Bibliografías temáticas / Product placement

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Literatura académica sobre el tema "Product placement"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 9 de junio de 2025

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Artículos de revistas sobre el tema "Product placement"

Wiles, Michael A., and Anna Danielova. "The Worth of Product Placement in Successful Films: An Event Study Analysis." Journal of Marketing 73, no. 4 (July 2009): 44–63. http://dx.doi.org/10.1509/jmkg.73.4.044.

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As a result of the diminishing effectiveness of broadcast advertising, firms are increasingly turning to product placements in films and television to promote their products. A growing stream of product placement research has conducted surveys of consumer and practitioner views on the practice and experiments to gauge product placement's impact on brand awareness, attitudes, and purchase intent. However, there is no evidence of whether firms’ investments in film product placements are worthwhile. The event study of 126 product placements in successful films during 2002 reveals a mean cumulative abnormal return of .89% during the film's opening, indicating that product placement in a successful film is associated with positive movements in firm stock prices. Cross-sectional analysis of the returns offers new insight into how product, film, and execution factors influence the placement's worth. The authors find that placement abnormal returns are enhanced by tie-in advertising and brand equity but are inhibited by audience absorption, critical acclaim, and violent film content. Placement modality, character associations, and blatancy also significantly affect the placement's value.

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Turner, Christopher R. "Product Placement of Medical Products." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 159–70. http://dx.doi.org/10.1300/j057v10n01_11.

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Natharius, David, and Mary-Lou Galician. "When Product Placement Is NOT Product Placement." Journal of Promotion Management 10, no. 1-2 (May 11, 2004): 213–18. http://dx.doi.org/10.1300/j057v10n01_15.

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Buckser, Andrew and Susan. "Product Placement." Anthropology News 46, no. 4 (April 2005): 60. http://dx.doi.org/10.1525/an.2005.46.4.60.

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Yeston, J. "Product Placement." Science 334, no. 6056 (November 3, 2011): 571. http://dx.doi.org/10.1126/science.334.6056.571-c.

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Alexander, Christian. "Alexandra Puff: Product Placement Stephan Leitgeb: Product-Placement." Zeitschrift für geistiges Eigentum 2, no. 4 (2010): 492. http://dx.doi.org/10.1628/186723710794481345.

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Anggraini, Ine, Jan Jan Eka Sulistiana, and Monique Dzulfairda. "TRENDS OF PLACING PRODUCT ADVERTISEMENTS ON ENTERTAINMENT AND INFORMATION SHOWING ON NATIONAL BROADCASTING TELEVISION." Jurnal Komunikasi dan Bisnis 10, no. 1 (May 15, 2022): 85–98. http://dx.doi.org/10.46806/jkb.v10i1.823.

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Television is the most effective place in the world of advertising. Many formats or forms are currently developing in television shows, creating a new phenomenon about the number of advertisements that are made by advertisers in informative and entertainment television shows. The purpose of this study was to determine what kind of product advertisement placement advertisers tend to choose on entertainment programs on national broadcast television and what kind of product advertisement placements advertisers tend to choose on informative programs on national broadcast television. The method used in this research is content analysis . The instrument used is a coding sheet format with six product placement indicators , namely visual dimension, auditory dimension, plot connection dimension (PCD), implicit product placement, integrated explicit product placement, non-integrated explicit product placement . The results showed that in the iNews afternoon news program, there were three types of product placement integration that were chosen by advertisers and creative teams into their advertisements, namely visual dimensioning, Implicit product placement and Non-Integrated explicit product placement techniques. While in the soap opera Bond of Love, there are four types of placement product integration that are most chosen by advertisers and creative teams into their advertisements , namely visual dimensioning techniques, Auditory dimensions, Plot connection dimensions (PCD) and Non-Integrated explicit products. placements.

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Sugara, Restu Pramesti, and Rudy Tobing. "PENGARUH PRODUCT PLACEMENT DALAM DRAKOR LITTLE WOMEN DAN PRODUCT QUALITY TERHADAP PURCHASE INTENTION." Jurnal Riset Rumpun Ilmu Ekonomi 2, no. 2 (October 2, 2023): 36–48. http://dx.doi.org/10.55606/jurrie.v2i2.1946.

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Product Placement adalah strategi pemasaran yang melibatkan penempatan produk dalam konten media. Ini adalah strategi populer bagi merek untuk menjangkau konsumen dan memengaruhi perilaku pembelian seperti purchase intention. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Product Placement dan Product Quality di Drakor Little Women terhadap Purchase Intention produk Kopiko Coffee Candy Blister Pack. Metode kuantitatif deskriptif digunakan dalam penelitian ini. Analisis regresi berganda digunakan untuk menganalisis data. Sampel terdiri dari 347 responden yang berdomisili di Jakarta Barat. Hasil penelitian menunjukkan bahwa product placement dan product quality berpengaruh signifikan terhadap purchase intention produk Kopiko Coffee Candy Blister Pack. Temuan penelitian ini menunjukkan bahwa product placemen dapat menjadi cara yang baik untuk mempengaruhi perilaku konsumen. Namun, efek product placement cenderung dimoderasi oleh product quality. Merek harus mempertimbangkan untuk menggunakan product placement bersamaan dengan produk berkualitas tinggi untuk memaksimalkan efektivitas kampanye pemasaran.

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Rössler, Patrick, and Julia Bacher. "Transcultural Effects of Product Placement in Movies." Zeitschrift für Medienpsychologie 14, no. 3 (July 2002): 98–108. http://dx.doi.org/10.1026//1617-6383.14.3.98.

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Abstract. Product placement represents an alternative strategy of advertisers to overcome restrictions of traditional commercial communication. The paper describes different types of placement and resumes the small body of research in the field, both serving as a starting point for empirical research. As a matter of fact, placements which have become part of top movies will be distributed in cinemas and on screens all over the world. A quasi-experimental study carried out in Germany and the USA was designed in order to detect awareness and attitude effects of the respective placements as well as general evaluations. The results indicate small but noteworthy differences between the American and the German audience: To a certain degree, product placement was more effective on the awareness dimension in Germany, and more effective on the evaluative dimension in the USA (a result that may be traced back to the perceived function of creating a realistic impression). High placement awareness led to smaller attitude effects in Germany, while a lower degree of awareness in America should have enhanced the impact on product assessment.

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Wright, Bianca. "Beyond product placement." Communicare: Journal for Communication Studies in Africa 30, no. 1 (October 17, 2022): 47–65. http://dx.doi.org/10.36615/jcsa.v30i1.1665.

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In South Africa, advergaming currently does not reach a mass audience because of the lownumber of Internet users and the high cost of Internet access. However, as a brand communicationtool, advergaming has the potential to be used as a viral marketing tactic. The article analysesthe potential of the mobile environment as a catalyst for enabling the use of advergaming as aviral marketing tool in South Africa and proposes a theoretical model derived from an analysis ofexisting literature and observation, for operationalising mobile advergaming.

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Tesis sobre el tema "Product placement"

Carcuro, Maturana Katrina, and Navarro Diego Labra. "Product placement." Tesis, Universidad de Chile, 2004. http://www.repositorio.uchile.cl/handle/2250/114403.

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Seminario para optar al grado de Ingeniero Comercial<br>El product placement, “tie in”, inserción de productos o emplazamiento del producto es introducir productos publicitarios donde se pueda distinguir una marca generalmente conocida dentro de algún espacio publicitario que no sea una tanda comercial, es decir; pueden introducirse estas marcas (o productos) tanto en películas como en series de TV, programas estelares, videojuegos, en partidos de fútbol e incluso dentro de letras de canciones (donde se mencionan marcas de productos), con algún fin publicitario. Es de nuestro interés investigar sobre el Product Placement ya que es una nueva forma de publicidad que surge debido a que la audiencia y televidentes empezaron a saturarse de la publicidad tradicional y antes vista. Por ejemplo cuando el televidente se encuentra en la mejor parte de la teleserie se les interrumpe con comerciales la mayoría de las veces largos y repetidos que a vista del ser humano se convierte en una rutina aburrida y persuasiva, siendo el único fin hacer que el televidente consuma el producto. Este tema (PP), tiene argumentos a favor, pero también en contra. Las empresas cinematográficas se encuentran a favor del PP porque les conviene debido a que justamente cuando están en el período de producción de la película (con menos recursos), o series, o juegos, etc. obtienen ingresos por este medio. Pero la otra parte, los que aun no están totalmente convencidos de que el PP es favorable, como por ejemplo los probables auspiciadores no tienen muy clara si esta forma de publicidad en realidad sirve para aumentar la intención de compra, la recordación de la marca, la actitud hacia la marca, etc. De esta manera el objetivo de nuestro seminario es presentar el concepto de product placement, diferenciarlo de otras formas de comunicación, clasificar los tipos de de PP, ventajas y desventajas, sus efectos y regulación, como es el proceso de trabajo y su rentabilidad. También para obtener un mayor conocimiento en esta 5 materia, ya que queremos saber si es efectivo y si funciona el PP, si realmente aumenta la intención de compra, recordación de marca, etc. y si es recomendable que las empresas inviertan en esta nueva forma de introducir la publicidad. Respecto a la justificación nos parece interesante investigar sobre el PP ya que cada vez percibimos que aparece con mayor frecuencia en los cines, en la televisión, video juegos, deportes, libros, etc. y creemos que debido a esta profesión es interesante tener un mayor conocimiento sobre este tema para tomar decisiones acertadas. Método que utilizaremos: Trabajaremos un marco conceptual: Definiciones, Conceptos, Marco Teórico que se elaborará a partir de una revisión de la literatura acerca del tema

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Koulová, Lucie. "Product placement v televizní tvorbě." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150380.

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The thesis "Product placement in TV production" focuses on a specific type of marketing communication named product placement, particularly in the Czech TV broadcasting. The main aim of this thesis is to explore product placement and its particularities in TV production, with the focus on the Czech television broadcasting. Furthermore the next goals are to describe the whole proces of product placement realisation and to find out whether people know or do not know what a term product placement is and its legal background in the Czech Republic and how they perceive product placement in the Czech broadcasting.

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Wang, Ping. "Product placement as public relations examining the role of product placement and practitioners' perceived effectiveness of product placement in social media /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024645.

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Antonova, Antonina. "Product placement a jeho právní aspekty." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4267.

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The diploma thesis deals with the issue of product placement and its legal aspects in the Czech republic. It analyses all the legal regulations, which strike upon product placement. The thesis also contains real law cases and two examples of contracts in this field. The author presents her own proposals and recommendations of how should product placement be regulated.

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Abrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.

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Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportunity to reach out with a company’s message. Several studies have been done in the field of mapping the attitudes towards product placement but no research has been done with the Swedish audience in focus. Therefore the purpose of this thesis is: “…to investigate what attitudes the Swedish audience has towards product placements in Movies and TV-shows”, which will lead to a greater knowledge for Swedish marketing managers about the attitudes towards product placement in Sweden. This thesis is a quantitative study with a descriptive single cross-sectional design. The data was retrieved through a questionnaire online. The sample frame was generation Y which is people that are between the ages 18-35. The study showed that the general attitude towards product placement is positive for the Swedish audience. When it comes to the different dimensions of product placement; visual-only, audio-only and a combination audio-visual it is shown that the visual placements is seen as the most positive way to place a product in a movie or a TV-show. It could also be seen several similarities with previous studies that prominent placement has a lower attitude while a subtle placements has a more positive attitude.

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Pulliam, Maria Flavia T. "Product Placement Decisions On-Set." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/communication_theses/93.

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This thesis is an ethnographic study of the product placement decisions made on-set during the production of a feature film. A concise historical review of the use of products in film and television is followed by an overview of the current research literature. The literature overview reveals a need for specific additional research. The research question which directed the present study intends to add to the existing literature: product placement is part of a creative decision-making process that happens throughout production on-set with filmmakers using products to help tell their story. The method used to approach the research question is an ethnographic observation of the decision-making process on-set, supplemented by interviews with professionals in props, art and set decorating departments. The findings present the results of the study summarizing the observations and interviews supporting the research question. The last section outlines the conclusions and areas that call for further research.

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Kobosilová, Irena. "Product Placement v českém filmu." Master's thesis, Akademie múzických umění v Praze. Filmová a televizní fakulta AMU. Knihovna, 2009. http://www.nusl.cz/ntk/nusl-79166.

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This thesis brings a look at the main issues of Product Placement in the field of Czech filmmaking. Further it presents general guidance for its use, application and inspiration. The thesis is divided into three parts. The first gives us basic orientation in the field of Product Placement. The second is the case of study; its purpose is to reveal the attitude of key subjects joining the implementation process of Product Placement in Czech filmmaking environment, the key subjects are the producer and the representative of the product brand; this is followed by the analysis of achieved data. The third part includes possible guidance how to implement Product Placement to the conditions of Czech film market. In the end there is a Product Placement general hypothesis about its usage frequency and the functioning as a tool in the Czech filmmaking and also the possibilities of its development in the years to come.

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Ілляшенко, Наталія Сергіївна, Наталия Сергеевна Ильяшенко, Nataliia Serhiivna Illiashenko та Ю. А. Доля. "Product Placement як інструмент маркетингу". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/14716.

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Havlíčková, Lenka. "Product Placement ve vybraném díle." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-195485.

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This thesis is focused on both product placement problems on a general theoretical level and their usage in a specific movie called Probudím se včera (I wake up yesterday). In the theoretical part of the essay the relevant notions involving marketing and media areas are defined, the practical part includes both the analysis of specific integration types of various brands in the film and the evaluation of information picked up by a questionnaire form which has searched for a respondents attitude to the product placement dilemma in a general way and also from the point of view of the chosen movie Probudím se včera.

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Pedrotti, Eugenia <1988&gt. "Il product placement nel cinema." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3598.

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Libros sobre el tema "Product placement"

Koberger, Vera. Product Placement Sponsoring Merchandising. Munster: Lit Verlag, 1990.

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Rathmann, Peggy. Medienbezogene Effekte von Product Placement. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6.

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Masoero, Francesca. Product placement, teenpic e adolescenti 2.0. Torino: Kaplan, 2012.

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Wegener, Katrin M. Die Markenprofilierungswirkung von Product Placement in Computerspielen. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-27442-9.

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Bente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Wiesbaden: Deutscher Universitäts-Verlag, 1990.

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Zaiss, Volker. Das Zusammenspiel von Product Placement und Co-Promotion. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6.

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Mallick, Rani. Product-Placement in den Massenmedien: Rechtstatsachen und Rechtsgrundlagen. Baden-Baden: Nomos, 2009.

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Kanchan, Prateek. In-film advertising: Brand positioning strategy. Hyderabad, India: ICFAI University Press, 2006.

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Niederberger, Angelika. Die Popularisierung der Werbung: Product Placement im französischen und deutschen Fernsehgespräch. [s.l.]: [s.n.], 1998.

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Lehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Paris: Editions d'organisation, 2006.

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Capítulos de libros sobre el tema "Product placement"

Berndt, Ralph. "Product Placement." In Handbuch Marketing-Kommunikation, 673–94. Wiesbaden: Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-82539-1_34.

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Dawid, Herbert, Karl Doerner, Richard F. Hartl, Marc Reimann, Georg Dorffner, Thomas Fent, Markus Feurstein, Andreas Mild, Martin Natter, and Alfred Taudes. "Product Placement." In Quantitative Models of Learning Organizations, 47–62. Vienna: Springer Vienna, 2002. http://dx.doi.org/10.1007/978-3-7091-6158-6_4.

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Hermanns, Arnold, and Fritjof Lemân. "Product Placement." In Handbuch Kommunikation, 177–94. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8078-6_9.

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Zaiss, Volker. "Product Placement." In Das Zusammenspiel von Product Placement und Co-Promotion, 9–49. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6_2.

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Beyda, Katherine. "Product Placement." In The Creative Producing Handbook, 195–213. New York: Routledge, 2025. https://doi.org/10.4324/9781003516569-19.

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Esmaeilpour, Fariba, and Mitra Shabani Nashtaee. "Food product placement." In Food Advertising and Childhood Obesity, 59–67. Abingdon, Oxon ; New York, NY : Routledge, 2020. | Series: Routledge studies in marketing ; 10: Routledge, 2020. http://dx.doi.org/10.4324/9780429344435-6.

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Rathmann, Peggy. "Product Placement als Kommunikationsinstrument." In Medienbezogene Effekte von Product Placement, 13–65. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6_2.

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Bacher, Julia, and Patrick Rössler. "Product Placement in Spielfilmen." In Fernsehwerbung — quo vadis?, 199–225. Wiesbaden: VS Verlag für Sozialwissenschaften, 2004. http://dx.doi.org/10.1007/978-3-322-80382-5_12.

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Kohl, Helmut. "Product Placement und Sponsoring." In Fernsehfinanzierung, 147–54. Wiesbaden: VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-322-90299-3_7.

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Crowell, Thomas A. "Product Placement and Sponsorship." In The Pocket Lawyer for Filmmakers, 189–98. 3rd ed. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003228479-17.

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Actas de conferencias sobre el tema "Product placement"

Brown, Michael D. "Marketing in the 21st Century: Revisiting The 4 P’s." In SSPC 2001, 1–6. SSPC, 2001. https://doi.org/10.5006/s2001-00004.

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Abstract Marketing is an important business function and a key to the success of every company. As the 21st century emerges, technology will allow us to market in more efficient ways, but the classic elements of product, price, placement and promotion still hold true. Carefully applied, technology will improve the efficiency of, but not the basic nature of, marketing.

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Lehmann, Marc, Tudor Ionescu, Paul Stead, Rod Farrell, Stephen Szymczak, and Alistair Strachan. "Production Chemical Parameters for Subsea Application." In CORROSION 2013, 1–17. NACE International, 2013. https://doi.org/10.5006/c2013-02847.

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Abstract The reliance on production chemicals, such as scale and corrosion inhibitors, to provide protection for subsea systems from flow assurance and integrity management issues has led to more stringent product quality requirements as the applications have become deeper, further away (tiebacks), and more demanding with respect to product performance, stability, deliverability, and compatibility with the materials of construction. The qualification of chemicals for squeeze application in subsea wells differs from that for continuous subsea application. However, in the context of systems assurance, the processes involved in the product selection, testing and application for the two types of application are similar. This paper contrasts the considerations for the two types of applications with respect to; (1) how system conditions are modeled, (2) the differences in the objectives of performance testing, (3) how the method of product placement impacts performance, (4) the differences in the complexities of the applications, and (5) the importance and types of monitoring that can be employed. Particular focus is directed at ensuring that the developed treatment programs meet the specified performance requirements, and are warranted for the system and operating environment

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Lewis, Brad, Eric C. Coyle, and Steve F. Biagiotti. "Minimizing HCA Impact Potentials through Strategic Pipeline Design." In CORROSION 2003, 1–11. NACE International, 2003. https://doi.org/10.5006/c2003-03166.

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Abstract Introduction of the new Hazardous Liquid Pipeline Integrity Management Program compliance regulations in December 2000 includes the requirement to identify High Consequence Areas (HCA). These new compliance regulations have incited new maintenance challenges for pipeline operators. HCA identification tools, developed to determine potential release volumes and impact locations can now be utilized to minimize the HCA exposure potential as new pipelines are proposed and their routes planned. Simple planimetric information regarding proposed pipeline routes is translated into a spatial, or three-dimensional, digital model to simulate the potential release of product. In addition to the lateral translation of the pipeline centerline to avoid HCA features, further evaluations can be performed to simulate the placement of mainline valves, optimize SCADA response times, and evaluate the impact that elevation poses on drain-down volumes. Improved strategies for pipeline placement early in the design phase of construction can prove to be cost effective during the operating life of the pipeline.

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Zeanon, William H. "Fabrication of a Dual Laminate Vessel from Beginning to End." In CORROSION 1998, 1–4. NACE International, 1998. https://doi.org/10.5006/c1998-98467.

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Abstract Many end users and specifiers are knowledgeable of the basic construction of dual laminate vessels but not all are knowledgeable of the sequential steps necessary to fabricate dual laminate vessels. Fabrication is the art and science of making a joint in any material. Dual laminate fabrication requires joints to be made in two different materials for one end product. By understanding the fabrication sequence, better decisions can be made in the placement of orders, quality control, inspections, and deliveries of dual laminate vessels.

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Ip, Barry. "Product placement in interactive games." In the International Conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1690388.1690404.

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Nozdrenko, Elena. "FEATURES OF RUSSIAN PRODUCT PLACEMENT." In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/41/s16.023.

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Todua, Nugzar, and Giorgi Robakidze. "Georgian Consumers’ Attitude towards Product Placement." In V National Scientific Conference. Grigol Robakidze University, 2023. http://dx.doi.org/10.55896/978-9941-8-5764-5/2023-268-278.

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The article explores the role of product (brand) placement in modern business. The primary factors analyzed in the study include the acceptance of product placement, brand awareness, attitudes toward brand, and purchase intention. By conducting marketing research, the study identifies the opinions of respondents concerning traditional advertising and product placement. Through regression analysis, the study determines statistically significant values that demonstrate the connection between the acceptance of placed brands and brand awareness, as well as the impact of these variables on brand attitude. Additionally, the article establishes how the attitudes of Georgian consumers toward brand influence their purchase intentions. Keywords: Product placement, consumer behavior, marketing research.

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Liang, Wei, Luhui Wang, Xinzhe Yu, Changyang Li, Rawan Alghofaili, Yining Lang, and Lap-Fai Yu. "Optimizing Product Placement for Virtual Stores." In 2023 IEEE Conference Virtual Reality and 3D User Interfaces (VR). IEEE, 2023. http://dx.doi.org/10.1109/vr55154.2023.00049.

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Ito, Yusuke, and Shohei Kato. "Dynamic product placement method in order picking using correlation between products." In 2016 IEEE 5th Global Conference on Consumer Electronics. IEEE, 2016. http://dx.doi.org/10.1109/gcce.2016.7800361.

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Yang, Lin, and Chengyue Yin. "Influence of Product Plot Connection of Product Placement on Purchase Intention." In 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icesem-18.2018.24.

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Informes sobre el tema "Product placement"

Rushing, John F., and Anthony J. Falls. Long-Term Performance Evaluation of Asphalt Surface Treatments: Product Placement. Fort Belvoir, VA: Defense Technical Information Center, February 2010. http://dx.doi.org/10.21236/ada529159.

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Simancas González, E., and B. Novella Serrano. Del product placement al brand placement: el caso de DC Comics en la sitcom The Big Bang Theory. Revista Latina de Comunicación Social, December 2016. http://dx.doi.org/10.4185/cil2016-063.

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Brydie, Dr James, Dr Alireza Jafari, and Stephanie Trottier. PR-487-143727-R01 Modelling and Simulation of Subsurface Fluid Migration from Small Pipeline Leaks. Chantilly, Virginia: Pipeline Research Council International, Inc. (PRCI), May 2017. http://dx.doi.org/10.55274/r0011025.

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The dispersion and migration behavior of hydrocarbon products leaking at low rates (i.e. 1bbl/day and 10 bbl/day) from a pipeline have been studied using a combination of experimental leakage tests and numerical simulations. The focus of this study was to determine the influence of subsurface engineered boundaries associated with the trench walls, and the presence of a water table, upon the leakage behavior of a range of hydrocarbon products. The project numerically modelled three products including diesel, diluted bitumen (dilbit) and gasoline; which were chosen to span a range of fluid types and viscosities. Laboratory simulations of leakage were carried out for the most viscous product (i.e. dilbit) in order to capture plume dispersion in semi-real time, and to allow numerical predictions to be assessed against experimental data. Direct comparisons between observed plume dimensions over time and numerically predicted behavior suggested a good match under low moisture conditions, providing confidence that the numerical simulation was sufficiently reliable to model field-scale applications. Following a simulated two year initialization period, the leakage of products, their associated gas phase migration, thermal and geomechanical effects were simulated for a period of 365 days. Comparisons between product leakage rate, product type and soil moisture content were made and the spatial impacts of leakage were summarized. Variably compacted backfill within the trench, surrounded by undisturbed and more compacted natural soils, results porosity and permeability differences which control the migration of liquids, gases, thermal effects and surface heave. Dilbit migration is influenced heavily by the trench, and also its increasing viscosity as it cools and degases after leakage. Diesel and gasoline liquid plumes are also affected by the trench structure, but to a lesser extent, resulting in wider and longer plumes in the subsurface. In all cases, the migration of liquids and gases is facilitated by higher permeability zones at the base of the pipe. Volatile Organic Compounds (VOCs) migrate along the trench and break through at the surface within days of the leak. Temperature changes within the trench may increase due liquid migration, however the change in predicted temperature at the surface above the leak is less than 0.5�C above background. For gasoline, the large amount of degassing and diffusion through the soil results in cooling of the soil by up to 1�C. Induced surface displacement was predicted for dilbit and for one case of diesel, but only in the order of 0.2cm above baseline. Based upon the information gathered, recommendations are provided for the use and placement of generic leak detection sensor types (e.g liquid, gas, thermal, displacement) within the trench and / or above the ground surface. The monitoring locations suggested take into account requirements to detect pipeline leakage as early as possible in order to facilitate notification of the operator and to predict the potential extent of site characterization required during spill response and longer term remediation activities.

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Carey, Ashley, Madeleine Roberson, Isaac Howard, and Jameson Shannon. Toward a method to predict thermo-mechanical properties of high-strength concrete placements. Engineer Research and Development Center (U.S.), March 2025. https://doi.org/10.21079/11681/49660.

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In this article, the merits of a thermo-mechanical framework to estimate properties of high-strength concrete are evaluated for potential standardization as a test method. Previous work conducted by the authors was summarized to show the individual advancements toward development of a laboratory testing framework. Most notably, laboratory-based curing protocols have been shown to produce temperature profiles that were similar to mass placements and achieving peak temperatures that were within 2°C of peak temperatures recorded in a mass high-strength concrete placement. Additionally, current testing methods to determine thermo-mechanical properties of mass concrete placements were reviewed, and a clear disconnect was noticed between methods that are predictive as well as a direct measure of mechanical properties. Based on this review of literature and the advancements summarized by the authors, a testing framework is proposed that takes the first steps toward filling this gap in literature of creating a predictive testing protocol that is also a direct measurement of mechanical properties.

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Salavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.

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Over the last few decades, the organic agriculture sector has experienced sustained growth. Globally, as well as in the European Union and Portugal, organic production accounts for just under 10% of total Utilised Agricultural Area (UAA) (FiBL, 2019; Eurostat, 2019; DGADR, 2019; INE, 2019; GPP, 2019). This growth has been seen in terms of production, number of producers, amount of retail sales, imports and exports. This article attempts to build on the multi-level perspective (MLP) of the socio-technical (ST) transitions theory by employing a whole systems analysis (Geels, 2018) of organic agriculture in Portugal, which defends an integrated vision of the systems, where multiple interactions occur within and among the niche, the regime and the landscape levels. This approach has been employed in order to develop a critical analysis of the current state of the Portuguese organic agriculture sector, stressing the multiplicity of elements that are contributing to the agro-food system´s transformation into a more sustainable one. In fact, the agro-food system is related with climate change but also has connections with other domains such as public health, water management, land use and biodiversity. Therefore, it is affected by shifts in these areas. This analysis considers developments in increasing domestic organic production, number of producers, amount of retail sales, imports, exports, market innovations, and the sector´s reconfiguration. The organic sector´s increase has been attributed to European regulation, institutionalization, standardization, farmer certification, external (government) subsidy support programs, incremental market improvements (visibility and product access), the emergence of new retailers, the rise of supporting consumers and a shift away from conventional agriculture (Truninger, 2010; DGADR, 2019; Pe´er et al, 2019). However, together with positive incentives, this sector also faces numerous barriers that are hindering a faster transformation. Difficulties for the sector to date have included: product placement; a disconnect between production, distribution and marketing systems; high transport costs; competition from imports; European subsidies focused on extensive crops (pastures, olive groves, and arable crops), entailing a substantial growth in the area of pasture to the detriment of other crops; the fact that the products that are in demand (fresh vegetables and fruit) are being neglected by Portuguese producers; expensive certification procedures; lack of adequate support and market expertise for national producers; the hybrid configuration of the sector; and price. Organic agriculture as a niche-innovation is still not greatly contributing to overall agricultural production. The low supply of organic products, despite its ever-increasing demand, suggests that a transition to increased organic production requires a deeper and faster food system reconfiguration, where an array of distinct policies are mobilized and a diversity of actions take place at different levels (Geels, 2018; Pe´er et al, 2019). This paper will attempt to contribute an overall critical assessment of the organic sector´s features and evolution and will identify some of the main obstacles to be overcome, in order to boost the sustainability transition of the agro-food system in Portugal.

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Y.P. Chugh, D. Biswas, and D. Deb. UNDERGROUNG PLACEMENT OF COAL PROCESSING WASTE AND COAL COMBUSTION BY-PRODUCTS BASED PASTE BACKFILL FOR ENHANCED MINING ECONOMICS. Office of Scientific and Technical Information (OSTI), June 2002. http://dx.doi.org/10.2172/822018.

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Perkey, David, and Danielle Tarpley. Using geophysical and erosion properties to identify potential beneficial use applications for Atlantic Intracoastal Waterway sediments. Engineer Research and Development Center (U.S.), July 2022. http://dx.doi.org/10.21079/11681/44825.

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In an effort to identify alternative and beneficial use placement strategies for dredged sediments from the Atlantic Intracoastal Waterway (AIWW), the US Army Corps of Engineers, Savannah District (SAS), and the US Army Engineer Research and Development Center (ERDC) performed a series of physical property tests of 34 core borings from the SAS AIWW. Physical property testing found that 14 of the borings were non-cohesive sandy materials that may be suitable for potential beach renourishment or berm construction. The remaining 20 borings had mud contents sufficient enough to result in cohesive behavior. A subset of six of these materials from across the geographic region were further evaluated to characterize their erosion behavior. Following a self-weight consolidation period of 30 days, erosion testing showed that the tested cohesive sediments had critical shear stress values that ranged from 1.7 Pa to 2.9 Pa, suggesting that these sediments would likely be resistant to erosion in most wetland environments after placement. Additionally, the cohesive sediments were found to produce gravel-sized mud clasts. These clasts could account for 20% or more of the eroded mass and significantly reduce the amount of silts and clays incorporated in suspended plumes during and immediately following placement.

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Perkey, David W., Danielle R. N. Tarpley, and Renée M. Styles. Using Geophysical and Erosion Properties to Identify Potential Beneficial Use Applications for Atlantic Intracoastal Waterway Sediments. U.S. Army Engineer Research and Development Center, July 2022. http://dx.doi.org/10.21079/11681/44906.

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Ratmanski, Kiril, and Sergey Vecherin. Resilience in distributed sensor networks. Engineer Research and Development Center (U.S.), October 2022. http://dx.doi.org/10.21079/11681/45680.

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With the advent of cheap and available sensors, there is a need for intelligent sensor selection and placement for various purposes. While previous research was focused on the most efficient sensor networks, we present a new mathematical framework for efficient and resilient sensor network installation. Specifically, in this work we formulate and solve a sensor selection and placement problem when network resilience is also a factor in the optimization problem. Our approach is based on the binary linear programming problem. The generic formulation is probabilistic and applicable to any sensor types, line-of-site and non-line-of-site, and any sensor modality. It also incorporates several realistic constraints including finite sensor supply, cost, energy consumption, as well as specified redundancy in coverage areas that require resilience. While the exact solution is computationally prohibitive, we present a fast algorithm that produces a near-optimal solution that can be used in practice. We show how such formulation works on 2D examples, applied to infrared (IR) sensor networks designed to detect and track human presence and movements in a specified coverage area. Analysis of coverage and comparison of sensor placement with and without resilience considerations is also performed.

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Ander, Kjell. An abdominal stridulation organ in Cyphoderris (Prophalangopsidae) and concerning the systematic classification of the Ensifera (Saltatoria). MacEwan University Library, January 2021. http://dx.doi.org/10.31542/r.gm:2687.

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Ensiferan insects (crickets, katydids, grigs and allies) are well known for rubbing parts of their cuticle together to produce sound: a process called stridulation. In this article Swedish entomologist Kjell Ander describes a novel (at the time) stridulatory apparatus in the great grig, Cyphoderris monstrosa (Prophalangopsidae), a relict ensiferan found in the mountainous regions of western North America. Ander used preserved specimens to predict the sound-producing function of a pair of abdominal file-scraper apparatuses, although he was never able to directly test his proposed mechanism nor did he speculate as to the adaptive significance of the structures. The article concludes with a review of the systematic placement of various higher level taxa within the order Orthoptera, of which Ensifera is one suborder.

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