Bibliografías temáticas / Marketing social

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Literatura académica sobre el tema "Marketing social"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 26 de julio de 2025

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Artículos de revistas sobre el tema "Marketing social"

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Andreasen, Alan R. "Marketing Social Marketing in the Social Change Marketplace." Journal of Public Policy & Marketing 21, no. 1 (2002): 3–13. http://dx.doi.org/10.1509/jppm.21.1.3.17602.

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Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing's share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for academics and the American Marketing Association.
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Wood, Matthew. "Marketing social marketing." Journal of Social Marketing 2, no. 2 (2012): 94–102. http://dx.doi.org/10.1108/20426761211243937.

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Shukla, Rishi, and Dr Vivek Agarwal. "Social Media Marketing." International Journal of Research Publication and Reviews 5, no. 4 (2024): 8949–53. http://dx.doi.org/10.55248/gengpi.5.0424.1111.

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Hastings, Gerard, and Kathryn Angus. "When is social marketing not social marketing?" Journal of Social Marketing 1, no. 1 (2011): 45–53. http://dx.doi.org/10.1108/20426761111104428.

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Kreutzer, Ralf T. "Social-Media-Guidelines – damit Social-Media-Marketing überzeugen kann." Der Betriebswirt: Volume 52, Issue 3 52, no. 3 (2011): 15–21. http://dx.doi.org/10.3790/dbw.52.3.15.

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Social-Media-Marketing wird von vielen Unternehmen inzwischen als „notwendiges Muss“ angesehen, auch wenn heute noch kein genereller Konsens darüber besteht, was sich unter Social-Media-Marketing verbirgt. Deshalb werden zunächst die Inhalte der sogenannten „sozialen Medien“ wie auch des Social-Media-Marketings definiert und in ihrer Relevanz für Unternehmen verdeutlicht. Daran schließt sich die Fragestellung an, durch welche Guidelines ein Unternehmensengagement flankiert werden sollte, um durch Social-Media-Marketing erfolgreich zu handeln. Die Präsentation eines Social-Media-Hauses als Entw
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Olivera Carhuaz, E. S., and V. M. Pulido Capurro. "Social marketing: its importance in social problem solving." Revista Científica de la UCSA 5, no. 2 (2018): 26–35. http://dx.doi.org/10.18004/ucsa/2409-8752/2018.005(02)026-035.

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Burchell, Kevin, Ruth Rettie, and Kavita Patel. "Marketing social norms: Social marketing and the ‘social norm approach’." Journal of Consumer Behaviour 12, no. 1 (2012): 1–9. http://dx.doi.org/10.1002/cb.1395.

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Caris, Rozenn, Dominique Besnard, Hervé Chambrin, et al. "Social marketing." VST - Vie sociale et traitements N° 154, no. 2 (2022): 3–4. http://dx.doi.org/10.3917/vst.154.0003.

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Mathiyazhagan, T., Jagjyot Kaur, J. K. Das, and M. Ravindhar. "Social Marketing." International Journal of Social Sciences 3, no. 1 (2014): 69. http://dx.doi.org/10.5958/j.2321-5771.3.1.007.

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Camargo, Eleida P., Luciane BC Carvalho, Rodrigo De Freitas, Welton Lopes, Lucila BF Prado, and Gilmar F. Prado. "Marketing Social." Revista Neurociências 19, no. 2 (2001): 200–209. http://dx.doi.org/10.4181/rnc.2010.05ip.09.

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Objetivo. Este estudo tem por finalidade caracterizar o paciente do Ambulatório Neuro-Sono da Unifesp, identificando suas principais demandas e variáveis sócio-demográficas. Método. Foram analisados aleatoriamente 208 prontuários de pacientes. Destes prontuários foram extraídas as informações: data de nascimento, sexo, diagnóstico principal, 1ª consulta e número de retornos. A amostra foi analisada também segundo gênero e faixa etária. Resultados. 59,6% dos pacientes pertenciam ao sexo masculino; 44,23% eram menores de 16 anos (65,59% meninos). Os diagnósticos mais frequentes foram: Síndrome d
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Tesis sobre el tema "Marketing social"

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Plakhtynska, V. "Social marketing." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/65246.

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Social marketing is very popular nowadays. Many corporations began to deal with population today. Their goals are not only to satisfy the consumers demand, but to be closer to them, help with their problems. Some people can say that it is only commercial activity, but social marketing has a lot of interesting facts.
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Maschio, Gilmar Geraldo. "Marketing social." Florianópolis, SC, 2002. http://repositorio.ufsc.br/xmlui/handle/123456789/83853.

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Dissertação (mestrado) - Universidade Federal de Santa Catarina, Centro Tecnológico. Programa de Pós-Graduação em Engenharia de Produção.<br>Made available in DSpace on 2012-10-20T04:00:48Z (GMT). No. of bitstreams: 0Bitstream added on 2014-09-26T01:10:38Z : No. of bitstreams: 1 192184.pdf: 14179797 bytes, checksum: 21ab3d183fc554507fc3a996fbecc4d8 (MD5)<br>O ambiente externo e interno impõe exigências à empresa que vão além da esfera econômica. A empresa deve implementar mudanças para garantir sua sustentabilidade frente às exigências que a realidade apresenta como relevantes. Uma das exigênc
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Kos, Anja, and Emelie Östlund. "Social marketing : vad utmärker en framgångsrik social marketing kampanj?" Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17198.

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Social Marketing kampanjer syftar till att genomföra en beteendeförändring hos allmänheten genom användning av olika typer av informationskampanjer.Syftet med denna studie är att ta fram en modell med hjälp av en sammanställd litteraturgenomgång inom social marketing och genom denna sammanställning se vad som utmärker en framgångsrik och en mindre framgångsrik social marketing kampanj. Studien baseras på en kvalitativ undersökning. Det har genomförts en intervju med respektive representant för Rosa Bandet-kampanjen och Mustaschkampen samt en granskning av tidigare datainsamling. Kampanjerna är
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Fjellman, Christine, and Emma Jansson. "Marknadsföring via sociala medier : Social Media Marketing." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-6037.

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The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collecti
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Ковальчук, Ю. С. "Social Media Marketing." Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/8115.

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Hejkalová, Tereza. "Social Guerilla marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85218.

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The diploma thesis deals with the social guerrilla marketing and its aim is to analyze the social guerrilla campaigns and to evaluate the suitability of the guerilla marketing for the social issues. The theoretical part describes marketing communications, new trends in communication, including guerrilla marketing, and also social marketing and social guerrilla marketing. The practical part includes the market research of guerrilla campaigns. The chosen campaigns are introduced and afterwards analyzed. Lastly, the suitability of this form of communication for the social issues is evaluated and
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Perera, Ana Amélia Brauner. "Projeto poupança florestal: marketing ou marketing social?" Universidade Federal de Pelotas, 2008. http://repositorio.ufpel.edu.br/handle/ri/1575.

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Made available in DSpace on 2014-08-20T13:46:41Z (GMT). No. of bitstreams: 1 ana_amelia_brauner_pereira_dissertacao.pdf: 4725645 bytes, checksum: 6eb2077e22112c143bc9042a26e55b98 (MD5) Previous issue date: 2008-11-24<br>The global economy has transformed business and has had a direct impact on regional cultures. It has also interfered on modes of production and personal relationships within business. This process has been followed and stimulated by the use of marketing strategies that create a better acceptability of the market s actions. Marketing produces detailed studies on people s beh
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Pimentel, Bernal Carlo Vicenzo, and Palacios Erik Struyf. "Marketing Social - PU100 201801." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623418.

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Curso de la carrera de Comunicación e Imagen Empresarial y Comunicación y Publicidad, de carácter teóricopráctico dirigido a los estudiantes desde el séptimo ciclo, que busca desarrollar las competencias generales de "ciudadanía" y "pensamiento innovador" en nivel tres. Ademas, en competencias de facultad se busca desarrollar la "estrategia comunicacional" en nivel tres. El consumidor y ciudadano están cambiando. Exigen, muchas veces, que las empresas que fabrican sus productos se orienten hacia una Economía verde o que se comprometa a causas que mejoren la calidad de vida del entorno. A
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Mendoza, Cuellar Hector Jose. "Marketing Social - PU100 201800." Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623420.

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Curso de la carrera de Comunicación e Imagen Empresarial y Comunicación y Publicidad, de carácter teóricopráctico dirigido a los estudiantes desde el séptimo ciclo, que busca desarrollar las competencias generales de "ciudadanía" y "pensamiento innovador" en nivel tres. Ademas, en competencias de facultad se busca desarrollar la "estrategia comunicacional" en nivel tres. El consumidor y ciudadano están cambiando. Exigen, muchas veces, que las empresas que fabrican sus productos se orienten hacia una Economía verde o que se comprometa a causas que mejoren la calidad de vida del entorno. A
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Jaffrey, Jarrar. "Social Media and Marketing." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-52444.

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During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideratio
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Libros sobre el tema "Marketing social"

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Hastings, Gerard, and Christine Domegan. Social Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315648590.

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Lefebvre, R. Social Marketing. SAGE Publications Ltd, 2013. http://dx.doi.org/10.4135/9781446286302.

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Hoxtell, Annette. Social Marketing. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36280-5.

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Hastings, Gerard, and Christine Domegan. Social Marketing. 4th ed. Routledge, 2023. http://dx.doi.org/10.4324/9781003200086.

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Bruhn, Manfred. Social Marketing. W. Kohlhammer, 1989.

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Hettler, Uwe. Social Media Marketing. OLDENBOURG WISSENSCHAFTSVERLAG, 2010. http://dx.doi.org/10.1524/9783486719581.

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Anderson, Eric. Social Media Marketing. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13299-5.

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Heggde, Githa, and G. Shainesh, eds. Social Media Marketing. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8.

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Lucy, Reynolds, and Merritt Rowena, eds. Social marketing casebook. SAGE, 2011.

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Tuten, Tracy L. Social media marketing. Pearson, 2013.

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Capítulos de libros sobre el tema "Marketing social"

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Köhler, Alexandra, and Mirko Gründer. "Social-Media-Marketing Social-Media-Marketing." In Online-Marketing für medizinische Gesellschaften und Verbände. Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-53469-4_5.

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Burke-Garcia, Amelia. "Social Media Marketing and Social Marketing." In The Palgrave Encyclopedia of Social Marketing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-14449-4_95-1.

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Fretwurst, Benjamin, and Thomas N. Friemel. "Social Marketing." In Handbuch Werbeforschung. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-531-18916-1_29.

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Bayrak, Gökçe Özdemir. "Social Marketing." In Encyclopedia of Corporate Social Responsibility. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_164.

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St. George, Sara Mijares, and Dawn Wilson. "Social Marketing." In Encyclopedia of Behavioral Medicine. Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4419-1005-9_778.

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Kish-Doto, Julia. "Social Marketing." In Encyclopedia of Quality of Life and Well-Being Research. Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-007-0753-5_2774.

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Sharp, Veronica. "Social Marketing." In The Marketing Century. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119208501.ch12.

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Todorovic, Milan. "Social Marketing." In Encyclopedia of Sustainable Management. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-25984-5_423.

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Mutum, Dilip S., and Ezlika M. Ghazali. "Social Marketing." In CSR, Sustainability, Ethics & Governance. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-39359-4_6.

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Kish-Doto, Julia. "Social Marketing." In Encyclopedia of Quality of Life and Well-Being Research. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-17299-1_2774.

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Actas de conferencias sobre el tema "Marketing social"

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Candrea, Adina Nicoleta, Ioana Simona Ivasciuc, and Ana Ispas. "ChatGPT TECHNOLOGY AS A STRATEGIC TOOL IN ECOTOURISM DESTINATION MARKETING: A ROMANIAN CASE STUDY." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s16/91.

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In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this paper specifically examines how advanced artificial intelligence, such as OpenAI�
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Basbas, Jori Lace R. "Analyzing Social Media Marketing Initiatives of Educational Institution Towards the Adoption of Customer-Focused Marketing." In 2024 5th Technology Innovation Management and Engineering Science International Conference (TIMES-iCON). IEEE, 2024. http://dx.doi.org/10.1109/times-icon61890.2024.10630730.

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Jacob, Elisângela Pulcini, Maria Aparecida Bovério, Giovanna Fagundes Gouvêa Ijanc Ijanc, Harley Augusto Bergo, and Stephaní da Cunha Xavier. "MARKETING SOCIAL." In XI SIMPÓSIO DE TECNOLOGIA FATEC JABOTICABAL. FATEC JABOTICABAL, 2020. http://dx.doi.org/10.52138/sitec.v11i1.164.

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O objetivo desse trabalho foi o de desenvolver um projeto de Marketing Social com o propósito de contribuir com uma instituição de Jaboticabal-SP-Brasil, denominada de Casa Maria, que acolhe mulheres em vulnerabilidade social. Os procedimentos utilizados foram a pesquisa aplicada, desenvolvida por meio da revisão bibliográfica e da pesquisa-ação. Como resultados foi possível arrecadar todos os produtos de que essa instituição precisava. Concluiu-se que, além dos resultados terem sido atingidos, foi possível vivenciar uma situação real de aprendizagem teórico-prática, inerente às competências e
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Sajin, Vlada. "Social media marketing and digital marketing." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.
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Smith, Donna, Ángel Hernández-García, Ángel F. Agudo Peregrina, and Joseph F. Hair. "Social Network Marketing." In the 7th 2016 International Conference. ACM Press, 2016. http://dx.doi.org/10.1145/2930971.2930992.

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Alkhatib, Ahed J. "Social marketing and social distancing:." In DIALOGO-CONF 2020. Dialogo, 2020. http://dx.doi.org/10.18638/dialogo.2020.6.2.2.

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Burlac, Aliona, and Xenia Frumosu. "The Power of Social Media Marketing for Businesses." In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.51.

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Social media marketing has become integral to modern-day business strategies. With billions of active users on various social media platforms, businesses can utilize these channels to connect with their desired audience, build brand awareness and boost customer engagement. This article delves into the power of social media marketing, outlining all the tools and features businesses have at their disposal - such as paid advertising, influencer marketing, and content promotion. Finally, social media marketing's strength lies in its capacity to generate useful data and insights that businesses can
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Fetaji, Bekim, and Amir Demiri. "Social networking software use in social media marketing vs. traditional marketing." In the Fifth Balkan Conference in Informatics. ACM Press, 2012. http://dx.doi.org/10.1145/2371316.2371334.

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Thi, Hong Nguyen. "Overview of Social Media Marketing and Starbucks' Social Media Marketing Strategy." In The International Conference on Research in Management & Technovation. PTI, 2022. http://dx.doi.org/10.15439/2021km9.

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Cvijikj, Irena Pletikosa, and Florian Michahelles. "Understanding social media marketing." In the 15th International Academic MindTrek Conference. ACM Press, 2011. http://dx.doi.org/10.1145/2181037.2181066.

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Informes sobre el tema "Marketing social"

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Katragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-1205.

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de Vargas, Teresa. Extending operations research to social marketing programs. Population Council, 2001. http://dx.doi.org/10.31899/rh4.1132.

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Cuesta-Valiño, Pedro. Happiness Management. A Social Well-being multiplier. Social Marketing and Organizational Communication. Edited by Rafael Ravina-Ripoll. Editorial Universidad de Sevilla, 2022. http://dx.doi.org/10.12795/2022.happiness-management.

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On behalf of the Happiness University Network, we are pleased to present here an extract of the information concerning the universities working to generate the diffusion of this network. Specifically, with the support of the University of Salamanca and the Pontifical University of Salamanca the aim is to create a friendly and working environment for the dissemination and discussion of the latest scientific and practical developments in the fields of happiness economics, corporate wellbeing, happiness management and organisational communication. It also offers an opportunity for productive enco
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Lee, Jung Eun, and Song-yi Youn. Luxury Marketing in Social Media: The Role of Social Distance in a Craftsmanship Video. Iowa State University. Library, 2019. http://dx.doi.org/10.31274/itaa.8841.

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Sixto García, José, and María Salgueiro Santiso. Cómo cambia el marketing la imagen social de la cocaína. Revista Latina de Comunicación Social, 2009. http://dx.doi.org/10.4185/rlcs-64-2009-805-65-70.

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Lusardi, Annamaria, Punam Anand Keller, and Adam Keller. New Ways to Make People Save: A Social Marketing Approach. National Bureau of Economic Research, 2009. http://dx.doi.org/10.3386/w14715.

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Ambekar, Akshay. Factors Influencing the Success of a Social Media Marketing Campaign. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-712.

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Chung, Te-Lin, and Sonali Diddi. Marketing art museums using social networking services: An identity salience model. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-647.

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Rajagopal, Malvika. Social media marketing and the new normal for small retail businesses. Iowa State University, 2020. http://dx.doi.org/10.31274/cc-20240624-1300.

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Chattopadhyay, Ishita, John Townsend, and Saumya RamaRao. Utilizing social marketing and social franchising models to expand access to the progesterone contraceptive vaginal ring. Population Council, 2015. http://dx.doi.org/10.31899/rh9.1022.

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