Bibliografías temáticas / Crowdfunding marketing

Índice

  1. Artículos de revistas
  2. Tesis
  3. Libros
  4. Capítulos de libros
  5. Actas de conferencias

Literatura académica sobre el tema "Crowdfunding marketing"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 1 de febrero de 2022

Crea una cita precisa en los estilos APA, MLA, Chicago, Harvard y otros

Elija tipo de fuente:

Consulte las listas temáticas de artículos, libros, tesis, actas de conferencias y otras fuentes académicas sobre el tema "Crowdfunding marketing".

Junto a cada fuente en la lista de referencias hay un botón "Agregar a la bibliografía". Pulsa este botón, y generaremos automáticamente la referencia bibliográfica para la obra elegida en el estilo de cita que necesites: APA, MLA, Harvard, Vancouver, Chicago, etc.

También puede descargar el texto completo de la publicación académica en formato pdf y leer en línea su resumen siempre que esté disponible en los metadatos.

Artículos de revistas sobre el tema "Crowdfunding marketing"

1

Ohira, Shuji, Sumire Stanislawski, Yuichiro Hidaka, and Kosuke Mizukoshi. "Hometown Tax as Crowdfunding:." Japan Marketing Journal 40, no. 3 (2021): 19–30. http://dx.doi.org/10.7222/marketing.2021.004.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
2

Konhäusner, Peter, Bing Shang, and Dan-Cristian Dabija. "Application of the 4Es in Online Crowdfunding Platforms: A Comparative Perspective of Germany and China." Journal of Risk and Financial Management 14, no. 2 (2021): 49. http://dx.doi.org/10.3390/jrfm14020049.

Texto completo
Resumen
As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous progress, especially through online platforms. However, research on this subject is still young, leaving room for different perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign efficiency and company strategy in two major economies: Germany and China. With the help of case examples based on secondary data, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting b
Los estilos APA, Harvard, Vancouver, ISO, etc.
3

Hendratmi, Achsania, Muhamad Nafik Hadi Ryandono, and Puji Sucia Sukmaningrum. "Developing Islamic crowdfunding website platform for startup companies in Indonesia." Journal of Islamic Marketing 11, no. 5 (2019): 1041–53. http://dx.doi.org/10.1108/jima-02-2019-0022.

Texto completo
Resumen
Purpose This study aims to develop an Islamic crowdfunding model based on a website platform for startup companies. Design/methodology/approach Apart from reviewing related literature, specifically focus group discussion with 16 CEO of startup companies, in-depth interview with two crowdfunding provider, Fiqh expert and technology platform expert for the development of an Islamic crowdfunding website platform for startup companies. Findings The concept of Islamic crowdfunding is recommended as a funding solution for small and medium-sized enterprises and startup companies. Therefore, it was de
Los estilos APA, Harvard, Vancouver, ISO, etc.
4

Ishida, Daisuke, Susumu Ohira, and Naoto Onzo. "Critical Success Factors in Reward-Based Crowdfunding:." Japan Marketing Journal 40, no. 3 (2021): 6–18. http://dx.doi.org/10.7222/marketing.2021.003.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
5

P., Theerthaana, and Hansa Lysander Manohar. "How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding." Journal of Research in Interactive Marketing 15, no. 2 (2021): 243–66. http://dx.doi.org/10.1108/jrim-06-2019-0097.

Texto completo
Resumen
Purpose The concept of donation crowdfunding has been drawing enormous attention as it connects donors worldwide in a shorter time at a relatively lower cost. This paper aims to integrate two unified theories, namely, behavioral finance and unified theory of acceptance and use of technology model, to investigate on the motivators and deterrents that influence prospective donors to adopt and use donation crowdfunding. The study also substantiates the significance of donors’ behavioral biases through the moderating effect in the crowdfunding adoption process. Design/methodology/approach The stud
Los estilos APA, Harvard, Vancouver, ISO, etc.
6

Ahsan, Mujtaba, Erlinde F. I. Cornelis, and Andrew Baker. "Understanding backers’ interactions with crowdfunding campaigns." Journal of Research in Marketing and Entrepreneurship 20, no. 2 (2018): 252–72. http://dx.doi.org/10.1108/jrme-12-2016-0053.

Texto completo
Resumen
Purpose Crowdfunding has become a popular method to acquire capital for entrepreneurial ventures. To successfully achieve funding goals, it is critical for crowdfunding campaigns to attain support of individuals (backers). This paper aims to presents a conceptual model that links a reward-based crowdfunding campaign’s product, pitch and promoter characteristics to expert and casual backers’ evaluation and behavior. Design/methodology/approach This paper draws from literature from consumer behavior, network, signaling and informational social influence theories to design a conceptual framework
Los estilos APA, Harvard, Vancouver, ISO, etc.
7

Quero, María José, and Rafael Ventura. "Value proposition as a framework for value cocreation in crowdfunding ecosystems." Marketing Theory 19, no. 1 (2018): 47–63. http://dx.doi.org/10.1177/1470593118772213.

Texto completo
Resumen
The aim of this article is to explore whether the ecosystem approach is required to understand the new service model of crowdfunding. The value proposition approach offers different interpretations for each of the eight levels of value co-creation as seen in the service ecosystem. A qualitative multiple case-study approach is used to analyze the two most representative crowdfunding platforms in Spain, Verkami and Lánzanos, in terms of the amounts of funds provided. This article offers an analysis of specific cases of crowdfunding in the arts and cultural sector through the biggest platforms in
Los estilos APA, Harvard, Vancouver, ISO, etc.
8

Plattner, Verena. "Das Geheimnis des Crowdfundings und welchen Nutzen Banken daraus ziehen können." Der Betriebswirt: Volume 58, Issue 1 58, no. 1 (2017): 21–24. http://dx.doi.org/10.3790/dbw.58.1.21.

Texto completo
Resumen
Welche Herausforderung Crowdfunding als alternatives Finanzierungsinstrument für Banken darstellt und wie sie Chancen daraus nützen können. Die Autorin untersuchte im Zuge ihres Studienabschlusses in einer in Englisch verfassten Masterarbeit die Chancen und Herausforderungen für Banken mit schenkungsbasiertem Crowdfunding. Nachdem die Autorin die empirische Literatur rund um diese Kernfrage ausgewertet hat, versuchte sie anhand einer eigenen Studie die Motive von Banken zum Einsatz von Crowdfunding herauszufinden. Ihr Fazit: Spenden ist so angesagt wie noch nie zuvor: Das Community-Denken gewi
Los estilos APA, Harvard, Vancouver, ISO, etc.
9

Kubo, Takahiro, Diogo Veríssimo, Shinya Uryu, Taro Mieno, and Douglas MacMillan. "What determines the success and failure of environmental crowdfunding?" Ambio 50, no. 9 (2021): 1659–69. http://dx.doi.org/10.1007/s13280-021-01522-0.

Texto completo
Resumen
AbstractOnline crowdfunding can help address the perennial financial shortfalls in environmental conservation and management. Although many online crowdfunding campaigns fail to collect any funds due to not achieving their targets, little is known about what drives success. To address this knowledge gap, we applied a mixed-methods approach to data from 473 successful and failed campaigns hosted on the online crowdfunding platform Readyfor. We found that fundraising performance varied by topic, with campaigns on pet animal management outperforming those focussed on landscape management and sust
Los estilos APA, Harvard, Vancouver, ISO, etc.
10

Troise, Ciro. "Marketing Strategies in Equity Crowdfunding: A Comparative Study of Italian Platforms." International Journal of Marketing Studies 11, no. 4 (2019): 16. http://dx.doi.org/10.5539/ijms.v11n4p16.

Texto completo
Resumen
This paper explores equity crowdfunding platforms from a marketing perspective. The present exploratory study attempts to make a double contribution to the current literature on equity crowdfunding. Firstly, it analyzes the marketing strategies of the platforms by focusing on the well-known 4Ps marketing mix framework, i.e. product, price, promotion and placement. Each dimension presents three types of categories. Second, the study investigates the marketing strategies of both large platforms and small platforms, then the differences between these two types of platforms are examined in terms o
Los estilos APA, Harvard, Vancouver, ISO, etc.
Más fuentes

Tesis sobre el tema "Crowdfunding marketing"

1

Åhlström, Erik, Anton Gustav Unger, and William Arkrot. "Crowdfunding from a Marketing Perspective." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35871.

Texto completo
Resumen
Raising funds through crowdfunding has experienced an accelerated growth for start-up companies. Moreover, recent literature suggests that crowdfunding has developed from being just a fundraising tool to a versatile marketing tool (Brown et al., 2016). Even though the marketing aspect of crowdfunding has been researched, there are no clear distinctions of explicitly what marketing values a crowdfunding campaign may entail. This study investigates the two dominating crowdfunding approaches for commercialized ventures, namely, reward- and equity-based crowdfunding. A gap in literature has been i
Los estilos APA, Harvard, Vancouver, ISO, etc.
2

Bajric, Zlatan, and Näslund Eddy Willför. "Crowdfunding for more than money? : A study on crowdfunding from a marketing viewpoint." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-32117.

Texto completo
Resumen
Research question: How can Crowdfunding be used as a marketing tool?Purpose: The purpose of this paper is to explore the anomalies and trends in crowdfunding in order to explain how crowdfunding can be used as a marketing tool.Method: This research is exploratory with an inductive research approach. Primary data was collected with qualitative techniques. Semi-structured interviews was used when interviewing the participants in order to withdraw data.Findings: The empirical data showed that crowdfunding can be used for marketing and creating a buzz or awareness. These findings lead us to create
Los estilos APA, Harvard, Vancouver, ISO, etc.
3

Arteaga, Zubiate Adriana Milagros, Chamorro Agüero Maryori Mireylla, Hoyos Roselyn Clarivel León, Yalán Luis Gonzalo Michilot, and Rupay Magaly Elisa Paucar. "Crowdfunding como medio alternativo de financiamiento y su viabilidad aplicando el marketing digital en la región de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/622184.

Texto completo
Resumen
El presente trabajo tiene como finalidad demostrar la viabilidad del Crowdfunding por medio del Marketing Digital en Lima Metropolitana, específicamente en los micros y pequeños empresarios emprendedores y/o en etapa temprana de emprendimiento y su relación problemática y onerosa con el sistema financiero, por carecer de historial crediticio. Para ello se han realizado entrevistas con especialistas del Marketing Digital y con micro y pequeños empresarios de los diversos distritos de Lima Metropolitana, para luego desarrollar una encuesta aplicada a 384 MYPES de manera aleatoria, sobre sus perc
Los estilos APA, Harvard, Vancouver, ISO, etc.
4

Alexiou, Kostas. "Organizational Legitimacy in Entrepreneurial Contexts: Hybridity, Crowdfunding, and Social Entrepreneurship." Kent State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent1501420140224866.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
5

Rossev, Berent Alexander, and Leonard Warvsten. "Sociala mediers betydelse för crowdfundingkampanjer : En kvantitativ undersökning av sociala mediers vikt som kommunikations- och marknadsföringskanal för crowdfunding." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30499.

Texto completo
Resumen
Companies may need an infusion of capital for a multifold of reasons. The importance of capital needed for innovation applies not only to large companies but also to start-ups. In recent years crowdfunding has evolved and become a common alternative for entrepreneurs to finance their start-up. Research about crowdfunding is still in its infancy, and few articles about crowdfunding has yet been published. The purpose of this paper is to examine how social media influences crowdfunding as a communication and marketing channel. The paper is based on a quantitative research strategy, with data reg
Los estilos APA, Harvard, Vancouver, ISO, etc.
6

Burtch, David Gordon. "An Empirical Examination of Factors Influencing Participant Behavior in Crowdfunded Markets." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/230239.

Texto completo
Resumen
Business Administration/Management Information Systems<br>Ph.D.<br>Crowdfunded marketplaces have recently emerged as a novel avenue for entrepreneurs to raise capital in support of innovative ideas and ventures. In these markets, any individual can propose a project, and interested others can contribute their funds to support it. The economic potential of these markets has recently become apparent and, as a result they have begun gaining significant attention from legislators and regulators, who see crowdfunding as a possible solution to the economic woes currently facing the country. However,
Los estilos APA, Harvard, Vancouver, ISO, etc.
7

Ильницкая, Е. Н., та E. N. Ilnitskaya. "Особенности продвижения краудфандингового проекта в сфере книгоиздания : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94038.

Texto completo
Resumen
В данной работе изучена специфика краудфандинга в сфере книгоиздания, а также описаны особенности продвижения краудфандингового издательского проекта. Объект настоящей магистерской диссертации – краудфандинговый проект на переиздание архитектурного путеводителя по Екатеринбургу. Предметом исследования являются способы продвижения, использованные в проекте краудфандинга. Магистерская диссертация состоит из введения, двух глав, заключения, библиографического списка, включающего 141 наименования. В первой части магистерской диссертации исследованы понятие, виды и преимущества краудфандинга, описа
Los estilos APA, Harvard, Vancouver, ISO, etc.
8

CHANG, KAI-CHIANG, and 張凱強. "Social Media Marketing and Crowdfunding: From the Stair-Rover sponsor." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/pxvcgu.

Texto completo
Resumen
碩士<br>玄奘大學<br>大眾傳播研究所<br>104<br>In recent years, social network development, strengthening Crowdfunding concept. Internet is a new way to raise funds because the network can quickly make progress cooperative activities. Raising things so that large numbers of people together to make a small contribution, among the owner has significant contributions. This pattern has long been popular in Europe and America for many years, but only appeared in Taiwan in recent years. Among them. 2012 has appeared "Zeczec" and "FlyingV" and other funding platform. Now more and more people in Taiwan caused by th
Los estilos APA, Harvard, Vancouver, ISO, etc.
9

Liu, Li-te, and 劉立德. "The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors’ Intentions." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/2bv79p.

Texto completo
Resumen
碩士<br>國立高雄大學<br>資訊管理學系碩士班<br>103<br>In recent years, crowdfunding sprang up and became a new way to raise funds from the public instead of senior investors. In Crowdfunding, project creator can only persuade people to sponsor the project by the project’s content and information. Hence, project itself is attractive and persuasive or not turns on a big issue to project creators and platform managers. This study investigates the effect on sponsors’ intention by describing the crowdfunding project’s content in different ways. We develop a framework to examine the effects of framing effect and caus
Los estilos APA, Harvard, Vancouver, ISO, etc.
10

Liang, Yu Hsin, and 梁育馨. "Strategic Marketing Analysis in Crowdfunding Platforms: The Cases of Kickstarter and flyingV." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/5ky8r2.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
Más fuentes

Libros sobre el tema "Crowdfunding marketing"

1

Spierce, Taylor. How to Start Business Step by Step: Crowdfunding, Amazon Web Service and Social Media Marketing Skills 2020. Independently Published, 2020.

Buscar texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.

Capítulos de libros sobre el tema "Crowdfunding marketing"

1

Ojo, Sanya, and Entissar Elgadi. "Crowdfunding of SMEs." In Entrepreneurship Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429505461-16.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
2

Lacan, Camille, and Pierre Desmet. "Motivations for Participation and e-WOM Among Supporters of Crowdfunding Campaigns." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_40.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
3

Lucian, Rafael, and Marta Bicho. "Crowdfunding Practices for Social Projects: An Experiment of Co-Creation." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_152.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
4

Moradi, Masoud, Mayukh Dass, and Kiran Pedada. "An Investigation into the Role of Brand Affiliation and Content Emotions on Crowdfunding Success: An Extended Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_116.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
5

Groza, Mya Pronschinske, Mark D. Groza, and Luis Miguel Barral. "A Preliminary Examination into the Motivating Factors of Crowdfunding Backers." In Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-26647-3_71.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
6

TAN, Yee Heng, and Srinivas K. Reddy. "Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions." In Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth. SAGE Publications, Inc., 2019. http://dx.doi.org/10.4135/9789353287733.n15.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
7

Belk, Russell. "Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs." In Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth. SAGE Publications, Inc., 2019. http://dx.doi.org/10.4135/9789353287733.n14.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
8

Boeuf, Benjamin, and François Durivage. "Make Them Pay! Understanding Consumer Participation in Crowdfunding." In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-11815-4_32.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
9

Allegreni, Fabio. "Crowdfunding as a Marketing Tool." In Crowdfunding for Sustainable Entrepreneurship and Innovation. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0568-6.ch011.

Texto completo
Resumen
Most people, at a first sight, perceive Crowdfunding as a specific and exciting process to raise money. Of course, this is correct, but it is not the whole truth. A successful crowdfunding campaign must be addressed to a community of people, rather than to an indiscriminate crowd, which is also typical for any marketing strategy. Leveraging on this key element, crowdfunding can amplify almost any kind of communication activity, provided it is able to meet the needs of a community and to provide the benefits that the community expects. Therefore, if well exploited, crowdfunding is a powerful tool in the hands of marketers, whose potential goes far beyond the evidence of pre-selling a new product, to reach new marketing horizons such as branding, business development, CRM, credit scoring and even HR management.
Los estilos APA, Harvard, Vancouver, ISO, etc.
10

Allegreni, Fabio. "Crowdfunding as a Marketing Tool." In Start-Ups and SMEs. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1760-4.ch023.

Texto completo
Resumen
Most people, at a first sight, perceive Crowdfunding as a specific and exciting process to raise money. Of course, this is correct, but it is not the whole truth. A successful crowdfunding campaign must be addressed to a community of people, rather than to an indiscriminate crowd, which is also typical for any marketing strategy. Leveraging on this key element, crowdfunding can amplify almost any kind of communication activity, provided it is able to meet the needs of a community and to provide the benefits that the community expects. Therefore, if well exploited, crowdfunding is a powerful tool in the hands of marketers, whose potential goes far beyond the evidence of pre-selling a new product, to reach new marketing horizons such as branding, business development, CRM, credit scoring and even HR management.
Los estilos APA, Harvard, Vancouver, ISO, etc.

Actas de conferencias sobre el tema "Crowdfunding marketing"

1

Srinivasan, Sriram, Zhuoxuan Fanny Li, Yu Lee Han, and Bradley A. Camburn. "The Impact of Prototyping Strategies on Crowdfunding Success." In ASME 2020 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/detc2020-22701.

Texto completo
Resumen
Abstract Innovative design and technology startups often struggle to gain market success when launching a new product. Research in business management highlights the impact of strategic marketing to foster launch success. Prototyping plays a critical role in demonstrating the potential of the said new technologies and innovations into the market. Prototypes can engage users or highlight the potential of an opportunity to investors. The design performance impact of prototyping strategies has been evaluated in recent studies. This work explores the impact that strategic prototyping (defined here
Los estilos APA, Harvard, Vancouver, ISO, etc.
2

Chung, Yuho, Yiwei Li, and Jian-min Jia. "AN EMPIRICAL EXAMINATION OF THE PEER INFLUENCE ON CROWDFUNDING MARKETS." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.11.02.04.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
3

Kuo, Ying-Feng, and Li-Te Liu. "The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions." In MoMM '14: The 12th International Conference on Advances in Mobile Computing and Multimedia. ACM, 2014. http://dx.doi.org/10.1145/2684103.2684170.

Texto completo
Los estilos APA, Harvard, Vancouver, ISO, etc.
También puede estar interesado en las bibliografías ampliadas sobre el tema "Crowdfunding marketing" para tipos de fuentes particulares:
Artículos de revistas Tesis
Ofrecemos descuentos en todos los planes premium para autores cuyas obras están incluidas en selecciones literarias temáticas. ¡Contáctenos para obtener un código promocional único!

Pasar a la bibliografía