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Artykuły w czasopismach na temat „Advertising and youth”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 29 lipca 2024

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1

Moreno, Megan A. "Advertising and Youth." JAMA Pediatrics 172, no. 5 (May 1, 2018): 504. http://dx.doi.org/10.1001/jamapediatrics.2018.0075.

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Saffer, Henry. "Alcohol advertising and youth." Journal of Studies on Alcohol, Supplement, s14 (March 2002): 173–81. http://dx.doi.org/10.15288/jsas.2002.s14.173.

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Martin, Susan E., Leslie B. Snyder, Mark Hamilton, Fran Fleming-Milici, Michael D. Slater, Alan Stacy, Meng-Jinn Chen, and Joel W. Grube. "Alcohol Advertising and Youth." Alcoholism: Clinical and Experimental Research 26, no. 6 (June 2002): 900–906. http://dx.doi.org/10.1111/j.1530-0277.2002.tb02620.x.

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Handayani, Sri, Enny Rachmani, Kriswiharsi Kun Saptorini, Yusthin Merianti Manglapy, Nurjanah, Abdillah Ahsan, and Dian Kusuma. "Is Youth Smoking Related to the Density and Proximity of Outdoor Tobacco Advertising Near Schools? Evidence from Indonesia." International Journal of Environmental Research and Public Health 18, no. 5 (March 4, 2021): 2556. http://dx.doi.org/10.3390/ijerph18052556.

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Background: Smoking was among the top contributors to deaths and disability as the prevalence among male adults remains high, and that among male youth increases in Indonesia. While local studies have shown high visibility of outdoor tobacco advertising around schools, the country still has no outdoor tobacco advertising ban. Objective: To examine the association between youth smoking behavior and measures of outdoor tobacco advertising density and proximity in Indonesia. Methods: We combined two primary data sources, including outdoor tobacco advertising and smoking behavior among male youth

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Worden, John K. "Antismoking Advertising Campaigns for Youth." JAMA 280, no. 4 (July 22, 1998): 323. http://dx.doi.org/10.1001/jama.280.4.323.

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Duan, Zongshuan, Yu Wang, Sherry L. Emery, Frank J. Chaloupka, Yoonsang Kim, and Jidong Huang. "Exposure to e-cigarette TV advertisements among U.S. youth and adults, 2013–2019." PLOS ONE 16, no. 5 (May 7, 2021): e0251203. http://dx.doi.org/10.1371/journal.pone.0251203.

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Introduction E-cigarette advertising has been shown to increase e-cigarette awareness and use. Although e-cigarette marketing in the early 2010s has been well-documented, little is known about how it has changed in recent years in response to the regulatory scrutiny from the FDA and the Congress to combat youth vaping epidemic. This study aims to examine the exposure to e-cigarette TV advertising among youth and adults in the U.S. from 2013 to 2019, overall and by media market and brand. Methods Quarterly data on e-cigarette TV advertising exposure, measured by target rating points (TRPs), and

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Vlasenkova, E., and M. Gagarina. "Attitudes to Social and Political Advertising Among Russian Youth." Review of Business and Economics Studies 7, no. 4 (February 10, 2020): 39–44. http://dx.doi.org/10.26794/2308-944x-2019-7-4-39-44.

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The article presents the results of an empirical study of the characteristics of the evaluation of social and political advertising by young men and women. In total 96 respondents aged 18 to 22 years (M = 18.7; SD = 0.92) took part in research. The semantic differential was used as a research method; respondents were asked to evaluate two photographs depicting social and political advertising on public transport. By comparing the average estimates of social and political advertising, it was found that political advertising as a whole is evaluated more negatively than social advertising. Young

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Hamilton, W. L., D. M. Turner-Bowker, C. C. Celebucki, and G. N. Connolly. "Cigarette advertising in magazines: the tobacco industry response to the Master Settlement Agreement and to public pressure." Tobacco Control 11, suppl 2 (June 2002): ii54—ii58. http://dx.doi.org/10.1136/tc.11.suppl_2.ii54.

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Objective:The Master Settlement Agreement (MSA) of November 1998 prohibited participating tobacco companies from directly or indirectly targeting youth in marketing. Widely publicised information in May 2000 showed increased cigarette advertising in magazines with substantial youth readership and companies were pressed to change their practices. The responses of the tobacco industry to the MSA and to the public pressure are examined.Design:Expenditures on cigarette advertisements in national magazines in the USA are compared for three periods: January to November 1998, December 1998 to June 20

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Sosniuk, O. P., and І. Yu Vlasiuk. "PSYCHOSEMANTIC FEATURES OF PERCEPTION OF ANIMATED ADVERTISEMENT OF YOUTH TARGET AUDIENCE." Ukrainian Psychological Journal, no. 1 (13) (2020): 188–208. http://dx.doi.org/10.17721/upj.2020.1(13).12.

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The article is devoted to the analysis of the results of empirical research of psychosemantic features of perception of animation advertising by the representatives of the youth target audience. Differences in the perception of animation advertising between representatives of three age groups within the youth target audience were established. The authors identified four factors (“Confidence”, “Attractiveness”, “Trust”, “Consumer Activity”), which are manifested in the perception of animation advertising by young teens (12-15 y.o.). At the same time, for аdolescence teens (16-19 y.o.) and youth

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Aiken, Alexandra, Tina Lam, William Gilmore, Lucy Burns, Tanya Chikritzhs, Simon Lenton, Belinda Lloyd, Dan Lubman, Rowan Ogeil, and Steve Allsop. "Youth perceptions of alcohol advertising: are current advertising regulations working?" Australian and New Zealand Journal of Public Health 42, no. 3 (April 26, 2018): 234–39. http://dx.doi.org/10.1111/1753-6405.12792.

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Shelenkova, Natalia. "THE INFLUENCE OF ADVERTISING ON THE FORMATION OF VALUE ORIENTATIONS OF YOUNG PEOPLE." Psychological Journal, no. 6 (March 30, 2021): 74–82. http://dx.doi.org/10.31499/2617-2100.6.2021.229298.

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The article analyzes the issues of value orientations of young people under the influence of advertising and advertising images. The definition of "advertising", "value orientations" is revealed. Research on this problem is analyzed, which can be divided into three areas: the study of the genesis of advertising, the study of advertising theory, as well as consumer behavior and the influence of psychological factors on product choice and perception of advertising. Features of an age category (youth) which are subject to influence of advertising, owing to the psychological features, emotional in

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Young, Doris, Anthony V. Swan, and Jane Melia. "Cigarette advertising and the youth market." Health Education Journal 48, no. 3 (September 1989): 113–16. http://dx.doi.org/10.1177/001789698904800304.

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Do, Vuong V., Amy L. Nyman, Yoonsang Kim, Sherry L. Emery, Scott R. Weaver, and Jidong Huang. "Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults." International Journal of Environmental Research and Public Health 19, no. 19 (October 3, 2022): 12640. http://dx.doi.org/10.3390/ijerph191912640.

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Youth and young adult (YYA) use of e-cigarettes increased rapidly between 2010 and 2019 in the United States, during which exposure to e-cigarette advertising was also increased. We aimed to examine whether exposure to e-cigarette advertising among YYAs may lead to subsequent e-cigarette use. A cohort of 3886 YYAs ages 13–24 was recruited from two survey panels in 2018 and followed up until 2019. Survey data were collected online and by telephone. The primary outcome was past 30-day use of e-cigarettes at the follow-up survey. Among 2304 YYAs who retained at the follow-up survey and were not p

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Mansor, Nor Shahila. "How Advertising Speaks to Consumers: A Case of Youth Language in Local Commercial Discourse." Indonesian Journal of EFL and Linguistics 6, no. 2 (November 15, 2021): 353. http://dx.doi.org/10.21462/ijefl.v6i2.202.

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Like other developing countries, especially Malaysian urban youths, are continuously creating their “own language” to set themselves apart from the older generation. Referred to as Generation Z or Gen Z (post-millennials), these group of youths use slang that takes the form of code-mixing, abbreviations and ‘nonstandard variety’ of languages. First, this study aimed to reveal the patterns of youth language incorporated into local commercial discourse to attract young-adult consumers. The focus of this study is to determine how youth language is used and at the same time bring forth the differe

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Shadel, William G., Raymond Niaura, and David B. Abrams. "How do Adolescents Process Smoking and Antismoking Advertisements? A Social Cognitive Analysis with Implications for Understanding Smoking Initiation." Review of General Psychology 5, no. 4 (December 2001): 429–44. http://dx.doi.org/10.1037/1089-2680.5.4.429.

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Youth tobacco use has increased substantially in the United States during the past decade. This increase can be attributed, in part, to the potency of cigarette advertising and relative ineffectiveness of antismoking advertising. In this article, the authors argue that an understanding of the effects of these 2 competing forms of advertising on youth smoking is limited in current theoretical treatments and that an integrative theoretical perspective has yet to be advanced. The authors argue that the elaboration likelihood model ( R.E. Petty & J.T. Cacioppo, 1986 ) offers a framework with s

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Sendetska, S. "Social advertising and its influence on the healthy lifestyle of student youth." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (November 16, 2018): 42–45. http://dx.doi.org/10.32718/nvlvet9109.

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The purpose of this article is to study the relation of youth to social advertising and its impact on it. The main objectives of the article – an analysis of the theoretical and applied aspects of social advertising, the synthesis of research results, conducted among students of universities in relation to their relationship with social advertising and the implementation of their healthy lifestyle. The article defines social advertising in accordance with the Law of Ukraine “On Advertising”, it is stated that its main task is to popularize universal human values. It is noted that one of the ma

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Astashina, M. S. "Axiological Reference Points in Social Advertising for Russian Youth." Язык и текст 10, no. 2 (June 29, 2023): 5–13. http://dx.doi.org/10.17759/langt.2023100201.

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<p>This study aims to clarify the role of axiology in advertising. The axiological component has been considered in the composition of social advertising for young people in present-day Russia. The materials of the analysis (including linguistic analysis) of advertising messages published in the official Telegram channel of the Federal Agency for Youth Affairs (Rosmolodezh) for the first semester 2023 are presented. The results make it possible to point to a number of relevant and socially significant values, which are formed in the minds of the readers of this information source and you

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Marchenko, A. A. "EDUCATIONAL INFLUENCE OF ADVERTISING." Educational Dimension 10 (May 27, 2022): 159–64. http://dx.doi.org/10.31812/educdim.5797.

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In this article is studied the question about the influence of advertising in education of growing young generation. On the basis of concrete examples of advertising products, the author analyzes their influence on education of youth.

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Spasova, L., and J. Gundasheva. "MAIN DETERMINANTS OF THE INFLUENCE OF ADVERTISING ON BULGARIAN YOUTH." Trakia Journal of Sciences 18, Suppl.1 (2020): 366–71. http://dx.doi.org/10.15547/tjs.2020.s.01.062.

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The influence of advertising by mobile operators in Bulgaria on youth at the ages of 18 to 25 is largely important in the context of the rational use of various mobile products and services. The main thesis of this study is that the components of company advertising can influence a customer’s decision for purchase. On the basis of this hypothesis, the aim of this study is to investigate the attitudes towards advertising components, and the degree of their impact on young consumers through conducting anonymous surveys. The obtained results show that younger recipients living in Sofia have great

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Shadel, William G., Joan S. Tucker, Rachana Seelam, Daniela Golinelli, and Daniel Siconolfi. "Associations of Tobacco Advertising Appeal With Intentions to Use Alternative Tobacco Products Among Young Tobacco Users Experiencing Homelessness." American Journal of Health Promotion 34, no. 2 (October 3, 2019): 132–41. http://dx.doi.org/10.1177/0890117119878350.

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Purpose: Virtually nothing is known about the potential effects of tobacco advertising on tobacco use among youth experiencing homelessness, a vulnerable population with high tobacco use rates. This study examines associations between the appeal of advertising for 5 classes of tobacco product (electronic cigarettes, hookah, cigars, cigarillos, and smokeless tobacco) and future intentions to use those products again among homeless youth who had indicated any level of lifetime use. Design: A cross-sectional design was used. Setting: Settings were 25 service and street sites in Los Angeles County

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Poon, Stephen T. F. "Feeling Fit and Looking Good: The Impact of Materialism, Peer Approval and Sex Appeal on Youth Consumer Perceptions towards Fitness Studio Advertising." Religación. Revista de Ciencias Sociales y Humanidades 7, no. 32 (June 17, 2022): e210921. http://dx.doi.org/10.46652/rgn.v7i32.921.

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This paper addresses young Malaysian consumers’ perceptions and marketplace behaviour through advertising for aspirational and lifestyle consumption. The aim is to study the impact of aspirational advertising on materialism, peer approval, sex appeal, and body image. The literature review uses marketing and social theories, while the appeals of emotional advertising will be discussed through a case study analysis examining how Malaysian fitness advertisements on digital and social media impact youth attitudes towards physical appearance and through capturing emotional experiences and their ass

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Xuan, Ziming, William DeJong, Michael Siegel, and Thomas F. Babor. "Malt Beverage Brand Popularity Among Youth and Youth-Appealing Advertising Content." Alcoholism: Clinical and Experimental Research 41, no. 11 (October 4, 2017): 1946–52. http://dx.doi.org/10.1111/acer.13487.

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Meyers, Cynthia B. "Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’ Campaign." Media International Australia 86, no. 1 (February 1998): 27–37. http://dx.doi.org/10.1177/1329878x9808600105.

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In 1992, the globally distributed soft drink maker Coca-Cola jettisoned its long-time advertising strategy of ‘one sight, one sound, one sell’. Looking to tap into the American youth culture Zeitgeist and shore up its market among youth worldwide, Coca-Cola hired a Hollywood talent agency, Creative Artists Agency, because it would provide an ‘enormous resource to popular culture’. CAA shaped the initial ‘Always Coca-Cola’ campaign as a diverse array of images ‘style-sorted’ in order to attract and retain remote control-wielding audiences. Despite advertising industry concerns that a talent age

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Hui Lin, Tan, Veeramuthu Veerappan, Muhammad Akib Warraich, Ponco Budi Sulistyo, and Angga Ranggana Putra. "Facebook’s Influence on Effectiveness of Digital Advertising among Malaysian Youth." Volume 4 Issue 1 January 2024 4, no. 1 (January 26, 2024): 61–83. http://dx.doi.org/10.33093/jclc.2024.4.1.4.

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The growth of advanced technology has contributed to the digital advertising industry as Facebook's users are easily connected, and purchasing behaviours will be developed with the content of the products promoted in digital advertising. The older generation prefers traditional advertising due to technology's security and privacy aspects, leading to fewer choices in purchasing products. This study aimed to identify the relationship between the influence of Facebook and the effectiveness of digital advertising among Malaysian youth in Klang Valley. It was anticipated that this research would pr

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Jernigan, David H., Joshua Ostroff, and Craig Ross. "Alcohol Advertising and Youth: A Measured Approach." Journal of Public Health Policy 26, no. 3 (August 26, 2005): 312–25. http://dx.doi.org/10.1057/palgrave.jphp.3200038.

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Conrad, Diane. "Drama, Media Advertising, and Inner-city Youth." Youth Theatre Journal 16, no. 1 (May 2002): 71–87. http://dx.doi.org/10.1080/08929092.2002.10012542.

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Jones, Sandra C., and Robert J. Donovan. "Messages in alcohol advertising targeted to youth." Australian and New Zealand Journal of Public Health 25, no. 2 (April 2001): 126–31. http://dx.doi.org/10.1111/j.1753-6405.2001.tb01833.x.

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Gutmann, Bernadette, Shreyasi Jha, Emer O’Doherty, and Ranjavati Banerji. "Selling Stereotypes: Reviewing the Impact of Business Advertisements on Gender Norms and Socialization." Business and Human Rights Journal 7, no. 1 (February 2022): 157–62. http://dx.doi.org/10.1017/bhj.2021.48.

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Today’s children and youth1 are constantly exposed to a media deluge, fuelled by a globalized and ever-expanding media and information technology sector. The marketing and advertising industry has used this expansion in media platforms to more effectively target young consumers. Worldwide, 71 per cent of youth (aged 15–24 years) is online – the most connected age group – compared with 48 per cent of the total population, with regional variations.2 It is estimated that the amount spent globally on advertising targeting children in 2019 was US$4.3 billion – now one of the fastest-growing online

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Pluzhenskaya, Lyubov V. "Preservation of advertising discourse as a tool for the formation of civic identity of young people." Vestnik of Kostroma State University. Series: Pedagogy. Psychology. Sociokinetics 29, no. 4 (April 2, 2024): 5–15. http://dx.doi.org/10.34216/2073-1426-2023-29-4-5-15.

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The increasing conflictogenicity of the information society places the task of forming the civic consciousness of young people in the priority areas of the Strategy for the Development of Education in the Russian Federation until 2025. The article examines the phenomenon of commercial advertising as an institution of socialization of youth, providing not only the formation of consumer attitudes, but also contributing to the interiorization of civic identity by young Russians, mediated by the representation of socially acceptable value attitudes. The conceptual model of the evocative analysis o

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Goray, Cami, and Sarita Schoenebeck. "Youths' Perceptions of Data Collection in Online Advertising and Social Media." Proceedings of the ACM on Human-Computer Interaction 6, CSCW2 (November 7, 2022): 1–27. http://dx.doi.org/10.1145/3555576.

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This project illuminates what data youth believe online advertisers and social media companies collect about them. We situate these findings within the context of current advertising regulations and compare youth beliefs with what data social media companies report collecting based on their privacy policies. Through interviews with 21 youth ages 10-17 in the United States, we learn that participants are largely aware of how their interactions on the website or app are used to inform personalized content. However, certain types of information like geolocation or how long data is retained is les

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Raffoul, Amanda, Zachary J. Ward, Monique Santoso, Jill R. Kavanaugh, and S. Bryn Austin. "Social media platforms generate billions of dollars in revenue from U.S. youth: Findings from a simulated revenue model." PLOS ONE 18, no. 12 (December 27, 2023): e0295337. http://dx.doi.org/10.1371/journal.pone.0295337.

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Social media platforms are suspected to derive hefty profits from youth users who may be vulnerable to negative mental health outcomes, including depression, anxiety, and eating disorders. Platforms, however, are not required to make these data publicly available, which may limit the abilities of researchers and policymakers to adequately investigate and regulate platform practices. This study aimed to estimate the number of U.S.-based child (0–12 years old) and adolescent (13–17 years old) users and the annual advertising revenue generated from youth across six major platforms. Data were draw

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SIEGEL, MICHAEL, CHARLES KING, JOSHUA OSTROFF, CRAIG ROSS, KAREN DIXON, and DAVID H. JERNIGAN. "COMMENTâALCOHOL ADVERTISING IN MAGAZINES AND YOUTH READERSHIP: ARE YOUTHS DISPROPORTIONATELY EXPOSED?" Contemporary Economic Policy 26, no. 3 (July 2008): 482–92. http://dx.doi.org/10.1111/j.1465-7287.2007.00088.x.

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Göttlichová, Marcela. "Social Advertising As A Socialization Factor Of The Contemporary Youth." West East Journal of Social Sciences 8, no. 1 (September 23, 2019): 93–108. http://dx.doi.org/10.36739/wejss.2019.v8.i1.12.

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The study focuses on the growing problem of the contemporary society which we may observe in the increasing impact of the media, namely advertising, reflecting in the consumer behavior of the contemporary youth influencing their value systems, in continuity with a significant weakening of the role of primary socialization factors, i.e. families and schools. The study should not only reveal the power of the media affecting the young but also to answer the question of whether social advertising can become a significant socializing factor in the current postmodern society. To find the answer, an

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Voevodina, Ekaterina, and Anastasia Morkovkina. "Communicative Characteristics of Social Advertising and Its Impact on Youth Behavior: The Sociolinguistic Study." Scientific Research and Development. Modern Communication Studies 11, no. 1 (March 15, 2022): 79–86. http://dx.doi.org/10.12737/2587-9103-2022-11-1-79-86.

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Social advertising is the most important channel of mass communication that shapes public opinion. However, its effectiveness is often questioned, which necessitates the search for ways to increase its communicative impact on the target audience. The most important is the study of the sociolinguistic characteristics of advertising influence in the youth environment, since at this age there are simultaneously risks of socialization and flexibility of thinking - a tendency to reflection, reassessment of values. The article presents the results of a study that reveals the main communicative chara

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Ahmed, Zahid, Ling Su, and Khalid Ahmed. "Pakistani youth manipulated through night-packages advertising discourse." Human Systems Management 36, no. 2 (June 3, 2017): 151–62. http://dx.doi.org/10.3233/hsm-171762.

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Koshelev, A. A. "TV Advertising: Features of Influence on Modern Youth." Izvestia of Saratov University. New Series. Series: Sociology. Politology 10, no. 4 (2010): 14–17. http://dx.doi.org/10.18500/1818-9601-2010-10-4-14-17.

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Timberlake, David S. "Advertising Receptivity and Youth Initiation of Smokeless Tobacco." Substance Use & Misuse 51, no. 9 (May 9, 2016): 1077–82. http://dx.doi.org/10.3109/10826084.2016.1160115.

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Chen, Meng-Jinn, Joel W. Grube, Melina Bersamin, Elizabeth Waiters, and Deborah B. Keefe. "Alcohol Advertising: What Makes It Attractive to Youth?" Journal of Health Communication 10, no. 6 (September 2005): 553–65. http://dx.doi.org/10.1080/10810730500228904.

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Jernigan, David H. "Importance of Reducing Youth Exposure to Alcohol Advertising." Archives of Pediatrics & Adolescent Medicine 160, no. 1 (January 1, 2006): 100. http://dx.doi.org/10.1001/archpedi.160.1.100.

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Siraj, Hiba, Abdul Rauf Syed, and Muhammad Faisal Sultan. "SMS Advertising & its Impact on Consumer Purchase Intention: A Comparative Study of Adults and Young Consumers in Pakistan." Journal of Marketing Strategies 3, no. 2 (July 20, 2021): 1–22. http://dx.doi.org/10.52633/jms.v3i2.69.

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The growing technological advancement and marketing strategies are creating great competition between companies. Marketers constantly focus on developing attractive marketing strategies to promote their products and services to increase their customer base. SMS marketing lies in one of these strategies of marketers to reach each individual in order to make them their loyal consumers by offering their required products or services. As there are different kinds of consumers with different needs, consumption styles and preferences. And every country has its own culture, lifestyle, and consumer pe

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Kashyap, Alinda, and Shilpi Saraswat. "Green Advertising through the Eyes of the Youth: A Study on Environmentally Responsible Behaviour." International Journal of Environment and Climate Change 14, no. 1 (January 25, 2024): 882–89. http://dx.doi.org/10.9734/ijecc/2024/v14i13906.

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Green advertising aims to highlight environmentally friendly products or the advertiser's corporate environmental responsibility towards environment. Considering the importance that responsibility of organisations towards environment and environmental behaviour of consumers have in modern market circumstances, green advertising is a crucial theoretical and practical idea in modern advertising. The goal of undertaking present research was to know the opinion of the youth of Vadodara city regarding green advertisement and their environmentally responsible behaviour. The research was descriptive

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Celebucki, C. C., and K. Diskin. "A longitudinal study of externally visible cigarette advertising on retail storefronts in Massachusetts before and after the Master Settlement Agreement." Tobacco Control 11, suppl 2 (June 2002): ii47—ii53. http://dx.doi.org/10.1136/tc.11.suppl_2.ii47.

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Objectives:To assess the effect of the Master Settlement Agreement (MSA) on the amount of cigarette advertisements visible from outside of over-the-counter tobacco retailers, for five specific premium brands and an “all other” category, for five types of establishments, and in three areas (windows/doors, building/other detached areas, and sidewalks); to assess the relation of total exterior retail cigarette advertising to illegal sales to youth.Methods:Observations were conducted on the number of cigarette advertisements visible from outside tobacco retail establishments in a paired convenienc

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Lange, Tamara, Michael Hoefges, and Kurt M. Ribisl. "Regulating Tobacco Product Advertising and Promotions in the Retail Environment: A Roadmap for States and Localities." Journal of Law, Medicine & Ethics 43, no. 4 (2015): 878–96. http://dx.doi.org/10.1111/jlme.12326.

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The evidence linking tobacco product advertising to adolescent smoking initiation and resulting long-term addiction, premature death, and disability is well established. Each link in the causal chain has been substantiated: children and adolescents are especially vulnerable to advertising; point-of-sale advertising comprises 92.1% of cigarette advertising and marketing expenditures by manufacturers and 71.3% of smokeless tobacco advertising; tobacco companies have targeted youth through advertising; advertising exposure causes adolescents to start and to continue smoking; among adults who beco

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Hoetger, Cosima, Augustus White, Rose S. Bono, Calvin J. Hall, Kristina B. Hood, Robin S. Everhart, Patrick Nana-Sinkam, Andrew J. Barnes, and Caroline O. Cobb. "Perceptions of African American Youth and Adults Regarding Tobacco Use-Related Factors in Their Community." Family & Community Health 47, no. 2 (April 2024): 176–90. http://dx.doi.org/10.1097/fch.0000000000000398.

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Introduction: The US Food and Drug Administration is poised to restrict the availability of menthol cigarettes and flavored cigars, products disproportionately used by Black/African American (B/AA) individuals. We examined B/AA youth and adult perceptions regarding factors contributing to tobacco use, as well as prevention/cessation resources. Methods: In 2 mixed-methods studies in Richmond, Virginia, we conducted cross-sectional surveys among youth (n = 201) and adult (n = 212) individuals who were primarily B/AA and reported past 30-day cigar smoking or nontobacco use, followed by focus grou

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Beilina, N. S., and Yu R. Arslanova. "SPECIFICS OF USING PSYCHOLOGICAL METHODS TO INCREASE THE EFFICIENCY OF ADVERTISING (DEVELOPMENT OF PROJECTS FOR UNIVERSITY STUDENTS)." Izvestiya of the Samara Science Centre of the Russian Academy of Sciences. Social, Humanitarian, Medicobiological Sciences 24, no. 85 (2022): 10–16. http://dx.doi.org/10.37313/2413-9645-2022-24-85-10-16.

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The investigation of the application of psychological methods to improve the effectiveness of advertising is one of the urgent problems of our time, since any advertiser is concerned about the issue of high returns from placed advertising. With a huge number of methods and techniques for influencing the consumer, the advertiser needs to choose those that will be effective for a specific audience of consumers. A theoretical analysis of the methods of psychological impact of advertising on the consumer has been carried out, and the main techniques that can improve the effectiveness of advertisin

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Astuti, Santi Indra. "Educating Youth Against Tobacco Advertising: A Media Literacy Approach for Reducing Indonesia's Replacement Smokers." Mediator: Jurnal Komunikasi 10, no. 1 (June 1, 2017): 65–74. http://dx.doi.org/10.29313/mediator.v10i1.2677.

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According to recent data extracted from Global Tobacco Atlas (2015), about 66% Indonesian male aged no less than 15 years old are active smokers. It means 2 among 3 Indonesian male are smokers. The number of young smokers arose significantly. Smokers among 15-19 years old has increased 17 % each year, meanwhile, baby smokers among 5-9 years old has multiplied 400 %. These figures implied the rise of health risk among Indonesians. The tobacco industry tries every year to recruit young people to replace those current smokers who are dying or quitting. This youth being targeted by tobacco industr

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Diaz, Megan C., Elexis C. Kierstead, Domonique Edwards, Yoonsang Kim, Shyanika W. Rose, Sherry Emery, Bushraa Khatib, Michael Liu, and Ganna Kostygina. "Online Tobacco Advertising and Current Chew, Dip, Snuff and Snus Use among Youth and Young Adults, 2018–2019." International Journal of Environmental Research and Public Health 19, no. 8 (April 14, 2022): 4786. http://dx.doi.org/10.3390/ijerph19084786.

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Objective: To understand the relationship between exposure to online tobacco advertising and current smokeless tobacco use in the context of tobacco control policies. Methods: Three waves of a national probability-based sample of (n = 15,985) youth and young adults were used. Analysis consisted of GEE logistic models controlling for social media use, demographics, tobacco use, average price of smokeless tobacco inclusive of taxes, smoke-free indoor air laws (SFIA) and state tobacco control expenditures. Results: Frequent exposure to tobacco advertising on social media is associated with greate

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Cheng, Hong. "Toward an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995." Journalism & Mass Communication Quarterly 74, no. 4 (December 1997): 773–96. http://dx.doi.org/10.1177/107769909707400408.

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Based on Richard Pollay's concept that advertising is a “distorted mirror,” the author analyzed the content of 483 Chinese television commercials in 1990 and 1995. Results show that “modernity,” “technology,” and “youth” predominate in Chinese advertising in the 1990s, and the dominance of “quality” in 1990 was superseded by “tradition” in 1995. Symbolic values from both Eastern and Western cultures occurred more frequently in 1995. This change implies that contemporary Chinese advertising is not only a “distorted mirror” but a “melting pot” of cultural values. Results also indicate that the n

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Dontsov, A. I., and A. V. Drozdov. "The visual impact of online advertising on youth subculture." National Psychological Journal 10, no. 2 (2013): 25–31. http://dx.doi.org/10.11621/npj.2013.0203.

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Olson, Christine, Kylie Lanthorn, Gamze Onut, Laras Sekarasih, and Erica Scharrer. "Producing PSAs on consumer culture: youth reception of advertising." Critical Studies in Media Communication 36, no. 1 (October 11, 2018): 58–74. http://dx.doi.org/10.1080/15295036.2018.1526390.

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