Literatura académica sobre el tema "Consumers $x Decision making"

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Artículos de revistas sobre el tema "Consumers $x Decision making"

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Susanti, Rizki Aprilia Dwi. "Efektivitas Bauran Pemasaran Dalam Mempengaruhi Pengambilan Keputusan Konsumen Pengguna Jasa Pembiayaan." BIP's JURNAL BISNIS PERSPEKTIF 8, no. 2 (July 31, 2016): 90–100. http://dx.doi.org/10.37477/bip.v8i2.3.

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The purpose of this study was to determine: the condition of the marketing mix and the behavior of consumers in making purchasing decisions, the influence of marketing mix (X) either partially or simultaneously to the behavior of consumers in making purchasing decisions (Y), and to know the marketing mix elements that most influence behavior consumers in making purchasing decisions. The independent variables in this study is product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6) and phyisical evidence (X7) and the dependent variable is the behaviour of consumers in mak
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Chiguvi, Douglas, and Musasa Tinashe. "The nexus between brand consciousness and psychological antecedents of consumers’ decision-making styles." International Journal of Research in Business and Social Science (2147- 4478) 11, no. 10 (December 31, 2022): 46–54. http://dx.doi.org/10.20525/ijrbs.v11i10.2142.

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The aim of this study was to determine the nexus between brand consciousness and psychological antecedents of consumer decision-making styles of Generation Y consumers in Botswana. Brand Consciousness refers to the degree to which people use brand names to make purchase decisions. The study employed quantitative and causal research. E-questionnaire was employed to collect data from 400 generation Y consumers, of which 320 were successfully selected and tested through purposeful sampling. The study results revealed that there is a positive relationship between brand consciousness and psychologi
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Nash, Jill. "Exploring how social media platforms influence fashion consumer decisions in the UK retail sector." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (March 11, 2019): 82–103. http://dx.doi.org/10.1108/jfmm-01-2018-0012.

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PurposeThe purpose of this paper is to explore the levels social media (SM) platforms are influencing consumer decision-making process for Generation X and Y consumers in the retail fashion environment.Design/methodology/approachThis study adopts an interpretive, exploratory approach, applying a qualitative design. The research involved eight in-depth interviews and two focus groups in order to gain in-depth insights of two generational cohorts opinions, arguments, motivations and ideas.FindingsThe findings revealed that consumers use a variety of internal and external motivations that influen
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Chiguvi, Douglas, and Tinashe Musasa. "INFLUENCE OF PSYCHOLOGICAL ANTECEDENTS OF CONSUMER DECISION-MAKING STYLES ON MILLENNIAL CONSUMER’S INNOVATIVENESS IN BOTSWANA." EURASIAN JOURNAL OF BUSINESS AND MANAGEMENT 9, no. 1 (2021): 1–13. http://dx.doi.org/10.15604/ejbm.2021.09.01.001.

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The aim of this study was to measure the influence of psychological antecedents of consumer decision-making styles of millennial consumer’s innovativeness in Botswana. The study adopted a quantitative survey in gathering data from millennial consumers. Structured questionnaires with Likert scales were utilized in data collection. The targeted population comprised of 400 generation Y consumers in which 320 were successfully selected and tested through convenience sampling. The study results indicated that millennial consumers in Botswana are under no time pressure to complete their shopping act
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Cole, Catherine, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphaëlle Lambert-Pandraud, Etienne Mullet, Michael I. Norton, and Ellen Peters. "Decision making and brand choice by older consumers." Marketing Letters 19, no. 3-4 (September 13, 2008): 355–65. http://dx.doi.org/10.1007/s11002-008-9058-x.

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ÖZTEK, M. Yaman, and Özgür ÇENGEL. "The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior." AJIT-e: Online Academic Journal of Information Technology 4, no. 11 (May 1, 2013): 7–17. http://dx.doi.org/10.5824/1309-1581.2013.2.001.x.

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As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even t
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HAFSTROM, JEANNE L., JUNG SOOK CHAE, and YOUNG SOOK CHUNG. "Consumer Decision-Making Styles: Comparison Between United States and Korean Young Consumers." Journal of Consumer Affairs 26, no. 1 (June 1992): 146–58. http://dx.doi.org/10.1111/j.1745-6606.1992.tb00020.x.

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SPROTLES, GEORGE B., and ELIZABETH L. KENDALL. "A Methodology for Profiling Consumers' Decision-Making Styles." Journal of Consumer Affairs 20, no. 2 (December 1986): 267–79. http://dx.doi.org/10.1111/j.1745-6606.1986.tb00382.x.

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Ameliawaty, Rianty, and Ii Halilah. "Pengaruh Brand Awareness terhadap Consumer Decision Making The Influence of Brand Awareness to Consumer Decision Making." Jurnal Riset Bisnis dan Investasi 3, no. 2 (January 8, 2018): 63. http://dx.doi.org/10.35697/jrbi.v3i2.934.

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This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with 49% by having a significant positive relationship is very strong. The regression equation that can
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HIU, ALICE S. Y., NOEL Y. M. SIU, CHARLIE C. L. WANG, and LUDWIG M. K. CHANG. "An Investigation of Decision-Making Styles of Consumers in China." Journal of Consumer Affairs 35, no. 2 (December 2001): 326–45. http://dx.doi.org/10.1111/j.1745-6606.2001.tb00117.x.

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Tesis sobre el tema "Consumers $x Decision making"

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Molise, Puseletso Bridget. "Consumer decision-making styles for Zambian generation X urban females." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97348.

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Thesis (MBA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: The purpose of the research was to investigate the decision-making styles of urban Zambian Generation X females shopping for apparel products. The research made use of a Consumer Styles Inventory (CSI) scale developed by Sproles and Kendall (1986) to measure the characteristics of various shopping styles. Out of 300 self-administered questionnaires distributed, 180 were used for data analysis. The Cronbach Alpha coefficients confirmed the reliability of the CSI scale on 7 out of 8 decision-making styles that could be associated
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Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.
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Besharat, Ali. "Essays on Mental Accounting and Consumers' Decision Making." Scholar Commons, 2012. http://scholarcommons.usf.edu/etd/3977.

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This dissertation is structured in the form of two empirical essays, each investigating one type of irrational decision caused by mental accounting. The first essay, titled "Managing the Cost of Multiple Debt Accounts: A Behavioral Perspective", explores why many people pay off credit cards' with the lowest rate first when rationally speaking they should repay the debt with the highest rate most quickly. This essay suggests that irrationality emerges when people seek to close `mental accounts' associated with their credit cards and reduce the total number of outstanding loans rather than decre
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Chatzidakis, Andreas. "The role of neutralisation in consumers' ethical decision-making." Thesis, University of Nottingham, 2008. http://eprints.nottingham.ac.uk/12844/.

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Consumers often behave in ways that are in apparent contradiction to their expressed ethical concerns (e.g. Carrigan and Attalla, 2001). In light of this, it is imperative that theories of consumer's ethical decision-making explain the ways in which people justify these acts to themselves and others. This thesis advances the concept of neutralisation (Sykes and Matza, 1957) in order to explore how individuals soften or eliminate the impact that counter-attitudinal and norm-contradictive behaviour can have upon their self-concept and social relationships. A mixed method approach was adopted, co
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Schneller, Benedikt, and Jake James Swanson. "Country of Origin within the consumers' decision-making process." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39555.

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Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. Purpose The purpose of this study was to understand and explore which product information cues COO effects, along with how these cues influence the consumer's cognitive decision-making process. Leading to recommendations for companies, of how they can then use these effects in their favour. Method An interpr
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Alkhalil, Mohamad. "Effect of eWOM on consumers purchasing decision making process." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-159686.

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People in the past were trying to get information through libraries, magazines or marketing agencies that were created specifically to attract consumers. In the age of the Internet people have been able to communicate with each other around the world after it was one-way communication in the pre-Internet age. Two-way communication has led to the creation of a product purchase website that encourages people to share and publish their views. Today, people looking for the best and most satisfying purchase option that makes multiple alternatives available. Online reviews can increase or decrease t
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Kurniawan, Sri Hartati. "Consumer decision-making in product selection and product configuration processes /." View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.

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Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004.<br>Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.
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Barnes, John. "Decision Making in a Miniature Market." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1248407/.

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Although behavior analysts have studied the effects of motivation on preference assessments, consumer behaviorist have not. The purpose of this study was to analyze the effect of the temporary removal of a choice on the order and frequency of purchases after the candy returned. Seventy percent of the time the participant purchased the removed candy first and 60% of the time the participant purchased more than in the baseline.
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Quintal, Vanessa Ann. "An investigation into the effects of risk and uncertainty on consumers' decision-making processes : a cross-national study." University of Western Australia. Graduate School of Management, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0038.

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[Truncated abstract] Global tourism accounted for US$623 billion in 2004, representing 6% of the world's exports of goods and services (World Tourism Organisation, 2005). In the last decade, natural and man-made disasters have adversely affected the tourism industry. Consequently, the risk and uncertainty associated with travel have increased, potentially impacting on tourists' behaviour. However, while travel motivators have received a great deal of research attention, travel constraints have not been examined to the same degree. The present study explores risk and uncertainty and their roles
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Knutsson, Erika. "Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction." Doctoral thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-49179.

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It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. There are many advantages with bundling for consumers, as bundles often are offered at a reduced price and provide convenience and reduced risk. But there are also major drawbacks, for example reduced freedom of choice and increased risk of over-consumption. In the present study, the general aim is to increase the understanding of how consumers’ percei
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Libros sobre el tema "Consumers $x Decision making"

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Kontextabhängige Präferenzen: Die Relativität von Präferenzurteilen und ihre Bedeutung für Kaufentscheidungen von Konsumenten. Frankfurt am Main: P. Lang, 1998.

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Wisdom and folly: Decision dilemmas of advertisers and consumers. Ibadan, Nigeria: Faculty of the Social Sciences, University of Ibadan, 2014.

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Boyson, Sandor, Thomas M. Corsi, and Lisa H. Harrington. X-SCM: The new science of X-treme supply chain management. New York, NY: Routledge, 2010.

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Sobija haengdongnon. Sŏul Tʻŭkpyŏlsi: Pŏpchisa, 1986.

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Aristizábal, Juan Pablo Avilán. Mercadeo de consumo masivo, 1985-2005: Testimonios de protagonistas. Bogotá, Colombia: UniAndes, Facultad de Administración, 2006.

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Lampi, Elina. Individual preferences, choices, and risk perceptions: Survey based evidence. Göteborg: University of Gothenburg, 2008.

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Huber, Wilfried R. Markenpolitische Strategien des Konsumgüterherstellers: Dargestellt an Gütern des täglichen Bedarfs. Frankfurt am Main: P. Lang, 1988.

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Friedrichs, Walter. Der Einfluss von Gefühlen auf Kaufentscheidungen: Erklärung und Operationalisierung von Gefühlen sowie Folgerungen für unternehmens- und verbraucherpolitische Handlungskonzeptionen. Frankfurt am Main: P. Lang, 1985.

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Geva, Aviva. Hitnahagut tsarkhanim: Ha-tsarkhan bi-sevivato. Raʻananah: ha-Universiṭah ha-petuḥah, 2015.

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Geva, Aviva. Hitnahagut tsarkhanim: Haḥlaṭot ḳeniyah. Raʻananah: ha-Universiṭah ha-petuḥah, 2012.

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Capítulos de libros sobre el tema "Consumers $x Decision making"

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Ramkissoon, Haywantee. "Hospitality consumers’ decision-making." In The Routledge Handbook of Hospitality Marketing, 271–83. New York : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315445526-22.

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Polonsky, Michael, Fiona Court, Rory Sullivan, and Craig Mackenzie. "Consumers and Community." In Environmental Management and Decision Making for Business, 75–86. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230524460_9.

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Conejo, Antonio J., Miguel Carrión, and Juan M. Morales. "Energy Procurement by Consumers." In Decision Making Under Uncertainty in Electricity Markets, 323–55. Boston, MA: Springer US, 2010. http://dx.doi.org/10.1007/978-1-4419-7421-1_9.

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Nutt, Paul C. "Strategic Decision-Making." In The Blackwell Handbook of Strategic Management, 33–67. Oxford, UK: Blackwell Publishing Ltd, 2017. http://dx.doi.org/10.1111/b.9780631218616.2006.00003.x.

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Šalkovska, Jelena, Valerijs Praude, Anda Batraga, and Oksana Afoniceva. "Consumers’ Behavior in Decision-Making in Foodstuff Purchasing Process." In Eurasian Studies in Business and Economics, 25–36. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-76288-3_2.

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Grange, Camille, and Izak Benbasat. "Tracing Consumers’ Decision-Making in Digital Social Shopping Networks." In Information Systems and Neuroscience, 1–9. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-41402-7_1.

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Jack, Hugh. "Decision Making." In Engineering Design, Planning, and Management, 171–214. Elsevier, 2013. http://dx.doi.org/10.1016/b978-0-12-397158-6.00005-x.

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Jain, S. K., and V. P. Singh. "Rational Decision Making." In Water Resources Systems Planning and Management, 459–502. Elsevier, 2003. http://dx.doi.org/10.1016/s0167-5648(03)80062-x.

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Stewart, Theodor J. "Decision-Making Approaches." In Encyclopedia of Information Systems, 535–49. Elsevier, 2003. http://dx.doi.org/10.1016/b0-12-227240-4/00037-x.

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Thackrah, J. R. "Decision making issues." In Politics, 256–71. Elsevier, 1987. http://dx.doi.org/10.1016/b978-0-434-98514-2.50026-x.

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Actas de conferencias sobre el tema "Consumers $x Decision making"

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Cao, Huai, Xiuling Wang, and Kaixuan He. "Influence Mechanism of Air Humidifier Product Color and Shape on User Preference Based on Eye Tracking." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001704.

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Eye tracking realizes the tracking of eye movement by tracking the position of the eye's gaze point or the movement trajectory of the eyeball. It objectively shows the user's real experience of a certain product in a scientific experimental way; according to the literature, the eye The research and application of motion tracking technology in air humidifiers are few; based on this, this article takes air humidifier products as the research object, and through the method of eye movement test experimental psychology, the influence mechanism of color and shape in the field of humidifier products
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Han, Wanshan. "Purchasing Decision-Making Process of Online Consumers." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.214.

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Kyng, Timothy, Ling Li, and Ayse Bilgin. "Risk, uncertainty & decisions about australian retirement village residency for seniors." In Decision Making Based on Data. International Association for Statistical Education, 2019. http://dx.doi.org/10.52041/srap.19305.

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“Retirement Villages” (RVs) are a common form of housing for older people in Australia. RV contracts are very complex. RV residency terminates on death or ill health. At Macquarie we developed a free online RV financial calculator. This is designed to help consumers with understanding the contracts, comparison shopping, and avoiding costly mistakes. It takes account of longevity / health and financial risks. It converts the complex fee structure to a comparison rent payable monthly over the consumers expected healthy lifespan. RVs are much costlier than most consumers expect. The cost varies b
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"SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE." In International Conference on E-business. SciTePress - Science and and Technology Publications, 2008. http://dx.doi.org/10.5220/0001908302290234.

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Zhang, Caihong, and Huabing Yao. "Impact of Social Media on Young Consumers’ Hotel Decision-making Behavior." In 2021 International Conference on Culture, Design and Social Development (CDSD 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220109.003.

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Zhang, Aihua, Mingxing Zheng, Nan Jiang, and Jianing Zhang. "Culture and consumers' decision-making styles: An experimental study in individual-level." In 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2013. http://dx.doi.org/10.1109/iciii.2013.6703182.

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Xiuting, Wang, and Du Haibo. "Analysis of buying decision making process on Chinese clothing for Ethiopian young consumers." In 2011 6th International Conference on Product Innovation Management (ICPIM). IEEE, 2011. http://dx.doi.org/10.1109/icpim.2011.5983773.

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Bakhshian, Sonia, and Young-A. Lee. "Conceptualizing Consumers’ Decision-Making Process of Using Wearable Technology Through the Sustainability Lens." In Breaking Boundaries. Iowa State University Digital Press, 2022. http://dx.doi.org/10.31274/itaa.13573.

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Xing, Zhentao, and Jie Xu. "Decision-making of X Home Appliance Logistics Service Level." In Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/hsmet-19.2019.36.

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Liang, Ming-Ching, Anthony Dudo, Lee Ann Kahlor, Niveen Abi Ghannam, and Allison J. Lazard. "Nano-scientists as Consumers and Sources of Information about Nanoethics." In 2016: Confronting the challenges of public participation in environmental, planning and health decision-making. Iowa State University, Digital Press, 2013. http://dx.doi.org/10.31274/sciencecommunication-180809-37.

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Informes sobre el tema "Consumers $x Decision making"

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Maestrini, Bernardo. Better informed decision making in consumers' food choice, breeders' crop design and protein transition : subproject 2 (parbars). Wageningen: Wageningen Plant Research, 2022. http://dx.doi.org/10.18174/577255.

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Kaymaz, Sidar, and Alaattin Diri. Use of Information Technology Tools in Source Selection Decision Making: A Study on USAF's KC-X Tanker Replacement Program. Fort Belvoir, VA: Defense Technical Information Center, June 2008. http://dx.doi.org/10.21236/ada483198.

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Durovic, Mateja, and Franciszek Lech. A Consumer Law Perspective on the Commercialization of Data. Universitätsbibliothek J. C. Senckenberg, Frankfurt am Main, 2021. http://dx.doi.org/10.21248/gups.64577.

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Commercialization of consumers’ personal data in the digital economy poses serious, both conceptual and practical, challenges to the traditional approach of European Union (EU) Consumer Law. This article argues that mass-spread, automated, algorithmic decision-making casts doubt on the foundational paradigm of EU consumer law: consent and autonomy. Moreover, it poses threats of discrimination and under- mining of consumer privacy. It is argued that the recent legislative reaction by the EU Commission, in the form of the ‘New Deal for Consumers’, was a step in the right direction, but fell shor
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Connors, Caitlin, Laura Malan, Murel Esposito, Claire Madden, Nefeli Trikka, Mel Cohen, Faun Rothery, et al. UK Public’s Interests, Needs and Concerns Around Food. Food Standards Agency, June 2022. http://dx.doi.org/10.46756/sci.fsa.ihw534.

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This qualitative and quantitative research explored UK consumer views and priorities in relation to our responsibilities around food hygiene and safety, but also around wider interests the public see critical in shaping their food choices and lives including: health and nutrition environment and ethics price quality and convenience consumer versus business power potential food futures The top priorities for consumers, and where they would like action taken on their behalf, are around ensuring: hygiene and safety standards are maintained or strengthened equitable access to safe, healthy, afford
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Keefer, Philip, and Carlos Scartascini, eds. Trust: The Key to Social Cohesion and Growth in Latin America and the Caribbean (Executive Summary). Inter-American Development Bank, January 2022. http://dx.doi.org/10.18235/0003911.

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Trust is the most pressing and yet least discussed problem confronting Latin America and the Caribbean. Whether in others, in government, or in firms, trust is lower in the region than anywhere else in the world. The economic and political consequences of mistrust ripple through society. It suppresses growth and innovation: investment, entrepreneurship, and employment all flourish when firms and government, workers and employers, banks and borrowers, and consumers and producers trust each other. Trust inside private and public sector organizations is essential for collaboration and innovation.
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Short, Samuel, Bernhard Strauss, and Pantea Lotfian. Emerging technologies that will impact on the UK Food System. Food Standards Agency, June 2021. http://dx.doi.org/10.46756/sci.fsa.srf852.

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Rapid technological innovation is reshaping the UK food system in many ways. FSA needs to stay abreast of these changes and develop regulatory responses to ensure novel technologies do not compromise food safety and public health. This report presents a rapid evidence assessment of the emerging technologies considered most likely to have a material impact on the UK food system and food safety over the coming decade. Six technology fields were identified and their implications for industry, consumers, food safety and the regulatory framework explored. These fields are: Food Production and Proce
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Evidence Synthesis and Meta-Analysis for Drug Safety. Council for International Organizations of Medical Sciences (CIOMS), 2016. http://dx.doi.org/10.56759/lela7055.

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At any point in the drug development process, systematic reviews and meta-analysis can provide important information to guide the future path of the development programme and any actions that might be needed in the post-marketing setting. This report gives the rationale for why and when a meta-analysis should be considered, all in the context of regulatory decision-making, and the tasks, data collection, and analyses that need to be carried out to inform those decisions. -- There is increasing demand by decision-makers in health care, the biopharmaceutical industry, and society at large to hav
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