Rozprawy doktorskie: „Aida”

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Themis, Revista. "Entrevista a Aida Kemelmajer". THĒMIS-Revista de Derecho, 2014. http://repositorio.pucp.edu.pe/index/handle/123456789/108392.

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Saip, Aida [Verfasser]. "Lärmschutz durch Lärmaktionsplanung / Aida Saip". Baden-Baden : Nomos Verlagsgesellschaft mbH & Co. KG, 2019. http://d-nb.info/1193804086/34.

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Nickolaenko, A. V., i D. O. Marchenko. "Affective intelligent driving agent (AIDA)". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/31087.

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It’s impossible to imagine modern world without using motor cars. AIDA aims to change the way we interact with our car. MIT(Massachusetts Institute of Technology) researchers and designers are developing the Affective Intelligent Driving Agent (AIDA) - a new in-car personal robot that brings a revolution to life of all motor-cars’ users. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/31087

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Asady, Aida [Verfasser]. "Epidemiologische Aspekte der cholinergischen Urtikaria / Aida Asady". Berlin : Medizinische Fakultät Charité - Universitätsmedizin Berlin, 2018. http://d-nb.info/1176640410/34.

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Silva, Ana Cristina Alves. "Relatório de estágio na AIDA: países da CPLP". Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/22646.

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Mestrado em Línguas, Literaturas e Culturas
O presente relatório tem como o objetivo dar a conhecer algum do potencial cultural e económico dos países que fazem parte da CPLP. Pretende-se assim, demonstrar as diferentes características culturais e as suas repercussões a nível económico e estratégico. Este relatório descreve também o ambiente de estágio e as tarefas que o tornaram bastante enriquecedor como experiência inicial no mundo profissional.
The present report aims to reveal some of the cultural and economical potencial of the CPLP countries. It is intended to show the cultural characteristics and their economical and strategic impact. This report also portrays the internship atmosphere and the tasks that enrich it as an early professional experience.

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Kitson, John Richard. "Verdi and the evolution of the Aida libretto". Thesis, University of British Columbia, 1985. http://hdl.handle.net/2429/27121.

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Study of the documentation pertaining to the evolution of Verdi's operas from Ernani (1844) to Falstaff (1893) reveals that, in many cases, the composer was pre-eminently the creator of large parts of the texts. Verdi worked very closely with his poets and other advisors preparing and reviewing synopses and groundplans, writing scenarios and draft prose librettos, before the versification of the final text was undertaken. Draft libretto materials and the correspondence between Verdi and his librettists are in various states of preservation. With the exception of Aida, however, not a single opera is represented by a complete array of preparatory libretto materials and correspondence that represents each step in the construction of a versified libretto. A complete collection of the autograph libretto documents for Aida (1870-71) exists in Verdi's villa at Sant'Agata. The collection contains a French-language scenario by Auguste Mariette; modifications made to the scenario by Camille Du Locle and Verdi; a prose libretto for the complete opera written by Verdi; and the drafts and revisions of the versified libretto written by Antonio Ghislanzoni under Verdi's supervision. For a considerable time these autograph mss. were not available for study. In 1979, the American Institute for Verdi Studies in New York received permission to film the collection for its archive. Study and comparison of these texts has made it possible to explore fully the extent of Verdi's involvement in the creation of the Aida libretto and, ultimately, to recognize him as principal librettist for this opera. This dissertation contains eight chapters and seven appendices. Chapter I explores the extent of Verdi's participation in the writing of the librettos for his operas (except Aida). Chapter II studies the musicological literature dealing with Verdi as librettist. The peculiar history of the scholarly (and unscholarly) literature about the Aida libretto is reconstructed in Chapter III. Chapter IV recounts the genesis of the Aida project in the light of Verdi's correspondence. Chapter V comprises a comparison of Mariette's scenario and the modifications made to it by Verdi and Du Locle. Verdi's prose libretto, which is based on the Mariette scenario and the modifications as well as new material written by Verdi himself, is studied in Chapter VI. Of particular interest is the fact that in his prose libretto Verdi created a musical masterplan for the entire opera: throughout the new text, the composer imposed his musical requirements by prescribing the layout of the recitative and lyrical sections when such treatment was not easily discernable in the prose dialogue. Chapter VII explains the lack of order in the manuscript containing Ghislanzoni's first draft and revisions of the versified Aida libretto. In the final chapter, the Ghislanzoni manuscript is studied in the light of Verdi's extensive role in the versification process. Four pertinent facts are made clear: Verdi provided Ghislanzoni with the complete prose libretto, which served as the basis of the versification; Verdi continued to create new prose models for scenes he perceived to be perplexed by serious faults once he had studied Ghislanzoni's poetry or had attempted to set it to music; the composer insisted that the poet retain all items of dialogue and stage directions given in Verdi's model libretto; by a continuous interchange of letters with Ghislanzoni, Verdi exposed a whole series of interrelated problems in Ghislanzoni's drafts, and proposed possible solutions for each. Clearly, Verdi was principal librettist of this opera. The seven appendices contain texts from the autograph manuscripts given in microfilm 56 in the Archive, American Institute for Verdi Studies, New York, translations of Italian-language librettos contained therein, and an overview of Italian prosody.
Arts, Faculty of
Music, School of
Graduate

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Cousin, Loic. "Trajectomètrie dans le cadre du projet européen AIDA". Thesis, Strasbourg, 2015. http://www.theses.fr/2015STRAE044/document.

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Ce travail se place dans le contexte du détecteur de vertex (VXD) composé de capteurs CMOS pour l'ILC, et dans celui du télescope en faisceau du projet européen AIDA. La thèse inclut les tests en faisceau des éléments du télescope AIDA : les super-plans SALAT et les échelles double faces PLUME. Elle questionne la valeur ajoutée en terme d'alignement, des couches double faces de capteurs CMOS pour le VXD de l'ILD. Une nouvelle méthode d'alignement autonome de chacune des 3 double couches du VXD grâce aux mini-vecteurs construits sur chaque zone de recouvrement inter-échelle est proposée et a été testée avec des particules de haute impulsion. Cependant, seules les particules du bruit de fond faisceau, de plus basses impulsions, permettent l'obtention d'une statistique suffisante pour cet alignement. Ce bruit de fond a alors été étudié et une estimation des taux d'occupation des capteurs du VXD a conduit à une ré-estimation des vitesses de lecture des capteurs de chaque couche du VXD
This work was conducted in the context of a vertex detector (VXD) composed of CMOS sensors for ILD and in the context of the beam telescope of the european project AIDA. The provides the results of beam tests for the new telescope components : the SALAT super-planes and the PLUME double sided ladders. The thesis adresses the added value in terms of alignment, of double sided layers of CMOS sensors for the VXD of ILD. A new standalone alignment method of each of the three double sided layers of VXD with the mini-vectors built on each overlapping zone between the consecutive ladders is analysed. Such alignment was validated with high momentum particles. However, only the beam background particles, with lower momentum, can provide the minimum statistic for this kind of alignment. Thus, the beam background noise was studied and the occupancy rate of the VXD sensors was studied. This led to a reassessment of the readout speed for the sensors of each layer of the VXD

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Mangold, Alexander. "Untersuchungen zur Mikrophysik von Eiswolken : Simulationsexperimente in der Aerosolkammer AIDA /". Jülich : Forschungszentrum Jülich in der Helmholz-Gemeinschaft, 2004. http://deposit.ddb.de/cgi-bin/dokserv?idn=974095230.

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Lehmann, Eldon David. "Development, evaluation, and usage of 'AIDA' - an interactive educational diabetes simulator". Thesis, Imperial College London, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.414824.

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Kühn, Aida [Verfasser], i Klaus [Akademischer Betreuer] Friese. "Sentinel-Lymphknotenbiopsie nach neoadjuvanter Chemotherapie beim Mammakarzinom / Aida Kühn. Betreuer: Klaus Friese". München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2012. http://d-nb.info/1023660695/34.

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Harinen, Armi. "Ritorna vincitor! : Interpretation of an aria in the opera Aida by Verdi". Thesis, Kungl. Musikhögskolan, Institutionen för klassisk musik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kmh:diva-1838.

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This examination essay is a study of the aria Ritorna vincitor! from the opera Aida by composer Giuseppe Verdi. The aim of this study is to address the vocal and interpretational questions that may arise while learning the aria. My work with this essay has included searching for information about Verdi, the opera Aida and the cultural, political and musical climate wherein the opera was born. I have also watched the opera and listened to several versions of the aria. I concentrated especially on the interpretations of Mirella Freni, Leontyne Price and Maria Callas. I also created a musical analysis of the aria. Throughout the process of writing this essay I have kept in my mind my own perspective as a singer. I have formed my study from the information I find useful in the process of approaching a new piece of music. The process of writing this essay has provided me with a lot of insight into the musical ideals and ideas behind Verdi’s work. Writing this essay made me aware of the dilemma of fulfilling the vocal expectations of the tradition and at the same time interpreting the drama convincingly. I have found a lot of useful material for a singer’s artistic development and all that I have learned will certainly come into use in my future vocal studies.

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Jarmander, Johan. "Improved detection and performance of surface expression from the AIDA-I autotransporter". Licentiate thesis, KTH, Bioprocessteknik (stängd 20130101), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-121561.

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Surface expression of recombinant proteins has attracted a lot of attention due to its potential in applications such as enzyme production, vaccine delivery and bioremediation. Autotransporters have been used for surface expression of a variety of proteins, but the expression systems reported in literature have typically been inflexible and incapable of detecting proteolysis, thereby limiting surface expression yield. In this thesis, a modular surface expression system, utilizing dual tag detection, was therefore created. It was based on the adhesin involved in diffuse adherence (AIDA-I) autotransporter, and was here used to express the model proteins SefA and H:gm on the cell surface of Escherichia coli. Due to the dual tag detection system, proteolysed H:gm could be successfully verified on the cell surface. By optimizing cultivation conditions, surface expression yield of SefA was increased by 300 %, and proteolysis reduced by 33 %. While proteolysis could not be eliminated completely, the work presented in this thesis is a major step towards a general system for surface expression of a wide range of proteins in varied applications.

QC 20130506

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Foen, Nancy (Nancy V. ). "Exploring the human-car bond through an Affective Intelligent Driving Agent (AIDA)". Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/77002.

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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2012.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 109-110).
As the amount of time spent inside vehicles increases, there is an ever more pressing need for safe interfaces that support drivers while they are multi-tasking. We present an Affective Intelligent Driving Agent (AIDA), a sociable robot designed to sit at the dashboard of a vehicle and behave as a friendly assistant. This highly expressive robot was designed to receive signals from the vehicle and use an Android phone as its face and main computational unit to manage the information that must be delivered to the driver. AIDA communicates with the driver through speech, imitating the interaction model that exists between a driver and another passenger. This research platform explores the possibility of using a sociable robot as an interface to connect driver and car, creating a stronger bond between them.
by Nancy Foen.
M.Eng.

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Rönnhede, Axel. "Effektiv omslagsdesign : En studie kring spelkaraktärens roll i omslag inom actiongenren". Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-9764.

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Denna studie fördjupar sig i att analysera och utvärdera olika omslagsdesigner för spel inom actiongenren. Framför allt fokuserar den på att undersöka vilken roll spelets protagonist spelar i spelomslaget och vilket typ av innehåll ett omslag bör ha för att ha som störst chans att attrahera konsumentens intresse. För att undersöka detta så producerades en kollektion på sammanlagt sju stycken omslag, som var tänkta att representera en fiktiv speltitel som togs fram till den här studien. Dessa sju omslag gick att dela in i tre kategorier. Tre omslag lade fokus på karaktären, tre omslag lade fokus på karaktären och spelmekanik och ett omslag som lade fokus på enbart spelmekanik. Det som undersöktes var om man kunde konstatera ifall en av dessa designmodeller var märkbart mer populär och därmed lämplig att använda till spel inom action-genren. Det undersöks även om betraktarens förhållningssätt till karaktären i omslagen skiljde sig beroende på vilket kön karaktären porträtteras som. Omslagen visades upp för en testpanel bestående av 20 stycken respondenter vars svar sedan analyserades.

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Gustavsson, Martin. "Surface expression using the AIDA autotransporter : Towards live vaccines and whole-cell biocatalysis". Licentiate thesis, KTH, Bioprocessteknik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-48575.

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The area of surface expression has gathered a lot of interest from research groups all over the world and much work is performed in the area. Autotransporters have been used for surface expression in Gram-negative bacteria. One of the more commonly used autotransporters is the Adhesin Involved in Diffuse Adherence (AIDA) of pathogenic Escherichia coli. The surface expression of enzymes and vaccine epitopes offer several advantages. Surface expressed enzymes gain similar properties to immobilised enzymes, mainly simplified handling and separation using centrifugation. Surface expressed vaccine epitopes can have longer half-lives inside the animal that is to be immunized and surface groups on the host cell can act as adjuvants, increasing the immune response and leading to a better immunisation. However, while much basic research is directed towards mechanisms of surface expression using autotransporters there are few reports regarding production of surface expressed protein. Thus the aim of this work was the optimisation of the yield and productivity of surface expressed protein. Protein Z, an IgG-binding domain of Staphylococcal protein A, was used as a model protein for the investigation of which cultivation parameters influenced surface expression. The choice of cultivation medium gave the largest impact on expression, which was attributed to effects based on the induction of the native promoter of AIDA. The AIDA system was then used for the expression of two Salmonella surface proteins, SefA and H:gm, with potential for use as vaccine epitopes. SefA was verified located on the cell surface, and H:gm was found in the outer membrane of the host cell, though only in proteolytically truncated forms lacking the His6-tag used for detection. This proteolysis persisted in E. coli strains deficient for the outer membrane protease OmpT and was concluded to be dependent on other proteases. The removal of proteolysis and further optimisation of the yield of surface-expressed protein are important goals of further work.
QC 20111123
Vinnova: BIO-AMINES
SIDA Vietnam: Production of viral proteins for vaccine development

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Buis, Martinus, Anna Johnsson i Tristan Thormann. "Fair Trade and its impact on the purchasing process : Using the AIDA model". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43922.

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Background - The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. Purpose - The purpose of this study is to expand understanding on the relationship between fair trade and the consumer purchase process. Design/methodology/approach - The four stage AIDA model has been selected to examine fair trade in consumer purchase behaviour. Furthermore the study has been quantitative and a questionnaire was used gathering 140 respondents. Findings - A clear correlation between the different AIDA stages were established and the influence of fair trade on the purchasing behaviour was somewhat explored. Despite no proven hypotheses, many respondents still agreed with the fair trade statements tested showing strong awareness and consideration towards the topic. The most notable facets included social and environmental factors. In addition it was established that even though labour rights are discussed regularly in media, no significant influence could be observed in any of the AIDA purchase stages. Research limitations/implications -The limitations of the study were the geographical constraints testing only one university in Sweden. This meant that the respondents did not come from different cultures and countries, potentially affecting the discussed results. In addition, should the study have been qualitative different insights may have been established. Practical implications -The results from this study is useful for Non Government Organisations (NGOs) that are trying to shift consumer behaviour towards considering more ethical aspects when purchasing clothes. Marketers may also benefit from this study knowing what stages of the decision making process are considered by consumers in respect of fair trade. Originality/value -This study is unique as it combines the fair trade concept with the AIDA model which has not yet been done. In addition it contributes to previous knowledge and research on fair trade connected to the purchase behaviour.

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Ventura, Dawna A. (Dawna Ann) Carleton University Dissertation Sociology and Anthropology. "Opera and the social production of meaning; a cultural studies analysis of "Aida."". Ottawa, 1996.

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Hartman, Laurel. "The shojo within the work of Aida Makoto| Japanese identity since the 1980s". Thesis, San Jose State University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10169581.

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The work of Japanese contemporary artist Aida Makoto (1965-) has been shown internationally in major art institutions, yet there is little English-language art historical scholarship on him. While a contemporary of internationally-acclaimed Japanese artists Murakami Takashi and Nara Yoshitomo, Aida has neither gained their level of international recognition or respect. To date, Aida?s work has been consistently labeled as otaku or subcultural art, and this label fosters exotic and juvenile notions about the artist?s heavy engagement with Japanese animation, film and manga (Japanese comic book) culture. In addition to this critical devaluation, Aida?s explicit and deliberately shocking compositions seemingly serve to further disqualify him from scholarly consideration. This thesis will argue that Aida Makoto is instead a serious and socially responsible artist. Aida graduated with a Masters of Fine Arts from Tokyo University of Fine Arts and Music in 1991 and came of age as an artist in the late 1980s during the start of Japan?s economic recession. Since then Aida has tirelessly created artwork embodying an ever-changing contemporary Japanese identity. Much of his twenty-three-year oeuvre explores the culturally significant social sign of the shojo or pre-pubescent Japanese schoolgirl. This thesis will discuss these compositions as Aida?s deliberate and exacting social critiques of Japan?s first and second ?lost decades,? which began in 1991 and continue into the present.

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Alves, Ana Catarina Ribães. "A internacionalização de empresas pela AIDA para os PALOP e/ou Brasil-Ceará". Master's thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/15664.

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Mestrado em Gestão
O presente trabalho tem como propósito responder a questão "qual o interesse estratégico de empresas do distrito de Aveiro se internacionalizarem para os Países Africanos de Língua Oficial Portuguesa (PALOP) e/ ou Brasil - Ceará?". O objeto de estudo surgiu após a integração num estágio curricular na AIDA - Associação Industrial do Distrito de Aveiro - e levou à revisão da literatura dos temas estratégia e internacionalização, assim como ao trabalho de campo (6 entrevistas a colaboradoras da AIDA), proporcionando as componentes conceptual e empírica. Verificou-se que o setor de atividade é fundamental para o sucesso das empresas nas missões. Designadamente, bastantes empresas ligadas ao setor metalomecânico, que tendem a recorrer a estes mercados dos PALOP e/ ou Brasil - Ceará, alcançaram, em muitos casos, o sucesso - isto é, a concretização de negócios com novos clientes e / ou o investimento direto nesses países. O contributo do presente trabalho reside também na perspetiva, resultante de um inquérito desenvolido no âmbito do estágio no Gabinete de Relações Exteriores da AIDA, de que ainda que se verifique uma janela de oportunidade para algumas das empresas nos referidos mercados (PALOP e Brasil - Ceará), entende-se que, para o sucesso efetivo destas empresas, outras formas de empreender poderiam ser colocadas em prática, nomeadamente alianças estratégicas entre pequenas e médias empresas (PME) de setores semelhantes, a nível local (Portugal), para competirem a nível internacional com os respetivos líderes de mercado. Desta forma, sugere-se lutar pela competitividade não só nos PALOP mas também nos mercados desenvolvidos, tais como Alemanha, Estados Unidos da América e/ ou países escandinavos - pois somente com clientes exigentes e com a pressão de concorrentes fortes poder-se-ão criar indústrias desenvolvidas e capazes de competir ao mais elevado nível e pelos melhores clientes, com poder de compra e fontes de inovação (Porter, 1990). Estas lições parecem, por ezes, esquecidas, mas segundo Gibbs (2007) um dos propósitos da investigação é também o de lembrar o que foi esquecido e/ ou ignorado. As entrevistas realizadas ofereceram contributo na medida em que proporcionam a compreensão dos motivos para as empresas portuguesas escolherem estes mercados, das razões para o sucesso ou insucesso nos PALOP e/ ou Brasil - Ceará, do investimento e esforço por parte das entidades não-governamentais portuguesas em internacionalizar empresas do setor da metalomecânica, das forças e fraquezas das missões empresariais, de que aspetos fazem da AIDA um agente de mudança e das áreas em que poderia haver maior diligência por parte da AIDA.São também sugeridas recomendações a associação, entre outras, a inclusão das questões culturais de cada país nos estudos de mercado não só sobre PALOP e Brasil - Ceará, mas também nos estudos de mercado do distrito de Aveiro, assim como de Portugal, para fazer divulgação a potenciais importadores; melhoria de processos, implementando-se um software de gestão/ partilha de conhecimento das várias oportunidades de negócio, rentabilizando o processo de estabelecimento de interesse em realizar negócio, no âmbito do EEN (Entelprise Eumpe Netwrk); intervenção na plataforma do IAPMEI por informáticos habilitados; e armazenamento de dados em cloud storage - um serviço do género da Dropbox, de modo a rentabilizar o tempo dispendido, assim como a tornar as pastas acedidas via intranet mais pequenas.
This paper aims to answer the question "what is the strategic interest of Aveiro's companies to internationalize to PALOP [Portuguese-speaking African Countries] and / or Brazil - Ceara?". The objective of the study emerged while doing an internship at AIDA - Industrial Association of the District of Aveiro - and led to a literature review of topics such as strategy and internationalization, as well as to some field work (interviews of 6 AIDA employees) providing both conceptual and empirical components. It was found that the activity of the sector is critical for the companies' success in the entrepreneurial missions. In fact, companies related to the mechanical and metallurgical sectors archieved, in many cases, success (i.e, business with new customers and/ or direct investment in these countries) as these specific sectors tend to appeal to PALOP and Brazil - Ceará. The contribution of this work lies as well in the perspective resultant from a survey developed during the internship in AIDA's External Relations Office - that although there is a window of opportunity for some companies in those markets (PALOP and Brazil - Ceara), it is understood that, for the effective success of these companies, other forms of entrepreneurship could also be put into practice, including strategic alliances between small and medium enterprises (SMEs) with similar sectors, locally (Portugal), to compete internationally with the respective market leaders. Thus, it is suggested not only to fight for competitiveness in PALOP and / or Brazil - Ceara, but also in developed markets, such as Germany, the United States of America and / or Scandinavian countries - because only with demanding clients and with the pressure of strong competitors will there be an incentive to create developed and capable industries able to compete at a higher standard, with the best customers, that is, with purchasing power and innovation sources (Porter, 1990). These lessons seem sometimes forgotten, but according to Gibbs (2007) one of the purposes of research is also to remind us of what has been forgotten and / or ignored. The interviews offered a contribution in that they provided information to understand the reasons for Portuguese companies to choose these markets, the justifications for them to succeed or fail in PALOP and/ or Brazil - Ceara markets, the motives for non-governmental Portuguese organizations to invest and put efforts into the mechanical and metallurgical Portuguese firms' internationalization, which factors are advantageous or disadvantageous in entrepreneurial missions, which aspects make AIDA a change agent and which areas the organization should be more diligent in. Recommendations were also suggested to AIDA. Among others, a) the inclusion of cultural issues in each country's market survey, not only in PALOP's and Brazil - Ceara's, but also in Aveiro's, as well as Portugal's, in order to better disseminate them to potential importers; b) process improvements, by implementing a knowledge sharing management software to disclose several business opportunities, which would shorten the process of expressing interest in conducting business within the EEN (Enterprise Europe Network); c) intervention in the IAPMEI platform by IT specialists; and d) data storage with a cloud storage service, such as Dropbox, to saw time, as well as to make folders (which are accessed via the intranet) smaller.

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Ahmadi, Aida [Verfasser], i Henrik [Akademischer Betreuer] Beuther. "IN SEARCH OF DISKS IN HIGH-MASS STAR FORMATION / Aida Ahmadi ; Betreuer: Henrik Beuther". Heidelberg : Universitätsbibliothek Heidelberg, 2020. http://d-nb.info/1203716184/34.

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Westerlund, Patrik, i Tapani Nieminen. "Marknadskommunikation : Sinnesmarknadsföring inom klädbutiker beroende på om den är riktad mot män eller kvinnor". Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5023.

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Genom att tillämpa sinnesmarknadsföring i butikens marknadskommunikation så kan konsumenterna bli mottagliga för det budskapet som sänds ut till dem. Däremot är det få marknadsförare som idag arbetar aktivt med sinnesmarknadsföring. Detär en viktig del i att driva en butik då denna kommunikation kan vara en helt avgörande faktor i hur människan upplever butiken och produkterna. Syftet meduppsatsen är att analysera hur butikschefer tillsammans med medarbetarna arbetar med sinnesmarknadsföring samt hur konsumenterna påverkas av detta. Uppsatsens undersökning kommer att ge svar på hur olika marknadsföringssätt skiljer sig beroende på vem den riktar sig mot. Frågan som kommer att besvaras i uppsatsen är: Hur reagerar män och kvinnor på budskap som har till avsikt att påverkaderas sinnen?

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Bernicke, Astrid. "Die deutsche Übertitelung italienischer Opern ein musikwissenschaftlicher Ansatz dargestellt am Beispiel von Giuseppe Verdis "Aida"". Würzburg Königshausen und Neumann, 2005. http://deposit.d-nb.de/cgi-bin/dokserv?id=2865634&prov=M&dok_var=1&dok_ext=htm.

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Bernicke, Astrid. "Die deutsche Übertitelung italienischer Opern : ein musikwissenschaftlicher Ansatz dargestellt am Beispiel von Giuseppe Verdis Aida". Würzburg Königshausen & Neumann, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2864689&prov=M&dokv̲ar=1&doke̲xt=htm.

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Ćumurović, Aida [Verfasser], Steffen [Gutachter] Müller i Reint E. [Gutachter] Gropp. "Essays on financial literacy and behavioral economics / Aida Ćumurović ; Gutachter: Steffen Müller, Reint E. Gropp". Magdeburg : Universitätsbibliothek Otto-von-Guericke-Universität, 2019. http://d-nb.info/1219937118/34.

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Monteiro, Pedro Manoel. "Caminhos da ficção cabo-verdiana produzida por mulheres: Orlanda Amarilis, Ivone Aida e Fátima Bettencourt". Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/8/8156/tde-13052014-122142/.

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As produções literárias de Orlanda Amarílis, Ivone Aida e Fátima Bettencourt, sob a forma de conto, constituem o objeto central dessa pesquisa e, a partir do corpus selecionado, buscamos identificar e compreender as opções de construção de personagens e de narração que definem, nas coletâneas Cais-do-Sodré té Salamansa, Vidas vividas e Semear em pó, respectivamente, representações sociais de gênero e características do Bildung (formação da personagem), com base numa hermenêutica do cotidiano cabo-verdiano no arquipélago e na diáspora. No primeiro capítulo, procuramos estabelecer um campo teórico, de largo espectro, que pudesse dar suporte às nossas ilações, para tanto aplicando os vários conceitos que orientaram a nossa visada sobre o objeto da pesquisa, como: entre-lugar, póscolonialismo, hermenêutica do cotidiano, diáspora, Bildungsroman feminino; em seguida passamos a uma incursão no contexto histórico, na biobibliografia das autoras e na conformação das coletâneas, pretendendo situar as obras para o nosso leitor. Iniciamos o processo de análise, logo na primeira parte do segundo capítulo, procedendo a uma investigação sobre os títulos dos contos e sua representação na diegese. Na segunda parte, buscamos investigar com mais detalhe os processos de estruturação das personagens, empreendidos pelas três escritoras, com vista a compreendermos os diversos modos de apreensão e representação do universo cabo-verdiano, especialmente o de vivências femininas de submissão, resistência e emancipação. O terceiro capítulo, que complementa o de panorâmica da construção das personagens, será dedicado a examinar, de forma sucinta, a atuação dos(as) narradores(as), que, em conjunto com as personagens, revelam a mundividência que as escritoras querem registrar na ficção, no intuito de introduzir uma ótica feminina e, por vezes, feminista, ao cânone literário cabo-verdiano, predominantemente masculino. O quarto capítulo foi dedicado a uma sistematização das conclusões.
The central object of this research is based on Orlanda Amarílis, Ivone Aida and Fátima Bettencourts short story production from the selected corpus, we attempted to identify and understand the choice for constructing characters and narration that define in the collections Cais-do-Sodré té Salamansa, Vidas vividas and Semear em pó, respectively, social representations of gender and characteristics of the Bildung (character formation), based on Cape Verdeans hermeneutics of everyday life both in the archipelago and in the diaspora. On the first chapter we tried to establish a broad theoretical field that could support our inferences, thus applying various concepts that oriented our look at the researched object, such as: in-betweenness, post-colonialism, hermeneutics of everyday life, diaspora, the female Bildungsroman. Then we moved to the historical context at the authors bio-bibliography and in the conformation of the collections with the intention to locate the works for our readers. We began the analysis process, on the first part of the second chapter, investigating the titles of the stories and their representation in the diegesis. On the second part, we researched in more detail the processes of structuring characters, undertaken by the three writers, in order to understand the different modes of apprehension and representation of the universe of Cape Verde, especially the experiences of female submission, resistance and emancipation. The third chapter, which complements the overview of the construction of the characters, will be devoted to examine briefly the action of narrators, which together with the characters reveal the worldviews that the writers want to register in fiction in order to introduce a feminine viewpoint and sometimes feminist literary canon to Cape Verde still predominantly masculine. The fourth chapter is devoted to classifying the findings.

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Edlund, Emma, Emma Nilsson i Jennifer Jansson. "Fysiska modebutikers överlevnad : En studie på kvinnligt konsumentbeteende". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10235.

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Inom en snar framtid förutspås en massiv butiksdöd för de fysiska modebutikerna. Anledningen till denna profetia tros vara den snabbt växande e-handeln. Utbudet av produkter har blivit allt större och allt fler konsumenter använder e-handel för att tillgodose sina behov av modevaror. Trots en ökad e-handel finns det undersökningar som visar att hela 90 % av de faktiska köpen fortfarande sker i fysiska butiker. Även om de faktiska köpen till stor del sker i fysiska butiker tampas fysiska butiker ständigt med höga personalomkostnader och dålig lönsamhet. I och med att fysiska modebutiker står inför en osäker framtid syftar denna studie till att undersöka kvinnligt konsumentbeteende samt vilka marknadsföringsaktiviteter som prefereras, detta i relation till fysiska modebutiker. Vi studerar även kvinnligt konsumentbeteende utifrån ett generationsperspektiv. Studiens resultat kan med fördel användas av företag för att stärka sin framtid och överleva den förutspådda butiksdöden. För att studera detta använder vi oss av Kotler och Kellers kommunikationsmix samt ramverket AIDA som representerar de olika steg som en konsument går igenom innan ett köp. Empiriskt material har samlats in genom en enkätundersökning publicerad på internet. Av totalt 506 svarande respondenter kunde 479 av dessa räknas till vårt urval. Genom enkätundersökningens resultat samt en analys via det statistiska dataprogrammet SPSS kan vi påvisa både skillnader och likheter i det kvinnliga konsumentbeteendet mellan olika generationer. Tydligt framkommande i vår studie är att kommunikationssätt, med tillhörande marknadsföringsaktiviteter, som sker i fysiska butiker skapar en positiv upplevelse som både prefereras och leder kvinnor till köp oavsett generation. Engelsk titel (kopiera från uppsats) *: Survival of physical fashion stores - A study on female consumer behaviour Engelska nyckelord *: Consumer behaviour, Physical fashion stores, AIDA, Generations, Personal serviceSustainable development anges som nyckelord på engelska?: NEJEngelsk sammanfattning *: It is predicted that in a near future physical retailers will be extinct. The reason for this prophecy is believed to be the fast growing e-commerce. The range of products is increasing and more consumers are turning to retailers within e-commerce to satisfy their needs for fashion products. In spite of the increasing e-commerce there are studies that demonstrate that as much as 90 percent of the actual purchases still take place in physical stores. But even if the actual purchase still occurs within the physical commerce the physical stores still struggles with high labour costs and weak profitability. Since the physical commerce stands in for an uncertain future this study aims to examine female consumer behaviour and which marketing activities that is preferred, this in relation to the physical fashion stores. We also examine female consumer behaviour from a generational perspective. The results from the study can be advantageously used by companies to ensure their future and survival against the predicted extinction of physical retailers. In order to examine this topic we use Kotler and Keller’s communication mix together with theoretical framework AIDA, which represent the stages a consumer go through before making an actual purchase. Empirical material has been gathered through questionnaires published on the Internet. Of the total 506 respondents 479 of them fitted our sample and were able to be analysed. Through the questionnaires result together with an analysis using the statistical data software SPSS we can demonstrate both differences and similarities in consumer behaviour between generations. In our study it is clear that communication methods with associated marketing activities, that take place within the actual physical store, create a positive experience that are both preferred by the female consumers and lead them to purchase regardless generation. This research paper is written in Swedish.

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Houf, Barbara Shiree. "Costume Design and Production for Aida, by Elton John, lyrics by Tim Rice, book by Linda Woolverton, Robert Falls, and David Henry Hwang". The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306342777.

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Gustavsson, Martin. "Influence of recombinant passenger properties and process conditions on surface expression using the AIDA-I autotransporter". Doctoral thesis, KTH, Bioprocessteknik (stängd 20130101), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-122230.

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Surface expression has attracted much recent interest, and it has been suggested for a variety of applications. Two such applications are whole-cell biocatalysis and the creation of live vaccines. For successful implementation of these applications there is a need for flexible surface expression systems that can yield a high level of expression with a variety of recombinant fusion proteins. The aim of this work was thus to create a surface expression system that would fulfil these requirements. A novel surface expression system based on the AIDA-I autotransporter was created with the key qualities being are good, protein-independent detection of the expression through the presence of two epitope tags flanking the recombinant protein, and full modularity of the different components of the expression cassette. To evaluate the flexibility of this construct, 8 different model proteins with potential use as live-vaccines or biocatalysts were expressed and their surface expression levels were analysed. Positive signals were detected for all of the studied proteins using antibody labelling followed by flow cytometric analysis, showing the functionality of the expression system. The ratio of the signal from the two epitope tags indicated that several of the studied proteins were present mainly in proteolytically degraded forms, which was confirmed by Western blot analysis of the outer membrane protein fraction. This proteolysis was suggested to be due to protein-dependent stalling of translocation intermediates in the periplasm, with indications that larger size and higher cysteine content had a negative impact on expression levels. Process design with reduced cultivation pH and temperature was used to increase total surface expression yield of one of the model proteins by 400 %, with a simultaneous reduction of proteolysis by a third. While not sufficient to completely remove proteolysis, this shows that process design can be used to greatly increase surface expression. Thus, it is recommended that future work combine this with engineering of the bacterial strain or the expression system in order to overcome the observed proteolysis and maximise the yield of surface expressed protein.

QC 20130516

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Raauf, Aida [Verfasser]. "Heterobimetallic Lanthanide and Actinide Alkoxides as Single-Source Precursors for the Development of Nanomaterials / Aida Raauf". München : Verlag Dr. Hut, 2019. http://d-nb.info/1202168574/34.

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Styffe, Emma, i Marina Jansson. "Storbankers val av marknadsstrategi". Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18594.

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Syfte: Redogöra för eventuellt användbara teorier då vi undersöker varför Handelsbanken samt Swedbank har valt att marknadsföra sig som de gör. Metod: För att uppnå vårt syfte har vi valt att ha en kvalitativ utgångspunkt i vår uppsats. Primärdata har samlats in genom personliga intervjuer med anställda på både handelsbanken samt Swedbank. Sekundärdata har samlats in från litteratur och vetenskapliga artiklar. Teoretisk referensram: Den teoretiska referensramen har byggts upp kring relevanta teorier och modeller som har anknytning till profilering av marknadsföringsstrategier. Empiri: Primärdata har samlats in genom personliga intervjuer med kontorschefer på handelsbanken och ansvarig personal för marknadsföringsavdelningen i Swedbank, alla intervjuer har genomförts i Stockholm. Resultat: Det resultat som har nåtts efter att uppsatsen har avslutats är att Handelsbanken marknadsför sig lokalt samt att Swedbank marknadsför sig genom stora kommunikationskanaler för att nå ut till alla konsumenter.

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Krempel, Katharina [Verfasser]. "Gesundheitsökonomische Evaluation von ATO/ATRA bei akuter Promyelozytenleukämie im Vergleich zum historischen Standard mit AIDA / Katharina Krempel". Ulm : Universität Ulm, 2019. http://d-nb.info/1190178222/34.

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Iljazovic, Aida Verfasser], Petra [Akademischer Betreuer] [Dersch i Stefan [Akademischer Betreuer] Dübel. "Modulation of intestinal homeostasis and inflammation by Prevotella intestinalis (nov. sp.) / Aida Iljazovic ; Petra Dersch, Stefan Dübel". Braunschweig : Technische Universität Braunschweig, 2019. http://d-nb.info/1197797319/34.

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Rodrigues, Jussara de Oliveira. "Cabo Verde em perspectiva feminina: a produção literária em língua portuguesa de Ivone Aida e Orlanda Amarílis". Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/8/8156/tde-21082012-092209/.

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Esta pesquisa analisa comparativamente as personagens femininas dos contos de Ivone Aída e Orlanda Amarílis. Ambas as autoras revelam particularidades do cotidiano feminino cabo-verdiano na ilha e na diáspora. Em consonância com o propósito da hermenêutica do cotidiano que procura registrar aspectos concretos da vida de todos os dias, de homens e mulheres, o caráter dinâmico do conto ilumina nas obras de Orlanda Amarílis e Ivone Aída a história cultural caboverdiana e as identidades sociais nela inseridas pelo viés do estudo das relações de gênero. Analisando a situação social feminina vigente em Cabo Verde, durante longo tempo sob o signo da resignação e da obediência, concluímos que as escritoras propõem que o futuro aguardado deve levar em conta o presente das experiências, movido pela esperança concreta que não se esgota em uma realização particular, mas estimula constantemente a ação das mulheres que constroem o seu porvir e o do país. Consideramos a esperança concreta, patente nos textos literários analisados, como um sentimento mobilizador de práticas transformadoras das condições opressoras da sociedade frente aos discursos fatalistas, ampliando a compreensão do real e permitindo visualizar-se de maneira antecipatória uma nova realidade, em prol da construção de novas identidades.
This research analyzes comparatively the feminine characters of Ivone Aída and Orlanda Amarílis stories. Both authors expose particularities of daily Cape- Verdean women on the island and abroad. In harmony with the intention of the hermeneutics of daily activities intents to register concrete aspects of men and women´s life, the storys dynamism illuminates the work of Orlanda Amarílis and Ivone Aída cultural cape-Verdean history and inserted the social identities for the bias of the gender relations study. The current female social situation in Cape- Verde, in the name of the resignation and obedience, we conclude that the writers proposal about waited future, must consider current experiences, moved by concrete hope that does not expire in a private achievement, but constantly stimulates the womens actions to build their future. We consider the concrete hope, in the analyzed literary texts, as an inspired feeling of transforming practices of the oppressors conditions of society against the fatalistic speeches, to expand understanding of reality and allowing to see itself in a new reality, in order to build new identities.

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Renebo, Christine, Michelle Bergsell i Agnes Göranzon. "Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659.

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The constantly evolving use of social media as a marketing tool is commonly known, and the opportunities for companies to get feedback about how successful their marketing is, have grown just as much. Today's companies take great financial risks when choosing marketing material in the traditional marketing way, but as the social network Instagram is free to use, the biggest risk here is to lose followers, and thus potential customers. This study aims to investigate what consumers actually want to see in the direct marketing they themselves have chosen to receive; what the consumers find most appealing and what makes them feel the greatest desire to buy. For this study seven semi-structured interviews were held with seven women all in the age between 16 and 25. They shared their everyday habits on the social media platform Instagram and were shown 15 Instagram pictures from five major fashion companies. The women expressed their spontaneous feelings when the pictures were shown, just as if the images had been found in their own Instagram feed. The images shown consisted of two, by us, defined messages divided into a five-degree scale, where the scale was ranked accordingly: extremely rational, rational, mixed, emotional and extremely emotional messages. The interviewees also commented on their preferences regarding the content of the pictures, if it was up to their own choosing. After analyzing all interviews, we have come to the conclusion that both the rational and the emotional image categories are preferable to the others. These two stand out from the five-degree scale as both more appealing and creating a greater desire to buy. The extreme ends of each category does not suit marketing on Instagram for different reasons. With this information, we hope to help companies with their marketing strategy on Instagram. This thesis is written in Swedish.
Användningen av sociala medier som marknadsföringsverktyg växer ständigt, och så även möjligheterna för företag att få återkoppling angående hur framgångsrik deras marknadsföring är. Dagens företag tar stora ekonomiska risker när de väljer marknadsföringsmaterial på det traditionella sättet, men när det på sociala mediet Instagram är gratis att skapa ett konto blir den största risken att förlora följare och därmed potentiella kunder. Den här studien undersöker vad konsumenter faktiskt önskar att se i den direktreklam de självmant väljer att följa, vad som mest tilltalar dem och vad som får dem att känna mest köplust. Studien består av sju semistrukturerade intervjuer med kvinnor i åldrarna 16-25 som berättar om sina vanor på det sociala mediet Instagram. De sju kvinnorna visades 15 Instagrambilder från fem stora modeföretag och fick uttrycka sina spontana känslor inför dessa, likt ifall bilderna hade funnits i intervjupersonernas Instagramflöde. Bilderna bestod av två budskap som var uppdelade på en femgradig skala, där skalan rangordnades efter kategorierna extremt rationellt, rationellt, mixat, emotionellt och extremt emotionellt budskap. Intervjupersonerna kommenterade även vilka preferenser de hade angående bildernas innehåll ifall de själva fick välja. Efter att ha analyserat alla intervjuer menar vi att både de rationella och de emotionella bildkategorierna är att föredra, de står ut på den femgradiga skalan som både mer tilltalande och mer skapande av köplust. De extrema kategorierna av båda budskapen passar inte marknadsföring på Instagram av olika skäl. Med den här informationen hoppas vi kan hjälpa företag med deras marknadsföringsstrategi på Instagram.

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Yosef, Mohamed Amir [Verfasser], i Gerhard [Akademischer Betreuer] Weikum. "U-AIDA : a customizable system for named entity recognition, classification, and disambiguation / Mohamed Amir Yosef. Betreuer: Gerhard Weikum". Saarbrücken : Saarländische Universitäts- und Landesbibliothek, 2016. http://d-nb.info/1083894722/34.

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Sehle, Aida [Verfasser]. "Quantifizierung motorischer Fatigue durch Bewegungsanalyse : Entwicklung und Evaluation eines neuen Diagnostikverfahrens bei Patienten mit Multipler Sklerose / Aida Sehle". Konstanz : Bibliothek der Universität Konstanz, 2015. http://d-nb.info/1104846446/34.

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Caumanns, Jana [Verfasser], i Evita [Akademischer Betreuer] Mohr. "Untersuchungen zur Interaktion und subzellulären Lokalisierung der neuronalen Proteine Synaptopodin und AIDA-1 / Jana Caumanns. Betreuer: Evita Mohr". Hamburg : Staats- und Universitätsbibliothek Hamburg, 2013. http://d-nb.info/1045730513/34.

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Sabino, Ricardo Jorge Trindade. "A internacionalização de PMEs apoiada pela AIDA e um estudo do impacto de atributos de CEOs na internacionalização". Master's thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/15628.

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Mestrado em Gestão
O Distrito de Aveiro caracteriza-se pelo seu extenso tecido empresarial, cada vez mais consciente da importância da internacionalização. Os dados recolhidos e posteriormente analisados, permitiram concluir que entidades como a AIDA (Associações Empresariais) devem promover a internacionalização de PME com um reduzido grau de internacionalização. Desta forma, este tipo de entidades aumentarão o alcance de PMEs ao nível da divulgação e acesso facilitado a informações sobre apoios à internacionalização, assim como a informações sobre os diversos mercados de interesse para as PME. O presente trabalho também estudou o impacto de atributos de CEOs na internacionalização de PMEs. Para o seu desenvolvimento foi utilizada uma amostra de três Micro, Pequenas e Médias Empresas do Distrito de Aveiro. Os resultados, que foram obtidos pela metodologia qualitativa através de entrevistas semiestruturadas e outras informações recolhidas nas respetivas empresas, mostram evidência que: os atributos dos CEOs analisados (Idade, Nível Educacional e Experiência Internacional) relacionados com o grau de internacionalização das empresas, permitiram uma validação das hipóteses colocadas na revisão de literatura. Conclui-se, através deste estudo exploratório, que a idade [mais avançada] do CEO tem um impacto negativo na internacionalização de uma PME; que o nível educacional [mais elevado] do CEO tem um impacto positivo na internacionalização de uma PME; e, ainda, que a [maior] experiência internacional do CEO tem um impacto positivo na internacionalização de uma PME.
The District of Aveiro is characterized by the extension of its entrepreneurial fabric, ever more aware of the importance of internationalization. The data collected and analysed has revealed that organizations like AIDA (business associations) should promote the internationalization of SMEs with a low degree of internationalization. Thus, these business associations will increase the disclosure and easy access to information by SMEs, in support of the internationalization effort, and they will also increase the access to information on the various markets of interest to these enterprises. This paper also studied the impact of CEO attributes on the internationalization of SMEs. For its development a sample of three Micro, Small and Medium Enterprises was used, in the District of Aveiro. The results, which were obtained by using a qualitative methodology, namely semi-structured interviews and other information gathered in the respective companies, show evidence that: the attributes of the CEOs analysed (Age, Educational Level and International Experience) related to the degree of the internationalization of the firms, allowed a validation of the hypotheses stated following the literature review. It is thus possible to conclude, through this exploratory study, that the [more advanced] age of the CEO has a negative impact on the internationalization of SMEs; the [higher] educational level of the CEO has a positive impact on the internationalization of SMEs; and still further, that the [greater] international experience of the CEO has a positive impact on the internationalization of SMEs.

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Astmo, Catharina, i Lill Hege Lundsbakken. "Etik inom marknadsföring : Vilka effekter har stötande och diskriminerande reklambudskap på unga konsumenter?" Thesis, University of Skövde, School of Technology and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-3078.

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Konkurrensen för att synas på marknaden blir allt hårdare och metoderna för att sticka ut frånmängden blir mer och mer drastiska. Det blir viktigare för de olika företagen på marknaden attdra till sig uppmärksamheten till tänkbara konsumenter för att kunna öka försäljningen ochdärmed även lönsamheten. Ett sätt att skapa intresse på är att använda marknadskommunikationför att göra människor uppmärksamma på ett bestämt förmål eller varumärke. Metoderna somanvänds med avseende att skapa uppmärksamhet kan anses vara opassande att använda imarknadskommunikation, vad gäller stötande eller diskriminerande marknadsföring.I dagens samhälle kan det verka som om det inte finns några gränser för vad som anses varalämpligt att använda i marknadsföringssyfte. Vi har valt att undersöka vilken effekt denna typ avmarknadskommunikation har på unga konsumenter i vår uppsats. För att få svar påproblemställningen visade vi sex reklambilder som vi ansåg vara stötande eller diskriminerandeför en fokusgrupp med fem deltagare i åldrarna 20-25.Syftet med uppsatsen är att ta reda på och beskriva hur marknadsföringens etik och moralpåverkar kunderna. Vi vill undersöka hur långt en marknadsförare kan eller bör gå för att fångakunders uppmärksamhet och få kunderna att komma ihåg reklambudskapen. Vi granskar dettautifrån kunders perspektiv.Uppsatsen visade att konsumenterna ansåg att reklambilderna inte var lämpliga att använda imarknadsföring. Reklambilderna bidrog till att skapa en viss frustation och avsky gentemotföretaget. Samt att konsumenterna inte ville skapa någon kontakt med företaget somreklambilderna representerade, i form av till exempel ett köp.

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Gärtner-Grätz, Christiane [Verfasser], Stefan [Akademischer Betreuer] Dhein, F. W. [Gutachter] Mohr i Aida [Gutachter] Salameh. "Einfluss der endothelialen Connexine auf die Angiogenese / Christiane Gärtner-Grätz ; Gutachter: F.-W. Mohr, Aida Salameh ; Betreuer: Stefan Dhein". Leipzig : Universitätsbibliothek Leipzig, 2015. http://d-nb.info/123956497X/34.

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Wilson, Jarod Douglas. "A Lighting Design Process for a Production of Aida, with Music by Elton John and Lyrics by Tim Rice". The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306296781.

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Blanc, Jean-Michel. "Etude moléculaire et fonctionnelle des assemblages multiproteiques impliquant les proteines de la polarité planaire Vangl2 et Scribble1". Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM4131.

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Il existe de nombreux mécanismes impliqués dans le développement des tissus qui nécessitent que des cellules ou des groupes de cellules s’orientent et se polarisent. Les protéines de la voie de la polarité planaire (PP) s’associent pour former des complexes à la membrane et créer des asymétries proximo-distale. Vangl2 et Scrib1 ont été identifiés comme les deux premiers gènes impliqués dans la PP chez les mammifères. Lors de ma thèse, je me suis intéressé à ces deux protéines et à certains des complexes dans lesquelles elles sont impliquées. Dans un premier temps, nous avons montré l’implication directe de Scribble1 dans le trafic après endocytose des récepteurs NMDA. Scrib1 interagit avec les récepteurs NMDA grâce à ses domaines PDZ. Scribble1 peut interagir avec le complexe AP2 qui intervient dans l’endocytose des récepteurs. Cette étude a permis de définir un nouveau mécanisme dans lequel Scrib1 régule la quantité de récepteurs NMDA à la membrane et donc participe à la plasticité synaptique. Vangl2 est l’une des protéines transmembranaires les plus en amont de la voie de la PP. Nous avons identifié un nouveau partenaire nommé "Axin Interaction partner and Dorsalization Antagonist" (AIDA). Nous avons montré, par double hybride en levure et pull down, l’interaction de Vangl2 avec les deux isoformes de AIDA et leur colocalisation en COS7 et neurones. Ensemble, ces données présentent AIDA comme un très bon candidat pour le maintien de Vangl2 aux jonctions adhérentes et/ou pour son adressage à la membrane. Ces études nous ont permis d’améliorer notre compréhension des mécanismes impliquant les protéines de la polarité planaire
There are many mechanisms involved in the development of tissues that require cells or groups of cells orient and polarize. The proteins of the planar cell polarity (PCP) combine to form complexes with the membrane and create proximal-distal asymmetries. Vangl2 and Scrib1 have been identified as the first two genes involved in the PCP in mammals. In this study, I am interested in these two proteins and some of the complex in which they are involved. At first, using techniques of biochemistry, cell biology and biophysics, we showed the direct involvement of Scribble1 in traffic after endocytosis of NMDA receptors. Scrib1 interacts with NMDA receptors through its PDZ domains. Due to this binding motif between PDZ1 and PDZ2 of Scrib1, it can interact with the AP2 complex which is involved in receptor endocytosis. This study has identified a new mechanism in which Scrib1 regulates the amount of NMDA receptors on the membrane and is therefore involved in synaptic plasticity. Vangl2 is a transmembrane protein of the most upstream of the PCP pathway. We have identified a new partner named "Axin Interaction partner and Dorsalization Antagonist" (AIDA). We have shown, by yeast two-hybrid and pull down the interaction of Vangl2 with two isoforms of AIDA and collocation in COS7 and neurons. Together, these data show AIDA as a very good candidate for maintaining Vangl2 to adherens junctions and/or its membrane targeting. These studies have allowed us to improve our understanding of the mechanisms involving the planar polarity proteins

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Dong, Renren. "Secure Multi-Party Computation". Bowling Green State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1241807339.

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Verfasser], Aida Zewdu Kebede, i Albrecht E. [Akademischer Betreuer] [Melchinger. "Optimizing selection efficiency in maize for the drought prone eastern and southern African environments / Aida Zewdu Kebede. Betreuer: Albrecht Melchinger". Hohenheim : Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim, 2013. http://d-nb.info/1042992185/34.

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Zare, Aida [Verfasser], i Nils [Akademischer Betreuer] Schopohl. "Impurity Scattering and Magnetic Field Influence on a Nodal Surface of a d-Wave Superconductor / Aida Zare ; Betreuer: Nils Schopohl". Tübingen : Universitätsbibliothek Tübingen, 2012. http://d-nb.info/1162699612/34.

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Henriques, Pedro Germano Santos Martins. "O Endorsement de desportistas influencia o comportamento de compra da Geração Y?" Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10386.

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Mestrado em Marketing
O endorsement de celebridades desportivas constitui para diversas marcas de renome, uma percentagem significativa de investimento de comunicação. Estas procuram obter diversos benefícios, tais como o aumento do reconhecimento do produto e marca. Este estudo incide na forma como os consumidores da geração Y, avaliam a influência do endorsement de celebridades desportivas no seu comportamento de compra. Explora também os elementos fundamentais que a celebridade deverá possuir num processo de endorsement, realça a importância de existir congruência entre a figura desportiva com a marca ou produto e introduz as quatro fases do processo de compra de um produto. Para o estudo recorreu-se a uma metodologia quantitativa, com recurso a uma técnica de amostragem não probabilística, em que se recolheu um total de 220 questionários válidos a partir da base de dados de alunos do Instituto Superior de Economia e Gestão (ISEG). Através de uma análise multivariada os resultados obtidos confirmaram que todos os elementos fundamentais para o sucesso da celebridade desportiva num endorsement são percepcionados como influentes no processo de compra, com especial destaque para a característica "Respeito". Concluiu-se que, ao existir consonância entre a celebridade desportiva e a marca ou produto, é um factor influente no comportamento de compra neste grupo de consumidores. No que diz respeito ao processo de compra, o endorsement de celebridades desportivas desperta a atenção do consumidor para o produto. No entanto, este tipo de comunicação não é suficiente para estimular o interesse, desejo ou determinação para a compra.
Sports celebrity endorsement represents a significant investment in communication for several important brands. These Brands seek several benefits, including brand and product awareness. This study focuses on the evaluation of the influence of sports celebrity endorsement in the purchasing behavior of the Generation Y consumers. The study explores the key elements required from a celebrity endorser and highlights the importance of congruence between a sports celebrity with a brand or product. It also presents all four stages of the process of purchasing a product. For this purpose a quantitative methodology was used, applying a non-probabilistic sampling technique which collected data of a total of 220 valid questionnaires, answered via internet, through a dedicated link that was up for 14 days. The database used for this survey encompasses the whole students from Instituto Superior de Economia e Gestão (ISEG). The idea that all key elements, to achieve success in a sport celebrity endorsement, are perceived as influential in the purchasing process was confirmed through a multivariate analysis, giving particular emphasis on the characteristic "Respect." It was concluded that, when there is consonance between the celebrity and the sports brand or product, this represents an important factor in the buying behavior. Regarding the purchase process, it was confirmed that the sports celebrity endorser has the power to capture the attention of the consumer over the product. However, this type of communication is not sufficient to unlock the interest, desire or the actual purchase of the product.

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Alisic, Aida [Verfasser], Bettina S. [Akademischer Betreuer] Wiese i Malte [Akademischer Betreuer] Persike. "Self-management competencies in the context of academic careers: differences between and within individuals / Aida Alisic ; Bettina Simone Wiese, Malte Persike". Aachen : Universitätsbibliothek der RWTH Aachen, 2021. http://d-nb.info/1232497436/34.

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Tapley, Lauren L. Hankins Barry. "Soviet religion policy through religious dissidents from Leonid Brezhnev to Mikhail Gorbachev a comparative study of Aida Skripnikova and Valeri Barinov /". Waco, Tex. : Baylor University, 2009. http://hdl.handle.net/2104/5312.

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Sundkvist, Christine. "Digital marknadskommunikation : ur ett konsumentperspektiv". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10143.

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Användningen av digitala medier ökar konstant. Onlinekulturen har kommit att bli en naturlig del av vardagen och konsumenter är dagligen aktiva på diverse sociala medier där de utbyter information och kommunicerar med andra individer. Digitala medier är även plattformar där konsumenter interagerar med modemärken. Den digitala marknadskommunikationen har kommit att bli en självklar del av ett företags marknadsföringsstrategier, inte bara i varumärkesbyggande syfte utan även exempelvis för att fungera som trafikdrivande till företagets onlinebutik. En förståelse för konsumenten är väsentlig för att framgångsrikt nå ut via dessa kanaler. Tidigare forskning visar dock på ett gap i forskningen om konsumentens upplevelser och mottagande av den digitala marknadskommunikationen, vilket indikerar på ett behov av fortsatt forskning. Syftet med denna studie är att undersöka digital marknadskommunikation ur ett konsumentperspektiv. Studien ämnar få en förståelse för konsumentens mottagande av svenska modemärkens digitala kommunikation och vad som stimulerar konsumenten till att klicka sig vidare till modemärkets onlinebutik. Studien avgränsas till nyhetsbrev och Instagram, vilka är två vanligt förekommande digitala kanaler. Nio semistrukturerade intervjuer genomfördes med kvinnliga respondenter i åldrarna 25-30 år. Instagrambilder och nyhetsbrev inkluderades i intervjun från Totême, Rodebjer och Filippa K. Studien bygger på AIDA modellen som beskriver konsumentens steg i mottagandet av marknadskommunikation. Studiens resultat visar att konsumentens uppmärksamhet på digitala medier är svårfångad. Det existerar ett överflöd av digital marknadskommunikation, vilket gör konsumenten selektiv och kräsen. Konsumenten stimuleras av inspirerande bilder och en visuellt tilltalande helhet samt vill mottagaren kunna identifiera sig med det som kommuniceras. För att meddelandet inte ska stanna vid inspiration och framgångsrikt påverka konsumenten till att klicka sig vidare till onlinebutiken behöver konsumenten guidas av modemärket på ett enkelt och tydligt sätt. Konsumenten är bekväm och den digitala marknadskommunikationen får inte upplevas tidskrävande. Lyckas modemärket stimulera konsumenten visar studien att konsumenten är positivt inställd och mer frekvent besöker onlinebutiken.
The usage of digital media is constantly increasing. The online culture has become a part of our daily lives and consumers frequently engage in social media practices such as communicating with other individuals and sharing information. Digital media channels are also a way for consumers to interact and communicate with fashion brands. Digital marketing communication has become a natural part of a firm’s marketing strategies and communicating through digital channels offers advantages not only from a brand-building perspective but also drives traffic to the online store. An understanding of the consumer is essential to successfully reach out to the consumer in the digital sphere. Existing research is though limited within this field and further research concerning consumer perception of digital marketing communication is demanded. The study aims to examine digital marketing communication from a consumer perspective. The purpose is to get a deeper understanding of the consumer’s perception of digital marketing communication within the context of Swedish fashion brands. The study addresses consumer motivations and aspects that drive the consumer to visit the online store. The study is restricted to two widely used digital channels, newsletter and Instagram, and was conducted by nine semi-structured interviews with females between the age of 25-30. The interviews involved newsletters and Instagram pictures by Totême, Rodebjer and Filippa K. The study is based on the AIDA model, which describes stages that occur when a consumer receives marketing communication. Findings show that it is hard to catch the consumer’s attention. It exists an overload of information and fashion brands in the digital sphere bombard consumers with messages. The outcome is a “picky” consumer. The consumer demands inspiring and visually appealing pictures and content they can relate to and identify themselves with. Furthermore, the findings show that the fashion brand has to guide the consumer to an action. It is essential that the fashion brand communicate a message that is permeated by ease and simplicity. The consumer is a comfy individual and the digital marketing messages will not get the consumer to visit the online store if it feels time consuming. Lastly, the result shows that the consumer has a positive attitude and more frequently visits the online store when the fashion brand successfully reaches out and stimulates the consumer. This thesis is written in Swedish.

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Gawarzewski, Iris [Verfasser], i Joachim [Akademischer Betreuer] Jose. "Determination of the AIDA-I ß-barrel crystal structure: getting the clue to the autotransporter secretion pathway / Iris Gawarzewski. Gutachter: Joachim Jose". Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf, 2014. http://d-nb.info/1046404458/34.

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