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Literatura académica sobre el tema "Consumer behavior Consumer behavior Consumer behavior"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 10 de febrero de 2022

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Artículos de revistas sobre el tema "Consumer behavior Consumer behavior Consumer behavior"

Samoggia, Antonella y Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior". Nutrients 13, n.º 2 (24 de enero de 2021): 344. http://dx.doi.org/10.3390/nu13020344.

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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.

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D. Muthukrishnaveni, D. Muthukrishnaveni y Dr D. Muruganandam Dr. D. Muruganandam. "Consumer Buying Behavior Towards Consumer Durables". Global Journal For Research Analysis 3, n.º 2 (15 de junio de 2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.

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Fujak, Hunter, Stephen Frawley, Heath McDonald y Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets". Journal of Sport Management 32, n.º 4 (1 de julio de 2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.

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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.

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Ho, Ching-Wei. "Consumer behavior on Facebook". EuroMed Journal of Business 9, n.º 3 (26 de agosto de 2014): 252–67. http://dx.doi.org/10.1108/emjb-12-2013-0057.

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Purpose – The purpose of this paper is to demonstrate consumers’ voluntary behaviors on Facebook through exploring how members’ community participation affects consumer citizenship behaviors toward the brand. The study also provided further insight into the mediating effect by considering brand trust and community identification. Design/methodology/approach – This research begins by developing a framework to describe and examine the relationship among Facebook participants, brand trust, community identification, and consumer citizenship behaviors. Furthermore, it tests the mediating effects of brand trust and community identification on the relationship between Facebook participation and consumer citizenship behaviors. The model and hypotheses in this study employ structural equation modeling with survey data. Findings – First, this study reveals consumers’ community participation on Facebook has directly positive and significant effects on brand trust and community identification. Second, this research confirms that brand trust has directly positive and significant effects on community identification. Third, this study found that brand trust and community identification play a mediating role between Facebook participation and consumer citizenship behaviors. Research limitations/implications – The sample comprised primarily young adults, which may not be completely generalizable to the population at large. This study examined a specific form of virtual community, Facebook, so the results cannot be ascribed to other formats of brand community. Originality/value – The issue of consumer’ voluntary behavior on social networking sites has become more and more important. This study proposed an exclusive model of the process by which the paper can consider consumers’ voluntary behaviors on Facebook from participation to consumer citizenship behavior toward the brand. This finding can be viewed as pioneering, setting a benchmark for further research.

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Ghifarini, Anindila Fitria, Ujang Sumarwan y Mukhamad Najib. "Application of theory of planned behavior in shrimp consumer behavior analysis". Independent Journal of Management & Production 9, n.º 3 (1 de septiembre de 2018): 984. http://dx.doi.org/10.14807/ijmp.v9i3.705.

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Although the export orientation of shrimp commodities in developing fisheries sector is very influential and has a great contribution in the country's economic development, but there are still many obstacles encountered in shrimp exports. Besides, domestic market can be an alternative choice for shrimp market. Understanding consumer behavior towards shrimp is very important for producers and government in order to know how consumers’ intention in shrimp consumption. Therefore, in this study conducted a consumer behavior analysis of shrimp to determine intention in shrimp consumption in Indonesia by using The Theory of Planned Behavior (TPB). This research aimed to analyze the characteristics of shrimp consumers, to analyze the contribution of attitudes toward behavior, subjective norms, and behavioral control and formulate market education strategy which can increase the consumption of shrimp. Descriptively, the results of the distribution of questionnaires showed that majority of shrimp consumers were less than 30 years old, with private employment type and housewives. The result of model Theory of Planned Behavior toward shrimp consumer behavior shows that there is a significant affects directly to intention which is from Subjective Norm. The influence of the environment are greatly affects consumers in taking decisions before making a purchase of shrimp products. The government in its program or policy has initiated an approach to the domestic consumers of seafood products in order to create high attention of people to consume fishery products.

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Babakus, Emin, T. Bettina Cornwell, Vince Mitchell y Bodo Schlegelmilch. "Reactions to unethical consumer behavior across six countries". Journal of Consumer Marketing 21, n.º 4 (1 de junio de 2004): 254–63. http://dx.doi.org/10.1108/07363760410542165.

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Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided.

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S. El-Tahan, Emad AbdelKhaleK. "The Effect of Trademark on Consumer Behavior". Business, Management and Economics Research, n.º 65 (25 de mayo de 2020): 58–66. http://dx.doi.org/10.32861/bmer.65.58.66.

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This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.

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Suraj Kushe Shekhar, Tony P Jose y Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals". International Journal of Research in Pharmaceutical Sciences 10, n.º 4 (2 de noviembre de 2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.

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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.

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Singh, Padmalini, K. S. Srinivasa Rao, Angela Yi Wen Chong, Daisy Mui Hung Kee, Adrianie Jinietia Jimmy, Aileen Chun Yueng Hong, Ashutosh Verma et al. "The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation". Asia Pacific Journal of Management and Education 4, n.º 2 (21 de julio de 2021): 6–19. http://dx.doi.org/10.32535/apjme.v4i2.1066.

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The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.

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Purnama, Septian Maulana, Rudi Wibowo y Ati Kusmiati. "FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN DAN PERILAKU KONSUMEN RUMAH TANGGA TERHADAP DAGING SAPI DI KABUPATEN JEMBER". JSEP (Journal of Social and Agricultural Economics) 9, n.º 3 (15 de noviembre de 2017): 8. http://dx.doi.org/10.19184/jsep.v9i3.5813.

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Beef is one of the food requirements strategically in Indonesia. Consumption of beef each year has increased, while the price of beef also increased, it is contrary to the demand theory. The purpose of this research to know (1) what factors that influence the beef demand in Jember Regency; (2) what factors that influence the behavor of household consumer to consume in Jember Regency (3) preference of household consumer behavior for beef in Jember Regency The research method uses descriptive method and analytic method. The Data analysis use Multiple Linear Regression Analysis, Factor Analysis and Fishbein Multiatribut Analysis. Results from this study indicate (1) the factors affecting demand, namely, income level, chicken meat prices, and population (2) factors that influence the behavior of household consumers to consume in Jember: cultural factor, external character factors of consumers, social factors, the perception factor, privacy factor and motivation factors (3) Household consumer preferences for beef of three variables alternately; piece of meat, meat color and fat content.

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Tesis sobre el tema "Consumer behavior Consumer behavior Consumer behavior"

Westberg, Kathleen J. y n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion". Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.

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Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /". Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.

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Kurniawan, Sri Hartati. "Consumer decision-making in product selection and product configuration processes /". View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.

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Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004.
Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.

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Farina, Tatiana Mercier Querido. "Essays in Consumer Behavior". Thesis, Boston College, 2012. http://hdl.handle.net/2345/2619.

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Thesis advisor: Frank Gollop
My doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do not have perfect information about all brands available on a shelf. This paper extends the benchmark discrete choice model of consumer demand to capture two distinct features of experience-goods markets: prior brand experience and shopping frequency. Although the current literature incorporates habit formation in consumer demand models, it has not considered a more fundamental question: how the first experience with a brand affects the consumer's choice. The model is estimated using data on purchases of ready-to-drink orange juice, which comes from a new consumer-level panel provided by a large supermarket chain in Brazil. The results show that for this product prior experience of a brand is more important for a consumer's choice than price. Furthermore, own- and cross-price elasticities change significantly when experience and shopping frequency are taken into account. The findings of this chapter have implications for both firms' strategies and for antitrust analysis related to experience-goods markets. The second chapter explores how umbrella branding can significantly decrease consumer's first-time experience cost. Multiproduct firms often market their products under the same brand name. When a firm launches a new product with the same brand name, consumers can pool their prior experience with the brand to infer a quality for the product. This strategy can be particularly useful when a firm decides to enter a market of experience goods, in which consumers face a cost for trying a new product. The main objective of this chapter is to study the process by which consumers' brand choices and first-time purchases for ready-to-drink orange juices are affected by their experience with the same brand in another category. The results are consistent with signaling theories of umbrella branding as they indicate that consumers' experience cost with a product decreases with experience of other products of the same brand. The third chapter is about a household's choice of retail formats. Thirty percent of households' food expenditure in the United States comes from clubstores, mass merchandisers, supercenters, drugstores and convenience stores. However, earlier work focused on consumers' shopping behavior mostly in grocery stores and has not examined consumers choice across different types of retail outlets. To address this gap a multinomial logit model is estimated on household-level scanner data for the United States to study how households' characteristics are related to their choice of retail outlets. The results show that income, household size and ethnicity significantly affect these choices. These findings are important for policies that target certain consumer groups
Thesis (PhD) — Boston College, 2012
Submitted to: Boston College. Graduate School of Arts and Sciences
Discipline: Economics

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Kharaishvili, Tinatin. "Consumer behavior towards telemarketing". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193307.

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Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal causing factors of these behaviors. This is the comparative study and the research is mainly based on the primary data. For the research accomplishment, the questionnaire survey was used for gathering important information and data in order to make the relevant conclusions. According to the results, B2C telemarketing services are not welcomed in the Czech Republic and people tend to have mostly negative attitude. In case of Georgia, people have relatively more positive attitude and behavior towards telemarketing services.

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Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging". Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.

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The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed questionnaire, which was developed based on the literature study and previous empirical studies conducted by Adam and Ali (2014a) and Ahmed, Pumar and Amin (2014). The sample consisted of 199 adult shoppers in the Nelson Mandela Bay area, selected through snowball and quota sampling. Data was collected with the help of fieldworkers, coded into Microsoft Excel and processed with statistical software. Descriptive statistics and canonical correlation analysis were used to identify customer preferences and relationships between the different dimensions of milk packaging. The results revealed that size, materials, convenience in handing and product information (expiry date) were important. Colour and design were not regarded as important by the target group.

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Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /". free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.

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Li, Yuejin. "Consumer decision making styles: a comparative study among Motswana, Chinese and South African students". Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/154.

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As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus contribute to the understanding of the effect of the marketing environment as well as of the cultural factors on consumer decision-making styles. It would also be significant to determine if the decision-making styles of foreign consumers differ from those of local ones. The influx of foreign students enrolled at South African Universities and Technikons has resulted in an increase in the number of consumers who have to make purchases connected to their daily lives within a different cultural environment. An understanding of students as consumers and their decisionmaking processes is important to marketers, particularly as students are recognised as a specialised market segment for a variety of goods and services. It would thus be significant to determine if the decision-making styles of foreign students differ from those of local students. This exploratory study investigates the decision-making styles among Chinese, Motswana and South African Caucasian students in a South African context, with a view of verifying the international applicability of the Consumer Styles Inventory (CSI) developed by Sproles and Kendall (1986). Only students with a Caucasian background were included in an attempt to avoid the influence of the different subcultures amongst South African students. It was found that Sproles and Kendall’s (1986) model did not fit the South African samples. It was furthermore found that differences exist among Motswana, Chinese and Caucasian students in consumer decision-making styles. The mean value for the “Novelty-fashion conscious” style was number one in the list of factors for Chinese and Motswana students and second for the Caucasian sample. “Price conscious” style, however, was number one for the Caucasian students.

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Tsou, Bennett T. "Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /". online access from Digital Dissertation Consortium access full-text, 1986. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?8622728.

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Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /". View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.

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Libros sobre el tema "Consumer behavior Consumer behavior Consumer behavior"

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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D, Lindquist Jay y Sirgy M. Joseph, eds. Consumer behavior. Lincolnwood, Ill: NTC Business Books, 1997.

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Mowen, John C. Consumer behavior. 5^a ed. Upper Saddle River, N.J: Prentice-Hall, 1997.

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Mowen, John C. Consumer behavior. 4^a ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.

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Consumer behavior. New York: Macmillan, 1987.

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Mowen, John C. Consumer behavior. 2^a ed. New York: Macmillan, 1990.

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Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Fort Worth, TX: Dryden Press, 1999.

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D, Blackwell Roger y Miniard Paul W, eds. Consumer behavior. 5^a ed. Chicago: Dryden Press, 1986.

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David, Prensky, ed. Consumer behavior. New York: J. Wiley, 1996.

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Blackwell, Roger D. Consumer behavior. 9^a ed. Mason, Ohio: South Western, 2001.

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Capítulos de libros sobre el tema "Consumer behavior Consumer behavior Consumer behavior"

Shavitt, Sharon y Michaela Wänke. "Consumer Behavior". En Blackwell Handbook of Social Psychology: Intraindividual Processes, 569–90. Malden, Massachusetts, USA: Blackwell Publishers Inc., 2007. http://dx.doi.org/10.1002/9780470998519.ch26.

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Foxall, Gordon R. "Consumer Behavior". En Understanding Consumer Choice, 15–42. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510029_2.

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Estola, Matti. "Consumer Behavior". En Newtonian Microeconomics, 97–150. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-46879-2_3.

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O’Shaughnessy, John. "Introduction: Perspectivism and Other Basic Notions for Understanding the Nature of the Social Sciences". En Consumer Behavior, 1–23. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_1.

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O’Shaughnessy, John. "Behavioral Economics". En Consumer Behavior, 298–325. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_10.

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O’Shaughnessy, John. "Social Psychology: Social Groups, Social Reference Groups and the Nature and Role of Emotion in Influencing Behavior". En Consumer Behavior, 326–66. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_11.

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O’Shaughnessy, John. "Social Psychology Continued: Lewin’s Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory". En Consumer Behavior, 367–415. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_12.

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O’Shaughnessy, John. "Sociology". En Consumer Behavior, 416–40. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_13.

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O’Shaughnessy, John. "Cultural Anthropology". En Consumer Behavior, 441–80. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_14.

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O’Shaughnessy, John. "Ethnopsychology (Folk Psychology)". En Consumer Behavior, 24–52. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-00377-5_2.

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Actas de conferencias sobre el tema "Consumer behavior Consumer behavior Consumer behavior"

Yang Liu, He Wan y Xuecheng Yang. "Online consumer behavior". En 2010 International Conference On Computer and Communication Technologies in Agriculture Engineering (CCTAE). IEEE, 2010. http://dx.doi.org/10.1109/cctae.2010.5544499.

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van Dijk, Geke, Shailey Minocha y Angus Laing. "Multi-channel consumer behavior". En CHI '06 extended abstracts. New York, New York, USA: ACM Press, 2006. http://dx.doi.org/10.1145/1125451.1125719.

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Kondrat, Darya Viktorovna. "Factors influencing consumer behavior". En IX International students' applied research conference, chair Aleksandra Vladimirovna Zaharova. TSNS Interaktiv Plus, 2016. http://dx.doi.org/10.21661/r-80748.

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Cox, Angie M. "Virtual World Consumer Behavior". En SIGMIS-CPR '16: 2016 Computers and People Research Conference. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2890602.2906192.

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Singh, Shashi Pal, Ajai Kumar, Neetu Yadav y Rachna Awasthi. "Data Mining: Consumer Behavior Analysis". En 2018 3rd IEEE International Conference on Recent Trends in Electronics, Information & Communication Technology (RTEICT). IEEE, 2018. http://dx.doi.org/10.1109/rteict42901.2018.9012300.

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Yang, Nan. "Consumer behavior in electronic commerce". En 2010 3rd International Conference on Advanced Computer Theory and Engineering (ICACTE 2010). IEEE, 2010. http://dx.doi.org/10.1109/icacte.2010.5579625.

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Heejeong Yim y Herrmann. "Consumer behavior on ecoproduct: why consumers do not buy an ecoproduct". En 2003. 3rd International Symposium on Environmentally Conscious Design and Inverse Manufacturing - EcoDesign'03. IEEE, 2003. http://dx.doi.org/10.1109/ecodim.2003.1322772.

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Heejeong Yim y C. Herrmann. "Consumer behavior on ecoproduct: why consumers do not buy an ecoproduct". En 2003 IEEE 58th Vehicular Technology Conference. VTC 2003-Fall (IEEE Cat. No.03CH37484). IEEE, 2003. http://dx.doi.org/10.1109/vetecf.2003.240544.

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Li, Jingjing, Jie Zeng, Keyu Hou, Jin Zhou y Rui Wang. "Application of Openpose algorithm to detect consumer behavior in store". En The 8th International Conference on Advanced Materials and Systems. INCDTP - Leather and Footwear Research Institute (ICPI), Bucharest, Romania, 2020. http://dx.doi.org/10.24264/icams-2020.iii.11.

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Resumen

Due to the importance of offline consumer behavior, more and more people had begun to study consumer behavior in store. In offline consumer behavior research, the application of video analysis technology was the most direct and convenient. Recognizing human posture was a key technology in video analysis. The OpenPose algorithm was one of the advantageous technologies that could accurately recognize multi-person poses in different environments in real time, so we used it innovatively to study consumer behavior in store. We hope to develop the potential of this application in the research of consumer behavior in store in the footwear retail industry by the technical advantages of the OpenPose algorithm. In our study, we first used an OpenPose algorithm to estimate multi-person pose and detection behavior, and then processed and recognized the videos collected in the store. We collected a week's surveillance video of a Red Dragonfly offline store from July 10 to July 16, 2020 in China. The specific process was to calibrate the area in the selected camera screen, then the algorithm performs identification and detection, and finally output in-store consumption Behavioral data. Our research results not only verified the feasibility of this application in offline retailing stores, but the data results also indicated that consumers tend to enter the store from the right, staying concentrated in the middle and back of the store. These results may be affected by the store space, product display, and staff guidance and reception.

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NASTASE, Carmen, Monica Suzana BIJA y Sanda GRIGORIE. "Consumer Behavior during On-line Shopping". En The 14th Economic International Conference: Strategies and Development Policies of Territories: International, Country, Region, City, Location Challenges, May 10-11, 2018, Stefan cel Mare University of Suceava, Romania. LUMEN Publishing House, 2018. http://dx.doi.org/10.18662/lumproc.62.

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Informes sobre el tema "Consumer behavior Consumer behavior Consumer behavior"

Li, Shanjun, Joshua Linn y Erich Muehlegger. Gasoline Taxes and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, marzo de 2012. http://dx.doi.org/10.3386/w17891.

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Nevo, Aviv. Empirical Models of Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, octubre de 2010. http://dx.doi.org/10.3386/w16511.

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Kearney, Melissa Schettini. State Lotteries and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, noviembre de 2002. http://dx.doi.org/10.3386/w9330.

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Bradford, David, Charles Courtemanche, Garth Heutel, Patrick McAlvanah y Christopher Ruhm. Time Preferences and Consumer Behavior. Cambridge, MA: National Bureau of Economic Research, julio de 2014. http://dx.doi.org/10.3386/w20320.

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Clifton, Kelly, Christopher Muhs, Sara Morrissey, Tomás Morrissey, Kristina Currans y Chloe Ritter. Examining Consumer Behavior and Travel Choices. Portland State University Library, febrero de 2013. http://dx.doi.org/10.15760/trec.114.

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Heffetz, Ori. Expenditure Visibility and Consumer Behavior: New Evidence. Cambridge, MA: National Bureau of Economic Research, octubre de 2018. http://dx.doi.org/10.3386/w25161.

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Jorgensen, Jennifer. Consumer Behavior Concepts Identified by Students through Pinterest. Ames: Iowa State University, Digital Repository, noviembre de 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1438.

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Bae, Su Yun y Ruoh-Nah (Terry) Yan. Purchase and Post-Purchase Intentions of Ethical Consumer Behavior. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-821.

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Grunewald, Andreas, Jonathan Lanning, David Low y Tobias Salz. Auto Dealer Loan Intermediation: Consumer Behavior and Competitive Effects. Cambridge, MA: National Bureau of Economic Research, noviembre de 2020. http://dx.doi.org/10.3386/w28136.

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Hendel, Igal y Aviv Nevo. Measuring the Implications of Sales and Consumer Inventory Behavior. Cambridge, MA: National Bureau of Economic Research, mayo de 2005. http://dx.doi.org/10.3386/w11307.

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