Artículos de revistas sobre el tema "Brand"
Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros
Consulte los 50 mejores artículos de revistas para su investigación sobre el tema "Brand".
Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.
También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.
Explore artículos de revistas sobre una amplia variedad de disciplinas y organice su bibliografía correctamente.
CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers". Journal of Economics and Behavioral Studies 7, n.º 3(J) (30 de junio de 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Lhotáková, Markéta. "The Growing Brand Equity and Brand Value – The Learnings from Most Valuable Brands". Studia commercialia Bratislavensia 5, n.º 19 (1 de diciembre de 2012): 434–48. http://dx.doi.org/10.2478/v10151-012-0009-4.
Molinillo, Sebastian, Arnold Japutra, Bang Nguyen y Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty". Marketing Intelligence & Planning 35, n.º 2 (3 de abril de 2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.
Yang, Grant y Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies". Business Prospects 3, n.º 1 (1 de junio de 2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Barnet, Katherine y Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities". International Journal of Online Marketing 6, n.º 3 (julio de 2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.
Chepchirchir, Josphine y Mark Leting. "Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya". International Journal of Management Science and Business Administration 1, n.º 11 (2015): 7–14. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.111.1001.
Choi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love". Korea International Trade Research Institute 19, n.º 1 (28 de febrero de 2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.
Lieven, Theo y Christian Hildebrand. "The impact of brand gender on brand equity". International Marketing Review 33, n.º 2 (11 de abril de 2016): 178–95. http://dx.doi.org/10.1108/imr-08-2014-0276.
Becheur, Imene, Oula Bayarassou y Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship". Global Business Review 18, n.º 3_suppl (20 de abril de 2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.
Chang, Joseph W. y D. Steven White. "The adverse effects of inferior innovations". Management & Marketing 12, n.º 3 (1 de septiembre de 2017): 361–75. http://dx.doi.org/10.1515/mmcks-2017-0022.
Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr y Miriam van Tilburg. "The effect of brand design on brand gender perceptions and brand preference". European Journal of Marketing 49, n.º 1/2 (9 de febrero de 2015): 146–69. http://dx.doi.org/10.1108/ejm-08-2012-0456.
Chang, Joseph W. "The asymmetric patterns of adverse extension effects on narrow and broad brands: perspectives on brand structure and extension typicality". Journal of Product & Brand Management 29, n.º 7 (22 de febrero de 2020): 985–97. http://dx.doi.org/10.1108/jpbm-04-2019-2355.
Pinarbasi, Fatih y Ebru Enginkaya. "Consumer negativity towards brands: Brand hate or brand switch". Pressacademia 9, n.º 9 (30 de julio de 2019): 78–80. http://dx.doi.org/10.17261/pressacademia.2019.1070.
Mohan, Mayoor, Fernando R. Jiménez, Brian P. Brown y Caley Cantrell. "Brand skill: linking brand functionality with consumer-based brand equity". Journal of Product & Brand Management 26, n.º 5 (21 de agosto de 2017): 477–91. http://dx.doi.org/10.1108/jpbm-06-2016-1247.
Et. al., Shirin Jamal,. "Impact of Brand Loyalty on Customer Satisfaction (An Empirical Analysis of Clothing Brands)". Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, n.º 10 (28 de abril de 2021): 7085–93. http://dx.doi.org/10.17762/turcomat.v12i10.5599.
Yuliana, Lingga, Nurliya Apriyana y Muhammad Adam Fadillah. "Analisis Brand Signature dan Brand Logo Terhadap Brand Performance". Widya Cipta: Jurnal Sekretari dan Manajemen 7, n.º 2 (10 de agosto de 2023): 98–104. http://dx.doi.org/10.31294/widyacipta.v7i2.15205.
Azar, Salim L., Isabelle Aimé y Isabelle Ulrich. "Brand gender-bending". European Journal of Marketing 52, n.º 7/8 (9 de julio de 2018): 1598–624. http://dx.doi.org/10.1108/ejm-04-2017-0278.
Alić, Adi, Merima Činjarević y Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands". Management & Marketing. Challenges for the Knowledge Society 15, n.º 1 (1 de marzo de 2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.
Su, Jin y Xiao Tong. "Brand personality and brand equity: evidence from the sportswear industry". Journal of Product & Brand Management 24, n.º 2 (20 de abril de 2015): 124–33. http://dx.doi.org/10.1108/jpbm-01-2014-0482.
Warren, Caleb, Rajeev Batra, Sandra Maria Correia Loureiro y Richard P. Bagozzi. "Brand Coolness". Journal of Marketing 83, n.º 5 (19 de junio de 2019): 36–56. http://dx.doi.org/10.1177/0022242919857698.
Petzer, Danie, Pierre Mostert, Liezl-Marie Kruger y Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users". South African Journal of Economic and Management Sciences 17, n.º 4 (29 de agosto de 2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.
Bapat, Dhananjay. "Impact of brand familiarity on brands experience dimensions for financial services brands". International Journal of Bank Marketing 35, n.º 4 (5 de junio de 2017): 637–48. http://dx.doi.org/10.1108/ijbm-05-2016-0066.
Muroyiwa, O., R. Abratt y M. Mingione. "The effect of vertical brand extensions on consumer-brand relationships in South Africa". South African Journal of Business Management 48, n.º 1 (31 de marzo de 2017): 1–10. http://dx.doi.org/10.4102/sajbm.v48i1.15.
Wallace, Elaine, Isabel Buil y Leslie de Chernatony. "Consumer engagement with self-expressive brands: brand love and WOM outcomes". Journal of Product & Brand Management 23, n.º 1 (11 de marzo de 2014): 33–42. http://dx.doi.org/10.1108/jpbm-06-2013-0326.
Fanandaru, Esti Mulya, Kurniawati Kurniawati, Nofi Wahyuni y Yunita Septiani. "BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND". International Journal of Application on Economics and Business 1, n.º 2 (6 de agosto de 2023): 651–69. http://dx.doi.org/10.24912/v1i2.651-669.
Fanandaru, Esti Mulya, Kurniawati Kurniawati, Nofi Wahyuni y Yunita Septiani. "BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND". International Journal of Application on Economics and Business 1, n.º 2 (6 de agosto de 2023): 651–69. http://dx.doi.org/10.24912/ijaeb.v1i2.651-669.
Won, June y J. Lucy Lee. "The effectiveness of multiple brand portfolios: the role of directional dominance and brand interference on brand evaluation". International Journal of Sports Marketing and Sponsorship 21, n.º 2 (8 de abril de 2020): 285–303. http://dx.doi.org/10.1108/ijsms-09-2019-0100.
González-Benito, Óscar, Mercedes Martos-Partal y Mariana Fustinoni-Venturini. "Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design". International Journal of Market Research 57, n.º 1 (enero de 2015): 73–94. http://dx.doi.org/10.2501/ijmr-2015-006.
Rather, Raouf Ahmad, Jyoti Sharma y Murtaza Hassan Itoo. "Exploring Relationships Among Customer Brand Engagement, Brand Equity and Brand Loyalty Towards Hospitality Brands". Abhigyan 36, n.º 2 (30 de septiembre de 2018): 41–50. http://dx.doi.org/10.56401/abhigyan/36.2.2018.41-50.
Nareswari, Ayu. "Compassionate Global Brand: A Bridge Between Brand Globalness and Brand Love for Sustainable Brands". Jurnal Ilmu Manajemen Advantage 7, n.º 2 (28 de diciembre de 2023): 199–207. http://dx.doi.org/10.30741/adv.v7i2.1207.
Tofighi, Maryam, Bianca Grohmann y H. Onur Bodur. "Ethical attribute and brand concept congruity enhances brand evaluations". European Journal of Marketing 54, n.º 1 (12 de diciembre de 2019): 79–108. http://dx.doi.org/10.1108/ejm-02-2018-0104.
Yaran Ögel, İlkin. "The Interaction Between Brand Image, Brand Attachment and Brand Loyalty in Green Branding Context: The Mediating Role of Customer Engagement". Journal of Applied And Theoretical Social Sciences 3, n.º 4 (7 de diciembre de 2021): 306–29. http://dx.doi.org/10.37241/jatss.2021.39.
Mohan, Mayoor, Kevin E. Voss, Fernando R. Jiménez y Bashar S. Gammoh. "Corporate brands as brand allies". Journal of Product & Brand Management 27, n.º 1 (12 de febrero de 2018): 41–56. http://dx.doi.org/10.1108/jpbm-01-2016-1080.
Giertz, Johann N., Linda D. Hollebeek, Welf H. Weiger y Maik Hammerschmidt. "The invisible leash: when human brands hijack corporate brands' consumer relationships". Journal of Service Management 33, n.º 3 (2 de marzo de 2022): 485–95. http://dx.doi.org/10.1108/josm-06-2021-0211.
Tang, Yuxin, Shengfeng Zan y Xiaowen Zhang. "A Comparative Study on the Competitiveness of Knowledge-Driven Sports Brands". Wireless Communications and Mobile Computing 2022 (23 de mayo de 2022): 1–11. http://dx.doi.org/10.1155/2022/2489568.
Khurdei, Viktoriia, Viktoriia Datsenko, Tetiana Dronova, Dmytro Mishchenko y Irina Pavlovska. "FORMULATION OF A MARKETING STRATEGY FOR COMPANY BRAND MANAGEMENT". Economies' Horizons, n.º 1(23) (31 de marzo de 2023): 4–14. http://dx.doi.org/10.31499/2616-5236.1(23).2023.272720.
Hur, Won-Moo, Minsung Kim y Hanna Kim. "The Role of Brand Trust in Male Customers' Relationship to Luxury Brands". Psychological Reports 114, n.º 2 (abril de 2014): 609–24. http://dx.doi.org/10.2466/01.07.pr0.114k15w8.
Choi, Youngtae, Michael W. Kroff y Junga Kim. "Developing brand advocacy through brand activities on Facebook". Journal of Consumer Marketing 38, n.º 3 (9 de abril de 2021): 328–38. http://dx.doi.org/10.1108/jcm-10-2019-3460.
Midhat Nadeem, Taha Jamal, Taha Jamal, Masood, Muhammad AsadUllah y Dr. Abdul Rasheed. "BRAND MESSAGE VS BRAND PERCEPTION". Reviews of Management Sciences 1, n.º 1 (10 de enero de 2021): 22–27. http://dx.doi.org/10.53909/rms.01.01.053.
Kashif, Muhammad, P. M. P. Fernando, Sarminah Samad y Ramayah Thurasamy. "Finding greener grass on the other side of hill". Asia Pacific Journal of Marketing and Logistics 30, n.º 4 (10 de septiembre de 2018): 988–1012. http://dx.doi.org/10.1108/apjml-10-2017-0231.
Cheng, Rong, Weimin Ma y Hua Ke. "Store-brand introduction and production arrangement in the presence of multiple retailers". RAIRO - Operations Research 54, n.º 3 (20 de marzo de 2020): 827–43. http://dx.doi.org/10.1051/ro/2019035.
Wang, Lili y Ying Ding. "An exemption for strong brands: the influence of brand community rejection on brand evaluation". European Journal of Marketing 51, n.º 5/6 (8 de mayo de 2017): 1029–48. http://dx.doi.org/10.1108/ejm-12-2015-0876.
Macías, Washington y Julio Cerviño. "Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions". Review of Marketing Science 16, n.º 1 (26 de junio de 2019): 1–24. http://dx.doi.org/10.1515/roms-2019-0005.
Rehman, Saif Ur y Sulaman Hafeez Siddique. "Effect of Green Brand Packaging on Green Brand Image: Mediating Role of Green Brand Association and Green Brand Advertising in the Context of Green Apparel Brand". Journal of Policy Research 9, n.º 3 (30 de septiembre de 2023): 196–212. http://dx.doi.org/10.61506/02.00107.
Qayyum, Abdul y Ayesha Saeed. "Impact of Self Expressive Brands and Brand Attachment on Brand Advocacy: The Mediating Role of Brand Love". Jinnah Business Review 7, n.º 1 (1 de enero de 2019): 27–36. http://dx.doi.org/10.53369/qaee7103.
Septyani, Sarah Dwi y Yeshika Alversia. "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media". GATR Journal of Management and Marketing Review 5, n.º 3 (30 de septiembre de 2020): 188–96. http://dx.doi.org/10.35609/jmmr.2020.5.3(7).
Awad, Tamer A. y Sahar Mohsen. "Increasing the Brand Equity of Private Label Brands". International Journal of Customer Relationship Marketing and Management 8, n.º 4 (octubre de 2017): 32–50. http://dx.doi.org/10.4018/ijcrmm.2017100103.
Shidiqy, Dhiya'u y Rendi Setiawan. "DOMINASI BRAND MINDED DAN MULTI-BRAND LOYALTY DALAM PEMBELIAN PRODUK DENGAN LUXURY BRAND". SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam 2, n.º 1 (21 de abril de 2022): 123–36. http://dx.doi.org/10.21274/sosebi.v2i1.5352.
Huaman-Ramirez, Richard y Dwight Merunka. "Brand experience effects on brand attachment: the role of brand trust, age, and income". European Business Review 31, n.º 5 (2 de agosto de 2019): 610–45. http://dx.doi.org/10.1108/ebr-02-2017-0039.
Xu, Xinzhi. "Study on the Influence of Color Application in Coffee Brand Marketing Planning on the Purchasing Psychology of Young Consumers". Advances in Economics, Management and Political Sciences 34, n.º 1 (10 de noviembre de 2023): 209–15. http://dx.doi.org/10.54254/2754-1169/34/20231709.