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Literatura académica sobre el tema "Spa hotel"

Autor: Grafiati

Publicado: 4 de junio de 2021

Última modificación: 25 de abril de 2022

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Artículos de revistas sobre el tema "Spa hotel"

Swandewi, Ni Wayan Anik, Agung Sri Sulistyawati y Ni Ketut Arismayanti. "Strategi pemasaran pada the ritz carlton spa nusa dua bali". Jurnal Kepariwisataan dan Hospitalitas 5, n.º 1 (21 de junio de 2021): 54. http://dx.doi.org/10.24843/jkh.2021.v05.i01.p05.

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This research is motivated by tourist visits that do not meet the target of several years such as 2015 and 2017 and the percentage of tourist visits staying at hotels is also very minimal despite several sales promotions. The high average hotel occupancy does not make all tourists staying at The Ritz Carlton Hotel visit the spa. In 2015, only 29.7% of tourists stayed at The Ritz Carlton hotel out of the total hotel occupancy that visited the spa. In 2016 recorded 6.6%, in 2017 recorded 5.9% and in 2018 recorded 6.7% of the total occupancy who visited the spa. Along with the lack of tourist visits from outside the hotel to the spa. Considering that other five-star hotels in the Sawangan area, The Ritz Carlton hotel is still relatively new. This study aims to determine the internal and external environment and marketing strategies of The Ritz Carlton’s Spa. The data analysis technique used in this study was qualitative descriptive analysis and SWOT analysis was assisted by a Likert scale technique. Data collection techniques are obtained from the results of observations, interviews, questionnaires, literature studies and documentation. The informant determination technique used is Purposive Sampling. The sampling technique uses the Slovin formula totaling 100 respondents with accidental sampling as the distribution of the questionnaire. The results of the study stated that the internal environment contained 9P segmenting, targeting and positioning as well as the marketing mix. The external environment contains political, legal, economic, socio-cultural, technological and media environment factors. The SO strategy is a strategy for creating new treatment programs or healing programs based on Balinese cultural traditions. WO strategy is a strategy to improve the quality of human resources in order to provide maximum service. The ST strategy further introduces the Ritz Carlton Spa brand. WT's strategy is to improve the quality of products and services in order to compete in the market. Keywords: Strategies, Marketing, Spa, Hotel

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Silicka, Inese, Iveta Dembovska y Lienite Litavniece. "FACTORS INFLUENCING CUSTOMERS’ SATISFACTION AND THEIR ASSESSMENT". Latgale National Economy Research 1, n.º 9 (30 de noviembre de 2017): 109. http://dx.doi.org/10.17770/lner2017vol1.9.2461.

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Tourism in many countries and in particular cities is one of the most attractive business forms that enhances the expansion of supply and increases competition. Consequently, the quality of services is the key to customer’s choice. However, a complex character of SPA hotel services makes it necessary to explore not only the service quality, but also its mutual connection with other business processes. The study is carried out within the framework of the RTA research grant “Assessment of hotel service development possibilities in Rezekne city”. To evaluate factors influencing customers’ satisfaction, the expert – client (“hidden guest”) questionnaire was developed. Its practical approbation was carried out conducting a survey in three SPA hotels: Pühajärve Spa & Holiday Resort 3* (Otepää, Valgamaa, Estonia), Hotel Jūrmala Spa 4* (Jurmala, Latvia), Spa Vilnius Anykščiai 4* (Anykščiai, Lithuania). In the result, the conclusion was made that the questionnaire makes it possible to successfully assess the SPA hotel’s business processes and its connection with the quality of services.

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Nilashi, Mardani, Liao, Ahmadi, Manaf y Almukadi. "A Hybrid Method with TOPSIS and Machine Learning Techniques for Sustainable Development of Green Hotels Considering Online Reviews". Sustainability 11, n.º 21 (29 de octubre de 2019): 6013. http://dx.doi.org/10.3390/su11216013.

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This paper proposes a hybrid method for online reviews analysis through multi-criteria decision-making, text mining and predictive learning techniques to find the relative importance of factors affecting travelers’ decision-making in selecting green hotels with spa services. The proposed method is developed for the first time in the context of tourism and hospitality by this research, especially for customer segmentation in green hotels through customers’ online reviews. We use Self-Organizing Map (SOM) for cluster analysis, Latent Dirichlet Analysis (LDA) technique for analyzing textual reviews, Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) for ranking hotel features, and Neuro-Fuzzy technique to reveal the customer satisfaction levels. The impact of green hotels with spa and non-spa services on travelers’ satisfaction is investigated for four travelling groups: Travelled solo, Travelled with family, Travelled as a couple and Travelled with friends. The proposed method is evaluated on the travelers’ reviews on 152 hotels in Malaysia. The findings of this study provide an important method for travelers’ decision-making for hotel selection through User-Generated Content (UGC) and help hotel managers to improve their service quality and marketing strategies.

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Armada, I. Made y Komang Krisna Heryanda. "Pengaruh Kompetensi dan Kompensasi terhadap Kinerja Karyawan pada Hotel Aneka Lovina Villas and Spa Tahun 2019". Prospek: Jurnal Manajemen dan Bisnis 2, n.º 2 (31 de enero de 2021): 241. http://dx.doi.org/10.23887/pjmb.v2i2.28265.

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This study aims to examine the effect of (1) competence and compensation for employee performance, (2) competence for compensation, (3) competence for employee performance, and (4) compensation for employee performance at various Lovina Villas And Spa hotels. The research design used in this study is causal quantitative. The subjects of this study were employees at the Hotel Aneka Lovina Villas and Spa and the object was competence, compensation, and employee performance. The population in this research is all employees of all employees who work at Aneka Hotel Lovina Villas and Spa, amounting to 44 employees. All populations are made as observation units, therefore this study is included as population research. Data collected by questionnaire technique, then analyzed by path analysis. The results showed that, (1) competence and compensation had a positive effect on employee performance, (2) competence had a positive effect on compensation, (3) competence had a positive effect on employee performance, and (4) compensation had a positive effect on employee performance at Aneka Lovina Hotel Villas and Spa. Keywords: employee performance, compensation, competence

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Świeca, Andrzej y Bartosz Skrzypek. "Spa Services In Hotel Facilities In The Lublin Province The Importance Of Hotel Facilities In The Provision Of Spa Services In The Lublin Province". Polish Journal of Sport and Tourism 22, n.º 2 (1 de junio de 2015): 118–25. http://dx.doi.org/10.1515/pjst-2015-0020.

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Abstract Introduction. Apart from basic services, the modern hotel industry provides a number of additional services, including those having to do with wellness. This article attempts to provide a general description of spa services in selected hotel facilities in the Lublin Province in Poland. Material and methods. Data on the size of the accommodation base, its diversity, and its occupancy by tourists were obtained from the official statistical publications of the Polish Central Statistical Office (GUS). The paper presents the results of research on quantitative and structural transformations of mass accommodation facilities in the years 2000-2013. Particular attention was paid to spa hotels. Information on their profile and offer of balneological and wellness treatments was collected by means of a diagnostic survey in the form of an interview (primary source) and the exploration of websites (secondary source). Results and conclusions. According to the data provided by the Central Statistical Office, in 2013 there were a total of 285 mass accommodation facilities in the Lublin Province (accounting for 2.9% of all facilities in Poland), which constitutes 8.0% of the territory of Poland and is inhabited by 5.6% of the country's population. The facilities were able to receive approximately 18,700 guests (2.7% of the total accommodation capacity of Poland). Every fourth mass accommodation facility in the Lublin Province was a hotel. This type of accommodation base was represented particularly by facilities of lower categories (3, 2, and 1 star hotels), and it accounted for approximately 27% of the total accommodation capacity of the Lublin Province. Hotels and guest houses offering spa services in addition to accommodation constituted 19.5% of the total number of hotel facilities in the Lublin Province. They were particularly concentrated in Lublin and the towns of the Puławy (Puławski) District, such as Kazimierz Dolny and Nałęczów. Spa services provided in hotel facilities can become an important product intensifying the use of tourist space in the Lublin Province.

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Firman, Ahmad. "The Effect of Career Development on Employee Performance at Aswin Hotel and Spa Makassar". JURNAL MANAJEMEN BISNIS 8, n.º 1 (24 de febrero de 2021): 133–46. http://dx.doi.org/10.33096/jmb.v8i1.721.

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This study aims to determine the effect of career development toward employee performance at Aswin Hotels and Spa Makassar. The model used in this study is a questionnaire using a Likert scale. And the method of determining the sample used is a saturated sample with the total sample represented the total population of 53 people. The analytical method used is a simple regression analysis method. The results of this study indicate that career development had a positive and significant effect toward employee performance at the Aswin Hotel and Spa Makassar. Career development affected the performance of Aswin Hotel and Spa Makassar employees by 54.4%, while 45.6% of employee performance variables were affected by other variables who did not observe by researchers.

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Putra Widyatmika, I. Dewa Gede Agung y I. Gede Riana. "PENGARUH KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KOMITMEN ORGANISASIONAL, DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI". E-Jurnal Manajemen Universitas Udayana 9, n.º 10 (30 de octubre de 2020): 3486. http://dx.doi.org/10.24843/ejmunud.2020.v09.i10.p04.

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Tujuan penelitian adalah: untuk mengetahui pengaruh kepemimpinan transformasional terhadap kepusasan kerja dan komitmen organisasional pada Hotel Pita Maha Resort & Spa Ubud, untuk mengetahui pengaruh kepuasan kerja terhadap komitmen organisasional pada Hotel Pita Maha Resort & Spa Ubud, dan untuk mengetahui peran mediasi kepuasan kerja pada pengaruh kepemimpinan transformasional terhadap komitmen organisasional pada Hotel Pita Maha Resort & Spa Ubud. Populasi yang digunakan dalam penelitian ini adalah seluruh karyawan yang bekerja pada Hotel Pita Maha Resort & Spa Ubud yang berjumlah 102 orang. Data jumlah karyawan Hotel Pita Maha Resort & Spa Ubud tahun 2018. Sampel ditentukan sebanyak 102 orang dengan teknik sampling jenuh. Pengumpulan data dilakukan dengan menyebar kuesioner secara langsung kepada karyawan Hotel Pita Maha Resort & Spa Ubud dan dianalisis menggunakan statistik deskriptif rata-rata hitung serta uji asumsi klasik dan analisis jalur serta uji sobel. Hasil analisis data menunjukkan bahwa variabel kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kepuasan kerja, variabel kepuasan kerja berpengaruh positif dan signifikan terhadap komitmen organisasi, variabel kepemimpinan transformasional berpengaruh positif dan signifikan terhadap komitmen organisasi dan variabel kepuasan kerja berpengaruh positif dan signifikan dalam memediasi parsial pengaruh kepemimpinan transformasional terhadap komitmen organisasi pada Hotel Pita Maha Resort & SPA Ubud. Kata Kunci: komitmen organisasional, kepuasan kerja, kepemimpinan transformasional

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Kesumadewi, Putu Diah y A. A. Manik Pratiwi. "Model penerapan etika pelayanan pekerja wanita spa pada hotel berbintang di desa adat seminyak". Jurnal Kepariwisataan dan Hospitalitas 5, n.º 1 (21 de junio de 2021): 65. http://dx.doi.org/10.24843/jkh.2021.v05.i01.p06.

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Abstract The tourism industry is experiencing rapid development in Indonesia today. This is evident from the increasing number of tourism businesses established in almost all regions in Indonesia. This collection of tourism businesses is interrelated with each other in providing the needs of tourists to feel comfortable to live in that place. Tourism businesses include tourist attractions, tourism areas, tourism transportation services, travel services, food and beverage services, accommodation, organizing entertainment and recreational activities, SPA, etc. SPA has become one of the fastest growing tourism businesses today, because SPA is included in health tourism activities. Star hotels contribute to improving the operation of SPA tourism businesses through the provision of this business in business administration services at hotels. The ethics services of female SPA workers in star-rated hotels in the Traditional Village of Seminyak must be applied in the operational work of the hotel. With the existence of good service ethics, tourists who enjoy this service will feel satisfied so that it will not close the possibility of having a positive impact on other business sectors in the hotel. This research uses descriptive method, which is a method used to obtain an overview of the research objectives. To analyze tourists responses/perceptions of the ethics of female workers' services SPA used a Likert Scale, by distributing questionnaires to tourists who were made respondents. The results of the research model on the application of the ethics of female SPA service workers to star hotels in Seminyak Traditional Village consists of 3 stages, the first stage is the ethics of guest service before treatment in terms of tangible or physical aspects and reliability or reliability. The second stage is the ethics of guest service during treatment in terms of assurance or assurance and empathy or attention. The third stage is responsiveness or responsiveness. Keywords: Ethics, Services, Women Workers, SPA

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Oktaviyani, Kadek Mega, Putu Indah Rahmawati y I. Putu Gede Parma. "Pengaruh Kemampuan dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Hotel Nugraha Lovina Seaview Resort & Spa". Prospek: Jurnal Manajemen dan Bisnis 2, n.º 1 (6 de julio de 2020): 93. http://dx.doi.org/10.23887/pjmb.v2i1.26206.

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Tujuan penelitian ini adalah untuk menganalisis hubungan pengaruh: (1) kemampuan dan motivasi kerja terhadap kinerja karyawan pada Hotel Nugraha Lovina Seaview Resort & Spa, (2) kemampuan terhadap kinerja karyawan pada Hotel Nugraha Lovina Seaview Resort & Spa, (3) motivasi kerja terhadap kinerja karyawan pada Hotel Nugraha Lovina Seaview Resort & Spa. Penelitian ini merupakan penelitian kuantitatif. Populasi yang diambil dalam penelitian ini adalah seluruh karyawan Hotel Nugraha Lovina Seaview resort & spa sebanyak 30 orang. Metode pengumpulan data menggunakan wawancara, kuesioner, dan pencatatan dokumen. Analisis data dilakukan dengan uji regresi linier berganda. Sebelum dilakukan analisis regresi linier berganda, terlebih dahulu dilakukan uji asumsi klasik yaitu uji normalitas, uji multikolinearitas dan uji heteroskedastisitas. Hasil penelitian menunjukkan bahwa (1) kemampuan dan motivasi kerja secara simultan mempunyai pengaruh positif dan signifikan terhadap kinerja karyawan pada Hotel Nugraha Lovina, (2) kemampuan berpengaruh positif dan signifikan terhadap kinerja karyawan pada Hotel Nugraha Lovina, dan (3) motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Hotel Nugraha Lovina. Kata Kunci: kemampuan, motivasi kerja, kinerja karyawan

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Arnawa, I. Putu. "Pengaruh Tingkat Hunian Kamar dan Pendapatan Spa terhadap Laba Operasional di Nusa Dua Beach Hotel & Spa". JURNAL BISNIS HOSPITALITI 9, n.º 2 (25 de diciembre de 2020): 54–63. http://dx.doi.org/10.52352/jbh.v9i2.504.

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The purpose of this research is to determine the effect of room occupancy and spa revenue on operating profit at Nusa Dua Beach Hotel & Spa. The data analysis technique used was descriptive quantitative, and analyzed with the test of classical regression assumption, analysis multiple linear regression, individual parameter significance test (t test), simultaneous significance test (Test F) and coefficient of determination R2. Report of room occupancy, spa revenue and operating profit at Nusa Dua Beach Hotel & Spa period 2017 to 2019. The results of this research indicate that the room occupancy and spa revenue have a positive and significant effect on operating profit with the regression equation Y = -484,794,904,574 + 28,760,823,190X1 + 3,260X2 and determination coefficient is 70,2%. Room occupancy and spa revenue partially and simultaneously have a significant effect on operating profit at Nusa Dua Beach Hotel & Spa.

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Más fuentes

Tesis sobre el tema "Spa hotel"

Oliveros, Alvarado Lourdes y Calizaya Ernesto Campos. "Hotel Spa un Refugio con Identidad". Universidad Ricardo Palma, 2016. http://cybertesis.urp.edu.pe/handle/urp/758.

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Nuestra investigación parte por recopilar la poca información disponible en temas de diseño y desarrollo de proyectos pensados para sosegar el estrés cerca de Lima. Debido a que esta información era muy escasa, nos vimos en la necesidad de recorrer la zona y entrevistar a los visitantes que buscan descanso y pasividad por unos días. Como resultado, obtuvimos información valiosa, que nos permitió tener un panorama más claro de lo que queremos proponer. Finalmente este trabajo de investigación nos permitió entender de una manera clara, la problemática de la falta de infraestructura así como los requerimientos necesarios para que el público al que queremos llegar pueda desenvolverse con tranquilidad en un espacio propicio. En primer lugar, era necesario determinar la problemática de la infraestructura en Cieneguilla. Para esto se visitó varios establecimientos donde se ofrecía el servicio de spa y alojamiento. Esto nos permitió que podamos analizar los criterios básicos que nos permitan dar un buen servicio de calidad. A partir de esta investigación, y habiendo situado al usuario en un contexto determinado, podemos definir los lineamientos teóricos sobre los que el proyecto se sustenta. En primer lugar, concepto de “Arquitectura Contextualista”. Este concepto nos propone una inserción adecuada de la arquitectura al lugar, y muestra como el arquitecto resuelve los problemas con los que se encuentra, adapta la arquitectura que realiza a un medio que lo requiere para no alterarlo, sino por el contrario insertarse dentro del contexto creando una armonía tanto visual, espacial y también en cuanto a proporciones y escala. Otro concepto importante es la “Arquitectura Vernacula” . En ella el hombre se vale de los materiales e instrumentos que el medio le proporciona en estado natural, por lo que apenas si requiere de un proceso semindustrial. Así mismo debido a que sus formas proceden de necesidades bien definidas, la arquitectura vernácula logra fundirse y confundirse con el paisaje donde se asienta aquí el hombre no se impone, se acopla. Igualmente se aplica el concepto de “Techo Verde” el diseño y la instalación de un techo verde complementan fundamentos tradicionales de arquitectura con elementos de paisajismo. Las conclusiones de esta investigación permiten comparar la base teórica con su aplicación práctica. Esto permite que toda la investigación sea filtrada, para así poder aplicar los criterios y parámetros más importantes, así como intentar aplicar nuevos elementos de diseño en un proyecto de esta naturaleza. Es así que proponemos el “Hotel Spa un refugio con identidad” construido en su gran mayoría con adobe, esto nos permite hacer uso de muros anchos que nos contribuye con lineamiento rustico que queremos lograr, también por ser un material majestuoso, un material que no compite con lo moderno ni lo extravagante, al contrario encontramos que es humilde pero muy versátil sobre todo cuando queremos sentir confort en una construcción hecha con adobe. Uno de los beneficios más importantes del adobe es su capacidad para regular la temperatura de forma pasiva. En épocas de calor, tardaran más tiempo en calentar el interior de una vivienda, y en épocas frías absorbe el calor del día y pierde menos calor de noche, debido a la masa térmica con la que cuentan este tipo de viviendas. En el caso de las zonas tropicales, actúa manteniendo el interior de la vivienda más fresco, ya que retarda el ingreso de calor desde el exterior. Y lo complementamos con los techos verdes para mimetizarnos en el entorno y no alterarlo, si no, acoplándonos a él. Este documento, además de proporcionar información necesaria para desarrollar un proyecto que cumpla con los requerimientos básicos de diseño para un grupo de usuarios determinado, nos permite entender a dicho usuario. Conocer sus necesidades específicas, entender la problemática a la que se enfrenta y analizar la manera en que el usuario se desenvuelve en un espacio, tiene como resultado el proyecto que proponemos.

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Sodaitytė, Raminta. "Darbuotojų ir organizacijos tikslų suderinamumas organizacijoje "SPA Hotel"". Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_095850-86218.

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Šiame darbe susisteminama ir analizuojama įvairių Lietuvos bei užsienio autorių literatūra apie organizacijos sampratą, organizacijos elementus, organizacijos tikslus, individą organizacijoje, jo vertybės, nuostatas ir tikslus. Darbo objektas: darbuotojo ir organizacijos tikslų suderinamumas. Darbo tikslas – įvertinti darbuotojo ir organizacijos tikslų suderinamumą organizacijoje „SPA Hotel“. Darbo uždaviniai: 1. Apibūdinti organizacijos sampratą; 2. Aptarti darbuotojo ir organizacijos tikslų suderinamumo galimybes; 3. Nustatyti darbuotojų tikslus organizacijoje „SPA Hotel“. Darbo metodai: • Mokslinės literatūros analizė; • Anketinė apklausa; • Aprašomoji statistinė analizė. Darbo išvados ir svarbiausi rezultatai: Dauguma lietuvių ir užsienio autorių sutaria, kad pagrindinis komponentas organizacijoje – tikslų siekimas. Derinti darbuotojo ir organizacijos tikslus padeda motyvacinės sistemos darbuotojams kūrimas ir organizacinė kultūra. Tyrimo rezultatai parodė, kad svarbiausi darbuotojų tikslai pasirinktoje laisvalaikio sektoriaus organizacijoje yra: gauti pajamas, reikšti savo idėjas ir užsiimti mėgstama veikla. Paaiškėjo, kad organizacijos „SPA Hotel“ darbuotojai yra supažindinti su organizacijos tikslais ir jų siekdami stengiasi siekti aukštos darbo kokybės, taip pat laikosi organizacijos vertybių ir nuostatų. Analizuojant tyrimo rezultatus taip pat atsiskleidė, kad aukštesnes ir žemesnes pareigas užimančių darbuotojų tikslai ir vertybės skiriasi. Dauguma darbuotojų mano... [toliau žr. visą tekstą]
The object of investigation: employee and organizational goals compatibility. The purpose of the study: to assess employee and organizational goals compatibility in organization „SPA Hotel“. The goals of the study: 1. To describe organization conception; 2. To discuss employee and organizational goals compatibility possibilities; 3. To set employee goals in organization „SPA Hotel“. The methods used in study: 1. Analysis of scientific literature; 2. Questionnaire survey; 3. Descriptive statistical analysis. Basic conclusions and results: Most of the Lithuanian and foreign authors agree that the main component of the organization – objectives. To combine employees and organization goals helps motivation and organizational culture. The results showed that the main goals of the employees in selected leisure sector organization is: to gain incomes, express their ideas and engage in a favorite activity. Revealed, that most of the employees know organization goals and try to high-quality work and hold organization values and provisions to reach them. The analysis of the results also revealed, that the higher and lower-level employees objectives and values are different. Most employees believe that the organization's goals overlap with their personal goals, but the main tool, employee attitudes needed to achieve common goals is motivation.

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Cerna, Peña Sussy. "Hotel spa para la salud ecoturístico Quistococha - Iquitos". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2013. http://hdl.handle.net/10757/273376.

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Poço, Ana Raquel André. "Quinta da Galharda Hotel & SPA business plan". Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9572.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
In this work project will be developed a business plan to a 4 star hotel establishment, located in Miranda do Douro, classified as a Nature Tourism Enterprise. It will offer a full package of services, mainly related with nature, regional culture and social events, for example weddings. Initially, it will be analyzed the competitive environment of the region and the market attractiveness. Then, it will be developed a marketing strategy, with focus on the marketing mix. At the end, it will be developed an implementation plan and an economic viability analysis, so that based on all information it can be assessed the potential of the project.

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Calixto, Ruddy Richard y Roche Roldan José Eduardo La. "Collpa Thermal Spa & Lodge Hotel Boutique Orientado al Turismo de Bienestar en el Valle del Alto Chancay". Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/324938.

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Collpa Thermal Spa & Lodge is a business plan spurred by the opening of a new market for tourism within Peru’s expanding middle class and the demand for new products for this market that can also contribute to community development. This article seeks to provide information to those who seek to start a quality and sustainable tourism venture. Sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability (Organización Mundial del Turismo, 2013).
CollpaThermal Spa & Lodge es un planteamiento de negocio que surge en respuesta a la oportunidad que representa el crecimiento turístico del país, la ampliación de la clase media en Perú y la necesidad de crear nuevos productos turísticos para expandir el mercado y sean polo de desarrollo de las comunidades. El objetivo de este artículo es proveer de información a quienes deseen realizar un emprendimiento turístico de calidad y sostenible en el tiempo, es decir, que tome plenamente en cuenta las repercusiones actuales y futuras, económicas, sociales y medioambientales para satisfacer las necesidades de los visitantes, de la industria, del entorno y de las comunidades anfitrionas (Organización Mundial del Turismo, 2013a).

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Barata, Inês Bento Loureiro. "Plano de marketing - Hotel Palácio Estoril Golf & SPA". Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10666.

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Mestrado em Marketing
Este projeto tem como principal objetivo o desenvolvimento de um Plano de Marketing, para o Hotel Estoril Palácio Golf & Spa, visando uma reformulação e inovação do produto oferecido e estratégias já utilizadas, podendo-se destacar como as duas problemáticas principais da atualidade a dificuldade em acompanhar os preços médios estabelecidos e existência de falhas ao nível da comunicação interna. A metodologia utilizada denomina-se como Action Research, pretendendo-se a elaboração de um trabalho de pesquisa referente aos fatores com ligação direta ao negócio que caracteriza este estabelecimento, bem como uma recolha de dados primários e secundários. De modo a obter a perceção dos clientes, foi aplicado um inquérito baseado no modelo SERVQUAL, adaptado à Indústria do Turismo e Hotelaria, de Salazar, Costa e Rita (2010). Foram, também, desenvolvidas entrevistas semi-estruturadas, de carácter informal, a alguns funcionários do hotel. Neste seguimento, foi possível identificar os principais pontos fortes e fracos desta empresa, bem como as áreas com maior necessidade de incidência. Um target elitista e uma aposta nos mercados emergentes estão subjacentes às ações de marketing-mix a desenvolver. A criação de novas ofertas traduz-se em packages com ligeiros aumentos no preço dos quartos, aliados à inclusão de serviços inovadores. A nível da comunicação interna salienta-se a implementação de práticas motivacionais e recreativas, assim como a criação de uma plataforma de intranet. Assim, o Plano de Marketing desenvolvido apresenta diversas ações e estratégias, que focam o contínuo crescimento e reforço da imagem de marca deste hotel, bem como uma melhoria dos resultados alcançados.
This project has as main objective to develop a marketing plan, directed to the Hotel Palácio Estoril Golf & Spa, seeking a reformulation and innovation of the offered product and strategies presently used, once the two main problems stand out are the difficulty in following the average prices established and shortcomings in the Internal Communication. Action research was the methodology used, which aims to prepare a research work related to factors with direct connection to the business that characterizes this establishment, as well as the collection of primary and secondary data. In order to obtain the perception of the clients, a survey based on the SERVQUAL model adapted to the Tourism and Hospitality Industry from Salazar, Costa and Rita (2010), was applied. Furthermore, semi-structured interviews were developed and conducted, with an informal character, to selected hotel staff. This way, it was possible to identify the main strengths and weaknesses of this company as well as the areas with greatest need of focus. An elitist target and a focus in emerging markets underlie the marketing-mix tactics to implement. The creation of new offers translates into "packages" with slight increases in room rates, combined with the inclusion of innovative services. Regarding the reformulation of the internal communication, the implementation of motivational and recreational practices and the creation of an intranet platform are highlighted. Thus, the marketing plan presents actions and strategies that focus on continued growth and strengthening of the brand image of this hotel as well as improvement of achieved results.

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Vaňková, Lucie. "Marketing služeb lázeňského zařízení". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15426.

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My thesis are focused on importace of marketing application through marketing analysis of the spa hotel that is occured in dynamical competitive environment. In the first chapter of my thesis are represented theoretical marketing ressources in a field of health services that leads to beneficial market position of enterpreneur entity. In the next chapter, marketing mix analysis, micro and local analysis and following evaluation of enterpreneurs competition situation are accomplished. This chapter comes out of internal resources of spa hotel afforded from marketing departement representative. The final chapter includes analysis evaluation towards to theoretical marketing knowledge.

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Quintas, Nuno Miguel Alves. "Proposta de plano de comunicação: Curia Palace Hotel Spa & Golf". Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/16023.

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Mestrado em Marketing
O presente projeto propõe-se a contribuir para a melhoria da comunicação do Curia Palace Hotel Spa & Golf de forma, a que este recupere o brilho de outros tempos. O livro inicia-se com uma apresentação do turismo mundial e em Portugal (com todas as suas características e tendências), assim como a hotelaria e o marketing a ela associado. Segue-se toda a informação da unidade hoteleira em questão e o perfil dos seus clientes (considerando os dados recolhidos através de inquéritos), e a proposta de um plano de comunicação usando como base o perfil previamente estabelecido.
This project proposes to contribute to enhance Curia Palace Hotel Spa & Golf communication, in order for it to recover its older days glow. The book starts with a presentation about the tourism in the world and on Portugal (with all their characteristics and tendencies), as well as hospitality and the marketing associated with it. Following is all the information about the hotel unit and its client profile (considering all the collected data from questionnaires), and the proposal of a communication plan using as base the previous established client profile.

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Pinto, Sara Elisabete Silva. "Relatório de estágio curricular realizado no Hotel Solverde Spa & Wellness Center". Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/22104.

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Mestrado em Línguas e Relações Empresariais
O presente Relatório foi elaborado no âmbito do Estágio Curricular realizado no Hotel Solverde Spa & Wellness Center, no contexto do Mestrado de Línguas e Relações Empresariais. O documento inicia-se com uma descrição da Entidade Acolhedora do Estágio, seguindo-se de uma análise detalhada de atividades efetuadas no Estágio. O objetivo principal deste documento passa por conseguir explicar a importância que o Marketing representa para uma Unidade Hoteleira de sucesso, como é o caso do Hotel Solverde, através de uma proposta de campanha a ser realizada pela Unidade Hoteleira.
The former report was elaborated during an internship in Hotel Solverde Spa & Wellness Center, regarding a Master’s Degree in Languages and Business Relations. In the document, it’s made a description and presentation of the Entity that held the Internship, followed by the activities performed during this period. The purpose of this document is to be able to explain the importance and the role of Marketing to such Luxury Hotel, just like Hotel Solverde, through a proposal of campaign to be realized by the Hotel.

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Najman, Jakub. "Horský rekreační komplex, Wellness & Spa". Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-392300.

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The topic of this thesis is project and documentation for montane recreative komplex, which is situated in Loučná nad Desnou. The object is located in land-registered area Kouty nad Desnou. In this region is famous ski slope and from the hotel is nice view on this ski slope. The montane hotel respects criteria of protected landscape area Jeseníky. Architectonic plan is designed with respect to mountain scenery. In the hotel are 18 rooms with possibility 9 extra beds for 51 guests. There is a option to visit restaurant all-day. This restaurant is part of the hotel. Recreative zone is situated in north part of the hotel and this zone is devided into two parts. First part, is public and serves for all guests. This zone includes pool with whirpool bath, sauna and steam bath. Second zone is private. This zone provides privacy in massage rooms or in rooms for aromatic bath. The object is devided into four floors. Three floors are overground and one floor is underground. In the second and thirds floors are hotels rooms and rooms for clean-up and employees. First overground floor containes restauration with kitchen, coffee-bar, main hall with reception and all recreation zone, which passes to the second floor. Basement is consists of air handling units, technical rooms and housed mass garages with 21 places. Main entrance to the hotel is from south-eastern side and it is open space which passes to gallery. Type of constructional system is reinforcement framework. It is made of monolithic pillars placed on reinforcement column base with beam PEIKKO DELTABEAM. On this beam are located reinforcement ceilings elements SPIROLL. Fulfil brickwork is SILKA covered by combination of heating EPS with MW, ISOVER TWINNER with 200 millimetre thikness. Roof is combination of double cover flatbed roofs and single cover flatbed roofs. In the second floor is roof with posibility to walk to a terrace. Project was process in program ArchiCAD like BIM. In process of making was important to

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Más fuentes

Libros sobre el tema "Spa hotel"

Lang, Joan. Zagat U.S. hotel, resort and spa survey. New York, NY: Zagat Survey, 1992.

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Lang, Joan y Susan Safronoff. Zagat U.S. hotel, resort and spa survey. New York, NY: Zagat Survey, 1992.

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Manfred, Roth. Victoria Jungfrau: Küche der Emotionen. Baden: AT Verlag, 2005.

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Frontiers in Education Conference (1988 Sheraton Santa Barbara Hotel and Spa). Tools for today: Proceedings, 1988 Frontiers in Education Conference : October 22-25 1988, Sheraton Santa Barbara Hotel and Spa ... New York: Institute of Electrical and Electronics Engineers, 1988.

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IEEE Conference on Decision and Control (24th 1985 Fort Lauderdale, Fla.). Proceedings of the 24th IEEE Conference on Decision & Control: December 11-13, 1985, Bonaventure Hotel & Spa, Fort Lauderdale, Florida. New York: Institute of Electrical and Electronics Engineers, 1985.

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Brádaigh, Ruairí Ó. Presidential address: To the 88th Ard-Fheis of Sinn Féin in the Spa Hotel, Lucan, Co. Dublin, 14-15 November 1992 Sunday 12 noon. Dublin: Republican Sinn Féin, 1992.

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Brádaigh, Ruairí Ó. Presidential address: To the 87th Ard-Fheis of Sinn Féin in the Spa Hotel, Lucan, Co. Dublin, 9-10 November, 1991 Sunday 12 noon. Dublin: Republican Sinn Féin, 1991.

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Brádaigh, Ruairí Ó. Presidential address: To the 89th Ard-Fheis of Sinn Féin in the Spa Hotel, Lucan, Co. Dublin, 13-14 November,1993 Sunday 12 noon. Dublin: Republican Sinn Féin, 1993.

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Brádaigh, Ruairí Ó. Presidential address of Ruairí Ó Brádaigh: To the 85th Ard-Fheis of Sinn Féin in the Spa Hotel, Lucan, Co. Dublin, 21st and 22nd October, 1989. Dublin: Republican Sinn Féin, 1989.

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Brádaigh, Ruairí Ó. Presidential address of Ruairí Ó Brádaigh: To the 84th Ard-Fheis of Sinn Féin in the Spa Hotel, Lucan, Co. Dublin, October 22 and 23, 1988. Dublin: Republican Sinn Féin, 1988.

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Capítulos de libros sobre el tema "Spa hotel"

Heyes, Andy. "Hotel spa and wellness management". En Hotel Accommodation Management, 83–93. Abingdon, Oxon; New York, NY : Routledge is an imprint of the Taylor & Francis Group, an Informa Business, [2018] | Series: Routledge hospitality essentials series: Routledge, 2017. http://dx.doi.org/10.4324/9781315169965-7.

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"Hotel and Spa Seezeitlodge". En GRAFT - Home. Story., 308–15. Birkhäuser, 2017. http://dx.doi.org/10.1515/9783035610062-045.

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Sotiriadis, Marios D. "Hotel Spa and Wellness Services in Crete". En Destination Management and Marketing, 83–91. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2469-5.ch006.

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The focus of this contribution is on the analysis of main components and characteristics of Spa & Wellness Services provided by hotel businesses in Crete, Greece. A brief definition of the concept and a typology are presented in the first section. A business environment analysis with the main trends and developments in this field is the topic of the second section. This is followed by the main section reporting on a field research conducted in 2012 in Crete, Greece. This research has been carried out by applying the method of a personal interview to hotel & spa managers offering these types of services. In particular, the following issues have been investigated: Services, Products and equipment, Consulting services, Human resources, Financial issues, Market, and Business performance conditions. This means that a marketing analysis requires an integrated approach to all related business managerial issues. The main conclusions of this research lead in shaping and defining a framework of factors for successful Spa and Wellness services in a well-established holiday destination.

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Sotiriadis, Marios D. "Hotel Spa and Wellness Services in Crete". En Strategic Tools and Methods for Promoting Hospitality and Tourism Services, 149–57. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9761-4.ch008.

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Maxfield, Jessica y Peter Wiltshier. "Buxton and the Peak District". En Advances in Marketing, Customer Relationship Management, and E-Services, 220–39. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5835-4.ch009.

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This chapter is designed to analyze and interpret the demand from a new and anticipated international visitor market to the small market and spa town of Buxton, Derbyshire. It offers an audience development plan for the newly renovated Crescent Hotel and Spa (CHS). The hotel is currently in the final stages of re-development following a major refurbishment to a culturally important, both environmentally and socially sensitive, icon in Buxton. Benefits to the town include heightened awareness of tourism's contribution, through income from staying visitors and a resultant boost to the incomes of a range of stakeholders in the supply chain. A secondary analysis of two case studies, best practices of Harrogate and Bath, has been considered as these are both similar spa towns. The chapter concludes with several recommendations for the CHS to encourage international tourists to visit and stay a while.

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Lin, Ingrid Y. "Marketing Global Luxury Spa and Wellness Trends, Experiences, and Challenges". En Handbook of Research on Global Hospitality and Tourism Management, 185–202. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8606-9.ch011.

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Luxury hotel and resort spas have been perceived and criticized for their similarities and for not having a true authentic or culturally thematic identity, and for losing their original intention of a spa experience due to rapid commercialization. Empirical research relating to spa management is also limited. The purposes of this chapter are (1) to highlight some of the important global market trends that force all sectors of the travel industry to gear towards a healthy, wellness-minded concept in designing their products and services; (2) to define wellness tourism and the meaning of spa; (3) to address several under-researched variables that account for a crucial role in differentiating or characterizing a spa's identity and customers' preferences or perceived authenticity of a spa. Relevant literature is reviewed. Theories from multiple fields are applied. Future research and managerial implications will also be discussed in the content of this chapter.

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Miedziński, Mariusz. "Miasto-kurort Kołobrzeg po pierwszym roku pandemii COVID-19". En Warsztaty z Geografii Turyzmu, Tom 11, Krajoznawstwo a turystyka. Wydawnictwo Uniwersytetu Łódzkiego, 2021. http://dx.doi.org/10.18778/8220-576-3.02.

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The aim of the author was to try to determine the impact of the Covid-19 pandemic on the functioning of the city of Kołobrzeg in terms of the closings and openings of spa treatment and accommodation facilities in the largest Polish spa. Of all Polish health resorts, the city of Kołobrzeg has the largest concentration of tourist accommodation facilities in the country, officially, according to ‘Statistics Poland’ data for 2019, there are 35,363 places in a very attractive location with numerous residential, apartment and hotel investments. As the largest seaside resort, strongly dependent on its tourism and spa functions, it has over the last year struggled with various changes: the functioning of the accommodation base, a significant decrease in budget revenues, an increase in unemployment and at the same time a further intensification of housing, apartment and hotel investments. The course of these processes from February 2020 to March 2021 is an interesting case study showing how large seaside resorts with a leading spa function operated during the Covid-19 pandemic.

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"Hotel Herttua – Spa and rehabilitation centre in Eastern Finland". En Health and Wellness Tourism, 316–20. Routledge, 2008. http://dx.doi.org/10.4324/9780080942032-26.

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Tuohino, Anja y Henna Kangas. "Hotel Herttua – Spa and rehabilitation centre in Eastern Finland". En Health and Wellness Tourism, 313–17. Elsevier, 2009. http://dx.doi.org/10.1016/b978-0-7506-8343-2.00018-0.

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Andrade, Djonny Becker de, Teresa Helena Schoen y Edwiges Ferreira de Mattos Silvares. "PERFIL DOS FREQUENTADORES DE UM HOTEL DE SAÚDE/SPA". En Open Science Research II, 1169–92. Editora Científica Digital, 2022. http://dx.doi.org/10.37885/220207860.

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Actas de conferencias sobre el tema "Spa hotel"

Wu, Hai-Chu, Li-Chu Chang Liao y Tsai-Fu Tsai. "A study of relationships among consumer cognition of spa hotel brand, service quality, experience, and repurchase intention". En 2012 International Conference on Innovation Management and Technology Research (ICIMTR). IEEE, 2012. http://dx.doi.org/10.1109/icimtr.2012.6236378.

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Bednarova, Ludmila. "LMS MOODLE AS A COMMUNICATION TOOL OF THE STUDENTS IN THE STUDY PROGRAMS ENVIRONMENTAL MANAGEMENT, MANAGEMENT AND TOURISM, HOTEL AND SPA INDUSTRY". En 14th SGEM GeoConference on ECOLOGY, ECONOMICS, EDUCATION AND LEGISLATION. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgem2014/b53/s22.086.

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Hamada, Noritaka, Yutaka Koto, Hiroaki Eto y Osam Saijo. "Research to Realization of Submarine Hotel". En ASME 2009 28th International Conference on Ocean, Offshore and Arctic Engineering. ASMEDC, 2009. http://dx.doi.org/10.1115/omae2009-79745.

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This paper summarized the investigation results on the technological subjects in order to realize marine facilities constructed at the sea bottom, where human can live or work for a long period. It is important to grasp the needed technology for realization beforehand so as to expand the human activity field. The subjects to be solved obtained by evaluating the present construction technology was considered. From the results, the necessary functions and items to be researched and developed newly on the basis of scientific grounds, are reported. This technology must make it possible to built seabed natural resource development facility, seabed research facility and submarine city, etc. It can be said such a kind of building has many options and big possibility. Nowadays, necessity of research and development for the future rises needs are rising. Our own design of submarine hotel is shown using this study, and seismic response analysis was demonstrated. In consideration of Japan is earthquake country.

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"Facility Management costs of spa and wellness hotels and rehabilitation centres". En 10th European Real Estate Society Conference: ERES Conference 2003. ERES, 2003. http://dx.doi.org/10.15396/eres2003_282.

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"Historic Hotel Utah Remodel and Seismic Upgrade". En SP-160: Seismic Rehabilitation of Concrete Structures. American Concrete Institute, 1996. http://dx.doi.org/10.14359/1549.

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Khalid, Abdul Nazar Puthuveetil. "Exploring the HACCP teams in Dubai Hotel Sector". En SPE Middle East Health, Safety, Security, and Environment Conference and Exhibition. Society of Petroleum Engineers, 2012. http://dx.doi.org/10.2118/154990-ms.

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Lv, Ximei. "Design and Implementation of Hotel Reservation Management Platform Based on SOA Framework". En 2021 International Conference on Intelligent Transportation, Big Data & Smart City (ICITBS). IEEE, 2021. http://dx.doi.org/10.1109/icitbs53129.2021.00132.

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Gamou, Satoshi, Katsuhiro Joko, Ryohei Yokoyama y Koichi Ito. "Economic Feasibility Study of Micro Gas Turbine Cogeneration Systems by an Optimization Approach". En ASME Turbo Expo 2001: Power for Land, Sea, and Air. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/2001-gt-0411.

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Economic characteristic of micro gas turbine cogeneration systems for commercial and public purposes is evaluated rationally by an optimization method. The number of multiple kinds of micro gas turbine cogeneration units, capacities of other pieces of equipment and utility maximum contract demands are determined so as to minimize the annual total cost in consideration of operational strategies for energy demand requirements. Numerical studies are carried out on systems installed in hotels or office buildings. Through the studies, the following are clarified: (a) the relationships between the number of the installed micro gas turbine cogeneration units and the maximum electricity demands of hotels and office buildings, and (b) the economic effects of the micro gas turbine cogeneration units.

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Iryna, Kuznetsova, Privolneva Svitlana y Zhukova Nataliia. "Compositional Means for Shaping Modern Crimean Tatar Hotel and Restaurant Business Facilities". En 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210305.075.

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Tavoletta, Concetta. "Luigi Cosenza, Bernard Rudofsky and Gio Ponti and the Secret of the Mediterranean Sea". En 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021186n6.

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Landscape, cavity, courtyard, skin, pergola are some of the elements of the Mediterranean abacus that architecture tries to transfigure into a single substance but also as a derivation of a great mother, the Mediterranean Sea. However, we can suppose that all these elements come from an idea that acts as a trait d'union, an intuition that made the domestic space of the Mare Nostrum the place of the myth of living: the innovative idea of horizon summarized as the ability of the gaze to observe outward. Gio Ponti, Bernard Rudofsky and Luigi Cosenza are the architects of the materialization of this idea where the horizon is not only found in the relationship with the landscape but is present within the domestic space. In this space full of symbolism and origin, three houses are a body to be vivisected and rediscovered. Casa per Positano... and other shores, Hotel San Michele in Capri, Casa a Procida become autoptic and utopian spaces from which to steal the secret of the Mediterranean Sea.

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