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Artículos de revistas sobre el tema "Marketing Management Case studies"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 27 de julio de 2024

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1

Sigala, Marianna. "eTourism Case Studies: Management and Marketing Issues." Tourism Management 30, no. 6 (December 2009): 934–35. http://dx.doi.org/10.1016/j.tourman.2008.11.010.

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Summerfield, Paul J. "Relationship marketing: Two case studies." International Journal of Nonprofit and Voluntary Sector Marketing 3, no. 3 (August 1998): 255–59. http://dx.doi.org/10.1002/nvsm.6090030310.

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Maxwell, James R. "Techniques And Strategies For Use Of Case Studies In Marketing Management And Strategic Marketing Management Courses." Journal of Business Case Studies (JBCS) 2, no. 1 (July 6, 2011): 1. http://dx.doi.org/10.19030/jbcs.v2i1.4874.

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Marketing case studies provide context for analysis and decision-making designs in different business situations, companies, and industries. In most marketing courses, students use cases about actual companies to practice strategic marketing analysis and to gain some experience in the tasks of crafting and implementing marketing strategy. A case sets forth, in factual manner, the events and organizational circumstances surrounding a particular marketing managerial situation. The purpose of this paper is to look at why case studies are used, problems using them and recommendations using standar

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Simpson, Mike, Nick Taylor, and Joanne Padmore. "Marketing in supported employment enterprises – Part 1: case studies." Journal of Small Business and Enterprise Development 8, no. 3 (September 1, 2001): 233–44. http://dx.doi.org/10.1108/eum0000000006823.

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Supported employment enterprises (SEEs) are commercial enterprises that provide meaningful, gainful employment, training and development opportunities for people with a disability. Hence, SEEs are run specifically to provide employment. SEEs, with the exception of Remploy, represent a unique sector of SMEs owned and run by local authorities and charities. The Supported Employment Procurement and Consultancy Service (SEPACS) provides SEEs with per capita funding for disabled employees, capital grants for premises and equipment, grants for marketing research, business advice and performance moni

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Glazer, Rashi. "Some observations on case studies inJournal of Interactive Marketing." Journal of Interactive Marketing 13, no. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.0.co;2-l.

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Mukherjee, Jaydeep. "Using New Case Studies for Evaluation of Marketing Student’s Academic Performance." Vision: The Journal of Business Perspective 22, no. 1 (January 30, 2018): 61–67. http://dx.doi.org/10.1177/0972262917750246.

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Case method has been a popular pedagogy in management education. It is a preferred evaluation tool which is inherently subjective in nature. This article compares the results of case-based evaluation in marketing discipline, in announced and unannounced settings, for full-time and part-time management programmes and discusses its implications. The data were collected from the formal evaluation made by a faculty of an Association of MBAs (AMBA) accredited management institute of India. The results suggests that for full-time residential MBA programmes, use of relative marks for grading each com

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Hamed, Sara. "Habiba Community: brand management for a family business." Emerald Emerging Markets Case Studies 9, no. 2 (September 19, 2019): 1–20. http://dx.doi.org/10.1108/eemcs-01-2019-0003.

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Learning outcomes Marketing and brand management examples used in classes usually revolve around publicly traded corporations. Students are expected to learn how to deal with branding problems that can arise in new types of organizations as family businesses. Case overview/synopsis The case study discusses a brand identity and brand management problem facing the Founder of Habiba Community, Maged El Said. Habiba Community is an initiative focusing on sustainability and giving back to community. Many foundations were established under Habiba Community, such as its beach lodge, organic farm and

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Exprúa, José, Mateo Lesizza, and Lucienne Rodríguez. "Compañía Cervecera de Nicaragua case studies (A) and (B): Branding and adaptive management." Journal of Business Research 69, no. 10 (October 2016): 4477–83. http://dx.doi.org/10.1016/j.jbusres.2016.03.012.

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Sztangret, Izabela Barbara. "The marketing value creation in the waste management sector – multi-conceptual business model." SHS Web of Conferences 73 (2020): 01028. http://dx.doi.org/10.1051/shsconf/20207301028.

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The concept of marketing value occurred interesting due to a result of the process of transformation of traditional business relationships into specific type of cooperation of enterprises to create multivalued for demanding customers. It also concerns studied companies of the sector of waste collection and recycling, as well as their partners and customers. In the studied case, marketing value is created by enterprises, their cooperants and customers for the purpose of further satisfaction of target market need, in at least three-spherical business model. This model often has multi-concept, or

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Glazer, Rashi. "Some observations on case studies in Journal of Interactive Marketing." Journal of Interactive Marketing 13, no. 2 (1999): 2–3. http://dx.doi.org/10.1002/(sici)1520-6653(199921)13:2<2::aid-dir1>3.3.co;2-c.

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Hooker, Neal H., and Julie A. Caswell. "Two Case Studies of Food Quality Management Systems." Journal of International Food & Agribusiness Marketing 11, no. 1 (May 10, 2000): 57–71. http://dx.doi.org/10.1300/j047v11n01_04.

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Kulmala, Harri I. "Developing cost management in customer–supplier relationships: three case studies." Journal of Purchasing and Supply Management 10, no. 2 (March 2004): 65–77. http://dx.doi.org/10.1016/j.pursup.2004.02.003.

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Pitt, Leyland F., and Michael J. Page. "Grading and Feedback of Marketing Management Case Studies: The Elegant and Warm Approach." Marketing Education Review 16, no. 1 (March 2006): 59–62. http://dx.doi.org/10.1080/10528008.2006.11488939.

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El-Omari, Hussein Abdulla. "Marketing information, management and use: the case of Saudi Arabia." Journal of Islamic Marketing 10, no. 2 (June 10, 2019): 653–72. http://dx.doi.org/10.1108/jima-06-2017-0071.

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Purpose Obtaining, managing and using proper marketing information are considered an important strategic issue that cannot be ignored in the light of stiffening competition locally and internationally. Therefore, the purpose of this study is to examine the level of importance attached by Saudi industrial organizations to good management and use of quality marketing information. Design/methodology/approach A questionnaire method was used to collect the required data. Using a self-distributed method, the questionnaire was provided to top management levels of 80 companies from different industria

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Lefebvre, Jean M., and Michael Gendron. "Teaching Case: New Product Development And Pre-Launch Plans For Tickets Sales, Inc." Journal of Business Case Studies (JBCS) 8, no. 1 (December 22, 2011): 37–50. http://dx.doi.org/10.19030/jbcs.v8i1.6737.

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Ticket Sales, Inc (TSI) [1] is a startup business that has received seed funding. TSI is using the seed funding to perform a number of feasibility studies that will enable it to seek first-round venture capital. TSI has already performed a technology feasibility study and a marketing feasibility study, including a 5-year total cost of ownership pro forma budget. Outside consultants were retained to perform the studies. The case presents the Marketing Analysis and Feasibility Study performed by Big Apple Marketing. The TSI management team desires a second opinion concerning the work of Big Appl

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Laksamana Khaidir K.N and Muhammad Irwan Padli Nasution. "USE OF DIGITAL MARKETING INFORMATION TECHNOLOGY IN MARKETING AGRICULTURAL PRODUCTS." JURNAL EKONOMI BISNIS DAN MANAJEMEN 2, no. 1 (January 1, 2024): 47–57. http://dx.doi.org/10.59024/jise.v2i1.542.

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This research explores the utilization of information technology, particularly digital marketing, in the marketing of agricultural products. Focusing on Wonotulus Village in Purworejo Regency, Indonesia, the study addresses challenges faced by millennial farmers due to lengthy distribution chains and dependence on middlemen, proposing online marketing strategies as a solution. Through in-depth references and case studies in various villages, the research emphasizes the impact of digital marketing on farmers' bargaining positions, market access, and income growth. The implementation of training

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Sharma, Anuj, A. K. Dey, and Prerna Karwa. "Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC)." Emerald Emerging Markets Case Studies 2, no. 1 (March 9, 2012): 1–11. http://dx.doi.org/10.1108/20450621211214469.

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Subject area International marketing/export marketing. Study level/applicability This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used for management development programmes concerning practising managers. Case overview The case is based on export marketing strategy with special focus on developing strong buyer (customer) relationships and the associated challenges of a trading company, The Handicrafts and Handlooms Exports Corporation of India Ltd (HHEC). The corporation primaril

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Patterson, Paul. "Bringing a Client Focus to International Marketing: A Change Management Case Study." Journal of Management & Organization 6, no. 2 (March 2000): 44–55. http://dx.doi.org/10.1017/s1833367200005411.

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AbstractConsumers the world over are becoming more homogeneous thanks to the unifying forces of travel, media, technology, information transfer and the like. Furthermore, today customers have higher expectations than ever before regarding the quality of service they should receive from a wide range of service organisations (professional as well as non-professional). As customers are increasingly exposed to world best practice in a wide range of service industries, expectations spiral upwards. Slow, discourteous, unresponsive and unprofessional service will no longer be tolerated - but especial

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Patterson, Paul. "Bringing a Client Focus to International Marketing: A Change Management Case Study." Journal of the Australian and New Zealand Academy of Management 6, no. 2 (March 2000): 44–55. http://dx.doi.org/10.5172/jmo.2000.6.2.44.

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AbstractConsumers the world over are becoming more homogeneous thanks to the unifying forces of travel, media, technology, information transfer and the like. Furthermore, today customers have higher expectations than ever before regarding the quality of service they should receive from a wide range of service organisations (professional as well as non-professional). As customers are increasingly exposed to world best practice in a wide range of service industries, expectations spiral upwards. Slow, discourteous, unresponsive and unprofessional service will no longer be tolerated - but especial

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Lazorenko, Valeriia, Liudmyla Saher, and Adam Jasnikowski. "Web management as a marketing management determinant: case for pharmaceutical enterprises." Health Economics and Management Review 2, no. 2 (2021): 105–14. http://dx.doi.org/10.21272/hem.2021.2-10.

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Nowadays, the online business is fast-growing since it is convenient, more profitable, and less energy-consuming. The changing consumers’ needs force companies and organizations to adjust and modernize their marketing strategies. The authors emphasized that Internet advertising channels would overcome the traditional ones. Therefore, it is relevant to consider the latest trends in e-commerce to provide effective advertising campaigns. This study aims to conduct the competitive analysis of Ukrainian veterinary enterprises’ websites as one of the key marketing management determinants. The study

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Hoang, Dong, Cathy Barnes, and Olga Munroe. "Management of traditional retail markets in the UK: comparative case studies." International Journal of Retail & Distribution Management 47, no. 5 (May 13, 2019): 530–51. http://dx.doi.org/10.1108/ijrdm-04-2018-0079.

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Purpose The purpose of this paper is to examine the current state of the management of traditional retail markets (TRM) in the UK. TRM are indoor and outdoor markets located in town and city centres across the UK, selling food, household goods, clothing and the like. Design/methodology/approach The paper employs a comparative analysis approach of multiple cases using an analytical framework drawn from place management and retail business management literature. The study investigates 11 retail markets in the UK, including 7 run by Local Councils, 2 privately run and 2 operated by Charity Trusts

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Franco, Mário. "Networking as a marketing tool in small companies: a random and informal approach." Journal of Business Strategy 39, no. 2 (April 16, 2018): 47–55. http://dx.doi.org/10.1108/jbs-02-2017-0020.

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Purpose The purpose of this paper is to identify and analyse the particularities of marketing in small and medium-sized enterprises (SME), to try to understand how networking can influence the marketing activities implemented in this firm segment. Design/methodology/approach For this purpose, the author decided on a qualitative approach and performed exploratory case studies of four SMEs in Portugal. Findings The results obtained show that the owners/managers of the SMEs studied here recognize the importance of marketing and networking, but have not yet implemented them in a structured way. In

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Kalogiannidis, Stavros Ioannis. "The Effects of Total Quality Management Practices and Marketing on Performance of SMEs. A Case of Selected Manufacturing Industries, Greece." Business Management and Strategy 12, no. 1 (January 6, 2021): 48. http://dx.doi.org/10.5296/bms.v12i1.17995.

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Most global studies have to a greater extent underscored the importance of Total quality management practices and some marketing aspects concerning organizational performance. Most studies have focused on establishing the level to which TQM practices influence customer satisfaction and not the whole organization. There is also little evidence on how marketing practices influence organizational performance. This study therefore seeks to assess the impact of Total Quality management practices and marketing on organizational performance. Data was collected from a sample size of 289 respondents wh

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Pane Haden, Stephanie S., Courtney R. Kernek, and Leslie A. Toombs. "The entrepreneurial marketing of Trumpet Records." Journal of Research in Marketing and Entrepreneurship 18, no. 1 (July 11, 2016): 109–26. http://dx.doi.org/10.1108/jrme-04-2015-0026.

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Purpose Definitions of entrepreneurial marketing (EM) abound. Unfortunately, a consensus definition and a unified description of the construct still eludes scholars in the field, as multiple frameworks of EM have been proposed without agreement on which is the most valid and what variables are critical to an EM framework. The purpose of this paper is to provide a more comprehensive definition and framework of EM. Design/methodology/approach Following a review of the extant literature pertaining to EM, as well as a brief review of the relevant literature regarding entrepreneurship in general, t

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Mujib, Abdul. "Sharia Hotel Marketing Management: Case Study at Sofyan Grand Kalimas Hotel and Namira Hotel in Surabaya, East Java, Indonesia." Asian Journal of Advanced Research and Reports 17, no. 12 (December 7, 2023): 102–7. http://dx.doi.org/10.9734/ajarr/2023/v17i12589.

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Currently, the halal tourism business through sharia hotels is increasingly vibrant in the era of globalization in line with the large demand for domestic and foreign halal tourism markets. Islamic marketing is an important part in developing the halal industry in the hotel sector, in addition to sharia compliance in sharia hotels. The purpose of this research is to analyze sharia hotel marketing management: case studies at the Sofyan Grand Kalimas Hotel and Namira Hotel in Surabaya, East Java, Indonesia. This research uses a case study approach with a descriptive qualitative research type. Th

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Rukuižienė, Rasa. "Formalization of brand marketing management in the food industry." Annals of Marketing Management and Economics 3, no. 2 (December 31, 2017): 89–99. http://dx.doi.org/10.22630/amme.2017.3.2.20.

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The article helps to identify interrelated factors of the formalization of brand marketing management using applied strategic marketing tools. The brand marketing management framework is constructed on the market research results – new marketing mix. Consequently, valuable brands and new food products are more successful in market at the lowest costs under more intensive promotional activity. Customers always fix their choice at an advantage in consumption of new brands with (in)tangible attributies – quality, use convenience, time savings, image or variety by personal experience. Producers tr

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Martin, Claude R. "Ethical Advertising Research Standards: Three Case Studies." Journal of Advertising 23, no. 3 (September 1994): 17–29. http://dx.doi.org/10.1080/00913367.1994.10673447.

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Avhad, Nikhil Dattatray. "Leveraging Perspective Management in Marketing Strategy: A Comprehensive Analysis." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (May 22, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem34171.

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This research paper delves into the pivotal role of perspective management in shaping effective marketing strategies. In today's dynamic business environment, where consumer behaviors and preferences constantly evolve, understanding and influencing perspectives is essential for sustainable market success. This study adopts a comprehensive approach to analyze the interplay between perspective management and marketing strategy, drawing insights from various disciplines such as psychology, sociology, and marketing. Key aspects explored include the influence of cognitive biases, cultural differenc

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Ravi, Saravanan, and Sundara Rajan Cholapandiyapuram Rajasekaran. "A Perspective of Digital Marketing in Rural Areas: a Literature Review." International Journal of Professional Business Review 8, no. 4 (March 29, 2023): e01388. http://dx.doi.org/10.26668/businessreview/2023.v8i4.1388.

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Purpose: The aim of this study is to find users who are willing to use digital marketing over traditional marketing. Theoretical framework: The article is portraited various research which includes quantitative, and qualitative analyses and case studies available in various databases like a web of science, Scopus is illustrated for a better understanding of the topic Design/methodology/approach: This paper wants to find out what makes people want to use digital marketing tools for further study. According to the author's previous research, factors that affect digital marketing are attitude, tr

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Vukosav, Svetlana, Petar Sadžakov, Slobodan Čerović, and Vuk Garača. "Strategic marketing planning: Case study hostels in Novi Sad." Marketing 51, no. 3 (2020): 188–99. http://dx.doi.org/10.5937/markt2003188v.

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Novi Sad as the European Youth Capital for 2019 and the European Capital of Culture for 2021, with a large number of world-renowned manifestations, becomes a city tourist destination for young people who are mostly users of this type of accommodation, which indicates that hostels have great significance in the development of tourism in Novi Sad. Hostels have only recently been introduced as a term in legal acts in the hospitality which is the result of adjusting to the needs of the market, which has shown a great interest in this type of accommodation in our area, and therefore caused the open

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Hershey, Lewis, and Steven Walker. "Using the CPPD Method of Analysis for Teaching Case Studies in the Marketing Management Class." Marketing Education Review 16, no. 2 (July 2006): 45–57. http://dx.doi.org/10.1080/10528008.2006.11488959.

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Isaías, Pedro, Luisa Cagica Carvalho, Nildo Cassundé Junior, and Fernanda Roda Cassundé. "e-Business management assessment: framework proposal through case study analysis." Journal of Information, Communication and Ethics in Society 18, no. 2 (November 23, 2019): 237–54. http://dx.doi.org/10.1108/jices-09-2019-0107.

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Purpose The purpose of this paper is to propose an e-business assessment framework for organizations that aim to enhance the effectiveness of their online presence and maximize the benefits that result from it. The framework is based on three main pillars derived from the academic literature research: e-marketing strategies, customer relationship management (CRM) strategies and business model strategies. Design/methodology/approach This paper reviews the literature from e-Marketing, CRM and business model strategies, leading to the generation of an e-Business assessment framework. Second, it t

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MacMillan, Amy. "New Product Launch For Eagle Brand: Marketing Management Case Study – A And B." Journal of Business Case Studies (JBCS) 12, no. 4 (October 3, 2016): 177–98. http://dx.doi.org/10.19030/jbcs.v12i4.9795.

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This two-part case study provides a realistic, thought-provoking, and mildly entertaining venture into the world of new product launches. Structured questions are posed at the end of each case, with suspense and information building from Case A to B.Case A asks whether and how to champion a new product launch internally, while Case B additionally explores how to sell the idea externally with a marketing plan. Both case studies are intended for undergraduate marketing or management classes.Ambitious, young Abbie MacFeldon joined a consumer packaged goods company as Brand Manager of its biggest

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Lee, Jeongmin, Goeun Jang, Seunghee Jin, Chaeyun Hwang, and Sokhee P. Jung. "Measures to Create an Eco-friendly Business Management Environment through Greenwashing Case analysis." Journal of Korean Society of Environmental Engineers 45, no. 10 (October 31, 2023): 441–57. http://dx.doi.org/10.4491/ksee.2023.45.10.441.

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As environmental problems such as climate and resource depletion are seriously occurring worldwide, the climate crisis and environmental problems are drawing attention throughout society. Reflecting this reality, an increasing number of ESG management companies are promoting environmentally friendly products and conducting eco-friendly marketing to secure corporate competitiveness. Unfortunately, however, greenwashing marketing by companies that exploit society's preference for eco-friendly companies is also rapidly increasing. Greenwashing refers to camouflage environmentalism that is not act

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Smith, Alan D., and O. Felix Offodile. "Data Collection Automation and Total Quality Management: Case Studies in the Health-Service Industry." Health Marketing Quarterly 25, no. 3 (August 22, 2008): 217–40. http://dx.doi.org/10.1080/07359680802081811.

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Dwiwijaya, Kadek Agus. "E-Business and Digital Marketing: Integrating Management Information Systems for Competitive Advantage." Global International Journal of Innovative Research 2, no. 6 (May 22, 2024): 1056–67. http://dx.doi.org/10.59613/global.v2i6.175.

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This article discusses the integration of e-business and digital marketing with Management Information Systems (MIS) to gain competitive advantage. Using qualitative methods, literature studies and library research, this article analyzes various literature and case studies regarding the application of SIM in e-business and digital marketing strategies. This research found that integration between e-business, digital marketing, and MIS can increase operational efficiency, strengthen relationships with customers, and optimize data-based decision making. Additionally, this article identifies seve

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Lindgreen, Adam, Roger Palmer, and Jacques Trienekens. "Relationships within the supply chain: A case study." Journal on Chain and Network Science 5, no. 2 (December 1, 2005): 85–99. http://dx.doi.org/10.3920/jcns2005.x058.

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In an effort to clarify and reconcile different perspectives of transactional and relational marketing practices the 'Contemporary Marketing Practice' (CMP) group developed a classification scheme of marketing practices. Research by the CMP group identifies that in any particular context there are multiple exchange paradigms present. That is, different combinations of marketing practices are possible. The food supply chain is characterized by highly interdependent partnerships and a span of relationship types (Hogarth-Scott, 1999). The aim of this study is to compare and contrast transactional

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Wijaya, Hadi. "Impact of Digital Marketing And Intellectual Capital On Business Performance (Case Study Of SMEs In Depok City, West Java)." Best Journal of Administration and Management 2, no. 4 (May 29, 2024): 183–89. http://dx.doi.org/10.56403/bejam.v2i4.186.

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This study explores the impact of digital marketing and intellectual capital on the business performance of SMEs in Depok City. Using a quantitative approach, this research analyzes data obtained from 100 respondents through online questionnaires. The results of multiple linear regression analysis indicate that both digital marketing and intellectual capital have a significant influence on business performance. Digital marketing, measured through variables such as interactivity, site design, cost/transaction, and incentive programs, has been proven to increase customer engagement and online tr

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Getz, Donald, Tommy Andersson, and Mia Larson. "Festival Stakeholder Roles: Concepts and Case Studies." Event Management 10, no. 2 (April 1, 2006): 103–22. http://dx.doi.org/10.3727/152599507780676689.

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Conner, David, and Anusuya Rangarajan. "Production Costs of Organic Vegetable Farms: Two Case Studies from Pennsylvania." HortTechnology 19, no. 1 (January 2009): 193–99. http://dx.doi.org/10.21273/hortsci.19.1.193.

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The market premiums that currently exist for many organic crops are an attractive incentive for conventional growers considering the transition to organic practices. Before making this decision, there is a need to better understand the production costs of these systems. While many factors, such as crop rotation, soil type, and marketing, influence cropping decisions, production costs are vital information for production and pricing decisions. This research evaluated crop budgets from two Pennsylvania organic farms as case studies. A critical component of these budgets was the calculation of co

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Conner, David, and Anusuya Rangarajan. "Production Costs of Organic Vegetable Farms: Two Case Studies from Pennsylvania." HortTechnology 19, no. 1 (January 2009): 193–99. http://dx.doi.org/10.21273/horttech.19.1.193.

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The market premiums that currently exist for many organic crops are an attractive incentive for conventional growers considering the transition to organic practices. Before making this decision, there is a need to better understand the production costs of these systems. While many factors, such as crop rotation, soil type, and marketing, influence cropping decisions, production costs are vital information for production and pricing decisions. This research evaluated crop budgets from two Pennsylvania organic farms as case studies. A critical component of these budgets was the calculation of co

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Ramnani, Shweta. "Revolutionising Conventional Marketing with AI: Leveraging Machine Learning for Marketing." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 01 (January 30, 2024): 1–13. http://dx.doi.org/10.55041/ijsrem28481.

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Amidst an age characterized by rapid technological progress, this research paper investigates the revolutionary capacity of artificial intelligence (AI) and machine learning (ML) to alter traditional marketing methodologies fundamentally. In order to address the drawbacks of conventional marketing methods, this article develops a theoretical framework that emphasizes the critical importance of machine learning algorithms, such as supervised, unsupervised, and reinforcement learning, and AI customer relationship management (ACRM). The research explores pragmatic approaches, including meta-analy

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Nozieres-Petit, Marie-Odile, and Charles-Henri Moulin. "The Management of Lamb Heterogeneity is a Tool for Farmers’ Marketing Strategies." Animals 11, no. 2 (February 20, 2021): 551. http://dx.doi.org/10.3390/ani11020551.

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The technical processes used in sheep farming systems are elaborate and difficult to control. The result is a certain heterogeneity in marketed lambs. The aim of this study was to understand how farmers use their practices and modes of marketing to manage and exploit this heterogeneity. We analyzed livestock farming systems in Languedoc-Roussillon (South of France) through eight case studies. We characterize the heterogeneity of lambs during their growth and sale and how the farmers cope with this. Our analysis shows how this heterogeneity, whether intentionally created or merely endured, can

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Andersen, Poul Houman, Anna Dubois, and Frida Lind. "Process validation: coping with three dilemmas in process-based single-case research." Journal of Business & Industrial Marketing 33, no. 4 (May 8, 2018): 539–49. http://dx.doi.org/10.1108/jbim-07-2016-0152.

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Purpose Recent research suggests that the interest in process-based single-case studies is increasing in business-to-business (B2B) marketing. This paper aims to discuss research validity issues and dilemmas encountered by process-based single-case researchers in B2B marketing. Design/methodology/approach This is a methodology paper that builds on an integration of experiences, ideas and literature. Findings In the paper, three dilemmas are suggested that researchers need to deal with in process-based single-case research. These relate to the casing process: crafting the case, communicating th

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45

Kafandaris, Stelios, C. B. Tilanus, O. B. De Gans, and J. K. Lenstra. "Quantitative Methods in Management: Case Studies of Failures and Successes." Journal of the Operational Research Society 37, no. 11 (November 1986): 1102. http://dx.doi.org/10.2307/2582700.

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46

Kafandaris, Stelios. "Quantitative Methods in Management: Case Studies of Failures and Successes." Journal of the Operational Research Society 37, no. 11 (November 1986): 1102–3. http://dx.doi.org/10.1057/jors.1986.193.

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47

Sopanah, Ana, Zahir Rusyad, and Zulkarnain Zulkarnain. "Optimizing Small Business Management through Collaborative Training and Education in Business Applications." TGO Journal of Community Development 1, no. 2 (September 2, 2023): 45–50. http://dx.doi.org/10.56070/jcd.2023.008.

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The purpose of this activity is to empower MSMEs and prospective MSMEs in the Malang City, Malang Regency and Batu City areas with knowledge and skills in digital marketing, so that they can increase the visibility, sales and growth of their business in the rapidly growing digital era. . The methods used in this digital marketing workshop include in-depth presentations by experienced facilitators, interactive discussions to share experiences and understanding, as well as practical exercises to apply concepts in real situations. Apart from that, there are also case analysis sessions, self-studi

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48

Payne, Adrian, and Pennie Frow. "Developing superior value propositions: a strategic marketing imperative." Journal of Service Management 25, no. 2 (April 14, 2014): 213–27. http://dx.doi.org/10.1108/josm-01-2014-0036.

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Purpose – Scholars identify the value proposition as representing the essence of strategy and the firm's single most important organizing principle. However, research suggests less than 10 per cent of companies formally develop value propositions. The purpose of this paper is to undertake case study research investigating the process by which leading companies develop their value propositions. Design/methodology/approach – The research identifies that the financial services and telecommunications vertical markets are viewed as the highly sophisticated industry sectors in terms of customer mana

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Opute, Abdullah Promise, and Nnamdi O. Madichie. "Accounting-marketing integration dimensions and antecedents: insights from a frontier market." Journal of Business & Industrial Marketing 32, no. 8 (October 2, 2017): 1144–58. http://dx.doi.org/10.1108/jbim-10-2016-0246.

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Purpose This paper aims to evaluate the working relationship between accounting and marketing, exploring the nature and antecedents of their integration and consequences on firm performance. Design/methodology/approach The methodological approach in this study is twofold. First, a review of literature is used to identify core antecedents in the body of literature. Subsequently, four exploratory case studies were used in examining the antecedents of accounting–marketing integration from a frontier market perspective. Findings This study identifies information sharing and involvement as core ele

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Kärreman, Dan, and Anna Rylander. "Managing Meaning through Branding — the Case of a Consulting Firm." Organization Studies 29, no. 1 (January 2008): 103–25. http://dx.doi.org/10.1177/0170840607084573.

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The current interest in organizational culture, identity, image and reputation and in organizational discourse points towards the pressure on contemporary organizations to focus attention on the symbolic dimensions of their activities. The phenomenon of branding, while originally portrayed as a marketing tool, can also be understood as an exercise in management of meaning. Branding does not only inform external stakeholders, such as customers and investors, about the values of the organization. It also potentially instructs and directs organizational members. In this sense, branding can be vie

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