equilibrium (AGE) analyses, these marketing activities are not tied to specific commodities. This paper develops a model framework and database that incorporates domestic marketing margins on domestic and imported goods going to final demand or used as intermediate inputs, and margins on exports, into the standard GTAP Model. The effects of incorporating domestic marketing activities into an AGE model are illustrated by comparing the results of the standard GTAP Model to the new GTAP-M Model for several different technological change scenarios. The comparison yields two main results. First, tying the domestic marketing activities to specific commodities changes the degree of price transmission from producers to users, compared to a model that does not include margin activities explicitly. The second main result is that the magnitude of the elasticity of substitution between commodities and the composite marketing activity is very important. Allowing variable margins creates a new source of demand-responsiveness for commodities which can significantly alter the results of policy simulations.
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Wiley, Jenny L., Camille K. Gourdet y Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, abril de 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.

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Recent loosening of legal restrictions on cannabis and its chemical constituents, including phytocannabinoids such as Δ9-tetrahydrocannabinol (THC) and cannabidiol (CBD), has led to rapid proliferation and wide availability of products containing CBD. Although using pure CBD does not result in THC-like intoxication, it is not risk-free. In this review, we examine CBD from scientific, marketing, and regulatory perspectives. Specifically, we evaluate the evidence used to support statements concerning CBD’s real and putative medical effects and discuss misleading information that has been used in marketing approaches. Also, we explore the current legal landscape surrounding CBD. We conclude that further research is necessary to clarify legitimate therapeutic effects of CBD. Federal regulation is also necessary to assure quality, safety, and efficacy of CBD products. Until new regulations are enacted to ensure purity and label accuracy, consumers should balance any perceived benefits of CBD use against potential risks associated with using products of unknown quality.
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ERSHOVA, E. EXPERIMENTAL MARKETING: INTERACTION WITH THE BUYER IN A PANDEMIC. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-18-22.

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The article describes the trends in the development of experimental marketing, the main application strategies are considered. The described practice of using the use of experimental marketing tools gives an idea of the possibilities of interaction with the consumer in the conditions of social distancing.
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Finkelstain, Israel, Steven Buccola y Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, agosto de 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part deals with two related aspects of the operation of processing and marketing firms. The first is the technological structure of these firms. To this end, we formalize a detailed theory that describes the production process itself and the firm's decision. The model accounts for multiple products and product characteristics. The usefulness of the theory for measurement of productivity and pricing of raw material is demonstrated. The second aspect of the processing and marketing firm that we study is unique to the agricultural sector, where many such firms are cooperatives. In such cooperative an efficient and fair mechanism for purchasing raw materials from members is crucial to successful performances of the firm. We focus on: 1) pricing of raw materials. 2) comparison of employment of quota and price regimes by the cooperative to regulate the quantities, supplied by members. We take into consideration that the cooperative management is subject to pressure from member farmers. 3) Tier pricing for raw materials in order to ensure efficiency and zero profits at the cooperative level. This problem is examined in both closed and open cooperatives. The empirical part focuses in: 1) the development of methodologies for estimating demand for differentiated products; 2) assessing farmers response to component pricing; 3) measurement of potential and actual exploitation of market power by an agricultural marketing firm. The usefulness of the developed methodologies are demonstrated by several application to agricultural sub-sectors, including: U.S. dairy industry, Oregon wine industry, Israeli Cotton industry and Israeli Citrus industry.
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Zilberman, David, Amir Heiman y B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, noviembre de 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-back guarantees [MBG] demonstration, free sampling and advertising) are used extensively to induce the adoption of agricultural inputs, but there is little understanding of their impacts on the diffusion of new technologies. The agricultural economic literature on technology adoption ignores marketing efforts by the private sector, which may result in misleading extension and technology transfer policies. There is a need to integrate marketing and economic approaches in analyzing technology adoption, especially in the area of agricultural inputs. Major Conclusion. Marketing tools play an important role in reducing uncertainties about product performance. They assist potential buyers to learn both about objective features, about a product, and about product fit to the buyer's need. Tools, such as MBGs and demonstration, provide different information about product fit but also require different degrees of cost for the consumer. In some situations they can be complimentary and optimal strategy combines the use of both. In other situations there will be substitution. Sampling is used to reduce the uncertainty about non-durable goods. An optimal level of informational tools declines throughout the life of a product but stays positive at a steady state. Implications. Recognizing the heterogeneity of consumers and the sources of their uncertainty about new technologies is crucial to develop a marketing strategy that will enhance the adoption of innovation. When fit uncertainty is high, allowing an MBG option, as well as a demonstration, may be an optimal strategy to enhance adoption.
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LVOVICH, Ya, A. PREOBRAZHENSKIY y Yu PREOBRAZHENSKIY. ANALYSIS OF TRANSPORT SYSTEM MANAGEMENT CAPABILITIES. Science and Innovation Center Publishing House, 2022. http://dx.doi.org/10.12731/2070-7568-2022-11-1-4-44-53.

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The paper discusses the task related to the management of the transport system. The possibilities of securing orders are shown. An algorithm for evaluating work at the stages of marketing research is given.
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Mintii, Iryna S. y Vladimir N. Soloviev. Augmented Reality: Ukrainian Present Business and Future Education. [б. в.], noviembre de 2018. http://dx.doi.org/10.31812/123456789/2673.

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The aim of the study: analysis of the current state and prospects for the development of augmented reality in Ukraine in business and education. The objectives of the study: to analyze the experience of using the augmented reality in advertising, marketing, education of Ukraine; to investigate the problems existing in this direction. The object of the study: the process of using augmented reality in advertising, marketing, education. The subject of the study: specific projects using the augmented reality in advertising, marketing, education. The used method of study was theoretical that included analysis of articles and materials of conferences on the research problem. The results of the study: nowadays, the augmented reality is used primarily in the field of advertising and marketing of Ukraine. As an example is the advertisement of Kyivstar (virtual tour around Ukraine, augmented reality quest), some of the Ukrainian companies have certain results in in this direction, for example, Augmented Pixels, Simo AR (in the development of a browser with augmented reality, the Kontramarka ticket service is implemented), Live Animations (such projects as Wonderland AR, My Yeti, Live Coloring, Gapchinska, Live Photo are already implemented). Among the problems that exist with the introduction of these technologies in education, first of all, we should note the shortage of specialists in the preparation of such educational projects and the uncoordinated actions of business and education in this direction. Main conclusions and recommendations: in order to disseminate research results it is necessary to hold thematic events of the all-Ukrainian level.
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