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Artykuły w czasopismach na temat „Advertising function areas”

Autor: Grafiati
Data publikacji: 3 czerwca 2025
Data aktualizacji: 31 lipca 2025

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1

Vveinhardt, Jolita, and Inga Janulienė. "Influence of Advertising as a Means of Information Transmission Towards Consumer: Theoretical Aspect." Business: Theory and Practice 7, no. (4) (2006): 222–31. https://doi.org/10.3846/btp.2006.27.

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The article analyses the term of "advertising" with the focus on information transmission function and a possibility to influence consumers. A comparative analysis of advertising terms is completed. The article presents a different view towards areas of advertising functions and presents aspects of advertising influence on consumers. These aspects form a formula of CAFE'A – cognition, action, finances, emotions and advantage (Lith. PEFEN). There cognition is understood as feelings and recollections of a consumer. Action means that a consumer has noticed and read the ad. Financial aspect of the
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Wayan Yoga Bahagia Putra, I., Gusti Ayu Made Suartika, and Kadek Edi Saputra. "Road Intersection as a Public Space and Venue for Advertisements in an Urban Setting." IOP Conference Series: Earth and Environmental Science 903, no. 1 (2021): 012012. http://dx.doi.org/10.1088/1755-1315/903/1/012012.

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Abstract Advertising media uses a lot of public space as a place to advertise which can reduce the function of public space in urban areas. This study aims to determine the use of urban space as a medium for outdoor advertising that interrupts and reduces the function of space. This study uses a qualitative approach with descriptive data analysis methods. The four intersections on Jalan Raya Dalung have interrupted the function of public spaces, including functions as pedestrians (pedestrian paths), telajakan (as an element of reforestation), protecting the environment, and as borders. Inappro
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Evtykh, Ella Ibragimovna, and Alevtina Gennadievna Ryabinina. "The linguistic nature of advertising texts and Internet memes." Philology. Theory & Practice 17, no. 12 (2024): 4408–16. https://doi.org/10.30853/phil20240624.

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The purpose of the study is to identify linguistic features, communicative functions and mechanisms of influence on the audience of Internet meme and advertising texts based on a comparative analysis of the phenomena under consideration. The article considers the Internet meme and advertising as objects of mass information and communication space. The paper also examines advertising texts and Internet memes as various forms of media texts with a hybrid nature. The analysis of the intertextual connections of the studied phenomena was carried out, which made it possible to identify their structu
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Mahbubeh, Janafzay, Dadras Abbas, and Daryayesalghi Elham. "A Study on the Function of Advertising Tools on Tourism a Case Study of Qeshm Free Zone." International Journal of Management Sciences and Business Research 6, no. 6 (2017): 56–64. https://doi.org/10.5281/zenodo.3470802.

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The present study is done with the purpose of the function of advertising tools on the tourism industry's prosperity in Qeshm Island. The use of tools and factors affecting advertising is one of the factors that can develop and improve the country's tourism industry. One of the main factors in tourism marketing is the attraction of tourists to the region by way of advertising. Today, advertising should be used as the most important tool in the tourism industry professionally. In ancient Iran, Qeshm Island can be considered as a place where tourism in its centrality can contribute to th
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Marinaș, Andreea Mihaela. "Gherasim Luca – O Poetică Spectaculară." Lucian Blaga Yearbook 20, no. 1 (2019): 154–61. http://dx.doi.org/10.2478/clb-2019-0016.

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AbstractThe purpose of this paper is to analyse the spectacular features of Gherasim Luca’s poetry. More specifically, the research starts from what generates the spectacular in his poetry: the erotica and the advertising feature of the poems. This study intends to analyse and explain how the eroticism of poetry, by its advertising dimension (meaning that poetry highlights the woman and erotic scenes like an advertising) offers to Gherasim Luca’s poetry the spectacular dimension. The blend of the two areas (erotica and the conative function of language) creates the spectacular, transferring se
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Patil, Ishant Rajesh Patil. "Implementation on Location-Based Services Using Geofencing." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem30164.

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Geo-fencing (geofencing) is an innovative technology that utilizes the Global Positioning System (GPS) to create virtual boundaries, enabling various applications such as electronic toll collection, contextual advertising, and tourist information systems. This system aims to explore the effectiveness of spatial data in enhancing advertising performance. By leveraging tracking systems and monitoring based on satellite navigation services, including the geofencing function, businesses can accurately pinpoint their locations, boost sales, and improve overall efficiency. Geofencing facilitates rem
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Selemeneva, O. A. "Intertextuality in Native Advertising of International Glossy Magazines (of Tatler Magazine)." Nauchnyi dialog 11, no. 2 (2022): 239–56. http://dx.doi.org/10.24224/2227-1295-2022-11-2-239-256.

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The article is devoted to the problem of intertextuality in native commercial advertising as one of the most modern technologies for promoting goods and services on the market. The types of intertextual inclusions in the international glossy magazine Tatler” is systematized in the paper and their functional potential is described. The choice of the research source is due to the significant influence of transnational media on the process of homogenization of cultural pictures of the world of different ethnic groups and the prototypical nature of the journal as an encyclopedia of the lifestyle o
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Rachynska, O. "SOCIAL ADVERTISING AS A METHOD OF ESTABILISHING SUSTAINABLE PUBLIC RELATIONS." Bulletin of Taras Shevchenko National University of Kyiv. Public Administration 10, no. 1 (2018): 31–34. http://dx.doi.org/10.17721/2616-9193.2018/10-6/12.

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The purpose of the article is to study social advertising as a method of establishing sustainable social relations, the peculiarities of using social advertising tools in management and approaches to the institutionalization of social advertising. It is established that the reform of the socio-economic development management system in Ukraine requires the development of new approaches to the solution of the tasks of institutional, regulatory and informational support for social change. One of the most important conditions for the effectiveness of this process is the effectiveness of the regula
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Sa'dullayeva, Shahnoza Ismatullo qizi. "PRAGMATIC ASPECTS OF TRANSLATING ADVERTISING TEXTS OF SOCIAL ORIENTATION." CENTRAL ASIAN JOURNAL OF EDUCATION AND INNOVATION 2, no. 5 (2023): 55–58. https://doi.org/10.5281/zenodo.7972697.

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Modern linguistics places a lot of emphasis on how writings and human communication that adhere to a specific style and genre function pragmatically. One of the promising directions in linguistics is a thorough investigation of the interplay between linguistic devices and extralinguistic elements in the overall text structure in order to pinpoint pragmatic purposes.In order to exert some sort of impact on the addressee, contact must be formed between the two of them. The study is devoted to the investigation of the origins and elements of the pragmatic potential of Uzbek text and oral communic
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10

Jeznach, Maria, Beata Sawicka, Marta Szymańczyk, and Agnieszka Duczmańska. "THE ROLE OF SOCIAL ADVERTISING IN TOURISM." Folia Turistica 51 (June 30, 2019): 193–204. http://dx.doi.org/10.5604/01.3001.0013.1593.

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Purpose. The main objective of the study was to determine the role of social advertising in tourism on the example of “Bloody souvenir” advertising. Method. The research method used for the purpose of this work was focused group interview (FGI). Findings. As a result of the discussion, the respondents considered this ad unsuccessful. Although it promotes patterns of behaviour while counteracting negative behaviours and phenomena in tourism, it is too brutal. While discussing the issue, it was recognised that the role of this social advertising in tourism is related to its educational and infor
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Serdechna, L. V. "Advertising as a factor of deviant behaviour in the context of the archetypical approach." Ukrainian Society 85, no. 2 (2023): 106–18. http://dx.doi.org/10.15407/socium2023.02.106.

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The paper dwells upon the impact of advertising on the processes taking place in modern Ukrainian society in the context of the archetypal approach. The author considers the role of advertising as a factor in social transformations, and negative social deviations, particularly manifestations of deviant behaviour such as smoking and gaming addiction. In the example of social groups most vulnerable to the influence of advertising, which are children and teenagers, special attention is paid to analysing the use of archetypes in advertising. It has been proven that thanks to technologies of influe
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MOLNAR, O.S., R.V. PETRYK, and R.V. MONYAK. "Efficiency of application of Internet technologies in the activity of Ukrainian tourist enterprises." Market Relations Development in Ukraine №1(212)2019 165 (March 1, 2019): 124–29. https://doi.org/10.5281/zenodo.2581221.

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The subject of the study is the effectiveness of the use of Internet technologies in the activities of Ukrainian tourist enterprises. The aim of the study is to increase the efficiency of the use of Internet technologies in tourism activities. Research methods. In this work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The article highlights three main functions that perform modern information and Internet technologies of activity of tourist enterprises, namely: the func
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13

Oleshko, Vladimir F., and Vlada S. Mishchenko. "NATIVE ADVERTISING OF DIGITAL MEDIA:SPECIFICS, TYPES, INFLUENCING POTENTIAL." Sign problematic field in mediaeducation 49, no. 3 (2023): 37–43. http://dx.doi.org/10.47475/2070-0695-2023-49-3-37-43.

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The article discusses the problems of the development of native advertising as one of the subspecies of communication activity. The promotion of goods and services in the digital age is complicated by the permanently increasing competition of both media marketing strategies and the end-to-end digital technologies they use. The purpose of the article is to study the specifi cs and infl uencing potential of native advertising as an eff ective way to attract and retain the attention of representatives of various groups of the mass audience, which, as it is proved, is extremely relevant for the pr
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14

Manukovskaya, M. A. "The Naming Principles of Travel Agencies in Voronezh." Bulletin of Kemerovo State University 21, no. 1 (2019): 242–47. http://dx.doi.org/10.21603/2078-8975-2019-21-1-242-247.

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Naming in advertising has become one of the most ambitious areas of linguistics since it reflects dynamics of the lexical system of the language. It features proper names of goods, services, or business enterprises. An unusual proper name is efficient, noticeable and attractive for customers, it fulfills the advertising function. That is why it is necessary to identify the language principles which are taken into account when choosing proper names of a particular kind of a business enterprise, goods, or services. The present research was based on proper names of enterprises that offer tourism
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Arquam, Haris, Vibek Kumar Sharma, Ajit Bahadur Verma, and Jaidev Kumbhakar. "An overview on Taguchi's method employed for product quality improvement and its control." Radius: Journal of Science and Technology 1, no. 1 (2024): 241001. https://doi.org/10.5281/zenodo.14900600.

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Genich Taguchi, a Japanese engineer and statistician, developed a methodology for improving and controlling the quality of produced goods. His robust optimization technique is widely used in the field of quality improvement and experimental design. Taguchi's approach aims to improve the quality of products and processes by minimizing variation and reducing the sensitivity of a system to various factors. The statistical approach for quality is valid for the various areas of engineering such as product design and development, life-sciences, and management fields (basically advertising and market
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Nekrasova, Natalia, and Maria Skobenko. "Pathophysiological features of the mechanisms of cognitive function and their relationship with the emotional state in medical university students." 22, no. 22 (December 29, 2023): 30–35. http://dx.doi.org/10.26565/2312-5675-2023-22-04.

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Relevance: cognitive processes play an important role in our lives. Intelligent mechanisms of thought: processing and processing information to make decisions helps us in many areas of everyday life. And in the optimization process, knowledge about cognitive processes helps to thoroughly develop methods for initiating and illuminating programs, allowing them to become more effective and efficient, in the normal pathogenesis of illness, in Puppy memory and creativity and the key to developing psychological well-being: A study of cognitive processes help to improve our understanding of psycholog
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Bertsimas, Dimitris, Jack Dunn, and Nishanth Mundru. "Optimal Prescriptive Trees." INFORMS Journal on Optimization 1, no. 2 (2019): 164–83. http://dx.doi.org/10.1287/ijoo.2018.0005.

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Motivated by personalized decision making, given observational data [Formula: see text] involving features [Formula: see text], assigned treatments or prescriptions [Formula: see text], and outcomes [Formula: see text], we propose a tree-based algorithm called optimal prescriptive tree (OPT) that uses either constant or linear models in the leaves of the tree to predict the counterfactuals and assign optimal treatments to new samples. We propose an objective function that balances optimality and accuracy. OPTs are interpretable and highly scalable, accommodate multiple treatments, and provide
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18

Carouso-Peck, Samantha, Michael H. Goldstein, and W. Tecumseh Fitch. "The many functions of vocal learning." Philosophical Transactions of the Royal Society B: Biological Sciences 376, no. 1836 (2021): 20200235. http://dx.doi.org/10.1098/rstb.2020.0235.

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The capacity to learn novel vocalizations has evolved convergently in a wide range of species. Courtship songs of male birds or whales are often treated as prototypical examples, implying a sexually selected context for the evolution of this ability. However, functions of learned vocalizations in different species are far more diverse than courtship, spanning a range of socio-positive contexts from individual identification, social cohesion, or advertising pair bonds, as well as agonistic contexts such as territorial defence, deceptive alarm calling or luring prey. Here, we survey the diverse
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Palchuk, M., S. Trachyk, and V. Krasnonos. "The role and function of physical and sports organizations in providing leisure activities for children and youth." Scientific Journal of National Pedagogical Dragomanov University. Series 15. Scientific and pedagogical problems of physical culture (physical culture and sports), no. 12(144) (December 22, 2021): 113–16. http://dx.doi.org/10.31392/npu-nc.series15.2021.12(144).23.

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The system of out-of-school education unites forms of the organization of leisure activity of children and youth. The main goals of their work are to strengthen health, increase the level of physical fitness, ensure active recreation of students and get pleasure from physical activity. Physical education of children and youth out-of-school is united by science and sports organizations with the involvement of members of the public. Physical culture and sports organizations play an important role in ensuring physical culture and health activities and physical activity, meaningful leisure, health
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Walid, Hibnul, Indra Kesuma Hadi, Muhammad Amin, Surta Ria Nurliana Panjaitan, and Rizky Franchitika. "The Signage Placement Directions On The Pedestarian Path, Iskandar Muda Road, Medan City." Jurnal Matematika Dan Ilmu Pengetahuan Alam LLDikti Wilayah 1 (JUMPA) 2, no. 1 (2022): 39–46. http://dx.doi.org/10.54076/jumpa.v2i1.224.

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 The city of Medan as the capital city of North Sumatra Province has made significant progress. This coTechnology and Computer Sciencemmercial buildings in several places, one of which was in the Jalan Iskandar Muda corridor. In general, these buildings are spread along road corridors that function as commercial areas in the city of Medan. Presence signage on Jalan Iskandar Muda, Medan City, it turns out that they tend to maximize the economic potential of the region, resulting in a shift in the function of urban space into a space for advertising media expression. A
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Prasad, Dr Kanakam Siva Rama, P. Edukondalu, and G. Subba Rao. "Comparative Study and Utilization of Best Deep Learning Algorithms for the Image Processing." International Journal of Innovative Research in Computer Science & Technology 10, no. 5 (2022): 138–45. http://dx.doi.org/10.55524/ijircst.2022.10.5.20.

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Deep learning has gained immense popularity in scientific computing, and its algorithms are widely used in complex problem-solving industries. Every deep learning algorithm use different types of neural networks to perform indented tasks. Deep learning (DL) algorithms have emerged from different machine learning and soft computing methodologies. Since then, a number of deep learning (DL) algorithms have been recently introduced in the scientific community and applied in various application fields. Today, the use of DLs has become indispensable due to their intelligence, effective learning, acc
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Costa, Bruna Vieira de Lima, Cláudia Di Lorenzo Oliveira, and Aline Cristine Souza Lopes. "Food environment of fruits and vegetables in the territory of the Health Academy Program." Cadernos de Saúde Pública 31, suppl 1 (2015): 159–69. http://dx.doi.org/10.1590/0102-311x00027114.

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Abstract This study provides a spatial analysis of distribution and access to commercial fruit and vegetable establishments within the territory of a representative sample of public fitness facilities known as the Health Academy Program (HAP) in Belo Horizonte, Minas Gerais State, Brazil. The study evaluated commercial food establishments within a buffer area based on a radius of 1,600 meters around each of 18 randomly selected fitness facilities. Quality of access to fruits and vegetables was assessed by the Healthy Food Store Index (HFSI), consisting of the variables availability, variety, a
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Crespo-Pereira, Verónica, and Eva Sánchez-Amboage. "Metaverso y neuromarketing:innovación metodológica en el estudio del consumidor y del retail." Universitas, no. 42 (February 28, 2025): 193–215. https://doi.org/10.17163/uni.n42.2025.08.

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Neurotechnologies lead to the study of the nervous system and to improve its function. They are supposed to become one of the great technological leaps of our days. Traditionally they have been used in the field of health, however, their universalization, by operability and cost, has promoted their use in different areas within the social sciences through the discipline called neuromarketing or consumer neuroscience to apply it in market research. The appearance of metaverse could incorporate new formulas for the study of individuals and audiences due to the wide range of neurophysiological re
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Leu, Stephan T., Grant Jackson, John F. Roddick, and C. Michael Bull. "Lizard movement tracks: variation in path re-use behaviour is consistent with a scent-marking function." PeerJ 4 (March 22, 2016): e1844. http://dx.doi.org/10.7717/peerj.1844.

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Individual movement influences the spatial and social structuring of a population. Animals regularly use the same paths to move efficiently to familiar places, or to patrol and mark home ranges. We found that Australian sleepy lizards (Tiliqua rugosa), a monogamous species with stable pair-bonds, repeatedly used the same paths within their home ranges and investigated whether path re-use functions as a scent-marking behaviour, or whether it is influenced by site familiarity. Lizards can leave scent trails on the substrate when moving through the environment and have a well-developed vomeronasa
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Maurer Queipo, Isabel. "Salvador Dalí – un fenómeno cultural y mediático." Zeitschrift für Katalanistik 21 (July 1, 2008): 151–66. http://dx.doi.org/10.46586/zfk.2008.151-166.

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Summary: Salvador Dalí is most famous as a painter. He is less known for his role as universal artist, for his illustrations, his screenplays, his sceneries, his works in the areas of fashion, design and advertising. Dalí was also an author who commented and analysed in his numerous texts his own artistic products like his paintings, his sculptures, his public entrances and productions. La metamorfósis de Narciso (1937) and the poem of the same title may function as paradigmatic examples in this respect. The texts are less considered and rest rather unknown for the common audience. As one of t
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Maulidah, Silvana, Heru HS Santoso, and Fahmi Yudhi F. "PENINGKATAN BRAND IMAGE (CITRA MEREK) DALAM RANGKA PENGEMBANGAN PRODUK AGROINDUSTRI KERING KENTANG (Studi Kasus pada Kering Kentang “Kirana” di Kabupaten Tuban)." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 11, no. 1 (2017): 98. http://dx.doi.org/10.20961/sepa.v11i1.14158.

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This research purpose it is to analyze: (1) The expectations of consumers towards agro-industry brand image; (2) Analyze improvement planning of brand image in order to development of agro-industry keringkentangkiranaproducts.The method used in this study is a instrument variables test, descriptive analysis and qualitative analysis.Descriptive analysis aims to describe the facts, or population or certain areas with factual and systematic. Analysis qualitative in this study is using Quality Function Deployment QFD, from stage 1 to stage 4. The result showed that: ( 1 ) Consumer expectations of
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ZAKHARCHENKO, Vitalii, Larysa SOROKA, and Kristina DEREVENCHUK. "Innovative freedom: design and provision." Economics. Finances. Law 5/1, no. - (2022): 21–26. http://dx.doi.org/10.37634/efp.2022.5(1).3.

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In the process of the study, based on the generalization of the works of famous scientists, the interdependence of the idea, innovation and financial support was determined. This relationship is due to the following components: creativity of the inventor as a transcendence of the idea; uniqueness of innovation as a sign of rationality, consumption, science intensity, usefulness, alternativeness; patterns and rationality of the emergence of innovation as an immanent life; alternativeness of innovation in determining the optimality of financial, energy, time, emotional costs; the intentions of a
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Kalina, Iryna, Oksana Shkolenko, Natalya Shulyar, and Yuliia Mazur. "DIGITIZATION FUNCTIONS OF MARKETING RESOURCES AT THE ENTERPRISE IN CONDITIONS OF ECONOMIC UNCERTAINTY." Academic Review 1, no. 60 (2024): 206–15. http://dx.doi.org/10.32342/2074-5354-2024-1-60-15.

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The article examines the complex of digitization functions of marketing resources in conditions of economic uncertainty, their interrelationship, and the proven direct impact of the digitization process on the efficiency of enterprise management. It is concluded that modern business structures use digital technologies as a competitive advantage in all areas of their activity: operational processes, business processes, finance, marketing and interaction with market stakeholders. On the basis of the positive correlations summarized by the authors, it can be assumed that the efforts aimed at the
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Kirushkina, Anna A., and Oksana N. Chalova. "Pragmatic features of enthymemes in advertising texts." Vestnik Tomskogo gosudarstvennogo universiteta. Filologiya, no. 87 (2024): 55–71. http://dx.doi.org/10.17223/19986645/87/3.

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The article discusses the advertising text as a form of mass communication. The latter remains one of the leading means of advertising distribution and therefore one of the main areas of advertising texts’ functioning. The authors of the article consider the features of the argumentation process as a way of speech influence using the enthymeme as a kind of simple categorical syllogism (on the basis of advertissing texts). The choice of such an object of research is motivated by the fact that the logic of advertising texts (in the structure of which something is often intentionally omitted in o
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Vidovic, Aleksandra. "Management and Influence of Media in Crisis Situations of Enterprises." Acta Academiae Beregsasiensis. Economics, no. 5 (June 27, 2024): 21–32. http://dx.doi.org/10.58423/2786-6742/2024-5-21-32.

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Well-organized channels of communication, which ensure a fast and efficient flow of information, form the basis for the development of positive relations at different management levels in the company. An attempt at balance in crisis situations boils down to playing with the media. Does the media play with the crisis or does it shape and define them? On this, a credible answer to the question could be given by participants in the media, as well as certain groups who have the opportunity to cooperate with them. There is no company that was not affected by the crisis. How long the crisis situatio
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Singh, Aditi. "A Study of Social Media Marketing in India." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50912.

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This report delves into the ever- changing world of social media marketing in India, highlighting how it is becoming a crucial tool for brand communication, engaging consumers, and penetrating new markets. Social media sites like Facebook, Instagram, Twitter, LinkedIn, and YouTube have become vital for companies aiming to reach a wide variety of Indian consumers due to the meteoric surge in smartphone use and internet access in both urban and rural areas. The efficacy of visual and interactive information, the impact of social media campaigns on consumer behaviour, and the function of influenc
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Novospasskaya, Natalia V., and Huajing Zou. "The Formation of Polycode Text Theory." RUDN Journal of Language Studies, Semiotics and Semantics 12, no. 2 (2021): 501–13. http://dx.doi.org/10.22363/2313-2299-2021-12-2-501-513.

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This review article is devoted to the theory of polycode texts that are represented as a combination of verbal and non-verbal components. This unity is supported by the meaning, structure and function, under which we mean the focus on solving a single communicative task. A polycode text includes signs of various semiotic systems, for example, colour and kinesics. A number of synonymous terminological descriptions of this phenomenon - creolized text, polycode text, polysemiotic text, semiotically enriched test - indicates that we are currently witnessing the formation of the theory of polycode
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Lin, Chao-Hsiu, Ming-Chin Ho, Po-Chuan Hsieh, Yan-Chyuan Shiau, and Ming-Ling Yang. "Study of a BIM-Based Cyber-Physical System and Intelligent Disaster Prevention System in Taipei Main Station." Applied Sciences 12, no. 21 (2022): 10730. http://dx.doi.org/10.3390/app122110730.

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Because of its large area and complicated space utilization, in the event of a disaster, rescue efforts in specific areas of Taipei Main Station would be difficult. In addition, rescue efforts are also difficult to implement, because each area is managed by different units. In order to ensure emergency and safe evacuation of passengers and reduce the loss of related property during a disaster, a suitable disaster prevention system is required. This study conducted risk assessment based on the triggering factors of disaster types over the years. After synthesizing the results of the disaster ri
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Santara, Marsha Vella, and Heidy Arviani. "Strategi marketing communications melalui emina girl gang ambassador oleh emina cosmetics di masa pandemi covid-19." Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian 9, no. 2 (2023): 179–96. https://doi.org/10.52434/jk.v9i2.2389.

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AbstractThe COVID-19 pandemic has certainly had an impact on all areas of industry, including the beauty industry. One of the marketing communication strategies implemented by Emina Cosmetics is with a brand ambassador named Emina Girl Gang Ambassador (EGGA). However, due to the Corona SARSCoV-2 virus or the Covid-19 pandemic that broke out in Indonesia, the implementation of Emina Girl Gang Ambassador underwent changes and adaptation due to new policies during the Covid-19 pandemic. This research aims to find out the marketing communication strategy through Emina Girl Gang Ambassador by Emina
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35

Jayadatta, S., and Shivappa Dr. "A study on role of digitalization in marketing of rural enterprise produces in present context." 'Journal of Research & Development' 15, no. 13 (2023): 170–75. https://doi.org/10.5281/zenodo.8149475.

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Digitalization has become a transformative force in many industries, including marketing, in the current environment. This abstract examines the function of digitalization in the marketing of goods produced by rural enterprises, highlighting the importance of this development in bridging the gap between rural producers and consumers. Rural businesses frequently encounter particular difficulties like restricted market access, poor infrastructure, and low product visibility. These businesses now have the chance to get past these challenges and succeed in the market thanks to the development of d
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36

Mokienko, Valery M., and Tatiana G. Nikitina. "Axiology of neophrasemes and phraseotransformations in lexicographic interpretation." Voprosy leksikografii, no. 25 (2022): 81–107. http://dx.doi.org/10.17223/22274200/25/4.

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The article presents the authors’ solution to the problem of dictionary description of neophrasemes and transformed phraseological units. The aim of the article is to show the axiology of phraseological neologisms in its dynamics and to reveal the possibilities of lexicographic interpretation of the evaluative vector of new and transformed phraseological units. The lexicographic experience accumulated by the authors in this direction is summarized. The models of axiological parameterization of phraseological neologisms developed for the updated versions of phraseological and slang dictionaries
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Bekmurzaeva, Zarina Kh. "THE ROLE OF INFORMATION TECHNOLOGY IN IMPROVING THE ADVERTISING ACTIVITIES OF THE ENTERPRISE." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/4, no. 151 (2024): 21–29. https://doi.org/10.36871/ek.up.p.r.2024.10.04.003.

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The necessity of application of modern digital and information technologies in advertising activities of the organization is substantiated, as well as the relationship of modern information technologies with advertising and marketing functional subsystem of the organization is identified and substantiated. The main property and feature of application of digital technologies in advertising activities is revealed: the possibility of conducting a targeted advertising campaign aimed either at a very narrow group of the target audience, or at a specific individual: advertising has acquired this pro
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Bulakh, Oleksandr V. "The Global Impact of Artificial Intelligence and Machine Learning on the Efficiency of e-Commerce." Business Inform 8, no. 547 (2023): 114–21. http://dx.doi.org/10.32983/2222-4459-2023-8-114-121.

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Artificial intelligence and machine learning have had a significant impact on e-commerce, allowing companies to analyze large amounts of data and make managerial decisions more efficiently. These technologies improve customer experience, sales, profitability, and business processes of companies in the industry. The aim of the article is to identify the key challenges for the e-commerce business in the part of artificial intelligence and machine learning with the formation of ways to overcome them. The article examines the key areas of influence of artificial intelligence and machine learning t
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Abrarova, Z., O. Mayatskaya, and V. Kovrov. "Advertising in the Communication Process." Bulletin of Science and Practice 5, no. 12 (2019): 356–60. http://dx.doi.org/10.33619/2414-2948/49/43.

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The article analyzes the multilevel information system of advertising, it is noted that it is divided into different directions according to the nature of the tasks in various areas of human activity from political, social and commercial to individual and personal. It is proved that today in the modern world advertising is an important social institution that performs significant functions in society and influences the choice of values, norms, behavior of individuals, forms traditions, especially among the younger generation.
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van de Pas, John. "Ad fontes! Books on shelves!" New Library World 115, no. 5/6 (2014): 272–84. http://dx.doi.org/10.1108/nlw-05-2014-0047.

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Purpose – The purpose of this paper is to provide a signpost to the librarian that might be helpful in making strategic assessments for the future of the public library, and helping in the process of decision-making about the course to be followed. Thereby critical remarks about the Internet-based “virtual library lobby” are summed up as arguments against following that path blindly, and alternatives to a technology-centred approach are put forward by focusing on the cultural uses of the library as a public place. Design/methodology/approach – In this article a viewpoint is developed, based on
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41

Gapeenkova, Marina Yurievna, and Mikhail Viktorovich Pesin. "The specifics of digital media and the communication role of media content consumers in assessing the student audience (based on the materials of a sociological study)." Социодинамика, no. 3 (March 2024): 28–44. http://dx.doi.org/10.25136/2409-7144.2024.3.70159.

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The article highlights the results of a study, the subject of which was the student audience's ideas about the specific characteristics of digital media, the role and place of authors and consumers of media content in the communication process. The authors consider such aspects of the topic as awareness of the reasons that encourage the audience to turn to digital media content; the grounds and directions for evaluating relevant media phenomena; reflection on the activity or passivity of the role that the audience assumes. Particular attention is paid to the respondents' perception of social n
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Kusuma Putra, I. Gusti Ngurah Bagus, and Gusti Ayu Made Suartika. "Fenomena Media Periklanan terhadap Citra Kota Denpasar, Studi Kasus di Beberapa Persimpangan Jalan Utama Kota Denpasar." RUANG-SPACE, Jurnal Lingkungan Binaan (Space : Journal of the Built Environment) 5, no. 2 (2018): 135. http://dx.doi.org/10.24922/jrs.v5i2.42996.

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This study examines interferences brought by the placement of advertising elements on a public sphere. Since areas surrounding major road intersections are the most favored venues for advertisers and their advertisements, the study selects such areas exist across Denpasar City (Bali) as case studies. This research is designed to meet three goals. First is to pinpoint as to how intersections have been utilized as venues for advertising purposes. Second is to analyze various predicaments following the employment of a public spheres as a settings for advertisements. This analysis focuses on funct
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Perczak, Judyta Ewa. "Polish socialist advertising in 1945–1989: Status and sources of and outlooks for the research." Media Biznes Kultura, no. 2 (9) (2020): 131–48. http://dx.doi.org/10.4467/25442554.mbk.20.021.13185.

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The widespread conviction that commercial advertisements neither existed nor were actually needed in Poland under socialist rule is quite untrue. Admittedly, they were not identical to Western advertisements of the time or today’s advertising activities, but they fulfilled all advertising functions and were a tool regulating the market that was always poor, creating the socialist consumption model as well as educating people so as to make them implement the said model. The advertising activity in question followed capitalist models as far as possible, but it worked out its own forms, means of
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44

Perczak, Judyta Ewa. "Polish socialist advertising in 1945–1989: Status and sources of and outlooks for the research." Media Biznes Kultura, no. 2 (9) (2020): 131–48. http://dx.doi.org/10.4467/25442554.mbk.20.021.13185.

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The widespread conviction that commercial advertisements neither existed nor were actually needed in Poland under socialist rule is quite untrue. Admittedly, they were not identical to Western advertisements of the time or today’s advertising activities, but they fulfilled all advertising functions and were a tool regulating the market that was always poor, creating the socialist consumption model as well as educating people so as to make them implement the said model. The advertising activity in question followed capitalist models as far as possible, but it worked out its own forms, means of
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45

Sufieva, R. R. "Ways of Expressing the Thematic Focus in the Names of Newspapers and Magazines Advertising Leisure Activities." Uchenye Zapiski Kazanskogo Universiteta. Seriya Gumanitarnye Nauki 164, no. 5 (2022): 32–46. http://dx.doi.org/10.26907/2541-7738.2022.5.32-46.

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In this study, the names of newspapers and magazines with advertisements for leisure activities were considered: a total of 197 gemeronyms were analyzed by identifying their key words and meanings to reveal the thematic focus, as well as to better understand how advertising periodicals are named and how sociocultural codes are transmitted through their names. The results obtained are interesting from a research perspective and may be useful to the publishers of advertising periodicals who seek to stimulate the appetite of potential consumers for goods and services because the reader’s choice o
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46

Ryzhko, О., T. Krainikova та E. Krainikov. "ШІ В РЕКЛАМНІЙ ІНДУСТРІЇ: КЕЙСИ ТА ТЕНДЕНЦЇІ". State and Regions. Series: Social Communications, № 1(57) (9 травня 2024): 120. http://dx.doi.org/10.32840/cpu2219-8741/2024.1(57).15.

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<p><strong><em>The purpose of the study</em></strong><em> is to systematize information on the impact of AI on the development of the advertising industry based on the analysis of advertising and marketing cases and trends in the use of AI in the industry.</em><em></em></p><p><strong><em>Research methodology.</em></strong><em> The study was conducted in November 2023 – early February 2024. At the 1st stage, the authors reviewed theoretical sources and conceptualized their own research based on the f
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47

Selemeneva, O. A. "Language Mixing in Creolized Glossy Magazine Advertisement Texts." Nauchnyi dialog, no. 3 (March 30, 2020): 168–84. http://dx.doi.org/10.24224/2227-1295-2020-3-168-184.

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The issue of enhancing the use of language code switching technique in modern creolized advertising texts is discussed in the article. The relevance of the chosen topic is due to the expansion of the areas of language interaction and the change in tactics for contacting the addressee of advertising due to the process of globalization, the popularization of the English language in the world, the emergence of new communication channels, the mobility of visual images, and the clip’s perception of information by the recipient. The actual material of the study was creolized advertising texts from s
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48

Kostynets, Iuliia, and Bogdan Kolesnyk. "SOCIAL NETWORKS AS TOOLS OF MARKETING COMMUNICATIONS IN THE DIGITAL ENVIRONMENT." Actual Problems of Economics 1, no. 223 (2020): 102–8. http://dx.doi.org/10.32752/1993-6788-2020-1-223-102-108.

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The article is devoted to the study of the use of social networks as a tool of marketing communications, in particular, the use of Facebook for marketing purposes. Trends in the development of advertising on the Internet, social networks, search engines and types of Internet advertising, marketing communications on the Internet and modern methods of marketing research are analyzed. In today's world, the issues of mass communication in the digital environment are becoming extremely important. This is a large system of specific communicative activities. In this regard, the systematization of inf
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Hoffmann, B. "THE ROLE OF ADVERTISING IN SHAPING CHILDREN'S PREFERENCES OF CONSUMPTION." Trakia Journal of Sciences 17, no. 2 (2019): 115–24. http://dx.doi.org/10.15547/tjs.2019.02.004.

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The society of "Western civilization" is a consumer society. A special role belongs here to the media, which have become an inseparable element in the life of a modern man. Their universality, as well as rapid development have caused that they deeply penetrated various areas of social life, becoming available not only for adults but also for children from their early age. The life of contemporary children is very strongly associated with the mass media, and the media have become an extremely important link in the process of socialization. The range and influence of the media are not only growi
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50

Evtugona, N. N. "Onomatopoeia as a polycode tool in the communicative space of advertising discourse." Current Issues in Philology and Pedagogical Linguistics, no. 1 (March 25, 2025): 98–107. https://doi.org/10.29025/2079-6021-2025-1-98-107.

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The article examines the use of onomatopoeic vocabulary in the texts of advertisement discourse based on the German language from the perspective of an integrated approach, which, in its turn, determines the relevance of the research. The method used involves considering sound as a polycode instrument (voiceover, noises, music, explication of onomatopes in the text), the functionality of this layer of vocabulary in the word-forming and graphic features of onomatopes in advertising products, as well as thematic groups of advertised products with onomatopoeic vocabulary in various advertising co
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