Bibliografías temáticas / Perfume

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Literatura académica sobre el tema "Perfume"

Autor: Grafiati
Publicado: 4 de junio de 2021
Última modificación: 28 de julio de 2024

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Artículos de revistas sobre el tema "Perfume"

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Filiptsova, Olga, Olexander Bashura, Olga Naboka, Oleksandra Kran, Maksym Almakaiev, Halyna Kukhtenko, Tetiana Martyniuk y Yuliia Osypenko. "Some biological, behavioral and social aspects of the perfumery use in the Ukrainian population sample (part 1. age associations)". ScienceRise: Biological Science, n.º 4(33) (30 de diciembre de 2022): 18–26. http://dx.doi.org/10.15587/2519-8025.2022.271043.

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The aim. The study encompassed some aspects related to perfumes use, which can potentially influence the individual perfume choice, in particular, among different age groups of the Ukrainian population. Factors related to perfumes choice, the state of awareness of respondents regarding quality, safety, and existing stereotypes regarding the characteristics of perfumes and potential harmful effects on the human body were investigated. Materials and methods. The analysis was performed on a sample of 124 residents of Ukraine. Respondents, who were randomly selected, were offered a questionnaire, developed by us, which included 15 items on the demographic characteristics of the subjects and questions related to the perfume use of and stereotypes about them. The Pearson chi-squared (χ2) test was used to analyze the relationships between qualitative characteristics. Results and discussion. About 98 % of surveyed persons in Ukraine use perfumery. Associations were found between age and the probability of purchase by the study participants of non-original perfume products and awareness of the safety of various perfume products. It has been established, that the determining factors when choosing a perfume is a certain scent, while the brand is given secondary importance. An increase in the effect of the brand in older age groups of the population has been demonstrated. Behavioral features of perfume use have been established: in younger women, it is associated with increased self-esteem and the influence of social networks, with age, the focus shifts to the desire for a positive effect on the mood from the use of a certain fragrance. However, in all age groups, the main purpose of perfume using was to improve the emotional state. Middle-aged women are more democratic in choosing perfumery with a specific gender orientation. Conclusions. For the first time in Ukraine, a pilot study was conducted to find possible associations between some biological, behavioral and demographic characteristics and the perfume use. Such factors as age and education level are promising for further analysis of the selected issues
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Zawisławska, Magdalena y Marta Falkowska. "Metaphors in Polish, English, Russian, and French perfumery discourse". Metaphor and the Social World 11, n.º 1 (8 de septiembre de 2021): 143–70. http://dx.doi.org/10.1075/msw.19006.zaw.

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Abstract This paper examines metaphors in perfume reviews in four languages, namely Polish, English, Russian, and French. Some typical features of the perfumery discourse, similar across the four languages, have been highlighted, such as clustering, extension, and mixing metaphors. The authors also discuss the most typical schemata used in the conceptualization of perfumes. Although the analyzed texts exhibit a certain similarity, a statistical analysis of the reviews identifies some interesting discrepancies between the languages, that is: unequal distribution of metaphorical types, preferences in usage of perceptual and non-perceptual source frames, and variance in perfume conceptualization (perfume is a woman vs. perfume is a man).
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Qolbiah, Defy Lukbatul, Abd Charis Fauzan y Tito Prabowo. "Penerapan Metode Weighted Product Berbasis Visualisasi Graph Database dalam Merekomendasikan Parfum Isi Ulang". Jurnal Sistem Komputer dan Informatika (JSON) 4, n.º 4 (30 de junio de 2023): 662. http://dx.doi.org/10.30865/json.v4i4.6181.

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Perfume is useful for increasing self-confidence, creating satisfaction, eliminating bad odors, and making self-assessment more attractive. Refill perfumes are made from certain perfume seeds dissolved in a suitable solvent. Perfume has many types and strengths of aroma, but there are obstacles when people want to choose the desired perfume scent. This problem becomes research material because it is expected that this problem can be solved. To determine perfume recommendations, it is calculated using the Weighted Product method and visualized using a graph database. In the Neo4j Graph Database visualization, the perfume category and perfume name are used as nodes and the ranking results are used as edges. From the ranking results using the Weighted Product method, 21 perfumes for each category are entered into the Graph Database visualization and a total of 63 perfumes will appear in the perfume recommendation system.Refill perfume is a perfume made from certain perfume seeds dissolved in the appropriate solvent.
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Rodrigues, Alírio E., Idelfonso Nogueira y Rui P. V. Faria. "Perfume and Flavor Engineering: A Chemical Engineering Perspective". Molecules 26, n.º 11 (22 de mayo de 2021): 3095. http://dx.doi.org/10.3390/molecules26113095.

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In the last two decades, scientific methodologies for the prediction of the design, performance and classification of fragrance mixtures have been developed at the Laboratory of Separation and Reaction Engineering. This review intends to give an overview of such developments. It all started with the question: what do we smell? The Perfumery Ternary Diagram enables us to determine the dominant odor for each perfume composition. Evaporation and 1D diffusion model is analyzed based on vapor-liquid equilibrium and Fick’s law for diffusion giving access to perfume performance parameters. The effect of matrix and skin is addressed and the trail of perfumes analyzed. Classification of perfumes with the perfumery radar is discussed. The methodology is extended to flavor and taste engineering. Finally, future research directions are suggested.
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Filiptsova, Olga, Olga Naboka, Svitlana Bobro, Olexander Bashura y Yuliia Osypenko. "Some biological, behavioral and social aspects of the perfumery use in the Ukrainian population sample (Part 2. Education level associations)". ScienceRise: Biological Science, n.º 1(34) (31 de marzo de 2023): 31–37. http://dx.doi.org/10.15587/2519-8025.2023.277216.

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The aim. The study represents a continuation of the previous one, and provide various aspects related to the use of perfumery, which can be characterized by certain associations with the education level of Ukrainian consumers. Factors that have direct or indirect biological and medical significance and, accordingly, may have a potential impact on the safety of the perfume products use by humans, were selected for the analysis. Materials and methods. The analysis included information about 124 individuals living in Ukraine. The respondents answered the questions of the questionnaire developed regarding some aspects of the perfumery use. The Pearson chi-squared (χ2) test was used to analyze the relationships between qualitative characteristics. Results and discussion. Most of the studied aspects related to the perfumes use demonstrate associations, caused by the dependence of the education level on age. The analysis revealed that individuals with any education most often (about half of the cases or more) choose a perfume based on its scent. The study showed that the majority of respondents believe that the price of a perfume depends on a combination of factors, namely the composition of the products, the brand and the cost of the packaging. More than 80 % of people, regardless of the education level, believe that the persistence of a perfume is definitely a sign of quality. The most common opinion among people of all education levels was that non-original perfumes can have a more negative effect on people's health than original products. The "lipstick effect" in relation to perfume products (demand for items of "affordable luxury" in times of economic crises and wars) was observed. Conclusions. The study supplemented the previously found associations of age and some biological and behavioral aspects of perfume use among the population of Ukraine with data on the presence or absence of such associations in relation to the education level
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Briot, Eugénie. "From Industry to Luxury: French Perfume in the Nineteenth Century". Business History Review 85, n.º 2 (2011): 273–94. http://dx.doi.org/10.1017/s0007680511000389.

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The production of perfumery articles became an industry in the nineteenth century, and their broader social diffusion invites questions about the accuracy of perfume's identification at that time as a luxury product. The innovations generated or adopted by perfumers, whether they involved new extraction methods or the use of synthetic compounds, not only introduced new creative possibilities but also allowed wider margins on sales. The shift from artisanal fabrication to industrial manufacturing accompanied relatively steep increases in the price of perfumes. Nineteenth-century perfumers developed marketing strategies to build the value of their products and to position them as luxury goods.
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Ahmad Mazahar, Mohd Alif Haikal y Juliana Jumal. "Synthesis, Characterization, and Perfumery Application of Acetal Derivatives of 2-Methyl-3-(4-R-Phenyl) Propanal: A Short Review". Malaysian Journal of Science Health & Technology 9, n.º 1 (11 de abril de 2023): 1–11. http://dx.doi.org/10.33102/mjosht.v9i1.321.

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Perfumes and fragrances are seen as an essential part of life in many countries, and many men and women use perfumes regularly. Originally, the perfume ingredients were derived from natural sources such as essential oils. However, these natural ingredients encountered challenges, such as poor crop quality, a limited supply of supplies, or difficulties using plant or animal extracts. Hence, with the development of synthetic organic chemistry in the 19th century, many ingredients were produced synthetically, resulting from the creativity of laboratory chemists, and used in today’s perfumes. Acetal is one of the synthetic aromatic chemicals used as ingredients in perfume nowadays. This paper review focuses on synthesis and characterization techniques for analyzing acetal derivatives of 2-methyl-3- (4-R-phenyl)propanal and their perfumery application, such as odor characteristics.
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Krishnamoorthi, Kavitha y Srinivasan Jagannathan. "Study on the Effects of Perfume on the Mechanical and Colour Properties of Silk Fabrics". Fibres and Textiles in Eastern Europe 25 (31 de diciembre de 2017): 89–95. http://dx.doi.org/10.5604/01.3001.0010.5377.

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Perfumes are generally used to enhance the attitude of the person. Deodorants and perfumes are designed to be applied directly to the skin. Some people with sensitive skin may find that their skin does get irritated if they use too much perfume and hence apply perfume directly to their clothes. Silk is one of the most luxurious fabrics and is used on all occasions. If perfume is applied directly on fabric, it may cause a stain or discoloration and may spoil a costly garment. Although there is a study on the effect of perfume on cotton fabrics, there is no study about the effect of perfume on silk fabrics in the literature. Therefore this study aims to investigate the effects of perfume on dyed silk fabrics and is the first work on this subject. Mechanical properties like tensile strength, pilling and abrasion resistance were investigated, and the change in colour under washing, dry cleaning and perspiration were recorded.
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Barbosa, Belem, Mehdi Mahdavi, Zaíla Oliveira y Valentina Chkoniya. "Buying Perfume in the Digital Age: A Study on E-Shoppers’ Perceptions and Typologies". Asian Journal of Business and Accounting 14, n.º 1 (29 de junio de 2021): 1–32. http://dx.doi.org/10.22452/ajba.vol14no1.1.

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Manuscript type: Research paper Research aims: This study aims to shed light on the factors that facilitate online purchase of perfume. It specifically: 1) explores the antecedents of online purchase behaviour in the case of experience goods; 2) analyses the motivations, perceived benefits and perceived risks associated with online purchase of perfume; and 3) identifies perfume e-shoppers’ profiles. Design/Methodology/Approach: A qualitative research approach involving interviewing 27 perfume e-shoppers from Brazil, Iran and Portugal was adopted. Research findings: The findings of this study reveal that there are three types of perfume e-shoppers: 1) experienced e-shoppers, 2) bargain e-seekers, and 3) expert e-shoppers. Competitive prices, enjoyable online experiences and greater varieties of perfumes are among the perceived benefits that motivate the online shoppers. The inability to test the perfumes, particularly those that are never tried before, appears to be the major drawback. Theoretical contribution/Originality: This study provides interesting cues on a topic that has so far been disregarded by the literature despite its growing importance as a business sector—online purchase of perfumes. It offers the categorisation of three e-shopper profiles, based on consumers’ narratives, and highlighted the importance of further addressing the dynamic nature of consumer behaviours, particularly in the online context. Practitioner/Policy implications: The findings show that the main trigger of buying perfume online is the price discounts, which is particularly important to less experienced Web shoppers. This indicates that experience goods such as perfume should, at the initial stage, be sold in stores that offer an assortment of products. Online perfume stores should consider alternatives to provide perfume testing. Research limitation/Implications: Purposive sampling does not allow results’ generalisation; hence future research is needed to further validate the findings.
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Krishnamoorthi, Kavitha y Srinivasan Jagannathan. "A test method for evaluation of colourfastness of textiles to perfumes". International Journal of Clothing Science and Technology 30, n.º 2 (16 de abril de 2018): 235–45. http://dx.doi.org/10.1108/ijcst-06-2017-0075.

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Purpose The purpose of this paper is to present a laboratory-based test method to evaluate colourfastness of silk fabrics when perfumes are applied on it. Design/methodology/approach Three different simple methods like simple spray method, rubbing and perspirometer were used. In simple spray method, standard quantity was sprayed from constant distance. In rubbing fastness tester, perfume sprayed fabric was subjected to rubbing. Similarly, perfume sprayed fabric was kept in perspirometer similar to perspiration fastness testing method. As a new method, perfume applied fabric was again treated with perspiration solution and colour change and staining were observed. Findings On comparing the different methods, it is suggested that method using fabric applied with both perfume and perspiration solution kept in perspirometer will simulate actual wearing condition and will give the actual effect of Perfume on fabric colour. Originality/value So far, no standard method is available. Hence, this test method will enable fabric manufacturers, perfume manufacturers and customers to be aware of effect of perfumes on fabric colour and aesthetics.
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Tesis sobre el tema "Perfume"

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Silva, Camila Assis Peres. "Perfume, história e design: o papel das embalagens no mercado brasileiro de perfumaria". Universidade do Estado do Rio de Janeiro, 2012. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=4185.

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O presente trabalho tem por objetivo apresentar o papel do design no mercado brasileiro de perfumes. Parte-se da hipótese de que é ele o elemento fundamental para o bom desempenho desse segmento. Na medida em que ele possibilita a diferenciação entre as diversas embalagens, criando uma segmentação para o consumo nas mais diversas camadas sociais. Inicialmente será apresentado o universo do perfume, abordando seus aspectos técnicos e culturais. Uma relação de matérias primas utilizadas na indústria de perfumaria será fornecida. Seu propósito é proporcionar ao designer profissional e ao designer pesquisador uma referência visual dos elementos que compõe um perfume. Adiante, os principais aspectos da história do perfume no mercado nacional de perfumaria são destacados, bem como a mudança de paradigmas de consumo ao longo dessa trajetória. Segue-se com a apresentação das peculiaridades de um projeto de embalagens para esse segmento, destacando o perfil do designer, desse mercado e uma relação de termos técnicos. Por fim, um modelo para catalogação será apresentado e aplicado a um grupo de perfumes nacionais e internacionais. O estudo se encerra com uma análise das embalagens catalogadas, a fim de mostrar que existem diferentes soluções de design para comunicar os conceitos de um perfume.
The present work aims to present the role of design in the market of perfumery. It starts with the assumption that it is a fundamental element for the proper performance of this segment. In so far as it enables the differentiation between the various packaging, creating segmentation for consumption in various social strata.Initially, the universe of perfume is presented, approaching its technical and cultural aspects. A list of raw materials used in perfumery industry will be provided. Its purpose is to give to the professional designer and researcher designer a visual reference of the elements that make up a perfume. Further, the main history aspects of the national market of perfumery are highlighted, as well as the paradigm shift of consumption along its trajectory. This is followed by the presentation of the peculiarities of a packaging design for this segment, highlighting the designer profile of this market and a list of technical terms. Finally, a model for cataloguing is presented and applied to a group of national and international perfumes. The study concludes with an analysis of the cataloged packages in order to show that exist different design solutions to communicate a perfume concept.
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Pan, Xuemiao. "Membrane emulsification to produce perfume microcapsules". Thesis, University of Birmingham, 2013. http://etheses.bham.ac.uk//id/eprint/4555/.

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Microencapsulation is an efficient technology to deliver perfume oils from consumer products onto the surface of fabrics. Microcapsules having uniform size/mechanical strength, may provide better release performance. Membrane emulsification in a dispersion cell followed by in-situ polymerization was used to prepare narrow size distribution melamine-formaldehyde (MF) microcapsules containing several types of oil-based fragrances or ingredients. Investigated in this study are the parameters impacting to the size and size distribution of the droplets and final MF microcapsules. A pilot plant-scale cross-flow membrane system was also used to produce MF microcapsules, demonstrating that the membrane emulsification process has potential to be scaled up for industrial applications. In this study, health and environmental friendly poly (methyl methacrylate) (PMMA) microcapsules with narrow size distribution were also prepared for the first time using the dispersion cell membrane emulsification system. Characterization methods previously used for thin-shell microcapsules were expanded to analyse microcapsules with thick shells. The intrinsic mechanical properties of thick shells were determined using a micromanipulation technique and finite element analysis (FEM). The microcapsules structure was also considered in the determination of the permeability and diffusivity of the perfume oils in good solvents.
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Leal, Patricia Garcia. "Amargo Perfume : a dança pelos sentidos". [s.n.], 2009. http://repositorio.unicamp.br/jspui/handle/REPOSIP/284661.

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Orientador: Elisabeth Bauch Zimmermann
Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Artes
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Resumo: A presente pesquisa se configura a partir de processos criativos em dança, tendo os sentidos do olfato e do paladar como estímulos primeiros à criação. Propõe uma escolha específica no que se refere às técnicas corporais, utilizando a improvisação em sua possibilidade integradora entre preparação corporal, interpretação e criação. O resultado da pesquisa, além dos três espetáculos decorrentes dos processos criativos desenvolvidos, é a configuração de propostas metodológicas em dança contemporânea. Os primeiros perfumes destacados pela tese apresentam as referências de pesquisa em relação aos sentidos do olfato e do paladar, justificando o recorte escolhido. Referências interdisciplinares entre psicologia, história, literatura, cinema, neurociências, ciências cognitivas, entre outras, evidenciam como estes sentidos aparecem e são tratados nestas áreas do conhecimento focalizando, finalmente, sua utilização em metodologias artísticas na dança e no teatro. No que concerne aos processos criativos, o primeiro espetáculo desenvolvido, Amargo Perfume, utilizou como estímulo de criação o cheiro do café. O segundo, intitulado intenso, enfatizou os sabores do vinho tinto cabernet. E o último espetáculo desenvolvido, Variações sobre chocolates, utilizou não apenas os estímulos olfativos e gustativos, mas também as informações táteis de chocolates diversos. Os dois primeiros trabalhos foram configurados como solo e o último desenvolveu-se em grupo como necessidade de aplicação das metodologias da pesquisa. Degustando os sabores, as metodologias geradoras e decorrentes das criações, que vêm sendo pesquisadas desde 2001, são apresentadas em duas partes. A primeira relaciona diretamente os sentidos da percepção aos fatores do movimento de Laban em processos de improvisação. A segunda focaliza mais a criação a partir dos sentidos do olfato e do paladar, valorizando as contribuições e possibilidades destes sentidos, especificamente, para a criação coreográfica. As propostas podem ser integradas, promover interfaces e têm a improvisação como fundamento básico e agregador entre técnicas de preparo corporal, de composição e interpretação cênica. Uma última variação metodológica, nos moldes mais tradicionais de uma aula de dança, com estrutura de chão, centro e diagonal, é apresentada em anexo como contribuição aos mais diversos profissionais das artes corporais e cênicas. Na discussão final, tessitura aromática saborosa, a presente pesquisa reflete sobre as contribuições das criações e metodologias desenvolvidas para o cenário atual da dança contemporânea, contextualizando as questões do corpo e da dança a partir do referencial dos sentidos.
Abstract: The present research was developed from creative processes in dance, that had the senses of smell and taste as first stimuli for creation. Proposes a specific choice of corporal techniques, using improvisation as a possibility of integrating body's preparation, interpretation and creation. The results of the research are three choreographies and the configuration of methodological proposals in contemporary dance. The first perfumes emphasized by the thesis present the references of the study concerning the senses of smell and taste in different areas as psychology, history, literature, cognitive science and others. Finally, different artistic methodologies involving the senses are presented as a reference in theater and dance. In concern of the creative processes, the first choreography developed, Amargo Perfume, used the scent of coffee as a stimulus. The second, Intenso, emphasized the flavors of red cabernet wine. And the last choreography developed, Variações sobre chocolates, used not only the smelling and tasting stimuli, but also the touching information of chocolates. Amargo Perfume and Intenso were conceived as solos. Variações sobre chocolates was developed in group as a necessity of methodological application. Tasting the flavors, the methodologies that have been researched since 2001, are presented in two parts. The first one relates the perception's senses to Laban factors of movement in improvisation processes. The second one focuses on the creation from the senses of smell and taste, valorizing the contributions and possibilities of these specific senses to choreography composition. The proposals can be integrated and have in improvisation the basis that associate body's preparation, interpretation and composition techniques. One last methodological variation, in a floor work, centre and diagonal format, is presented in annex like a contribution to the most different professionals in body and scenic arts. As final discussion, tasting and scenting touch, the present study reflects about the methodological and creative contributions developed to the actual scenery of contemporary dance, discussing about the body and the dance from the senses' point of view.
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Bradbury, Robert David. "Nanoscale delivery vehicles for optimised perfume delivery". Thesis, University of Oxford, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.559741.

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Di-alkyl chain anionic surfactants are a major constituent in hair and clothes care products. Commercially they are frequently formulated in conjunction with perfumes. Despite considerable progress over the last two decades in understanding the behaviour of surfactant mixtures, the solution and surface behaviour of surfactant - perfume mix- tures have been neglected. Small angle neutron scattering and neutron reflectivity have been used to characterise the surface and solution behaviour of the di-alkyl chain an- ionic surfactant sodium para-dodecyl benzene sulphonate, Na-6-DBS, in the presence of two model perfumes, the hydrophilic 2-phenyl ethanol and the more hydrophobic linalool. Additional work focused on the addition of a divalent salt, CaCh or a polyelec- trolyte, polyethyleneimine, PEI. The solution phase behaviour for the different anionic surfactant - perfume mixtures has been determined in some detail. For the hydrophilic phenyl ethanol the Na-6-DBS preferred highly curved micellar structures while with linalool more planar structures predominated. At the highest perfume concentrations there was a switch from globular micelles to swollen micelles. At higher solution con- centrations the phenyl ethanol observes a shift towards lamellar structures while the linalool promotes a mixture of vesicles and lamellar structures. The surface behaviour is characterised by a marked departure from ideal mixing for both phenyl ethanol and linalool with Na-6-DBS. The linalool can compete a lot more effectively at the interface than the phenyl ethanol. Replacing the surfactant with sodium dodecyl sulphate, SDS, enhances the adsorption of both perfumes while the addition of an electrolyte, NaCl to the SDS causes a significant reduction in perfume adsorption. In the presence of PEI significant linalool adsorption is observed which is not the case for phenyl ethanol, Clearly while the PEI - linalool interaction is strong enough to compete with the SDS PEI for the interface, the PEI - phenyl ethanol interaction is not, with the result that no adsorption occurs.
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Souza, Angela Maria Folloni de. "Estudo terminológico de perfumes na indústria brasileira". Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/8/8139/tde-05012012-164415/.

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Greig, Stuart Alexander James. "Synthetic studies directed towards the odoriferous sesquiterpenoid grimaldone". Thesis, University of Glasgow, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.245295.

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Paz, Julia Oliveira da. "Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil". reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17789.

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In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent a promise, at the same time as a challenge to traditional luxury brands. According to Atwal and Bryson (2014), a significant increase in the consumer base of emerging markets coupled with the geographic shift in wealth allowed international luxury brands to enter 25 new markets in 2013 such as Brazil, India, Russia and China. Within this context, one of the challenges of the research will be to focus in one of the most significant emerging markets worldwide – Brazil – to be able to deeply understand the specificities of this market and the implications to the luxury strategy of perfume brands. In details, this research will also focus on the Brazilian perfumes sector. The main objective is to discuss how international luxury brands of the perfumes sector adapt their strategy given the complexities and specificities of the Brazilian luxury market and its perfumes sector. As an exploratory qualitative research, this study will analyse luxury brands of perfumes sector and their practices in Brazil from the managerial and strategic perspective. From the theory, the study will present two main perspectives on luxury strategy to, then, give an overview of the perfume sector within the Brazilian market and the specificities of the Brazilian consumer. Finally, the research will focus on the brands’ perspective to discuss how they adapt their strategies to this specific market and sector. For this approach, the methods will be in depth interviews with brands’ executives, complemented with archival research. By exploring a vague subject within a specific context from a new perspective than usually found in the existing literature, the main contribution of this research will be for managers and leaders of luxury perfume brands to use as a possible guideline of best practices of luxury strategy within this market. In other words, through the managerial and strategic perspective studied for each of the chosen brands, the result of this research will present similarities and divergences between theory and practice in order for these managers and leaders to acknowledge the challenges and specificities to be faced within the Brazilian luxury market and perfumes sector
Nos últimos anos os mercados emergentes – considerados os principais países do 'mundo em desenvolvimento' – têm superado os países desenvolvidos no âmbito do mercado de luxo mundial. Consequentemente, ao mesmo tempo em que representam um importante desafio para marcas de luxo, também oferecem grande potencial. De acordo com Atwal e Bryson (2014), os mercados emergentes alteraram a perspectiva do cenário mundial para o mercado de luxo uma vez que o aumento da base de consumidores, principalmente dada a ascensão da classe média com rendas mais altas, fez com que marcas internacionais de luxo entrassem em 25 novos mercados em 2013, como Índia, Brasil, China e Rússia. Sendo assim, um importante desafio desta pesquisa será abordar um dos mercados emergentes mais significativos no cenário mundial – Brasil – de forma a entender a fundo as especificidades deste mercado e, consequentemente, as implicações que estas podem trazer às marcas de perfumes de luxo. Mais especificamente, a pesquisa focará no setor de perfumes brasileiro. O principal objetivo é discutir como as marcas internacionais de luxo, no setor de perfumes, adaptam suas estratégias dadas as complexidades e especificidades do mercado de luxo brasileiro e seu setor de perfumes. Na forma de pesquisa qualitativa exploratória, esta dissertação analisará marcas de luxo de perfumes e suas práticas no mercado brasileiro das perspectivas gerencial e estratégica. A análise teórica apresentará duas teorias principais sobre elementos de uma estratégia de luxo e abordará o setor de perfumes do mercado brasileiro e o próprio consumidor brasileiro. Por conseguinte, a pesquisa em si focará na perspectiva das marcas estudadas com objetivo de discutir como elas adaptam suas estratégias a este mercado e setor específicos. Neste contexto, a metodologia terá como principal fonte de informações as entrevistas em profundidade com executivos das marcas, complementada com pesquisa documental. Através do estudo de um contexto específico e pouco abordado na literatura existente, a contribuição desta pesquisa será de direcionar a líderes e marcas deste setor um guia de melhores práticas da estratégia de luxo, específico para este mercado. Ou seja, a partir da perspectiva gerencial estudada para cada uma das marcas abordadas o resultado da pesquisa apresentará similaridades e divergências entre teoria e prática para que executivos de marcas de luxo internacionais tenham conhecimento dos desafios a serem enfrentados no contexto brasileiro.
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Gedutytė, Reda. "The usage of deixis in advertisements related to perfume". Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130608_142638-92111.

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Advertisements are a means of widely used media, which uses language, images and/or sounds to attract the attention of potential clientele and transmit the message. The message of the advertisements is transmitted at the receiver with the help of deixis. Deixis points at the customer and builds the bridge of communication between the sender of the message and its receiver. This study analyses how the deictic forms are used in the advertisements and commercials of perfume in order to promote and sell the goods.
Skelbimai yra viena iš plačiausiai naudojamų žiniasklaidos priemonių, naudojančių kalbą, vaizdus ir/arba garsus, tam kad pritrauktų potencialių klientų dėmesį ir perduotų žinią. Deiksės pagalba reklaminiai pranešimai yra perduodami gavėjui. Deiksė nusitaiko į klientą ir sukuria bendravimo tiltą tarp žinutės pranešėjo ir gavėjo. Šis tyrimas analizuoja, kaip deiksė yra vartojama kvepalų reklamoje tam kad reklamuotų ir parduotų prekes.
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Rocha, Carol Martins da 1983. "Perfume de mulher = riso feminino e poesia em Casina". [s.n.], 2010. http://repositorio.unicamp.br/jspui/handle/REPOSIP/269083.

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Orientador: Isabella Tardin Cardoso
Dissertação (mestrado) - Universidade Estadual de Campinas. Instituto de Estudos da Linguagem
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Resumo: A peça Cásina (Casina), provável produção do fim da carreira do poeta romano Tito Mácio Plauto (III-II a.C.), carece de observação mais atenta no cenário mais recente dos estudos sobre o autor. É notável que essa comédia, ao que saibamos, não tenha recebido anteriormente tradução em nosso país, sobretudo porque um passar de olhos pelas intrigas e confusões da peça, já nos revela uma infinidade de aspectos da poesia plautina. Em muitos casos se trata de características sutis, muitas das quais têm passado despercebidas para a maioria dos críticos, que notaram sobretudo brincadeiras mais explícitas ali presentes, envolvendo inclusive travestimento e referências a partes pudicas. Como pretendemos ressaltar, outros recursos humorísticos e poéticos abundam em Cásina: desde o próprio nome dos personagens até passagens em que podemos notar teatro dentro do teatro (fenômeno tratado mais recentemente como ?metateatralidade?). A trama, mesmo que típica do drama plautino, constrói-se de tal maneira a destacar de modo especial personagens que em outras peças não recebem tanto realce: as mulheres. Seja no papel da típica matrona plautina (esposa ciumenta), seja num papel contrário (a esposa submissa), seja ainda, na inventividade da escrava, ou até mesmo, na figura de uma falsa mulher, os personagens femininos de Cásina chamam a atenção dos leitores modernos, e, provavelmente, também cativariam o público da época. Nossa tradução e análise da peça buscam, entre outros resultados, proporcionar a percepção de tais efeitos humorísticos e póeticos. Para tanto será necessário observar fatores distintos: possíveis interferências pós-plautinas (pressupostas a partir do prólogo); aspectos de teatro dentro do teatro presentes no texto; o tratamento cauteloso da linguagem plautina
Abstract: The play Casina (Casina), probably a production of the end of the Roman poet's career Titus Maccius Plautus (III-II b. C.), lacks a more exhaustive observation in the recent scenario of the studies about the author. It is noteworthy that, as far as I know, this comedy hadn't received any translation in our country, above all because a look over to the Casina's intrigues and confusions may reveal an infinity of instigating aspects of Plautine poetry. In many cases, subtle characteristics haven't received a proper treatment by the critics that have noted above all tricks more explicit there, involving cross-dressing and references to chaste parts. As I intend to highlight, other humorous and poetics resources also abound in Casina: since the speaking names of the characters until passages where one may note play-within-the-play (phenomenom treated more recently as ?metatheater?). The plot, although typical in the Plautine drama, is built in such a way that emphasizes specially characters that in other plays don't receive much attention: the women. As the typical Plautine matrona (the jealous wife) or in an opposite role (the submissive wife), or, in the inventivity of the female slave, or even in the image of a false woman, the feminine characters of Casina drawn attention of the modern readers and, probably, should have delighted the public of the Plautine epoch. The translation and analysis here proposed aim, among other results, to provide the perception of such humorous and poetics effects. In order to accomplish this task it will be necessary to observe different elements: possible post-Plautine interventions (noted from the prologue); aspects of play-within-the-play noticeable in the text; the cautious treatment of the Plautine language
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Linguistica
Mestre em Linguística
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Rita, Melissa Oliveira. "Chanel’s perfume personality : the gap between identity and image". Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19576.

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Mestrado em Marketing
Nos últimos anos, as redes sociais tornaram-se um componente vital das comunicações integradas de marketing, estabelecendo um forte relacionamento entre as organizações e os seus consumidores. A revolução tecnológica alterou os padrões comportamentais, permitindo a troca de uma enorme quantidade de informações e opiniões entre os consumidores em diversas plataformas digitais. Numa era de tendências em rápida mudança, o setor de luxo começou a olhar para as classes de consumidores do futuro preparando-se para fazer investimentos significativos em marketing digital e recorrendo progressivamente às redes sociais para criar um maior envolvimento com os seus clientes. Assim, para entender o envolvimento do cliente é preciso garantir que uma marca esteja a transmitir ao consumidor a perceção correta (identidade versus imagem). A identidade e imagem de marca podem projetar uma perceção distinta da pretendida por parte dos consumidores. O modelo de personalidade de marca pode ser essencial para compreender a influência das perceções da marca entre empresas e consumidores. Esta investigação tem o desígnio de analisar as dimensões de personalidade da marca comunicadas online pela marca de luxo Chanel, nos seus produtos de cosmética mais conceituados: as suas fragrâncias - Coco Chanel Mademoiselle, Chanel Eau Tendre e Chanel Nº5; com o intuito de compreender se a identidade projetada pela marca diverge com a imagem percecionada pelos consumidores.
In recent years, social networks have become a vital component of integrated marketing communications enabling the creation of a strong relationship between organizations and their consumers. The technological revolution has altered behavioural patterns, enabling the exchange of a huge amount of information and opinion among consumers on various digital platforms. In an age of rapidly changing trends, the luxury sector has begun to look at its consumer classes of the future, being prepared to make significant investments in digital marketing and progressively using social media to attract customer engagement. Thus, to understand customer engagement, we may need to make sure that a brand is passing to consumer the right perception (identity versus image). Brand identity and image may project a different perception from consumers. Brand personality model may be essential for understanding the leverage between firms and consumers brand perceptions. This research aims to analyse the personality dimensions of online brand communication by luxury brand Chanel, for its most notorious cosmetic products: its fragrances - Coco Chanel Mademoiselle, Chanel Eau Tendre and Chanel Nº5; with the purpose of understanding if the identity projected by the brand diverges with the image perceived by consumers.
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Libros sobre el tema "Perfume"

1

Saladrigas, Eduard Miró i. Perfum de silenci = Perfume de silencio = Perfume of silence. Barcelona: La Busca Edicions, 2004.

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Robbins, Tom. Jitterbug perfume. New York: Bantam Books, 2003.

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Namban, Akahige. Yakuza perfume. New York: Blue Moon, 2001.

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Thomas, Gordon. Deadly perfume. London: Chapmans, 1992.

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Robbins, Tom. Jitterbug Perfume. New York: Random House Publishing Group, 2003.

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Wasserman, Rosanne. Apple perfume. Hudson, N.Y: Groundwater Press, 1989.

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Thomas, Gordon. Deadly perfume. London: Chapmans, 1991.

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Süskind, Patrick. Perfume: Perfume. Washington Square Press, 1991.

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Stevenson, Jane. Flowers in the Abstract. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198808770.003.0017.

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Before the 1920s perfume was strongly encoded. Musky scents and tropical ‘heavy florals’ were associated with prostitution, oriental perfumes with decadence and Catholicism, and light floral scents such as rose and lavender with virtuous femininity, while citrus colognes were unisex. Blending perfumes was held to be decadent in itself. The discovery of synthetic aldehydes increased the range of possible scents, and perfumers began experimenting. The modernization of perfume began with mixing scents from different semiotic categories, thus moving from naturalism to abstraction. ‘Chanel No. 5’ was the most successful of these new inventions, and was consciously conceived of as a synthetic creation.
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Thompson, C. J. S. Mystery and Lure of Perfume. Kessinger Publishing, 2003.

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Capítulos de libros sobre el tema "Perfume"

1

Bährle-Rapp, Marina. "perfume". En Springer Lexikon Kosmetik und Körperpflege, 417. Berlin, Heidelberg: Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-71095-0_7806.

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Hendriks, Mariapina Colazzo. "Perfume". En When the Body Speaks, 84–104. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003198079-5.

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Bährle-Rapp, Marina. "without (perfume)". En Springer Lexikon Kosmetik und Körperpflege, 593. Berlin, Heidelberg: Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-71095-0_11210.

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Maxwell, Kenneth. "Primate Perfume". En The Sex Imperative, 189–99. Boston, MA: Springer US, 1994. http://dx.doi.org/10.1007/978-1-4899-5988-1_13.

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Bumke, Alison. "‘Holy Perfume'". En John Donne’s Language of Disease, 128–44. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003374305-9.

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Small, Les. "Perfume creation: The role of the perfumer". En The Chemistry of Fragrances, 143–50. Cambridge: Royal Society of Chemistry, 2007. http://dx.doi.org/10.1039/9781847555342-00143.

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Groom, Nigel. "A". En The Perfume Handbook, 1–18. Dordrecht: Springer Netherlands, 1992. http://dx.doi.org/10.1007/978-94-011-2296-2_1.

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Groom, Nigel. "J". En The Perfume Handbook, 113–18. Dordrecht: Springer Netherlands, 1992. http://dx.doi.org/10.1007/978-94-011-2296-2_10.

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Groom, Nigel. "K". En The Perfume Handbook, 119–22. Dordrecht: Springer Netherlands, 1992. http://dx.doi.org/10.1007/978-94-011-2296-2_11.

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Groom, Nigel. "L". En The Perfume Handbook, 123–36. Dordrecht: Springer Netherlands, 1992. http://dx.doi.org/10.1007/978-94-011-2296-2_12.

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Actas de conferencias sobre el tema "Perfume"

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Weideman, Nicolaas, Virginia K. Felkner, Wei-Cheng Wu, Jonathan May, Christophe Hauser y Luis Garcia. "PERFUME". En CCS '21: 2021 ACM SIGSAC Conference on Computer and Communications Security. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3465413.3488575.

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Choi, Yongsoon, Adrian David Cheok, Xavier Roman, The Anh Nguyen, Kenichi Sugimoto y Veronica Halupka. "Sound perfume". En the 8th International Conference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/2071423.2071428.

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Choi, Yongsoon, Rahul Parsani, Xavier Roman, Anshul Vikram Pandey y Adrian David Cheok. "Sound perfume". En SA '12: SIGGRAPH Asia 2012. New York, NY, USA: ACM, 2012. http://dx.doi.org/10.1145/2407707.2407729.

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"Chinese Consumer Selection of Perfume". En July 11-12, 2017 Bangkok (Thailand). EAP, 2017. http://dx.doi.org/10.17758/eap.ed0717023.

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von der Lühe, B., V. Thiel, R. W. Mayes, L. Dawson, M. Graw, S. J. Rowland y S. Fiedler. "The Perfume of Death – Ambrein in Human Adipocere". En 29th International Meeting on Organic Geochemistry. European Association of Geoscientists & Engineers, 2019. http://dx.doi.org/10.3997/2214-4609.201902677.

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Kovačević, Dorotea, Dajana Kupres, Fran Šepat y Maja Brozović. "Exploring odor associations based on packaging visual elements". En 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p57.

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Previous studies have shown that packaging design can influence people’s expectations regarding product attributes. This study explored the role of packaging visual design in presenting a nonvisual attribute (i.e. odor) by investigating consumers’ responses to various graphic designs displayed on perfume packaging. Particularly, the aim was to examine how different visual elements (such as patterns, photographs and illustrations) influence product choices, preferences and odor associations. 136 people participated in the study, with approximately equal numbers of males and females. They were presented with 10 packaging samples. The samples were of the same shape and size but with different visual elements. The results of the experiment confirmed that participants associated highly recognizable objects with their specific odors. For example, a lemon pattern was paired with a fresh smell, and an image of a rose was paired with a floral smell. On the other hand, when packaging presented odor-neutral objects, the participants’ responses were not uniform. The design which was associated with the largest range of smells was the one with a photograph of a human body, which was paired with three different perfume types (namely, floral, woody and oriental). When data were split by gender, the results suggested that men had a preference for regular and sharp visual shapes. Another relevant finding is that perception of perfume packaging can be influenced by age. Young participants mostly preferred abstract visual shapes for perfume presentations. The results of the choice task indicated that young participants were more sensitive to variations in design than mature participants. Furthermore, they associated most of the packaging designs with more than one type of smell. The findings can be useful for successful perfume packaging design, especially when young consumers are the main target audience.
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Candido, Jose Vicente y Pedro Antonio Ferreira. "Proposition of the 3-block Perfume Exhibition Model : Using technology on turning visible an invisible reality such as perfumes". En 2020 15th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2020. http://dx.doi.org/10.23919/cisti49556.2020.9141127.

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Saptari, Adi, Cynthia Monika y Isa Halim. "Reducing Wasted in Perfume Laboratory Activities using DMAIC Method". En 2019 International Conference on Sustainable Engineering and Creative Computing (ICSECC). IEEE, 2019. http://dx.doi.org/10.1109/icsecc.2019.8907089.

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Yakupova, A. I. y Kh B. Nurgalina. "ZERO ARTICLE IN ADVERTISING SLOGANS OF THE PERFUME INDUSTRY". En УСТОЙЧИВОЕ РАЗВИТИЕ ТЕРРИТОРИЙ: ТЕОРИЯ И ПРАКТИКА. г. Сибай: Сибайский институт (филиал) федерального государственного бюджетного образовательного учреждения высшего профессионального образования "Башкирский государственный университет", 2022. http://dx.doi.org/10.56363/9785604860908_236.

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Kong, Rui. "On Perfume Advertisement in Film Art during the Digital Age". En 2nd International Conference on Arts, Design and Contemporary Education. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icadce-16.2016.212.

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Informes sobre el tema "Perfume"

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Riviere, J. E., N. A. Monteiro-Riviere y K. F. Bowman. Development of In Vitro Isolated Perfused Porcine Skin Flaps for Study of Percutaneous Absorption of Xenobiotics. Fort Belvoir, VA: Defense Technical Information Center, junio de 1987. http://dx.doi.org/10.21236/ada204615.

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Riviere, J. E., M. P. Carver, N. A. Monteiro-Riviere y K. F. Bowman. Development of In Vitro Isolated Perfused Porcine Skin Flaps for Study of Percutaneous Absorption of Xenobiotics. Fort Belvoir, VA: Defense Technical Information Center, noviembre de 1986. http://dx.doi.org/10.21236/ada198960.

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Toxopeus, C. y J. M. Frazier. The Isolated Perfused Rat Liver and its use in the Study of Chemical Kinetics: Quality and Performance Parameters. Fort Belvoir, VA: Defense Technical Information Center, abril de 1999. http://dx.doi.org/10.21236/ada453185.

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Timeless Beauty: Ancient Perfume and Cosmetic Containers. Inter-American Development Bank, enero de 1995. http://dx.doi.org/10.18235/0006224.

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One hundred-eighteen vessels, grooming instruments and sculptures in glass, alabaster, bronze, marble and stone from the Israel Museum in Jerusalem representing the ancient cultures of the East. This exhibition was organized to honor the 36th Annual Meeting of the IDB Board of Governors held in March, 1995 in Jerusalem.
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Health hazard evaluation report: HETA-91-026-2257, Dana Perfume Corporation, Mountaintop, Pennsylvania. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, National Institute for Occupational Safety and Health, septiembre de 1992. http://dx.doi.org/10.26616/nioshheta910262257.

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