Bibliographies thématiques / Brand loyalty

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Littérature scientifique sur le sujet « Brand loyalty »

Auteur : Grafiati
Publié le 4 juin 2021
Mis à jour le 25 juillet 2025

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Articles de revues sur le sujet "Brand loyalty"

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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.

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This paper examines the local and global automotive brands in conjunction with country-oforigin effect on consumer-based brand equity. Consumer’s level of status-seeking motivation is considered when analysing the effect of brand’s country-of-origin on consumer-based brand equity. Study conducted on 181 respondents showed that consumers generally prefer Asian than European automotive brands. Asian brands also ranked highest in perceived quality and brand loyalty, followed by European brands and local brands. The main difference of high and low status-seeking consumers is found in brand ass
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Khoury, Amir H. "BRAND LOYALTY & LOYALTY OF BRANDS: A SYMBIOTIC RELATIONSHIP." Journal of Law and Commerce 32, no. 2 (2014): 173–206. http://dx.doi.org/10.5195/jlc.2014.65.

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Brand loyalty has become a truism in trademark discourse. Consumers tend to formulate their purchasing decisions by the power of consumption-momentum. That is to say they buy what they have already bought in the past and opt for the brands that they have already had a positive experience with. Experienced consumers manifest devotion to their preferred brands. This is the essence of Brand Loyalty. But should this Brand Loyalty be reciprocated by the brand owner? Is there such loyalty by the brand towards the consumer? Should the brand owner sustain the quality of products covered by his brand?
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Barnet, Katherine, and Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities." International Journal of Online Marketing 6, no. 3 (2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.

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This research explores the use of the online social media network Pinterest in brand-to-consumer engagement and brand loyalty. The basis of the study was formed upon previous research on brand loyalty, online brand communities, brand experiences, and emotional connections to brands. Brand loyalty is defined in this study as pins, likes, or comments on a post by one of three food brands: Cooking Light, Food Network, and Kraft Foods. Content analyses were conducted over a two-week period to observe the number and types of posts by the three brands and the interaction with their Pinterest followe
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Qamar-un-Nisa and Mehr-un-Nisa. "Impact of Brand Anthropomorphism on Brand Loyalty through Brand Personality." Human Nature Journal of Social Sciences 4, no. 2 (2023): 716–33. https://doi.org/10.71016/hnjss/tzxtwf40.

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Study Objective: Brand anthropomorphism is a relatively new strategy which helps to build strong relationships between consumers and the brand Loyalty. This study aims to find out the impact of brand anthropomorphism on its dimensions (human body lineaments, human facial physiognomy, and self-brand congruity) and brand loyalty through the mediation of brand personality by collecting responses from the customers of fast food brands in the Lahore city of Pakistan. Methodology: The sample size of the study is comprised of 351 consumers of fast food brands in the Lahore city, including McDonalds,
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Megha, Dua. "Brand Loyalty and the Perception of Indian Buyers." International Journal of Trend in Scientific Research and Development 2, no. 4 (2018): 1284–88. https://doi.org/10.31142/ijtsrd12824.

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Customer loyalty often termed as brand loyalty is a way by which businesses run. Keeping the customer happy should be of the main concern for a business. Indian consumers are known for their loyalty. Retaining the consumer in is more profitable then finding a new one. As the economy is gaining momentum, significant changes are taking place in the economy. Winning consumers mind by creating impressions and retaining the position of brand in the economy can do wonders. Today brands are creating a great impression in the minds while competition among the existing brands is giving birth to brand s
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Hossein, Vazifehdoost, and Negahdari Azadeh. "Relationships of Brand Awareness, Brand Association and Perceived Quality with Brand Loyalty and Repurchase Intention." International Journal of Case Studies 7, no. 1 (2018): 45–51. https://doi.org/10.5281/zenodo.3538815.

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Due to the intense competition in market place, customers nowadays are exposed to several brands from across the globe. This study assessed the effect of brand awareness, brand association and perceived quality on brand loyalty and repurchase intention among consumers of fashion brands in Iran. The study applied a quantitative research design using a structured questionnaire. Four hypotheses were posited and to empirically test these hypotheses, a sample data set of 202 business students was used. The findings illustrated that brand awareness has a positive considerable impact on brand loyalty
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Petzer, Danie, Pierre Mostert, Liezl-Marie Kruger, and Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users." South African Journal of Economic and Management Sciences 17, no. 4 (2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.

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In a competitive cell phone industry where consumers have a wide variety of cell phone brands to choose from, it is imperative for marketers to foster brand loyalty in order to establish enduring consumer-brand relationships. Nurturing brand romance has been suggested to marketers to cultivate emotional attachments between consumers and brands so as to increase brand loyalty. This study focussed on determining the extent to which the three underlying dimensions of brand romance, namely pleasure, arousal and dominance predict brand loyalty among cell phone users in the North West province. In t
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Mohammad, Hassan Fahimeh, and Mohammad Hami. "PRESENTING STRUCTURAL MODEL OF FACTORS AFFECTING CONSUMER ATTITUDINAL AND BEHAVIORAL LOYALTY TO DOMESTIC AND FOREIGN SPORTS BRANDS IN SPORTS CLUBS." International E-Journal of Advances in Social Sciences (IJASOS) 10, no. 28 (2024): 49–58. https://doi.org/10.5281/zenodo.10980158.

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<strong>Abstract:</strong> The present research aimed to provide a structural model of factors affecting the attitudinal and behavioral loyalty of consumers to domestic and foreign sports brands in sports clubs in Iran. The research method is a descriptive-survey type and the statistical population was all consumers of domestic and foreign sports brands in the sports clubs of Iran, and due to the unlimited statistical population, 400 people were selected as a sample using structural equations method. In the field of factors affecting loyalty, a researcher-made questionnaire with 33 questions i
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Hadi, Abdulhadi, Dody Muhamad Wisnu Barata, Hardoko Hardoko, and Yusti Yusti. "PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH BRAND LOVE PADA GEN Z DI KABUPATEN KLATEN MEMILIH MERK SNEAKERS LOKAL." Kajian Ekonomi dan Bisnis 19, no. 2 (2024): 144–54. https://doi.org/10.51277/keb.v19i2.218.

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Abstract This study aims to analyze the influence of brand experience on brand loyalty, with brand love as a mediating variable among Gen Z in Klaten Regency in choosing local sneaker brands. The research employs a quantitative approach with a survey method. Data were collected from 107 respondents selected through purposive sampling and analyzed using path analysis and Sobel test to examine mediation. The findings indicate that brand experience has a positive and significant effect on brand loyalty (β = 0.257; p = 0.011) and brand love (β = 0.604; p = 0.000). Additionally, brand love signific
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Kiran, Ammara, Nida Zaheer, Khansa Masood, and Muhammad Rizwan. "Impact of Brand Activism on Brand Personality and Brand Loyalty." Sustainable Business and Society in Emerging Economies 6, no. 1 (2024): 43–56. http://dx.doi.org/10.26710/sbsee.v6i1.2914.

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Objective: This study sets out to deeply explore the way different aspects influence brand loyalty. We're particularly interested in understanding how customers perceive different brands when brands are doing some activities regarding social welfare, and how this participation of brands leads to loyalty. Methodology: We conducted a survey from 251 people using an online questionnaire. The results show that people like to use those brands that actively participate in socio-political activities. This thing increases the trust of customers for a brand as they think it is a good brand and enhances
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Thèses sur le sujet "Brand loyalty"

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Jonathan, Gideon Mekonnen, and Anna Kapetanakis. "How can loyalty programmes improve brand loyalty?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19934.

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Title: How can loyalty programmes improve brand loyalty? Level: Final assignment for Master Degree in Business Administration Author: Anna Kapetanakis, and Gideon Mekonnen Jonathan Supervisor: Sarah Philipson (Assistant Professor) Date: June, 2015 Aim: To investigate how customers loyalty can be improved through loyalty programmes. Method: Mixed approach, both qualitative and quantitative data, is chosen for this study. The qualitative data using telephone interviews with customers and the firm was carried out at the beginning of the study to formulate the survey. Online survey with closed que
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Forsido, Mulugeta Z. "Brand loyalty in Smartphone." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179607.

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Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and
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Benson, Caroline, and Martin Hedrén. "Online Brand Communities - a Route to Brand Loyalty?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23231.

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Purpose: The purpose of this thesis is to investigate if the use of online brandcommunities helps sporting goods brands in building brand loyalty. Frame of Reference: The frame of reference begins with a presentation of brands leading upto brand equity and subsequently brand loyalty. The second part of thissection begins with a presentation regarding marketing communication,the promotional mix and online communities. Finally, brand loyalty andonline community is merged together into a presentation of brandloyalty in online brand communities. Method: The purpose is examined through comparing se
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BARBOSA, ROBERTA DA SILVA ATHAYDE. "SOCIAL MEDIA BASED BRAND COMMUNITIES EFFECTS ON BRAND LOYALTY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35243@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTITUIÇÕES COMUNITÁRIAS DE ENSINO PARTICULARES<br>A rápida propagação e alta popularidade das mídias sociais digitais criaram um ambiente favorável à instalação de comunidades de marca. Cada vez mais, empresas criam comunidades - as chamadas fanpages no Facebook - como forma de se aproximar dos seus consumidores e alcançar a lealdade dos mesmos. Neste contexto, este estudo elabor
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Silberhorn, Nadja. "Four essays on modeling brand choice and brand loyalty." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2010. http://dx.doi.org/10.18452/16094.

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Die vorliegende Arbeit besteht aus vier Aufsätzen, die sich mit der Modellierung von Markenwahlverhalten und Markentreue beschäftigen. Der erste Aufsatz gibt eine Einführung in das Nested Logit Modell und weist auf die Existenz von zwei unterschiedlichen Spezifikationen hin. Das utility maximization nested logit (UMNL) und das non-normalized nested logit (NNNL) Modell besitzen unterschiedliche Eigenschaften, die die Schätzergebnisse beeinflussen. Mit einer Simulationsstudie werden die Konsequenzen der Verwendung verschiedener Softwarepakete demonstriert. Außerdem wird gezeigt, dass nur die UMN
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Urun, Seren. "PRICE PROMOTION, QUALITY AND BRAND LOYALTY." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712.

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Hammond, Kathleen Ann. "Brand loyalty for frequently bought products." Thesis, London Business School (University of London), 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.286725.

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Mendez, Marife. "SALES PROMOTIONS EFFECTS ON BRAND LOYALTY." NSUWorks, 2012. http://nsuworks.nova.edu/hsbe_etd/76.

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In this dissertation the field of promotion marketing was examined by studying the impact of sale promotions on brand royalty. More specifically, for products with different levels of involvement, the study assessed how effective different nonmonetary and monetary promotions are at retaining brand loyalty. Two research questions were posed: (a) Will the effect of nonmonetary and monetary promotions on brand loyalty vary according to the extent of hedonism or utilitarian benefits for low and high involvement products? (b) Will the preference for nonmonetary or monetary promotions on brand loyal
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Struben, Sarah-Annique. "Constructing brand loyalty via social networks." Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/13348.

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Includes bibliographical references.<br>Identifying the construction of brand loyalty via social networks requires an analysis of the information sharing of a product or brand amongst a social network, therefore indicating the strength of the brand loyalty members of a social network not only have towards a brand, but also promote to other members of the same social network. This exchange of information amongst social network members is called ‘homophily’, where “similarity breeds connection” (McPherson, 2001, p.415). In order to determine the strength of brand loyalty amongst a social network
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Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.

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The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Ex
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Livres sur le sujet "Brand loyalty"

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Meier, Beat. Brand Choice and Loyalty. Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-28014-7.

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Lamb, T. J. A comparison of brand loyalty and store loyalty. City University, Business School, 1988.

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Lamb, T. J. A comparison of brand loyalty and store loyalty. City University BusinessSchool, 1988.

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Lamb, T. J. A comparison of brand loyalty and store loyalty. City University Business School, 1988.

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Lamb, T. J. A comparison of brand loyalty and store loyalty. City University BusinessSchool, 1988.

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Weindel, Julia Katharina. Retail Brand Equity and Loyalty. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-15037-2.

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G, Dekimpe Marnik, and Marketing Science Institute, eds. Erosion and variability in brand loyalty. Marketing Science Institute, 1996.

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W, Maloney Michael, ed. Competitive positioning: Best practices for creating brand loyalty. Hudson House, 2010.

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Manaresi, Angelo. I programmi fedeltà: Creare vantaggio competitivo nel marketing dei beni di consumo. FrancoAngeli, 2001.

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Drayne, Kerrie. The role of promotions on consumer brand loyalty and brand switching. The Author), 1996.

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Chapitres de livres sur le sujet "Brand loyalty"

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Chan, Eugene Y. "Brand Loyalty." In Consumer Behavior in Practice. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-50947-6_4.

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Trappey, Randolph J., and Arch G. Woodside. "Modelling Bank Loyalty." In Brand Choice. Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230514201_5.

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Ahluwalia, Rohini, and Andrew M. Kaikati. "Traveling the Paths to Brand Loyalty." In Brands and Brand Management. Psychology Press, 2023. http://dx.doi.org/10.4324/9781003421320-6.

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Smith, Aaron C. T., Constantino Stavros, and Kate Westberg. "Passionate Partisans: Lifelong Loyalty." In Brand Fans. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-48854-7_5.

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Kall, Jacek. "Measuring customer retention and loyalty." In Brand Metrics. Routledge, 2021. http://dx.doi.org/10.4324/9781003167235-6.

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Pearson, Stewart. "From Brand Loyalty to Customer Loyalty." In Building Brands Directly. Palgrave Macmillan UK, 1996. http://dx.doi.org/10.1007/978-1-349-13771-8_7.

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Meier, Beat. "Introduction." In Brand Choice and Loyalty. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_1.

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Meier, Beat. "Related Literature and Methods." In Brand Choice and Loyalty. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_2.

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Meier, Beat. "Hypotheses." In Brand Choice and Loyalty. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_3.

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Meier, Beat. "Data." In Brand Choice and Loyalty. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-28014-7_4.

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Actes de conférences sur le sujet "Brand loyalty"

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Jeanette Egeten, Angelina Ervina, Teguh Prasandy, and Suzanna. "Brand Loyalty & Brand Awareness Through Social Media." In 2024 9th International Conference on Business and Industrial Research (ICBIR). IEEE, 2024. https://doi.org/10.1109/icbir61386.2024.10875958.

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Harva, Zahra Berlianda, Akhmad Yunani, and Mahir Pradana. "Exploring Green Practices: Store Attachment, Store Loyalty and Product Loyalty of A Coffee Shop Brand." In 2024 IEEE 22nd Student Conference on Research and Development (SCOReD). IEEE, 2024. https://doi.org/10.1109/scored64708.2024.10872715.

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Arunachalam, Thiruchelvi, Mayurigha Sivakumar, and Ashvadharani Raveendran. "Young consumers' insights on brand association, brand awareness, perceived quality, brand image, brand loyalty and brand equity." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24043a.

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Brands try to capture young consumers as they are early adopters which help them to secure business for long term. The purpose of this study is to examine the effects of brand association, brand awareness, brand image, perceived quality and the mediating effect of brand loyalty on brand equity among young consumers and their direct relationship with brand equity. Data from 75 young consumers were analysed using an open-source software named Jamovi and PLS-SEM. Empirical results via Correlation and Multiple regression authenticated that direct relation was insignificant for all the variables ex
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Unurlu, Çiğdem, Ayşe Akyol, and Dilek Altaş. "The Relationships between Destination Brand Image, Destination Brand Loyalty and Word of Mouth Behaviour." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00831.

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This article documents a study and model of the destination brand image, destination brand loyalty and word-of-mouth behaviour (WOM). Therefore, the literature review consists of three parts namely destination brand image, destination brand loyalty and word-of-mouth behaviour. Destination brand image can be defined as the reasoned perceptions consumers attach to specific brands. Destination brand loyalty can be defined as the main source of customer-based brand equity. Brand loyalty was defined as the attachment a customer has to a brand. Lassar et. al. noted that brand equity stems from the g
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Zhuoyun, Lin, and Zhang Yankun. "From Brand Identity to Brand Loyalty." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.434.

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Fritz, Wolfgang, and Benjamin Wille-Baumkauff. "B2B ONLINE BRAND COMMUNICATION AND BRAND LOYALTY." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.10.03.01.

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Wang, Kai, Yu-Jen Chen, and Hsiang-Chun Pan. "Determinants of Brand Loyalty in Online Brand Communities." In the 5th Multidisciplinary International Social Networks Conference. ACM Press, 2018. http://dx.doi.org/10.1145/3227696.3227709.

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Yao, Wanrui, and Yimeng Zhu. "Brand Strategy Contributes to CHANEL’s High Brand Loyalty." In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220405.257.

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Skorokhod, T. О. "Consumer loyalty to the brand." In СОЦІАЛЬНІ КОМУНІКАЦІЇ: ІНСТРУМЕНТИ, ТЕХНОЛОГІЯ І ПРАКТИКА. Liha-Pres, 2024. http://dx.doi.org/10.36059/978-966-397-400-2-19.

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Putri, Annisa Dieni Eka, Indarini, and Dudi Anandya. "The influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty." In Proceedings of the 16th International Symposium on Management (INSYMA 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/insyma-19.2019.31.

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Rapports d'organisations sur le sujet "Brand loyalty"

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Marshak, Ronni. Brand Loyalty. Patricia Seybold Group, 2011. http://dx.doi.org/10.1571/psgp10-06-11cc.

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Shim, Soo In, Wi-Suk Kwon, and Sandra Forsythe. Enhancing Brand Loyalty through Brand Experience: Application of Online Flow Theory. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-664.

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Lu, Jinzhao, and Yingjiao Xu. The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-943.

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DeCicca, Philip, Donald Kenkel, Feng Liu, and Jason Somerville. Quantifying Brand Loyalty: Evidence from the Cigarette Market. National Bureau of Economic Research, 2021. http://dx.doi.org/10.3386/w28690.

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Son, Jihyeong, and Mary Lynn Damhorst. Consumers in an Online Brand Community: Uses and Gratifications, Social Capital, and Brand Loyalty. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1435.

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Yu, Ui-Jeen, and Hyun-Hwa Lee. Effect of Brand Familiarity and Brand Loyalty on Imagery Elaboration in Online Apparel Shopping. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-530.

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Han, Jinhee, and Wi-suk Kwon. Brand Loyalty through Love for Brand Facebook Page: Roles of Opinion Leadership and Opinion Seeking. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1306.

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Su, Jin, and Aihwa Chang. Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-24.

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Woo, Hongjoo, and Byoungho Jin. Apparel Brands’ Corporate Social Responsibility: Influences of Consumers’ Cultural Values and Impacts on Brand Loyalty. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-849.

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Cho, Eunjoo, Ui-Jeen Yu, and Ann Marie Fiore. The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty towards Fashion-Related Brands. Iowa State University, Digital Repository, 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-42.

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