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Bibliografías temáticas / Internet promotion

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Literatura académica sobre el tema "Internet promotion"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 5 de mayo de 2022

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Artículos de revistas sobre el tema "Internet promotion"

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Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg y M. E. Sekhniev. "Internet promotion of market services in the field of tourism and recreation". Lizing (Leasing), n.º 5 (1 de mayo de 2021): 16–21. http://dx.doi.org/10.33920/vne-03-2111-02.

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The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.

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Pidada, Ida Ayu Iswari y Putu Gede Genta Taruna Suyasa. "THE IMPACT OF CONTENT MARKETING, INFLUENCERS, AND E-PROMOTION ON PURCHASE INTENTION". Jurnal Ekonomi dan Bisnis Airlangga 31, n.º 2 (20 de noviembre de 2021): 117. http://dx.doi.org/10.20473/jeba.v31i22021.117-123.

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Introduction: This study aims to analyze the impact of content marketing, influencers, and e-promotion on purchase intention.Methods: This research is conducted on the Instagram Social Media of Biang Denpasar Gallery with population of 1,040 customers and sample of 91 customers.Results: The results of the study show that content marketing, influencers, and electronic promotions have positive and significant impact on purchase intention. E-Promotion or online promotion as an activity through internet media.Conclusion and suggestion: The type of promotional media used will affect purchases at an online shop. E-Promotion has the highest and significant value. E-promotion can be improved by paying attention to the searchability indicator.

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Uldemolins, Pilar, María T. Maza y Sara Aldama. "The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts". Spanish Journal of Agricultural Research 19, n.º 1 (23 de marzo de 2021): e0103. http://dx.doi.org/10.5424/sjar/2021191-15854.

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Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion tools are more important to consumers and retailers.Area of study: This study took place in the city of Zaragoza, where lamb meat promotional activities have been conducted at three different levels: generic promotion of the sector, Regulatory Council of Ternasco de Aragón promotion campaign and producer brand promotion.Material and methods: Data was collected through personal questionnaires (401 consumers and 55 retailers).Main results: Results suggest that the promotion campaign has not contributed as much as expected to spread the knowledge of the new lamb cuts among consumers. Both consumers and retailers attached more importance to in-store marketing promotional tools. Three consumers segments were identified based on promotion tools preferences. Comparing between consumers and butchers’ opinion the only significant difference was found in using internet and social network as a promotional tool.Research highlights: A general trend has been observed since the majority of consumers and retailers consider that the most important promotions tools are those conducted inside the point of sale. On the view of these results, it could be better for future campaigns to increase promotional effort inside the point of sale, where consumers make their final purchase choice.

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Ivanytska, Svitlana y Anna Aheicheva. "Brand Promotion Peculiarities". ЕКОНОМІКА І РЕГІОН Науковий вісник, n.º 1(80) (25 de marzo de 2021): 82–86. http://dx.doi.org/10.26906/eir.2021.1(80).2241.

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The brand promotion peculiarities are studied. It has been determined that the process of brand promotion includes: marketing a brand name and logo, making souvenirs, placing on various media, releasing videos, layouts for advertising, announcements on the Internet and much more. Used methods to promote brands are considered, such as: advertising, personal selling, packaging, 360° campaign, brand promotion on the Internet. The ways to promote a brand have been proven to be: website building, search engine optimization, social media, live streaming, storytelling, creating valuable content, blogging, email, LinkedIn Publishing Platform, prizes, infographics, car wraps, networking events, offline ads, promotions, loyalty programs, free trial product giveaways, strong branding. As a result of the study, it was found that brand promotion is the creation of consumer confidence in a product.

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Evers, Kerry E. "eHealth Promotion: The Use of the Internet for Health Promotion". American Journal of Health Promotion 20, n.º 4 (marzo de 2006): 1–14. http://dx.doi.org/10.4278/0890-1171-20.4.1.

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Kurcheeva, Galina Ivanovna y Viktoriya Titova. "Developing methods of evaluating online data for internet business promotion". Vestnik of Astrakhan State Technical University. Series: Economics 2022, n.º 1 (31 de marzo de 2022): 23–30. http://dx.doi.org/10.24143/2073-5537-2022-1-23-30.

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Rapid development of the information technologies leads to a continuous replenishment of the Internet marketing tools. The problem of introducing a new mechanism for evaluating results for improving the effectiveness of promoting goods and services in the Internet environment can be attributed to the most important ones. Gaps in comprehension of the problem in relation to web analytics in Russia have been indicated. Studying the main theoretical basis for changing the approach to marketing measures was conducted to increase the efficiency of businesses in the Russian Internet market. The direction of web analytics development in Russia has been defined. The Russian researches are found to focus on the practical part. There are considered the methods of obtaining economic data from the web analytics systems. The problems of business development in the Internet environment in Russia have been defined. As a result, it has been inferred that the existing methods of performance assessment are not applicable. The classification of performance evaluation parameters has been developed. The parameters were divided into 3 levels, depending on the metrics. The first level is associated with presentations, clicks, expenses on advertisements, the second level - with conversion and its cost, the third - with return on investment (ROI). The parameters were divided into the status and economic aspects, depending on their impact on the brand and on the financial condition of the business. According to the developed classification, the process of forming a marketing event was arranged; it is based on definition of the effectiveness level, which the company can achieve. There has been created and illustrated the sequence of events to evaluate the effectiveness of business in the Internet environment.

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Li, Pei Qin. "How Internet Channel Promotions Work Together Based on a Weakest Online Manufacturer? From the Dual Markets Capacity Optimization Perspective". Applied Mechanics and Materials 275-277 (enero de 2013): 2689–92. http://dx.doi.org/10.4028/www.scientific.net/amm.275-277.2689.

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Channel promotion competitions have been common in the Internet market. The paper researches three supply chain partners’ dynamic games in dual markets to find out how Internet channel promotions affect them. Being a leader the first manufacturer’s role is complicated who is the weaker traditional retailer’s supplier, and it competes with the second weakest manufacturer in the internet contemporarily. Then it finds out their optimal decisions by model analysis. Especially it focuses on analyzing how the two Internet channel promotion forms affect three enterprises’ optimal revenues, etc. Besides, some managerial inspiration about capacity optimization could be find out.

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Hidayat, Faris Tri y Poppy Febriana. "PROMOSI ONLINE PADA INDIE CLOTHING INSPIRED27 MALANG". KANAL: Jurnal Ilmu Komunikasi 2, n.º 2 (1 de octubre de 2016): 123. http://dx.doi.org/10.21070/kanal.v2i2.294.

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Internet in Indonesia currently is growing rapidly and become the primary needs for its users, the development of social media has also become one of the important factors in the amount of internet users in this country.The aim of this research is to know the application and explaination of online promotion through observation and empiric study in Inspired27. The approach used in this research is Theory of Internet base promotion mix. Qualitative descriptive method is used as the means of analysis in order to get systematical picture of the fact which is actual, accurate regarding the object of analysis. The result shows that Inspired27 has applied online promotion to help the sales. Inspired27 use various online promotions such as website and social media. But they have no research team and division that specifically handle online promotion thus the implication is less maximum.

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Fhilya, Charlitta, Yopi Andry Lesnussa y Venn Yan Ishak Ilwaru. "COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY". BAREKENG: Jurnal Ilmu Matematika dan Terapan 15, n.º 1 (1 de marzo de 2021): 059–68. http://dx.doi.org/10.30598/barekengvol15iss1pp059-068.

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In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk” as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.

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Pavlović, Nikola, Marko Savić y Miloš Milanović. "Digital marketing an efficient means of promotion". Ekonomski signali 16, n.º 2 (2021): 93–100. http://dx.doi.org/10.5937/ekonsig2102093p.

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The term "digital marketing" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your company using physical flyers, billboards, television, and radio, whereas digital marketing focuses on promoting your company over the internet. On the other hand, web marketing provides far more promotion alternatives. The purpose of this thesis is to determine the significance, application, and efficacy of digital marketing in today's surroundings. In addition to this, the goal is also to identify the most effective digital promotion methods in Serbia.

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Tesis sobre el tema "Internet promotion"

1

Basyuk, T. y Т. Басюк. "Promotion of Internet resources and environment link". Thesis, ЦНТУ, 2017. http://dspace.kntu.kr.ua/jspui/handle/123456789/7494.

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Johnson, Mary P. A. "Online, onscreen, motion picture promotion via the Internet". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ60991.pdf.

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Kan, Louis-Guillaume. "Approche juridique de la promotion en ligne des entreprises". Montpellier 1, 2006. http://www.theses.fr/2006MON10061.

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Indissociable de l'activité humaine et de ses progrès technologiques, la promotion des entreprises a naturellement investi l'Internet. Mais les caractéristiques cognitives de ce support ont contraint les annonceurs à ré inventer les moyens d'une communication traditionnellement émotionnelle. Or, à la différence de la promotion hors ligne, ceux-ci, appelés techniques, complexes et consubstanciels à ce média, soulèvent autant de difficultés et d'incertitudes juridiques que les messages dont ils permettent la diffusion. Témoin de la soif insatiable de visibilité des annonceurs, trois techniques nouvelles exploitent pleinement les opportunités offertes par l'Internet. Si la prospection directe par courriel témoigne d'une audace quant aux données personnelles et à la "tranquillité électronique" de ses destinataires, le positionnement payant par lien hypertexte souligne les risques encourus par la réservation de mots-clés. Enfin l'affiliation manifeste les incertitudes et le déséquilibre juridiques nés des accords de partenariat dans le domaine du marketing à la performance. Echo à la multiplicité des techniques, les messages promotionnels, discours stratégiques à la vertu incitative, sont frappés de polymorphisme. Leur protection dominée par le droit d'auteur, laisse cependant place à l'alternative. La propriété industrielle offre ainsi des outils aptes à appréhender l'utilisation à des fins commerciales d'une esthétique, quand le nom de domaine interroge quant à lui, ses propres capacités à bénéficier d'une protection indépendante. Enfrn, les blogs comme l'application des restrictions traditionnelles en matière de publicité scellent l'illusion d'une communication promotionnelle en ligne libérée de toute contrainte.

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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness /". Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 2001. http://www.hhs.se/efi/summary/565.htm.

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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness". Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-607.

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The Web presents enormous opportunities for marketing. The growth and reach of the Internet is unparalleled. There are virtually no limits to the things that can be done but your own imagination. Practitioners and academics alike have raised this new medium to the skies. Yet, the results of Internet marketing efforts have not always lived up to the expectations. This books presents some new insights into the prerequisites for Web marketing effectiveness. Web advertising in theory and practice has mainly focused on the transportation of Internet users to target Web sites. The predominant form of transporters, banner ads, have been evaluated on their clickthrough rates and the target Web sites have been evaluated mainly in terms of number and duration of visits and attitudes toward the sites. Is this adequate? This thesis suggests that Web advertising needs to be advanced with more qualified objectives and tools of evaluation. The goal should not necessarily be transportation of Internet users to target Web sites. Banner ads may work as ads in their own right. Target Web sites need to be evaluated based on the communication objectives. The traditional logic of Web advertising is challenged and the thesis suggests that Internet marketing could be much more effective if designed and evaluated differently. The thesis consists of five articles based on empirical studies. The articles cover Web advertising and promotion effectiveness with respect to a number of important factors, such as involvement, product type, brand familiarity, ad wearout, and Internet user experience. The behaviors of visitors to a retail site are also studied, with important implications for Web site and promotion design.
Diss. Stockholm : Handelshögsk., 2001.Article no 1 has been published as:Dahlén, M., Ekborn, Y. and Mörner, N., "To Click or Not to Click - An Empirical Study of Response to Banner Ads for High and Low Involvement Products." in Consumption, Markets & Culture, Vol. 4, No. 1, 2000, pp 57-76.

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Rodrigue, Martin. "L'approche internet pour la promotion d'un produit touristique le cas des Sentiers de l'Estrie inc". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ26610.pdf.

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Johnston, M. Suzanne. "Effect of Internet-based health promotion on college preparatory stream adolescent girls' knowledge of depression". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0035/MQ65495.pdf.

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Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses". ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6195.

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Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in the same business for more than 5 years and generated at least $100,000 in annual revenue. Additionally, data were collected with a review of company documents pertaining to the profit levels of the businesses. Data were analyzed using word frequency and coding to determine themes. Six key themes emerged from the data: (a) Internet marketing strategies, (b) social media marketing strategies, (c) market research and retargeting strategies, (d) brand building strategies, (e) e-mail marketing strategies, and (f) marketing strategies for customer relationship management. The implications of this study for positive social change include the potential to create jobs and economic growth. The findings of this study could increase the quality of life for stay-at-home parents or assist disadvantaged individuals who host online businesses by offering proven Internet marketing strategies to increase their business longevity, profitability, and potentially lead to stronger and safer communities.

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Lim, Megan Su Cheng. "Sex, drugs and young people : novel research and health promotion approaches". Monash University. Faculty of Medicine, Nursing and Health Sciences. Department of Epidemiology & Preventive Medicine, 2008. http://arrow.monash.edu.au/hdl/1959.1/74616.

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Young people are at risk of sexually transmitted infections (STI), and engage in sex and drug related risk behaviour. This thesis investigates novel methods to reach youth for research and health promotion. Mobile phone text messages (SMS) are convenient, low cost, fast, and popular among youth. SMS has been utilised in sexual health for clinical management, service delivery and health promotion, but few of these projects have been evaluated. Recognising this lack of research led to the design of a randomised controlled trial investigating the use of SMS and email in sexual health promotion. Recruitment of young people for this trial was piloted at Melbourne’s Big Day Out. 939 young people were recruited in several hours; 30% were classified as being at high risk of STI, and 46% had used illicit drugs in the month prior to the survey. Knowledge of STI was poor. Drug use was associated with both sexual risk behaviour and music preference. The study demonstrated that this festival is a valuable site for sex and drugs research and health promotion. The following year, young people were recruited at the music festival and randomised to an intervention group who received regular sexual health SMS and email, or a control group who received no messages. After 12 months, the intervention group had higher STI knowledge than the control group (OR 2.72, 95%CI 1.68, 4.41) and intervention group females were more likely to have had an STI test (OR 2.51, 95%CI 1.11, 5.69). Respondents’ opinions of the messages were favourable. This simple, low-cost, and novel method was shown to be effective in improving young people’s sexual health. At-risk young people are not well represented in sex and drug behavioural surveillance in Australia. As the pilot study identified that a music festival was a suitable site for sex and drug research, the survey was repeated each year. Between 2005 and 2008, the proportion of young people at risk of STI decreased from 34% to 29%, and recent illicit drug use decreased from 46% to 43%. A limitation of the studies described herein is reliance on self-report, which is subject to recall bias; this can be reduced using diaries to collect behavioural data. Participants completed weekly diaries of sexual behaviour and a retrospective questionnaire. Correlation between the diaries and questionnaire was substantial, adding confidence to the validity of results of other studies in this thesis. Diaries can be collected in different ways; SMS has not previously been used for this purpose. Participants were randomised to complete diaries through SMS, online or paper. Online diaries were superior to SMS in completeness and participant preference, but SMS diaries were more likely to be submitted on time. This thesis has tested several novel options for researching and promoting health to young people. Through music festivals, SMS, and email, young people can be reached through settings and media they are familiar with. Use of these novel methods has increased understanding of risk behaviour among youth and been effective in sexual health promotion.

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van, Vliet Helen E. Psychiatry Faculty of Medicine UNSW. "Mental health prevention: design and evaluation of an internet-delivered universal program for use in schools with adolescents". Awarded by:University of New South Wales. School of Psychiatry, 2007. http://handle.unsw.edu.au/1959.4/31899.

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This research describes the design and evaluation of an internet-based universal program for use in schools with adolescent students to prevent common mental disorders and promote mental health. The research began in response to investigations that showed that rates of mental illness in Australian children, teenagers and adults were high, that these illnesses caused significant burden to individuals and society, and that there were insufficient services to treat. When current interventions are unable to alleviate disease burden it is important to focus on prevention. Mental health prevention should target youth before disorders cause disability and restriction of life choices. A review of the mental health prevention literature supported a universal cognitive behavioural approach in schools. Internet delivery was used to maintain content integrity, enable access to people living in regional and remote areas, and to appeal to young people. Internet delivery makes universal prevention cost effective and feasible. The Intervention Mapping approach was used to direct the design of the program. A feasibility study was conducted to gain opinions from students and teaching staff. Changes were made in light of results from this study and 463 students were then exposed to the program in an effectiveness trial. The effectiveness trial was a before-after design with no control group. Results from this trial provided evidence that the program was acceptable and effective for use by teachers in the intervention schools. Also student behaviour and mood changed in beneficial ways after program administration. Specifically, student reported significantly increased knowledge about stress and coping, use of help-seeking behaviours, and life satisfaction, and significantly decreased use of avoidance behaviours, total difficulties and psychological distress. The study design allows causal inferences to be surmised concerning exposure to the intervention and changes in behaviour and mood, but further evidence is needed before firm conclusions about effectiveness can be posited and generalizations made concerning different populations, settings and times. In conclusion, this thesis provides evidence that a computerised, cognitive behavioural mental health prevention program delivered to adolescent school students by teachers can potentially change student coping behaviours and mood in beneficial ways.

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Libros sobre el tema "Internet promotion"

1

1983-, Behboudi Mehdi, ed. Online advertising and promotion: Modern technologies for marketing. Hershey, PA: Business Science Reference, 2012.

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Harris, Catherine Elizabeth. Study of the intersections between the internet and health promotion. Ottawa: National Library of Canada, 2002.

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Lin, Che Chuan. The BMW's internet promotion strategy for branding. Does it work?. (s.l: The Author), 2003.

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The Internet publicity guide: How to maximize your marketing and promotion in cyberspace. New York: Allworth Press, 1997.

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La promotion de l'art africain contemporain et les N.T.I.C. Paris, France: Harmattan, 2004.

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Hurst, Ray. Marketing on the Internet: The myths, realities and commercial advantages of online promotion. London: FT Media & Telecoms, 1998.

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Internet policy and economics: Challenges and perspectives. 2^a ed. Dordrecht: Springer, 2009.

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Faisst, Elena. An analysis of the internet as an additional medium for brand promotion. London: LCP, 2000.

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Bradley, Phil. Getting and staying noticed on the Web: Your Web promotion questions answered. London: Facet, 2002.

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Internet guide to anti-aging and longevity. New York: Haworth Information Press, 2006.

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Capítulos de libros sobre el tema "Internet promotion"

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Cresci, M. Kay, Roger W. Morrell y Katharina V. Echt. "The Convergence of Health Promotion and the Internet". En Consumer Informatics, 106–19. New York, NY: Springer New York, 2004. http://dx.doi.org/10.1007/978-1-4757-3920-6_9.

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Pereira Neto, André, Celita Almeida Rosário, Zélia Andrade y Lise Renaud. "The Use of Information and Communication Technologies in Health Promotion: Brazilian Initiatives". En The Internet and Health in Brazil, 369–93. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99289-1_19.

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Hendges, Graciela Rabuske y Cristiane Salete Florek. "Chapter 4. The graphical abstract as a new genre in the promotion of science". En Science Communication on the Internet, 59–79. Amsterdam: John Benjamins Publishing Company, 2019. http://dx.doi.org/10.1075/pbns.308.04hen.

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Depau, Giovanni y Anna Ghimenton. "Internet and Minority Languages: A Study of Sardinian". En Rights, Promotion and Integration Issues for Minority Languages in Europe, 216–26. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-23375-1_15.

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Yu, Yanmin. "The Promotion of Internet Technology to Thinking and Political Education". En Application of Intelligent Systems in Multi-modal Information Analytics, 893–900. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-15740-1_116.

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Crutzen, Rik. "On the use of Internet-Delivered Interventions in Worksite Health Promotion". En Well-Being, 174–82. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230306738_16.

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Yuan, Zhenlong. "Brief Discussion on the Promotion of 5G to the Internet of Things". En Lecture Notes in Electrical Engineering, 803–11. Singapore: Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-5959-4_99.

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Mishara, Brian L. y David N. Weisstub. "Challenges in the Control and Regulation of Suicide Promotion and Assistance over the Internet". En Suicide Prevention and New Technologies, 63–75. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137351692_5.

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Chen, Wanjun. "Exploration and Practice of University Students Health Education Promotion Model Under Big Data Information". En Application of Big Data, Blockchain, and Internet of Things for Education Informatization, 375–84. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-87903-7_46.

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Vrana, Radovan. "Promotion of Scientific Literacy and Popularization of Science with Support of Libraries and Internet Services". En Communications in Computer and Information Science, 324–30. Cham: Springer International Publishing, 2013. http://dx.doi.org/10.1007/978-3-319-03919-0_42.

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Actas de conferencias sobre el tema "Internet promotion"

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"FEATURES OF MODERN INTERNET PROMOTION STRATEGIES". En Russian science: actual researches and developments. Samara State University of Economics, 2019. http://dx.doi.org/10.46554/russian.science-2019.10-2-22/27.

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Zubova, Karina Vyacheslavovna y Natalia Aleksandrovna Kryuchkova. "SPECIFICS OF INFLUENCE MARKETING AS A PROMOTION TOOL". En Russian science: actual researches and developments. Samara State University of Economics, 2020. http://dx.doi.org/10.46554/russian.science-2020.03-1-167/171.

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The article analyse of the Russian market in the field of promoting goods and services via the Internet. In the context of the rapid development of online advertising, modern ways and channels of promotion were analyzed. Recommendations were made, and the main trends in the development of Internet marketing in Russia were highlighted.

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Jadrić, Ivana, Jasmina Dlačić y Drago Ružić. "INTERNET MARKETING APPROACHES IN PROMOTION OF HIGHER EDUCATION INSTITUTIONS". En 3rd International Scientific Conference on Economics and Management. Association of Economists and Managers of the Balkans, Belgrade; Faculty of Management Koper; Doba Business School - Maribor; Integrated Business Faculty - Skopje; Faculty of Management - Zajecar, 2019. http://dx.doi.org/10.31410/eman.s.p.2019.181.

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Wiganepdo, S. y T. Setiani. "Utilization of the Internet as a Media Promotion Marketing". En Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.18-7-2019.2287918.

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Li, Peng. "WeChat Applet Promotion Strategies of Small Shops". En 2020 International Conference on E-Commerce and Internet Technology (ECIT). IEEE, 2020. http://dx.doi.org/10.1109/ecit50008.2020.00069.

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Rai, Idris A. "A Promotion Mechanism for Scalable Stealth DHT". En 2010 Fifth International Conference on Internet and Web Applications and Services. IEEE, 2010. http://dx.doi.org/10.1109/iciw.2010.37.

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Iffan, M. y E. Farida. "The Role of Internet as a Local Tourism Promotion Strategy". En Proceedings of the 1st International Conference on Informatics, Engineering, Science and Technology, INCITEST 2019, 18 July 2019, Bandung, Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.18-7-2019.2287748.

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Xiao, Tingting. "Promotion of Internet Technology to Cross-border Cultural Communication Analysis". En 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccessh-18.2018.275.

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"THE INTERNET AS A PLATFORM FOR BUSINESS PROMOTION THROUGH ADVERTISING". En Russian science: actual researches and developments. Samara State University of Economics, 2019. http://dx.doi.org/10.46554/russian.science-2019.10-1-79/82.

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Sundjaja, Arta Moro y Ervi Naviri. "The adoption of Facebook as internet marketing strategies in journal promotion". En 2016 International Conference on Information Management and Technology (ICIMTech). IEEE, 2016. http://dx.doi.org/10.1109/icimtech.2016.7930330.

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Informes sobre el tema "Internet promotion"

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Sharova, Iryna. WAYS OF PROMOTING UKRANIAN PUBLISHING HOUSES ON FACEBOOK DURING QUARANTINE. Ivan Franko National University of Lviv, febrero de 2021. http://dx.doi.org/10.30970/vjo.2021.49.11076.

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The article reviews and analyzes the promotion of Ukrainian publishing houses on Facebook during quarantine in 2020. The study’s main objective is content and its types, which were used for representing on Facebook. We found out that going live and posting a text with a picture was most popular. The phenomenon of live video is tightly connected to the quarantine phenomenon. Though, not every publishing house was able to go live permanently or at least regular. However, simple text with a picture is the most uncomplicated content to post and the most popular. Ukrainian publishers also use UGC (User Generated Content), situational content, and different contexts. The biggest problem for Ukrainian publishers is continual strategic work with social media for promotion. During quarantine, social media became the first channel for communication with customers and subscribers. Therefore promotion on the Internet and in social media indeed should become equivalent to offline promotion.

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Coultas, Mimi, Ruhil Iyer y Jamie Myers. Handwashing Compendium for Low Resource Settings: A Living Document, Edition 3. Institute of Development Studies (IDS), octubre de 2020. http://dx.doi.org/10.19088/slh.2020.001.

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Frequent and proper handwashing with soap is vital to prevent the spread of COVID-19. In response, the Sanitation Learning Hub at the Institute of Development Studies has developed this Handwashing Compendium for Low Resource Settings. Bringing existing information from different organisations into one place, the compendium provides guidance, local examples of and further resources on accessible low-cost handwashing facilities, environmental cues and physically distanced hygiene promotion. The compendium is a living document which will be updated regularly as learning emerges. It has been developed and disseminated quickly so immediate, relevant and timely actions can be taken. Please share feedback and contributions via email (SLH@ids.ac.uk) or Twitter (@SanLearningHub). For those with limited internet access, individual sections of the compendium can also be sent upon request.

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Coultas, Mimi, Ruhil Iyer y Jamie Myers. Handwashing Compendium for Low Resource Settings: A Living Document, Edition 3. Institute of Development Studies (IDS), octubre de 2020. http://dx.doi.org/10.19088/slh.2020.008.

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Frequent and proper handwashing with soap is vital to prevent the spread of COVID-19. In response, the Sanitation Learning Hub at the Institute of Development Studies has developed this Handwashing Compendium for Low Resource Settings. Bringing existing information from different organisations into one place, the compendium provides guidance, local examples of and further resources on accessible low-cost handwashing facilities, environmental cues and physically distanced hygiene promotion. The compendium is a living document which will be updated regularly as learning emerges. It has been developed and disseminated quickly so immediate, relevant and timely actions can be taken. Please share feedback and contributions via email (SLH@ids.ac.uk) or Twitter (@SanLearningHub). For those with limited internet access, individual sections of the compendium can also be sent upon request.

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Gibbons, Robert y Michael Waldman. A Theory of Wage and Promotion Dynamics in Internal Labor Markets. Cambridge, MA: National Bureau of Economic Research, marzo de 1998. http://dx.doi.org/10.3386/w6454.

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Cordero, Eugene y Kiana Luong. Promoting Interest in Transportation Careers Among Young Women. Mineta Transportation Institute, noviembre de 2021. http://dx.doi.org/10.31979/mti.2021.2028.

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Transportation remains the largest source of U.S.-based carbon emissions, and reducing emissions from this source continues to challenge experts. Addressing challenging problems requires diverse modes of thinking—and at present the transportation workforce is not diverse in terms of gender, with women occupying only about 14% of the transportation workforce. This research developed and tested a school-based intervention that uses pro-environmental framing and exposure to women transportation role models to help attract more women to transportation careers. To investigate the efficacy of the intervention, the research team studied control and treatment groups of university students using pre- and post-surveys to measure changes in student understanding and interest in transportation fields and careers. Students in both groups were enrolled in a climate change course, and students in the treatment group completed an additional transportation learning module designed to stimulate interest in transportation careers. The results showed that by the end of the semester, student awareness that the transportation industry can provide green and sustainable careers increased by 39.7% in the treatment group compared to no change in the control group. In addition, student openness to working in a transportation related career increased by 17.5% for females in the treatment group compared to no change in the male treatment group and no change in the control group. Given the success of this intervention, similar educational modules at various educational levels could increase the number of women working in transportation. Should such approaches be successful, society will be better prepared to respond to environmental challenges like climate change.

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Lee, Wookwon, Nicholas B. Conklin y Ramakrishnan Sundaram. An Approach to Promoting STEM Interest via Near-Space Ballooning. Ames (Iowa): Iowa State University. Library. Digital Press, enero de 2017. http://dx.doi.org/10.31274/ahac.6.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, marzo de 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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Kelly, Luke. Characteristics of Global Health Diplomacy. Institute of Development Studies (IDS), junio de 2021. http://dx.doi.org/10.19088/k4d.2021.09.

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This rapid review focuses on Global Health Diplomacy and defines it as a method of interaction between the different stakeholders of the public health sector in a bid to promote representation, cooperation, promotion of the right to health and improvement of health systems for vulnerable populations on a global scale. It is the link between health and international relations. GHD has various actors including states, intergovernmental organizations, private companies, public-private partnerships and non-governmental organizations. Foreign policies can be integrated into national health in various ways i.e., designing institutions to govern practices regarding health diplomacy (i.e., health and foreign affairs ministries), creating and promoting norms and ideas that support foreign policy integration and promoting policies that deal with specific issues affecting the different actors in the GHD arena to encourage states to integrate them into their national health strategies. GHD is classified into core diplomacy – where there are bilateral and multilateral negotiations which may lead to binding agreements, multistakeholder diplomacy – where there are multilateral and bilateral negotiations which do not lead to binding agreements and informal diplomacy – which are interactions between other actors in the public health sector i.e., NGOs and Intergovernmental Organizations. The US National Security Strategy of 2010 highlighted the matters to be considered while drafting a health strategy as: the prevalence of the disease, the potential of the state to treat the disease and the value of affected areas. The UK Government Strategy found the drivers of health strategies to be self-interest (protecting security and economic interests of the state), enhancing the UK’s reputation, and focusing on global health to help others. The report views health diplomacy as a field which requires expertise from different disciplines, especially in the field of foreign policy and public health. The lack of diplomatic expertise and health expertise have been cited as barriers to integrating health into foreign policies. States and other actors should collaborate to promote the right to health globally.

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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, marzo de 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (but not only there) the essential and productive content comes from the recipient. The subject of this quantitative and qualitative linguistic analysis is the title testimonial as a rapidly growing persuasive (promotional) trend in (new) media and a response to the challenges of the modern society.

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Hamdani, Khalil, Sebastian Reil, Axel Berger, Lucas Barreiros, Rodrigo Contreras Huerta, Yardenne Kagan, Karl P. Sauvant, Pablo Steneri y Quan Zhao. What foreign investors want: Findings from an investor survey of investment facilitation measures in Latin America and the Caribbean. Inter-American Development Bank, enero de 2022. http://dx.doi.org/10.18235/0003990.

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This report presents the results of a surveyed that queried members of the Americas Business Dialogue active as foreign investors in Latin America and the Caribbean on the importance they attach to a key set of investment facilitation measures. The objective of the report was to inform negotiators at the WTO working on an investment facilitation for development agreement. The results of the investor survey are put into perspective by highlighting consistencies and gaps in relation to the current state of the WTO Investment Facilitation for Development (IFD) negotiations and the actual level of adoption of investment facilitation measures at the national level. The survey yielded important insights that may contribute to the ongoing negotiations, as well as to other negotiations of international investment agreements that address issues of investment facilitation. It should also be of interest to investment promotion agencies (IPAs and other institutions whose mandate includes the facilitation of foreign direct investment. *The opinions expressed in this publication are those of the authors and do not necessarily reflect the views of the Inter-American Development Bank, its Board of Directors, or the countries they represent

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