Libros sobre el tema "Marketing Management Case studies"
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Qian, Ke Tong. Case studies in marketing management. Hong Kong: Wen Hua, 1995.
Buscar texto completoShukla, Arvind V. Case studies in marketing management. New Delhi, India: Sarup & Sons, 2004.
Buscar texto completoJ, Parsons Leonard, and Jeannet Jean-Pierre, eds. Cases in marketing management. New York: Wiley, 1992.
Buscar texto completoCases in marketing management. 2nd ed. Wokingham, England: Addison-Wesley, 1995.
Buscar texto completoClow, Kenneth E. Cases in marketing management. Thousand Oaks, Calif: SAGE, 2012.
Buscar texto completoMoutinho, Luiz. Cases in marketing management. Wokingham, England: Addison-Wesley, 1989.
Buscar texto completoCravens, David W. Strategic marketing management cases. 4th ed. Homewood, IL: Irwin, 1993.
Buscar texto completoWorldwide casebook in marketing management. New Jersey: World Scientific, 2015.
Buscar texto completoKamran, Kashani, and Turpin Dominique, eds. Marketing management: An international perspective. New York: Palgrave, 2001.
Buscar texto completoBingham, Frank G. Business marketing management. Cincinnati, Ohio: South-Western College, 1995.
Buscar texto completoBingham, Frank G. Business marketing management. Lincolnwood, Ill., USA: NTC Business Books, 1998.
Buscar texto completoA, Quelch John, and Bartlett Christopher A. 1943-, eds. Global marketing management. 4th ed. Reading, Mass: Addison-Wesley, 1999.
Buscar texto completoDalrymple, Douglas J. Marketing management: Strategy and cases. 5th ed. New York: Wiley, 1990.
Buscar texto completoDalrymple, Douglas J. Marketing management: Strategy and cases. 4th ed. New York: J. Wiley, 1986.
Buscar texto completoW, Lamb Charles, and Crittenden Victoria Lynn, eds. Strategic marketing management cases. 7th ed. Boston, Mass: McGraw-Hill, 2002.
Buscar texto completoA, Quelch John, and Rangan V. Kasturi, eds. Marketing management: Text and cases. New York, N.Y: McGraw-Hill/Irwin, 2005.
Buscar texto completoQuelch, John A. Marketing management: Text and cases. Homewood, IL: Irwin, 1993.
Buscar texto completoDimgba, Igwe, ed. Nigeria's marketing memoirs: 50 case studies. Lagos, Nigeria: McDee Communications Ltd., 2005.
Buscar texto completoMarketing Management Cases: Planning and Executing Marketing Strategy. 4th ed. New York: Macmillan, 1986.
Buscar texto completoBernhardt, Kenneth L. Cases in marketing management. 7th ed. Chicago: Irwin, 1997.
Buscar texto completo1943-, Kinnear Thomas C., ed. Cases in marketing management. 6th ed. Burr Ridge, IL: Irwin, 1994.
Buscar texto completoBernhardt, Kenneth L. Cases in marketing management. 3rd ed. Plano, Tex: Business Publications, 1985.
Buscar texto completoBernhardt, Kenneth L. Cases in marketing management. 5th ed. Homewood, IL: Irwin, 1991.
Buscar texto completoCravens, David W. Strategic marketing management cases and applications. 3rd ed. Homewood, IL: Irwin, 1990.
Buscar texto completoGagnon, Philippe, and Parissa Haghirian. Case studies in Japanese management. Singapore: World Scientific, 2011.
Buscar texto completoBonoma, Thomas V. Marketing management: Text and cases. Homewood, IL: Irwin, 1990.
Buscar texto completo1942-, Stevens Robert E., and Wrenn Bruce, eds. Marketing management: Text and cases. New York: Best Business Books, an imprint of The Haworth Press, 2005.
Buscar texto completoM, Cunningham Isabella C., ed. Advertising and marketing communication management. Forth Worth: Dryden Press, 1993.
Buscar texto completoLuck, David Johnston. Marketing strategy and plans. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1985.
Buscar texto completoLuck, David J. Marketing strategyand plans. 3rd ed. Englewood Cliffs, N.J: Prentice Hall, 1989.
Buscar texto completoBlackwell, Roger D. Cases in marketing management and strategy. Chicago: Dryden Press, 1985.
Buscar texto completoC, Burns Alvin, and Cravens David W, eds. Readings and cases in marketing management. Homewood, Ill: Irwin, 1987.
Buscar texto completoManagement Development Centre of Hong Kong., ed. Hong Kong management: Cases in marketing. Hong Kong: The Chinese University Press, 1996.
Buscar texto completoAbratt, Russell. Marketing management: SA cases and readings. Durban: Butterworths, 1987.
Buscar texto completoA, Quelch John, Kashani Kamran, and Vandermerwe Sandra, eds. Cases in European marketing management. Burr Ridge, Ill: Irwin, 1994.
Buscar texto completoG, Brown Lew, ed. Cases in strategic marketing. Upper Saddle River, NJ: Prentice Hall, 2000.
Buscar texto completoLamb, Charles W. Marketing cases. Instructor's manual. 3rd ed. Boston: Houghton Mifflin, 1987.
Buscar texto completoH, Donnelly James, ed. Marketing management: Knowledge and skills. 9th ed. Boston: McGraw-Hill Irwin, 2009.
Buscar texto completoPeter, J. Paul. Marketing management: Knowledge and skills. 7th ed. Boston, Mass: McGraw-Hill, 2004.
Buscar texto completoPeter, J. Paul. Marketing management: Knowledge and skills. 5th ed. Boston, Mass: Irwin/McGraw-Hill, 1998.
Buscar texto completoJeannet, Jean-Pierre. International marketing management: Strategies and cases. Boston: Houghton Mifflin, 1988.
Buscar texto completo1933-, Buzzell Robert D., and Quelch John A, eds. Multinational marketing management: Cases and readings. Reading, Mass: Addison-Wesley, 1988.
Buscar texto completoOnah, Julius O. Cases in maketing & management. Enugu, Nigeria: Africa Kaketing Development Foundation (AMDEF), 2008.
Buscar texto completoR, Warshaw Martin, Taylor James R. 1938-, and Rewoldt Stewart Henry 1922-, eds. Introduction to marketing management: Text and cases. 5th ed. Homewood, Ill: R.D. Irwin, 1985.
Buscar texto completo1929-, Dodge H. Robert, and Zikmund William G, eds. A Collection of cases in marketing management. 2nd ed. St. Paul: West Pub. Co., 1987.
Buscar texto completoDalrymple, Douglas J. Marketing management: Strategy and cases. 5th ed. New York: Wiley, 1990.
Buscar texto completoGupta, S. L., and R. K. Suri. Case Studies in Marketing Management. Pentagon Press, 2007.
Buscar texto completoDalrymple, Douglas J. Marketing Management. 7th ed. John Wiley & Sons Inc, 2003.
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