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Książki na temat „Advertising influence on consumers”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

O'Connor, Jason. Music as an advertising tool: An analysis of music influence on attitude conditioning. University College Dublin, 1996.

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2

Daly, Elizabeth. Establishing the influence of programme environment on television advertising effectiveness in Ireland. University College Dublin,Graduate School of Business, 1998.

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Othman, Akmal Aini. An investigation of word of mouth influences on attitude and intention: The case of cola drinks. University College Dublin, 1995.

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4

Eli, Avraham, ed. America in JeruSALEm: Globalization, national identity, and Israeli advertising. Lexington Books, 2009.

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5

Tennyson, Fionnuala. Financial advertising & consumers. Advertising Association, 1992.

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6

Mai, Fyfield, ed. Advertising bans: Consequences for consumers. Social Affairs Unit, 1991.

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7

Faw, Larissa. Tween spending and influence. Edited by EPM Communications Inc. EPM Communications, 2008.

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8

Faw, Larissa. Tween sensibility, spending and influence. EPM Communications, 2010.

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9

Brenner, Gabrielle A. Advertising, memory, and custom. École des hautes études commerciales, 1985.

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10

Goodwin, Sarah. Internet advertising: Is anyone listending to consumers?. LCP, 2002.

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11

Faw, Larissa. Teen spending and influence. EPM Communications, 2010.

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12

Kocina, Lonny. Reach & teach: Teaching consumers to buy. Mid-America Events & Expos, Inc., 2007.

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13

Rocha, Everardo P. Guimarães. Representações do consumo: Estudos sobre a narrativa publicitária. Editora PUC-Rio, 2006.

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14

Tarsi, Paolo. Paolo Tarsi: Bad consumers. Ventura edizioni, 2018.

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15

1944-, Olson Jerry C., Sentis Keith, Ted Bates Advertising, Marketing Science Institute, American Psychological Association. Division of Consumer Psychology., and Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Advertising, New York, N.Y.), eds. Advertising and consumer psychology. Praeger, 1986.

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16

Jarlbro, Gunilla. Ungdomar tolkar reklam. Konsumentverket, 1994.

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17

Wolfgang, Stroebe, ed. The psychology of advertising. Psychology Press, 2010.

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18

Tellis, Gerard J. Advertising exposure, loyalty, and brand purchase : a two-stage model of choice. Marketing Science Institute, 1987.

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19

Murphy, N. The influence of children in family purchasing decisions. University College Dublin, 1995.

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20

Thomas, Susan Gregory. Buy, buy baby: How consumer culture manipulates parents and harms young minds. Mariner Books, 2009.

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21

Sapena, Nathalie. L'enfant jackpot. Flammarion, 2005.

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22

Blisard, William Noel. Generic promotion of agricultural products: Balancing producers' and consumers' needs. U.S. Dept. of Agriculture, Economic Research Service, 1989.

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23

Blisard, William Noel. Generic promotion of agricultural products: Balancing producers' and consumers' needs. U.S. Dept. of Agriculture, Economic Research Service, 1989.

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24

Marconi, Joe. Shock marketing: Advertising, influence and family values. Bonus Books, 1997.

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25

Hofe, Klaus G. Werbewelten: Oder, Die mondialen Genüsse des Homo consumens. Creativ Collection Verlag, 1995.

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26

Printing, London College of, ed. Does advertising play a big role in consumers spending?. LCP, 2000.

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27

O'Mahony, Sheila. The impact of celebrity endorsements on consumers. University College Dublin, 1996.

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28

Suntaranond, Kanokwan. Global advertising: Factors influence advertising effectiveness and consumer communicationprocess. 1996.

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29

Hrnjadovic, Dejla. How Do Metaphors in Advertising Influence Consumer Response? GRIN Verlag GmbH, 2016.

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30

Ces marques qui nous gouvernent--: Comment se servent-elles de notre psychologie pour nous faire céder? Ellipses, 2010.

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31

Advertising Effect: How to Change Behaviour. Oxford University Press Australia & New Zealand, 2014.

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32

Tzavela, Sophia. The effectiveness of advertising to influence consumer behaviour: The case of the clothing industry. 1999.

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33

McLaren, Carrie, and Jason Torchinsky. Ad Nauseam: A Survivor's Guide to American Consumer Culture. Farrar, Straus & Giroux, 2009.

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34

Hill, Jennifer. How Consumer Culture Controls Our Kids. ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798400666575.

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This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children—from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of

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35

(Translator), W. V. Os, and Wendy Van Os (Translator), eds. Brands & Advertising: How advertising effectiveness influences brand equity. NTC Publications, 1999.

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36

Influence of Advertising's Affective Qualities on Consumer Response. Creative Media Partners, LLC, 2022.

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37

Influence of Advertising's Affective Qualities on Consumer Response. Creative Media Partners, LLC, 2022.

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38

North, Adrian C., and David J. Hargreaves. Music and consumer behaviour. Edited by Susan Hallam, Ian Cross, and Michael Thaut. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199298457.013.0045.

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This article begins with a brief overview of two particular effects of music that have received a considerable amount of attention: the effect of music on the speed with which customers behave, and the impact of music on time perception. It then illustrates the many other commercially relevant processes that can be influenced by music. Music can have a wide range of positive commercial benefits. It can influence the places that customers go to, customers' ability to achieve a desired level of arousal, the atmosphere of commercial premises, the amount which customers are prepared to spend, the

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39

Silk, Alvin J., and Terry G. Vavra. The Influence of Advertising's Affective Qualities on Consumer Response. Franklin Classics Trade Press, 2018.

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40

Silk, Alvin J., and Terry G. Vavra. The Influence of Advertising's Affective Qualities on Consumer Response. Franklin Classics, 2018.

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41

Contois, Emily, and Anastasia Day. The History of Food and Public Health. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190626686.003.0001.

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Economic, political, and social changes prompted the evolution of our current food system. Studying the historical context of these changes helps us to better understand and devise nutrition policy and programs today. This chapter begins with the roots of the modern U.S. food system at the dawn of the 20th century, isolating four key aspects that have shaped nutrition and public health: food production, processing, and consumption, along with state nutritional policy. To begin, government subsidies, in tandem with shifts in farming demographics and business models, have significantly determine

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42

Gifford, Clive. Advertising (Influence and Persuasion). Heinemann Library, 2005.

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43

Coombs, Danielle Sarver. Advertising in America. Bloomsbury Publishing Inc, 2024. http://dx.doi.org/10.5040/9798216170778.

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This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digitalalgorithms.Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate s

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44

Mitsuya, Echigoya. Breaking through consumers' indifference to advertising. 1992.

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45

Fraß, Alexander. Achieving Brand Loyalty in China Through after-Sales Services: With a Particular Focus on the Influences of Cultural Determinants. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2016.

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46

Fraß, Alexander. Achieving Brand Loyalty in China Through after-Sales Services: With a Particular Focus on the Influences of Cultural Determinants. Springer Fachmedien Wiesbaden GmbH, 2016.

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47

Advertising & Marketing (Influence and Persuasion). Heinemann Library, 2005.

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48

author, Stroebe Wolfgang, ed. The psychology of advertising. Psychology Press, 2016.

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49

Secrets of Advertising to Gen y Consumers. Self-Counsel Press, Incorporated, 2013.

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Secrets of Advertising to Gen y Consumers. Self-Counsel Press, Incorporated, 2013.

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