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Data publikacji: 4 czerwca 2021

Data aktualizacji: 12 lutego 2022

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1

Wehbe, Michelle S., and University of Lethbridge Faculty of Management. "Branded and non-branded tobacco counter-advertisements : an experimental study of reactance and other maladaptive and adaptive coping responses." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2012, 2012. http://hdl.handle.net/10133/3423.

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An experiment was done to investigate whether or not there is a need to treat smokers and non-smokers as separate target audiences when creating tobacco counter-advertisements. The Extended Parallel Process Model (Witte, 1992) and Reactance Theory (Brehm, 1966) were used to guide the development of predictions. The study revealed that social marketers need to have different advertising tactics for smokers and non-smokers, since smokers have reported more maladaptive coping responses and fewer adaptive coping responses than non-smokers. Moreover, based on the fact that a smoker’s brand forms an

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Lee, Alvin Yiam Chuah. "Re-testing the link between youth receptivity to tobacco promotion and their susceptibility to smoke." UWA Business School, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0233.

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The Index of Receptivity to Tobacco Industry Promotion (IRTIP) is a model that is used by hundreds of articles. The causal claim based on findings from this model is even more pervasive, and has resulted in much of the modern post 1998 tobacco legislation that is still enforced. This thesis tested the link between adolescent receptivity to tobacco industry promotion and susceptibility to smoking. Pierce et al. (1998) reported that they had found a positive and causal association between receptivity and susceptibility by using IRTIP. They claimed that receptivity to tobacco industry promotion w

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Tam, Kam Chuen. "Adolescent cigarette smoking and social marketing." HKBU Institutional Repository, 1996. http://repository.hkbu.edu.hk/etd_ra/57.

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Punnett, Trent Harold. "Measuring emotional response to television advertising." Thesis, University of British Columbia, 1988. http://hdl.handle.net/2429/27702.

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The objective of this thesis is to initiate development of a valid and reliable measurement process to assess a viewer's emotional response to television advertising. The development of this measure is based on current psychological theories about the emotional process, and takes advantage of current methods available to measure emotional response. The goals for the measurement process are to provide information on emotional response to television advertising from two diverse sources, automatic real-time response, and cognitive after-the-fact responses. The selection of instruments to meet th

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Liu, Yan Yu Tracy. "Talking about offensive advertising in focus group contexts : a discursive approach to attitudes, gender, and communication." HKBU Institutional Repository, 2012. https://repository.hkbu.edu.hk/etd_ra/1420.

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Kaliánková, Jana. "The influence of psychological and ethical aspects of advertising on human psyche." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76117.

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This diploma thesis aims to explore the influence of psychological and ethical aspects of advertising on human psyche. In the theoretical part is its reader informed about the contribution of psychology to the creation of effective advertising., there are described the forms of advertising and the psychological theories of motivation. Ethics in advertising, advertising, self-regulation and the Code of advertising are specified here. Moderate interviews in practical part of this thesis are used for revealing the factors affecting the reception of advertising. Individual moderate interview are d

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Hofmann, Karsten C. "Advertising in restrooms." PDXScholar, 1988. https://pdxscholar.library.pdx.edu/open_access_etds/3803.

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There is a common belief that the special situation one encounters in restrooms is likely to evoke negative associations between the setting and a potential product, and that these presumed associations make advertising in restrooms incompatible with the objectives of advertisers. This general proposition was questioned on theoretical grounds. It was argued that the specific situation in a restroom would be conducive to advertising goals in a number of ways. In addition, while negative associations may occur with certain kinds of products, others were hypothesized to be unaffected. In particul

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Peterson, C. Mark. "The Motivation-Emotion-Matching (MEM) model of television advertising effects." Diss., Georgia Institute of Technology, 1994. http://hdl.handle.net/1853/30653.

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Evenhuis, Nanette. "Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50288.

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Thesis (MPhil)--Stellenbosch University, 2005.<br>ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive attitude towards a certain company, for the pure reason that the marketing campaign had the Olympic games as theme. I looked into this interesting phenomenon!<br>AFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek advertensies, om hul produkte me

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10

Leung, Shuet Yan. "Effects of product involvement and endorser type : computer print ads in Hong Kong." HKBU Institutional Repository, 2000. http://repository.hkbu.edu.hk/etd_ra/246.

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Yang, Ellie Fan. "The impact of imagery ability on image vividness : the case of HPV vaccine advertising." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1536.

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Cai, Xiao. "Television advertising and idealized images of the "good life" among adolescents in rural China." HKBU Institutional Repository, 2008. http://repository.hkbu.edu.hk/etd_ra/874.

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Cheung, Kwok-ming Frankie. "The impact of various compositional principles on visual perception of advertising graphic design." HKBU Institutional Repository, 1997. http://repository.hkbu.edu.hk/etd_ra/153.

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Unyawong, Pornkamon. "A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2979.

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The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with definitions of all categories to be used as guidelines for the analysis, an itemized code sheet, and training criteria. Two coders who were proficient in both Thai and English collected the data for the study. The Statistical Package for the Social Sciences (SPSS) was utilized as a tool to analyze the data gat

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15

Hu, Fan. "It depends on how you focus on the self : effects of attractive models in advertising." HKBU Institutional Repository, 2012. https://repository.hkbu.edu.hk/etd_ra/1469.

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Chan, Fong Yee. "Selling through entertaining : the effect of humor in television advertising in Hong Kong." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/632.

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Jostes, Andreas. "A linguistic study of print advertising." CSUSB ScholarWorks, 1995. https://scholarworks.lib.csusb.edu/etd-project/1214.

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Blosser, Lois Lehman. "Problem resolution appeals used in television advertising: a content analysis." Thesis, Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/90915.

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The purpose of this study was to analyze the problem resolution appeals used in television advertisements. Data were collected by videotaping advertisements shown on local affiliates of the three national networks during September 1984, in Blacksburg, Virginia. An instrument developed for the study was used to code problem resolution appeals in a sample of 1380 national commercials. A majority of the sample was found to have at least one problem. The problem type most frequently found was physical, followed by social, product, ego, and safety. The intensity (magnitude, urgency, and excitemen

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Roark, Beth A. "The relationship of Saturday morning television commercials viewed and the food consumption of third graders." Virtual Press, 1989. http://liblink.bsu.edu/uhtbin/catkey/722788.

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The relationship of Saturday morning television food commercials viewed and the food consumption of third graders in the Franklin County Community School Corporation in Franklin County, Indiana, was investigated. Such information should help parents, dietitians, and teachers educate children, ultimately producing a healthier population. The results of this study could possibly assist the federal agencies revise guidelines to help protect the children.The independent variable measured was food commercials viewed on Saturday morning; the dependent variable was food consumed. The instrument was d

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20

DeShields, Oscar Winston. "The relationship between spokesperson credibility and purchase intentions : a proposed theory and experimental evaluation." FIU Digital Commons, 1992. http://digitalcommons.fiu.edu/etd/2779.

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The purpose of this dissertation is to develop and evaluate an expanded spokesperson credibility model to address issues uncovered in Ohanian's (1991) study about linkages between spokespersons ' credibility and consumers ' purchase intentions. Based on Tajfel's social categorization theory (1981), 12 hypotheses were developed to test direct and indirect relationships between spokesperson's credibility and purchase intentions. The sample for the study consisted of 1,162 respondents 82.9% students and 17.1% nonstudents; 48.2% males and 51.4% females; 31.3% Caucasian (American); 24.5% C

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21

Yuen, Wai Yee. "Strategic use of collective memory in advertising : the case of Cathay Pacific Airways' 60th anniversary ads." HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1189.

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Gill, Tripat. "Composite products as conceptual combinations : issues of perception, categorization and brand evaluation." Thesis, McGill University, 2002. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=38486.

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This dissertation addresses the issues pertaining to composite products (CPs). CPs are defined as products formed by combining knowledge from two distinct domains, for example, digital cameras, which combine knowledge from digital products and cameras. The three research questions addressed in the dissertation are: (1) how is knowledge combined from two distinct domains of a CP, (2) how are CPs categorized vis-a-vis their two components, and (3) what brands, among those associated with one of the two domains, are preferred in CPs? The thesis here is that CPs can be construed as conceptual comb

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23

Zhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.

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Previous studies on celebrity endorsement have focused on merits of the celebrity endorser as the key factors for predicting endorsement effectiveness. This research extends previous research by exploring the effects of the consumer's para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the proposed model takes PSI as the core variable and examines its relationship with self-brand connection and ideal congruency. Two studies were conducted using online questionnaires to collect consumers' self-reported data. Study 1 tested a partial model using sports celebr

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Ferestad, Jaysen Nicole. "I'm Not Gonna Be Like That Guy: Exploring the Montana Meth Project Through the Eyes of That Guy." PDXScholar, 2013. https://pdxscholar.library.pdx.edu/open_access_etds/1503.

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Graphic images of meth addicts have swept across Montana in television, radio and print ads as part of the state's latest anti-drug campaign, the Montana Meth Project. From a labeling perspective, the negative portrayal of meth addicts in these ads has significant implications for meth addicts in terms of their reintegration. The unintended population of drug addicts potentially affected by public service campaigns has failed to gain attention in the literature despite the implications suggested by labeling theory. This poses a significant gap in our knowledge and understanding, which this stu

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Krishnan, Hari Shanker. "A diagnostic model for testing the memorability of advertisements." Diss., The University of Arizona, 1991. http://hdl.handle.net/10150/185728.

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The purpose of this research is to develop and empirically test a conceptual framework for examining the effects of advertising exposure on consumer memory so as to better understand the information processing of advertisements. Patterns and levels of performance on various tests of memory for different advertisement components are interpreted within the framework of a memory model adapted from the well-known SAM model in psychology. Predictions are made regarding the effects on recall, recognition, and indirect test performance of an ad's execution strength and relevance to the main message e

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26

Armeni, Elizabeth. "Menstruation goes public : aspects of womens's menstrual experience in Montreal, 1920-1975." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=26674.

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Menstruation is all at once a cultural, social, historical, and biological process. Intertwined, these forces create menstrual experiences which are neither fixed nor universal, but rather adaptable and transformable not only between cultures, but from within cultures as well. How these factors interrelate, what menstrual discourse they create, and how that translates into women's everyday lives, becomes the focus of this research. Structured around the relationship between prescription and reality, this study examines the interplay of those who defined the menstrual discourse: doctors, mother

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Vinall, Sarah A. J. "A critical look at nutritional value of commercials on the Nickelodeon Network." Scholarly Commons, 2008. https://scholarlycommons.pacific.edu/uop_etds/689.

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Food advertising aimed at children in America has been proven to directly impact food preferences, eating behavior and brand loyalty of youth (Story & French, 2004). The purpose of this study was to evaluate the content of television commercials that occurred during children's programming on the popular children's network Nickelodeon. This study examined the frequency, nutritional content and overall advertising techniques associated with food, beverage and restaurant commercials. It also assessed the degree to which children are being exposed to the promotion of unhealthy food, beverage resta

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De, Villiers Elizabeth Nicolette. "The effect of the level of fear appeal on attitude towards advertising and behavioural intention." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/21609.

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Thesis (MComm)--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: Fear appeals are commonly used in the advertising of social issues, such as drunken driving. In general, researchers believe that there is a positive relationship between fear and persuasion (to adapt misbehaviour). However, there are disputes amongst fear appeal researchers about the level of fear appeal to be used. Fear appeals, like other advertising appeals employed in advertising, is dependant on the traits of the target audience. The effect of fear appeals differ for different target audiences as different people f

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Yang, Yi-Chen. "A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2630.

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The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.

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Terblanche-Smit, Marlize. "The impact of fear appeal advertising on disposition formation in HIV/AIDS related communication /." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/1275.

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Gordon, Jessica. "Spatial Memory Affects Recall and Attitudes Toward Advertisements." Honors in the Major Thesis, University of Central Florida, 2003. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/687.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf<br>Bachelors<br>Arts and Sciences<br>Psychology

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Olivier, Hannelore. "Musical networks : the case for a neural network methodology in advertisement music research." Thesis, Stellenbosch : University of Stellenbosch, 2005. http://hdl.handle.net/10019.1/16618.

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Thesis (M.Mus.)--University of Stellenbosch, 2005.<br>ENGLISH ABSTRACT: Countless scientists had been struggling for centuries to find a significant connection between cognition, emotion and reasoning – resulting in today’s rather embarrassingly imperfect understanding of even the most basic human cognition. We should apprehend that it is unlikely that major breakthroughs in the Cognitive Sciences, Psychology, Sociology or the Medical Sciences will elucidate everything about the human brain and -behaviour in the very near future. Realizing this, it is realistic that we should transfer our

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Boogaerts, Laurence. "Contribution à une étude du concept d'implication et de ses manifestations en psychologie économique: une analyse en termes d'élaboration d'échelles et de questionnaires appliqués à des signifiés-produits et à des signifiés-publicités." Doctoral thesis, Universite Libre de Bruxelles, 1999. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/211846.

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Avanzi, Dante Pellegrino. "Como influenciar a decisão de compra do shopper em supermercados: os efeitos dos vieses cognitivos 'aversão à perda', 'contas mentais' e 'priming effect', aplicados em materiais de comunicação." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17716.

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Submitted by Dante Avanzi (danteavanzi@hotmail.com) on 2017-01-03T17:24:46Z No. of bitstreams: 1 mercadologia-avanzi-dissertação v37 Biblioteca FGV Final.pdf: 3573077 bytes, checksum: fb2962cead46ccf55b55175118825f78 (MD5)<br>Approved for entry into archive by Fabiana da Silva Segura (fabiana.segura@fgv.br) on 2017-01-03T17:26:16Z (GMT) No. of bitstreams: 1 mercadologia-avanzi-dissertação v37 Biblioteca FGV Final.pdf: 3573077 bytes, checksum: fb2962cead46ccf55b55175118825f78 (MD5)<br>Made available in DSpace on 2017-01-03T17:29:51Z (GMT). No. of bitstreams: 1 mercadologia-avanzi-dissertaç

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Chiwara, Tsungai Brenda. "The impact of billboards on HIV and AIDS awareness in Zimbabwe." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/20103.

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Thesis (MPhil)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: The study was carried out for the purpose of establishing how young working adults perceive the effect of billboards on HIV and AIDS awareness in Zimbabwe. The study sample was taken from the Directorate of Pharmacy Services, a department within the Ministry of Health and Child Welfare of Zimbabwe, located in the capital city of Harare. A representative number of women (40%) out of the 15 participants were interviewed as certain responses were required based on a participants gender. In-depth interviews were carried, the secti

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Farr, Stephen J. "Cigarette advertising, price and social welfare : empirical evidence." Thesis, 1997. http://hdl.handle.net/1957/34027.

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This study estimates the welfare effects of cigarette advertising using the framework posited by Becker and Murphy (1993). This model exposes previously unaccounted benefits of cigarette advertising and allows for conventional social welfare estimation by assimilating the theory of advertising into the general theory of complements. The policy implications of the Becker and Murphy framework will rely on the impact of advertising on equilibrium output price. A modification of the new empirical industrial organization technique allows estimation of a supply relation containing advertising in an

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"An ethnographic approach to the study of advertisements." Chinese University of Hong Kong, 1996. http://library.cuhk.edu.hk/record=b5888890.

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by Luk Anne.<br>Publication date from spine.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 1995.<br>Includes bibliographical references (leaves 167-174).<br>Abstract --- p.i<br>Acknowledgements --- p.iii<br>Chapter:<br>Chapter 1. --- Introduction --- p.1<br>Chapter 2. --- Ethnography of Communication --- p.5<br>Chapter 2.1. --- Definition --- p.5<br>Chapter 2.2. --- Previous Studies --- p.8<br>Chapter 2.3. --- Reasons for Conducting the Research --- p.16<br>Chapter 3. --- The Theoretical Framework and Its Application --- p.21<br>Chapter 3.1. --- Saville-Troike's Model --- p.21

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"The effect of context clutter and advertising repetition on attitudinal and behavioral changes toward an online advertisement." 2004. http://library.cuhk.edu.hk/record=b5892203.

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Ng Wing Kei.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 2004.<br>Includes bibliographical references (leaves 73-81).<br>Abstracts in English and Chinese.<br>Chapter Chapter One --- Introduction<br>Chapter 1.1 --- Background --- p.1<br>Chapter 1.2 --- The Present Study --- p.4<br>Chapter Chapter Two --- Literature Review<br>Chapter 2.1 --- The Internet as an Advertising Medium --- p.5<br>Chapter 2.2 --- Advertising Hierarchy of Effects and Internet Advertising Effectiveness --- p.9<br>Chapter 2.3 --- Effect of Context on Advertising Effectiveness --- p.14<br>Chapter 2.4 --- Effe

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Chen, Charlene Y. "The Need to Feel Better." Thesis, 2015. https://doi.org/10.7916/D8DJ5DGD.

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There is a popular lay-belief that consumers always strive to repair their negative mood. However, one can think of contrary instances where people seek out melancholic music when they feel sad, or choose to remain miserable when something frustrates them. My dissertation proposes that people vary considerably in the degree to which they need to feel better when they experience negative feelings. Specifically, my dissertation advances current understanding of why certain individuals do not engage in mood repair. It also allows us to decipher when people would form judgments and decisions in a

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"Die rol van verbruikersoriëntasie in die gekommunikeerde effekte van advertensies." Thesis, 2015. http://hdl.handle.net/10210/13381.

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D.Phil.<br>The purpose of this study was to investigate the role of the cognitive orientation in consumer behaviour, and thereby move towards a consumer-oriented context for the analysis of the communicated effects of advertisements. Advertising theory and research were reviewed, and the conclusion was drawn that the different variables studied by researchers represent unidimensional approaches which are seldom analysed within the integrated cognitive framework of the consumer. The various dimensions of the consumer's cognitive orientation were specified within an integrated theoretical framew

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41

Banas, John Andrew. "Is that all?: exploring the cognitive and affective processes underpinnings of the "that's-not-all" technique." Thesis, 2005. http://hdl.handle.net/2152/2390.

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"Sexual appeal: the panacea of ads?" Chinese University of Hong Kong, 1991. http://library.cuhk.edu.hk/record=b5886663.

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by Cheung Wing-wah, Johnny ; Chiu Chi-wai, Kelvin.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1991.<br>Bibliography: leaves 154-156.<br>Abstract --- p.ii<br>Tables of Contents --- p.iv<br>List of Tables --- p.viii<br>Acknowledgements --- p.x<br>Chapter CHAPTER I -- --- INTRODUCTION --- p.1<br>Chapter 1.1 --- Rationale of Study --- p.1<br>Chapter 1.2 --- Research Objectives --- p.3<br>Chapter 1.3 --- Research Interest --- p.4<br>Chapter CHAPTER II -- --- LITERATURE REVIEW --- p.6<br>Chapter 2.1 --- Western Countries --- p.6<br>Chapter 2.2 --- Taiwan and Hong Kong --- p.9<br

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Berry, Tanya Rose. "An examination of the effects of health promotion and appearance-based exercise advertising on exercise attitudes, self-presentation, self-efficacy, and decisional balance." Thesis, 2003. https://dspace.library.uvic.ca//handle/1828/10362.

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Two possible motivators for physical activity are health and appearance. The public sector focuses on health as the primary motivator when creating physical activity promotion campaigns, while the fitness industry uses appearance as its main motivator. Despite the call by some theorists that social marketers should include both health and appearance as motivators in physical activity campaigns, whether these factors can be successful independently, and how they may interact, remains to be determined. Therefore, the purpose of this dissertation was to examine whether televised health promotion

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Sin, Leo Y. "Mood and advertising persuasion : a model integrating mood management and mood disruption mechanisms." Thesis, 1992. http://hdl.handle.net/2429/2244.

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Past consumer research on mood has focused mainly on the impact of pre-processing mood on attitude formation, cognitive process, or behaviour. The present study, however, opens a new research direction by investigating the impact of ad characteristics on pre-processing mood. In particular, this research develops a model by combining the mood management and mood disruption mechanisms to answer the following interrelated research questions: (1) How does a consumer's mood interact with an ad's characteristics? (2) What is the effect of this interaction on subsequent mood and ad evaluation? (3) W

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Strong, Scott Martin. "The role of exposure to media-idealized male physiques on men's body image." Thesis, 2004. http://hdl.handle.net/2152/2214.

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Pretorius, Lina Pamela. "Invloed van kleur in die televisie-advertensie op die begrip en geheue van die kind." Thesis, 2014. http://hdl.handle.net/10210/9385.

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"Female readers perceptions and attitudes to advertisements in women's magazine with explicit female nudity." Chinese University of Hong Kong, 1992. http://library.cuhk.edu.hk/record=b5887129.

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Ho Chi Fun, Edward.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.<br>Includes bibliographical references.<br>ABSTRACT --- p.i<br>ACKNOWLEDGEMENT --- p.iii<br>Chapter<br>Chapter I. --- INTRODUCTION --- p.1<br>Title of the project --- p.1<br>Literature Review --- p.1<br>Effectiveness of Nude Models --- p.2<br>Statement of the Problem --- p.6<br>Purpose of the Study --- p.6<br>Objectives --- p.6<br>Justification --- p.7<br>Scope of the Study --- p.7<br>Hypotheses --- p.8<br>Methodology --- p.9<br>Types of Data --- p.9<br>Primary Data --- p.9<br>Sources --- p.9<br>Samp

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Brown, Margaret E. "Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry." Thesis, 2015. http://hdl.handle.net/1805/8497.

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Indiana University-Purdue University Indianapolis (IUPUI)<br>This study explores the intersection of the developments in the growing advertising, railroad, and automotive sectors of the U.S. economy. It examines the latter two sectors’ advertising to the elite by focusing on how industries that targeted the luxury market used fine art to emphasize and underscore the exceptionalism of that high-end market compared with the mass market. It does so by looking at the transition from using art as a decorative component unrelated to the product to using art specifically designed to advertise a pro

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Harvey, Michael Joseph. "Seeing the supplements : a rhetorical visual analysis with fitness advertisements." Thesis, 2014. http://hdl.handle.net/1805/5901.

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Indiana University-Purdue University Indianapolis (IUPUI)<br>This study uses a rhetorical visual analysis to investigate supplement advertisements within the top three fitness magazines, according to circulation, to provide a richer understanding of the message construction within the visual images the advertisements contain. The advertisements were selected at random over a time span of a year and a half within each of the magazines, totaling nine separate advertisements for analysis. The purpose of this study is to determine to what extent, if any, the construction of advertisements in men's

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"Content analysis: print advertisements in women magazines in Australia and Hong Kong." 1999. http://library.cuhk.edu.hk/record=b5889450.

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by Iu Ho Tsz Carmen & Tam Suk Yan Tammy.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1999.<br>Includes bibliographical references (leaves 124-132).<br>abstract --- p.ii<br>TABLE OF CONTENTS --- p.iii<br>LIST OF TABLES --- p.v<br>ACKNOWLEDGEMENTS --- p.viii<br>CHAPTER<br>Chapter I. --- Introduction --- p.1<br>Chapter II. --- Literature Review --- p.5<br>Chapter III. --- Background --- p.11<br>Chapter IV. --- Hypotheses --- p.18<br>Chapter V. --- Methodology --- p.25<br>Content Analysis --- p.26<br>Information Content --- p.26<br>Emotional Appeal --- p.26<br>Sex Appeal ---

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