Libros sobre el tema "Brand"
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Ahluwalia, Rohini y Barbara Loken. Brands and Brand Management. New York: Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320.
Zanden, Monique van der. Brand! Brand! Tilburg: Zwijsen, 2007.
A, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.
Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Kō̜ng Bannāthikān Matichon-Prachāchātthurakit (Bangkok, Thailand), ed. Brand chon brand. Krung Thēp Mahā Nakhō̜n: Samnakphim Matichon, 2007.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. New Delhi: Response Books, 2004.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2a ed. New Delhi: Response Books, 2009.
Earls, Mark y Merry Baskin. Brand new brand thinking. London: Kogan Page, 2002.
Green, Joey. Joey Green's magic brands: 1,185 brand-new uses for brand name products. Emmaus, PA: Rodale, 2001.
Shortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. Dublin: University College Dublin, 1997.
Albisser, Matthias. Brand Content und Brand Image. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.
Sicard, Marie-Claude. Brand revolution: Rethinking brand identity. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2013.
Hill, Geoffrey. Brand. London: Penguin Books, 1996.
Gotby, Catharina. Brand. Stockholm: Amfora förlag, 2022.
Zhiyan, Wu, Janet Borgerson y Jonathan Schroeder. From Chinese Brand Culture to Global Brands. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137276353.
Loken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Routledge, 2010.
Loken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.
Barbara, Loken, Ahluwalia Rohini 1966- y Houston Michael J, eds. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.
Loken, Barbara. Brands and brand management: Contemporary research perspectives. New York: Taylor & Francis Group, 2010.
Chernatony, L. De. Integrated brand building using brand taxonomies. Milton Keynes: Open Business School Research, 1996.
Groat, Diane De. Brand-new pencils, brand-new books. New York: HarperCollins Publishers, 2005.
Oehmen, Tisha R. Finding Brand: The brand book tutorial. Eagle Point, OR: Paradux Media Group, 2013.
Chernatony, L. De. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 3a ed. Amsterdam: Butterworth-Heinemann, 2010.
Chernatony, L. De. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 2a ed. Oxford: Butterworth-Heinemann, 2006.
Buckingham, Ian. Brand engagement: How employees make or break brands. New York, N.Y: Palgrave Macmillan, 2008.
Kornberger, Martin. Brand society: How brands transform management and lifestyle. Cambridge: Cambridge University Press, 2010.
Elliott, Richard. Brands and Brand Management. Taylor & Francis Group, 2008.
Jansen, Michel. Brand Prototyping: Developing meaningful brands. Kluwer, 2006.
gestalten. Brand New Brand. Die Gestalten Verlag, 2021.
Kapoor, Jagdeep. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands. SAGE Publications India Pvt, Ltd., 2009.
Chernatony, Leslie De. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Taylor & Francis Group, 2008.
Kapoor, Jagdeep. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands. SAGE Publications India Pvt, Ltd., 2009.
Anholt, Simon y Jeremy Hildreth. Brand America: The Mother of All Brands (Great Brand Stories series). Cyan Communications, 2005.
Chernatony, Leslie de. From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands. Butterworth-Heinemann, 2001.
Browne, Garry. Brand New Brand You. Publish Central, 2020.
Beverland, Michael. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2018.
Beverland, Michael. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2021.
Lindemann, Jan. Brand Valuation: The Economy of Brands. Palgrave Macmillan, 2008.
Beverland, Michael. Brand Management: Co-Creating Meaningful Brands. SAGE Publications, Limited, 2021.
Beverland, Michael. Brand Management: Co-creating Meaningful Brands. SAGE Publications Ltd, 2018.
Lieven, Theo. Brand Gender: Increasing Brand Equity Through Brand Personality. Springer International Publishing AG, 2018.
Lieven, Theo. Brand Gender: Increasing Brand Equity through Brand Personality. Palgrave Macmillan, 2017.
Brand Development and Brand Strategy. New York: McGraw-Hill, 2010.
Sicard, M. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.
Sicard, M. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.
Sicard, Marie-Claude. Brand Revolution: Rethinking Brand Identity. Palgrave Macmillan, 2012.
Ibsen, Henrik. Brand. Wildside Press, 2007.
Ibsen, Henrik. Brand. Pomona Press, 2007.
Brand. Baar [Switzerland]: Weltrundschau-Verlag, 1998.