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Artykuły w czasopismach na temat „Advertising restrictions”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 25 kwietnia 2022

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1

Mirza, Maryam. "Advertising Restrictions and Market Concentration in the Cigarette Industry: A Cross-Country Analysis." International Journal of Environmental Research and Public Health 16, no. 18 (September 12, 2019): 3364. http://dx.doi.org/10.3390/ijerph16183364.

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There has been a large increase in the adoption of tobacco advertising restrictions worldwide over the last two decades. Much of the literature studies their direct effect on cigarette demand. This paper investigates the indirect effect of advertising restrictions by evaluating the effect of the policies on the degree of concentration in the tobacco market. By using the variation between countries in timing of adoption of advertising restrictions, I estimate difference-in-difference models to examine the effect of an advertising ban on market-concentration, as measured by HHI. I find that adve

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Tremblay, Victor J., and Kumiko Okuyama. "ADVERTISING RESTRICTIONS, COMPETITION, AND ALCOHOL CONSUMPTION." Contemporary Economic Policy 19, no. 3 (July 2001): 313–21. http://dx.doi.org/10.1093/cep/19.3.313.

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Sviták, Jan, Jan Tichem, and Stefan Haasbeek. "Price effects of search advertising restrictions." International Journal of Industrial Organization 77 (June 2021): 102736. http://dx.doi.org/10.1016/j.ijindorg.2021.102736.

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Petty, Ross D., Sandra E. McKay, Mary Jane Dundas, and John W. Yeargain. "The FDA's Proposed Rules Regulating Tobacco and Underage Smoking and the Commercial Speech Doctrine." Journal of Public Policy & Marketing 15, no. 2 (September 1996): 296–303. http://dx.doi.org/10.1177/074391569601500210.

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The authors examine the FDA's proposed regulations restricting the advertising of tobacco products in an attempt to determine if the four-prong test in Central Hudson and Electric Corporation v. Public Service Commission (1980) is met. On the basis of previous court decisions regarding commercial speech, the authors suggest that the proposed advertising restrictions should withstand constitutional challenge. Implications for marketing professionals are discussed.

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van den Bergen, Kimberley. "Advertising Restrictions versus the Freedom to Provide Services." Legal Issues of Economic Integration 41, Issue 3 (August 1, 2014): 305–14. http://dx.doi.org/10.54648/leie2014018.

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In order to protect consumers from excessive television advertising and to create a level playing field for all broadcasters within the European Union (EU), the Audiovisual Media Services Directives sets rules regarding television advertising. Stricter national rules on television advertising are permitted provided they are in compliance with Union Law. Italy used national regulation to impose different maximum transmission times for advertising on pay-TV broadcasters and free-to-air broadcasters. This case-note on SKY-Italia discusses whether the different maximum transmission times for telev

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Duffy, Martyn. "Econometric Studies of Advertising, Advertising Restrictions and Cigarette Demand: A Survey." International Journal of Advertising 15, no. 1 (January 1996): 1–23. http://dx.doi.org/10.1080/02650487.1996.11104630.

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Lauber, Kathrin, Daniel Hunt, Anna B. Gilmore, and Harry Rutter. "Corporate political activity in the context of unhealthy food advertising restrictions across Transport for London: A qualitative case study." PLOS Medicine 18, no. 9 (September 2, 2021): e1003695. http://dx.doi.org/10.1371/journal.pmed.1003695.

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Background Diets with high proportions of foods high in fat, sugar, and/or salt (HFSS) contribute to malnutrition and rising rates of childhood obesity, with effects throughout the life course. Given compelling evidence on the detrimental impact HFSS advertising has on children’s diets, the World Health Organization unequivocally supports the adoption of restrictions on HFSS marketing and advertising. In February 2019, the Greater London Authority introduced novel restrictions on HFSS advertising across Transport for London (TfL), one of the most valuable out-of-home advertising estates. In th

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8

Zinn, C. "Australian ministers threaten restrictions on junk food advertising." BMJ 327, no. 7410 (August 9, 2003): 380—d—0. http://dx.doi.org/10.1136/bmj.327.7410.380-d.

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Mullins, Peter R. "The effects of advertising restrictions on tobacco consumption." Addiction 87, no. 11 (November 1992): 1599–600. http://dx.doi.org/10.1111/j.1360-0443.1992.tb02668.x.

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Norton, Seth W. "Advertising Restrictions and the Size Distribution of Firms." International Journal of Advertising 5, no. 1 (January 1986): 59–72. http://dx.doi.org/10.1080/02650487.1986.11106953.

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Eagle, Lynne, and Anne de Bruin. "Advertising Restrictions: Protection of the Young and Vulnerable?" International Journal of Advertising and Marketing to Children 2, no. 4 (January 2001): 259–71. http://dx.doi.org/10.1108/eb027658.

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Glantz, Stanton A. "Understanding how unhealthy food companies influence advertising restrictions." PLOS Medicine 18, no. 9 (September 2, 2021): e1003742. http://dx.doi.org/10.1371/journal.pmed.1003742.

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Roth, M. Garrett. "Selling yourself: a preliminary analysis of political candidates as marketers and entrepreneurs." Journal of Entrepreneurship and Public Policy 7, no. 3 (September 3, 2018): 269–78. http://dx.doi.org/10.1108/jepp-d-18-00028.

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Purpose The purpose of this paper is to view political candidates as products in a market competing over quality via advertising. Consequently, the Austrian argument against restrictions on product advertising can be applied to political markets as well. The foremost conclusion is a disproportionately negative effect of campaign finance restrictions on lesser-known incumbents and third-party candidates. A counterargument is also presented that campaign finance restrictions may solve a prisoner’s dilemma. Design/methodology/approach The author provides an initial test of these hypotheses with d

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Tatlow-Golden, Mimi, and Daniel Parker. "The Devil Is in the Detail: Challenging the UK Government’s 2019 Impact Assessment of the Extent of Online Marketing of Unhealthy Foods to Children." International Journal of Environmental Research and Public Health 17, no. 19 (October 2, 2020): 7231. http://dx.doi.org/10.3390/ijerph17197231.

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Background: How much unhealthy marketing do children see on digital devices? Marketing of unhealthy food and beverages has long been identified as a factor in children’s preferences, purchase requests and consumption. Rising global obesity mandates States to craft environments that protect children and young people’s health, as recommended by the World Health Organization, among others. However, assessing the impact of marketing restrictions is particularly challenging: the complexity of digital advertising markets means that measurement challenges are profound. In 2019, the UK Department of H

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15

Hite, Robert E., and Cynthia Fraser. "Meta-Analyses of Attitudes toward Advertising by Professionals." Journal of Marketing 52, no. 3 (July 1988): 95–103. http://dx.doi.org/10.1177/002224298805200309.

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Two meta-analyses of attitudes toward advertising by professionals are presented, which allow formulation of generalizations from 10 years’ research spanning the time since the relaxation of professional advertising restrictions first was discussed and subsequently implemented. Results suggest that differences in attitudes across professions may be attributable to the importance, heterogeneity, and assess-ability of quality levels; that exposure to professional advertising produces attitude changes in favor of increased advertising by professionals; and that consumers are more favorably dispos

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Sacks, Gary, and Evelyn Suk Yi Looi. "The Advertising Policies of Major Social Media Platforms Overlook the Imperative to Restrict the Exposure of Children and Adolescents to the Promotion of Unhealthy Foods and Beverages." International Journal of Environmental Research and Public Health 17, no. 11 (June 11, 2020): 4172. http://dx.doi.org/10.3390/ijerph17114172.

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There have been global calls to action to protect children (aged <18) from exposure to the marketing of unhealthy foods and beverages (‘unhealthy foods’). In this context, the rising popularity of social media, particularly amongst adolescents, represents an important focus area. This study aimed to examine the advertising policies of major global social media platforms related to the advertising of unhealthy foods, and to identify opportunities for social media platforms to take action. We conducted a desk-based review of the advertising policies of the 16 largest social media platforms gl

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17

Holmes, Louisa M., Lauren Kass Lempert, and Pamela M. Ling. "Flavored Tobacco Sales Restrictions Reduce Tobacco Product Availability and Retailer Advertising." International Journal of Environmental Research and Public Health 19, no. 6 (March 15, 2022): 3455. http://dx.doi.org/10.3390/ijerph19063455.

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Objective: This study examined differences in the availability and advertising of flavored tobacco products before and after flavored tobacco sales restrictions were enacted in Alameda and San Francisco Counties in California. Main outcome measures: Data were collected from a sample of tobacco retailers in Alameda and San Francisco Counties at two time points: 2015, before flavored tobacco policies were enacted, and in 2019–2020, after some cities had enacted policies. Retailers were separated by city into Category 1 (n = 442)—retailers in cities that enacted a flavored tobacco policy between

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18

Sass, Tim R., and David S. Saurman. "Advertising Restrictions and Concentration: The Case of Malt Beverages." Review of Economics and Statistics 77, no. 1 (February 1995): 66. http://dx.doi.org/10.2307/2109993.

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Ahn, Hongmin, and Juan Mundel. "Luxury brand advertising in Argentina: Changes following import restrictions." Journal of Marketing Communications 24, no. 3 (September 15, 2015): 291–303. http://dx.doi.org/10.1080/13527266.2015.1079548.

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Kerkhof, Anna, and Johannes Münster. "Quantity restrictions on advertising, commercial media bias, and welfare." Journal of Public Economics 131 (November 2015): 124–41. http://dx.doi.org/10.1016/j.jpubeco.2015.09.004.

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Gallet, Craig A., and Antonio R. Andrés. "International evidence on the determinants of alcohol advertising restrictions." Applied Economics Letters 18, no. 14 (September 2011): 1359–62. http://dx.doi.org/10.1080/13504851.2010.537621.

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Ross, Craig S., Avalon de Bruijn, and David Jernigan. "Do time restrictions on alcohol advertising reduce youth exposure?" Journal of Public Affairs 13, no. 1 (October 30, 2012): 123–29. http://dx.doi.org/10.1002/pa.1452.

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Ikiua, Monleigh, and Vili Nosa. "Alcohol Advertising in Pacific Islands Countries and Territories: A Scoping Review." Pacific Health Dialog 21, no. 8 (December 30, 2021): 625–28. http://dx.doi.org/10.26635/phd.2021.146.

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Introduction: Alcohol has become embedded into the cultural, economic, and social fabric of Pacific Island Countries and Territories (PICT); however, it continues to be a neglected health issue for many PICT. This scoping literature review explores current alcohol advertising policies in each PICT. Methods: This review utilises the 'Preferred Reporting Items for Systematic Review and Meta-Analyses for Scoping reviews' to identify literature on alcohol advertising policies. Twenty-five sources, ranging from 1963 to 2020, form the final data synthesis. Findings: The results of this r

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Holden, Alexander C. L. "Testimonials within health advertising in Australia: an analysis of current policy." Australian Health Review 43, no. 6 (2019): 712. http://dx.doi.org/10.1071/ah18103.

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The advertising of regulated health services to consumers is strictly regulated in Australia. The advertising prohibitions within the National Law that ban the use of testimonials relating to services provided by health practitioners have caused controversy, garnering mixed reactions from the health professions, health consumers and other stakeholders. Advertising that misleads health consumers may promote unnecessary and inappropriate engagement in health services and may therefore negatively affect consumers’ ability to exercise autonomous decisions relating to their care. This article consi

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Colangelo, Giuseppe. "Competing Through Keyword Advertising." Journal of Competition Law & Economics 16, no. 3 (May 11, 2020): 306–48. http://dx.doi.org/10.1093/joclec/nhaa011.

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ABSTRACT The impressive growth of online shopping has had a significant impact on firms’ strategies and customer behavior, bringing to the fore new forms of trademark exploitation that may affect competition. A prominent role is played by keyword advertising services provided by internet search engines. Keyword advertising systems have been the subject of several litigations with regard to the legality of the use of keywords which correspond to trademarks, since trademark holders complain that the essential functions of trademarks might be detrimentally affected. However, given the importance

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Rudge, Chris, Narcyz Ghinea, Megan Munsie, and Cameron Stewart. "Regulating autologous stem cell interventions in Australia: updated review of the direct-to-consumer advertising restrictions." Australian Health Review 45, no. 4 (2021): 507. http://dx.doi.org/10.1071/ah20217.

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ObjectiveThis paper provides an update and overview of the law governing direct-to-consumer (DTC) advertising of autologous stem cell interventions (ASCIs) in Australia. It follows significant changes to the advertising regulations made in 2018. MethodsThe paper reviews the three primary sources or ‘centres’ of law regulating ASCIs in Australia, together with the relevant guidance documents that supplement these sources. It provides analysis of how the post-2018 advertising regulations, contained in the Therapeutic Goods Act 1989 (Cwlth), apply to all ‘biologicals’, including ASCIs. It demonst

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Wang, Yanwen, Michael Lewis, and Vishal Singh. "Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands." Journal of Marketing 85, no. 3 (April 14, 2021): 150–67. http://dx.doi.org/10.1177/0022242921994566.

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The prevalence of strong brands such as Coca-Cola, McDonald’s, Budweiser, and Marlboro in “vice” categories has important implications for regulators and consumers. While researchers in multiple disciplines have studied the effectiveness of antitobacco countermarketing strategies, little attention has been given to how brand strength may moderate the efficacy of tactics such as excise taxes, usage restrictions, and educational advertising campaigns. In this research, the authors use a multiple discrete-continuous model to study the impact of antismoking techniques on smokers’ choices of brands

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Cowburn, Gill, and Anna Boxer. "Magazines for children and young people and the links to Internet food marketing: a review of the extent and type of food advertising." Public Health Nutrition 10, no. 10 (October 2007): 1024–31. http://dx.doi.org/10.1017/s1368980007666658.

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AbstractObjectiveTo examine the nature of the link between food advertising in UK magazines aimed at children and young people and Internet food marketing, to establish whether consideration should be given to tightening existing controls.DesignA review and descriptive analysis of food advertising found in a sample of the top five magazine titles aimed at a range of ages of children and young people between November 2004 and August 2005 and of the Internet food marketing sites to which readers were directed.ResultsFood advertising appeared as ‘cover-mount’ free gifts and as part of the main bo

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Hackbarth, Diana P., and Daniel Schnopp-Wyatt. "Tobacco Advertising Restrictions as Primary Prevention for Childhood Nicotine Addiction." Journal of Addictions Nursing 9, no. 3 (1997): 112–17. http://dx.doi.org/10.3109/10884609709022249.

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Shao, Alan T. "Restrictions on Advertising Items That May Not Be Considered "Decent":." Journal of Euromarketing 2, no. 3 (April 6, 1993): 23–43. http://dx.doi.org/10.1300/j037v02n03_03.

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Laugesen, Murray, and Chris Meads. "The effects of advertising restrictions on tobacco consumption. A reply." Addiction 87, no. 11 (November 1992): 1600–1601. http://dx.doi.org/10.1111/j.1360-0443.1992.tb02669.x.

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Clark, C. Robert. "Advertising Restrictions and Competition in the Children’s Breakfast Cereal Industry." Journal of Law and Economics 50, no. 4 (November 2007): 757–80. http://dx.doi.org/10.1086/519820.

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Whalen, Rosa, Joanne Harrold, Simon Child, Jason Halford, and Emma Boyland. "Children’s exposure to food advertising: the impact of statutory restrictions." Health Promotion International 34, no. 2 (October 30, 2017): 227–35. http://dx.doi.org/10.1093/heapro/dax044.

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Kunkel, Dale. "Inching Forward on Tobacco Advertising Restrictions to Prevent Youth Smoking." Archives of Pediatrics & Adolescent Medicine 161, no. 5 (May 1, 2007): 515. http://dx.doi.org/10.1001/archpedi.161.5.515.

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Shao, Alan T., and John S. Hill. "Global Television Advertising Restrictions: The Case of Socially Sensitive Products." International Journal of Advertising 13, no. 4 (January 1994): 347–66. http://dx.doi.org/10.1080/02650487.1994.11104589.

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Hoek, Janet. "Effects of tobacco advertising restrictions: weak responses to strong measures?" International Journal of Advertising 18, no. 1 (January 1999): 23–39. http://dx.doi.org/10.1080/02650487.1999.11104742.

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Phillips, Ryan J. "Trailer Park Boys and the Promotional Cultures of Cannabis in Canada: Audiences, Influencers, and Imminent Commodities." Journal of Canadian Studies 55, no. 2 (July 1, 2021): 419–35. http://dx.doi.org/10.3138/jcs-2020-0019.

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While Canada, like most other nation states, has adopted various aspects of neoliberalism, the recent Cannabis Act presents ideological tensions and practical concerns given its advertising and promotional restrictions. Given the rise of neoliberalism within the dominant social, economic, and cultural system of consumer capitalism, it seems contradictory for the Canadian state to develop legislation that creates (or at least, legalizes) a new market wherein advertising and promotions (i.e., the driving forces of consumer capitalism) are effectively made absent. This article identifies and inte

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Boshoff, C. "Advertising of legal services: Perceptions of attorneys." South African Journal of Business Management 21, no. 1/2 (March 31, 1990): 10–16. http://dx.doi.org/10.4102/sajbm.v21i1.910.

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Professional practitioners are increasingly questioning the status quo with regard to restrictions on the advertising of professional services. It occurs against the background of developments such as deregulation and increased competition from non-professionals. Professional associations are largely uncertain how to address the issue. This study is an attempt to contribute towards the debate concerning advertising in the legal profession. It reports on a survey among 1 000 practising attorneys. The study found that attorneys are generally in favour of advertising their services, but believe t

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Farley, Shannon M., Julia Sisti, John Jasek, and Kevin R. J. Schroth. "Flavored Tobacco Sales Prohibition (2009) and Noncigarette Tobacco Products in Retail Stores (2017), New York City." American Journal of Public Health 110, no. 5 (May 2020): 725–30. http://dx.doi.org/10.2105/ajph.2019.305561.

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Objectives. To assess explicit- (products clearly labeled flavored) and emergent concept- (products implying flavoring but not clearly labeled) flavored tobacco product availability following New York City’s flavor restriction. Methods. We examined explicit- and concept-flavored tobacco product availability, with 2017 New York City Retailer Advertising of Tobacco Survey data (n = 1557 retailers). We assessed associations between block group–level demographic characteristics and product availability by using logistic regression. Results. Most retailers sold explicit-flavored (70.9%) or concept-

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Thomas, Amos Owen. "Transborder Television: The Response of Advertisers in Asia." Media International Australia 86, no. 1 (February 1998): 38–53. http://dx.doi.org/10.1177/1329878x9808600106.

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With the advent of the transnational medium of satellite television in Asia, the long-debated issue of globalising advertising is being revisited in the region. The pioneer broadcaster StarTV sought to convince international marketers and their advertising agencies of its uniqueness as a Pan-Asian medium. However, in its early years, there was little response from either Asian consumers or advertisers. This paper explores the views of advertising agencies, domestic broadcasters, market researchers and media regulators about transnational satellite television in the two key markets of Indonesia

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Hörnle, Julia, and Malgorzata A. Carran. "A sieve that does hold a little water – gambling advertising and protection of the vulnerable in the UK." Legal Studies 38, no. 4 (July 23, 2018): 529–48. http://dx.doi.org/10.1017/lst.2018.5.

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AbstractThe internet, social media and online profiling have fundamentally changed advertising, and the regulation of gambling advertising has not yet managed to address the challenges and opportunities arising from this technological shift. Furthermore, the regulation of gambling does not take into account sufficiently the needs of children and vulnerable persons. We review the empirical research on the impact of gambling advertising and show how regulatory standards firmly adhere to the transmission theory of communication that prioritises the communicative intent of the advertiser over how

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Demchenko, Ivan, and Anzhela Berzina. "Medicines Advertising: Legal Practice." Law Review of Kyiv University of Law, no. 2 (August 10, 2020): 233–38. http://dx.doi.org/10.36695/2219-5521.2.2020.41.

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The article explores legal practice in the field of advertising medicines. Medicines advertising is recognized as one of the mosteffective mechanisms of medicines promotion. Factors affecting the spread of medicines advertising: the public’s attitude to advertisingas a reliable source of information about medicines, distrust of doctors and the healthcare system, and, as a consequence, the prevalenceof self-medication practices. In order to protect the interests of consumers and protect economic competition (often second prevailing),the state ensures compliance with the requirements of the legi

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Ruão, Teresa, and Margarida Kunsch. "Organisational and Strategic Communication: Editorial Introduction." Comunicação e Sociedade 26 (December 28, 2014): 14–20. http://dx.doi.org/10.17231/comsoc.26(2014).2022.

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The study of communication in organisations – in a broad sense, and without source scientific field restrictions (which included traditional research into Organisational Communication, Public Relations, Institutional Communication, Internal Communication, Advertising, Promotion or Corporate Communication, among others)...

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Marotta, Veronica, Yue Wu, Kaifu Zhang, and Alessandro Acquisti. "The Welfare Impact of Targeted Advertising Technologies." Information Systems Research 33, no. 1 (March 2022): 131–51. http://dx.doi.org/10.1287/isre.2021.1024.

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We analyze the welfare implications of consumer data sharing, and restrictions to that sharing, in the context of online targeted advertising. Targeting technologies offer firms the ability to reach desired audiences through intermediary platforms. The platforms run auctions in real time to display ads on internet sites, leveraging consumers’ personal information collected online to personalize the ads. The online advertising industry posits that targeted advertising benefits advertising firms (that is, merchants who want to target ads to the desired consumers), consumers who see ads for prefe

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Romeiro, Alexandre Anderson, and Thomaz Wood Jr. "Bounded creativity: understanding the restrictions on creative work in advertising agencies." BAR - Brazilian Administration Review 12, no. 1 (March 2015): 1–21. http://dx.doi.org/10.1590/1807-7692bar2015140007.

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Minter, Daniel J., Raul Mejia, Ignacio Salas, James Thrasher, and Eliseo J. Pérez-Stable. "Tobacco point-of-sale advertising in downtown Buenos Aires, Argentina and compliance with the new tobacco advertising restrictions." Tobacco Control 26, no. 2 (March 30, 2016): 239–40. http://dx.doi.org/10.1136/tobaccocontrol-2015-052870.

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Peráček, T., B. Mucha, P. Brestovanská, and Ľ. Strážovská. "Legal regulation of drug advertising and its restrictions in the conditions of the Slovak Republic." European Pharmaceutical Journal 66, no. 1 (June 1, 2019): 4–10. http://dx.doi.org/10.2478/afpuc-2019-0001.

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Abstract The question of drug availability is a key requirement for each country. Their deficiency can cause fatal consequences for the health of the population. For this reason, the production and distribution of medicines represents the economic potential of the state, which is also protected and regulated in the Slovak Republic. Drug distribution is also part of every market economy as it is the primary form of business-to-customer (B2C) offering. At first glance, the promotion of drugs might seem to be just marketing. But this area is under the scrutiny of the Slovak legislations. From the

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Craig, Lorraine V., Itsuro Yoshimi, Geoffrey T. Fong, Gang Meng, Mi Yan, Yumiko Mochizuki, Takahiro Tabuchi, et al. "Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey." International Journal of Environmental Research and Public Health 17, no. 22 (November 13, 2020): 8418. http://dx.doi.org/10.3390/ijerph17228418.

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Japan is one of the world’s largest cigarette markets and the top heated tobacco product (HTP) market. No forms of tobacco advertising, promotion, and sponsorship (TAPS) are banned under national law, although the industry has some voluntary TAPS restrictions. This study examines Japanese tobacco users’ self-reported exposure to cigarette and HTP marketing through eight channels, as well as their support for TAPS bans. Data are from the 2018 ITC Japan Survey, a cohort survey of adult exclusive cigarette smokers (n = 3288), exclusive HTP users (n = 164), HTP-cigarette dual users (n = 549), and

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Vaksman, R. V. "Some issues of legal regulation of political advertising." Theory and practice of jurisprudence 2, no. 20 (December 14, 2021): 9. http://dx.doi.org/10.21564/2225-6555.2021.2.239908.

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For the first time in Ukraine, the definition of «political advertising» is reflected in the Law of Ukraine «On Elections of People’s Deputies», so far only on the basis of the definition of «advertising» in the Law of Ukraine «On Advertising» it was possible to qualify political advertising as any information about political actors, political parties, designed to raise awareness of their activities. The mechanism of legal regulation of political advertising involves the development and adoption of national laws and regulations governing public relations arising in the process of production, p

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Razavi, Ahmed, J. Adams, and Martin White. "What arguments and from whom are most influential in shaping public health policy: thematic content analysis of responses to a public consultation on the regulation of television food advertising to children in the UK." BMJ Open 9, no. 8 (July 2019): e028221. http://dx.doi.org/10.1136/bmjopen-2018-028221.

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ObjectivesWe explore one aspect of the decision making process—public consultation on policy proposals by a national regulatory body—aiming to understand how public health policy development is influenced by different stakeholders.DesignWe used thematic content analysis to explore responses to a national consultation on the regulation of television advertising of foods high in fat, salt and sugar aimed at children.SettingUK.Results139 responses from key stakeholder groups were analysed to determine how they influenced the regulator’s initial proposals for advertising restrictions. The regulato

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