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Tesi sul tema "Perceived risk"

Autore: Grafiati

Pubblicato: 4 giugno 2021

Ultima modifica: 25 luglio 2025

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1

Kocak, Ozge. "Risk Taking Behaviors Among Turkish University Students: Perceived Risk, Perceived Benefit, And Impulsivity." Master's thesis, METU, 2010. http://etd.lib.metu.edu.tr/upload/12612568/index.pdf.

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The aims of the current study are to examine the relation of risk taking behaviors (RTBs) with perceived risk, perceived benefit, and impulsivity and also to investigate the moderator role of impulsivity on the relationships between engagement in RTBs and the predictors of the engagement in RTBs (i.e. perceived risk and benefit) after controlling the effects of age, gender, and self esteem. In order to measure engagement in RTBs, perceived risk, and perceived benefit, Modified Risk Involvement and Perception Scale (&Ouml<br>zmen, 2006) was adapted to Turkish culture in Study 1 by using Middle

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2

Boksberger, Philipp. "Perceived risk as a determinant of perceived value of services /." St. Gallen : [s.n.], 2006. http://www.gbv.de/dms/zbw/51110717X.pdf.

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3

Shakeri, Shadi. "Modeling Information Seeking Under Perceived Risk." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1404510/.

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Information seeking and information avoidance are the mechanisms humans natural used for coping with uncertainties and adapting to environmental stressors. Uncertainties are rooted in knowledge gaps. In social sciences, the relationship between knowledge gaps and perceived risk have received little attention. A review of the information science literature suggests that few studies have been devoted to the investigation of the role of this relationship in motivating information-seeking behavior. As an effort to address the lack of theory building in the field of information science, this study

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4

McCarthy, Mary Brigid. "Perceived risk and risk reduction strategies : the Irish beef customer." Thesis, University of Reading, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.402605.

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5

Glover, Steven Charles. "The influence of risk-reducing information technology tools on e-commerce transaction perceived risk." Thesis, University of British Columbia, 2008. http://hdl.handle.net/2429/2362.

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This research addressed the question of how information technology (IT) tools influence the perceived risk of consumers in e-commerce transactions in three phases. First, an exposure-driven model of e-commerce transaction perceived risk was developed and tested, providing a theoretical and conceptual basis for this research. Nine salient risk beliefs were modeled as formative dimensions of three risk belief categories based on prior perceived risk research: information misuse risk, performance risk, and functionality inefficiency risk. The model was tested in an online survey of 565 intern

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6

Harbeck, Emma. "Young novice drivers' perceived risk, risky driving engagement and hazard perception." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/375754.

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Internationally, young novice drivers (aged 17-25 years) are often overrepresented in road-related crash injury and fatality statistics. Compared with older, more experienced drivers, prominent contributors to young driver crash-risk is their lower perceived risk, higher engagement in risky driving behaviours (e.g., speeding), and poorer hazard perception skills. This thesis describes seven studies conducted to address three research aims. The first aim was to model and examine three psychological theories of personality, social–cognitive, and social-learning, to propose a new conceptual frame

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7

Jeffers, Akele. "Perceived Risk for HIV among High Risk Individuals: A Comparison of Adolescents and Adults." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/iph_theses/230.

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The United States continues to be affected by the HIV/AIDS epidemic, and now public health is faced with new challenges in mitigating the spread of the disease. African-Americans are disproportionately affected by HIV and a further understanding about the factors that influence high risk sexual behaviors needs to be continuously examined. The aim of this study was to understand and compare the the perception of HIV risk and factors associated with risk perception in high risk adult and adolescent groups. After multivariate analysis, having multiple partners was the only predictor of an increas

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8

Walpole, Hugh David. "Re-Perceiving Perceived Risk: Examining the Psychological Structure of Risk Perception." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu157469610850242.

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9

Keown, Leslie-Anne. "Perceived risk of victimization, a Canadian perspective." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp05/MQ65036.pdf.

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10

Loescher, Lois Jane. "Perceived risk of inherited susceptibility to cancer." Diss., The University of Arizona, 2001. http://hdl.handle.net/10150/290223.

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Perceived risk of inherited susceptibility to cancer (ISC) historically has been determined by objective measures, which neither emphasize how people with ISC perceive their risk of cancer, nor address the meaning of being at risk. The few studies of perceived risk of ISC provide sparse data regarding the process of perceived risk. Knowledge of this process is important because perceived risk may affect how people act to reduce their cancer risk. This study tested the investigator-developed perceived risk of ISC (PRISC) model to learn about this process. The PRISC model, a latent variable (LV

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11

Hughes, Laura Elizabeth. "The Influence of Multiple Risk Factors on WMSD Risk and Evaluation of Measurement Methods Used to Assess Risks." Diss., Virginia Tech, 2007. http://hdl.handle.net/10919/27015.

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Despite high prevalence rates of work-related musculoskeletal disorders (WMSDs), the causes and pathways of WMSD development are not fully understood. Multiple factors (physical, psychosocial, and individual) have been associated with WMSD development, but causal inferences are not available due to lack of experimental designs. Because the responses, validity, and reliability of measured outcomes under multiple-exposure environments are not known, the current work analyzed the effects of multiple WMSD risk factors on several measurement methods. Forty-eight participants completed four trials

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12

Haynes, Melissa R. "Perceived risk of homeland security incidents: The insignificance of actual risk factors." OpenSIUC, 2012. https://opensiuc.lib.siu.edu/theses/808.

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Contingency theory, with regard to risk of homeland security incidents and homeland security preparedness, has received considerable empirical support. In past research, risk has been measured subjectively as agency executives' perceived risk of specific homeland security incidents occurring within their jurisdictions. This study examines actual risk, using the objective risk factors of experience with past natural hazards, social vulnerability, and urbanization. These risk factors, used in combination, have been significantly associated with terrorism-related homeland security incidents in th

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13

Varghese, Smitha Elzebeth. ""Ancicipatory batch insertion" to mitigate perceived processing risk." Waterloo, Ont. : University of Waterloo, 2004. http://etd.uwaterloo.ca/etd/svarghes2004.pdf.

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Thesis (MASc)--University of Waterloo, 2004.<br>"A thesis presented to the University of Waterloo in fulfillment of the thesis requirement for the degree of Master of Applied Science in Management Sciences." Includes bibliographical references.

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Varghese, Smitha. "Anticipatory Batch Insertion To Mitigate Perceived Processing Risk." Thesis, University of Waterloo, 2004. http://hdl.handle.net/10012/936.

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The literature reviewed on lot-sizing models with random yields is limited to certain random occurrences such as day to day administrative errors, minor machine repairs and random supply due to faulty delivery of parts. In reality however, the manufacturing industry faces other risks that are non random in nature. One example would be yield discrepancies caused by non random triggers such as a change in the production process, product or material. Yield uncertainties of these types are temporary in nature and usually pertain until the system stabilizes. One way of reducing the implicat

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15

Hayashi, Satomi. "Perceived Risk for Cardiovascular Disease among Japanese Adults." Diss., The University of Arizona, 2011. http://hdl.handle.net/10150/145468.

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Cardiovascular disease (CVD) including coronary artery disease and stroke is a significant health problem in Japan regardless of well established health care and insurance system and various public campaigns and exhibitions in the contemporary Japanese society. Higher and increasing prevalence and incidence of well-known risk factor of CVD may contribute to increasing mortality and morbidity of CVD in the future. However, limited knowledge was available for understanding perceptions of risk for CVD among Japanese adults. This grounded theory study aimed to explore social psychological process

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Szabo, Miller Ashley Jenette. "Perceived Risk for Concussions in College Football Players." Kent State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1374014349.

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17

Nisa, Claudia F., Jocelyn J. Bélanger, Daiane G. Faller, et al. "Lives versus Livelihoods? Perceived economic risk has a stronger association with support for COVID-19 preventive measures than perceived health risk." Nature Research, 2021. http://hdl.handle.net/10757/657340.

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This paper examines whether compliance with COVID-19 mitigation measures is motivated by wanting to save lives or save the economy (or both), and which implications this carries to fight the pandemic. National representative samples were collected from 24 countries (N = 25,435). The main predictors were (1) perceived risk to contract coronavirus, (2) perceived risk to suffer economic losses due to coronavirus, and (3) their interaction effect. Individual and country-level variables were added as covariates in multilevel regression models. We examined compliance with various preventive health b

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18

Haught, Heather M. "Perceived Risk and Expected Benefits Impact Social Class Differences in Health Risk Behavior." University of Toledo / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1430067942.

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Fernandes, Ralston Psychology Faculty of Science UNSW. "A systematic investigation of relevant predictors, moderations and mediations for intention to speed, drink-drive, drive while fatigued, and not wear a seat belt, amongst young NSW drivers." Publisher:University of New South Wales. Psychology, 2007. http://handle.unsw.edu.au/1959.4/42933.

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Road trauma is recognized as a major public health problem worldwide (particularly for younger drivers), and risky driving has been identified as an important contributor to road crashes. It is often assumed that similar factors influence all risky driving behaviours, although direct and systematic examination of the differences between risky driving behaviours in terms of precipitating factors is lacking. The present thesis sought to undertake a systematic investigation of relevant factors in the prediction of four key risky driving behaviours (speeding, drink-driving, driving while fatigued,

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20

Hawkins, Kristina Jean. "Perceived Risk of Victimization: Individual and Contextual Effects Revisited." NCSU, 2006. http://www.lib.ncsu.edu/theses/available/etd-04282006-104254/.

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The purpose of the current analysis is to look at both individual and contextual predictors of perceived risk of victimization. Specifically, the present work builds directly on the contributions of Rountree and Land (1996) and goes beyond their work in several ways. The current work includes additional census tract measures and redefines a key concept index. Drawing upon routine activity theory, social disorganization theory, and social disorder theory, the current analysis includes individual, neighborhood, and census tract level predictors of perceived risk. Data collected on neighborhood c

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21

Elpi, Clara Maria. "Actual Versus Perceived Risk of Victimization and Handgun Ownership." Thesis, Virginia Tech, 2011. http://hdl.handle.net/10919/32460.

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This study tested the hypotheses that perceived risk of victimization had a stronger effect than actual exposure to victimization risk on handgun ownership and that this relationship was stronger for women than men. Perceived and actual risks of victimization have been discussed with respect to handgun ownership, but a general consensus in the literature was lacking and recent empirical research was scarce. Crime rates and respondentsâ social characteristics were used as proxy measures for victimization risk, while fear of crime measured perceived risk of victimization. Three sets of models

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22

Rehm, Lorraine Marie. "The perceived value of reading among at-risk students." CSUSB ScholarWorks, 1996. https://scholarworks.lib.csusb.edu/etd-project/1167.

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It is critical that low socioeconomic families promote the value and worth of reading as a tool for lifelong learning. The significance of this study is to determine the relationship between reading ability and the value placed on reading by at-risk students.

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23

O'Neill, Christina. "Recreational drug use : a risky business : an ethnographic account of perceived and experienced risk." Thesis, Queen's University Belfast, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.602780.

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Much of the existing literature on drug related risk focuses on problem drug use, placing emphasis on the range of health, legal and social harms which are often associated with such behaviour. The present study investigates perceptions and experiences of risk among a sample of self-reported "recreational" drug users in Northern Ireland. The overall aim of the research was to gain insight into the lived experience of recreational drug users, paying particular attention to risk perception and risk behaviour, as well as the myriad of environmental forces which interact to reduce or reproduce dru

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24

Selvaratnam, Ratnajothy Maharajendra. "Accounting numbers and the perceived risk class of Hong Kong companies /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B16573122.

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25

Sulaiman, Zuraidah. "Perceived recourse and redress risk (PRRR): conceptualisation and preliminary scale development." Thesis, The University of Sydney, 2013. http://hdl.handle.net/2123/10512.

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Prior to purchase, consumers expect that retailers are able to handle their complaints and resolve problems effectively. However, consumers’ efforts in seeking proper recourse and redress often end in frustration. This has given rise to consumers’ perceived lack of effective and efficient complaint management systems, creating a barrier to purchasing – this is termed “Perceived Recourse and Redress Risk” (PRRR). This research posited that existing purchase risk dimensions – performance, financial, privacy, physical, psychological, social, time, and convenience risks – do not adequately capture

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Selvaratnam, Ratnajothy Maharajendra. "Accounting numbers and the perceived risk class of Hong Kongcompanies." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B3123527X.

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27

Hsueh, Chan, and 薛湛. "Luxury Brand, perceived value, perceived risk, purchase intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/16511092891907026733.

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碩士<br>大同大學<br>事業經營學系(所)<br>96<br>This study intends to understand how perceptions of luxury brand created by the atmosphere of luxury drive customer to buy the products of luxury brand. The collected data were analyzed using structural equation modeling with AMOS 6.0 to evaluate the effects of luxury brand perceptions on customer purchase intentions through perceived risk and perceived value. The result shows that perceived quality of luxury brand increased purchase intentions through consumers’ perceived value. Among the dimensions of the perceived luxury brand, the conspicuous and unique d

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28

Tsao, Mai-Ling, and 曹美玲. "Effects of Medical Risk Communication on Perceived Risk." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/05295906280755741748.

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碩士<br>國立高雄第一科技大學<br>風險管理與保險所<br>90<br>Risk communication has become an important tool in medical service environment.There are significant relealance between medical perception risk acceptability.To understand the domestic medical perception risk concept would be benetical to medical risk manegement. Questionnaires adapted from literatures were used to study consumer whose frequencies of received medical risk communication, the perception and attitude of medical risk. To send questionnaires focus on three hundred residents, who are over twenty years old living in Kaohsiung region. These questi

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"The Effect of risk relievers on perceived risk." Chinese University of Hong Kong, 1991. http://library.cuhk.edu.hk/record=b5886924.

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by Yeung See Ming Kevin.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1991.<br>Bibliography: leaves 96-99.<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF TABLES --- p.vi<br>Chapter<br>Chapter I. --- THE PROBLEM SETTING --- p.1<br>Introduction --- p.1<br>Research Objectives --- p.3<br>Research Objective I --- p.4<br>Research Objective II --- p.4<br>Research Objective III --- p.5<br>Organization of the Report --- p.5<br>Chapter II. --- LITERATURE REVIEW --- p.7<br>Perceived Risk in Consumer Behavior --- p.7<br>Types of Risk --- p.14<br>Risk Relievers --- p.18

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Fluker, Martin. "Perceived risk in adventure tourism." Thesis, 2005. https://vuir.vu.edu.au/1480/.

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While the phenomenon of risk is something that people generally try to minimise in their lives, the concept of adventure tourism presents an interesting set of circumstances in that tourists actually seek, or at the very least accept, the risk of sustaining physical injury during the adventure tourism experience. This makes adventure tourism unique when compared to all other types of tourism. In order to explore and add value to this difference, the aims of this study are to determine the importance of experiencing risk in choosing to participate in different adventure tourism activities, to u

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Fluker, Martin. "Perceived risk in adventure tourism." 2005. http://eprints.vu.edu.au/1480/1/Fluker.pdf.

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While the phenomenon of risk is something that people generally try to minimise in their lives, the concept of adventure tourism presents an interesting set of circumstances in that tourists actually seek, or at the very least accept, the risk of sustaining physical injury during the adventure tourism experience. This makes adventure tourism unique when compared to all other types of tourism. In order to explore and add value to this difference, the aims of this study are to determine the importance of experiencing risk in choosing to participate in different adventure tourism activities, to u

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32

Ku, Su-ying, and 古素瑩. "Motivation, Perceived Risk, and Perceived Value for Independent Overseas Travellers." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/60060743047057044557.

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碩士<br>南華大學<br>旅遊事業管理學研究所<br>93<br>Despite the fact of booming development of independent overseas travel business in recent years, seldom attentions were given to the study of the motivation, perceived values, and perceived risks of the travelers. This study aimed to extract those important factors that affect the above mentioned variables, and to analyze the correlations among the variables. The study used the results of 311 useful samples obtained from a questionnaire survey to Taiwanese independent overseas travelers. Major facors of the individual variables were extracted through factor an

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Lin, Ying-chun, and 林盈君. "The Relationships among Choice Overload,Perceived Control and Perceived Risk." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/34049711672410602544.

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碩士<br>東吳大學<br>企業管理學系<br>100<br>The goal of this article is to examine the effect of choice overload on perceive risk and the moderating effect of perceived control. Participants are Soochow University students. We use experiment design to ask participants selecting the personal computer (study 1) or Japan tour (study 2) they desire the most either in small (3) or large (9) assortments. The result shows that choice overload has positive impact on perceived risk in study 1 and is moderated by perceived control. We further found that the moderating effect is more pronounced when individuals are l

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Liu, Chao-Ming, and 劉朝銘. "The Relationships among Perceived Risk, Involvement, Perceived Quality and Perceived Value in Internet Shopping." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/49485512099104465978.

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碩士<br>國立臺灣大學<br>資訊管理研究所<br>91<br>The rise of Internet brings the quickly development of the electronic commerce. Though the electronic commerce faced once recession, the future of EC is still an interesting issue. There are some barriers in the development of the electronic commerce. According to an Internet survey, security and creditability problems are the important reason of customers not to use Internet shopping. This study focus on Internet shopping environment, try to investigate the impacts of perceived risk on perceived quality and perceived value. Follow the research of se

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SUN, MIN-HENG, and 孫敏恆. "Analysis of Perceived Innovation in Electric Scooter Affecting Perceived Quality, Perceived Risk, Perceived Value and Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hmpe8r.

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碩士<br>國立屏東大學<br>行銷與流通管理學系碩士班<br>106<br>Currently, climate changing and global warming has become a global issue in the world. Because of the government policies and environmental protection consciousness gains ground, that there are so many motor vehicle manufacturers devote to research and develop hybrid vehicles and electric cars. This research focus on electric scooters, and explores the influence of consumers’ perceived innovation, perceived quality, perceived risk, perceived value on purchase intention respectively 　　This study collected 332 valid questionnaires and analyzed by Structural

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Chiu, Pi-Chen, and 邱璧珍. "The Study of Motivation, Perceived Value, and Perceived Risk on Decisions." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/6pk7b3.

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碩士<br>中原大學<br>企業管理研究所<br>103<br>Due to the enhancement of Taiwan's living standards and national income, The 1979 opened the door to allow foreigners from abroad to come to Taiwan for sightseeing. Tourism market in Taiwan has became a two-way tourism instead of the one-way tourism that it used to be, and it is also the growing stage of the tourism industry in Taiwan. The purpose of this study is to understand the relationship among travel motivation, perceived value, perceived risk, post-purchase behavior, as well as the intention of travel. The research framework is constructed from the relat

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Chen, Kuang-shan, and 陳廣山. "The influence of personal characteristics and population statistic variables to perceived risk、strategies for reducing perceived risk." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/91740966230282497957.

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碩士<br>國立交通大學<br>經營管理研究所<br>88<br>Summary The coming of internet''''s era means the change of business trading model from real stores to virtual stores. In recent years , many trading sites have been established：Both sites of business to business and business to consumer are growing up continuously. This research is from the view of consumers.The main study is to explore the consumer''''s personal characteristics and some population statistics variables which effect perceived risk and strategies for reducing perceived risk , when consumers shopping in internet site

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Ku, Li-Chien, and 古麗茜. "The Relationships among Perceived Calorie,Perceived Risk and Perceived Value-Body Image as a Moderator." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ws7ywy.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>In this study, contrary to the proposed research questions and purpose, to explore the variable relationships among the calorie perceived , perceived value, and the impact of the results which in mediating effects of perceived risk, moderating of body image. The survey adopt two kind experimental design of questionnaire（High-calories、Low-calories）, through the survry of questionnaire to collecting data, a total of 420 questionnaires were sent out, and 370 valid questionnaires were retrived, the valid re-sponse rate is 88.1%. The results displayed that

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Chen, Yun-Huan, and 陳運寰. "A Study of the Effect of Perceived Risk and strategies for reducing perceived risk to Online Purchase Intention." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/30398754469262006378.

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碩士<br>高苑科技大學<br>經營管理研究所<br>95<br>The coming of the Internet era introduced a change in the business trading model transformed Consumer purchasing behavior shifted from traditional stores to virtual stores. Online shoppers experience more perceived risk than offline, this factor is the main obstacle that e-commerce develops. When E-commerce websites want to promote the consumer consumption, the greatest concern is how to reduce consumers' perceived risk. The purpose of this study is to explore the influences of the consumers’ perceived risk and strategies for reducing perceived risk of online p

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WU, WAN-YING, and 吳琬盈. "A Study of Relationship among Perceived Ease of Use, Perceived Usefulness, Perceived Benefit, Perceived Risk and Collaborative Consumption Attitude." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/fmhx7u.

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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>105<br>In recent years, the progressing of Information and Communication Technologies makes people’s consumption pattern changed, and makes the rise of the sharing economy. Nowadays, consumers didn’t just purchase the products to satisfy themselves, but focus on more convenient, eco-friendly and economical way to achieve reciprocity and mutual benefit consumption patterns. However, although the sharing economy has brought many positive benefits, it also hides many risks and crises. Therefore, this study hopes to join the perspective of benefit and risk, throu

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Mao, Yu-Hsiang, and 毛昱翔. "Influenes of product type, perceived value, and perceived risk on channel selection." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/62606357894151022478.

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碩士<br>國立臺北大學<br>資訊管理研究所<br>102<br>Due to the development of Internet, it makes e-commerce business practices become mainstream and flourish. However, traditional physical channel has not disappeared and it still being an important position in the market. The practices of business environment show that many companies using multi-channel sales model. Therefore, one of the important topics of marketing management for enterprises is to explore the factors which influence consumer choose channel. In the field of information management, there isn’t any discussion mentioned of both perceived value an

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Lee, Yi-yi, and 李依依. "Perceived Value、Satisfaction、Customer Loyalty:The Role of Perceived Risk and Brand Familiarity." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/79710239173574736104.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>95<br>Store brands play an important role in retail grocery strategy. As the number of general retail grocery is increasing, the competition within market industry is more and more violent in these recent years. Now merchandise stores want to increase the sales of store brand goods through all kinds of ways. The article examines two things. One is the lationship among perceived value, satisfaction, and customer loyalty. The other is the moderating effects of perceived risk and brand familiarity on customer loyalty through both satisfaction and perceived value

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Huang, Shu-Hua, and 黃淑華. "The Relationship among Brand Image, Perceived Risk,Perceived Value and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/13559868292606436804.

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碩士<br>遠東科技大學<br>行銷與供應鏈管理研究所<br>100<br>The purpose of this study was to explore the relationship among brand image, perceived risk, perceived value and purchase intention. The population in this study was a famous Li-Der willing center in Tainan area. Based on the sample from 268 consumers, our results show that brand image has positive influence on perceived value and purchase intention；brand image has negative influence on perceived risk；perceived risk has positive influence on perceived value and purchase intention；perceived value has positive influence on purchase intention. Further, the re

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KU, TING-HSUAN, and 顧庭瑄. "The Influence of Recreational Divers' Perceived Risk and Perceived Value on Loyalty." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/kxks54.

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碩士<br>國立雲林科技大學<br>休閒運動研究所<br>106<br>The purposes of this study were divided into four parts. 1. To explore the differences of senority of diving among perceived risk, perceived value and loyalty 2. To analyze significant links between recreational divers’ perceived risk factors and perceived value factors. 3. To analyze effects of perceived risk factor on the loyalty participation of a diver. 4. To analyze effects of perceived value factor on the loyalty participation of a diver. In this study, purposive sampling was adopted to explore participants who were recreational divers (N=342). In addi

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Young, Stephen Lee. "Components of perceived risk for consumer products." Thesis, 1995. http://hdl.handle.net/1911/16903.

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Three studies were conducted to discover the underlying components of perceived risk. The first two studies examined two statistically and qualitatively different lists of rating items, and demonstrated that a principal components solution could produce similar results between them. These two solutions demonstrated that, when forming perceptions about risk, people consider the Hazardousness of potential risks, their Familiarity with the products, and the Technological nature of the risks. The third experiment extended previous findings by considering subject, as well as product, characteristic

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Liou, Hang-Yu, and 劉航宇. "Public Perceived Risk toward Genetically Modified Foods." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/14407392675579131482.

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碩士<br>淡江大學<br>企業管理學系碩士班<br>102<br>The attitudes and perceived risk of GM foods toward people will affect it''s consumer behavior. To investigate the effects of perceived risks in GM food, most researchers use the gene technology acceptance model to measure the relationship of path analysis. More commonly used variables are the degree of trust and knowledge, and it have an impact on perceived risk and perceived benefits respectively, thereby affecting the attitude of GM. In this study, refer to this model and add a new dimension (intergenerational influence), the purpose is to underst

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Nieh, Yun-wen, and 聶韻文. "The Influence of Technology Anxiety on Perceived Value – Perceived Convenience and Perceived Risk as the Mediating Variables." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/91998093515030353134.

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碩士<br>東吳大學<br>國際經營與貿易學系<br>100<br>Technology anxiety is the phenomenon that people feel excessive timidity in using technology tools occasionally with opposite comments and avoidance technology tools. Pervious researches discussed the direct influence of technology anxiety on perceived value. However, researchers seldom mentioned the mediating effect between technology anxiety and perceives value. This research tried to examine the relationship among difference variables, with the mediating variables of perceived convenience and perceived risk. Researcher took smart phone as research o

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Kuo, Li-Yin, and 郭立尹. "The relationship of product attributes, perceived quality and perceived risk of cosmeceutical products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/09626528579444831754.

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碩士<br>國立臺北大學<br>企業管理學系<br>100<br>Cosmeceutical products are the skin care products positioned between cosmetics and pharmaceuticals by the defined mechanisms, simple and pure ingredients as well as higher concentration of actives. The product benefits are also tested and demonstrated through scientific validation. In addition, as adjuvant therapeutic products for curative surgery, cosmeceutical products are usually with professional indication and consultation, thus the consumer confidence and reliability will be higher than general products. This research adopted questionnaires targeting to e

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Huang, Shih-Chien, and 黃詩茜. "A Study of the Relationships among Perceived Fairness, Perceived Risk, Trust and Loyalty." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/53823622090158958485.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>The B2C online shopping market in Taiwan has been a rather competitive environment. To operators of online stores, how to enhance customers’ perceived justice and lower shopping risks to boost customer trust and maintain customer loyalty are issues worth investigation in greater depth. The current study, based on the SOR theory, proposed an integrated research framework, where the relationships among the four constructs (i.e., perceived justice, perceived risk, trust, and loyalty) were examined to determine influential factors of online shopping. Empirical ev

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Wang, Hui-Ti, та 王惠娣. "Purchase Ｍotivation, Perceived Price and Perceived Risk Influence For Online Group-Buying Behavior". Thesis, 2013. http://ndltd.ncl.edu.tw/handle/51656722281015587020.

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碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>101<br>With the progress and development of science and technology, the network information has entered People''s Daily life, With the progress and development of science and technology, the network information has entered People''s Daily life, Internet has almost become indispensable tool in People''s Daily life, the network shopping also along with the development of the Internet and increasingly close to the people''s life. Network forming syndicates, bring up countless business opportunities. Between the businesses also

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