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Bibliografías temáticas / Marketing and public policy

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Literatura académica sobre el tema "Marketing and public policy"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 11 de febrero de 2022

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Artículos de revistas sobre el tema "Marketing and public policy"

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Marcovitch, H. "Marketing and public policy." BMJ 309, no. 6968 (December 10, 1994): 1588–89. http://dx.doi.org/10.1136/bmj.309.6968.1588a.

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Buurma, Hans. "Public policy marketing: marketing exchange in the public sector." European Journal of Marketing 35, no. 11/12 (December 2001): 1287–302. http://dx.doi.org/10.1108/eum0000000006483.

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Hill, Ronald Paul. "Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?" Journal of Public Policy & Marketing 30, no. 1 (April 2011): 86–88. http://dx.doi.org/10.1509/jppm.30.1.86.

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Wilkie, William L. "Developing Research on Public Policy and Marketing." Journal of Public Policy & Marketing 16, no. 1 (March 1997): 132–36. http://dx.doi.org/10.1177/074391569701600113.

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Prakash, Aseem. "Green marketing, public policy and managerial strategies." Business Strategy and the Environment 11, no. 5 (2002): 285–97. http://dx.doi.org/10.1002/bse.338.

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Stewart, David W., and Qin Zhao. "Internet Marketing, Business Models, and Public Policy." Journal of Public Policy & Marketing 19, no. 2 (September 2000): 287–96. http://dx.doi.org/10.1509/jppm.19.2.287.17125.

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The authors examine the role of the Internet in marketing in the context of business models that are economically viable. This examination raises questions regarding the degree to which the Internet is genuinely different and whether it will be a boon to consumers and investors. Economic necessity associated with the need to obtain and maintain profit streams suggests that Internet markets will likely be more similar to than different from traditional markets. The authors challenge assumptions regarding the role of the Internet in creating frictionless markets that benefit consumers and the role of personal information and privacy on the Internet that are necessary conditions for potentially profitable business models. The authors also discuss subsidization of Internet businesses in the context of public policy and examine other issues related to the relationship of current models of Internet business to public policy and consumer welfare.

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Sraha, Gloria. "Public policy makers." African Journal of Economic and Management Studies 6, no. 1 (March 9, 2015): 55–71. http://dx.doi.org/10.1108/ajems-07-2013-0060.

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Purpose – Although there is great deal of research on export assistance programmes in developed countries, studies on developing countries in Africa has received scant attention in the literature. Lack of detailed information in many developing African countries makes it difficult to assess the effect of export promotion programmes (EPPs) on the firm’s export performance in foreign markets. The purpose of this paper is to explore entrepreneurial development in the value-added export sector of Ghana and screen EPPs provided by public policy makers to examine the impact of these programmes on export performance of Ghanaian firms in foreign markets. Design/methodology/approach – A conceptual/exploratory paper is developed with discussion. Findings – The paper suggests that the ability of exporters to enhance their performance is driven by the usage of outside market access, export development/training and information related export assistance programmes offered by public policy makers. Utilisation of EPPs builds experiential knowledge which serves as a source of competitive advantage for exporters to implement effective marketing mix strategies to enhance performance. Practical implications – The study underscores the specific EPPs export managers can utilise to enhance performance and improve their international marketing strategy in foreign markets. Public policy makers need to work together with exporters to incorporate and develop programmes to suit the idiosyncrasies of foreign markets and boost the growth of value-added exports. Originality/value – The study explores past literature to screen and evaluate the effect of EPPs and entrepreneurial development to boost export growth in Ghana – Sub-Sahara Africa.

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Walsh, Diana Chapman, Rima E. Rudd, Barbara A. Moeykens, and Thomas W. Moloney. "Social Marketing for Public Health." Health Affairs 12, no. 2 (January 1993): 104–19. http://dx.doi.org/10.1377/hlthaff.12.2.104.

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Ristino, Robert J. "Public relations marketing." Health Care Management Review 14, no. 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.

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Savitt, Ronald. "Forgotten classics: E.T. Grether’s (1966) Marketing and Public Policy." Journal of Historical Research in Marketing 6, no. 3 (August 18, 2014): 430–39. http://dx.doi.org/10.1108/jhrm-08-2013-0053.

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Purpose – The purpose of this article is to revisit a forgotten classic in the marketing literature to provide a historical review of ET Grether’s 1966 book, Marketing and Public Policy. Design/methodology/approach – The approach combines a literature review with historical reflection by placing Grether’s work in historical context. Findings – Marketing and Public Policy offered a framework for examining and evaluating marketing practices and public policy responses based on Grether’s mastery of a number of disciplines and his extensive research into public policy issues. His ideas are relevant to today’s world, especially in light of technological developments and shifts in our moral compass since the 1960s. Originality/value – ET Grether was a two-time recipient of the American Marketing Association’s Paul D. Converse Award, Editor of the Journal of Marketing, President of the American Marketing Association and author of more than 100 articles and books. This is the first attempt to review what is arguably one of his most important publications, Marketing and Public Policy.

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Tesis sobre el tema "Marketing and public policy"

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Lam, Heng Leng. "Public housing policy in Macao : an evaluative study." Thesis, University of Macau, 1999. http://umaclib3.umac.mo/record=b1636735.

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Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

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Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and nutritional quality. We found that child-oriented cereals had worse overall nutritional quality and higher sugar content compared to non-child oriented cereals. Cereals with health claims were not significantly healthier than those without claims. Paper 2. Menu items marketed on general and kids’ menu boards and signage were recorded at McDonald’s, Burger King, Wendy’s, and Taco Bell throughout the United States in 2010 and 2013. Linear regression was used to model changes over time in nutritional quality of marketed foods and beverages. On general menu boards, marketed items became healthier, improving in overall nutritional quality and decreasing in calories. This pattern was evident in all chains except Taco Bell, where marketed items increased in calories. On general menu boards and signage, while marketed foods improved in nutritional quality, marketed beverages remained the same or became worse. However, on kids’ menu boards, both foods and beverages became healthier. Paper 3. 1,958 adults completed an online survey. Participants were randomized to one of six labeling groups: No label; Calories per bottle; Traffic light; Warning label; Calories+Warning; Traffic Light+Warning. Differences in purchase intentions and perceptions for SSBs across groups were assessed with ANCOVAs. Single health warning labels on SSBs appeared as effective as single traffic lights or combined calories plus warning labels. Warning labels were most effective when combined with traffic light labels in conveying health-related risks associated with SSB overconsumption. Conclusions: Although marketed products in fast food restaurants in the United States appear to be showing modest improvements in nutritional quality, the increase in child-oriented marketing on nutritionally-poor items in other countries is concerning. Continued research on nutrition-minded policy solutions is essential.

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Bender, Kathryn Elizabeth. "Marketing for Sustainability: Government Management of Wild Horses and Producer Date Labeling of Foods." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1562859068154192.

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Minton, Elizabeth. "The Theoretical Antecedents to Communication Primes: A Holistic Perspective with Public Policy Implications." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18315.

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This research provides a thorough review of the research on priming and marketing (essay 1) as well as empirically explores several unintended consequences of priming (essay 2) and the antecedents to priming effects (essay 3). In essay 1, priming research is reviewed using a classification system based on priming outcome using the ABC model of attitudes (i.e., affective, behavioral, and cognitive priming). The priming process is discussed, and types of priming in each category are reviewed before challenges in the priming process are discussed. In essay 2, non-product-centric (i.e., collateral) primes (e.g., co-branding, sponsorship, cause marketing) are explored. This research explores how collateral information works as a prime to influence product evaluations, specifically with application to cause marketing. Study 1 of essay 2 explores the consumer outcomes of collateral communication primes by showing that adding a health cause to a cookie package (i.e., the prime) significantly increases product health perceptions. Study 2 explores limits on collateral communication priming and finds that health charities on product packaging increase brand attitude and purchase intentions, while disclaimers increase processing and reduce prime effects. Study 3 explores person specific antecedents to collateral communication primes revealing that an individual's theory of mind leads to ad skepticism that, in turn, influences reaction to primes. Essay 3 specifically examines the theoretical framework underlying priming effects by examining priming from two bodies of competing theory rooted in individual and social antecedents to behavior. Study 1 of essay 3 confirms past findings and develops materials to be used in studies 2 and 3 by showing that spokesfigures are marketer-supplied cues that vary in manipulativeness, and these cues interact with other cues, such as complexity and persuasion. Study 2 provides support for individual antecedents to cue-based primes (cognitive abilities, as measured by working memory capacity, and advertising skepticism). Study 3 builds on study 2 by adding in social antecedents (theory of mind and psychological reactance) to develop a comprehensive model of consumer information processing. All together, these three essays explore the literature on priming and marketing and provide a more holistic understanding of the antecedents to priming effects.<br>2016-09-29

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Snitow, Samantha, and snitow@alumni tufts edu samantha. "Reducing the drink driving road toll: A case study in integrating communication and social policy enforcement." RMIT University. Applied Communication, 2004. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20060307.165115.

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This thesis presents a case study of the drink drive initiatives, including marketing communications, legislation and enforcement practices implemented in the state of Victoria (Australia) between 1989-2000. It has been argued that the 51% reduction in road toll was related to these initiatives. In order to explore the veracity of these claims, a holistic case study approach was adopted. In addition to an examination of the communications tactics and extant practices of enforcement agencies, the study involved interviews with two distinct groups: professionals in various fields pertaining to road safety, and members of the general Victorian driving community. The focus of this work was on the advertising and communications campaigns that were run by the Transport Accident Commission from 1989-2000; however the policy and enforcement initiatives were also examined in terms of their potential impact on the lowering of the road toll. Suggestions for the improvement of policy and communication strategies within a social marketing context are made.

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Jones, Melanie Anne. "Mitigating Uncertainty Through Government Intervention-exploring the Impact of Public Policy on Internet Privacy Concerns." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1021896261.

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Bezerra, Marcelo Augusto. "Contributions to the improvement of public policy in the production chain lobster." Universidade Federal do CearÃ, 2013. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=11388.

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CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior<br>A formulaÃÃo de polÃticas pÃblicas para o ordenamento da pesca da lagosta Ã papel do Governo Federal, visando compatibilizar interesses diversos na cadeia produtiva da lagosta. Esta Tese de Doutorado apresenta um estudo sobre a pesca de lagostas no Estado do CearÃ, Brasil, uma atividade tradicional desde meados dos anos de 1950, e que representa um importante produto pesqueiro de exportaÃÃo do Brasil, motivado pela escassez de informaÃÃes sobre pesquisa, estatÃstica, monitoramento e avaliaÃÃo. A situaÃÃo histÃrica do setor pesqueiro cearense apresentou alteraÃÃes mÃnimas na frota, nos tipos de embarcaÃÃes, nos aparelhos e mÃtodos de Pesca, assim como nas espÃcies capturadas. Houve um crescimento no contingente de pescadores de lagosta e do seguro-desemprego como benefÃcio social. Foram identificadas algumas lacunas existentes desde a concepÃÃo Ã aplicaÃÃo de parte da legislaÃÃo que envolve a lagosta, seja na identificaÃÃo de Ãreas de criadouros protegidas, no uso do tamanho das malhas e na alteraÃÃo no coeficiente de entralhe das malhas. Para otimizar o processo de comercializaÃÃo e posterior anÃlise de biologia pesqueira, foi proposta uma padronizaÃÃo internacional para classificaÃÃo da lagosta inteira relacionada ao crescimento coerente das gramaturas e dos tipos. Foram discutidos os vÃrios sistemas de bancos de dados existentes e empregadas por diversos ÃrgÃos no paÃs. No entanto, nÃo foi verificada a integraÃÃo necessÃria para agilizar os procedimentos de monitoramento e avaliaÃÃo, dificultando sobremaneira o processo de gestÃo das polÃticas pÃblicas. Os bancos de dados de embarcaÃÃes pesqueiras presentes nos mais diversos ÃrgÃos - Sisemb/DPC, MPA, SINE, MTE - deveriam se tornar Ãnico e com leitura biomÃtrica do proprietÃrio da tripulaÃÃo, evitando perda de tempo tanto para os usuÃrios, quanto para funcionÃrios pÃblicos que alimentam e atualizam diversas informaÃÃes anualmente. AlÃm disso, recomendaÃÃes ou sugestÃes foram apresentadas para a continuidade e o aprofundamento de temas para o desenvolvimento de futuros estudos empregados na gestÃo da cadeia produtiva da lagosta, ao identificar lacunas e Ãbices que impedem a implantaÃÃo, o monitoramento e a avaliaÃÃo da polÃtica de desenvolvimento da pesca de lagosta por ÃrgÃos pÃblicos. Os 21 cursos de graduaÃÃo em Engenharia de Pesca existentes no Brasil em 2013 e os tecnolÃgicos em Pesca & Aquicultura poderiam contribuir com sua infraestrutura, corpo discente e docente necessÃrios para atingir algumas metas do MPA, como estatÃstica e extensÃes pesqueiras.<br>The role of public policies application for the development of lobster fishing is from the Federal Brazilian Government, aiming to reconcile various interests in the productive chain of the lobster fisheries. This D.Sc. thesis presents a study about lobster fishing in the State of CearÃ, Northeast region of Brazil, a traditional activity since the mid of the 1950 ́s, and represents an important fishing product of Brazil's exportation, driven by the lack of information on research, statistics, monitoring and evaluation. The history of the fishing in CearÃ has shown minimal changes in the fleet, the types of vessels, the equipment and fishing methods, as well as in the species caught. There was a growing contingent of lobster fishermen and unemployment insurance as a social benefit. Some gaps were identified from design to application of the legislation involving lobster fisheries, since the identification of breeding areas protected, use the size of the meshes to the change on coefficient of the meshes. To optimize the process of commercialization and further analysis of Fisheries Biology, an international standardization was proposed for the classification of the entire lobster growth- related task to consistent weights and types. The various systems of existing databases and employed by various organs in the country were discussed. However, has not been verified the necessary integration to streamline monitoring and evaluation procedures, greatly hindering the process of management of public policies. The databases of fishing vessels present in the most diverse organs - Sisemb/DPC, MPA, SINE, MTE - should become single and with biometric reading by the boat owners, avoiding waste of time for both users, as for civil servants who feed and update information annually. In addition, recommendations or suggestions were presented to continuation and deepening of themes for the devel opment of future studies employed in productive chain management of lobster, and also to identify gaps and obstacles that hinder the implementation, monitoring and evaluation of development policy of lobster fishing by public agencies. The 21 undergraduate programs in Fishing Engineering existing in Brazil in 2013 and The Fishing Technology Colleges could contribute with their infrastructure, student body and teaching staff needed to achieve some goals of the MPA, as statistics and fishing extensions.

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Rowe, Joshua Luke, and josh@email nu. "Improving internet usability - a framework for domain name policy evaluation." RMIT University. Business Information Technology, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091111.101705.

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A domain name is a unique alphanumeric designation that facilitates reference to sets of numbers which actually locate a particular computer on the Internet. Domain names are a fundamental part of the Internet's user interface. Improving the usability of the Internet depends upon effective domain name policy. This study is intended to contribute to improvement in Internet usability for the end users of domain names. Benefits of more usable domain names include: higher sales, customer satisfaction and productivity, and reduced support costs. Domain name policies worldwide vary considerably. Consequently, end users are inconvenienced by contradictory domain name policies, diminishing the predictability of an entity's domain name, and thus decreasing usability for end users. The study objective was to develop criteria with which policy makers can evaluate their domain name policies, in order to improve the usability of domain names for end users. The main research question posed was: What are the criteria for an effective domain name policy? The research methodology included a literature review, domain name policy examination and an ethnographic narrative. The literature review found existing research examining either domain names or usability in isolation. However, research examining the intersection of the two is scarce. The existing research describes domain names as part of the web user interface. In practical terms, this is about how people use domain names to access web sites, email addresses and other Internet resources. It was established that the predictability (and thus usability) of domain names relies on effective domain name policy. The non-standardised and widely delegated process of domain name policy development leads to unpredictable and inconsistent domain names. The narrative recollection presented the researcher's inside perspective on the domain name industry, with a focus on domain name usability. The researcher provided first-hand insights into the evolution of the industry and policy development process, from Australian and international perspectives. To address the problem of poor domain name usability, a framework for domain name policy evaluation is proposed. The framework extends the current research that treats domain names as a user interface by proposing criteria which address usability concerns. The framework allows policy makers to critically assess domain name policies with end users in mind. Examples of the criteria include: understanding who are its intended and untended users, and whether it's consistent with other domain names. The framework has the potential to set an international standard for the critical evaluation of domain name policy, and become the basis for further research. This study was developed from the researcher's perspective as a participant in the domain name industry. A secondary lens regarding the usability of domain names was then applied. This study has only scraped the surface in terms of how the research fields of domain names and usability may be considered together. The research methodology for this study was primarily qualitative and interpretive. A quantitative study of domain name policies globally could provide further insight into areas including: the differences in second level country code domain names, and language implications of domain names.

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Cairns, Georgina. "Is the Emperor naked? : rethinking approaches to responsible food marketing policy and research." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/23933.

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The thesis aims to present a case for a rethinking of the paradigmatic frames underpinning food marketing control policy and research. In support of its contention, it reports on the methodological strategies, evidence outcomes and knowledge translation contributions of a series of research projects. The projects were commissioned by national and international policy makers during the period 2009-2015 in support of responsible food marketing policy development. They were conceptualised, developed and interpreted through participatory and iterative research planning processes. The research drew on theories and constructs from multiple disciplines. Public health, marketing and policy science contributed most, but information economics and management theories also informed research design and analysis and interpretation of findings. Its key generalizable findings can be summarised as follows: • The identification of a fragmented but convergent pool of evidence indicating contemporary food and beverage marketing is an interactive, dynamic phenomenon. • The identification of a fragmented but convergent pool of evidence demonstrating it significantly impacts sociocultural determinants of food behaviours. • The generation of evidence demonstrating a gap between the strategic aims of responsible marketing policy regimes and the inherent capacity of implemented interventions to constrain marketing’s food environment impacts. • The generation of evidence demonstrating that critical re-appraisal of food marketing policy research assumptions and preconceptions is a strategy supportive of policy innovation. • The generation of evidence that research intended to support real world multi-stakeholder policy development processes requires additional skills to those established and recognised as central to high quality research. These include the ability to engage with dynamic and politicised policy processes and their public communications challenges. • The generation of evidence that can inform future independent benchmark standard for responsible marketing development initiatives. • The generation of evidence that can inform future research on designing and developing policy that is ‘future proof’ and targets marketing’s sociocultural food environment impacts. Its most significant knowledge translation contributions have been: • Support for the WHO Set of Recommendations on the Marketing of Foods and Non-alcoholic Beverages to Children (subsequently endorsed at the 2010 World Health Assembly and the 2011 United Nations General Assembly). • Participatory research contributions to the Scottish Government’s responsible marketing standard development initiative (PAS2500). • Supporting the planning and development of the Scottish Government’s Supporting Healthy Choices Policy initiative. • Knowledge exchange with policy makers and stakeholders engaged in a scoping and prioritisation initiative commissioned by the United Kingdom’s Department of Health (An analysis of the regulatory and voluntary landscape concerning the marketing and promotion of food and drink to children). • Supporting responsible marketing policy agendas targeted to the engagement of a broad mix of stakeholders in innovative policy development processes. • Supporting policy makers’ efforts to increase popular support for stronger, more effective responsible marketing policy controls. The thesis therefore aims to present evidence that the programme of research presented here has made useful and original contributions to evidence and knowledge on contemporary food marketing and its impacts on food behaviours and the food environment. It aims to build on this by demonstrating how this evidence informed and supported policy development. Through this the thesis aims to support its case that a rethinking of food marketing policy research assumptions and conceptions can expand and enrich the evidence base as well as real world policy innovation.

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Biroscak, Brian J. "Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5184.

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Community coalitions are an important part of the public health milieu and thus subject to many of the same external pressures as public health organizations--including changes in required strategic orientation. Many funding agencies have shifted their funding agenda from program development to policy change. Thus, the Florida Prevention Research Center created the Community-Based Prevention Marketing for Policy Development framework to teach community coalitions how to apply social marketing to policy change. The dissertation research reported here was designed to explicate the framework's theory-of-change. The research question was: "What are the linkages and connections between CBPM inputs, activities, immediate outcomes, intermediate outcomes, and ultimate impacts?" The author implemented a case study design, with the case being a normative community coalition. The study adhered to a well-developed series of steps for system dynamics modeling. Results from model simulations show how gains in performance depend on a community coalition's initial culture and initial efficiency, and that only the most efficient coalitions may see benefits in coalition performance from implementing Community-Based Prevention Marketing for Policy Development. Theoretical implications for social marketers--e.g., real-world example of how to work `upstream'--and system dynamics modelers--e.g., application of generic structures--are discussed. Practical implications for the framework's developers--namely, the importance of managing the early expectations of framework adopters--are discussed as well.

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Libros sobre el tema "Marketing and public policy"

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Nair, Basskaran. Marketing Public Policy. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177.

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Lewa, Peter M. Managing the public role in a liberalised maize marketing environment in Kenya. Birmingham: International Development Department, School of Public Policy, University of Birmingham, 1998.

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Lindquist, Jay D. Shopper, buyer, and consumer behavior: Theory, marketing applications and public policy implications. 4th ed. Cincinnati, OH: Atomic Dog/Cengage Learning, 2009.

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United Nations. Research Institute for Social Development., ed. Liberalizing Tanzania's food trade: Public & private faces of urban marketing policy, 1939-1988. London: UNRISD, 1993.

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Das, Ojha Ghanshyam. Organisation & management of public distribution system. Delhi, India: Mittal Publications, 1987.

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Das, Ojha Ghanshyam. Organisation & management of public distribution system. Delhi, India: Mittal Publications, 1987.

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Rosemberg, Muriel. Le marketing urbain en question: Production d'espace et de discours dans quatre projets de villes. Paris: Anthropos, 2000.

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New York (State). Legislature. Assembly. Committee on Health. Public hearing on prescription drug marketing and purchasing reform the impact on accessability and affordability. New York, N.Y: En-De Reporting, 2008.

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New York (State). Legislature. Assembly. Committee on Health. Public hearing on prescription drug marketing and purchasing reform the impact on accessability and affordability. New York, N.Y: En-De Reporting, 2008.

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Health, New York (State) Legislature Assembly Committee on. Public hearing on prescription drug marketing and purchasing reform the impact on accessability and affordability. New York, N.Y: En-De Reporting, 2008.

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Capítulos de libros sobre el tema "Marketing and public policy"

1

Nair, Basskaran. "Social marketing." In Marketing Public Policy, 77–93. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-5.

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Nair, Basskaran. "Public policy dynamics." In Marketing Public Policy, 9–25. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-1.

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Nair, Basskaran. "Wicked problems and their application." In Marketing Public Policy, 26–41. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-2.

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Nair, Basskaran. "Institutions and political structures." In Marketing Public Policy, 42–58. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-3.

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Nair, Basskaran. "Agenda setting, framing and priming." In Marketing Public Policy, 61–76. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-4.

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Nair, Basskaran. "Activism, advocacy and public opinion." In Marketing Public Policy, 94–108. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-6.

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Nair, Basskaran. "New media are mainstream." In Marketing Public Policy, 109–24. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-7.

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Nair, Basskaran. "National interests and trade-offs." In Marketing Public Policy, 127–44. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-8.

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Nair, Basskaran. "Introduction." In Marketing Public Policy, 1–6. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9780203712177-9.

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Saad, Gad. "Evolution and Political Marketing." In Human Nature and Public Policy, 121–38. New York: Palgrave Macmillan US, 2003. http://dx.doi.org/10.1057/9781403982094_8.

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Actas de conferencias sobre el tema "Marketing and public policy"

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Awanis, Sandra, and Ahmad Daryanto. "AUTOMATED PAYMENT, FINANCIAL DECISION-MAKING AND A PUBLIC POLICY CONUNDRUM." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.05.01.02.

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"Enhancement of Creative Industries In Bandung City Through Cultural, Community, And Public Policy Approaches." In International Conference on Business, Marketing and Information System Management. International Centre of Economics, Humanities and Management, 2015. http://dx.doi.org/10.15242/icehm.ed1115032.

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Shtern, Faina. "Bridging the gap between research and marketing: private and public partnerships." In Health Care Technology Policy II: The Role of Technology in the Cost of Health Care: Providing the Solutions, edited by Warren S. Grundfest. SPIE, 1995. http://dx.doi.org/10.1117/12.225337.

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Sperry, Ben, and Curtis Morgan. "Case Study of Cluster Analysis in Intercity Passenger Rail Planning and Marketing." In 2011 Joint Rail Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/jrc2011-56025.

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Recent policy and regulatory initiatives have established new momentum for intercity passenger rail among planners, policymakers, and the general public. As a result, there is a great interest in developing new passenger rail lines and expanding existing routes in intercity corridors across the country. Moving forward, there exists a need to understand how current passenger rail services are being utilized, who is riding them, and what changes could be implemented to existing routes to attract ridership — as well as to document lessons learned from existing lines that can aid service development planning for newly proposed routes. In this paper, cluster analysis is applied to passenger survey data obtained in 2007 from riders of three Amtrak routes in the state of Michigan, USA. Cluster analysis is a multivariate data analysis method used extensively in marketing and customer profile research which seeks to identify similarities among potential customers that are not immediately evident using traditional grouping techniques. Data used in the formation of the passenger clusters include traveler alternatives to the passenger rail service and the importance of service attributes, on-board activities, and station amenities. These variables and other data from the passenger survey are then used to characterize the identified clusters in terms of what kinds of passengers are in each cluster and how these passengers benefit from the rail service. The passenger clusters are also analyzed for their potential response to service improvements such as reduced travel time, increased service frequencies, or improved intermodal connections. The findings of this case study can be applied in a number of activities related to intercity passenger rail service planning for existing as well as proposed routes. The findings provide valuable insight into the needs and preferences of current passengers and can be used to formulate strategies for equipment investments or the development of new on-board amenities. From a policy perspective, passengers’ preferences for alternative travel modes in the absence of the rail service reveal how the rail service supports intercity mobility for each of the clusters. Finally, from the cluster profile, potential strategies to attract new riders can be identified. The results show that clustering analysis methodology applied in this case study is a valuable tool for intercity passenger rail planning.

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Pekcan, Cemre. "The Importance of Cultural Diplomacy in Breaking the Perception of “China Threat”." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01658.

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Cultural diplomacy, which is accepted as a sub-branch of public diplomacy, is described as ‘the exchange of ideas, information, art, and other aspects of culture among nations and their peoples in order to foster mutual understanding’ by Milton C. Cummings. Although this term has been used in international relations for centuries, its acceptance as a theory is a relatively new concept. Cultural diplomacy, as a component of both public diplomacy and also Joseph Nye’s ‘soft power’, includes movies, music, dance, exhibitions, various education and exchange programs, literature and cultural programs. In today’s world, China, a super power with its growing economy, started to feature its soft power, public and cultural diplomacy to break the perception of ‘China threat’ theory which shortly claims that the rising power would eventually challenge the hegemon power and war will be inevitable. The aim of this study is to put forward Chinese efforts in promoting cultural diplomacy to break the perception of ‘China threat’ theory by analyzing the elements of China’s cultural diplomacy, which are basically; Confucius Institutes, marketing Chinese cultural products, series of cultural programs and foreign aid.  As the outcomes of the research, it is seen that against ‘China Threat’ theory, China clearly keeps emphasizing its peaceful development and wants to improve its image especially after 1989 Tinananmen Crackdown. Hence, as the most important elements of China’s cultural diplomacy; Confucius Institutes have been established throughout the world, Chinese cultural products are being marketed and Chinese foreign policy is becoming more transparent. 

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Kutik, Jan. "PUBLIC SECTOR, PUBLIC POLICY AND PUBLIC ADMINISTRATION." In SGEM 2014 Scientific SubConference on POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgemsocial2014/b23/s7.055.

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Hu, Preng-Nien. "Study on Governmental Policy Marketing Mechanism." In 2nd International Conference on Culture, Education and Economic Development of Modern Society (ICCESE 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccese-18.2018.231.

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Frankel, E. "Transportation and public policy." In Proceedings. The 7th International IEEE Conference on Intelligent Transportation Systems. IEEE, 2004. http://dx.doi.org/10.1109/itsc.2004.1398990.

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Stetsyunich, Yulia, Yulia Busheneva, and Andrey Zaytsev. "Framing public financial policy." In SPBPU IDE '19: International Scientific Conference on Innovations in Digital Economy 2019. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3372177.3373289.

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Muhadi, Muhadi, and Winda Lusia. "Analysis Of Marketing Strategy And Marketing Mix On New Patient Visit Of Specialistic Polyclinic." In The 2nd International Symposium of Public Health. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007508700370040.

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Informes sobre el tema "Marketing and public policy"

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McGowan, Dennis M. Marketing the Joint Naval Postgraduate School of Business and Public Policy and University of Maryland, Robert H. Smith School of Business, Defense Focused Masters in Business Administration To Active Duty Military Officers. Fort Belvoir, VA: Defense Technical Information Center, December 2004. http://dx.doi.org/10.21236/ada429314.

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Cutler, David. Public Policy for Health Care. Cambridge, MA: National Bureau of Economic Research, May 1996. http://dx.doi.org/10.3386/w5591.

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Bernheim, B. Douglas, and John Karl Scholz. Private Saving and Public Policy. Cambridge, MA: National Bureau of Economic Research, November 1992. http://dx.doi.org/10.3386/w4215.

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Morris, William. Utilizing Information Technology in Innovative Marketing Approaches for Public Transportation. Tampa, FL: University of South Florida, February 2010. http://dx.doi.org/10.5038/cutr-nctr-rr-2008-05.

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Correa, Patricia. Public debt, public debt markets and monetary policy in Colombia. Bogotá, Colombia: Banco de la República, May 2000. http://dx.doi.org/10.32468/be.147.

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Hult, Kristopher, and Tomas Philipson. Public Liabilities and Health Care Policy. Cambridge, MA: National Bureau of Economic Research, November 2012. http://dx.doi.org/10.3386/w18571.

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Rodgers, John, and Christy Hahn. Parkinson's Action Network Public Policy Forum. Fort Belvoir, VA: Defense Technical Information Center, December 2002. http://dx.doi.org/10.21236/ada411412.

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Zuhur, Sherifa D. Iraq, Women's Empowerment, and Public Policy. Fort Belvoir, VA: Defense Technical Information Center, December 2006. http://dx.doi.org/10.21236/ada460829.

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Young, Claud R., and Jr. Strengthening Foreign Policy Through Public Diplomacy. Fort Belvoir, VA: Defense Technical Information Center, March 2004. http://dx.doi.org/10.21236/ada424213.

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Goolsbee, Austan. Public Policy in an AI Economy. Cambridge, MA: National Bureau of Economic Research, May 2018. http://dx.doi.org/10.3386/w24653.

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