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Literatura académica sobre el tema "Fashion loyalty"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 16 de febrero de 2022

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Artículos de revistas sobre el tema "Fashion loyalty"

Safrika, Safrika. "PENGARUH KUALITAS INFORMASI DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS KONSUMEN DALAM BERBELANJA FASHION ONLINE DI BANDA ACEH". Jurnal Sains Riset 8, n.º 2 (18 de marzo de 2019): 20–27. http://dx.doi.org/10.47647/jsr.v8i2.37.

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This research aims to effects the influence of the quality of information and ease of discounted rates on consumer satisfaction and its impact on customer loyalty in shopping online fashion products in Banda Aceh. Research samples as much as 120 people of Banda Aceh which is consumers who never shop online. The collection of data using questionnaires and then analyzed with data using statistics structural equition equipment models (SEM) with this method of Partial Square (PLS). Studies have found that the quality of information and ease of discounted rates affect customer satisfaction and loyalty in shopping fashion online in Banda Aceh. Consumer satisfaction affect customer loyalty. Quality of information and ease of discounted rates affect customer loyalty in shopping fashion online in Banda Aceh through consumer satisfaction. The influence of the direct effect) both variables to customer loyalty was considered significant. Then the influence of the direct effect of consumer satisfaction toward consumer loyality is also significant. Thus it can be concluded that consumer satisfaction can serve as an intermediary variable (intervening variables) between consumer satisfaction in one side with the quality of information and ease of discounted rates on the other side Key Words : Loyalits Consumers, consumer satisfaction, quality of information and ease of transaction.

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Bailey, Lauren R. y Yoo‐Kyoung Seock. "The relationships of fashion leadership, fashion magazine content and loyalty tendency". Journal of Fashion Marketing and Management: An International Journal 14, n.º 1 (2 de marzo de 2010): 39–57. http://dx.doi.org/10.1108/13612021011025429.

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PurposeThe purpose of this study is to examine the influence of fashion magazine content on consumer loyalty behavior and to analyze the differences in fashion magazine content preference and loyalty tendency toward fashion magazines among the identified fashion consumer groups according to their level of fashion innovativeness and opinion leadership.Design/methodology/approachA structured questionnaire was developed to collect data on the variables in the study. The data analysis consisted of exploratory factor analysis, multiple regression, multivariate analysis of variance (MANOVA), analysis of variance (ANOVA), and descriptive statistics including means, frequencies, and percentiles.FindingsSix fashion magazine content dimensions were identified. The results revealed that fashion magazine content was significantly related to loyalty tendency toward a fashion magazine. In addition, respondents' preference for fashion magazine content and their loyalty tendency varied according to fashion consumer group and their level of fashion innovativeness and opinion leadership.Research limitations/implicationsThe study has practical implications for fashion magazine editors and marketers regarding how to incorporate fashion magazine readers' wants and needs in relation to the magazine's content, how to position their magazines for targeting different groups of shoppers, and how to allocate the features of fashion magazines in order to promote readership and loyalty toward the fashion magazine.Originality/valueDespite the importance of fashion magazines as an information source, little research has been conducted to analyze fashion magazine content and its influence on loyalty tendency.

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Su, Jin y Aihwa Chang. "Factors affecting college students’ brand loyalty toward fast fashion". International Journal of Retail & Distribution Management 46, n.º 1 (8 de enero de 2018): 90–107. http://dx.doi.org/10.1108/ijrdm-01-2016-0015.

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Purpose The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion. Design/methodology/approach Using consumer-based brand equity approach, a research model which examines the factors affecting consumer’s brand loyalty in the fast fashion context was proposed. It was hypothesized that consumer’s perceptions of fast fashion, including brand awareness, perceived quality, perceived value, brand personality, organizational associations, and brand uniqueness, affect consumer brand loyalty. Based on the valid data from 419 US college students, this study employed structural equation modeling to investigate the factors affecting US college students’ brand loyalty toward fast fashion. Findings Results reveal that for the US college students, brand awareness, perceived value, organizational associations, and brand uniqueness are the contributing factors to generating consumer’s loyalty toward fast fashion brands. Originality/value Due to the fact that fast fashion has become a key feature of the global fashion industry over the last decade, there is phenomenal growth in the availability of fast fashion brands in the US markets. This study provides valuable insights about young consumers’ perceptions of fast fashion brands and the factors’ contributions to their brand loyalty.

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Kim, Jiyeon, Joohyung Park y Paige L. Glovinsky. "Customer involvement, fashion consciousness, and loyalty for fast-fashion retailers". Journal of Fashion Marketing and Management: An International Journal 22, n.º 3 (9 de julio de 2018): 301–16. http://dx.doi.org/10.1108/jfmm-03-2017-0027.

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Purpose The purpose of this paper is to investigate how customer involvement in product development creates an emotional connection, satisfaction, and subsequent loyalty toward fast-fashion retailers across high vs low fashion-conscious consumers. Design/methodology/approach Both qualitative and quantitative methods were used to gain understandings of the impacts of customer involvement. To explore customers’ general perceptions of fast-fashion retailers, a focus group interview with 11 US students was conducted. Data for a hypothesis test were obtained from 306 US female consumers and analyzed through structural equational modeling. Findings The findings underscored the relational benefits of involving customers in product development and the substantial moderating impact of female customers’ fashion consciousness. Practical implications The study’s findings support that the customer-brand relationship can be solidified by proactively involving customers in product development. This is beyond benefits derived from leveraging customers’ operant resources in product innovation. Thus, apparel retailers should take such interactive opportunities to build relationships with customers. Also, involving customers in product development can be a critical way for fast-fashion retailers to establish an emotional bond with and loyalty from consumers with a low level of fashion consciousness. Thus, any digital opinion platform designed to foster customer involvement should be managed with the customer-brand relationship in mind. Originality/value This study contributes to the emerging body of literature on customer involvement in product development in fast-paced retailing by elucidating the psychological process through which their participation strengthens the customer-brand relationship manifested in emotional, evaluative, and behavioral responses to the brand, and by identifying a consumer attribute that fortifies this process.

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Savić, Milena y Dragana Frfulanović-Šomođi. "Generation Y and loyalty to fashion brands". Tekstilna industrija 67, n.º 3 (2019): 39–44. http://dx.doi.org/10.5937/tekstind1903039s.

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Ju, Seong-Rae y Myung-Iee Yoo. "A Study on Loyalty Program for Building Customer Loyalty of Fashion Firm". Journal of the Korean Society of Clothing and Textiles 33, n.º 2 (28 de febrero de 2009): 331–42. http://dx.doi.org/10.5850/jksct.2009.33.2.331.

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Sukarman, Titi Murtiningsih. "Titi INFLUENCES OF BRAND EXPERIENCE, BRAND TRUST, AND BRAND LOVE TOWARD PURCHASE INTENTION BY WORD OF MOUTH AND BRAND LOYALTY AS INTERVENING VARIABLES IN FASHION BRANDED IN EAST SURABAYA". Archives of Business Research 7, n.º 9 (10 de septiembre de 2019): 106–20. http://dx.doi.org/10.14738/abr.79.6833.

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The fashion industrial growth is seen from many and many retail shops and modern shopping centers that emerge, especially Surabaya city. Brand has special emotional bond created between consumers and company, so consumer love toward some brand will give positive impacts. This research aims to know influences of brand experience, brand trust, and brand love toward purchase intention by word of mouth and brand loyalty as intervening variables in fashion branded in East Surabaya. The approach used is quantitative method by causal research type. The research samples are fashion branded users of Nike brand in East Surabaya as 190 respondents. The instruments used are questionnaires by using Likert scale. The analysis technique chosen for analyzing data and testing hypothesis in this research The Structural Equation Model (SEM). The research results show that Brand Experience and Brand Trust influence toward Word of Mouth in Fashion Branded in East Surabaya. Brand Experience does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Experience influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Trust influences toward Purchase Intention in Fashion Branded in East Surabaya. Brand Trust does not influence significantly but it has positive influences toward Brand Loyalty in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Word of Mouth in Fashion Branded in East Surabaya. Brand Love does not influence significantly but it has positive influence directions toward Purchase Intention in Fashion Branded in East Surabaya. Brand Love does not influence toward Brand Loyalty. Word of Mouth and Brand Loyalty influence toward Purchase Intention in Fashion Branded in East Surabaya.

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Möslein-Tröppner, Bodo, Michael Stros y David Říha. "Customer Loyalty-Related Marketing Measures in Fashion Markets". Central European Business Review 9, n.º 1 (31 de marzo de 2020): 43–55. http://dx.doi.org/10.18267/j.cebr.228.

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Sanchez Torres, Javier A. y Francisco-Javier Arroyo-Cañada. "Building brand loyalty in e-commerce of fashion lingerie". Journal of Fashion Marketing and Management: An International Journal 21, n.º 1 (13 de marzo de 2017): 103–14. http://dx.doi.org/10.1108/jfmm-05-2016-0047.

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Purpose The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. Design/methodology/approach The authors used an exploratory model which aspects in previous studies have evaluated satisfaction, loyalty and trust in electronic shopping, in order to examine whether the customer’s perception of the quality and innovation of the final product sold through e-commerce and reputation in the examined was made “Virtual Community” are key factors in creating loyalty. The sample was obtained from a lingerie company which sells its products in Europe in the website leonisa.com, the data were analysed with the software SmartPLS, validating the proposed relationships between customer perceptions on the purchased product and loyalty to the brand. Findings The results demonstrate theoretical conceptions regarding product characteristics (Quality, Innovation and Satisfaction), and constructs brand (Virtual Community, Reputation and Trust). Research limitations/implications This paper presents a case study for a specific brand as exploratory research in the lingerie industry, this must be validated with this type of product for other companies. Practical implications This research has elements of support for management, companies will turn attention to the satisfaction of consumers and to maintain goods levels of reputation in the virtual community. Social implications This research shows a real case of the correct implementation of brand strategy, detailing how customers are valued and therefore provides valuable information for customers and companies. Originality/value This exploratory study provides a new analysis of product quality factors that were not directly related to the loyalty of electronic purchasing, also, it allows the fashion industry to have elements of support for management and quality control, and that hypotheses relating to the product quality and loyalty in the electronic shopping is confirmed.

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Karangutkar, Sarita, Prashant Chaudhary y Siddhant Shah. "A Study to Understand the Factors that Play Major Role in Influencing the Loyalty Behaviour of Shoppers towards Department Based Brick-and-Mortar Fashion Retailers with Special Reference to Pune City, India". IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 5, n.º 1 (10 de noviembre de 2016): 159. http://dx.doi.org/10.21013/jmss.v5.n1.p16.

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<div><p><em>The major objective of this study is to understanding the factors that influence the loyalty behaviour of customers towards brick-and-mortar departmental fashion retailers in Pune city. The study has been conducted by keeping one of the leading departmental stores in reference, but the findings of the study are generalized and can be applied to other fashion retailers of similar or non-similar formats. Fashion is one of the fastest growing categories and continues to grow at exponential growth rate due to increased fashion awareness and aspirations. Today we can see that fashion products account for a substantial percentage of the products sold across a broad range of merchandise categories. </em></p><p><em>Research on fashion retailing has been based on varying conceptual definitions of the construct and has focused primarily on in-store retailing. A number of researchers have made important contributions to understanding of loyalty behaviour of shoppers towards fashion retailers. Therefore, the consumer behaviour of an important sector of the millennials is worth to be researched. Here the researchers are trying to understand the variables that influence shoppers' loyalty behaviour which is nothing but the “preferential” behaviour of the shoppers towards a specific retailer’s stores. During this research the researchers found that, some of the major influencing factors are shopping atmosphere-ambience, fashion image of the retailer (retailer as a brand), fashion image of the Private Labels, and the effectiveness of the loyalty programme offered by the retailer.</em></p></div>

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Tesis sobre el tema "Fashion loyalty"

Lan, Tingsong, Pettersson Jonathan Klawitter y Chu Kai Wan. "Brand loyalty inom fast fashion marknaden : Konsumentens perspektiv". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-969.

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Med en allt mer mode och trend inriktad marknad där kortare ledtider efterfrågas för att kunna tillgodose sina konsumenter med mode inriktade och trend riktiga plagg i rätt tid och på rätt plats så har dagens klädmarknad utvecklats till en allt mer dynamisk affärsmiljö med ett snabbare affärsklimat. Denna marknad kan idag refereras som ”fast fashion” marknaden. Samtidigt som brand loyalty och återkommande konsumenter blir allt viktigare och viktigare i dagens affärsklimat så blir det i den allt mer dynamiska fast fashion marknaden allt svårare att upprätthålla lojaliteten bland konsumenterna. Mot denna bakgrund undersökte denna studie hur konsumenterna inom fast fashion marknaden agerar utifrån brand loyalty konceptet. För att genomföra denn ställdes följande forskningsfråga för att besvaras: Hur framstår konsumenters brand loyalty genom deras agerande och köpbeteende inom fast fashion marknaden?Studien använde sig av Aaker och hans modell rörande brand loyalty som teoretisk utgångspunkt för genomförandet av analysen av studiens empiriska material. Studiens metod utfördes med fem stycken semi strukturerande intervjuer med utvalda personer där alla respondenter var aktiva konsumenter inom fast fashion marknaden. Studiens slutsats fann att ett flertal konsumenter inom fast fashion marknaden var mindre lojala på grund utav att konsumenterna var benägna till att byta till ett annat varumärke om priset hade en bättre relevans till plaggets design och kvalité.
With an increasingly fashion and trend-oriented market, where short lead times are demanded to be able meet consumer’s expectations and demands of fashion oriented and trendy garments at the right time and in the right place. Today's clothing market has evolved increasingly towards a more dynamic business environment with a fast changing business climate. This market can today be referred to as the "fast fashion" market. While brand loyalty and recurring consumers are becoming more and more important in today's business environment, the dynamic fast fashion market have difficulties retaining the loyalty among their consumers. Based on this background, this study examines how consumers in the fast fashion market act based on the concept of brand loyalty. To carry out the study, the following research question have been answered:" What emerges consumers' behavior regarding brand loyalty within the fast fashion market?"The study used Aaker and his model on brand loyalty as a theoretical basis for the implementation of the analysis to the study's empirical material. The study's methodology is claiming five semi structuring interviews with selected persons where all respondents were active consumers in the fast fashion market. The conclusion of the study are that the majority of consumers in the fast fashion market were less loyal because consumers tend to switch brands if the price where relevant to the garments design and quality.

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Hansen, Ellinor y Erika Jonsson. "E-loyalty in fashion e-commerce : an investigation in how to create e-loyalty". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26205.

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The e-commerce is growing among customers and also the companies are more active online. One industry that focuses on customer experience is the online fashion industry. In Sweden, the half of the population has at some time shopped clothes and footwear online. However, for companies to compete against others and to survive in this crowded market, it is important to create e-loyalty. Thereby, the purpose for this study was to evaluate the antecedents of e-loyalty in the online fashion industry. E-loyalty is according to famous researchers one important ingredient to succeed online and stay profitable. Other important ingredients for e-loyalty are e-satisfaction, e-trust and e-service quality. All of these factors have been investigated and evaluate in which degree they affect e-loyalty. In this master thesis, assessed 212 respondents included in the population. The findings have been tested by following statistical analysis; reliability test, exploratory factor analysis, correlation analysis and regression analysis. The result showed that e-satisfaction is the main driver for e-loyalty in the online fashion industry. Thereby, a manager should put main focus in what affect e-satisfaction to increase in e-loyalty in this industry. However, the result from the investigation also stressed an interesting factor, namely responsiveness. This factor was shown to have a significant influence on e-loyalty but also on e-satisfaction and e-trust.

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Frühauf, Daniel. "Loajalita v módním průmyslu". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192394.

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The aim of this thesis is to analyze customer loyalty and market fashion apparel, identify customer perception and participation in loyalty programs. Evaluate current approaches of using customer loyalty programs by the biggest fashion houses. Based on the research results suggest recommendations for creating loyalty programs on the market with fashion and clothing. The solution was used focus group methods, questionnaire probes, expert interviews, desk research and market testing, which focused on loyalty and loyalty programs in the fashion industry. Fashion market is divided into segments of low-cost, mass, luxury. Access to loyalty from customers and companies side is different in each segment. Contribution of this thesis is the comparison of loyalty programs on the market of fashion and testing of selected forms of programs. Results of research findings represent a starting point for gaining loyal customers in the fashion industry.

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Ghazal, Mohammed Zaki, Miranda Okello y Beatra Berisha. "Antecedents of E-Loyalty in the Context of Online Fashion Retailers". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96092.

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With recent developments in the internet and the rise of e-commerce, the concept of e-loyalty has gained more traction as a result of its growing importance. Due to this, there is a continuous shift away from brick and mortar fashion retailing towards online fashion retailers.As a result, it is evident that future and current fashion retailers must have some form of online presence in order to succeed in today’s landscape. The purpose of this paper was to explain the effect of e-trust, e-satisfaction and e-service quality on e-loyalty in the context of online fashion retailers. In order to fulfil this purpose, a deductive explanatory approach was taken. Firstly, the authors conducted research on the subject of e-loyalty and what factors influence it. Furthermore, a conceptual model applicable to the context of online fashion retailers was developed. Moreover, an operationalization was created which was the basis of a self-completion questionnaire that was designed in order to collect primary data. After the primary data was collected through convenience sampling and partly through expert sampling, it was cleaned and then placed into SPSS in order to be analyzed. Multiple statistical tests were conducted in order to examine the significance of the data and the relationship between the independent variables (e-trust, e-satisfaction and e-service quality) and the dependent variable (e-loyalty). The results from the analysis showed that all the aforementioned independent variables have a positive effect on e-loyalty in the context of online fashion retailers which meant that the hypotheses from this study were found to be accepted. As a result, e-trust, e-satisfaction and e-service quality were all found to have a positive relationship with e-loyalty.

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Hassanzadeh, Ali y Tara Namdar. "MILLENNIALS BRAND LOYALTY IN THE FASHION INDUSTRY & THE ROLE OF BRAND IDENTITY". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70038.

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Brand loyalty has long been an important factor for companies’ sustainability and profitability, as it is less expensive to retain existing customers than acquiring new ones. In correlation to the importance of brand loyalty, there is a new vast generation, called the millennials’ or generation Y coming in to the market that is different than any generation before. This generational cohort has shown tendencies of being very disloyal, yet not all authors agree. Furthermore, some positive evidence has been found that millennials consider brands as a way of expressing their own identity and are driven by a need of having a trendy social image. The role of brand identity has therefore been chosen as an important key factor to examine this generation’s brand loyalty. Due to the poor research and the complexity of understanding millennial’s brand loyalty, the purpose of this study is to acknowledge the role of brand identity and to enhance the knowledge about brand loyalty of millennials when it comes to fashion brands.The research is of a quantitative and deductive nature where the primary data of the study was collected through surveys. 108 people participated in the study and the participants were millennials between an age interval of 18-38 years. The result of the study shows that there is a link between brand identity and brand image and that there is a positive relationship between brand image and brand loyalty. Moreover, comparing the brand image of two companies H&M and Ralph Lauren to the respondents’ brand loyalty towards the fast fashion and luxury fashion industry showed a correlation of equivalent loyalty towards the two industries. However, the respondents that were loyal towards the luxury fashion industry were shown to have a higher general brand loyalty.The findings of this research provide evidence that millennial can be loyal, but their loyalty may differ depending on the industry. Therefore, millennials display equal loyalty to the fast fashion and to the luxury fashion industry, but overall loyalty of luxury fashion followers is higher in general.

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Sekerková, Adéla. "Srovnání B2C loajalitních programů retailových řetězců v segmentu fashion and sport v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149846.

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The goal of the graduate thesis is the analysis and comparison of loyal programs in the segment fashion and sport in the Czech Republic. Today's consumer is very informed and makes decisions about purchase according to many criteria. The consumer becomes loyal to the brand in case he is satisfied with it and in addition it brings him various benefits especially the emotional ones. The theoretical part is dedicated to a brand, consumer behaviour, his purchasing process, loyalty, loyal programs and the impact of trends and new technologies on consumer behaviour. This thesis was submitted by the brand O'Neill therefore the practical part introduces the company and the comparison of loyal programs of its competitors. The main section is the evaluation of questionnaire and recommendations for the brand O'Neill.

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Ward, Gustavsson Julia y Maximilian Wollbeck. "Feminist Statements in Fashion Marketing : and Their Affect on Brand Image". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10140.

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Sweden is moving towards a society where not being a feminist is considered unmodern and conservative. People are fighting for women's rights and equality between the sexes. This feminist movement in Sweden is starting to show in more and more businesses. The fashion business has recently adapted the same movement and feminism has been used in different types of marketing, such as gender neutral merchandising or statement advertisements. The focus of this thesis is statements on products and the purpose is to investigate how Swedish consumers’ brand image of a high end fashion brand is affected by the brand using symbols of feminist statements on their products. The theoretical framework has been separated into three categories; Brand Image, Consumer Behaviour and Politics in Fashion, which sums up in a conceptual model. The model is tested in the empirical findings that were discovered through two focus groups. Consumers critical minds and high awareness of companies advertising techniques results in the conclusion that consumers demand more political effort in order to trust and accept the statement, apparently an important factor when it comes to change of brand image.

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Wiberg, Anna. "Seeking loyalty on social media : A quantitative study examining the effects of brand information regarding sustainability efforts on brand loyalty and its antecedents in the fast-fashion industry". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75320.

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Background: Customers are becoming increasingly conscious about sustainability, for instance when choosing a fast-fashion brand. Brand loyal customers are in direct relation with the success of a brand and promoting brand information of sustainability efforts on social media platforms could positively influence customers brand loyalty, brand satisfaction, brand trust and brand engagement. Purpose: The purpose of this study is to examine the relationship between brand information regarding sustainability efforts of fast-fashion brands and brand loyalty, brand satisfaction, brand trust as well as brand engagement. Further, this study examines whether brand trust and brand engagement work as antecedents to brand satisfaction, respectively brand satisfaction to brand loyalty. Research questions: How does brand information of sustainability efforts from fast-fashion brands on social media affect brand loyalty? How does brand information of sustainability efforts from fast-fashion brands on social media affect brand satisfaction and its antecedents brand trust and brand engagement? How do brand engagement and brand trust affect brand satisfaction respectively brand loyalty? Methodology: This research follows a quantitative and deductive research approach. The data was collected through an online survey and the sampling method was a non- probability and a snowball sample. The data collection reached a total of 160 answers which were analyzed through SPSS. Validity and reliability were ensured before testing the hypotheses. Findings: The findings from this research revealed that there is a positive relationship between brand information regarding sustainability efforts and brand loyalty, brand satisfaction, brand trust, and brand engagement. Further, the results indicated that the hypothesized antecedents brand trust and brand engagement were also accepted. Implications: This study contributes with its results to today’s increased interest in sustainability, and it delivers significant insights which could be used by fast- fashion brands strategic decisions regarding the content of social media channels. Further, it adds valuable information to current academic literature in a few different ways. Originality: This paper brings focus to the importance of brand loyalty and how closely it is related to brand information regarding sustainability efforts of fast-fashion brands.

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Mirzajee, Mohammad y Alen Rashid. "Information or Communication channel? : A qualitative study of how fast-fashion brands in Sweden use social media". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104034.

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With the constant development of marketing strategies, it has become more vital to continuously communicate online with consumers. As Generation Z is born with digital devices and increased social media channels, customers demand fashion brands being present online. The empirical findings in this study were obtained using a qualitative research method through semi-structured interviews. The interviews were conducted with five fast-fashion brands in Sweden that target Generation Z. The authors have used a deductive approach in this thesis. The conclusion of this thesis shows several factors that fashion brands use to create brand loyalty with Generation Z. Findings indicated that social media should be a communication channel. Furthermore, this research is from a retailer’s perspective. Finally, loyalty is something that is earned by creating relationships.

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Haniková, Alžběta. "Budování věrnostního systému firmy". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75179.

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The thesis discusses the importance of loyal customers, and loyalty system as a tool for building loyalty. It defines loyalty and customer satisfaction, it deals with the issue of customer retention. It describes the history and types of loyalty programs, important factors for deciding on their implementation and problems associated with them. The practical part is concerned with the clothing market, Orsay company and its Orsay Club loyalty systeme. The work also includes a survey of the loyalty programs on the market with clothes, with a focus on Orsay and Orsay club.

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Más fuentes

Libros sobre el tema "Fashion loyalty"

Rapp, Peet y Harry Wolhandler. Fashion & Style Products: Building Consumer Loyalty Online. Activmedia Research Llc, 2000.

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Scott, Walter y Kathryn Sutherland. Waverley. Editado por Claire Lamont. Oxford University Press, 2015. http://dx.doi.org/10.1093/owc/9780198716594.001.0001.

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‘The most romantic parts of this narrative are precisely those which have a foundation in fact.’ Edward Waverley, a young English soldier in the Hanoverian army, is sent to Scotland where he finds himself caught up in events that quickly transform from the stuff of romance into nightmare. His character is fashioned through his experience of the Jacobite rising of 1745-6, the last civil war fought on British soil and the unsuccessful attempt to reinstate the Stuart monarchy, represented by Prince Charles Edward. Waverley's love for the spirited Flora MacIvor and his romantic nature increasingly pull him towards the Jacobite cause, and test his loyalty to the utmost. With Waverley, Scott invented the historical novel in its modern form and profoundly influenced the development of the European and American novel for a century at least. Waverley asks the reader to consider how history is shaped, who owns it, and what it means to live in it - questions as vital at the beginning of the twenty-first century as the nineteenth.

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Heath, Joseph. The Machinery of Government. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780197509616.001.0001.

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Political theorists are aware that the old-fashioned model of state power, according to which elected officials make policy decisions, which are then faithfully enacted by a loyal cadre of public servants, is hopelessly outdated. The complexity of the modern state, not to mention the difficulty of the economic and social problems it confronts, is such that a great deal of rule-making power is delegated to public servants. Yet if public servants are not merely in the business of administration, but are also deciding questions of policy, how are they making these decisions, and what normative principles inform their judgments? The Machinery of Government attempts to answer this question. The central challenge involves reconciling the tension between the traditional commitment to political neutrality on the part of the civil service with the fact that administrative discretion inevitably involves making normative judgments. State employees are in many cases unable to do their jobs effectively without some conception of where the public interest lies. It seems inevitable that this will conflict with the commitment to political neutrality, since this conception of the public interest may be tension with that of elected officials. The solution to the dilemma lies in an understanding of the constraints that liberalism imposes on popular sovereignty in a liberal-democratic polity. Not only do courts play an important role in checking the power of democratic publics, the executive branch is also the custodian of certain fundamental liberal principles.

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Capítulos de libros sobre el tema "Fashion loyalty"

Nesi, Gemma, Riccardo Rialti, Lamberto Zollo y Cristiano Ciappei. "Community Based Social Media Fashion Branding: Do Fashion Brands Heritage and Prestige Affect Consumers’ Brand Loyalty Intention?" En Business Models and ICT Technologies for the Fashion Supply Chain, 53–65. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-98038-6_5.

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Willis, Michelle. "Online Brand Communities and Brand Loyalty: Toward a Social Influence Theory". En The Art of Digital Marketing for Fashion and Luxury Brands, 153–77. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0_7.

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Le Bon, Caroline y Dwight Merunka. "Consumer-Based Fashion Equity: Proposition of a New Concept and Theory to Understand and Explain Loyalty Toward Fashion Products". En Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 814. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_293.

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Ozuem, Wilson y Michelle Willis. "Online Brand Communities, Customer Participation and Loyalty in the Luxury Fashion Industry: Strategic Insights". En The Art of Digital Marketing for Fashion and Luxury Brands, 107–29. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0_5.

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Shuang, Liu, Mcxin Tee y Abdullah Al Mamun. "Social Media Marketing Activities, Brand Equity and Loyalty Towards Fashion Accessories Among Chinese Youth". En Proceedings of International Conference on Emerging Technologies and Intelligent Systems, 442–54. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-82616-1_38.

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Bertsche, Katja y Lars Binckebanck. "The Impact of Customer Experience in Offline vs. Online Channels on Millennials’ Brand Loyalty in the Fashion Industry". En Forum Markenforschung 2018, 165–91. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29127-3_10.

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Pettijohn, Charlie y Linda Pettijohn. "Do Attitudes Toward Careers in Sales Differ Based on Country of Origin?" En Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies, 118–32. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-3631-6.ch008.

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Personal selling is a profession that has been described as requiring skilled and professional employees. Although employers have looked toward colleges and universities as sources of potential new sales employees in the past, the complexity and professionalism required in sales has led employers to recruit graduate students to fill the sales role. This research evaluates the exposure of students pursuing their MBA degrees to sales and their attitudes toward sales to identify how these attitudes might affect the recruiting process. Further, given the prevalence of international business operations, the study identifies sales attitudes and sales exposure in a comparative fashion by assessing the responses of MBA students in the US and in UK The results provide insights into differences in attitudes and sales knowledge between students enrolled in MBA courses in the two countries. Based on these findings, conclusions and suggestions for employers and educational institutions are developed.

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Moreno-Gavara, Carmen y Ana Jiménez-Zarco. "Strategies for Luxury Fashion Brands' Targeting the Young Audience". En Advances in Marketing, Customer Relationship Management, and E-Services, 155–92. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9958-8.ch008.

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The purpose of this chapter is to analyse luxury fashion brands' interactions with consumers, especially on social media. In this sense, we firstly propose a hypothesis relative to how luxury fashion brands can use celebrities (in general, and particularly music and TV idols) and social media to influence on young consumer behaviour. Lately, we try to response this question through a case study based on one of the most South Korean luxury fashion brands. Using members of social media has been a constant in brand strategy. Especially when targeting the young audience. They big consumers and fans of music and audio-visual entertainment products, show a high level of loyalty. This leads them to copy the behaviour and consumption of the same products and brands of their idols. They are big users of social media and the Internet, where they express their feelings, experiences and opinions about their music idols as well as the brands and products they use. This being the case, technology offers empowerment to young people. This allows them not only access to more information but allows the possibility to create their own new content. Thus both roles are important regarding branding. We can use the example of how Korean luxury fashion brands and how they use young music idols to establish a strong emotional relationship with their consumers. They do this by increasing their participation and involvement with their brands in social networks.

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Davies, Paul. "2. The Board". En Introduction to Company Law, 33–52. Oxford University Press, 2020. http://dx.doi.org/10.1093/he/9780198854913.003.0002.

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This chapter deals with the board. It analyses the rationales, within different types of company, for the division of powers between (a) the shareholders and the board, and (b) the board and the senior management of the company. The second part of the chapter shows how the rules on the composition of the board (mainly to be found in the Corporate Governance Code) and the directors’ statutory core duty of loyalty fashion the accountability of the board. That accountability is primarily to the shareholders, but non-shareholder interests are recognised, in different ways, in both the Code and the statutory duty.

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Davies, Paul. "The Board". En Introduction to Company Law, 33–52. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198854913.003.0002.

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Actas de conferencias sobre el tema "Fashion loyalty"

Tinezia, Vianney, Salsabil Rachmawati Syarif, Ridho Bramulya Ikhsan, Yuniarty Yuniarty, Lily Leonita y Vional Vional. "Examining The Antecedents of Electronic Loyalty In Fashion E-Commerce". En 2021 International Conference on Information Management and Technology (ICIMTech). IEEE, 2021. http://dx.doi.org/10.1109/icimtech53080.2021.9534979.

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Sabina Tohir, Azzahra. "Consumer Brand Loyalty of Fast Fashion Brands of Young Consumers in Indonesia". En Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icobest-18.2018.97.

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Bodor, Edina Katinka, Rebeka Ana Pop, Raluca Băbuț y Dan-Cristian Dabija. "Does Corporate Sustainability Generate Loyalty Towards Fast Fashion Retailers? An Empirical Investigation". En 7th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2021. http://dx.doi.org/10.24818/basiq/2021/07/101.

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Cahyana, Atikha Sidhi y Dadang Sukoriyono. "The Influence of Marketing and The Quality of Service to The Visitor Loyalty in Fashion Products". En 1st International Conference on Intellectuals' Global Responsibility (ICIGR 2017). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icigr-17.2018.9.

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Ferrao, Ana Margarida y Braulio Alturas. "The online purchasing decision process and consumer loyalty of fashion industry products: Influence of social media and “opinion makers”". En 2018 13th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2018. http://dx.doi.org/10.23919/cisti.2018.8399396.

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Nawawi, Muhammad, Gunadi, M. Kiswanto, Hanifah Ekawati y Dewi Ambarsari. "The Effects Analysis Of Functional Benefit And Symbolic Benefit With Self Concept Connection On Emotional Attachmen And Brand Loyalty For Executive Brand Fashion In East Kalimantan". En Proceedings of the First International Conference on Materials Engineering and Management - Management Section (ICMEMm 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icmemm-18.2019.8.

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Informes sobre el tema "Fashion loyalty"

Su, Jin y Aihwa Chang. Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion. Ames: Iowa State University, Digital Repository, noviembre de 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-24.

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Cho, Eunjoo, Ui-Jeen Yu y Ann Marie Fiore. The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty towards Fashion-Related Brands. Ames: Iowa State University, Digital Repository, noviembre de 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-42.

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