Literatura académica sobre el tema "Journalism Public opinion and mass media"
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Artículos de revistas sobre el tema "Journalism Public opinion and mass media"
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Syahputra, Iswandi y Rajab Ritonga. "Citizen Journalism and Public Participation in the Era of New Media in Indonesia: From Street to Tweet". Media and Communication 7, n.º 3 (6 de agosto de 2019): 79–90. http://dx.doi.org/10.17645/mac.v7i3.2094.
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Citizen journalism was initially practiced via mass media. This is because citizens trusted mass media as an independent information channel, and social media like Twitter was unavailable. Following mass media’s affiliation to political parties and the rise of social media, citizens began using Twitter for delivering news or information. We dub this as citizen journalism from street to tweet. This study found that such process indicates the waning of mass media and the intensification of social media. Yet, the process neither strengthened citizen journalism nor increased public participation as it resulted in netizens experiencing severe polarization between groups critical and in support of the government instead. We consider this as a new emerging phenomenon caused by the advent of new media in the post-truth era. In this context, post-truth refers to social and political conditions wherein citizens no longer respect the truth due to political polarization, fake-news-producing journalist, hate-mongering citizen journalism, and unregulated social media activities. Primary data were obtained through in-depth interviews with four informants. While conversation data of netizens on Twitter were acquired from a Twitter conversation reader operated by DEA (Drone Emprit Academic), a big data system capable of capturing and analyzing netizen’s conversations, particularly on Twitter in real time. This study may have implications on the shift of citizen journalism due to its presence in the era of new media. The most salient feature in this new period is the obscurity of news, information, and opinions conveyed by citizens via social media, like Twitter.
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Kalsin, Berrin. "Use Of New Media In The Local Press: Comparative Analysis Of Local Newspapers Websites In İzmir, Adana and Bursa". International Journal of Research in Business and Social Science (2147-4478) 3, n.º 4 (22 de octubre de 2014): 14–26. http://dx.doi.org/10.20525/ijrbs.v3i4.114.
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Local press is defined as a press that serves to introduce and train the public and to provide the public opinion. Local press gives information about the cases happen around the region that it is published and it forms public opinion about the problems of that region. New communication technologies havehave an important role in the forming and enhancing the news contents in the media. Changeovers have occurred in the production, process and distributiondistribution of the news by developing the new media. On the other hand, Internet journalism used by many press institutions is occurredoccurred as a new concept in mass communication. National and local newspapers do not remain insensitive to this new mass communication and it attempts the Internet journalism. Firstly, pressed newspaper had been turned into Web sites as similar but later new application about the transferring the news to the reader have occurred when we look at this application about the transferring of the pressed newspaper to the Internet environment. In this study, the Internet websites if Adanaher from Adana, Olay from Bursa and Ege'nin Sesi from Izmir have been compared with each other. The form, content and interaction of these three newspapers have been discussed and the usage of social media and importance given to the local news have been analyzed.
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Haris, Munawir. "Jurnalis Sebagai Dai di Media". TASAMUH: Jurnal Studi Islam 12, n.º 1 (6 de abril de 2020): 149–68. http://dx.doi.org/10.47945/tasamuh.v12i1.241.
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In the current reformation era marked by the rise of mass media as a means of mass communication and a means of forming public opinion, preachers, missionary activists, and Muslims. A journalist should be able to use the mass media to do da'wah as a worship field. A journalist who utilizes the mass media, especially printed media, carries out his da'wah that can be called a preacher 'who preaches bil qalam. This da'wah is called the da'wah bil qalam which basically conveys information about God, about nature and about the hereafter, and the value of eternity of life. Da'wah bil qalam is da'wah through printed media. Given the advances in information technology that enable a person to communicate intensely and cause the message of preaching to spread as widely as possible, preaching through writing, absolutely makes use of advances in information technology. This is where the role of Muslim Journalists takes place of a preacher who spreads goodness to humans.
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Bustinduy, Sara. "Gender violence news in British and American press". Multidisciplinary Journal for Education, Social and Technological Sciences 3, n.º 1 (22 de marzo de 2016): 47. http://dx.doi.org/10.4995/muse.2016.3688.
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<p>This study aims to prove which qualities, from the British and United States actual press, are more adequate for gender violence issues, comparing news on the same stories. It is evident the influence of mass media on public opinion and, therefore, the responsibility that written press has on gender violence messages, avoiding sensationalism. Psycholinguistic studies have established the relation language-thought, so language used in journalism is crucial.</p><p>Following the belief that newspapers considered more liberal and independent will lead to a better treatment than traditional ones considered to be more reluctant to change, journals have been selected. Furthermore, different cultures can be as objective and respectful but maybe less committed with the issue, as it may arise from the samples. There have been emerging ethic codes giving guidelines to journalists, including discrimination, and more specific on gender sensitive reporting.</p><p>Therefore, the objective to improve public opinion information, stepping away from stereotypes and oversimplifications, is substantial, and will undoubtedly result in a better understanding of equality.</p><p> </p>
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Wallaschek, Stefan. "The Discursive Appeal to Solidarity and Partisan Journalism in Europe’s Migration Crisis". Social Inclusion 7, n.º 2 (27 de junio de 2019): 187–97. http://dx.doi.org/10.17645/si.v7i2.1963.
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The article analyses the discursive appeal to solidarity in the mass media during the unfolding of Europe’s migration crisis. Solidarity was claimed by numerous actors in the public discourse to legitimise political decisions and mobilise public opinion. While it seems that the call for solidarity was shared by many actors, media studies show the ‘partisan journalism’ of media outlets. Thus, the political orientation of media outlets influences their coverage of public debates. Hence, to what extent do different quality newspapers cover the same solidarity claims in times of crisis? In order to answer this question, the crisis coverage of two German and two Irish newspapers with centre-left and centre-right political orientations is examined via the discourse network methodology. Germany is selected due to high political parallelism and a strong affectedness by the crisis, while Ireland is selected because of low political parallelism and a weak affectedness by the migration crisis. The findings demonstrate that partisan journalism persists during Europe’s migration crisis. Especially German party actors are present in both countries, underpinning the central position of Germany. Regarding the appeal to solidarity, political solidarity claims prevail in all four newspapers, indicating the political-institutional asymmetry in the Common European Asylum System. The study contributes to the strategic framing of concepts in public debates and demonstrates that the left-right distinction of media outlets is hardly affected by the migration crisis.
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Mohammed, Adam Abdullahi y Ali Inusa. "IMPACTS OF SOCIAL MEDIA IN INFLUENCING PUBLIC OPINION IN THE MUSLIM COMMUNITIES". International Journal of Heritage, Art and Multimedia 3, n.º 8 (15 de marzo de 2020): 28–39. http://dx.doi.org/10.35631/ijham.38004.
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The paper examined the impacts of social media in influencing public opinion in Muslim communities. Invariably, public opinion is a vital tool for government, politicians, and decision-makers in all communities, including Muslims’. Social media is a powerful and strong machine to mold, shape, and influence public opinion. In developing this paper data were obtained from a secondary source, meaning data were generated from several documentaries such as- books, journals, newspapers, magazines, archives, etc. From the available literature, the study found that the mass media in general, and the social media in particular, are very important in making and influencing public opinion in the society, especially the Muslim communities. To explain the topic under study the researchers adopted two theories; culturists and Class-dominant Theories. The theories claim that people interact with media to create their own meanings out of the images and messages they receive. This theory sees audiences as playing an active rather than a passive role in relation to social media. In addition, the assumption of these theories is that social media replicates and plans the view of a marginal elite, which controls the system to influence people's opinions. The researcher recommended that politicians, governments, and policymakers should pay much attention to social media and to use them wisely in a positive way, for their own good and for the benefit of their communities in particular and the society at large.
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Rudenko, Natalia. "The role of suggestion in public opinion shaping of the audience of the Internet editions". Obraz 3, n.º 32 (2019): 70–79. http://dx.doi.org/10.21272/obraz.2019.3(32)-70-79.
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Introduction. Mass-and socially communicative technologies, that produce the content of modern mass media, are aimed at changing the beliefs, worldview, value orientations of the society, formation of certain behavioral patterns, and transformation of public opinion. Consumers of information, in particular, the audience of Internet editions, become an object of external influences and information aggression. Thus, a comprehensive study of the influence of semantic and structural organization of the content of the modern mass media on public opinion formation is really an actual and urgent task. The purpose of our research is to determine the role of such kind of manipulative technology as a suggestion in shaping the public opinion of the content consumers of the Internet editions (on the material of the electronic versions of the popular newspapers «The Guardian», «USA Today», «China Daily», «The Day», «Moscow Times»). In addition to theoretical, the basic methods of research were also empirical, in particular sociological research, for which the questionnaire was compiled. The respondents were offered to answer 13 questions, 10 of which were of a closed type and 3 questions on an assessment by a scale from 1 to 10. The questionnaire consisted of two blocks. The first block «Target Survey» contained 5 questions, the second block «Associative experiment» – 8 questions Anonymous survey was conducted in December 2018 – March 2019. The audience of the survey consisted of postgraduate students of different specialties, lecturers, and students of the departments of Germanic philology, journalism, and philology at Sumy State University (1st, 2nd, and 3d year students). According to the results of the survey, the most popular sources of information are social networks and electronic information portals, and newspapers. The level of confidence in the popular mass media is 75 %, while most consumers trust electronic information portals and newspapers. The level of influence on the personal opinion of the consumers of information is 60 %. The overall efficiency of the suggestion is 80 %. By the level of influence in its initial effect on the change and formation of reactions, the most effective instruments of suggestion at the lexical level are irony, emotionally-marked vocabulary, contrasts, set-expressions, metaphor-symbols, and also the instruments at the communicative-strategic level (emotionally-evaluative judgments). Keywords: public opinion, Internet editions, content, suggestion, survey.
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Torpichsheva, Rufina Shamilyevna y Valery Eduardovich Chernik. "International practices and Kazakhstan media education context". Bulletin of Toraighyrov University. Pedagogics series, n.º 3.2020 (19 de octubre de 2020): 506–16. http://dx.doi.org/10.48081/jaiu2811.
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The given paper considers international experience and the national model of media education, as well as the concepts of media literacy. In the course of the research work, it was determined that the permanent changes taking place in the media sphere combine the methodology and trends of several scientific areas: media pedagogy, media psychology, psychology of mass communications, sociology of journalism, etc. Some media-oriented educational technologies are based on UNESCO’s international media literacy standards, which expand the range of methods and forms of pedagogy in training journalists and media education, which serve as the basis for the integrated formation of basic media competencies. The article is given a theoretical analyzing of the media space development in Kazakhstan. It is concluded that systematic misinformation of the audience leads to discrediting of media workers, allows manipulating public consciousness, opinion, and also influencing geopolitical processes. The article is substantiated the importance of media education as a key area in the context of the increasing role of mass communication, the improvement of information technologies. The importance of media literacy, emphasized by UNESCO, is seen as an important aspect in the formation of worldview, critical analysis and thinking. Based on the above, the urgent need for the intensive development of media education and the study of foreign media pedagogical experience seems obvious.
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Tedtoeva, Zinaida y Madina Tsalikova. "Reflection of the Gender Problems of Society in Russian Journalism at the Turn of the 20th and 21st Centuries". Theoretical and Practical Issues of Journalism 7, n.º 4 (15 de octubre de 2018): 672–90. http://dx.doi.org/10.17150/2308-6203.2018.7(4).672-690.
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The aim of the research was to analyze the stylistic tonality of the texts of mass media devoted to gender issues at the turn of the 20th and 21st centuries. The article reveals the results of the research, which testify to the peculiarities of images of men and women in Russian mass media, and the data obtained during the analysis of journalistic texts published between 1990 and 2010 became indicators of the sample of the material. Some existing and emerging gender stereotypes are being established, namely cultural and socially conditioned ideas, opinions on the qualities, attributes and norms of behavior of men and women issued in journalistic texts. The linguistic means of expressing gender stereotypes in the mass media are analyzed. The article analyzes the linguistic tools used in the mass media to evaluate men and women. An attempt is made to compare the linguistic means used in the formation of images of women in the men's magazines. The research methodology is based on understanding the mass media mission as an effective means of forming public opinion; depending on the tasks to be solved, a set of methods used: synchronous-descriptive, synchronous-comparative, content-analysis. The method of textual and discursive analysis with the use of cognitive-pragmatic methodology and functional-stylistic analysis of the text are also used. Today it is the media that become a special agent of gender socialization, actively promoting gender stereotypes formed in society, exploiting them endlessly, often with their modification, which also contributes to the creation of new stereotypes. For modern mass media research, it is becoming increasingly important to take into account concepts, stereotypes as the basis for creating ideology in the modern media space. The latter ones presuppose a targeted influence on the recipient's consciousness from the addressee's side with the help of a pre-defined idea that has a generalized character that orient mass consciousness in the given direction through stereotyped nominations. The conclusions, which were made with the help of this research, are reduced to the statement of the tendentiousness of presenting gender issues in modern Russian mass media. The publications are mainly conducted in a key, far from respectful for both men and women. Moreover, in the mass media, stereotypes of men and women that do not correspond to the true state of affairs in Russia and are not capable of creating tolerant relations between the sexes that are not capable of asserting the idea of equal rights and equal responsibility to the society of all Russian citizens outside the public are exploited, generated and replicated in the mass media depending on their gender. A well-thought-out media policy in covering gender issues is needed, aimed at the formation of healthy humane relations in the society.
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Abioye, Lukman Adegboyega. "Implication of Brown Envelope Syndrome on Hate Speech and Fake News in Nigerian Media". International Letters of Social and Humanistic Sciences 89 (diciembre de 2020): 1–15. http://dx.doi.org/10.18052/www.scipress.com/ilshs.89.1.
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This study discusses brown envelope syndrome as it is used to promote hate speech and fake news with negative effect on the practice of journalism in Nigeria. Various reasons were advanced from the study why the menace of brown envelope syndrome on hate speech and fake news persists and solutions to it were also explored. Two theories were used in putting the study in proper perspectives. The theories are Agenda Setting and Dependency Theory. The two theories recognize the role of mass media in mobilizing, educating and entertaining the public on vital, social economic and political issues. The study recognizes the role of journalists in promoting hate speech and fake news in order to advance the interest of certain political class. Hate speech and fake news consists of lies and vulgar languages against a particular section of the society. The study found out that journalists use both print and electronic media to spread fake news and hate speech which however has significant effect on the political development of the country. The study recognizes that poor remuneration, inadequate training, job insecurity as well as general economic down turn in Nigeria have been responsible for brown envelope syndrome. Media researchers are of the opinion that proprietors of media houses, and the government should take the welfare of journalists’ very important if journalistic code of ethics and practice would be applied on any erring journalist. The study recommends regular training and staff motivation as necessary for eradicating the menace of brown envelope syndrome, fake news and hate speech among practicing journalists in Nigeria. Appropriate legislation must be put in place by the legislatures to discourage hate speech and fake news in the country. Erring journalist(s) and the media house(s) he or she represents must be sanctioned accordingly to serve as deterrent to others.
Tesis sobre el tema "Journalism Public opinion and mass media"
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Ireri, Kioko. "Correlating news media agenda-setting to public opinion in Kenya's 2007 general election". Oxford, Ohio : Miami University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1249665328.
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Appel, Gerald I. "A Q methodology study of broadcast news professors' attitudes toward local television news". Virtual Press, 2003. http://liblink.bsu.edu/uhtbin/catkey/1265083.
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The purpose of this Q study was to learn broadcast news professors' attitudes on the current state of local television news. The researcher also wished to uncover if professors with primarily teaching experience have different attitudes on local television news than professors with primarily professional broadcast experience.Nineteen professors in Indiana, Ohio, and Michigan sorted Q statements regarding the quality of local television news. An analysis of their Q sorts found the participants fell into three categories: the Ultra-Critics, the Moderate-Critics, and the Minimal-Critics.The Ultra-Critics were very critical of local television news and had virtually nothing positive to say about the topic. The Moderate-Critics had some positive thoughts about local television news, but were still very critical. The Minimal-Critics were critical of local television news, but still had many positive thoughts on the industry.The researcher also found that professors with primarily professional broadcast experience were much more critical of the industry than professors with primarily teaching experience.Department of Journalism
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Nanabawa, Sumaiya. "A discourse analysis of print media constructions of 'Muslim' people in British newspapers". Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1006767.
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This research study aimed to examine how the identity of ' Muslim' people is constructed in British print media today, and whether or not these constructions promote or undermine a xeno-racist project. The research draws on the idea that identity is partly constructed through representation, with an emphasis on how language can be used to construct and position people in different ways. Using a social constructionist paradigm, the study further considers the role that print media has in providing a discursive field within which the construction and reproduction of racist attitudes and ideologies in contemporary global society can take place. Sixty-five newspaper articles were selected from the online archives of British newspapers, The Guardian and The Daily Telegraph using systematic random sampling. These were analysed using the six stages of Foucauldian discourse analysis outlined by Carla Willig. To provide a more fruitful account, the analysis also incorporated the methods of Potter and Wetherell whose focus is on the function of discourse, as well as van Langenhove and Harre's focus on subject positioning, and Parker's use of Foucauldian analysis which looks at power distributions. The analysis revealed that Muslims are discursively constructed as a direct politicised or terror threat, often drawing on discourses of sharia law, and Muslim-Christian relationships. They are also constructed as a cultural threat, drawing on discourses of isolation, oppressed women, the veil/headscarf, identity, visibility and integration. The analysis also showed some variation in constructions, and these extended from the racialization of Muslims to showing the compatibility between Islamic and western values. This study discusses the form these different constructions take and the possible implications these constructions might have in contributing toward a prejudiced and largely negative image of Islam and Muslims.
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Pettinger, Anne Elizabeth. "Harry and Gretchen Billings and the People's voice". CONNECT TO THIS TITLE ONLINE, 2006. http://etd.lib.umt.edu/theses/available/etd-02062007-130503/.
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Oelofsen, Heiletha. "More public and less experts : a normative framework for re-connecting the civic work of journalists with the civic work of citizens". Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/5195.
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Thesis (MPhil (Journalism))--University of Stellenbosch, 2010.Bibliography
ENGLISH ABSTRACT:In a system of representative government, the media is assumed as an important institution to reflect public concerns and holding government accountable for the way in which it addresses these public concerns. Not only is this role imposed by a paradigm which views the media as one of the institutions that sustain and consolidate liberal democracy – the so-called fourth estate alongside the legislative, executive and judicial pillars – but the media itself has conceptualised its identity around the notion that journalists are a “vital part of political life” (Sparks, 1991:58). This study explores the validity of this authority. It suggests that the authority of the media to frame public concerns in a way that is useful for ordinary citizens to “bridge the gap between the private, domestic world and the concerns and activities of the wider society (McQuail, 2005:432)” has been eroded because citizens feel that their concerns and priorities have become secondary to the priorities of powerful state, economic and other “experts” who determine the news agenda. At the same time, there is a general sense that representative government or what is generally known as liberal democracy is losing its currency because citizens have developed a “habit of seeing the political system as indifferent and unresponsive” to their problems and their circumstances (Mathews, 1999:33). This study explores the potential of a more productive relationship between the media and citizens to rekindle and energise the role of citizens to contribute to the public work of solving common problems that face the wider society. This study proposes three theoretical frameworks – democratic professionalism, public journalism and deliberative democracy – with the potential to re-conceptualise the way journalists consider their professional role. This re-conceptualisation raises the possibility for reassessing the political work of journalists and the political work of citizens and build new habits of participation and discussion in the political process of communities.
AFRIKAANSE OPSOMMING: In 'n stelsel van verteenwoordigende regering, word die media veronderstel as 'n belangrike instelling om publieke kwessies te weërspieël en die regering verantwoordelik te hou vir die wyse waarop dit hierdie publieke kwessies aanspreek. Hierdie rol word veronderstel in 'n denkraamwerk wat die media beskou as een van die instellings wat liberale demokrasie konsolideer as die sogenaamde “vierde pilaar” neffens die wetgewende, uitvoerende en geregtelike gesag. Die role word verder deur die media self gekonseptualiseer as ‘n identiteit rondom die idee dat joernaliste 'n "belangrike deel is van die politieke lewe" (Sparks, 1991:58). Hierdie studie ondersoek die geldigheid van hierdie gesag. Die studie dui daarop dat die media gesag het wat die moontlikheid bied om publieke kwessies aan te spreek op 'n manier wat van nut kan wees vir gewone burgers om die kloof tussen die private, huishoudelike wêreld en die sorg en die aktiwiteite van die breër gemeenskap te oorbrug (McQuail, 2005:432). Die gesag word ondermyn omdat gewone burgers voel hulle belange en prioriteite word sekondêr geag aan die magsbelang van die staat en ander "kenners" wat die nuus agenda bepaal. Terselfdertyd is daar 'n algemene persepsie dat verteenwoordigende die regering, of wat algemeen bekend staan as liberale demokrasie, geldigheid verloor omdat burgers voel dat die politieke stelsel onverskillig reageer op die probleme wat hulle ervaar. Hierdie studie ondersoek die potensiaal van 'n meer werkbare verhouding tussen die media en die burgery om die energie wat burgers in die openbare sfeer kan bydra te ontgin. Hierdie studie stel drie teoretiese raamwerke voor – demokratiese professionaliteit, openbare joernalistiek en beraadslagende demokrasie – wat moontlikhede bied om opnuut oor die professionele rol van joernaliste te besin. Hierdie “besinning” bied weer nuwe moontlikhede vir die politieke werk van joernaliste en die politieke werk van die burgery. Dit veronderstel nuwe gewoontes van deelname en gesprek in openbare politieke proses.
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Matsilele, Trust. "The political role of the diaspora media in the mediation of the Zimbabwean crisis : a case study of The Zimbabwean - 2008 to 2010". Thesis, Stellenbosch : Stellenbosch University, 2013, 2013. http://hdl.handle.net/10019.1/85723.
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Thesis (MPhil)--Stellenbosch University, 2013.ENGLISH ABSTRACT: After a decade long multi-faceted political crisis, political parties in Zimbabwe signed the Global Political Agreement (GPA) of 2008 following the Southern African Development Community’s (SADC) mediated talks culminating in the formation of an inclusive government. This study sought to investigate the political role, if any, played by the diasporic media in mediating the Zimbabwean crisis. This research focused on diasporic media using as a case study The Zimbabwean newspaper considering that during the research period it was circulating both in the country and diaspora communities in Western Europe, the USA and SADC countries. Diasporic media in Zimbabwe is a phenomenon associated with the rise of robust political opposition to the former ruling ZANU PF regime. Accordingly, such media operated outside the purview of the contemporary legislative and legal regime although the newspaper circulated in Zimbabwe. A number of anti establishment news media sprouted to challenge and offer resistance in the cyberspace and on shortwave and in print media. The Social Responsibility Theory was employed with the aim of establishing whether or not The Zimbabwean observed the journalistic ethics of reporting with truthfulness, accuracy, balance and objectivity. The Social Responsibility Theory’s thrust is on de-sensationalising reportage, promotion of media ethics and self regulation. This study employed both qualitative and quantitative research methods. The research established that The Zimbabwean newspaper played, to a larger extent, an active role in challenging the ZANU PF-led government and gave a platform to the oppositional Movement for Democratic Change. The conclusion arrived at in this study was that just like the state media, which promoted the government’s propaganda, The Zimbabwean did the same for the opposition parties in Zimbabwe.
AFRIKAANSE OPSOMMING: Politieke partye in Zimbabwe het ná ’n lang politieke krisis met vele fasette die Global Political Agreement (GPA) van 2008 geteken. Dit het gevolg op die Suid-Afrikaanse Ontwikkelingsgemeenskap (SAOG) se mediëring wat gelei het tot die vorm van ’n inklusiewe regering. Hierdie studie het probeer om die politieke rol, indien enigsins, van die diaspora-media in die mediëring van die Zimbabwiese krisis te ondersoek. Die navorsing het op diaspora-media gefokus deur ’n gevallestudie van die koerant The Zimbabwean te doen. Dié blad is gedurende die navorsingstyd in die land sowel as onder die Zimbabwiese diaspora in Europa, die VSA en SAOG-lande versprei. Diaspora-media in Zimbabwe is ’n fenomeen wat geassosieer word met die opkoms van ’n robuuste politieke opposisie teen die ZANU (PF)-regime. Dié media opereer dus buite die grense van die juridiese en wetgewende gesag van die land. ’n Verskeidenheid antiestablishment media het in die kuberruim, kortgolfradio en drukmedia ontwikkel wat beide uitgedaag en weerstand gebied het. Die Sosiale Verantwoordelikheidsteorie is gebruik om vas te stel of The Zimbabwean joernalistieke etiek nagekom het deur waarheidsgetrou en akkuraat, sowel as met balans en objektiwiteit, te rapporteer. Die teorie fokus om reportage te desensasionaliseer en om media-etiek en selfregulering te bevorder. Die studie het kwalitatiewe en kwantitatiewe navorsingsmetodes gebruik. Die navorsing het vasgestel dat The Zimbabwean tot ’n groot mate ’n aktiewe rol gespeel het om die ZANU (PF)-regering uit te daag en ’n platform te bied aan die Movement for Democratic Change (MDC)-groepering. Die slotsom is dat, net soos die staatsmedia regering-propaganda bevorder het, The Zimbabwean dit vir die opposisiepartye in Zimbabwe gedoen het.
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Thurwanger, Michael L. "Comparative research into credibility attributed to uniformed versus non-uniformed defense sources". Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1033638.
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The U.S. Department of Defense employs both uniformed military personnel and non-uniformed civilian employees as information sources. The objectives of this study was to determine whether students, acting in the role of journalists, attributed greater credibility to uniformed or non-uniformed spokespersons and whether a difference in attribution could be measured when the topic being briefed was more specifically related to the military mission.Seventy undergraduate journalism students were randomly assigned to four groups and exposed to one of four videotaped press briefings. Two briefings announced the outbreak of hostilities involving U.S. forces or award of a major construction contract. Each of the announcements was delivered by a uniformed military public affairs officer or by a spokesperson in civilian business suit.Following the briefings, students evaluated the source using semantic differentials first developed by Berlo, Lemert and Mertz (1969) and prepared questions exactly as they would ask them following the spokesperson's prepared statement. The semantic differentials were analyzed using ANOVA. The follow-on questions were coded using methodology similar to that used by Einsiedel (1974) and evaluated using the "Coefficient of Imbalance" proposed by Janis and Fadner (1949). This second method was employed to determine whether data obtained and analyzed using the Coefficient of Imbalance would validate results obtained through the use of more traditional semantic differentials.Neither method resulted in findings which would suggest a statistically significant difference in the credibility attributed to the defense source by the student-journalists in any of the four treatments.Department of Journalism
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Frost, Jennifer. "Is natural good for you? Myths, perceptions and science in advertising, marketing and the media". Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/21623.
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Thesis (MPhil)--Stellenbosch University, 2008.ENGLISH ABSTRACT: This assignment explores the assumptions and perceptions – both real, and created by the media, marketers and advertisers – surrounding the word “natural” when applied to health foods, vitamins, home remedies and medication. It also examines the anti-science stance taken by many promoters of such products and the appeal that stance holds for targeted consumers. In it an attempt is made to answer the following questions: What is the source of this apparently “antiscience” point of view? How have the media contributed to this type of sentiment? Why do socalled “natural” products hold more appeal to consumers than their synthetic equivalents? Is there a difference between such products? Is the difference real or perceived? Or, is it merely a media construct? Does the popularity of these ideas indicate a growing distrust of science and governments? What effect has the media’s portrayal of science had on peoples’ attitudes to it? And, above all, what have the media done to advance the idea that “natural” is good for you?
AFRIKAANSE OPSOMMING: Hierdie werkstuk ondersoek die veronderstellings en persepsies – die werklike sowel as dié wat deur die media, bemarkers en adverteerders geskep word – met betrekking tot die woord “natuurlik” wanneer dit toegepas word op gesondheidsvoedsel, vitamiene, boererate en medikasie. Dit bekyk ook die antiwetenskaplike houding wat baie voorstanders van sodanige produkte inneem en die trefkrag wat dié houding op die teikenmark uitoefen. In dié studie is ’n poging aangewend om die volgende vrae te beantwoord: Wat is die oorsprong van hierdie klaarblyklik “antiwetenskaplike” oogpunt? Hoe het die media bygedra tot dié idee? Hoekom is die sogenaamd “natuurlike” produkte soveel aantrekliker vir die gebruiker as hulle sintetiese ekwivalente? Is daar ’n verskil tussen sodanige produkte? Is daar ’n werklike verskil of is dit slegs ‘n persepsie? Of is dit bloot ’n maaksel van die media? Dui die gewildheid van hierdie idees op ’n toenemende gebrek aan vertroue in die wetenskap en die owerhede? Watter uitwerking het die media se voorstelling van die wetenskap op mense se houding ten opsigte daarvan? En, veral, wat het die media gedoen ter bevordering van die idee dat “natuurlik” goed is vir jou?
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Garcia, Carla Costa [UNESP]. "Da loucura à ciência: as imagens e a construção das notícias sobre os transtornos mentais e de comportamentos e seus personagens na Folha de S. Paulo". Universidade Estadual Paulista (UNESP), 2012. http://hdl.handle.net/11449/89449.
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Partindo da hipótese de que o jornal é um meio heterogêneo e espaço constante de tensões entre vozes e versões empregadas na construção da narrativa noticiosa - um produto cultural, que deve ser inteligível ao público -, esta pequisa tem o objetivo de inferir porque as notícias são como são. Para isso, utiliza-se como estudo de caso 366 textos sobre os transtornos mentais e de comportamento e seus personagens veiculados pela Folha de S. Paulo em 2009. A proposta é avaliar a partir de uma temática classificada entre comunicação e saúde cuja origem é científica, mas tem implicações na vida social de seus portadores, o jornal e a notícia como meios incorporadores e disseminadores, concomitantemente, de representações sociais e enunciados da ciência. Para tanto, adota-se pesquisa bibliográfica e análise de conteúdo, com vieses quantitativo e qualitativo. A primeira é empregana na revisão bibliográfica sobre representações sociais. Teoria Unificada na Notícia, jornalismo científico e a construção histórica dos distúrbios e de suas imagens. Já a segunda tem a finalidade de identificar as matérias que temos e compreender elementos constitutivos e versões da realidade que atuam em sua produção
Presuming that the newspaper is a heterogeneous media and a constant space of tension between voices and views used in the construction of news story - a cultural product, which should be intelligible to the public - this research aims to infer why the news are as they are. For this, it used as case study 366 texts about mental and behavior disorders and the characters trasmitted by Folha de S. Paulo in 2009. The proposal is to evaluate throughout an issue classified in intersection of Communication and Health, whose origin is scientific, bus implies in the social life of their carriers, the newspaper and the news as incorporators and disseminators, concomitantly, from social representations and scientific statements. To this end, it is adopted literature review and content analysis with quantitative and qualitative biase. The first method is employed in the literature review about social representations. Unified Theory of News, scientific journalism and the historical construction of mental disorders and their images. The second aims to identify the news that we have understand the components and relaity proposition that operate in its production
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Gajevic, Slavko. "Constructing a Traitor: How New Zealand Newspapers Framed Russell Coutts' Role in the America's Cup 2003". Thesis, University of Canterbury. Political Science and Communication, 2007. http://hdl.handle.net/10092/969.
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This thesis investigates how the news media constructs reality through newspaper representation of the role of a hero in society and a hero's loyalty to the nation. The research is based on a case study of New Zealand newspapers and how they framed Russell Coutts' role in the America's Cup 2003. Russell Coutts was the leading figure of "Team New Zealand"in 1995 and in 2000 when his team won and defended the America's Cup. He was praised by New Zealand newspapers as a hero during the time he led "Team New Zealand"from one victory to another. But, after the victory in 2000, Russell Coutts signed a contract with the rival team "Alinghi"and the framing of his heroic role in the New Zealand press changed. He became a defector from his team and he was framed as a traitor to his own country. Using discourse studies and semiotics as the main theoretical and methodological background, this thesis analyzes how the process of news framing is influenced by the rules of journalistic practice and by the wider social environment. The thesis explores how news values blend with mythological narrative in journalists' daily routine of producing news stories that both construct reality and reaffirm society's dominant values. The study reveals that the re-presentation of the nation in the news media is a simplified construction of an ideal and transcendental identity. Consequently, the role of the hero is framed as a representation of that ideal, and the hero is framed as a loyal leader - someone who should lead, not challenge, society's rules. The thesis discusses the news media's power to define identity by questioning a prominent individual's loyalty to the nation. The research illustrates that even a hero whose position is firmly established within the particular society can be radically re-defined if that hero is not following the expectations of the press and the rules of the society
Libros sobre el tema "Journalism Public opinion and mass media"
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Ying dui yu lun zuo shen me: Xin mei ti shi dai yu lun dui ce 36 pian. Beijing: Xin hua chu ban she, 2012.
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Gerteis, Margaret. Violence, public health, and the media. Washington, DC: Annenberg Washington Program, Communications Policy Studies, Northwestern University, 1994.
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Ljunggren, Stig-Björn. När medierna tar makten: Ett demokratiskt omställningsprogram i upplevelseindustrins skugga. Stockholm: Hjalmarson & Högberg, 2003.
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Charon, Jean-Marie. Les journalistes et leur public: Le grand malentendu. Paris: CLEMI, 2007.
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Medienfreiheit nach der Wende: Entwicklung von Medienlandschaft, Medienpolitik und Journalismus in Ostdeutschland. Konstanz: UVK, 2010.
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Megrabova, Ė. G. I︠A︡zykovai︠a︡ reprezentat︠s︡ii︠a︡ obraza Rossii v publit︠s︡isticheskom diskurse stran zapada i vostoka: Monografii︠a︡. Vladivostok: Izd-vo Dalʹnevostochnogo universiteta, 2009.
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I︠A︡zykovai︠a︡ reprezentat︠s︡ii︠a︡ obraza Rossii v publit︠s︡isticheskom diskurse stran zapada i vostoka: Monografii︠a︡. Vladivostok: Izd-vo Dalʹnevostochnogo universiteta, 2009.
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Zhongguo wang luo mei ti dui wai chuan bo yan jiu: Zhongguo wangluo meiti duiwai chuanbo yanjiu. Beijing Shi: Zhongguo shu ji chu ban she, 2011.
Buscar texto completoCapítulos de libros sobre el tema "Journalism Public opinion and mass media"
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Beniger, James R. y Susan Herbst. "Mass Media and Public Opinion". En Change in Societal Institutions, 211–37. Boston, MA: Springer US, 1990. http://dx.doi.org/10.1007/978-1-4613-0625-2_11.
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Smith, Raymond A. "Public Opinion and Mass Media". En The American Anomaly, 152–61. Fourth Edition. | New York: Routledge, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9781351034821-11.
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Andersson, Kjell. "The Public Sphere — Mass Media and Journalism". En Transparency and Accountability in Science and Politics, 184–200. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230227767_15.
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Weston, Stephanie A. "Framing the Japanese Homeland Security Debate: Mass Media and Public Opinion". En Japanese Public Opinion and the War on Terrorism, 43–89. New York: Palgrave Macmillan US, 2008. http://dx.doi.org/10.1057/9780230613836_3.
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Oleshko, V. F. y E. V. Oleshko. "Social and Legal Aspects of Constructing the Identity of Russians in the Media Discourse". En Mass media as a mediator of communicative and cultural memory, 159–246. Ural University Press, 2020. http://dx.doi.org/10.15826/b978-5-7996-3074-4.3.
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Reflection on the scientific level of new media practices and systematization of a positive experience is impossible without identifying and describing the problem components and contradictions that characterize the modern information space in Russia or its particular regions. First of all, it determines the fact that the first decades of the 21st century marked the beginning of a new stage in the study of rapidly transforming media systems. Secondly, when studying the impact of these processes on the representatives of modern Russian society as a whole and its groups, the digital revolution assumes that not only the mobilization resources of social theories and actual practices are defined, but also predetermines the formation of a legal framework for the mass media, which must meet the requirements of time and the demands of society. The third part of the monograph “Mass Media as a Mediator of Communicative-Cultural Memory” is devoted to this problem. The legal field of journalism of the digital age and the legal aspect of the identity of Russians are considered in the context of their mutual influence. The axiological context of ethical and philosophical dominance in modern media texts and the analysis of the role of the media in maintaining positive ethnic identity has allowed the authors to consider several problematic nodes of actual practice at various levels of social dynamics. In particular, it has been proved that since it is through culture, as well as through media culture as a special type of culture, that the individual is socialized and society thus largely regulates the behaviour of individuals and groups, the consideration of culture as an Universum opens wide prospects for research into the functioning of journalism as a social institution under the new conditions. The results of the sociological research carried out by the authors testified that professional activity for the overwhelming number of respondents in conditions of active influence of the global network and possibilities of new information technologies became inseparable with personal intentions. They are reflected in their public discourse, the product of a more or less argumentative discussion of a fact, a problem situation, which is based on an openly broadcast text. It has been proved that modern practice allows the public discourse of a journalist, which influences the formation of primarily communicative memory of media audience representatives, to be differentiated into three levels: communicative-event, communicative-containing and communicative-predictive. Today, mass media should be not only an information resource but also a platform (channel, tool) for presenting the whole range of opinions and developing various initiatives of active representatives of this or that societies. Information activities of non-professionals in the media sphere, most often referred to as civic journalism, should in practice become an important factor in the development of conventional (contractual) and communication (dialogue) strategies. At the same time, the mythologization of reality, even via ethnic stereotypes broadcast by some media and bloggers, is a complex and controversial formation that manifests itself specifically at different levels of mass consciousness. It can contribute both to the emergence of new images, different views of reality, and the accumulation of incorrect opinions, false ideas, manifestations of aggression. The result is social, cultural, religious and political myths, sometimes even leading to various antisocial actions. Therefore, it is concluded that professional media activity requires from communicators, along with ethical and legal enlightenment and active life position manifestation, the skills of creative (non-traditional, non-stereotypical) information expression in media texts.
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Faragher, Megan. "Polling for Peace". En Public Opinion Polling in Mid-Century British Literature, 56–89. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780192898975.003.0003.
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Reflecting on British public response to Italy’s incursion into Abyssinia in 1935, journalist F.W. Deedes argued that the 1934 Peace Ballot, a widespread national referendum evincing public support for the League of Nations, had successfully turned public opinion against interventionism. Completed by over eleven million people, the Peace Ballot was the most influential public opinion survey of the 1930s. It was also a press sensation, drawing praise by League advocates and disdain from conservative papers, which referred to it as a “Ballot of Blood.” This chapter traces both optimism and skepticism over polling when it first entered public discourse via the newspapers. While Waugh’s Scoop (1938) details the hapless efforts of the aesthete and nature-writer William Boot to provide honest reporting of the Abyssinian Crisis, the overwhelming powers of press magnates and their financial interests undermine his work by manipulating and capitalizing on public opinion. Waugh’s skeptical vision of public opinion in Scoop mirrored his public critiques of the research organization Mass-Observation, whose practices of public observation he likened to the actions of “keyhole-observers and envelope-steamers,” and whose methods, he argued, would empower authoritarians seeking to control public opinion. Mirroring similar themes of Storm Jameson’s novel None Turn Back (1936), Scoop not only critiques the newspaper trade, but also denounces institutionalized public opinion and its imbrication in the newspaper industry in the 1930s. Like other skeptics, Waugh challenges the utopian notion that polling fosters unmediated exposure to public thought; the mediation of polling through the political morass of newspapers elicited fears that polling would become just one more media cudgel with which to shape and manipulate public sentiment.
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Glynn, Carroll J., Susan Herbst, Mark Lindeman, Garrett J. O’Keefe y Robert Y. Shapiro. "Mass Media, Campaigning, and the Public". En Public Opinion, 330–84. Routledge, 2018. http://dx.doi.org/10.4324/9780429493256-11.
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CHAN, Joseph M. y Francis L. F. LEE. "Mass Media and Public Opinion". En Contemporary Hong Kong Politics, 155–76. Hong Kong University Press, 2007. http://dx.doi.org/10.5790/hongkong/9789622098299.003.0009.
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Chan, Joseph M. y Francis L. F. Lee. "Mass Media and Public Opinion". En Contemporary Hong Kong Government and Politics, 223–46. Hong Kong University Press, 2012. http://dx.doi.org/10.5790/hongkong/9789888139477.003.0011.
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"3. Public Opinion and the Mass Media". En Polling and Public Opinion, 83–107. Toronto: University of Toronto Press, 2007. http://dx.doi.org/10.3138/9781442685482-006.
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Jingtai, TANG y HU Tiantian. "The Populist Narrative Strategy in Mainland China’ Public Opinion". En 2nd Annual International Conference on Journalism & Mass Communications (JMComm 2013). Global Science and Technology Forum, 2013. http://dx.doi.org/10.5176/2301-3710_jmcomm13.11.
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Wu, Weiwei. "On Citizen Journalism and Traditional Media in the Network Public Opinion". En 2020 International Conference on Computer Information and Big Data Applications (CIBDA). IEEE, 2020. http://dx.doi.org/10.1109/cibda50819.2020.00027.
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Bedford, Charlotte. "Can Alternative Media Redefine Public Service Broadcasting? Prison Radio & the BBC". En Annual International Conference on Journalism & Mass Communications. Global Science & Technology Forum (GSTF), 2014. http://dx.doi.org/10.5176/2301-3710_jmcomm14.55.
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tai, Tang Jing y Sun Li. "Social Media and the Management of Multi-subjects Integration in Chinese Public Crisis". En Annual International Conference on Journalism & Mass Communications. Global science and Technology Forum (GSTF), 2015. http://dx.doi.org/10.5176/2301-3710_jmcomm15.37.
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Carlson, Carolyn y Paymon Kashani. "Mediated Access: Police Public Information Officers and Crime Reporters On Message Control, Social Media, Body Camera Footage and Public Records". En Annual International Conference on Journalism & Mass Communications (JMComm 2016). Global Science & Technology Forum (GSTF), 2016. http://dx.doi.org/10.5176/2301-3710_jmcomm16.25.
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Aggarwal, Vaishali. "Spaces of becoming - Space shapes public and public (re)shapes their own spaces". En 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/ncih2289.
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Fights over the ‘right to the city’ have emphasized the interests of the four main actors within the city development of India since the first cases of revolting social movements in Delhi. The four actors can be classified as the social movements, the public, media and the government. The case of India Gate in Delhi is illustrative not only of how the differences between the actors come into surface, but of also of how these actors change their priorities, their stance and their tools, in order to secure their position in the city. Many scholars have analysed the role of social movements and how it evolves in the process. But what about the role of government as an entity that is in between the interests of social movements, public and media? How and why do they change their stance when a movement takes place? What are their limitations? The India Gate case can give the answers to these questions, as it examines the multiple transformations of this space over time. This paper emphasizes on the idea of Space. How space shapes public and public (re)shape their own spaces. India gate. This space has been stuck between the idea of being a space or a branded space. It was assumed that media plays a prominent role in acting like a watchdog in democracies, but this paper looks at how media if used rightfully can be forced for a good in oppressive regimes and therefore, a vigilant and alert media can act as an external trigger or an emergency- wake up call for the youth of India to take the cause of freedom seriously. Rightfully as put up by Ritish (2012), an external event or issue may allow for the manifestation of a flash fandom in the form of flash activism. Since, social movement’s needs mass media attention for amplification of their claims, the media also join the movements too create the news. Lastly, the consequences of the media coverage for social movements, in terms of organisation, reaching political change and obtaining favourable public opinion is comprehended in three different case studies.
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Tucker, Julie, Mary Ernesti y Akira Tokuhiro. "Quantifying the Metrics That Characterize Safety Culture of Three Engineered Systems". En 10th International Conference on Nuclear Engineering. ASMEDC, 2002. http://dx.doi.org/10.1115/icone10-22146.
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With potential energy shortages and increasing electricity demand, the nuclear energy option is being reconsidered in the United States. Public opinion will have a considerable voice in policy decisions that will “roadmap” the future of nuclear energy in this country. This report is an extension of the last author’s work on the “safety culture” associated with three engineered systems (automobiles, commercial airplanes, and nuclear power plants) in Japan and the United States. Safety culture, in brief is defined as a specifically developed culture based on societal and individual interpretations of the balance of real, perceived, and imagined risks versus the benefits drawn from utilizing a given engineered systems. The method of analysis is a modified scale analysis, with two fundamental eigenmetrics, time- (τ) and number-scales (N) that describe both engineered systems and human factors. The scale analysis approach is appropriate because human perception of risk, perception of benefit and level of (technological) acceptance are inherently subjective, therefore “fuzzy” and rarely quantifiable in exact magnitude. Perception of risk, expressed in terms of the psychometric factors “dread risk” and “unknown risk”, contains both time- and number-scale elements. Various engineering system accidents with fatalities, reported by mass media are characterized by τ and N, and are presented in this work using the scale analysis method. We contend that level of acceptance infers a perception of benefit at least two orders larger magnitude than perception of risk. The “amplification” influence of mass media is also deduced as being 100- to 1000-fold the actual number of fatalities/serious injuries in a nuclear-related accident.
Informes sobre el tema "Journalism Public opinion and mass media"
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, febrero de 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.
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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Halych, Valentyna. SERHII YEFREMOV’S COOPERATION WITH THE WESTERN UKRAINIAN PRESS: MEMORIAL RECEPTION. Ivan Franko National University of Lviv, febrero de 2021. http://dx.doi.org/10.30970/vjo.2021.49.11055.
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The subject of the study is the cooperation of S. Efremov with Western Ukrainian periodicals as a page in the history of Ukrainian journalism which covers the relationship of journalists and scientists of Eastern and Western Ukraine at the turn of the XIX-XX centuries. Research methods (biographical, historical, comparative, axiological, statistical, discursive) develop the comprehensive disclosure of the article. As a result of scientific research, the origins of Ukrainocentrism in the personality of S. Efremov were clarified; his person as a public figure, journalist, publisher, literary critic is multifaceted; taking into account the specifics of the memoir genre and with the involvement of the historical context, the turning points in the destiny of the author of memoirs are interpreted, revealing cooperation with Western Ukrainian magazines and newspapers. The publications ‘Zoria’, ‘Narod’, ‘Pravda’, ‘Bukovyna’, ‘Dzvinok’, are secretly got into sub-Russian Ukraine, became for S. Efremov a spiritual basis in understanding the specifics of the national (Ukrainian) mass media, ideas of education in culture of Ukraine at the end of XIX century, its territorial integrity, and state independence. Memoirs of S. Efremov on cooperation with the iconic Galician journals ‘Notes of the Scientific Society after the name Shevchenko’ and ‘Literary-Scientific Bulletin’, testify to an important stage in the formation of the author’s worldview, the expansion of the genre boundaries of his journalism, active development as a literary critic. S. Yefremov collaborated most fruitfully and for a long time with the Literary-Scientific Bulletin, and he was impressed by the democratic position of this publication. The author’s comments reveal a long-running controversy over the publication of a review of the new edition of Kobzar and thematically related discussions around his other literary criticism, in which the talent of the demanding critic was forged. S. Efremov steadfastly defended the main principles of literary criticism: objectivity and freedom of author’s thought. The names of the allies of the Ukrainian idea L. Skochkovskyi, O. Lototskyi, O. Konyskyi, P. Zhytskyi, M. Hrushevskyi in S. Efremov’s memoirs unfold in multifaceted portrait descriptions and function as historical and cultural facts that document the pages of the author’s biography, record his activities in space and time. The results of the study give grounds to characterize S. Efremov as the first professional Ukrainian-speaking journalist.